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You are here: Home / Archives for lead generation

Google Places Optimization

Last Updated: February 15, 2024

Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be hard for any active business owner to keep up. That’s why we will optimize your Google Places listing for you! As part of your lead generation campaign, we’ll work to make sure your Google Places page is accurate, updated, and optimized.
When we optimize your Google Places listing, not only do we ensure that your listing is up to date with Google’s latest standards, but we also monitor your listing for any changes that could have been caused by an external factor (e.g. a competitor, an angry customer, or another advertising company). We do all of the technical work so you can focus on your business!
To learn more about our Google Places optimization feature, don’t hesitate to contact your campaign manager or customer service representative at your earliest convenience.

Stay Connected with Phone and E-mail Features

Last Updated: February 15, 2024

Our last post highlighted the photo gallery and blog features of your LeadTrax site, but we offer a whole bunch of other great features you may not be aware of. Today we want to focus on a number of other options we offer to make it easier for you to communicate with your prospective customers. After all, when it comes to sealing the deal, communication is vital, so we want to make it as easy as possible for you to connect with these potential clients!

E-mail to Robo-Call

Time is of the essence when it comes to closing a deal, and, unfortunately, with e-mail correspondence, sometimes you don’t see the message in a timely manner. So don’t let not responding to the message quickly enough cost you the lead! PG offers a complimentary feature that can turn your e-mails into calls: We’ll send the message to a robo-call service, which means when you answer the phone a robot will read the e-mail out loud to you. So if you have your cell on you, you won’t have to keep checking your e-mail to keep track of leads. If you’re the kind of pro who’s always on the go, this feature makes it easy to stay on top of those e-mail leads.

E-mail to SMS (Text)

We can also transform your e-mails into text messages for your convenience. This works just like the feature mentioned above, except that instead of a robo-call, you’ll receive an SMS message containing the first 140 characters of the e-mail.

Advanced Phone Package

Did you know that your CallTrax number can do way more than just monitor call volumes? We can also set up your CallTrax number to forward calls to different numbers (based on schedule or number of rings) and even add extensions… Don’t be limited by only connecting your CallTrax number to one phone.
Our three advanced phone options include:
1.    Multiple rings—If you have several different phone numbers where you’d like to receive calls, we can configure your CallTrax number to ring at each one in different fashions. A popular option is the “round-robin” style:  the first two rings can go to phone A, the next two rings can forward to phone B, and so on. You can also opt for sequential or simultaneous rings. These options increase the chances that an incoming call will be answered instead of missed. And missed calls often mean missed opportunities.
2.    Daily schedule—Would you rather receive phone calls at certain numbers depending on the time of day? We can do that, too! Let’s say, for example, that you want to receive leads only on phone A in the morning, on phone B in the afternoon, and on phone C in the evening. With our advanced phone package, that’s possible! We can also route your calls based on the day of the week.
3.    Extensions—If you have multiple lines, we can set up extensions for you. For example, you might have one line for customer service and another for parts, and you might want to allow leads to choose which line they want to connect to. For your convenience, we will set up extensions and even record the automated message, along the lines of: “Thank you for calling Advanced Appliance. To speak with customer service, please press 1; to order parts, please press 2.”

Advanced E-mail Form

Frustrated by not having all the information you need when prospective customers communicate with you via e-mail? Get all of the relevant info the first time around with an advanced e-mail form from PG. We can customize the form to make sure you get everything you need from the client, saving you both time and frustration. Check out a recent example for ideas, but remember, we should be able to create a fully customized e-mail form for your particular business needs.

Call Recording

Have you checked out your call log recently? As a convenience to you, we log and record all calls generated by your campaign. That means even when you don’t have pen and paper handy when you answer a call, you can listen to the call later to catch any details you may have missed.
If you’re interested in utilizing one of our convenient phone or e-mail features for your LeadTrax site and campaign, just let us know. Contact your customer service representative or campaign manager, and we’ll get you set up with the high-tech communication tools you need to succeed.

Show Your Stuff: Photo Gallery and Blog Features Make It Easy for You to Display Your Expertise

Last Updated: February 15, 2024

Did you know that Prospect Genius’s LeadTrax sites can include a bunch of extra features like photo galleries, blogs, and more? Most are free as part of your lead generation package, so take advantage of these tools to expand your site and reach out to your prospective customers in a dynamic, engaging way!

Photo Gallery

With the photo gallery, adding pictures to your LeadTrax site is straightforward and hassle free. Images of your team at work, your staff, and even your company vehicles are a powerful addition to your site, and can make a huge difference in transforming site visitors into paying customers.
Wondering just how much difference photos of your technicians can make for your business? Well, check out the current practice of Safelite AutoGlass.
When clients schedule a service call with Safelite AutoGlass, they’ll receive an e-mail containing a bio and photograph of the exact technician who will be coming to perform the work on their vehicle. As an in-house survey reports, 85% of customers said that the e-mail photo made them feel more comfortable with the technician, and 88% stated their belief that the job would be done professionally and properly after seeing the photo.
What does this mean for your company? Well, as the above statistics show, pictures of the staff who actually perform the services for your clients put folks at ease. So adding images of your team to your site will provide customers with peace of mind and set you apart from the fly-by-night “pros” who may also operate in your area.

Blogging

Showcase your professional expertise with your LeadTrax site’s blog! Conveniently included in all new sites, we’re offering an easy-to-use blog platform to help you reach out to current and prospective clients with professional tips, useful hints, and other information that can help draw people in. For example, you might want to blog about a challenging job you recently aced or offer helpful hints relevant to your particular industry. No matter what you write about, the trick to successful blogging is to provide useful information.
To get you started with your blog, PG automatically creates your first two blog posts for you. For a small fee, we can also write additional blog posts on your behalf, but you’re always free to add as many posts as you’d like on your own.
You can access both the photo gallery and the blog through your client portal.
So make sure you’re maximizing the value of your lead generation campaign by taking advantage of our free blogging, photo gallery, and other features!
Have questions? Just call your campaign manager or customer service representative and we’ll provide you with the info you need.
Want to sign up? Call or e-mail us now!

If Your Business Stalls, Call 41CALLS

Last Updated: November 11, 2011

As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising campaign. Broadcast on 104.9 and 100.9 FM, this new radio ad focuses on drawing attention to our effective search engine optimization product. With a target audience of Capital District-area business owners, this ad is coming right into their work sites and service trucks to let them know about our ability to help them connect with new customers on the web.
Using the catchy phone number 518-41CALLS, this radio ad lets small business owners in our area know how to harness our effective online marketing program. Many companies like appliance repair pros and trash haulers are struggling to find new customers, especially in today’s tough economy. But that doesn’t mean those prospective customers aren’t out there! Our 41CALLS campaign is here to let these business owners know that we can help them find the job leads they need, simply by helping them achieve a more prominent Internet presence to reach out to the locals who are already looking for their services online.
If you’ve heard our 41CALLS radio ad, or you found out about Prospect Genius from a friend or other source, we’d love to let you know more about our program and how it can help you. Feel free to contact us today to learn how search engine optimization (SEO) can help your business.

Stand Out From the Crowd With Pictures and Reviews

Last Updated: February 15, 2024

Pictures: Why Your Website May Be Dead in the Water Without Them

Online advertising has one goal, right? To get your website ranking as well as possible with search engines like Google and Bing.
However, using the right keywords, linking strategies, and off-page work to make your site rank highly isn’t always enough. That’s because the ultimate goal of Internet marketing is actually not just to make your site number 1 on Google or Yahoo! It’s to generate more business for your company. To do that, it’s PEOPLE who need to pick up the phone and call after clicking on your well-ranked website. If they don’t contact you, all you end up with is a highly placed website that does nothing at all to generate business or help your company succeed!
It’s hard to believe, but something as little as the right images can have a huge impact on whether or not people call after visiting your site. Pictures make folks feel more comfortable with your company and help put them at ease, which can be especially important if your business performs services that require you to enter customers’ homes or vehicles. And, ultimately, comfort with your business has a LOT to do with whether a prospective customer picks your company or goes with a competitor.
Don’t just take our word for it: here’s a great example. Safelite, the national auto glass company, is now e-mailing each customer a photo of the actual technician who will be coming to work on their vehicle. Obviously, Safelite understands this puts their clients at ease and makes them more likely to use Safelite’s services rather than the competition’s.

Why Your OWN Pictures Matter

The simple truth is that not all images are created equal. Your own photos of your own team at work are, quite frankly, worth a lot more than stock photos of some model posing as a plumber, roofer, or other professional.
That’s because there are loads of duplicate stock photos out there. Everyone has seen that gal or this guy on numerous sites… And people aren’t dumb. They begin to recognize these pictures and realize that the photos are of models and actors, not your actual employees. Then they may begin to subconsciously wonder why you aren’t willing to put images of your actual staff on your site… In short, having your own photos of your employees performing services will get you more phone calls than stock photos will. Hands down.
You’ve probably seen images like some of these highly over-used pictures below:

Yup: they’re all stock art (from istockphoto.com). If you’re honest with yourself, it’s pretty easy to tell that these people aren’t your actual staff. While stock photos are better than having an imageless website, they don’t provide the same benefits as real photos of you or your team doing the work that you do.

Reviews: Why Your Website May Be Dead in the Water Without Them

Your company has hundreds of competitors: You probably already know this, because if you’re the only game in town, then there’s no use spending money on advertising… But since the make-believe world in which your business has no competition doesn’t exist, you need to make your company stand out from the crowd. Putting pictures of you and your team on your website is a great way to differentiate yourself from the other guys, and so is having sufficient customer reviews available.
Remember: it’s important not to just have reviews on your site, but it’s vital to keep those testimonials current. That way, prospective customers can see that your company not only did a great job for a client back in 1999 but that you’re also providing great service today and into the future.
New reviews can be posted in a number of places from Google Maps to your website. Here’s why you need to put your reviews in a variety of different locations online:

  • Google Maps: Adding reviews to your listing will help you get better placement in Google Maps.
  • Facebook: The better your Facebook popularity, the better your site will perform on Bing.
  • Your website: Reviews play a big role in converting site visitors into paying customers, so don’t forget to make sure your glowing testimonials make it onto your website as well. If you’re a PG customer, just send your new reviews to our team, and we’ll make sure to keep your microsite up to date.
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