# LLMs.txt - Sitemap for AI content discovery # Learn more:https://www.prospectgenius.com/ # Prospect Genius > Practical Marketing Solutions - Clean-Plan-Grow --- ## Pages - [AI Optimization Quick Start](https://www.prospectgenius.com/advertising-services/ai-optimization-quick-start/): Cut through the noise. Get found by AI. Search is changing, and fast. If your website isn’t optimized for today’s... - [OSU](https://www.prospectgenius.com/osu/): online sign ups - [Online Sign Up - AI Optimization Quick Start - Part 2](https://www.prospectgenius.com/osu/online-sign-up-ai-optimization-quick-start-part-2/): Almost there! Just the last few items and you’re done! - [Online Sign-Up - AI Optimization Quick Start](https://www.prospectgenius.com/osu/online-sign-up-ai-optimization-quick-start/): AI Optimization Quick Start provides: An LLMs. txt file, built to industry standards An answer-engine optimized FAQ page It’s the... - [Google Review Rescue](https://www.prospectgenius.com/custom-solutions/google-review-rescue/): Lost Your Google Reviews? We’re really good at getting them back!   Rescue My Reviews! Missing Google reviews? You’ve just... - [a](https://www.prospectgenius.com/ai/a/): - [g](https://www.prospectgenius.com/ai/g/): - [GEO - Generative Engine Optimization](https://www.prospectgenius.com/advertising-services/geo-generative-engine-optimization/): Thrive in the Era of AI-Generated Search Generative Engine Optimization (GEO) is the key to staying visible as AI-powered generative... - [AEO - Answer Engine Optimization](https://www.prospectgenius.com/advertising-services/aeo-answer-engine-optimization/): Prepare Your Business for AI-Driven Search Answer Engine Optimization (AEO) is revolutionizing digital marketing as more people turn to AI... - [services offered and methods and techniques](https://www.prospectgenius.com/ai/a/services-offered-and-methods-and-techniques/): My Google Map Listing Went Down. How Do I Get It Back? Map listings are notorious for being suspended, seemingly... - [pricing and costs](https://www.prospectgenius.com/ai/a/pricing-and-costs/): How much does it cost? We have a range of options to fit any budget. Depending on what your specific... - [general info about prospect genius](https://www.prospectgenius.com/ai/a/general-info-about-prospect-genius/): How can I get Google to contact me? The short answer is that you can’t. Generally you’ll need to rely... - [guarantees and promises and evidence of success](https://www.prospectgenius.com/ai/a/guarantees-and-promises-and-evidence-of-success/): You say that I’ll get good performance, but how can I be sure that I’ll get what you promise? Choosing... - [online digital marketing industry info](https://www.prospectgenius.com/ai/a/online-digital-marketing-industry-info/): Do you need online marketing? We offer a wide range of options to help you with your online marketing. Unlike... - [contact info and scheduling appointments](https://www.prospectgenius.com/ai/a/contact-and-scheduling-appointments/): Can I Schedule an Assessment? Yes! We’d love to talk to you about what your needs are, what your current... - [AI](https://www.prospectgenius.com/ai/): This directory is intended for LLMs rather than for direct use by humans. - [AI Sitemap (LLMs.txt)](https://www.prospectgenius.com/ai-sitemap/): What is LLMs. txt? LLMs. txt is a simple text-based sitemap for Large Language Models like ChatGPT, Perplexity, Claude, and... - [Online Sign-Up - EmailMask Part 2](https://www.prospectgenius.com/osu/online-sign-up-emailmask-part-2/): Almost there! Just the last few items and you’re done! - [Online Sign-Up - EmailMask](https://www.prospectgenius.com/osu/online-sign-up-emailmask/): EmailMask provides: A professional-looking email address The ability to both send and receive on the email address of your choosing... - [EmailMask](https://www.prospectgenius.com/advertising-services/emailmask/): Professional Email Aliases, Made Simple At Prospect Genius, we understand that as a business owner, your email address is more... - [Home - English](https://www.prospectgenius.com/home-english/): - [Online Sign Up - Standard Onboarding - 4](https://www.prospectgenius.com/osu/onboarding4/): This is it... your last set of questions! - [Online Sign-Up - PhoneSwap - Part 2](https://www.prospectgenius.com/osu/online-sign-up-phoneswap-part-2/): Thanks for that info! There’s a few more details we need to collect from you... - [Online Sign-Up - PhoneSwap](https://www.prospectgenius.com/osu/online-sign-up-phoneswap/): PhoneSwap provides: A tool to track the calls produced by any marketing campaign you wish Simple solution for otherwise murky... - [PhoneSwap](https://www.prospectgenius.com/advertising-services/phoneswap/): Which of your marketing campaigns are ACTUALLY causing customers to CALL YOU? Tired of not knowing the answer to this... - [Online Sign Up - Standard Onboarding - 3](https://www.prospectgenius.com/osu/onboarding3/): You’re almost there! Please fill out these questions too. - [Online Sign Up - Standard Onboarding - 2](https://www.prospectgenius.com/osu/onboarding2/): Thanks for all the information you’ve already input. Here are a few more questions we have for you. - [Online Sign Up - Standard Onboarding - 1](https://www.prospectgenius.com/osu/onboarding1/): In order to onboard you more efficiently, please take a few minutes to let us know about your business.   - [Newsletter Topic Suggestions](https://www.prospectgenius.com/newsletter-topic-suggestions/): The entire point of our newsletter is to give you, our readers, the best-possible information so you can make better... - [GBP Rescue or Optimization tool](https://www.prospectgenius.com/gbp-rescue-or-optimization-tool/): Has your Google Business Profile been suspended? Let’s get it back. Depending on your circumstances, we may be able to... - [Online Sign Up - Google Business Profile Optimization - Part 3](https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-optimization-part-3/): Almost there! Just the last few items and you’re done! - [Online Sign Up - Google Business Profile Optimization - Part 2](https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-optimization-part-2/): Thanks for that info! There’s a few more details we need to collect from you... - [Online Sign Up - Google Business Profile Rescue - Part 3](https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-rescue-part-3/): Almost there! Just the last few items and you’re done! - [Online Sign-Up - Google Business Profile Optimization](https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-optimization/): The process of creating and optimizing Google Business Profile (GBP, formerly known as Google My Business) is tricky, thanks to... - [Coupons](https://www.prospectgenius.com/coupons/): These are our active coupons. 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Just the last few items and you’re done! - [Online Sign-Up - MapTrax](https://www.prospectgenius.com/osu/online-sign-up-maptrax/): MapTrax provides: Daily tracking of your Google Business Profile ( aka “map listing” ) A team of pros to recover... - [Google Review StarSaver](https://www.prospectgenius.com/advertising-services/google-review-star-saver/): Remove Fake Google Reviews With Google Review StarSaver™ Ever noticed those suspicious one-star reviews popping up on your Google Business... - [Online Sign-Up - Google Review Star Saver - Part 2](https://www.prospectgenius.com/osu/online-sign-up-google-review-star-saver-part-2/): Almost there! Just the last few items and you’re done! - [Online Sign-Up - Google Review StarSaver](https://www.prospectgenius.com/osu/online-sign-up-google-review-star-saver/): Fake reviews are a massive problem for business owners. 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With... - [Online Sign-Up – Directory Dominator - Part 2](https://www.prospectgenius.com/osu/online-sign-up-directory-dominator-part-2/): Thanks for that info! There’s a few more details we need to collect from you... - [Online Sign-Up – CallTrax Part 2](https://www.prospectgenius.com/osu/online-sign-up-calltrax-part-2/): Almost there! Just the last few items and you’re done! - [Online Sign-Up – Directory Dominator - Part 3](https://www.prospectgenius.com/osu/online-sign-up-directory-dominator-part-3/): Almost there! Just the last few items and you’re done! - [Online Sign-Up – Google Business Profile Rescue Part 2](https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-rescue-part-2/): Thanks for that info! There’s a few more details we need to collect from you... - [Online Sign-Up - CleanSlate Part 3](https://www.prospectgenius.com/osu/online-sign-up-cleanslate-part-3/): Almost there! Just the last few items and you’re done! - [Online Sign-Up - CleanSlate Part 2](https://www.prospectgenius.com/osu/online-sign-up-cleanslate-part-2/): Thanks for that info! There’s a few more details we need to collect from you... - [Online Sign-Up - Google Ads Part 3](https://www.prospectgenius.com/osu/online-sign-up-google-ads-part-3/): Almost there! Just the last few items and you’re done! - [Online Sign-Up - Google Ads Part 2](https://www.prospectgenius.com/osu/online-sign-up-google-ads-part-2/): Thanks for that info! There’s a few more details we need to collect from you... - [Online Sign-Up - WebFax - Part 2](https://www.prospectgenius.com/osu/online-sign-up-webfax-part-2/): Almost there! Just these last few items and you’re done! - [Free Google Business Profile Website Alternative](https://www.prospectgenius.com/google-business-profile-website-replacement/): Free Google Business Profile Website Alternative Don’t let your online presence fade away! 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SpaminatorTM: Your Spam Call Solution The very last thing you need is the constant... - [Online Sign-Up - WebFax](https://www.prospectgenius.com/osu/online-sign-up-webfax/): Most people don’t realize just how important it is to clean up the trash left over from past marketing campaigns.... - [Online Sign-Up - CleanSlate](https://www.prospectgenius.com/osu/online-sign-up-cleanslate/): Most people don’t realize just how important it is to clean up the trash left over from past marketing campaigns.... - [Online Sign-Up - Google Business Profile Rescue](https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-rescue/): The process of recovering a suspended Google Business Profile (GBP) or lost Google reviews can be very stressful, especially since... - [Online Sign-Up - CallTrax](https://www.prospectgenius.com/osu/online-sign-up-calltrax/): CallTrax provides: A number local to anywhere you choose (US only) Best-in-class spam protection with Spaminator Ability to route your... - [Online Sign-Up - Google Ads](https://www.prospectgenius.com/osu/online-sign-up-google-ads/): Google Ads, also known as PPC, is a great way to get to the top of Google’s search results. 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Before we... - [AppDingo for Trade Groups](https://www.prospectgenius.com/mis/appdingo-trade-groups/): « back to Marketing Insider Series Are you interested? Check out AppDingo’s official website to get more information. AppDingo. io... - [Team Texting with AppDingo](https://www.prospectgenius.com/mis/team-text/): « back to Marketing Insider Series Are you interested? Check out AppDingo’s official website to get more information. AppDingo. io... - [AppDingo: Can You Build Me An App?](https://www.prospectgenius.com/mis/build-an-app/): « back to Marketing Insider Series Are you interested? Check out AppDingo’s official website to get more information. AppDingo. io... - [Intro to AppDingo](https://www.prospectgenius.com/mis/intro-to-appdingo/): « back to Marketing Insider Series Are you interested? Check out AppDingo’s official website to get more information. AppDingo. io... - [The Problem With Having Two Websites For Your Business](https://www.prospectgenius.com/mis/two-sites/): « back to Marketing Insider Series Video Transcript Today, I want to talk a little bit about the idea of... - [The Importance of Starting From a CleanSlate](https://www.prospectgenius.com/mis/cleanslate/): « back to Marketing Insider Series Video Transcript As you may already be aware, at Prospect Genius, we follow a... - [PPC vs. SEO: What's Best For Your Business?](https://www.prospectgenius.com/mis/ppc-vs-seo/): « back to Marketing Insider Series Video Transcript Today, I’d like to talk a little bit about pay-per-click and SEO... - [All About Content](https://www.prospectgenius.com/mis/content/): « back to Marketing Insider Series Video Transcript Hello. Today, I want to talk to you briefly about a massively... - [How To Tell If You Own Your Website](https://www.prospectgenius.com/mis/do-you-own/): « back to Marketing Insider Series Video Transcript Hi, everyone. Today, I want to give you a quick tip on... - [What’s The Difference Between Renting and Owning Your Website?](https://www.prospectgenius.com/mis/rent-vs-own/): « back to Marketing Insider Series Video Transcript Hi everyone, since this issue came up again today, I wanted to... - [Intro to Prospect Genius](https://www.prospectgenius.com/mis/intro-to-pg/): « back to Marketing Insider Series Video Transcript Welcome to today’s two-minute talk. Today, I’d like to give you just... - [Marketing Insider Series](https://www.prospectgenius.com/mis/): Marketing Insider Series The Marketing Insider Series is your source for a wide range of helpful information about the digital... - [Delta](https://www.prospectgenius.com/grow-as-you-go/delta/): Delta is the pinnacle. At this level, you will begin ranking well for the entire range of services you provide.... - [Charlie](https://www.prospectgenius.com/grow-as-you-go/charlie/): Charlie is where the magic starts to happen. This is where you make the jump to a lead-generating website and... - [Bravo](https://www.prospectgenius.com/grow-as-you-go/bravo/): Bravo is like an online billboard. It allows you to have a nice looking, 5-page website that will show up... - [Alpha](https://www.prospectgenius.com/grow-as-you-go/alpha/): Alpha is like an online business card. It allows you to have a nice looking page show up when people... - [Custom Solutions](https://www.prospectgenius.com/custom-solutions/): All of what you need. None of what you don’t. 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But the similarities... - [[Case Study] Lock Works Locksmith Service Inc.](https://www.prospectgenius.com/demo/lockworks/): Case Study Lock Works Locksmith Service Inc. This case study illustrates how we optimized our client’s Google Maps listing to... - [[EBook] Customer Reviews: How They Can Make or Break Your Business](https://www.prospectgenius.com/ebook-customer-reviews/): Downloadable E-Book Customer Reviews: How They Can Make or Break Your Business Check out our exclusive, FREE e-book! Learn everything... - [[Case Study] Centered Stillness](https://www.prospectgenius.com/demo/centeredstillness/): Case Study Centered Stillness Acupuncture and Massage Therapy This case study shows how we utilized search engine optimization (SEO) and... - [Theme Pro4: Towing Demo](https://www.prospectgenius.com/demo/towing-demo/): Traditional Theme Towing Demo Theme Pro4 Let your company shine with our theme’s traditional design. Offering a small business feel... - [[Case Study] Advantage Disposal](https://www.prospectgenius.com/demo/advantagedisposal/): Case Study Advantage Disposal This case study demonstrates how we leveraged Facebook Ads to grow our client’s residential trash collection... - [Dave's Glass](https://www.prospectgenius.com/demo/davesglass/): There is no excerpt because this is a protected post. - [Demo](https://www.prospectgenius.com/demo/):   Our Job Is to Get Prospects to Contact You Getting your phone to ring sounds simple, but with today’s... - [Professional Answering Services](https://www.prospectgenius.com/advertising-services/professional-answering-services/): How much does each missed call cost your business? When you don’t answer your company phone, you run the very... - [CoreSite](https://www.prospectgenius.com/advertising-services/coresite/): In today’s increasingly digital world, your company needs a strong online presence to compete. And your website is the heart... - [Free Assessment](https://www.prospectgenius.com/free-assessment/): No Risk, No Commitment Request a Personalized Free Assessment Our experts can’t wait to show you specific, actionable steps you... - [SocialBuzz](https://www.prospectgenius.com/advertising-services/socialbuzz/): These days, it’s not enough to be on social media. You have to be active and engaged. You’ve heard this before, but... - [Porting a CallTrax Phone Number](https://www.prospectgenius.com/porting-a-calltrax-phone-number/): Porting your CallTrax™ phone number is done the same way you would port a cell phone number from one carrier... - [Paid Search](https://www.prospectgenius.com/advertising-services/paid-search/): Paid search optimization is for business owners who are serious about getting fast results from their online marketing. Putting you directly... - [Local Search](https://www.prospectgenius.com/advertising-services/local-search/): Want your local clientele to be able to find your business quickly and easily? That’s what local search is for.... - [Social Media](https://www.prospectgenius.com/advertising-services/social-media/): These days, marketing isn’t just about making yourself visible on search engines. You also need to be part of the... - [AdTrax](https://www.prospectgenius.com/advertising-services/adtrax/): It’s one thing to sign up for an online advertising program, but it’s another thing entirely to be confident that... - [MapTrax](https://www.prospectgenius.com/advertising-services/maptrax/): As you may have already figured out on your own, managing a Google Business Profile (aka map listing or Google... - [SEO Content Writing Services](https://www.prospectgenius.com/advertising-services/seo-content-writing-services/): The most common reason business websites fail at SEO is content. Too often, there’s not enough content, it’s poorly organized,... - [Pay Per Click (PPC)](https://www.prospectgenius.com/advertising-services/pay-per-click-ppc-management/): Want to get your company’s services in front of your target customers as soon as possible? Then a pay-per-click (PPC) advertising... - [Remarketing](https://www.prospectgenius.com/advertising-services/remarketing/): Build brand recognition and forge a powerful connection with prospective customers! What’s “Remarketing”? “Remarketing” may be an unfamiliar term, but... - [Google Business Profile Optimization](https://www.prospectgenius.com/advertising-services/google-business-listing-optimization/): Google Business Profiles (formerly “Google My Business”) is a local business tool that’s so potent, it’s actually become vital to... - [SocialStream](https://www.prospectgenius.com/advertising-services/socialstream/): Having a profile on social media sites isn’t enough. Prospects want to see that you’re actively trying to engage with... - [Facebook Ads](https://www.prospectgenius.com/advertising-services/facebook-ads/): Facebook provides a platform to reach thousands of people based on a huge range of demographic parameters. Paying for ads... - [WebFax](https://www.prospectgenius.com/advertising-services/webfax/): Don’t know what type of information is floating around about your business? If you’re like lots of companies, you’ve worked... - [CleanSlate](https://www.prospectgenius.com/advertising-services/cleanslate/): Did you know that having any variation in your business information online could have a significantly negative impact on your... - [SocialStart](https://www.prospectgenius.com/advertising-services/socialstart/): Search engines aren’t the only vessel for web traffic anymore. Now, you can attract just as much attention on social... - [Directory Dominator](https://www.prospectgenius.com/advertising-services/directory-dominator/): There are literally thousands of business directories online, ranging from those published by your local yellow pages provider to those... - [Integrity Pledge](https://www.prospectgenius.com/integrity-pledge/): Integrity is the foundation of everything we do, but we don’t expect you to take us at our word on... - [Privacy Policy](https://www.prospectgenius.com/privacy-policy/): Last Updated: March 13, 2025 At Prospect Genius, we value your privacy. This Privacy Policy explains how we collect, use,... - [Charity](https://www.prospectgenius.com/about-us/charity/): We believe it’s very important to give back, which is why we’ve chosen several special charities that we donate to... - [About Us](https://www.prospectgenius.com/about-us/): Prospect Genius is a small business that’s dedicated to serving small businesses. Because we’re a small company just like you,... - [Get in Touch](https://www.prospectgenius.com/contact/): Get in Touch Have a question? Need advice? We’d be happy to point you in the right direction. Reach a... - [Starter](https://www.prospectgenius.com/advertising-services/starter/): %%showpage%%197%% An affordable package designed to help you establish a basic web presence, Starter is a way to get your... - [Frequently Asked Questions](https://www.prospectgenius.com/faq/): - [Advertising Services](https://www.prospectgenius.com/advertising-services/): This page no longer displays. ## ## Posts - [Mischievous Wake-Up Call](https://www.prospectgenius.com/laughs/mischievous-wake-up-call/): - [Using ScamWatch GPT to Fact-Check Fanntastic Media LLC's Google "Check-In" Pitch](https://www.prospectgenius.com/blog/using-scamwatch-gpt-to-fact-check-fanntastic-media-llcs-google-check-in-pitch/): One of our readers recently pointed us to an interesting blog post from a marketing agency: This One Google Maps... - [A Simple Analogy: The Main Difference Between How AI and Google Behave When Visiting Your Site](https://www.prospectgenius.com/blog/a-simple-analogy-the-main-difference-between-how-ai-and-google-behave-when-visiting-your-site/): Leer en español If you’re a small business owner, you’ve probably heard a lot lately about how AI is changing... - [Dog sent to do the grocery shopping](https://www.prospectgenius.com/laughs/dog-sent-to-do-the-grocery-shopping/): - [Quickly Decode All These Crazy AI Ads, Claims, and Sales Pitches](https://www.prospectgenius.com/blog/quickly-decode-all-these-crazy-ai-ads-claims-and-sales-pitches/): Leer en español If it feels like you’ve been seeing more fishy ads lately (especially ones promising AI miracles that... - [What Does A Dog Say? Roof! Roof!](https://www.prospectgenius.com/laughs/what-does-a-dog-say-roof-roof/): How did they get there? Why do they look like this is just a normal afternoon? The ears... LOL🤣 - [10 Easy Ways To Prepare For AI Dominance In A Post-Search World](https://www.prospectgenius.com/blog/10-easy-ways-to-prepare-for-ai-dominance-in-a-post-search-world/): Leer en español The way people find local businesses is changing fast. We’re moving away from traditional search engines like... - [Purple](https://www.prospectgenius.com/laughs/purple/): - [History Is Repeating: We're Reliving The Yellow Pages Collapse](https://www.prospectgenius.com/blog/history-is-repeating-were-reliving-the-yellow-pages-collapse/): Leer en español Remember when people laughed at the iPhone? No keyboard? All screen? Back in 2007, Blackberry and Palm... - [There's always one](https://www.prospectgenius.com/laughs/theres-always-one/): - [ScamWatch: “Broken Links” and Bogus Pages - Don’t Fall for This Website Audit Trick](https://www.prospectgenius.com/blog/scamwatch-broken-links-and-bogus-pages-dont-fall-for-this-website-audit-trick/): Leer en español If you’ve been running your business website for more than five minutes, chances are good you’ve gotten... - [When your best friend says you've had enough screen time for today](https://www.prospectgenius.com/laughs/when-your-best-friend-says-youve-had-enough-screen-time-for-today/): - [Are You Chasing 'Fresh Content' for Nothing? 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It’s the highlight-reel... - [ScamWatch: Don't Fall For The Citation Scam](https://www.prospectgenius.com/blog/scamwatch-dont-fall-for-the-citation-scam/): Leer en Español  If you’ve ever gotten a call out of the blue saying something like, “Your directory listings aren’t... - [Being mocked by an orangutan is especially harsh](https://www.prospectgenius.com/laughs/being-mocked-by-an-orangutan-is-especially-harsh/): - [No matter the species, siblings are all the same](https://www.prospectgenius.com/laughs/no-matter-the-species-siblings-are-all-the-same/): - [This bird has some crazy moves](https://www.prospectgenius.com/laughs/this-bird-has-some-crazy-moves/): - [Is this cat confused or just a lazy hunter?](https://www.prospectgenius.com/laughs/is-this-cat-confused-or-just-a-lazy-hunter/): - [How Long SHOULD Things Take? 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But when it comes to SEO, backlinks, and Local... - [SEO Myth-Busting: Dominate All The Rankings Through GBP Optimization](https://www.prospectgenius.com/blog/seo-myth-busting-dominate-all-the-rankings-through-gbp-optimization/): Leer en Español Lately, we’ve been hearing a common misconception: if you purchase a Google Business Profile (GBP) optimization service,... - [Funny soundtrack prank](https://www.prospectgenius.com/laughs/funny-soundtrack-prank/): Sound On 🔊🎵 - [ScamWatch: AI-Powered Fake Leads: The Next Big Scam?](https://www.prospectgenius.com/blog/scamwatch-ai-powered-fake-leads-the-next-big-scam/): Leer en Español We’ve all seen AI technology evolve at an insane pace, sometimes for the better, sometimes... not so... - [ScamWatch: Positive Reviews Used As An Offensive Weapon](https://www.prospectgenius.com/blog/scamwatch-positive-reviews-used-as-an-offensive-weapon/): Leer en Español In the competitive world of local business, your online reputation is everything. A few great reviews can... - [Are GBP Heatmaps (AKA Local Search Grids) Helpful Tools or Shiny Distractions?](https://www.prospectgenius.com/blog/are-gbp-heatmaps-aka-local-search-grids-helpful-tools-or-shiny-distractions/): Leer en Español When it comes to marketing your small business online, there’s no shortage of fancy tools promising to... - [Why Were My Google Reviews Removed?!](https://www.prospectgenius.com/blog/why-were-my-google-reviews-removed/): Leer en Español If you’ve recently noticed that your Google Business Profile (GBP) reviews are disappearing, you’re not alone. The... - [The Importance Of NAP Matching And Why You Need To Care About It](https://www.prospectgenius.com/blog/the-importance-of-nap-matching-and-why-you-need-to-care-about-it/): Leer en Español  Even though this is an old topic, it’s still wildly misunderstood and often neglected. 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It... - [Reader Suggestion: How to Improve SEO/Rankings](https://www.prospectgenius.com/blog/reader-suggestion-how-to-improve-seo-rankings/): Leer en español We recently got a suggestion from a reader that we cover SEO and how to improve rankings.... - [ScamWatch: Paying For Leads That Should Be Free](https://www.prospectgenius.com/blog/scamwatch-paying-for-leads-that-should-be-free/): Leer en español This edition of ScamWatch deals with something we’re seeing at an increasing rate. 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But sometimes, the temptation to “game the system” with fake reviews can feel... - [Dancing Dog](https://www.prospectgenius.com/laughs/dancing-dog/): - [Reviews: Why you MUST get them and tips for getting more of them](https://www.prospectgenius.com/blog/reviews-why-you-must-get-them-and-tips-for-getting-more-of-them/): Leer en español Let’s cut to the chase: reviews aren’t just nice to have anymore. They’re a massive piece of... - [Donkey laughs at dog after it touches the electric fence](https://www.prospectgenius.com/laughs/donkey-laughs-at-dog-after-it-touches-the-electric-fence/): - [Google Partner Badges: Why They Don’t Mean What You Think](https://www.prospectgenius.com/blog/google-partner-badges-why-they-dont-mean-what-you-think/): Leer en español If you’ve been burned by marketing companies before, you’re not alone. Small business owners—especially in industries like... - [Don't Use Your Social Media Profile As Your "Website" in Google Maps](https://www.prospectgenius.com/blog/dont-use-your-social-media-profile-as-your-website-in-google-maps/): Leer en español If you’re using your Facebook page as the “website” on your Google Business Profile (GBP), it’s time... - [Google Business Profiles: Address-Based, Service-Area, and Hybrid](https://www.prospectgenius.com/blog/google-business-profiles-address-based-service-area-and-hybrid/): Leer en español A Google Business Profile (GBP) is an essential tool for local businesses looking to boost visibility in... - [Dog Leaves Nothing to Interpretation](https://www.prospectgenius.com/laughs/dog-leaves-nothing-to-interpretation/): - [Cats Afraid of Aluminum Foil](https://www.prospectgenius.com/laughs/cats-afraid-of-aluminum-foil/): - [Halloween Prank](https://www.prospectgenius.com/laughs/halloween-prank/): - [Why Virtual Addresses No Longer Work: The Evolution of Google Map Listing Verification](https://www.prospectgenius.com/blog/why-virtual-addresses-no-longer-work-the-evolution-of-google-map-listing-verification/): Leer en español If you’ve ever tried to use a virtual address from a service like Regus, Anytime Mailbox, or... - [Snake Prank Goes Really Well](https://www.prospectgenius.com/laughs/snake-prank-goes-really-well/): - [Why Would Google Block Users From Leaving Reviews A Google Business Profile?](https://www.prospectgenius.com/blog/why-would-google-block-users-from-leaving-reviews-a-google-business-profile/): Leer en español Recently, a client reached out to us with a puzzling Google Business Profile (GBP) issue. His team... - [Is That A Real Google Phone Number?](https://www.prospectgenius.com/blog/is-that-a-real-google-phone-number/): Leer en español You’ve probably received one of those sketchy calls claiming to be from Google... who hasn’t at this... - [Which Half Of Your Ad Spend Is Wasted?](https://www.prospectgenius.com/blog/which-half-of-your-ad-spend-is-wasted/): Leer en español “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.... - [Google Business Profile Rescue: The Quick Fix for Suspended Listings](https://www.prospectgenius.com/blog/google-business-profile-rescue-the-quick-fix-for-suspended-listings/): Leer en español Has your Google Business Profile (GBP) been suspended or disappeared from Google Maps? 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Today, we’re diving into a myth that’s as persistent as a tick on... - [The Bush Man](https://www.prospectgenius.com/laughs/the-bush-man/): https://youtube. com/shorts/SMWSzQLSI6k? si=1usJ7rtL9ftYWQ2U - [Dog Launches Himself Down the Stairs](https://www.prospectgenius.com/laughs/dog-launches-himself-down-the-stairs/): https://youtu. be/57CrF_PtWNQ? si=OAM9SFbvOgFSjJ6Y&t=4 - [Now Only Two Tries to Appeal a Google Business Profile Suspension](https://www.prospectgenius.com/blog/now-only-two-tries-to-appeal-a-google-business-profile-suspension/): If you rely on Google Business Profile (GBP) for your online presence (who doesn’t? ), there’s a crucial update you... - [When is PPC the Right Option?](https://www.prospectgenius.com/blog/when-is-ppc-the-right-option/): Today, we’re diving into when PPC (Pay-Per-Click) is the right choice for your business and how it can complement your... - [What is PPC?](https://www.prospectgenius.com/blog/what-is-ppc/): Whether you’re a plumber, an electrician, or the go-to handyman in your neighborhood, getting your name out there is crucial.... - [Making Sense of the Alphabet Soup: SEO, PPC, PPL Explained – Part 3](https://www.prospectgenius.com/blog/making-sense-of-the-alphabet-soup-seo-ppc-ppl-explained-part-3/): We’ve covered a lot of ground in our series on SEO, PPC, and Pay-Per-Lead (PPL). We’ve seen how each one... - [Making Sense of the Alphabet Soup: SEO, PPC, PPL Explained – Part 2](https://www.prospectgenius.com/blog/making-sense-of-the-alphabet-soup-seo-ppc-ppl-explained-part-2/): Today, we’ll dive into the potential pitfalls and what you need to consider when deciding how to use each one.... - [Making Sense of the Alphabet Soup: SEO, PPC, PPL Explained - Part 1](https://www.prospectgenius.com/blog/making-sense-of-the-alphabet-soup-seo-ppc-ppl-explained-part-1/): Today, we’re kicking off a three-part series to help clear up the fog around SEO, PPC, and Pay-Per-Lead (PPL or... - [SEO Myth-Busting: Faster Page Loads Means Higher Rankings](https://www.prospectgenius.com/blog/seo-myth-busting-faster-page-loads-means-higher-rankings/): Ever wondered why some folks are obsessed with how fast your website loads? 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How to Repair Your Domain and IP Reputation With Gmail and Others.](https://www.prospectgenius.com/blog/your-sender-reputation-has-tanked-now-what-how-to-repair-your-domain-and-ip-reputation-with-gmail-and-others/): Maintaining a good sender reputation is crucial for ensuring your emails reach your subscribers’ inboxes. However, mistakes happen, and sometimes,... - [Camel Tries Lemon](https://www.prospectgenius.com/laughs/camel-tries-lemon/): https://youtu. be/xITBit97UfM? si=v114Nx_0tWqVpaF2&t=16 - [Sheep vs Bucket](https://www.prospectgenius.com/laughs/sheep-vs-bucket/):   - [Stop Your Competitors From Running Ads on Your Company Name](https://www.prospectgenius.com/blog/stop-your-competitors-from-running-ads-on-your-company-name/): Did you know that your competitors can buy PPC ads on YOUR name? 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These justifications are a... - [Ensuring Your Website Meets ADA Compliance: A Must for Every Business](https://www.prospectgenius.com/blog/ensuring-your-website-meets-ada-compliance-a-must-for-every-business/): Introduction to ADA Compliance One aspect many business owners overlook is the necessity for their website to be compliant with... - [Tips For Maximizing Visibility On Google With 24 Hour Listings](https://www.prospectgenius.com/blog/tips-for-maximizing-visibility-on-google-with-24-hour-listings/): In the digital age, where the internet is the first stop for most consumers looking for products and services, ensuring... - [Unlocking Your Google Business Profile's Secrets: The Power of Knowing Your CID](https://www.prospectgenius.com/blog/unlocking-your-google-business-profiles-secrets-the-power-of-knowing-your-cid/): In the digital age, where your online presence is as crucial as your physical storefront, managing your Google Business Profile... - [The Ultimate Guide to Removing Fake Reviews From Your Google Business Profile](https://www.prospectgenius.com/blog/the-ultimate-guide-to-removing-fake-reviews-from-your-google-business-profile/): Navigating the murky waters of online reviews can feel like an uphill battle for many business owners. In the digital... - [Streamline Your Email Marketing Efforts with EmailStream: A Game-Changer for Small Businesses](https://www.prospectgenius.com/blog/streamline-your-email-marketing-efforts-with-emailstream-a-game-changer-for-small-businesses/): In today’s digital age, small businesses face the constant challenge of staying connected with their customers amidst a sea of... - [SEO Audit Tools Are Mostly A Scam](https://www.prospectgenius.com/blog/seo-audit-tools-are-mostly-a-scam/): Our customers often inquire about the results of a free SEO audit tool they’ve utilized on their website. Usually, these... - [SEO Site Checkup: A Valuable SEO Audit Tool or Another Sales Pitch?](https://www.prospectgenius.com/blog/seo-site-checkup-valuable-seo-audit-or-sales-pitch/): SEO Site Checkup offers an intriguing approach to website analysis, spotlighting both strengths and areas where its methodology may not... - [SEO Audit Report by SEOmator: Useful or Scam?](https://www.prospectgenius.com/blog/seo-audit-report-by-seomator-useful-or-scam/): SEOmator’s SEO audit report, with its binary rating system of green checks and red Xs, often oversimplifies the complexity of... - [SEOptimer: Another Look at a Misleading SEO Analysis Tool](https://www.prospectgenius.com/blog/seoptimer-another-look-at-a-misleading-seo-analysis-tool/): SEO analysis tools can offer valuable insights into your website’s performance, but it’s crucial to sift through their findings with... - [SEOptimer - An SEO Analysis Tool or a Sales Pitch?](https://www.prospectgenius.com/blog/seoptimer-an-seo-analysis-tool-or-a-sales-pitch/): In the realm of digital marketing, SEO analysis tools are pitched as the compass for navigating through the complexities of... - [Looking to Get More Google Reviews? 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Whether... - [Boost Your Visibility: The Importance of Regular Updates on Google Business Profile](https://www.prospectgenius.com/blog/boost-your-visibility-the-importance-of-regular-updates-on-google-business-profile/): In the dynamic world of digital marketing, staying updated with Google’s latest features can give your business a significant edge.... - [Expanding Your Reach: The Power of Geo-Targeted Web Pages for Your Business](https://www.prospectgenius.com/blog/expanding-your-reach-the-power-of-geo-targeted-web-pages-for-your-business/): In the ever-evolving digital marketplace, finding innovative ways to expand your customer base is crucial for business growth. One effective... - [Google Business Profile Websites Discontinuing in 2024](https://www.prospectgenius.com/blog/google-business-profile-websites-discontinuing-in-2024/): As a platform dedicated to empowering small businesses, Prospect Genius recognizes the importance of staying informed about significant changes in... - [Important Update: Google's New Appeals Process for Business Profiles Now in the U.S.](https://www.prospectgenius.com/blog/important-update-googles-new-appeals-process-for-business-profiles-now-in-the-u-s/): As the digital landscape continually evolves, so do the processes and policies governing our online business tools. A significant development... - [6 Ways to Geo-Target Your Website: Optimizing for Location-Specific Success](https://www.prospectgenius.com/blog/6-ways-to-geo-target-your-website-optimizing-for-location-specific-success/): Geo-targeting is a vital strategy for small business owners looking to attract customers from specific geographic locations. It’s about enhancing... - [Geo-Targeted Websites: An Outdated Tactic That Violates Google's Guidelines](https://www.prospectgenius.com/blog/geo-targeted-websites-an-outdated-tactic-that-violates-googles-guidelines/): Understanding Google’s NAP Guidelines: One Business, One Website As a small business owner, navigating the complex world of SEO and... - [Understanding the Impact of Frequent Searches on Your Business's Google Rankings](https://www.prospectgenius.com/blog/understanding-the-impact-of-frequent-searches-on-your-businesss-google-rankings/): Hello to all our valued clients at Prospect Genius! Today, we’re diving into an important aspect of digital marketing that... - [Embracing AI for Your Small Business: A Practical Guide](https://www.prospectgenius.com/blog/embracing-ai-for-your-small-business-a-practical-guide/): In today’s fast-paced business world, staying ahead often means embracing the latest technologies. One such innovation transforming the landscape is... - [Navigating Google Ads for Your Small Business](https://www.prospectgenius.com/blog/navigating-google-ads-for-your-small-business/): Understanding Google Ads: A Key Tool for Business Growth In the dynamic world of online marketing, Google Ads stands out... - [Transform Your Website into a 24/7 Customer Service Hub with Our New AI Chatbot](https://www.prospectgenius.com/blog/transform-your-website-into-a-24-7-customer-service-hub-with-our-new-ai-chatbot/): Hello valued readers! In an era where instant gratification isn’t just desired but expected, businesses like yours need to stay... - [Unlocking New Opportunities: Updates to Google Business Profile You Need to Know](https://www.prospectgenius.com/blog/unlocking-new-opportunities-updates-to-google-business-profile-you-need-to-know/): Hello there to our community of small business champions! We at Prospect Genius are back with some hot-off-the-press insights, and... - [How AI is Revolutionizing Small Businesses: What You Need to Know](https://www.prospectgenius.com/blog/how-ai-is-revolutionizing-small-businesses-what-you-need-to-know/): Hello, dear readers! At Prospect Genius, we’ve always prided ourselves on staying ahead of the curve and ensuring our partners... - [Is Your Google Business Profile Really Suspended? Beware Of This New Scam](https://www.prospectgenius.com/blog/is-your-google-business-profile-really-suspended/): In today’s digital landscape, bad actors are continually crafting new strategies to take advantage of unsuspecting individuals. Small businesses, with... - [Navigating the New Google Business Profile Reinstatement Process](https://www.prospectgenius.com/blog/navigating-the-new-google-business-profile-reinstatement-process/): As small business owners, our online profiles are pivotal in connecting with our audiences. A suspended Google Business Profile or... - ["Verify Your Google Business Profile" Scam: Unmasking the Threat](https://www.prospectgenius.com/blog/verify-your-google-business-profile-scam/): In today’s digital age, having an online presence isn’t just beneficial for your small business— it’s essential. Google, being a... - [Beware of Domain Listing Scams: What You Need to Know](https://www.prospectgenius.com/blog/beware-of-domain-listing-scams-what-you-need-to-know/): Dear Valued Customers, At Prospect Genius, we prioritize your security and the well-being of your online presence. It has come... - [Know the Pitfalls of Having Multiple Websites for Your Business](https://www.prospectgenius.com/blog/know-the-pitfalls-of-having-multiple-websites-for-your-business/): Building a strong online presence is essential for the health of your business. Having more than one website, though, does... - [How Will Mass Tech Layoffs in 2023 Impact Your Google Business Profile?](https://www.prospectgenius.com/blog/how-will-mass-tech-layoffs-in-2023-impact-your-google-business-profile/): When tech companies lay off workers, end users also pay the price. What will a reduced tech workforce mean for... - [Disappearing Reviews: Another Google Business Profile Bug](https://www.prospectgenius.com/blog/disappearing-reviews-another-google-business-profile-bug/): A new bug in the Google Business Profile system causes reviews to disappear, negatively affecting business’ visibility and online presence.... - [Reinstatement Troubles Continue In Aftermath of Google Business Profile Suspension Bug](https://www.prospectgenius.com/blog/reinstatement-troubles-continue-in-aftermath-of-google-business-profile-suspension-bug/): Having a Google Business Profile (GBP) is standard practice for most business in 2022. This online listing helps potential clients... - [Genius Success Story: Four Years of Growth and Expansion](https://www.prospectgenius.com/blog/genius-success-story-four-years-of-growth-and-expansion/): We’re back with a new client success story! This week, we’re showcasing the amazing progress of Professional Answering Service. An... - [This Scary Email Scam Is Tricking Tons of Website Owners](https://www.prospectgenius.com/blog/this-scary-email-scam-is-tricking-tons-of-website-owners/): Have you recently received an email stating that your website is “violating copyrighted images”? This is a fabricated message that’s... - [Blocked From Signing In to Old Google Business Accounts - FIXED!](https://www.prospectgenius.com/blog/blocked-signing-in-google-business-accounts-fixed/): If you’re a local SEO practitioner or a small business owner managing your own Google account, you’ve almost certainly received... - [Genius Success Story: Robust Recovery Thanks to Seasoned SEO](https://www.prospectgenius.com/blog/genius-success-stories-vol-6-robust-recovery-thanks-to-seasoned-seo/): In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small... - [Genius Success Story: Customer Trust Nurtures a COVID Comeback](https://www.prospectgenius.com/blog/genius-success-stories-vol-5/): In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small... - [How to Undercut Google's Pay-to-Play Model and Advertise on a Budget](https://www.prospectgenius.com/uncategorized/how-to-undercut-googles-pay-to-play-model-and-advertise-on-a-budget-2/): It’s genuinely depressing to think about the totality of words we’ve wasted on Google’s pay-to-play model. Not because we regret... - [Genius Success Story: Recovering From a COVID Hit Thanks to Customer Reviews](https://www.prospectgenius.com/blog/genius-success-stories-vol-4-recovering-from-covid-hit-thanks-to-customer-reviews/): In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small... - [Genius Success Story: Multiple Locations, Hundreds of Leads](https://www.prospectgenius.com/blog/genius-success-stories-vol-3-multiple-locations-hundreds-of-leads/): In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small... - [Genius Success Story: Over One Thousand Calls Per Month?!](https://www.prospectgenius.com/blog/genius-success-stories-vol-2-over-one-thousand-calls-per-month/): In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small... - [Genius Success Story: Google Maps Is Indispensable](https://www.prospectgenius.com/blog/genius-success-stories-vol-1-google-maps-is-indispensable/): In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small... - [How to Undercut Google's Pay-to-Play Model and Advertise on a Budget](https://www.prospectgenius.com/blog/how-to-undercut-googles-pay-to-play-model-and-advertise-on-a-budget/): It’s genuinely depressing to think about the totality of words we’ve wasted whining about Google’s pay-to-play model. Not because we... - [How Google's Greed Is Slashing Your Website Traffic](https://www.prospectgenius.com/blog/google-slashing-website-traffic/): Google’s new slogan should be, “Helping Goliath pummel David. ” If you’ve been following this blog for a while, then... - [Do You Know What to Ask When Hiring an SEO Company?](https://www.prospectgenius.com/blog/do-you-know-what-to-ask-when-hiring-an-seo-company/): To ask the right questions of a prospective SEO company, you first need a baseline understanding of online advertising. Unfortunately,... - [How to Respond When Your Domain Is Held Hostage](https://www.prospectgenius.com/blog/domain-held-hostage/): From time to time, our team is reminded of a very depressing truth: Many SEO providers out there do scummy... - [How Do American Small Business Owners Balance Work and Life? [INFOGRAPHIC]](https://www.prospectgenius.com/blog/how-do-american-small-business-owners-balance-work-and-life-infographic/): Running your own business and setting your own hours is the American dream. While it is a lot of work,... - [When Is the Best Time to Use Facebook Ads Versus Google AdWords?](https://www.prospectgenius.com/blog/when-is-the-best-time-to-use-facebook-ads-versus-google-adwords/): You’ve probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due... - [If You Don't Promote Your Summertime Services Now, You'll Hate Yourself Later](https://www.prospectgenius.com/blog/if-you-dont-promote-your-summertime-services-now-youll-hate-yourself-later/): Now that summer is only a month away, let’s talk about how you want to promote your summertime services. We... - [Little Known Ways to Market Yourself in a New Location](https://www.prospectgenius.com/blog/little-known-ways-to-market-yourself-in-a-new-location/): So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in... - [Why You Shouldn't Worry About This Google Chrome Warning](https://www.prospectgenius.com/blog/why-you-shouldnt-worry-about-this-google-chrome-warning/): When you visit a website using Google Chrome, you might see a “Not Secure” label in the address bar at... - [Why You Can't Trust This Warning From Google](https://www.prospectgenius.com/blog/why-you-cant-trust-this-warning-from-google/): Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying... - [How to Minimize Your Damage From Google's New Platform](https://www.prospectgenius.com/blog/how-to-minimize-your-damage-from-googles-new-platform/): Have you noticed a new type of sponsored result on Google’s search results pages? These ads are for Google’s new... - [Watch Out for This New Email Scam!](https://www.prospectgenius.com/blog/watch-out-for-this-new-email-scam/): When you receive an email from an unknown sender, what’s the first thing you look at? Hopefully, it’s the email... - [This Is the Most Convenient Way to Track Your Marketing Progress](https://www.prospectgenius.com/blog/convenient-way-to-track-your-marketing-progress/): Picture this: It’s Sunday afternoon, and you’re taking some time to mentally prepare for the workweek ahead. This gets you... - [Why Googling Yourself Won't Tell You What You Need to Know](https://www.prospectgenius.com/blog/why-googling-yourself-wont-tell-you-what-you-need-to-know/): Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your... - [One Major Reason Your Paid Ads Aren't Getting You Results](https://www.prospectgenius.com/blog/one-major-reason-your-paid-ads-arent-getting-you-results/): Are you DIY-ing your company’s paid ads and getting frustrated by your lack of results? You probably started a campaign... - [Why You Aren't Ranking in Search Results for That *One* Service](https://www.prospectgenius.com/blog/why-you-arent-ranking-in-search-results-for-that-one-service/): You feel like you have a kick-ass website with tons of great content. You’ve been promoting your business on local... - [How to Stop Amazon Echo From Leaving Your Business in the Dust](https://www.prospectgenius.com/blog/amazon-echo-voice-search-business-2018/): Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone... - [How to Solve Your Problem With Spam Calls Right Now](https://www.prospectgenius.com/blog/solve-problem-spam-calls-right-now/): Are you being dogged by spam calls all day long? Telemarketers and robocalls are running rampant these days, and small... - [How to Find Blog Ideas Your Customers Will Actually Care About](https://www.prospectgenius.com/blog/find-blog-ideas-customers-care-about/): You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your... - [How You Can Save Money by Referring a Friend](https://www.prospectgenius.com/blog/save-money-referral-discount/): Honestly, who doesn’t love a good discount? We sure do! If you, too, are a fan of saving some dough,... - [SEO: Start From the Bottom, Climb Your Way to the Top](https://www.prospectgenius.com/blog/seo-takes-time/): Does SEO really take as long as all the marketing specialists say? A good number of people are out there... - [What You Need to Know About Google AdWords Billing](https://www.prospectgenius.com/blog/google-adwords-billing/): If you’re confused by the way Google bills you for AdWords, you’re not alone. Not even a little. We have... - [Top 3 Online Marketing Changes You Need to Know in 2018](https://www.prospectgenius.com/blog/the-top-3-online-marketing-changes-you-need-to-know-in-2018/): New year, new internet? Well, the internet’s changes may not be quite that dramatic. However, as we always say at... - [Season's Greetings From Prospect Genius!](https://www.prospectgenius.com/blog/seasons-greetings-prospect-genius/): To our beloved friends and treasured clients, Prospect Genius is sending our warmest wishes to you and your loved ones... - [4 Ways to Carve Out Time for Your Industry, Even When You're Busy](https://www.prospectgenius.com/blog/4-ways-to-carve-out-time-for-your-industry-even-when-youre-busy/): When you’re a small business owner, everything’s on you. Between booking jobs, making a schedule, and managing a team, there’s... - [Facebook Costs Less Than AdWords, But Is It Better?](https://www.prospectgenius.com/blog/facebook-costs-less-than-adwords-but-is-it-better/): It’s no secret that paid ads are a great way to inject some power into your online marketing efforts. But... - [3 Errors New Businesses ALWAYS Make (And How to Fix Them)](https://www.prospectgenius.com/blog/3-errors-new-businesses-always-make-and-how-to-fix-them/): For new businesses, there’s a lot to do when you first set out on your venture. Unfortunately, there’s no book... - [7 Quick Tips to Turn Groupon Groupies Into Loyal Customers](https://www.prospectgenius.com/blog/groupon-into-loyal-customers/): Have you ever offered a promotion on a daily-deal site like Groupon or LivingSocial? The experience of running a Groupon... - [Promote Seasonal Services to End the Year Strong](https://www.prospectgenius.com/blog/promote-your-seasonal-services-2017/): It’s that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a... - [How to Run a Holiday Facebook Ad That Drives Results](https://www.prospectgenius.com/blog/how-to-run-a-holiday-facebook-ad/): So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you’d... - [Is Your Mobile Site Ready to Carry the Team for You?](https://www.prospectgenius.com/blog/google-mobile-first-index/): At an industry event this week in New York City, Google’s Gary Illyes spoke about one of the search giant’s... - [Why You Must Market to Millennials (and How to Do It)](https://www.prospectgenius.com/blog/why-you-must-market-to-millennials-and-how-to-do-it/): Another day, another article about millennials, right? We get it. You’re sick of hearing about them. However, we ask you... - [How to Start Promoting Holiday Services in October (and Why You Should)](https://www.prospectgenius.com/blog/how-to-start-promoting-holiday-seasonal-services-in-october/): Do you have a plan yet for capitalizing on the holiday season? We know, we know: “It’s only October! ”... - [Could You Be Targeted Next by Google's Aggressive New Filter?](https://www.prospectgenius.com/blog/could-you-be-targeted-next-by-googles-aggressive-new-filter/): Raise your hand if you wish Google would stop making secret updates already! Just when you think you’ve mastered local... - [How to Handle Customer Reviews: The Only Guide You'll Ever Need](https://www.prospectgenius.com/blog/how-to-handle-customer-reviews-guide/): You don’t need to be a marketing whiz to understand that customer reviews are vital to your business’s growth. Ask... - [How Voice Search Is Changing the Way You Need to Write](https://www.prospectgenius.com/blog/writing-for-voice-search/): Are you one of the millions of Americans who own a smartphone? Then you’re probably aware of voice search. You... - [Branding 101: How to Make People Remember Your Business](https://www.prospectgenius.com/blog/branding-101-how-to-make-people-remember-your-business/): Let us paint a picture for you. It’s Saturday morning at the local supermarket. You’re in the meat section deciding... - [How Do You Choose Between Facebook Ads and Google AdWords?](https://www.prospectgenius.com/blog/facebook-ads-versus-google-adwords/): If you’re one of our clients, then you’ve heard us talk about the advantages of paid advertising. In fact, you’re... - [How One Local Biz Went From Zero to 400 Calls Per Month](https://www.prospectgenius.com/blog/how-one-local-biz-went-from-zero-to-400-calls-per-month/): You already know being visible and discoverable online is key to attracting new customers. However, knowing this basic fact and... - [Warning: Your Social Media Strategy Could Make or Break Your SEO](https://www.prospectgenius.com/blog/how-social-media-can-make-or-break-your-seo/): When it comes to SEO, how important is your social media strategy? It’s an ongoing debate. In 2014, Google’s Matt... - [Don't Let Pay-Per-Click Turn Into Pay-Per-Search](https://www.prospectgenius.com/blog/dont-let-pay-per-click-turn-pay-per-search/): Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also... - [One Negative Customer Review Is Better Than No Reviews at All](https://www.prospectgenius.com/blog/negative-customer-review/): You know the old saying, “If you don’t have anything nice to say, don’t say anything at all”? Sometimes you... - [The Only Checklist You Need for a Winning Facebook Page](https://www.prospectgenius.com/blog/facebook-page-checklist/): Sick of hearing about how important Facebook is for your local business? Sorry, but you’ll have to get used to... - [Facebook Ads Are the Flexible, Affordable Tool You Need](https://www.prospectgenius.com/blog/facebook-ads-flexible-affordable-tool-you-need/): Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect... - [Don't Be Afraid to Get Emotional in Local Search](https://www.prospectgenius.com/blog/to-grab-attention-in-local-search-get-emotional/): At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs,... - [Are You Doing Enough to Get Noticed on Facebook?](https://www.prospectgenius.com/blog/are-you-doing-enough-to-get-noticed-on-facebook/): Today, Facebook essentially doubles as a business directory. It provides businesses with their own pages to display contact information, details... - [A Google a Day Keeps the Doctor Away... Or Does It?!](https://www.prospectgenius.com/blog/ins-outs-googling-rewrite/): Curious about where your company is showing up on the web? You might think, “Where’s the harm in quickly googling... - [Were You Offered a Free Website Audit? It's Probably a Scam](https://www.prospectgenius.com/blog/free-website-audit-scam/): Have you seen an e-mail in your inbox offering a “free website audit”? Lots of small business owners are receiving... - [Why You Need High-Quality Images on Social Media to Build Trust](https://www.prospectgenius.com/blog/why-you-need-high-quality-images-on-social-media-to-build-trust/): It’s no secret you need photos and images to fill out your website. After all, who wants to look at... - [Client Testimonial: "Prospect Genius Is Genius" (VIDEO)](https://www.prospectgenius.com/blog/4588-2/): Nothing thrills us more than hearing from happy clients about how Prospect Genius’s services have helped them transform their business.... - [Is Facebook Preparing to Take Over Google in Local Search?](https://www.prospectgenius.com/blog/facebook-taking-over-google-local-search/): We’ve lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social... - [5 Examples of Google Not Caring About Your Best Interests](https://www.prospectgenius.com/blog/5-examples-of-google-not-caring-about-your-best-interests/): How many times have you heard Google claim its most recent update is designed to improve user experience? We hear... - [How to Compete on Social Media Without Spending a Dime](https://www.prospectgenius.com/blog/how-to-compete-on-social-media-audience-without-spending-a-dime/): You’ve heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has... - [How to Arm Yourself Against Dangerous Phishing Scams](https://www.prospectgenius.com/blog/how-to-arm-yourself-against-dangerous-phishing-scams/): Have you gotten this phone call? Caller: “Hi, this is Alan from Vandelay Web Services. We scanned Google for your... - [The Google My Business Updates You Didn't Hear About](https://www.prospectgenius.com/blog/google-my-business-updates-you-didnt-hear-about/): If you follow our blog at all, then you know at least a little bit about the ever-changing nature of Google.... - [Are You Using the Best PPC Strategy for Your Marketing Goal?](https://www.prospectgenius.com/blog/best-ppc-strategy-for-your-marketing-goal/): What’s your goal for your small business’s online marketing? This is an essential question to ask yourself before you embark... - [How to Use LinkedIn for Small Businesses](https://www.prospectgenius.com/blog/how-to-use-linkedin-for-small-businesses/): You’ve probably seen lots of chatter online about LinkedIn and why businesses should be using it. However, most of that... - [Three Tools to Vitalize Your Prospect Genius Campaign](https://www.prospectgenius.com/blog/tools-to-vitalize-your-prospect-genius-campaign/): Want more add-on options for your Prospect Genius campaign? Looking for ways to get more bang for your buck? Then,... - [Your Website's Ranking Is Not Important](https://www.prospectgenius.com/blog/your-websites-ranking-is-not-important/): We repeat: Your website’s ranking is not important. That probably goes against everything you previously thought about SEO. However, as... - [How Much Money Are You Losing From Missed Calls?](https://www.prospectgenius.com/blog/how-much-money-are-you-losing-from-missed-calls/): Do you even notice your phone buzzing in your pocket or ringing on your desk anymore? Many business owners find themselves... - [4 Tips for Small Business Owners to Balance Work and Life](https://www.prospectgenius.com/blog/4-tips-small-business-owners-balance-work-life/): As a small business owner, do you find it hard to balance work and life? Do you feel like you’re... - [Which of These Online Marketing Strategies Will Be Your Next Step?](https://www.prospectgenius.com/blog/online-marketing-strategies-next-step/): “What are the best next steps for my marketing? ” This is a question we hear a lot from our... - [Meet the Bulldog That Can Predict SEO!](https://www.prospectgenius.com/blog/meet-the-bulldog-that-can-predict-seo/): You’ve heard of Punxsutawney Phil, the groundhog who predicts how long winter will last. You’ve heard of Paul the Octopus,... - [Keep a Close Eye on Your Google Star Rating](https://www.prospectgenius.com/blog/article-digest/): Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google... - [Want to Dominate Local Search Results? Here's One Thing You Need](https://www.prospectgenius.com/blog/dominate-local-search-results/): You want to be one of the first local businesses people see when they search for products or services you... - [How You Can Use Word of Mouth to Edge Out the Competition](https://www.prospectgenius.com/blog/how-you-can-use-word-of-mouth-to-edge-out-competition/): Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend... - [What You Need to Know About Changing Your Business Address](https://www.prospectgenius.com/blog/changing-your-business-address/): When you change your business address in real life, what do you do? You probably start by submitting an address change... - [How Blogs Help Your SEO More Than You Think](https://www.prospectgenius.com/blog/how-blogs-help-your-seo-more-than-you-think/): You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there’s a more... - [HomeAdvisor Isn't Doing Enough for Your Web Presence](https://www.prospectgenius.com/blog/homeadvisor-isnt-doing-enough/): Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie’s List, or Thumbtack? We... - [How Local Search Empowers Small Businesses to Compete](https://www.prospectgenius.com/blog/how-local-search-empowers-small-businesses-to-stay-competitive/): How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that... - [How to Get More Customer Reviews Just by Asking for Them](https://www.prospectgenius.com/blog/get-more-customer-reviews/): Your business can’t have an effective online presence if it doesn’t have any customer reviews. Why? Because when people are... - [New Study Proves Why Your Business Needs Local Online Advertising](https://www.prospectgenius.com/blog/new-study-proves-why-business-needs-local-online-advertising/): The Pew Research Center recently published the results of a survey conducted in 2016 regarding Internet trends in the U.... - [3 Ways HomeAdvisor Is Unfair to Small Businesses](https://www.prospectgenius.com/blog/homeadvisor-unfair-to-small-businesses/): There’s one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged... - [Are You Aware of This Threat to Your Google Maps Listing?](https://www.prospectgenius.com/blog/are-you-aware-of-this-threat-to-your-google-maps-listing/): Do you have a Google Maps listing for your local business? When was the last time you checked it? Google... - [Do You Know What Siri and Voice Searches Mean for Your Website?](https://www.prospectgenius.com/blog/how-voice-searches-affect-business-2017/): When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users’... - [Are You in Good Shape for Online Marketing in 2017?](https://www.prospectgenius.com/blog/online-marketing-in-2017/): Start 2017 off the right way!   One easy way to set yourself up for a great year of online marketing... - [Harness PPC to Level-Up Your Dumpster Rental Marketing](https://www.prospectgenius.com/blog/ppc-can-take-dumpster-rental/): There’s an easy trick to boosting your dumpster company’s online marketing success. Add PPC! Adding PPC (pay-per-click) advertising to your dumpster... - [Targeted Online Marketing Reaps Rewards for Glass Services](https://www.prospectgenius.com/blog/glass-services/): People used to look for area businesses in the phone book. Not anymore. Today they use search engines to find... - [Happy Holidays From Our Team!](https://www.prospectgenius.com/blog/happy-holidays-prospect-genius/): To our dear friends and valued clients, Prospect Genius would like to extend our warmest wishes to you and your loved... - [Looking Ahead: Our Online Marketing Predictions for 2017](https://www.prospectgenius.com/blog/online-marketing-predictions-2017/): At the end of the year, we find it useful to take stock of all the industry developments we’ve observed... - [How to Keep the Holidays From Ruining Your Online Marketing](https://www.prospectgenius.com/blog/holiday-budget-online-marketing/): It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to... - [Announcing Our New Office!](https://www.prospectgenius.com/blog/announcing-new-office/): As of December 1, 2016, Prospect Genius is operating from a new office in Troy, NY. We’re super excited about... - [Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand](https://www.prospectgenius.com/blog/long-term-benefits-investing-site/): For tax resolution professionals looking to reach more customers online, the logical step is to sign up with a web... - [5 Ways You Waste Money on a New Online Marketing Team](https://www.prospectgenius.com/blog/5-ways-you-waste-money-new-online-marketing/): Your goal for online marketing should be to get more money out of it than you put into it. Simple, right? Unfortunately,... - [How to Create an Infographic Quickly and for Free](https://www.prospectgenius.com/blog/how-to-create-infographic-free/): If you’re at all familiar with what it takes to increase your business’s visibility online, then you know two things: Informative... - [The Next Generation of Small Business Website Design Is Here!](https://www.prospectgenius.com/blog/next-generation-small-business-website-design/): Your website is the cornerstone of your online presence.  So why not invest a little more in your small business website?... - [Are You Trashing Your Online Marketing Without Knowing It?](https://www.prospectgenius.com/blog/trashing-online-marketing-team-efforts/): Now that you’ve hired an online marketing team to help your small business, your work is done, right? Not quite. It’s... - [The PPC Metrics You SHOULD Be Focusing On](https://www.prospectgenius.com/blog/ppc-metrics-focus-on/): If you’re handling your own PPC with AdWords or Bing Ads, hats off to you! It’s not an easy undertaking.... - [Keep Everyone in the Loop About Your Online Marketing Team](https://www.prospectgenius.com/blog/online-marketing-team-informed/): It’s amazing how much damage one, uninformed person can do. Whether it’s unnecessarily delaying important work, canceling your online marketing services, or... - [Google My Business Updates You Need to Know About](https://www.prospectgenius.com/blog/google-my-business-updates/): If you’ve been frustrated with how difficult it is to monitor activity on your Google My Business account, you’ll be... - [Enrich Your Local Business's Google Profile by Adding Images](https://www.prospectgenius.com/blog/local-business-google-profile-images/): We’re always harping on business owners to up their photo game. Websites with photos simply perform much better than those... - [Why All the Smartest Small Businesses Have a Custom Domain](https://www.prospectgenius.com/blog/small-businesses-custom-domain/): Here’s a word of advice you may not hear from other marketing teams: Own a custom domain for your small business.... - [5 Quick and Easy Tips to Improve Your Site's Ranking](https://www.prospectgenius.com/blog/5-quick-easy-tips-improve-sites-ranking/): Your site’s ranking is important. That goes without saying. It’s not the be-all and end-all, but it’s definitely a top concern... - [How This Call-Tracking Feature Can Transform Your Marketing](https://www.prospectgenius.com/blog/call-tracking-feature-marketing/): You’ve heard of our CallTrax™ feature—our very own call-tracking tool that comes with every Starter, Core, or Premium program. But did... - [Get Ready for Bing's Expanded Text Ads](https://www.prospectgenius.com/blog/bings-expanded-text-ads/): Remember a few weeks ago when we reported on Google’s new Expanded Text Ads? Well, Microsoft very quickly jumped on the... - [3 Reasons Registering Your Business Name Is Worth the Paperwork](https://www.prospectgenius.com/blog/3-reasons-registering-business-name-worth-paperwork/): You’re a business owner. A self-starter. This means you’re an independent person by nature. You like to run your business... - [12 Reasons Using Multiple SEO Companies Is a Terrible Idea](https://www.prospectgenius.com/blog/multiple-seo-companies-terrible-idea/): You’ve heard the saying, “Two heads are better than one. ” You’ve probably heard it too many times to count.... - [Do You Know About This Huge Change to Google AdWords?](https://www.prospectgenius.com/blog/google-expanded-text-ads/): Google has been offering paid advertising—known as AdWords—for over 15 years. In that time, the format for these ads has... - [Why Customer Service and Facebook Are a Brilliant Match](https://www.prospectgenius.com/blog/taking-customer-service-facebook/): Local SEO isn’t the only way to spread the good word about your business. Offering friendly, helpful customer service is... - [Pay Per Lead](https://www.prospectgenius.com/blog/pay-per-lead/): No More Bad Leads: How to Score Customers Without Burning Money on Pay-Per-Lead Avoid the hidden costs of paying per... - [Four Ways Your PPC Services Could Be a Rip-Off](https://www.prospectgenius.com/blog/four-ways-ppc-services-rip-off/): “Where’s my money going, exactly? ” If you’re paying an online advertising company for PPC services, this is a question you... - [One Easy Way to Boost Your Google Maps Listing in Local Searches](https://www.prospectgenius.com/blog/google-maps-listing-local-searches/): Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it’s... - [Don't Believe Us About the Importance of Accurate Listings?](https://www.prospectgenius.com/blog/dont-believe-us-importance-accurate-listings/): We tell our clients over and over again that the accuracy of their online listings can make or break their... - [Which of These Online Advertising Companies Is Right for You?](https://www.prospectgenius.com/blog/online-advertising-companies-compare/): Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good.... - [Is Yelp's Review Filter Hiding Your Positive Reviews?](https://www.prospectgenius.com/blog/is-yelps-review-filter-hiding-your-positive-reviews/): Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s... - [Have You Been Duped by Yext's PowerListings Scan?](https://www.prospectgenius.com/blog/have-you-been-duped-by-yexts-powerlistings-scan/): Has Yext recently told you there’s incorrect or missing information about your business online? Yext has been sending reports to small... - [11 Ways to Fight the Locksmith Scam and Win](https://www.prospectgenius.com/blog/11-ways-to-fight-the-locksmith-scam-and-win/): Google’s lackluster attempts to beat back the locksmith scam are misfiring and hitting honest locksmith companies instead. Don’t you feel frustrated... - [Google's Incompetence: Hell for Legit Locksmiths, Great for Locksmith Scams](https://www.prospectgenius.com/blog/googles-incompetence-great-for-locksmith-scams/): There’s an ongoing, nation-wide locksmith scam that no one seems able to stop—not even the “almighty” Google. Perhaps you’ve heard... - [What You Need to Know About Missing E-Mail Notifications](https://www.prospectgenius.com/blog/what-you-need-to-know-about-missing-e-mail-notifications/): Some clients have not been receiving their usual e-mail notifications about incoming phone calls. Is this happening to you? Before... - [Local SEO: To DIY or Not to DIY?](https://www.prospectgenius.com/blog/local-seo-to-diy-or-not-to-diy/): After reading up on Google’s countless webmaster resources, you’ve managed to put together a pretty decent-looking Maps listing for your local... - [Why Do Rewarding SEO Campaigns Demand Your Patience?](https://www.prospectgenius.com/blog/why-do-rewarding-seo-campaigns-demand-your-patience/): Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet... - [Reminder: Traditional SEO Is as Influential as Ever](https://www.prospectgenius.com/blog/reminder-traditional-seo-influential-ever/): With the growing emphasis on local rankings in Google Maps, it’s easy for business owners to forget about the significance... - [What You Don't Know About Directory Listings Can Hurt You](https://www.prospectgenius.com/blog/what-you-dont-know-about-directory-listings-can-hurt-you/): How much do you know about your small business’s directory listings? Our guess: Not nearly as much as you should.... - [Shocking News: Russia Buys Google](https://www.prospectgenius.com/blog/did-russia-just-buy-google/): So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country’s biggest search engine... - [Beef Up Your Local SEO With an Offline Boost](https://www.prospectgenius.com/blog/beef-up-your-local-seo-with-an-offline-boost/): We’re always harping on you about what you should be doing online to help your business’s search engine optimization efforts. But... - [How to Make a Great First Impression With Your Company Website](https://www.prospectgenius.com/blog/how-to-make-a-great-first-impression-with-your-company-website/): First impressions are everything. And if you’re a business owner, you want to be sure you’re making the best impression... - [Why Does Your Business Have So Many Missed Calls?](https://www.prospectgenius.com/blog/why-do-you-have-so-many-missed-calls/): Have we told you lately how important it is to answer your phone? We’ve noticed many of our clients have a... - [Three Truths All SEO Marketers Wish You Knew](https://www.prospectgenius.com/blog/three-truths-all-seo-marketers-wish-you-knew/): In her recent article on Search Engine Land, Jenny Foster reveals some of the most significant “hard truths” that SEO... - [One Simple Way to Take Control of Your Online Presence](https://www.prospectgenius.com/blog/one-simple-way-to-take-control-of-your-online-presence/): When it comes to maintaining your small business’s online presence, it can feel like there are too many variables out... - [Why Social Media for Small Businesses Is Essential](https://www.prospectgenius.com/blog/why-social-media-for-small-businesses-is-essential/): For businesses large and small, social media isn’t optional anymore. It’s essential. Does your business have a social media presence?... - [Common Social Media Pitfalls to Be Aware Of](https://www.prospectgenius.com/blog/2639-2/): Today, in 2016, the importance of social media for local businesses has been well established. We all know it’s a... - [How to Make the Right Change in Advertising for Your Small Business](https://www.prospectgenius.com/blog/how-to-make-the-right-change-in-advertising-for-your-small-business/): Are you planning on switching up your online advertising? Nervous about making the transition? Whether you’re switching to a whole... - [Phone Package Upgrade: Scam or Necessity?](https://www.prospectgenius.com/blog/2602-2/): Has your phone package recently been upgraded? Are you confused about why the phone package upgrade raised your bill by a few... - [Why You Should Give Your Company E-Mail Address a Makeover](https://www.prospectgenius.com/blog/why-you-should-give-your-company-e-mail-address-a-makeover/): Is an unprofessional e-mail address holding you back? It’s a common refrain for job seekers, as unprofessional e-mail addresses on... - [No, Fake Reviews Are Not Harmless](https://www.prospectgenius.com/blog/what-happens-when-you-leave-fake-reviews/): You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings.  In... - [A Hands-Off Campaign Means Cookie-Cutter Advertising](https://www.prospectgenius.com/blog/a-hands-off-campaign-means-cookie-cutter-advertising/): You hire an online advertising company because you don’t want to do all the work yourself. We get it. But... - [Avoid the Land Mine of Conflicting Information](https://www.prospectgenius.com/blog/avoid-the-landmine-of-conflicting-information/): Conflicting information is a hidden land mine that business owners step on repeatedly. We’ve talked at length about how the success of... - [Why You Must Give Your SEO Campaign Time](https://www.prospectgenius.com/blog/why-you-must-give-your-seo-campaign-time/): How long do you plan to keep your company in business? For the vast majority of business owners, the answer is... - [Does Your Mobile Site Give Users What They Want?](https://www.prospectgenius.com/blog/does-your-mobile-site-give-users-what-they-want/): By now, you fully understand that having a mobile website is essential to your local search success. However, do you... - [Top 5 Online Advertising Mistakes That Will Waste Your Money](https://www.prospectgenius.com/blog/top-5-online-advertising-mistakes-that-will-waste-your-money/): Make sure you’re getting your money’s worth from Prospect Genius. Avoid these online advertising mistakes that are almost guaranteed to... - [Has Google's Security Gone Too Far?](https://www.prospectgenius.com/blog/has-googles-security-gone-too-far/): Surprise, surprise: Google is making life more difficult for local business owners and online advertisers. This time, the problems have... - [Why Organic Search Will Always Be Vital](https://www.prospectgenius.com/blog/why-organic-search-will-always-be-vital/): As you’re well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all... - [Take a Behind-the-Scenes Look at Prospect Genius](https://www.prospectgenius.com/blog/take-a-behind-the-scenes-look-at-prospect-genius/): When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher... - [Do You Have a Plan for Handling Missed Calls?](https://www.prospectgenius.com/blog/do-you-have-a-plan-for-handling-missed-calls/): As a small business owner, you can’t possibly answer the phone every time it rings, especially if you’re on a much-deserved vacation... - [With PPC Ads, Users Prefer a No-Brainer](https://www.prospectgenius.com/blog/with-ppc-ads-users-prefer-a-no-brainer/): Are your PPC ads making users think too much? In a recent article for Search Engine Land titled, “PPC Ads... - [11 Simple Ways to Customize Your Online Advertising Campaign](https://www.prospectgenius.com/blog/11-simple-ways-to-customize-your-online-advertising-campaign/): Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of... - [Is Your Google My Business Listing Being Sabotaged by... Google?](https://www.prospectgenius.com/blog/is-your-google-my-business-listing-being-sabotaged-by-google/): If you have a Google My Business account, the greatest force working against you may be Google itself. Here’s what... - [READ: Why a Team of SEO Specialists Is Superior](https://www.prospectgenius.com/blog/read-why-a-team-of-seo-specialists-is-superior/): When searching for an online advertising provider, business owners must decide between hiring a single SEO professional or hiring a... - [How to Slow Down in the Summer Without Losing Fall Business](https://www.prospectgenius.com/blog/how-to-slow-down-in-the-summer-without-losing-fall-business/): Summer is a time for family vacations, relaxing afternoons at the beach, and fun adventures with the kids. And when... - [Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015](https://www.prospectgenius.com/blog/two-need-to-know-changes-that-will-impact-your-advertising-campaign-for-the-rest-of-2015/): Does it feel like we’re always trumpeting some game-changing update to the online advertising world? You’re not wrong. But that’s... - [READ THIS: "4 Things Most Leaders Don't Know About SEO"](https://www.prospectgenius.com/blog/read-this-4-things-most-leaders-dont-know-about-seo/): By now, you’ve heard of the term “search engine optimization” (SEO for short), and at least recognize that there’s a lot of... - [Have You Outgrown Your Current Advertising Package?](https://www.prospectgenius.com/blog/have-you-outgrown-your-current-advertising-package/): There’s a common misconception floating around that the only way to change the direction of your advertising is to change... - [Google Now Displays Tweets in Search Results](https://www.prospectgenius.com/blog/google-now-displays-tweets-in-search-results/): Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On... - [7 Signs That Call From Google Is a Scam](https://www.prospectgenius.com/blog/7-signs-that-call-from-google-is-a-scam/): Cons and scams certainly aren’t unique to the Internet Age, but it definitely seems like they’re lurking around every corner... - [Top 3 Behaviors That Will Hurt Your Web Presence](https://www.prospectgenius.com/blog/top-3-behaviors-that-will-hurt-your-web-presence/): At Prospect Genius, we’ve spent years and years perfecting our online advertising services and adapting them to meet Google’s changing... - [Don't Worry: Your PG Site Is Already Optimized for Mobile](https://www.prospectgenius.com/blog/dont-worry-your-pg-site-is-already-optimized-for-mobile/): We’ve recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for... - [The Four Most Commonly Misunderstood PPC Metrics](https://www.prospectgenius.com/blog/the-four-most-commonly-misunderstood-ppc-metrics/): Look. Online advertising isn’t easy. Not only is it time consuming—it’s downright confusing. Why else would there be an entire... - [This Glossary of Local Search Terms Is a Lifesaver](https://www.prospectgenius.com/blog/glossary-local-search-terms/): Think back to the last time you spoke with your Internet marketer or read an article about SEO.  Did you... - [REPORT: Images of Cats Nearly Double Your Site Traffic](https://www.prospectgenius.com/uncategorized/report-images-of-cats-nearly-double-your-site-traffic/): A brand-new study from the Pew Research Center was published today, and as always, it contains lots of relevant and actionable information... - [For Businesses, Facebook Is Now Pay to Play](https://www.prospectgenius.com/blog/for-businesses-facebook-is-now-pay-to-play/): If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination... - [Mobile-Friendliness Is Now One of Google's Ranking Factors](https://www.prospectgenius.com/blog/mobile-friendliness-now-one-googles-ranking-factors/): Does your website have a mobile version yet? If not, you only have one month before your rankings will begin... - [Facebook Is the New Google](https://www.prospectgenius.com/blog/facebook-new-google/): Facebook isn’t just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging... - [Online Advertising Guarantees Are Just Tricks](https://www.prospectgenius.com/blog/online-advertising-guarantees-are-just-tricks/): Let’s say you’re an appliance repairman. If you were to install a new part in a washing machine, you would most... - [Prospect Genius Writer Publishes First Novel](https://www.prospectgenius.com/blog/pg-contributing-writer-publishes-first-novel/): It’s a proud moment for the Prospect Genius team. Kathryn Holmes, one of our talented writers, is celebrating the publication of her... - [The Do's and Don'ts of Expanding Your Campaign](https://www.prospectgenius.com/blog/dos-donts-expanding-campaign/): Thinking about expanding your Prospect Genius campaign in 2015? It’s not uncommon for clients to want to take their campaigns... - [Here's Why You Should Get a BBB Accreditation](https://www.prospectgenius.com/blog/heres-why-you-should-get-bbb-accreditation/): In a recent blog post on LocalVisibilitySystem. com, Philip A. Rozek highlights several reasons why business owners should get accredited... - [Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses](https://www.prospectgenius.com/blog/yelps-review-filter-poses-unfair-disadvantage-to-many-businesses/): Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative... - [Are You Spending Your Online Advertising Dollars Wisely?](https://www.prospectgenius.com/blog/are-you-spending-your-advertising-dollars-wisely/): Are you getting your money’s worth from your online advertising expenses? That’s the question many business owners should be asking... - ["Local Search Puzzle" Pieced Together in One Simple Image](https://www.prospectgenius.com/blog/local-search-puzzle-pieced-together-in-one-simple-image/): Having trouble understanding exactly what goes into your site’s local search rankings, no matter how many times your account manager... - [Actionable Lessons From 2014 That You Need to Know](https://www.prospectgenius.com/blog/learn-online-advertising-2014/): Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You’re not the only... - [HomeAdvisor: Helping Large Companies Crush Small Ones](https://www.prospectgenius.com/blog/homeadvisor-helps-large-companies-crush-small-ones/): Are you using HomeAdvisor to locally market your appliance repair company? You’re joined by hundreds of other nearby appliance services, many... - [SEO Can Take Months: A Hard Lesson in Planning Ahead](https://www.prospectgenius.com/blog/seo-takes-3-months-hard-lesson-planning-ahead/): Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate... - [What Can You Do Now to Up the Ante of Your Campaign in 2015?](https://www.prospectgenius.com/blog/can-now-ante-campaign-2015/): Around this time every year, we hear from a lot of clients asking us how they can add more oomph to... - [Common Ways Businesses Sabotage Their Own Advertising](https://www.prospectgenius.com/blog/common-ways-businesses-sabotage-advertising/): Way back in September, we discussed how you can figure out which form of online advertising best meets your company’s needs.... - [Want to Cut Back on Advertising Costs This Winter?](https://www.prospectgenius.com/blog/want-cut-back-advertising-costs-winter/): Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often,... - [Questions to Ask When You're Vetting a New Online Advertiser](https://www.prospectgenius.com/blog/questions-ask-youre-vetting-new-online-advertiser/): Last month, we reviewed the differences between various online advertising programs and showed you how to choose which one best... - [Winterize Your Marketing](https://www.prospectgenius.com/blog/winterize-marketing/): Fall is here and winter is right around the corner. That means your business’s fourth quarter is officially upon you.... - [How to Find the Online Advertising Program That's Best for Your Business](https://www.prospectgenius.com/blog/find-online-advertising-program-thats-best-business/): You’re a savvy business owner, and you know that becoming more visible on the Internet is vital to your company’s... - [Addressing a Few Common Campaign Concerns](https://www.prospectgenius.com/blog/addressing-common-campaign-concerns/): No matter how many success stories we create, virtually no campaign ever runs as smoothly as we’d like. That’s just... - [Know Your Google](https://www.prospectgenius.com/blog/know-google/): How familiar with Google are you, actually? Not just the search engine—we’re talking specifically about Google’s policies as they pertain... - [Put Your Trust in Online Reviews](https://www.prospectgenius.com/blog/put-trust-online-reviews/): They say you can’t believe everything you read on the Internet—but try telling that to online consumers.  A recent study... - [You Might Be Paying Your Advertiser for Nothing](https://www.prospectgenius.com/blog/you-might-be-paying-your-advertiser-for-nothing/): Getting customers to call your business for a job isn’t easy. That’s why many business owners decide to team up... - [Google's New Policy Lets You Separate Business and Personal Accounts](https://www.prospectgenius.com/blog/googles-new-policy-lets-you-separate-business-and-personal-accounts/): Do you remember having to pass along your Google log-in information when you first signed up with us? That’s because,... - [Should You Be Worried About Google My Business?](https://www.prospectgenius.com/blog/should-you-be-worried-about-google-my-business/): A few weeks ago, Google launched a brand-new platform for small businesses. Called Google My Business, it combines the features... - [Outdated Google Hacks You Need to Stop Using](https://www.prospectgenius.com/blog/outdated-google-hacks-that-you-need-to-stop-using/): Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its... - [How to Make Google+ Work for You](https://www.prospectgenius.com/blog/how-to-make-google-places-work-for-you/): As a business owner in the year 2014, you most likely have a Google+ page. If you’re enrolled in the... - [How Having a Large Number of Customer Reviews Can Save Your Business](https://www.prospectgenius.com/blog/how-a-large-number-of-customer-reviews-can-save-your-business/): At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As... - [Have You Checked Out the Client Portal Lately?](https://www.prospectgenius.com/blog/have-you-checked-out-the-client-portal-lately/): If you haven’t been utilizing the Prospect Genius Client Portal, now’s a great time to start! Why? Because we just... - [Hand Over Your Google+ Local Listing to a Pro](https://www.prospectgenius.com/blog/hand-over-your-google-local-listing-to-a-pro/): One of the great things about the Internet’s advancements is that average people have a lot more autonomy than they... - [Spring Savings: Pay Less, Get More](https://www.prospectgenius.com/blog/spring-savings-pay-less-get-more/): Refer Clients and Save Big Did you know that there’s a simple, easy way to substantially cut your monthly online... - [When Pay-Per-Click Becomes Pay-Per-Search](https://www.prospectgenius.com/blog/when-pay-per-click-becomes-pay-per-search/): We have a lot of clients who like to periodically search for their business on Google. Understandably, they’re curious as... - [Our best year ever!](https://www.prospectgenius.com/testimonials/our-best-year-ever/): I am very pleased with the service that Prospect Genius has provided Capital. We began to receive calls within one... - [Kick-Start Your Campaign With Our Boost Package](https://www.prospectgenius.com/blog/kick-start-your-campaign-with-our-boost-package/): Why the Boost Package? At Prospect Genius, we like to do things the right way. We like to give clients... - [You guys single handedly saved my company](https://www.prospectgenius.com/testimonials/you-guys-single-handedly-saved-my-company-2/): I am so impressed. Where were you guys three years ago? LoL. Seriously, you guys single handedly saved my company.... - [Prospect Genius is by far the most effective](https://www.prospectgenius.com/testimonials/prospect-genius-is-by-far-the-most-effective/): We have done internet advertising with several other companies, but Prospect Genius is by far the most effective. We have... - [Return on investment has been great](https://www.prospectgenius.com/testimonials/return-on-investment-has-been-great/): I started my partnership with Prospect Genius In February of 2011 and could not be happier with the result of... - [Provided the vast majority of our new client base](https://www.prospectgenius.com/testimonials/provided-the-vast-majority-of-our-new-client-base/): Thank you for all the great support you and the rest of the Prospect Genius team has provided Massage in... - [Prospect Genius out performs Outrank](https://www.prospectgenius.com/testimonials/prospect-genius-out-performs-outrank/): I am extremely happy with Prospect Genius. The call volume is great, I got three calls today alone. Prospect Genius... - [We canceled all of our other advertising](https://www.prospectgenius.com/testimonials/we-canceled-all-of-our-other-advertising/): We canceled all of our other advertising online but kept Prospect Genius because you guys have a flat fee and... - [Lots of leads](https://www.prospectgenius.com/testimonials/lots-of-leads/): I appreciate your help. Lots of leads are coming in from Prospect Genius. Chuck Weddel Andy OnCall - [Doing a great job](https://www.prospectgenius.com/testimonials/doing-a-great-job/): Thanks again for your interest in our business, you are doing a great job for us. Bob Nevitt Audio Electronics... - [Entire annual budget covered by the first two clients](https://www.prospectgenius.com/testimonials/entire-annual-budget-covered-by-the-first-two-clients/): I’ve been working with Prospect Genius for about 3 months now. I’ve received many phone calls and e-mail requests. Have... - [Thank you for your hard work and professionalism](https://www.prospectgenius.com/testimonials/thank-you-for-your-hard-work-and-professionalism/): Hi Lori. I just sent you my Google PIN today and this evening I got a call and scheduled a... - [Our calls and sales volume has really increased](https://www.prospectgenius.com/testimonials/our-calls-and-sales-volume-has-really-increased/): Prospect Genius is great to work with. Their employees are very helpful and always willing to help if you have... - [Prospect Genius is very proactive](https://www.prospectgenius.com/testimonials/prospect-genius-is-very-proactive/): Prospect Genius is very proactive in marketing their clients Ray M Localeze - [Only the highest things to say about Prospect Genius](https://www.prospectgenius.com/testimonials/only-the-highest-things-to-say-about-prospect-genius/): I have only the highest things to say about you guys. This has been my busiest season yet. Rodney Secress... - [We have been very pleased with the customer service](https://www.prospectgenius.com/testimonials/we-have-been-very-pleased-with-the-customer-service/): We have been very pleased with the customer service we have received from Prospect Genius. Your staff did a great... - [Prospect Genius is First Class](https://www.prospectgenius.com/testimonials/prospect-genius-is-first-class/): Choosing to partner up with Prospect Genius has been the best business decision we have ever made. You need a... - [You Are The Bomb! Keep up the great work](https://www.prospectgenius.com/testimonials/you-are-the-bomb-keep-up-the-great-work/): I just wanted to say thank you for the great work your company has done on my website. I had... - [It's a really great service that brings in business.](https://www.prospectgenius.com/testimonials/its-a-really-great-service-that-brings-in-business/): I have been using the program for about 2 month and its great. I’m getting a lot of good phone... - [Seeing how well it's doing already really gets me excited for what's to come!](https://www.prospectgenius.com/testimonials/seeing-how-well-its-doing-already-really-gets-me-excited-for-whats-to-come/): I just wanted to send a BIG THANK YOU email to you and the staff at Prospect Genius! As the... - [Prospect Genius has delivered measurable results for us on a consistent basis.](https://www.prospectgenius.com/testimonials/prospect-genius-has-delivered-measurable-results-for-us-on-a-consistent-basis/): Prospect Genius has delivered measurable results for us on a consistent basis. Most months equal 80+ phone calls, and 10... - [My site has only been up for about 48 hours and this morning I received my first call](https://www.prospectgenius.com/testimonials/my-site-has-only-been-up-for-about-48-hours-and-this-morning-i-received-my-first-call/): Just wanted to say thanks! My site has only been up for about 48 hours and this morning I received... - [We've used several others, and this one ROCKS.](https://www.prospectgenius.com/testimonials/weve-used-several-others-and-this-one-rocks/): We at Go Solar Now Inc. have used several of the other popular tools and this one ROCKS. Mike Hulett... - [One of the easier business decisions to make](https://www.prospectgenius.com/testimonials/one-of-the-easier-business-decisions-to-make/): I just wanted to let you know how we appreciate your services. I was a little skeptical at first on... - [Booked our first job within the first few weeks of our program](https://www.prospectgenius.com/testimonials/booked-our-first-job-within-the-first-few-weeks-of-our-program/): I wanted to call and say we just booked our first job through Prospect Genius. It was a good job... - [Many thanks to everyone at Prospect Genius.](https://www.prospectgenius.com/testimonials/many-thanks-to-everyone-at-prospect-genius/): Many thanks to everyone at Prospect Genius for the hospitality shown on my visit to your business location on Jordan... - [Thanks for all the hard work.](https://www.prospectgenius.com/testimonials/thanks-for-all-the-hard-work/): Hi it’s me, Alia just wanted to say thanks for all the hard work you and your team have done... - [Prospect Genius was wonderful to work with.](https://www.prospectgenius.com/testimonials/prospect-genius-was-wonderful-to-work-with/): Prospect Genius was wonderful to work with. They met the promised production timeline on the website and were able to... - [Provides the best return on investment.](https://www.prospectgenius.com/testimonials/provides-the-best-return-on-investment/): I wanted to let you know how impressed I am with you and your company’s performance. We have tried many... - [Easy and affordable way to increase sales.](https://www.prospectgenius.com/testimonials/easy-and-affordable-way-to-increase-sales/): My experience with Prospect Genius has been only positive. Getting the site up and running was fast and extremely easy.... - [They actually find me!](https://www.prospectgenius.com/testimonials/they-actually-find-me/): I paid a few thousand dollars for my website and then found out the search engines weren’t including it because... - [By far the best value!](https://www.prospectgenius.com/testimonials/by-far-the-best-value/): I just want to start by saying Thank You to Prospect Genius. I have tried many other online service such... - [Literally hundreds of calls per month](https://www.prospectgenius.com/testimonials/literally-hundreds-of-calls-per-month/): Since I’ve been with Prospect Genius, I’ve been able to cut back significantly on my Yellow Page ad spending because... - [You hit the nail on the head!](https://www.prospectgenius.com/testimonials/you-hit-the-nail-on-the-head/): For the past 7 years I have been doing business with only one web company. I must say that I... - [Very Satisfied](https://www.prospectgenius.com/testimonials/very-satisfied/): After dealing with a web design co. Who I was very disappointed with. I was very skeptical about hiring another... - [Online Advertising Can't Always Save You](https://www.prospectgenius.com/blog/online-advertising-cant-always-save-you/): Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort... - [Avoid These Online Advertising Pitfalls](https://www.prospectgenius.com/blog/online-advertising-pitfalls-to-avoid/): While the world of online advertising is rapidly advancing, most experts still look at it as the Wild West. There... - [Weighing the Pros and Cons of SEO and PPC](https://www.prospectgenius.com/blog/seo-vs-ppc/): In the years we’ve spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we... - [Make These Resolutions for Smarter Advertising in 2014](https://www.prospectgenius.com/blog/make-these-resolutions-for-smarter-advertising-in-2014/): As you dip your toes into all of the new beginnings and clean slates that come with the New Year,... - [Optimize Your Site Before You Bid on AdWords](https://www.prospectgenius.com/blog/optimize-your-site-before-you-bid-on-adwords/): Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will... - [Take Full Advantage of What Prospect Genius Has to Offer](https://www.prospectgenius.com/blog/are-you-taking-full-advantage-of-what-pg-has-to-offer/): You’ve already taken the perfect first step in signing up for Prospect Genius’s online advertising services. But are you doing... - [DIY and PPC Don't Mix](https://www.prospectgenius.com/blog/hire-a-professional-for-your-ppc/): As a small business owner, you’re accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride... - [Beat the Competition by Promoting Your Seasonal Services](https://www.prospectgenius.com/blog/beat-the-competition-by-promoting-your-seasonal-services/): Capitalize on Winter’s Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on... - [SEO Is Crucial. Make Sure You Can Afford It.](https://www.prospectgenius.com/blog/seo-is-crucial-make-sure-you-can-afford-it/): Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO... - [Make Your Presence Known: Get More Customer Reviews Online](https://www.prospectgenius.com/blog/make-your-presence-known-get-more-customer-reviews-online/): Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence... - [Keep Calm and Carry On: How to Respond to a Negative Review](https://www.prospectgenius.com/blog/keep-calm-and-carry-on-how-to-respond-to-a-negative-review/): Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories... - [Unpacking the Phone Package](https://www.prospectgenius.com/blog/unpacking-the-phone-package/): The success of our customers is what keeps us moving forward. Our ultimate goal is to make your phone ring... - [Why Changing Your Company Name Isn't Easy](https://www.prospectgenius.com/blog/why-changing-your-company-name-isnt-easy/): It’s frustrating to hear that your plans to change your company name aren’t as feasible as you thought. We get... - [For SEO Companies, Two’s a Crowd](https://www.prospectgenius.com/blog/for-seo-companies-twos-a-crowd/): At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at... - [6 Common SEO Practices That Will Get You in Trouble](https://www.prospectgenius.com/blog/6-common-seo-practices-that-will-get-you-in-trouble/): Day in and day out, we encounter small business owners who are completely misinformed about Google’s policies. In particular, there... - [Leverage Your Customer Feedback](https://www.prospectgenius.com/blog/leverage-your-customer-feedback/): Customer Reviews Are Invaluable When a customer gives you a glowing review of the work and service you provided, you’ll... - [Page One Guarantee? No, Thanks.](https://www.prospectgenius.com/blog/page-one-guarantee-no-thanks/): “We’ll put your website on the first page of Google! ” “Guaranteed page-one rankings! ” “First-page placement guaranteed! ” You’ve... - [Missed Calls, Missed Customers](https://www.prospectgenius.com/blog/missed-calls-missed-customers/): Right now, you could be hindering your company’s growth without even knowing it. It’s no joke. Every time you miss... - [Is Google Trying to Trick You? (And Other Related Scams)](https://www.prospectgenius.com/blog/is-google-trying-to-trick-you-and-other-related-scams/): As any savvy business owner or SEO specialist already knows, there’s an overabundance of online scams and unfair Google policies... - [Changes to Google+ Local That YOU Should Know About](https://www.prospectgenius.com/blog/changes-to-google-places-that-you-should-know-about/): Surprise, surprise: Google is revising its local search policies again. At Prospect Genius, it’s our responsibility to stay on top... - [Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study](https://www.prospectgenius.com/blog/is-yelp-doing-more-harm-than-good-for-your-business-part-2-prospect-genius-case-study/): Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in... - [Local University: Prospect Genius's Higher Education](https://www.prospectgenius.com/blog/local-university-prospect-geniuss-higher-education/): At Prospect Genius, many of our clients are family-owned, brick-and-mortar businesses. They are extremely talented and knowledgeable in their respective... - [Is Yelp Doing More Harm Than Good for Your Business?](https://www.prospectgenius.com/blog/is-yelp-doing-more-harm-than-good-for-your-business/): Small businesses in every corner of the country are wondering where all of their good Yelp reviews have gone. Yelp’s... - [The Prospect Genius Portal App: A New Way to Track Lead Generation](https://www.prospectgenius.com/blog/the-prospect-genius-portal-app/): We’re always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we’ve been... - [Reflecting on 2012 and Making Changes for 2013](https://www.prospectgenius.com/blog/reflecting-on-2012-and-making-changes-for-2013/): As a business owner, it’s always a good idea to evaluate how things are going in order to make the... - [Business 101: How to Close More Sales](https://www.prospectgenius.com/blog/business-101-how-to-close-more-sales/): Often times, businesses get plenty of phone calls and inquiries about their services, but end up having trouble closing the... - [A New Look for Your Site!](https://www.prospectgenius.com/blog/a-new-look-for-your-site/): Looking to get the absolute most out of your lead generation campaign with Prospect Genius? Then upgrade to our new... - [Make Your Online Advertising Campaign More Successful!](https://www.prospectgenius.com/blog/make-your-online-advertising-campaign-more-successful/): Here at PG, our clients often ask us how they can help make their online advertising campaigns more successful, without... - [Hurricane Sandy Announcement](https://www.prospectgenius.com/blog/hurricane-sandy-announcement/): As you probably saw on the news last week, Hurricane Sandy caused widespread devastation across many of the coastal areas... - [Ring, Ring... Part II](https://www.prospectgenius.com/blog/ring-ring-part-ii/): In our last post, we announced three new features available through our client portal: Calls by Day of Week Calls... - [Ring, Ring... Part I](https://www.prospectgenius.com/blog/ring-ring-part-i/): At Prospect Genius, we’ve created a handful of tools that allow us to analyze the performance of our clients’ lead... - [Ring, Ring: It’s Google Calling](https://www.prospectgenius.com/blog/ring-ring-its-google-calling/): If you have a Google+ Local listing, chances are Google is going to call your business—or they already have. That’s... - [Online Presence: Keep It Consistent](https://www.prospectgenius.com/blog/online-presence-keep-it-consistent/): As most companies with an online presence already know, your Google+ Local listing is a vital part of your web... - [Prospect Genius Reports Continuing Growth, Hiring](https://www.prospectgenius.com/blog/prospect-genius-reports-continuing-growth-hiring/): Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm.... - [Prospect Genius Announces Creation, Filling of Sales Manager Position](https://www.prospectgenius.com/blog/prospect-genius-announces-creation-filling-of-sales-manager-position/): As the latest hire in their continuing expansion, Prospect Genius has recently brought in Mike Coleman for the newly created... - [Newsflash: Press Releases Can Help Spread the Word About Your Company](https://www.prospectgenius.com/blog/newsflash-press-releases-can-help-spread-the-word-about-your-company/): From new coupons and promotions to staff expansions to equipment upgrades, the things that happen behind the scenes of your... - [Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team](https://www.prospectgenius.com/blog/prospect-genius-in-troy-ny-adds-new-campaign-coordinator-to-customer-service-team/): Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company... - [Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge"](https://www.prospectgenius.com/blog/prospect-genius-hires-new-account-manager-maintains-integrity-pledge/): Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius,... - [Goodbye, Google Places](https://www.prospectgenius.com/blog/goodbye-google-places/): Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new... - [Celebrate with Savings](https://www.prospectgenius.com/blog/celebrate-with-savings/): Here at Prospect Genius, we’ve decided to celebrate the Fourth of July by offering you great savings! We believe that... - [Why Recent Google Updates Should Matter to You](https://www.prospectgenius.com/blog/why-recent-google-updates-should-matter-to-you/): Did you know that Google is rolling out new updates every month or so? Did you know that just ignoring... - [Quality Photos = More Phone Calls!](https://www.prospectgenius.com/blog/quality-photos-more-phone-calls/): We’ve talked about this once or twice before, but having photos on your website is so important, I’ve decided to... - [Social Media and Your Business](https://www.prospectgenius.com/blog/social-media-and-your-business/): You’ve probably heard that social media is the newest, best way to market your business. Social media like Google+, Twitter,... - [Google Places Optimization](https://www.prospectgenius.com/blog/google-places-optimization/): Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be... - [Stay Connected with Phone and E-mail Features](https://www.prospectgenius.com/blog/stay-connected-with-phone-and-e-mail-features/): Our last post highlighted the photo gallery and blog features of your LeadTrax site, but we offer a whole bunch... - [Show Your Stuff: Photo Gallery and Blog Features Make It Easy for You to Display Your Expertise](https://www.prospectgenius.com/blog/show-your-stuff-photo-gallery-and-blog-features-make-it-easy-for-you-to-display-your-expertise/): Did you know that Prospect Genius’s LeadTrax sites can include a bunch of extra features like photo galleries, blogs, and... - [Smartphones, Local Search, and Your Business](https://www.prospectgenius.com/blog/smartphones-local-search-and-your-business/): Here a Smartphone, There a Smartphone... Do you ever feel like everyone has a smartphone these days? And that people... - [Scoring Reviews: Make It Easier for Customers to Review Your Business](https://www.prospectgenius.com/blog/scoring-reviews-make-it-easier-for-customers-to-review-your-business/): I’ve mentioned in the past just how important it is to have customer reviews on your Google Places listing, but... - [Prospect Genius Moves Offices, Expands to a Larger Facility](https://www.prospectgenius.com/blog/prospect-genius-moves-offices-expands-to-a-larger-facility/): Business owners in New York’s Capital Region will soon be able to find the online advertising specialists at Prospect Genius... - [March Madness Savings at Prospect Genius](https://www.prospectgenius.com/blog/march-madness-savings-at-prospect-genius/): March Madness isn’t just about basketball here at PG. Instead of filling out brackets, we’re celebrating the season by offering... - [Are You Spending Too Much Time Keeping Track of Your Online Presence?](https://www.prospectgenius.com/blog/are-you-spending-too-much-time-keeping-track-of-your-online-presence/): If you’re a savvy business owner with a Google Places listing and some form of an online advertising campaign, then... - [Josh Murlin, Is That You Again? Skyrise Solutions Attempts to Defraud Prospect Genius Clients](https://www.prospectgenius.com/blog/josh-murlin-is-that-you-again-skyrise-solutions-attempts-to-defraud-prospect-genius-clients/): It has come to our attention that a company called Skyrise Solutions has been calling our clients and leading them... - [Google Maps: Revisted](https://www.prospectgenius.com/blog/google-maps-revisted/): This past January, we noted that the number-one way to get your business banned from Google Places (a. k. a.... - [Stay Positive: Manage Your Online Reputation!](https://www.prospectgenius.com/blog/stay-positive-manage-your-online-reputation/): One of the best ways for you to enhance the online reputation of your business is to promote reviews and... - [If Your Business Stalls, Call 41CALLS](https://www.prospectgenius.com/blog/if-your-business-stalls-call-41calls/): As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising... - [The Small Mistake that Could Kill Your SEO Campaign](https://www.prospectgenius.com/blog/the-small-mistake-that-could-kill-your-seo-campaign/): Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able... - [Are Online Advertising Myths Causing You to Make Costly Mistakes?](https://www.prospectgenius.com/blog/are-online-advertising-myths-causing-you-to-make-costly-mistakes/): We’ve talked about this issue a bit in past posts, but since this topic keeps coming up, it’s definitely worth... - [Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign](https://www.prospectgenius.com/blog/fresh-off-the-press-announcing-new-product-offerings-to-help-your-seo-campaign/): The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re... - [EDriven Concepts: Posting Bogus Reviews to Manage Reputation and Counteract Mounting Negativity](https://www.prospectgenius.com/blog/edriven-concepts-posting-bogus-reviews-to-manage-reputation-and-counteract-mounting-negativity/): As a business owner, reputation management is an integral part of maintaining a positive image for your company, especially when... - [Too Busy to Advertise Online?](https://www.prospectgenius.com/blog/too-busy-to-advertise-online/): Some customers tell us that they WANT to sign up, but they just don’t have time to do it. What... - [Voice Mail: Solution or Danger](https://www.prospectgenius.com/blog/voice-mail-solution-or-danger/): At Prospect Genius, we work with a broad spectrum of small, local companies, and that puts us in a unique... - [Prospect Genius Announces Plans to Expand Facility, Accommodate Growing Team](https://www.prospectgenius.com/blog/prospect-genius-announces-plans-to-expand-facility-accommodate-growing-team/): Prospect Genius, an online advertising company based in upstate New York, announces that it will annex space adjacent to its... - [Warning About Fraudulent EDriven Concepts Calls](https://www.prospectgenius.com/blog/warning-about-fraudulent-edriven-concepts-calls/): It has come to our attention that a company called EDriven Concepts has been calling our clients and leading them... - [Don’t Get Banned From Google](https://www.prospectgenius.com/blog/dont-get-banned-from-google/): Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps... - [Prospect Genius Reports Continued Upward Performance for Appliance Repair Clients in June](https://www.prospectgenius.com/blog/prospect-genius-reports-continued-upward-performance-for-appliance-repair-clients-in-june/): Prospect Genius, an online advertising firm based in upstate New York, announces continued upward growth and enhanced performance for appliance... - [Making SEO Work for You](https://www.prospectgenius.com/blog/making-seo-work-for-you/): Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the... - [Stand Out From the Crowd With Pictures and Reviews](https://www.prospectgenius.com/blog/stand-out-from-the-crowd-with-pictures-and-reviews/): Pictures: Why Your Website May Be Dead in the Water Without Them Online advertising has one goal, right? To get... - [The Mobile Revolution: Maximizing Your Website's Potential](https://www.prospectgenius.com/blog/the-mobile-revolution-maximizing-your-web-sites-potential/): The Future Is Mobile Most business owners have caught up with the fact that optimizing their website for search is... - [Prospect Genius Announces Continued Company Expansion Despite National Economic Woes](https://www.prospectgenius.com/blog/prospect-genius-announces-continued-company-expansion-despite-national-economic-woes/): Prospect Genius, a local online advertising company based in the Albany area, announces the addition of 2. 5 new staff... - [Customer Reviews and You](https://www.prospectgenius.com/blog/customer-reviews-and-you/): Got Reviews? It used to be that just having a website was enough to set you apart from your competitors.... - [Online Advertising Company Increases Revenue for Local Car Audio Shop](https://www.prospectgenius.com/blog/online-advertising-company-increases-revenue-for-local-car-audio-shop/): Prospect Genius, an online advertising company based out of Troy, New York, has successfully turned business around for Original Soundz,... - [Things To Consider When Outsourcing](https://www.prospectgenius.com/blog/things-to-consider-when-outsourcing/): There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this... - [Dial 1 for Business Success](https://www.prospectgenius.com/blog/dial-1-for-business-success/): Are you using your phone as effectively as possible to help your business get ahead? Here are a few ideas... - [Prospect Genius Announces New Company Slogan Focused on Integrity in Online Advertising](https://www.prospectgenius.com/blog/prospect-genius-announces-new-company-slogan-focused-on-integrity-in-online-advertising-2/): Prospect Genius, a search engine optimization company based in New York’s Capital Region, announces their new company slogan: “Bringing integrity... - [April Madness: Save with PG Customer Referrals This Month!](https://www.prospectgenius.com/blog/april-madness-save-with-pg-customer-referrals-this-month/): March Madness may mean some great basketball, but here at Prospect Genius, we have April Madness for new referrals. Starting... - [Thank You For Reading!](https://www.prospectgenius.com/blog/thank-you-for-reading/): Dear Readers, I want to take a moment to sincerely thank you for following the Prospect Genius blog.   I... - [SEO, Google, and Your Business](https://www.prospectgenius.com/blog/seo-google-and-your-business/): Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer”... - [Prospect Genius Uses Google Algorithm Update as Opportunity to Improve Writing Content](https://www.prospectgenius.com/blog/press_releases/prospect-genius-uses-google-algorithm-update-as-opportunity-to-improve-writing-content/): Prospect Genius, a leader in the field of local, online advertising, is using Google’s latest major algorithm update as an... - [Facebook and Success for Local Businesses](https://www.prospectgenius.com/blog/facebook-and-success-for-local-businesses/): Facebook and Bing Team Up As you may have heard, Facebook and Bing (Microsoft’s search engine) announced a new partnership... - [He Said, She Said: Reputation Management and Your Business](https://www.prospectgenius.com/blog/he-said-she-said-reputation-management-and-your-business/): The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the... - [Celebrate Customer Appreciation Month With Prospect Genius!](https://www.prospectgenius.com/blog/celebrate-customer-appreciation-month-with-prospect-genius/): 10% Off Additional Services To thank our customers, Prospect Genius has declared February “Customer Appreciation Month. ” We’re offering a... - [SEO Expert Provides Online Advice and Education Services to Small Businesses Across the Nation](https://www.prospectgenius.com/blog/press_releases/seo-expert-provides-online-advice-and-education-services-to-small-businesses-across-the-nation/): Prospect Genius, a local Internet marketing company, seeks to serve small business owners across the nation with their new educational... - [Online Advertising and the New Google](https://www.prospectgenius.com/blog/online-advertising-and-the-new-google/): The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay... - [Catch More Customers with Coupons](https://www.prospectgenius.com/blog/catch-more-customers-with-coupons/): Coupons Make You Money It may seem a little backward, but adding a coupon to your website can actually help... - [SEO Firm Creates Integrity Pledge to Emphasize Commitment to Honesty and Customer Success](https://www.prospectgenius.com/blog/press_releases/seo-firm-creates-integrity-pledge-to-emphasize-commitment-to-honesty-and-customer-success/): Prospect Genius, a local online advertising company, is proud to announce their new employee integrity pledge program. This integrity pledge... - [The Mysteries of Online Advertising Explained](https://www.prospectgenius.com/blog/tips_and_tricks/the-mysteries-of-online-advertising-explained/): PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have... - [Block Phone Solicitors Once and For All](https://www.prospectgenius.com/blog/tips_and_tricks/block-phone-solicitors-once-and-for-all/): Is your phone ringing off the hook? Are you frustrated that solicitors are tying up your line? Are you doubly... - [The Ins and Outs of Googling Yourself](https://www.prospectgenius.com/blog/the-ins-and-outs-of-googling-yourself/): Googling Yourself: Too Much of a Good Thing Are you one of those people that googles themselves every day? Then... - [The Myth of Speedy Ranking](https://www.prospectgenius.com/blog/tips_and_tricks/the-myth-of-speedy-ranking/): At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions... - [Bring Your Website into the 21st Century–It’s Easier Than You Think!](https://www.prospectgenius.com/blog/if-picture-is-worth-thousand-words/): If a picture is worth a thousand words, what’s a video worth? A whole lot when it comes to your... - [Google For Dummies](https://www.prospectgenius.com/blog/do-you-know-how-google-works-probably/): Do you know how Google works? Probably not. But to get the most out of Google, local businesses need to... - [Money Doesn’t Grow on Trees, Choose Online Advertising and Save!](https://www.prospectgenius.com/blog/effective-advertising-is-more-important/): Effective advertising is more important than ever in today’s economy. With tightened marketing budgets, small businesses simply can’t afford to... - [All that glitters is not gold-Make sure your advertising company is reputable](https://www.prospectgenius.com/blog/we-all-know-that-when-something-sounds/): We all know that when something sounds too good to be true, it probably is! But somehow, small business owners... - [Whether you are Joe Shmoe or Donald Trump, Online Advertising is For You!](https://www.prospectgenius.com/blog/effective-online-marketing-can-help-html/): Effective online marketing can help a huge range of different businesses. From car audio installers in New York to window... - [Allow us to Introduce the Newest Members to our Community](https://www.prospectgenius.com/blog/hi-everybody-i-just-wanted-pop-in-and/): Hi, everybody! I just wanted pop in and announce a few of the newest additions to the Prospect Genius community.... - [The Newest Businesses to Find Success With Prospect Genius](https://www.prospectgenius.com/blog/when-you-hear-term-local-business-what/): When you hear the term “local business” what do you think? A local mom n’ pop diner? A handyman service... - [Totally lost when it comes to closing a deal? Read this and become an expert!](https://www.prospectgenius.com/blog/at-prospect-genius-we-work-with/): At Prospect Genius, we work with hundreds of small businesses and have a front-row view of their advertising and deal-closing... - [Economy got you down? Let us bring your company to the top](https://www.prospectgenius.com/blog/working-with-local-companies-from/): Working with local companies from across the nation, Prospect Genius is committed to helping small businesses utilize search engine optimization... - [As the leaves fall our local community grows!](https://www.prospectgenius.com/blog/this-fall-is-just-zooming-by/): This fall is just zooming by. We’re staying super-busy here at Prospect Genius by adding more new members every single... - [Are you online yet? Your customers are waiting for you.](https://www.prospectgenius.com/blog/if-youre-local-business-owner-searching/): If you’re a local business owner searching for a new way to attract customers, it’s time to get online. Internet... - [These local companies are already taking advantage of what we have to offer, what are you waiting for?](https://www.prospectgenius.com/blog/with-all-of-new-local-companies-were/): With all of the new local companies we’re welcoming into the Prospect Genius fold, I only have a few moments... - [Google Maps Listings: Technical Issues](https://www.prospectgenius.com/blog/google-maps-listings-technical-issues/): If you noticed your Google Maps listing had disappeared, you are not alone. Google was experiencing technical issues and thought... - [Running a business is hard work, let us take a load off your shoulders.](https://www.prospectgenius.com/blog/in-this-economy-running-small-business/): In this economy, running a small business is harder than ever. Every advertising dollar has to count for your local... - [Introducing the newest members to join the Prospect Genius Community](https://www.prospectgenius.com/blog/here-at-pg-were-staying-busy-adding-new/): Here at PG we’re staying busy adding new local businesses every day! I wish I had time to mention every... - [The newest businesses to jump on board with Prospect Genius](https://www.prospectgenius.com/blog/worried-that-your-company-might-be/): Worried that your company might be missing out on business because of a limited Internet presence? You should be! As... - [Stumped on how to attract more customers? These businesses have found the solution with us.](https://www.prospectgenius.com/blog/its-still-heating-up-during-day-but-html/): It’s still heating up during the day, but the cooler nights and crisp chill to the morning air hint at... - [From Coast to Coast, Local Businesses are Turning to Online Advertising](https://www.prospectgenius.com/blog/at-prospect-genius-we-work-to-connect/): At Prospect Genius, we work to connect local businesses with customers. Over our years in the business, we’ve developed an... - [Afraid of getting left in your competitors dust? Let PG create an effective online advertising campaign just for you.](https://www.prospectgenius.com/blog/summer-is-always-crazy-time-but-here-at/): Summer is always a crazy time, but here at Prospect Genius we’re settling into the routine of fall. With tons... - [Let us introduce the latest local business to come under Prospect Genius’s wing](https://www.prospectgenius.com/blog/working-with-companies-nationwide-html/): Working with companies nationwide, Prospect Genius provides effective online marketing for a diverse collection of local service providers. From accountants... - [Even Grandma is online, so what is your business waiting for?](https://www.prospectgenius.com/blog/if-youre-local-service-provider-like/): If you’re a local service provider like a plumber or a roofer, you know that there are homeowners in the... - [It’s overwhelming how many companies are turning to the internet for advertising, are you one of them?](https://www.prospectgenius.com/blog/it-feels-like-im-finally-settling-into/): It feels like I’m finally settling into my routine after a week’s worth of vacation, but, boy, am I still... - [Online Advertisng: The effective and affordable solution](https://www.prospectgenius.com/blog/hi-everyone-im-back-after-few-days-of/): Hi everyone! I’m back after a few days of much-needed R&R. There’s nothing like a little vacation to refresh and... - [Already online but need to take that extra step to make your page stand out?](https://www.prospectgenius.com/blog/providing-affordable-online-marketing-html/): Providing affordable online marketing solutions for small businesses nationwide, Prospect Genius continues to welcome even more new members into our... - [Does the internet have you left in the dark? We know where the light switch is.](https://www.prospectgenius.com/blog/today-its-harder-than-ever-for-small-html-2/): Today it’s harder than ever for small businesses to connect with customers in their local areas. But using targeted Internet... - [Hope you all had an enjoyable Fourth of July!](https://www.prospectgenius.com/blog/sorry-for-long-absence-but-weve-been-html/): Sorry for the long absence, but we’ve been busy here at PG. Between the Fourth of July holiday and all... - [Stop putting it off and get your business online today!](https://www.prospectgenius.com/blog/wow-have-we-ever-been-busy-here-at-pg-html/): Wow, have we ever been busy here at PG! New associates keep coming in by the boatload, and it’s all... - [Join the online revolution, these businesses already have!](https://www.prospectgenius.com/blog/working-with-local-companies-from-coast-html/): Working with local companies from coast to coast, Prospect Genius is committed to helping small businesses utilize the technology of... - [When the faucet still insists on dripping after the third DIY experiment, it is time to call a professional! We connect service providers to their customers in need.](https://www.prospectgenius.com/blog/especially-with-all-of-how-to-videos-html/): Especially with all of the how-to videos and articles readily available on the Internet, more and more people are attempting... - [We can solve the mystery of online advertising for your local business.](https://www.prospectgenius.com/blog/local-businesses-often-face-one-central-html/): Local businesses often face one central dilemma: how to connect with area homeowners and residents who are looking for professional... - [“Slump” is not in our vocabulary and it shouldn’t be in yours either!](https://www.prospectgenius.com/blog/at-prospect-genius-theres-no-such-thing-html/): At Prospect Genius, there’s no such thing as the summer slump! With more and more local businesses signing up every... - [These local businesses are fighting the competition with effective online advertising](https://www.prospectgenius.com/blog/if-youre-wondering-how-to-connect-your-html/): If you’re wondering how to connect your local business with new customers, it can be hard to know which types... - [From New York to California, these local businesses are doing it right and you can too.](https://www.prospectgenius.com/blog/whew-its-been-crazy-couple-of-days-here-html/): Whew! It’s been a crazy couple of days here at PG, but I think I can take a minute to... - [For some, summer is a time to be lazy but not here at Prospect Genius.](https://www.prospectgenius.com/blog/here-at-prospect-genius-we-are-charging/): Here at Prospect Genius we are charging into summer full-steam ahead. Every day we welcome new members and every day... - [We would like to introduce some of the talented service providers that have recently joined the PG community.](https://www.prospectgenius.com/blog/when-it-rains-it-pours/): When it rains, it pours. We have so many new members here at Prospect Genius that we’re working late just... - [From housekeeping to plumber services, we have worked with them all.](https://www.prospectgenius.com/blog/business-is-booming-here-at-prospect-html/): Business is booming here at Prospect Genius, and we have so many new members we can barely keep up! But... - [Hurting for customers? We can help them find you online pain-free.](https://www.prospectgenius.com/uncategorized/as-usual-prospect-genius-is-being/): As usual, Prospect Genius is being inundated with tons of new members, so I only have a minute to announce... - [Don’t fret, effective and affordable online advertising is in reach.](https://www.prospectgenius.com/uncategorized/without-further-ado-lets-dive-straight/): Without further ado, let’s dive straight into welcoming a few of the newest Prospect Genius community members! Providing credit card... - [If your business’s advertising strategy is from the Stone Age it’s time to modernize!](https://www.prospectgenius.com/uncategorized/how-time-flies/): How time flies... Sorry I haven’t updated the blog in more than a week, but we’re keeping busy here at... - [It’s a jungle in the mobile electronics market, your online presence is key to survival](https://www.prospectgenius.com/blog/today-i-thought-id-do-something-little/): Today I thought I’d do something a little different... Instead of welcoming a random selection of the newest PG members,... - [Have a website but no visitors? It’s time to call the local online advertising professionals here at PG. These local businesses already have!](https://www.prospectgenius.com/blog/so-many-new-customers-and-so-little/): So many new customers and so little time! I’m going to take just a few minutes to tell you about... - [Introducing the newest local businesses to recognize the value of the Prospect Genius SEO program.](https://www.prospectgenius.com/blog/wow-were-just-swamped-with-new-members/): Wow! We’re just swamped with new members here at Prospect Genius. With more and more local businesses realizing the value... - [Check out the new local businesses that are keeping us busy!](https://www.prospectgenius.com/blog/things-sure-are-exciting-here-at/): Things sure are exciting here at Prospect Genius! We’re working our fingers to the bones trying to keep up with... - [The latest additions to the Prospect Genius community](https://www.prospectgenius.com/blog/wondering-who-latest-additions-to/): Wondering who the latest additions to the Prospect Genius community may be? Well, you don’t have to wonder any more!... - [New businesses are reaching out to us every day for our expertise, here are just a few of them!](https://www.prospectgenius.com/blog/sorry-i-havent-posted-in-few-weeks-but/): Sorry I haven’t posted in a few weeks, but I’ve just been way too busy. Frankly, I’m not sure that... - [Here are just a few of the businesses that Prospect Genius is helping to dominate the local online arena.](https://www.prospectgenius.com/blog/spring-has-finally-arrived-and-with-it/): Spring has finally arrived and with it a fresh influx of even more new Prospect Genius members. We’re working our... - [We are getting busier by the day! We would like to introduce our newest associates.](https://www.prospectgenius.com/blog/boy-are-we-busy-here-at-prospect-genius/): Boy, are we busy here at Prospect Genius. New customers are joining up by the boatload, and it’s all we... - [Happy April Fools Day, hope you all are enjoyed a prank or two!](https://www.prospectgenius.com/blog/somehow-i-have-no-new-customers-to/): Somehow I have no new customers to report... April Fools! Things at Prospect Genius are as busy as ever, and... - [We have a case of spring fever here at Prospect Genius!](https://www.prospectgenius.com/blog/well-it-looks-like-spring-is-finally/): Well it looks like spring is finally arriving. The daffodils are blooming, the trees are budding, and the snow has... - [With Spring just around the corner, local businesses are pouring in for our assistance.](https://www.prospectgenius.com/blog/prospect-genius-community-is-continuing/): The Prospect Genius community is continuing to grow every day, welcoming just about as many new associates as we can... - [We have a handful of new members we would like to introduce!](https://www.prospectgenius.com/blog/as-usual-im-just-checking-in-to/): As usual, I’m just checking in to announce a handful of new Prospect Genius members. We’re adding more and more... - [We are helping tons of local businesses connect to new customers daily, here are just a few of those business.](https://www.prospectgenius.com/blog/prospect-genius-community-of-local/): The Prospect Genius community of local service providers is just continuing to grow and grow. Companies from across the country... - [The Prospect Genius family continues to grow every day!](https://www.prospectgenius.com/blog/it-seems-like-2010-just-began-but-here/): It seems like 2010 just began but here we are almost to the end of February! We’ve been so busy... - [As usual, I would like to check in and introduce some of the newest PG members.](https://www.prospectgenius.com/blog/prospect-genius-is-pleased-to-announce/): Prospect Genius is pleased to announce even more new members. We’re up to our eyeballs in new associates, so I... - [2010 sure has started off with a bang here at Prospect Genius.](https://www.prospectgenius.com/blog/as-2010-picks-up-steam-more-and-more/): As 2010 picks up steam, more and more local businesses are joining up with Prospect Genius. It’s amazing how many... - [We would like a give a warm welcome to our newest members.](https://www.prospectgenius.com/blog/its-amazing-how-many-businesses-are/): It’s amazing how many businesses are becoming part of the Prospect Genius community. They’re signing up so fast we can... - [We truly value all of our members here and would like to take a few minutes to introduce some of the newest ones!](https://www.prospectgenius.com/blog/prospect-genius-community-is-just/): The Prospect Genius community is just continuing to grow and grow. We’re adding new members every day, and we’re excited... - [As always, we are keeping busy over here at Prospect Genius!](https://www.prospectgenius.com/blog/boy-are-we-staying-busy-at-prospect/): Boy, are we staying busy at Prospect Genius. We’ve got tons of new members coming in the door everyday, so... - [Kitchen Solvers of Fargo](https://www.prospectgenius.com/blog/kitchen-solvers-of-fargo/): Specializing as cabinet contractors, Kitchen Solvers of Fargo, ND is your resource for complete kitchen remodeling. From cabinet refacing to... - [Companies from New Orleans to New York are choosing PG for their online advertising.](https://www.prospectgenius.com/blog/were-staying-busy-here-at-prospect/): We’re staying busy here at Prospect Genius–we’re adding new members so fast we can barely keep up! As usual, I... - [Introducing the newest businesses to join the Prospect Genius community.](https://www.prospectgenius.com/blog/hope-everyones-new-year-is-off-to-good/): Hope everyone’s new year is off to a good start. We’re staying busy here at Prospect Genius, but I can’t... - [Hope you all had a safe and happy New Year!](https://www.prospectgenius.com/blog/happy-new-year-everyone/): Happy New Year, everyone. Prospect Genius has hit the ground running in 2010 and we’re welcoming in more and more... - [‘Tis the Season to recognize the value of effective online advertising!](https://www.prospectgenius.com/blog/ive-got-few-more-minutes-to-squeeze-in/): I’ve got a few more minutes to squeeze in a welcome announcement for a couple more new PG members before... - [Even more introductions!](https://www.prospectgenius.com/blog/before-things-get-too-crazy-with/): Before things get too crazy with the holidays coming up, I thought I’d welcome a bunch more new PG members.... - [We would like to introduce the newest members to join the PG community this holiday season.](https://www.prospectgenius.com/blog/weve-got-bunch-of-new-prospect-genius/): We’ve got a bunch of new Prospect Genius members to welcome, so let’s just dive right in... First up, let’s... - [Our door is constantly open with all of our new members coming in, we can barely keep up!](https://www.prospectgenius.com/blog/with-all-new-prospect-genius-members/): With all the new Prospect Genius members coming in the door, it’s been a huge struggle just to keep up!... - [We’ve hit another growth spurt!](https://www.prospectgenius.com/blog/prospect-genius-is-going-through-yet/): Prospect Genius is going through yet another growth spurt! We’ve added so many new customers in the past few weeks... - [Taking a breather from all the Thanksgiving leftovers to introduce some new members!](https://www.prospectgenius.com/blog/i-hope-everyone-had-happy-thanksgiving/): I hope everyone had a happy Thanksgiving. Here at Prospect Genius we managed to squeeze in a turkey dinner between... - [A big welcome to our newest associates.](https://www.prospectgenius.com/blog/as-usual-i-only-have-minute-but-i/): As usual, I only have a minute, but I wanted to squeeze in a few more new Prospect Genius associates.... - [Introducing the most recent members to join the PG community](https://www.prospectgenius.com/blog/sorry-for-long-radio-silence-but-things/): Sorry for the long radio silence, but things at PG have just been crazy lately. We have so many new... - [We are excited to announce even more local businesses into the PG fold!](https://www.prospectgenius.com/blog/lets-start-day-off-right-by-announcing/): Let’s start the day off right by announcing more new Prospect Genius members. We’ve been welcoming tons of new associates... - [Stopping in for a brief introduction of several new members!](https://www.prospectgenius.com/blog/hi-everyone/): Hi, everyone. It’s time to announce a few more Prospect Genius associates and welcome them to our exponentially growing community!... - [Still waiting for things to die down over here, we are busy as ever!](https://www.prospectgenius.com/blog/as-usual-ive-only-got-few-minutes-to/): As usual, I’ve only got a few minutes to announce more new PG members, so let’s not waste any time!... - [Hello Again! We have a ton of excited new members to introduce!](https://www.prospectgenius.com/blog/hello-again-everyone/): Hello again, everyone. Things at Prospect Genius continue to be crazy-busy! We’ve got so many small businesses excited about joining... - [Even more members to introduce this month!](https://www.prospectgenius.com/blog/new-members-just-keep-rolling-in-i-wont/): The new members just keep rolling in–I won’t have time to mention everyone (sorry! ), but here are a few... - [The number of local businesses to partner with us is growing at an astonishing rate!](https://www.prospectgenius.com/blog/things-at-pg-have-just-been-busy-busy/): Things at PG have just been busy, busy, busy lately. We have tons of new associates, ever-evolving infrastructure, and new... - [Join us in welcoming even more associates](https://www.prospectgenius.com/blog/how-is-everyone-doing-today-im-doing/): How is everyone doing today? I’m doing great–mostly because I have time to squeeze in a welcome for another few... - [Introducing a few more of our newest additions.](https://www.prospectgenius.com/blog/wow-prospect-genius-community-has-been/): Wow! The Prospect Genius community has been growing by leaps and bounds lately. I have to apologize to all of... - [Introducing our newest additions here at PG!](https://www.prospectgenius.com/blog/sorry-for-long-absence-everyone-things/): Sorry for the long absence, everyone; things have been truly crazy around the office and I’m only just now getting... - [We are so busy I only have time to do a quick introduction to our newest associates!](https://www.prospectgenius.com/blog/as-usual-ive-only-got-second-but-lets/): As usual, I’ve only got a second, but let’s say hello to a couple new PG members while I have... - [A special shout out to our newest members.](https://www.prospectgenius.com/blog/amazingly-i-have-time-for-another-post/): Amazingly, I have time for another post this week, so I’m going to take advantage of it while I can!... - [Keeping busy as usual! More and more local businesses are turning to us every day for their online advertising support!](https://www.prospectgenius.com/blog/sorry-i-havent-posted-in-while/): Sorry I haven’t posted in a while... Time just keeps getting away from me. So before I forget again, I’m... - [We have some exciting new members to introduce!](https://www.prospectgenius.com/blog/hi-everyone-2/): Hi, everyone. I’ve got a few minutes, so I thought I’d announce a few more PG associates. Be sure to... - [Sorry for the delay we have been buried in work!](https://www.prospectgenius.com/blog/wow-looking-back-its-been-over-month/): Wow, looking back it’s been over a month since I posted! Things have been completely crazy here at PG with... - [Some more June introductions](https://www.prospectgenius.com/blog/hi-everybody/): Hi everybody. As usual, I’ve only got a minute to welcome tons of new Prospect Genius members, so let’s dive... - [As summer heats up, so do things at Prospect Genius! We have added a ton of new members this month.](https://www.prospectgenius.com/blog/things-have-been-officially-crazy/): Things have been officially crazy around the PG office lately. Improvements to our customer console and internal infrastructure in addition... - [A brief hello to some of our newest members!](https://www.prospectgenius.com/blog/hi-everyone-3/): Hi everyone. Sorry I haven’t posted in a while, but things have been crazy around here. I just have a... - [Our labor has FINALLY paid off! Check out the awesome new features PG has to offer.](https://www.prospectgenius.com/blog/prospect-genius-team-has-sure-been-busy/): The Prospect Genius team has sure been busy over the last couple of weeks. Our SEO and customer support staff... - [Welcoming three new valued members to the PG community.](https://www.prospectgenius.com/blog/i-only-have-time-to-welcome-three-new/): I only have time to welcome three new Prospect Genius members, but I figured a few was better than none... - [We have a bunch of new members to introduce today!](https://www.prospectgenius.com/blog/lets-jump-right-in-and-welcome-some-new/): Let’s jump right in and welcome some new Prospect Genius members. I’ve got a whole bunch to greet today, so... - [Finally found a few minutes to introduce the newest businesses to partner with us!](https://www.prospectgenius.com/blog/sorry-its-been-so-long-since-ive-posted/): Sorry it’s been so long since I’ve posted, but things have been crazy at PG. We have so many new... - [The Prospect Genius family is continuing to grow!](https://www.prospectgenius.com/blog/its-time-to-welcome-some-new-members-of/): It’s time to welcome some new members of the Prospect Genius community. If you get a chance, be sure to... - [We are super busy with all of our new members, we would like to introduce a few right now!](https://www.prospectgenius.com/blog/wow-we-have-so-many-exciting-new/): Wow! We have so many exciting new Prospect Genius members I don’t even know where to start... I’m going to... - [Even more exciting businesses have partnered with us this week!](https://www.prospectgenius.com/blog/another-week-another-group-of-new/): Another week, another group of new Prospect Genius members to welcome. Say hi to all these exciting new PG friends:... - [We have just added three new members to the PG family.](https://www.prospectgenius.com/blog/hi-everyone-4/): Hi everyone. I’ve just got a moment to welcome a few new PG members. Sorry to everyone I’m leaving out,... - [Introducing even more new members](https://www.prospectgenius.com/blog/im-back-with-handful-of-new-community/): I’m back with a handful of new community members to welcome. I only have a minute before I’ve got to... - [The first group of MERA associates have arrived!](https://www.prospectgenius.com/blog/heres-post-youve-all-been-waiting-for/): Here’s the post you’ve all been waiting for: let’s welcome the first wave of associates from the MERA-Prospect Genius partnership.... - [We couldn’t be more excited about our partnership with MERA!](https://www.prospectgenius.com/blog/im-excited-to-announce-prospect-geniuss/): I’m excited to announce Prospect Genius’s newest venture: we’ve partnered with MERA, the Mobile Enhancement Retailers Association, to bring SEO... - [Sticking to my New Year’s resolution and doing another round of introductions this week!](https://www.prospectgenius.com/blog/wow-so-far-ive-actually-been-able-to/): Wow! So far I’ve actually been able to stick to that New Year’s resolution. I do apologize to all the... - [We have some great home service providers to introduce today](https://www.prospectgenius.com/blog/i-thought-wed-do-something-little/): I thought we’d do something a little different today; to keep this group of new Prospect Genius associates a little... - [We would like announce several more members to the PG Community this week](https://www.prospectgenius.com/blog/one-of-our-new-years-resolutions-here/): One of our New Year’s resolutions here at Prospect Genius was to do a better job of welcoming our new... - [PG Welcomes More New Members](https://www.prospectgenius.com/blog/pg-welcomes-more-new-members/): Happy 2009 everyone! I hope you enjoyed the holidays and that your year is off to as great a start... - [The Benefits of PG eFlyers](https://www.prospectgenius.com/blog/the-benefits-of-pg-eflyers/): I posted about the Premium Package a couple days ago, but I also wanted to specifically discuss the benefits of... - [Prospect Genius Premium Package Now Available](https://www.prospectgenius.com/blog/prospect-genius-premium-package-now-available/): A few weeks ago I mentioned that the folks here at PG have been hard at work developing our new... - [Prospect Genius Expands into Raleigh, North Carolina](https://www.prospectgenius.com/blog/prospect-genius-expands-into-raleigh-north-carolina/): Hello again. I’ve only got a minute, but I wanted to go ahead and welcome some new folks to the... - [Long Time No See…](https://www.prospectgenius.com/blog/long-time-no-see/): Wow! I can’t believe it’s been more than a month since I’ve posted. Sorry for the long silence, everyone, but... - [Still Rolling in October…](https://www.prospectgenius.com/blog/still-rolling-in-october/): October has been a busy month–and it’s not even over yet. I just wanted to take a quick break to... - [New Friends in Autumn](https://www.prospectgenius.com/blog/new-friends-in-autumn/): Hello again! Sorry again for the long silence but let’s get right to welcoming a few newcomers that I’ve pulled... - [PPC vs SEO…Which Is Right for Me?](https://www.prospectgenius.com/blog/ppc-vs-seo-which-is-right-for-me/): I thought we should follow up our last post with some more information about PPC and SEO campaigns and specifically... - [Why Doesn't Prospect Genius Focus on PPC?](https://www.prospectgenius.com/blog/why-doesnt-prospect-genius-focus-on-ppc/): Many of you have asked us why our program doesn’t emphasize pay-per-click advertising. Since the question is both very good,... - [Momentum is Really Gathering…](https://www.prospectgenius.com/blog/momentum-is-really-gathering/): Hello again! February was a great month. We’ve been talking to hundreds of businesses accross the country, meeting lots of... - [February Introductions and Updates](https://www.prospectgenius.com/blog/february-introductions-and-updates/): Faithful Readers, The wait is over, and your curiosity is about to be satisfied! Who is this Thompson fellow, you’ve... - [February is off to a great start with a bunch of new members!](https://www.prospectgenius.com/blog/sorry-i-missed-posting-last-week-but-i/): Sorry I missed posting last week, but I was out of town. I’ll try to make up for it with... - [Hello Albany NY !](https://www.prospectgenius.com/blog/hello-albany-ny/): Hi everyone! It’s been a crazy month here at the Prospect Genius shop as we’ve been growing our team and... - [Welcome!](https://www.prospectgenius.com/blog/welcome/): Happy New Year! To celebrate the new year, we have some announcements to make... We are very pleased to announce... --- # # Detailed Content ## Pages ### AI Optimization Quick Start - Published: 2025-05-07 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/advertising-services/ai-optimization-quick-start/ Cut through the noise. Get found by AI. Search is changing, and fast. If your website isn’t optimized for today’s answer engines, you’re already falling behind. Our AI Optimization Quick Start package is the new baseline for visibility in the age of AI. It’s a simple, effective way to help search bots and AI tools understand your website and recommend your business as the answer. What’s Included A Custom-Built LLMs. txt FileWe’ll generate an llms. txt file that meets current industry standards and tells large language models (LLMs) exactly which pages on your site are optimized and worth indexing. It’s the AI-era equivalent of a sitemap and it's essential for helping modern crawlers navigate your content. Answer-Engine Optimized FAQ PageOur team creates a targeted FAQ page designed specifically for answer engines like ChatGPT, Gemini, Grok, and others. The content is tailored to match real user questions, so your business is more likely to be surfaced as the answer. Sign Up Now! A Solid First Step This is our entry-level package for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). It’s not a full deep-dive—it’s a smart, affordable starting point that every website should have in place. Think of it as your business's ticket to AI visibility. Without it, you're invisible in the tools your customers are using more and more each day. For clients who want to go deeper, we also offer comprehensive AEO and GEO services that include full content rewrites, structured data optimization, multi-page strategy, and advanced monitoring. But... --- ### OSU - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/ online sign ups --- ### Online Sign Up - AI Optimization Quick Start - Part 2 - Published: 2025-05-06 - Modified: 2025-05-16 - URL: https://www.prospectgenius.com/osu/online-sign-up-ai-optimization-quick-start-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - AI Optimization Quick Start - Published: 2025-05-06 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-ai-optimization-quick-start/ AI Optimization Quick Start provides: An LLMs. txt file, built to industry standards An answer-engine optimized FAQ page It's the perfect solution for: Helping A. I. crawlers find and understand your website's content Encouraging A. I. s to give your business info as the answer to questions their users ask All this starting at just $299! Sign up online to get $50 off your order by using code "AIQS50OFF"   Sign up for AI Optimization Quick Start today! --- ### Google Review Rescue - Published: 2025-04-25 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/custom-solutions/google-review-rescue/ Lost Your Google Reviews? We're really good at getting them back!  Rescue My Reviews! Missing Google reviews? You’ve just checked your Google Business Profile (GBP) and noticed something alarming: your hard-earned customer reviews have vanished. Don’t panic! Our Google Review Rescue service is here to help you. In nearly every case, we're able to get those hard-earned reviews back for you.   Most importantly, do not delete your Google Business Profile. If you do, your reviews are gone forever. So, resist the urge to click that delete button and call us instead. Even if you’ve already used up your two attempts to recover your reviews, we can often still get them back. We’ve been navigating Google’s system for over a decade and have proven strategies to maximize your chances of success. Rescue My Reviews! What We Do to Recover Your Reviews We’ve spent nearly 20 years mastering Google’s review policies and reinstatement processes. Our Google Review Rescue service is a targeted solution to get your lost reviews back online. Here’s how we do it: Diagnose the Issue: We dig into your GBP to identify why your reviews were removed: system bug, a policy violation, or a misclassification. Strategic Appeals: We craft precise, policy-compliant appeals to Google using all the required ID numbers and techno-babble to argue for review reinstatement. Expert Navigation: We know the right forms and channels to use at each stage. This includes knowing how to access a rare third appeal if your first two attempts fail. Protect Your Profile: We ensure your... --- ### a - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/ --- ### g - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/g/ --- ### GEO - Generative Engine Optimization - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/geo-generative-engine-optimization/ Thrive in the Era of AI-Generated Search Generative Engine Optimization (GEO) is the key to staying visible as AI-powered generative search engines, like Google’s Search Generative Experience and Perplexity, redefine how people find information. These platforms deliver instant, synthesized answers rather than traditional search results, and their popularity is soaring. At Prospect Genius, our GEO services help to future-proof your website, ensuring your business shines in this new AI-driven landscape while traditional SEO loses dominance. Now is the time to optimize for generative search. Why GEO Matters Generative AI engines don’t just list links, they create tailored responses from vast data sets. To stay relevant, your website must be optimized for these systems: Generative Search Is Growing: Users increasingly rely on AI tools for quick, conversational answers, bypassing traditional search engines. Content Must Stand Out: Generative engines prioritize clear, authoritative content that directly addresses user queries. SEO Needs a Boost: As AI reshapes search, GEO enhances SEO by aligning with how generative models process and present information. Acting now ensures your business captures attention in this fast-evolving space. Our GEO Services We optimize your website to rank high in AI-generated responses, driving visibility and engagement. Our approach includes: Conversational Content: We craft clear, engaging content that answers user questions in natural language, perfect for AI synthesis. Structured Data Optimization: Schema markup helps generative engines understand and prioritize your content. Authority Enhancement: High-quality, credible content builds trust with AI models and users alike. Performance Tracking: We monitor your GEO results and... --- ### AEO - Answer Engine Optimization - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/aeo-answer-engine-optimization/ Prepare Your Business for AI-Driven Search Answer Engine Optimization (AEO) is revolutionizing digital marketing as more people turn to AI tools like ChatGPT and voice assistants like Alexa for instant answers. Traditional search engines like Google are losing ground to these answer engines, and now is the time to act. At Prospect Genius, our AEO services future-proof your website, ensuring you stay visible as traditional SEO becomes less dominant. Let us position your business to thrive in the AI-driven future. Why AEO Is Essential AI is changing how people find information, with users expecting quick, accurate answers from chatbots and voice searches. This trend is growing fast, and AEO is your key to staying competitive: AI-Powered Search Is Here: Platforms like Google’s AI Overview and ChatGPT prioritize direct answers, not links. Without AEO, your business could vanish from results. Voice Search Is Surging: Millions use smart speakers for “near me” and “how-to” queries. AEO ensures your content answers these questions. SEO Alone Isn’t Enough: As AI reshapes search, AEO complements SEO to keep your website relevant. Don’t wait—the shift to AEO is happening now. Early adopters will gain the edge. Our AEO Services We optimize your website to deliver answers AI engines and users love, boosting visibility and engagement. Here’s how: Intent-Driven Content: We create conversational content that matches how users ask questions, targeting long-tail keywords and natural language. Structured Data: Using schema markup, we make your site AI-friendly, increasing chances of appearing in answer boxes and snippets. Voice Search... --- ### services offered and methods and techniques - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/services-offered-and-methods-and-techniques/ My Google Map Listing Went Down. How Do I Get It Back? Map listings are notorious for being suspended, seemingly at random. We have helped MANY clients to get their map listings reinstated. Believe it or not, it's something we enjoy doing! There are many reasons why your map listing might have gone down but typically it's related to a recent change that puts your map listing out of compliance with Google's cryptic rules. We'd be happy to have a conversation with you about how we can help you get your listing back up. We're a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273 Is your domain being held hostage? We can help you get it back! Many people have come to us in a panic, asking for help getting their domain away from a former marketing company who is now holding it hostage. Sometimes, they simply let it expire and can no longer access it. In either case, we can often help resolve the issue for you. Some circumstances are a bit harder than others, and some will take longer than others, but we have a high rate of success getting them back. We'd be happy to have a conversation with you about what might best fit your circumstances and budget. We're a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273 How can I stop all these spam calls? Spam calls are an absolute nightmare these days! ... --- ### pricing and costs - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/pricing-and-costs/ How much does it cost? We have a range of options to fit any budget. Depending on what your specific needs are, we can accommodate you. Since we're not a one-size-fits-all organization, we'll need to determine what you have going on already so we can assess what's working, what's not working, and where you'd like to be. We have clients paying as little as $50/month and as much as $10,000/month but many of our clients find suitable options in the $400/mo - $1000/mo range. We'd be happy to have a conversation with you about what might best fit your circumstances and budget. We're a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273 Is Prospect Genius cheaper than other companies? Many times, the answer is yes. But not always. We focus first and foremost on what solutions you need to accomplish your goals. That means we need to figure out what you already have going on and what gaps you have in your marketing strategy. From there, we can craft a solution to fit your needs and budget. We'd be happy to have a conversation with you about what might best fit your circumstances and budget. We're a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273 How much is a Google Map? Optimizing your Google Map listing (aka GMB, Google My Business, GBP, Google Business Profile) is tricky and can trigger manual reviews and suspensions if not done correctly... . --- ### general info about prospect genius - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/general-info-about-prospect-genius/ How can I get Google to contact me? The short answer is that you can't. Generally you'll need to rely on the support forum. They do offer certain levels of phone support but it's typically only for their PPC clients and even then, you typically have to wait for them to reach out to you before a phone number will be made available to you. Sometimes they'll offer a live chat option as well. Most commonly, they'll force you to rely on the forum and email exchanges with them. Since we are not Google, we cannot offer much support in this area beyond encouraging you to start with the support forum. Why isn't anyone jumping in to help? I want to talk to a human. I'm sorry that it's taking so long to find a human team member to help. If it's during our business hours of 9am - 6pm ET then our staff is currently helping other clients. If it's outside those times, your best option is to use our contact form to send us a message so we can get back to you as soon as we're back in the office. Where are the humans? You said you'd get a human to talk to me. I'm sorry that it's taking so long to find a human team member to help. If it's during our business hours of 9am - 6pm ET then our staff is currently helping other clients. If it's outside those times, your best option is... --- ### guarantees and promises and evidence of success - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/guarantees-and-promises-and-evidence-of-success/ You say that I'll get good performance, but how can I be sure that I'll get what you promise? Choosing a new marketing company can be stressful due to unrealistic promises in our industry. We avoid making guarantees like "top Google rankings" because we can't control Google. Instead, we rely on our expertise and past successes. Check our reviews online and at the BBB to see our commitment to delivering what we promise. Our contracts are straightforward, with clear deliverables and pricing in plain English. Contact us at 800-689-1273 or book an appointment to speak with our knowledgeable representatives. How do I know I will actually get the service I was told I would receive? In our industry, empty promises and deception are common concerns. We prioritize aligned goals in our client relationships, meaning our success is tied to yours. Our terms of service include provisions that may not benefit us but safeguard you, such as transferring your domain and phone number upon termination. Unethical practices often involve phone numbers, URLs, and website files. Ensure you own these assets or have a clear contract outlining their transfer upon service cancellation. We're available for a low-pressure chat at 800-689-1273 from 8am to 6pm ET. Can you provide examples of successful campaigns you've run? Sure! We have a list of case-studies in footer of the website. You can start with those to see what we've done in those instances, but we're also happy to provide others if you wish. If you'd like some... --- ### online digital marketing industry info - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/online-digital-marketing-industry-info/ Do you need online marketing? We offer a wide range of options to help you with your online marketing. Unlike many other companies, we do NOT use a one-size-fits-all approach. Depending on what you already have in place, we'll work with you to fill in the gaps and get your online presence working to support your business. We have solutions for: Building Websites PPC Ads ( Google or Facebook ) Social Media Marketing Backlinking We'd be happy to have a conversation with you about what might best fit your circumstances and budget. We're a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273 How can digital marketing benefit my small business? For thousands of years, the best type of business is referral business. Unfortunately, most businesses cannot survive on that alone. That's where digital marketing comes in. These days, you need a strong presence on social media, a well-optimized website, and a strategy to knit it all together. Fortunately, you're in the right place. We can help you figure out what's working well, what's not, and what gaps exist in your current efforts. What's the difference between Facebook ads and Google ads? The simplest way to think of it is "push" vs "pull. " When it comes to a product or service that people know exists, they'll search for it. That's where Google Ads are a good fit. If you have something that is brand new or generally unknown, you have to push that in front... --- ### contact info and scheduling appointments - Published: 2025-04-11 - Modified: 2025-04-14 - URL: https://www.prospectgenius.com/ai/a/contact-and-scheduling-appointments/ Can I Schedule an Assessment? Yes! We'd love to talk to you about what your needs are, what your current situation is, and what options exist to help get you where you need to be. You can even book your appointment online. Just go to our online booking page and choose the time that works best for you. If you're ready to chat with us now, we're a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273   --- ### AI - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/ai/ This directory is intended for LLMs rather than for direct use by humans. --- ### AI Sitemap (LLMs.txt) - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://www.prospectgenius.com/ai-sitemap/ What is LLMs. txt? LLMs. txt is a simple text-based sitemap for Large Language Models like ChatGPT, Perplexity, Claude, and others. It helps AI systems understand and index your public content more effectively. This is the beginning of a new kind of visibility on the web — one that works not just for search engines, but for AI-powered agents and assistants. You can view your AI sitemap at: https://www. prospectgenius. com/llms. txt Why it's important Helps your content get discovered by AI tools Works alongside traditional SEO plugins Updates automatically as your content grows --- ### Online Sign-Up - EmailMask Part 2 - Published: 2025-03-04 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-emailmask-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - EmailMask - Published: 2025-03-04 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-emailmask/ EmailMask provides: A professional-looking email address The ability to both send and receive on the email address of your choosing Up to 25 forwarding addresses Ability to keep using your existing email client Low-cost alternative to setting up a new mailbox with Google Workspaces, Office365, etc. E2E encryption It's the perfect solution for: Adding professionalism to your business Routing emails of different types to team members Automatically sending inbound emails to multiple recipients All this for just $6/mo after setup! Bring your email game to the next level! Sign up for EmailMask today! --- ### EmailMask - Published: 2025-03-03 - Modified: 2025-03-04 - URL: https://www.prospectgenius.com/advertising-services/emailmask/ Professional Email Aliases, Made Simple At Prospect Genius, we understand that as a business owner, your email address is more than just a communication tool, it’s part of your brand. That’s why we created EmailMask, a service designed to help small business owners like you upgrade from a generic email (e. g. , bobsplumbing@gmail. com) to a professional, branded alias (e. g. , estimates@bobsplumbing. com) without the hassle of changing how you manage your inbox. How EmailMask Works With EmailMask, we bridge the gap between your existing email account and the professional image you want to project. Here’s how we make it happen: Domain Access & DNS Setup: As long as we have access to your domain (e. g. , bobsplumbing. com), we handle all the necessary DNS changes to enable your new email alias. No technical expertise required on your part, we take care of it. Custom Alias Creation: Choose the alias that fits your business, like estimates@bobsplumbing. com, info@bobsplumbing. com, or anything else you prefer. We’ll set it up to receive inbound messages and forward them seamlessly to your existing email account (e. g. , bobsplumbing@gmail. com). Outbound Configuration: We’ll guide you through configuring your email client to send messages from your new alias. To your customers, it looks like a fully functional mailbox, while you continue using your familiar inbox behind the scenes. Sign Up Now! Bonus! You'll also receive up to 25 forwarding-only email addresses, such as invoices@, billing@, sales@, or service@. These allow you to direct emails to yourself or specific team members as needed. This feature provides an... --- ### Home - English - Published: 2024-10-23 - Modified: 2024-10-23 - URL: https://www.prospectgenius.com/home-english/ --- ### Online Sign Up - Standard Onboarding - 4 - Published: 2024-10-16 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/onboarding4/ This is it... your last set of questions! --- ### Online Sign-Up - PhoneSwap - Part 2 - Published: 2024-10-11 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-phoneswap-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign-Up - PhoneSwap - Published: 2024-10-11 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-phoneswap/ PhoneSwap provides: A tool to track the calls produced by any marketing campaign you wish Simple solution for otherwise murky ROI calculations It's the perfect solution for: Tracking the actual ROI of your advertising dollars Figuring out which marketing campaigns produce real, human interactions All this for just $7/mo!   Sign up for PhoneSwap today! --- ### PhoneSwap - Published: 2024-10-11 - Modified: 2024-10-15 - URL: https://www.prospectgenius.com/advertising-services/phoneswap/ Which of your marketing campaigns are ACTUALLY causing customers to CALL YOU? Tired of not knowing the answer to this very important question? You're not alone, and PhoneSwap is the solution you've been waiting for! With PhoneSwap, you can dynamically change the phone number displayed on your website based on the traffic source. This means you can track calls generated by different marketing channels—whether it's Google Ads, social media, or an email campaign. No more wondering if your ad spend is paying off! Sign Up Now! How Does PhoneSwap Work? Let’s break it down. Imagine your business phone number is 800-123-4567, and that’s the number people see on your website. Now, let’s say you’re running a Google Ads campaign and want to see how many calls are coming specifically from those ads. Instead of your usual number, you can show a different phone number, such as 888-987-6543, only to those visitors who come through your Google Ads. It’s simple: just add a variable to the URL you’re using in your campaign, and PhoneSwap does the rest—like magic. When a potential customer visits your site through that campaign, they’ll see the campaign-specific number. You’ll then be able to track and analyze the performance with confidence, knowing exactly how many calls came from each of your marketing efforts. Why Choose PhoneSwap? Here’s why PhoneSwap is a game-changer for your business: Accurate Call Tracking: Easily monitor which campaigns are working and which aren’t by swapping phone numbers based on where your traffic comes... --- ### Online Sign Up - Standard Onboarding - 3 - Published: 2024-09-19 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/onboarding3/ You're almost there! Please fill out these questions too. --- ### Online Sign Up - Standard Onboarding - 2 - Published: 2024-09-19 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/onboarding2/ Thanks for all the information you've already input. Here are a few more questions we have for you. --- ### Online Sign Up - Standard Onboarding - 1 - Published: 2024-09-19 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/onboarding1/ In order to onboard you more efficiently, please take a few minutes to let us know about your business.   --- ### Newsletter Topic Suggestions - Published: 2024-09-18 - Modified: 2024-09-18 - URL: https://www.prospectgenius.com/newsletter-topic-suggestions/ The entire point of our newsletter is to give you, our readers, the best-possible information so you can make better marketing decisions. If you have some suggestions about topics that would help you the most, please let us know so we can make our newsletters as relevant and helpful to you as possible.     --- ### GBP Rescue or Optimization tool - Published: 2024-06-10 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/gbp-rescue-or-optimization-tool/ Has your Google Business Profile been suspended? Let's get it back. Depending on your circumstances, we may be able to file an appeal with Google to get your profile reinstated. Otherwise, you may need our Google Business Profile Optimization service. Use our helpful tool to figure out what course of action is best for you. Start Table of Contents Step 1: Access the Google Business Profile Appeals tool. Step 2: Select the relevant business profile. Step 3: Determine if your profile is eligible for an appeal. Step 1: Access the Google Business Profile appeals tool. View your Google Business Profile Dashboard. In the dialogue box with information about your suspension, click the “Learn more” link. On the next page, scroll down until you see the big blue “Submit an appeal” button. Click it. Congratulations, you’ve made it to the Google Business Profile appeals tool! We will use this tool to check if your profile is eligible for an appeal. We strongly advise against attempting to submit an appeal at this stage. Google only gives suspended business profiles two appeal attempts. If your appeal is not approved, you will lose your Business Profile forever. We recommend consulting with a professional. Next Step 2: Select the relevant business profile. First, you will need to confirm that you are signed in to the Google account that manages your profile. Next, select the business profile you would like to appeal. Next Step 3: Determine if your profile is eligible for an appeal. Please select the... --- ### Online Sign Up - Google Business Profile Optimization - Part 3 - Published: 2024-06-07 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-optimization-part-3/ Almost there! Just the last few items and you're done! --- ### Online Sign Up - Google Business Profile Optimization - Part 2 - Published: 2024-06-07 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-optimization-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign Up - Google Business Profile Rescue - Part 3 - Published: 2024-06-07 - Modified: 2025-05-16 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-rescue-part-3/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - Google Business Profile Optimization - Published: 2024-06-07 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-optimization/ The process of creating and optimizing Google Business Profile (GBP, formerly known as Google My Business) is tricky, thanks to Google's strict and cryptic guidelines. If you violate those guidelines, you'll end up with a suspended GBP and that's a whole other mess to deal with. Your GBP is a critical ranking factor so it's very important to get this right! It's very easy to make a mistake that lands you in the sin bin so it's worth letting an expert handle this for you. Google Business Profile Optimization provides: Creating a brand new GBP, if one doesn't already exist Fully and correctly filling out a GBP, ensuring compliance with Google's guidelines Piece of mind knowing the right steps are being taken to avoid a suspension and/or the loss of your hard-earned reviews For just $199, you can rest assured that your GBP will be well-optimized and ready to send new customers your way!   Sign up for Google Business Profile Optimization today! --- ### Coupons - Published: 2024-05-06 - Modified: 2025-05-09 - URL: https://www.prospectgenius.com/coupons/ These are our active coupons. Take advantage of the big savings while you can!   --- ### ReviewStream - Published: 2024-02-15 - Modified: 2024-02-16 - URL: https://www.prospectgenius.com/advertising-services/reviewstream/ Effortless Review Generation In today's digital age, the question at the top of every small business owner's mind is, "How do I get more online reviews? " Reviews are not only essential for maintaining a strong online reputation; they also significantly impact your search engine rankings. Unfortunately, repeatedly asking your customers for reviews can be tiresome and easily forgotten. That's where ReviewStream comes in. ReviewStream automates the process of gathering feedback and reviews from your customers. Every month, we'll email your customer list with a request for feedback, providing them with a direct link to where you want their reviews to be posted. Looking to increase your Google reviews? Great, we'll send all the positive responses there. Is your Yelp page in need of some fresh reviews? No problem, we can send them there as well! Concerned about negative reviews? We'll guide those customers to a feedback form, allowing you to address their concerns, smooth things over, and refine your processes for the better. Sign Up Now! How It Works Automated Review Requests: We simplify the process of getting more Google reviews by managing the task of sending professional-looking review requests to your customers every month. Customizable Messaging: We can adjust the messaging to resonate with your brand's voice and objectives, ensuring it aligns with our strategies for increasing your Google reviews. Filtering of Negative Responses: We'll send the negative responses directly to you so you can address them quickly. Positive replies will land immediately on your chosen platform. Why Choose... --- ### [Case Study] High End Appliance Care - Published: 2024-02-15 - Modified: 2024-02-16 - URL: https://www.prospectgenius.com/demo/high-end-appliance-care/ Case Study Recovering from a Negative Review Attack This study illustrates how we helped an appliance repair company recover from an attack on their business's reputation by removing fradulent reviews from their Google Business Profile. Overview A bad actor posted a slew of negative reviews to High End Appliance Care's Google Business Profile High End Appliance Care's review score dropped significantly, below a 4/5 Prospect Genius stepped in and fought the fraudulent reviews All fraudulent reviews were removed, and High End Appliance Care's reputation made a full recovery Navigating the Storm of False Negative Reviews In the competitive landscape of appliance repair, maintaining a stellar online reputation is crucial for attracting and retaining customers. High End Appliance Care, a reputable appliance repair service, faced an unprecedented challenge when a competitor deployed an army of bot accounts to tarnish their reputation on Google. Beginning on one June 15th, High End Appliance Care was bombarded with at least one falsified one-star review daily. This relentless attack lasted for nearly two weeks, severely impacting their overall score and public perception. Prospect Genius's Intervention with Google Review Star Saver The situation looked grim as the company’s Google star rating plummeted below 4/5, casting a shadow over its credibility. The flood of negative reviews, all highlighting poor experiences, painted a misleading picture of the quality and reliability of High End Appliance Care’s services. It was at this critical juncture that Prospect Genius stepped in with our innovative Google Review Star Saver service. We at Prospect... --- ### EmailStream - Published: 2024-02-15 - Modified: 2024-02-16 - URL: https://www.prospectgenius.com/advertising-services/emailstream/ Your Turn-Key Email Newsletter Solution EmailStream is your go-to solution for hassle-free monthly email newsletter campaigns. We take the burden off your shoulders by handling every aspect of your email newsletters, from content creation to campaign deployment. Our goal is to keep your audience engaged and informed while you focus on what you do best – running your business. How It Works Content Creation: Our team of experienced writers will craft compelling and relevant content for your email newsletter. Whether you want to highlight your latest products, share industry insights, or promote upcoming events, we've got you covered. Don't have any specific topics in mind? No problem! We'll brainstorm ideas and suggest topics that resonate with your audience. Campaign Assembly: Once the content is ready, we'll put together your email newsletter campaign, ensuring it's optimized for maximum engagement. We will ensure that your email newsletters are highly-deliverable so they make it to your customers' inboxes, not their spam folders. Deployment: Sit back and relax as we handle the deployment of your email campaign. We'll schedule the send-out at the most optimal time to reach your audience effectively. Sign Up Now! Why Choose EmailStream? Hands-Off Approach: With EmailStream, managing your monthly newsletters couldn't be easier. We take care of everything, allowing you to focus on other aspects of your business. Customizable Content: While we're happy to come up with content ideas for you, we also welcome your input. Feel free to tell us what topics you'd like us to cover, and... --- ### Online Sign-Up - ReviewStream - Published: 2024-02-14 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-reviewstream/ ENG | ESP Asking for reviews is time-consuming and easy to forget. That's why you need ReviewStream. It works in the background, every month, to help get your customers to review you. ReviewStream provides: Professionally crafted review request emails. Improves your search rankings by increasing your Google reviews. Positive reviews go directly to your Google Business profile Negative reviews are screened so you can respond to them discretely. Saves you time and hassle by being a truly hands-off solution. All this, for just $99/mo plus setup! Reviews help drive rankings so you cannot afford to ignore this important aspect of your business. Pedir reseñas consume tiempo y es fácil olvidarlo. Por eso necesitas ReviewStream. Funciona en segundo plano, mes tras mes, para ayudar a que tus clientes te dejen reseñas. ReviewStream ofrece: Correos de solicitud de reseñas profesionalmente redactados. Mejora tu posición en las búsquedas al incrementar tus reseñas en Google. Las reseñas positivas se publican directamente en tu perfil de Google Business. Las reseñas negativas son filtradas para que puedas responder de manera discreta. Te ahorra tiempo y molestias al ser una solución completamente automática. Todo esto, ¡por solo $99/mes más configuración! Las reseñas impulsan tu posicionamiento, así que no puedes darte el lujo de ignorar este aspecto tan importante de tu negocio.   Sign up for ReviewStream today! --- ### Online Sign Up - EmailStream- Part 2 - Published: 2024-02-14 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-emailstream-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - EmailStream - Published: 2024-02-14 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-emailstream/ Some people say email is dead, but you know it's not. When done well, it can be a helpful, low-cost sales channel and a boost to your revenue! EmailStream provides: Professionally crafted content to engage your audience. Maintains your presence in the minds of your customers. Saves you time by handling monthly newsletters effortlessly. Dependable touchpoints for your customer base. Creates an extra sales pipeline to drive your revenue higher. All this, for just $299/mo plus setup! Email still works! Let's start mining your customer list for easy revenue!   Sign up for EmailStream today! --- ### Feedback Collection Form - Published: 2024-02-13 - Modified: 2024-06-21 - URL: https://www.prospectgenius.com/feedback-collection-form/ When we say that we value your feedback, we're not just saying it. Your feedback goes directly to our CEO's inbox, not some AI robot.  Your opinion matters to all of us, at every level of the organization. Without it, we cannot learn and improve. Please tell us your thoughts!   --- ### Online Sign Up - MapTrax - Part 2 - Published: 2024-02-12 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-maptrax-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - MapTrax - Published: 2024-02-12 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-maptrax/ MapTrax provides: Daily tracking of your Google Business Profile ( aka "map listing" ) A team of pros to recover your listing if it's suspended All for just $9/mo! Online sign-ups get 50% off for the first year! Don't leave your GBP unmonitored and unprotected. Keep it safe and secure with MapTrax! Sign up for MapTrax today! --- ### Google Review StarSaver - Published: 2024-02-09 - Modified: 2024-02-22 - URL: https://www.prospectgenius.com/advertising-services/google-review-star-saver/ Remove Fake Google Reviews With Google Review StarSaver™ Ever noticed those suspicious one-star reviews popping up on your Google Business profile? Maybe they're from competitors trying to tarnish your reputation or disgruntled individuals you've never even served. Regardless of the source, these fake reviews can seriously damage your business's credibility and star rating. And let's face it – Google's efforts to tackle this issue might leave you feeling a bit underwhelmed. While they've taken steps to combat fake reviews, their efforts often fall short, leaving you to deal with the fallout. Sign Up Now! Solution: Google Review StarSaver! Enter Google Review StarSaver– your ultimate solution to combating fake reviews and reclaiming your online reputation! We're here to be the filter that Google refuses to be, sorting through those phony reviews and working directly with Google to get them pulled down for good. Our dedicated team of experts knows all the ins and outs of removing Google reviews and all the Google review policies, and we're not afraid to dive into the trenches to fight for your business's reputation. From identifying and removing fake Google reviews to crafting compelling arguments for their removal, we've got you covered every step of the way. With Google Review StarSaver on your side, you can rest easy knowing that your online reputation is in good hands. Say goodbye to those fake Google reviews dragging you down and hello to a brighter, more trustworthy online presence. It's time to take control of your reputation – let's... --- ### Online Sign-Up - Google Review Star Saver - Part 2 - Published: 2024-02-09 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-review-star-saver-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - Google Review StarSaver - Published: 2024-02-09 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-review-star-saver/ Fake reviews are a massive problem for business owners. Whether they're from competitors, people mistakenly leaving them on the wrong profile, or disgruntled former employees, we can help! Google Review StarSaver provides: Removal of fake reviews Expertly-crafted responses to negative reviews It's the perfect solution for: Increasing your star rating Managing your online reputation All this for just $99/removal or $99/two replies!   Get your Google reputation back where it should be!   Sign up for Google Review StarSaver today! --- ### Online Sign-Up - Spaminator - Part 2 - Published: 2024-02-05 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-spaminator-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - Spaminator - Published: 2024-02-05 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-spaminator/ Spaminator with CleanSlate provides: Best-in-class spam protection Ability to route your calls wherever you wish, whenever you need Call reporting and metrics Two hours of citation clean-up to make sure it's your only phone number on the internet Month-to-month, commitment-free billing It's the perfect solution for: Drastically reducing your phone spam issues Improving your SEO by improving your NAP match Keeping your cell phone number private Seamless collaboration with team members All this for just $24/mo and one-time CleanSlate fee of $198! Don't suffer through another spam call. Sign up for CallTrax today! --- ### Online Sign-Up - Remarketing - Part 2 - Published: 2024-02-02 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-remarketing-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - Remarketing - Part 1 - Published: 2024-02-02 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-remarketing-part-1/ Remarketing ads can be a powerful way to bring back the customers who have left your site without buying. With Remarketing ads from Prospect Genius you'll get: Transparent billing This is hugely important. If you're not being billed separately by your marketing company and Google (the way Prospect Genius does), you have NO IDEA how much the marketing company is actually shoving in their pocket instead of buying you the traffic you paid for. Be wary of anyone using this payment scheme... they have a built-in incentive to keep more and more of your budget for themselves. Pro-level knowledge of how to set up and maintain remarketing ads, tags, audiences, etc. Continuous split-testing of ads On-going optimization efforts Plus, our management fees are fully transparent. We'll bill you $299 to set it all up, and then just $59/mo for each tag required (typically just 1). Then, whatever you pick for a monthly click spend is billed directly by Google so you know where your money is going.   Sign up for Remarketing ads from Prospect Genius today! --- ### Online Sign-Up – Directory Dominator - Part 2 - Published: 2024-01-29 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-directory-dominator-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign-Up – CallTrax Part 2 - Published: 2024-01-29 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-calltrax-part-2/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up – Directory Dominator - Part 3 - Published: 2024-01-26 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-directory-dominator-part-3/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up – Google Business Profile Rescue Part 2 - Published: 2024-01-26 - Modified: 2025-05-21 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-rescue-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign-Up - CleanSlate Part 3 - Published: 2024-01-26 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-cleanslate-part-3/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - CleanSlate Part 2 - Published: 2024-01-26 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-cleanslate-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign-Up - Google Ads Part 3 - Published: 2024-01-25 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-ads-part-3/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - Google Ads Part 2 - Published: 2024-01-25 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-ads-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign-Up - WebFax - Part 2 - Published: 2024-01-25 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-webfax-part-2/ Almost there! Just these last few items and you're done! --- ### Free Google Business Profile Website Alternative - Published: 2024-01-24 - Modified: 2024-02-29 - URL: https://www.prospectgenius.com/google-business-profile-website-replacement/ Free Google Business Profile Website Alternative Don't let your online presence fade away! Save your website before it's too late! Free Google Business Profile Websites Are Discontinuing: What This Means for You Google's announcement has left many small business owners in a tough spot, risking the loss of their online home. Your website, a vital tool for customer engagement and business growth, faces an uncertain future. But there's a silver lining, and that's where Prospect Genius steps in. Welcome to Prospect Genius! ​ In a digital world where your online presence is crucial, the upcoming discontinuation of free websites created via Google Business Profile in March 2024 can be alarming. Fear not! We specialize in safeguarding your digital identity and are here to help your business thrive online. Sign Up Online Seamlessly Transition to Your New Digital Home At Prospect Genius, we offer a lifeline: replacing your existing Google Business Profile website with a near-identical copy at an incredibly affordable rate. We ensure your transition is smooth, keeping your digital presence alive and kicking with no hassle. Honest, Trustworthy, and Tailored for Small Businesses Why choose us? Because we're committed to honesty, trustworthiness, and we understand the unique needs of small businesses. Our team is dedicated to providing a personalized experience, ensuring your new website not only matches but exceeds the functionality and design of your current one. Fast & Easy Online Signup - Get Started in Minutes! Getting started with us is as simple as it gets. Our online... --- ### Online Sign-Up - SocialBuzz Part 3 - Published: 2024-01-24 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-socialbuzz-part-3/ Almost there! Just the last few items and you're done! --- ### Online Sign-Up - SocialBuzz Part 2 - Published: 2024-01-24 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-socialbuzz-part-2/ Thanks for that info! There's a few more details we need to collect from you... --- ### Online Sign-Up - SocialBuzz - Published: 2024-01-19 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-socialbuzz/ Social media can drive traffic and engagement, but it requires constant work. If you're not posting at least weekly, your audience won't believe you're attentive enough to that channel to engage with you. This is where we can help. We can keep your activity level up with little involvement from you. SocialBuzz provides: Weekly posting on 1-3 social media sites of your choosing. Assistance with topic selection/generation. It's the perfect solution for: Keeping your social media accounts looking vibrant. Improving your Google rankings (if using GBP Posts) All this for just $59/mo!   Sign up for SocialBuzz today! --- ### Custom GPTs by Prospect Genius - Published: 2024-01-08 - Modified: 2024-01-08 - URL: https://www.prospectgenius.com/gpt/ These are the custom GPTs written by Prospect Genius' Prompt Engineers. Some are actually powerful, business-related GPTs. Others are just for fun. https://gptstore. ai/creators/user-nD0Ry1ZPV5UynOuculZplk61  SEO SEO Analyzer Pro This GPT will analyze any page you give it. Unlike most other GPTs, this has been trained to look at very specific elements and to return back usable information rather than generalities. Business Resume Builder Pro Need help getting started on your resume? This will walk you through the process of putting together a resume based on your prior jobs. Just tell it where you worked, the basics of your job function, and it will craft a compelling resume for you. Just for Fun Bro-alizer When you just want to say something in full "bro" but just don't have the words... Bonus: You can ask it to translate extreme "bro" into English and it will give you Shakespear's version of whatever you feed it. Misc Bible Verse Finder What does the Bible say about ______? Bible Verse Finder will pull out all the references to that topic and help you sort through it easily. A Priest, a Rabbi, and an Imam What if you could have a Priest, a Rabbi, and an Imam debate topics for you? Now you can! Catholic GPT Trained on the Catholic Bible and Catechism, this GPT can provide answers to all your questions about the Catholic Faith.       --- ### Spaminator - Published: 2023-12-18 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/advertising-services/spaminator/ Spaminator No, they won't be back. SpaminatorTM: Your Spam Call Solution The very last thing you need is the constant disruption of spam calls. They steal your time, create unnecessary headaches, and disrupt your workflow. Enter Spaminator, an integral component of the CallTrax suite, designed to be your ultimate defense against these nuisances. Sign Up Online Blocking the Spam Call Onslaught Spaminator is a powerful tool that acts as a protective shield for your phone. It employs cutting-edge technology to identify and filter out over 90% of spam calls before they reach your device. This means you can pick up your phone with confidence, knowing that the caller on the other end is a legitimate contact, not a pesky telemarketer or a bothersome robocall. By preventing spam calls from ever reaching you, Spaminator not only saves you time but also preserves your peace of mind. No more interrupted meetings, no more frustrating interruptions during crucial business discussions, and no more wasting time on unsolicited sales pitches. With Spaminator, you regain control of your schedule and create a distraction-free work environment. The Synergy with CleanSlate But Spaminator doesn’t stop at just blocking spam calls. It’s part of a dynamic duo that includes CleanSlate, a service aimed at ensuring your online business information is not only up to date but also consistent across the digital landscape. Why is this important? Because it directly influences your search engine rankings. CleanSlate scours the internet, visiting every directory listing featuring your business information. It’s on a mission... --- ### Online Sign-Up - WebFax - Published: 2023-12-01 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-webfax/ Most people don't realize just how important it is to clean up the trash left over from past marketing campaigns. That residue accumulates and interferes with all your future efforts, wasting your money! WebFax is the first step toward fixing the issues that are holding you back. WebFax provides: A detailed view of your digital footprint A guide to improving your search engine ranking All for just $99!   Sign up for WebFax today! --- ### Online Sign-Up - CleanSlate - Published: 2023-12-01 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-cleanslate/ Most people don't realize just how important it is to clean up the trash left over from past marketing campaigns. That residue accumulates and interferes with all your future efforts, wasting your money! CleanSlate provides: Deep, digital clean-up of conflicting information Professional attention to all your online citations It's the perfect solution for: Saving money on your Google Ads campaigns Improving your search engine rankings Giving prospects and customers reliable ways to reach you All this, starting at just $198! -- includes 2 hours of work (suitable for most situations), additional hours incur additional fees Get your online presence back into compliance with Google's standards and watch your PPC costs plummet while your rankings soar!   Sign up for CleanSlate today! --- ### Online Sign-Up - Google Business Profile Rescue - Published: 2023-11-14 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-business-profile-rescue/ The process of recovering a suspended Google Business Profile (GBP) or lost Google reviews can be very stressful, especially since you now only get two tries to fix the issue. Your GBP is a critical ranking factor, and your reviews are a critical sales tool, so when they're gone, you notice the loss of traffic right away. It's very easy to make a mistake or say the wrong thing to Google, resulting in delays and often in a complete failure to recover the profile or reviews. That's why it's not a good idea to muddle your way through this process on your own. Google Business Profile Rescue provides: An experienced professional working your case with Google An extremely high rate of success recovering business profiles and reviews Piece of mind knowing the right steps are being taken, on the correct timeline Often, we can even get you a third attempt at reinstatement Complete your sign-up online and get $100 off the regular price of $599. You can rest assured that your case will be handled promptly and professionally, giving you the best chance of recovering your profile AND your reviews.     Sign up for Google Business Profile Rescue today! --- ### Online Sign-Up - CallTrax - Published: 2023-11-10 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-calltrax/ CallTrax provides: A number local to anywhere you choose (US only) Best-in-class spam protection with Spaminator Ability to route your calls wherever you wish, whenever you need Built-in call recording Call reporting and metrics Month-to-month, commitment-free billing It's the perfect solution for: Tracking your marketing efforts Drastically reducing your phone spam issues Keeping your cell phone number private Seamless collaboration with team members All this for just $24/mo! Don't suffer through another spam call or spend another day wondering how your staff are answering customer calls. Sign up for CallTrax today! --- ### Online Sign-Up - Google Ads - Published: 2023-11-10 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-google-ads/ Google Ads, also known as PPC, is a great way to get to the top of Google's search results. With Google Ads from Prospect Genius you'll get: Transparent billing This is hugely important. If you're not being billed separately by your marketing company and Google (the way Prospect Genius does), you have NO IDEA how much the marketing company is actually shoving in their pocket instead of buying you the traffic you paid for. Be wary of anyone using this payment scheme... they have a built-in incentive to keep more and more of your budget for themselves. Fast results Lower costs than most can achieve on their own (because we're really good at optimizing your CPC) Flexible targeting, even outside your local area Ability to turn your ads on and off at-will Continuous split-testing of ads On-going keyword and ad optimization Plus, our management fees are simple. You pick the total monthly budget you want. 25% goes to us for our services, and 75% will be billed by Google directly so you'll be certain that you're getting what you paid for.   Sign up for Google Ads from Prospect Genius today! --- ### Online Sign-Up - Directory Dominator - Published: 2023-11-10 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/osu/online-sign-up-directory-dominator/ Gone are the days when you could make your own directory listings. Most directory sites now pull their data from the major aggregators so if you're not in their systems, you're not getting into those directories! Additionally, we no longer can set up listings and forget about them. It's now critically important that you monitor them to make sure they haven't been removed from the directory or changed to have false/inaccurate information in them. Directory Dominator provides: Access to all 4 of the major data aggregators Access to hundreds of specialty directories Ongoing monitoring of your listings' statuses Hands-on resolution of any issues that arise Better search engine ranking due to an increase in high-quality backlinks You get all this for just $89/mo after the $249 $49 setup fee!   Sign up for Directory Dominator today! --- ### CallTrax - Published: 2023-10-19 - Modified: 2023-11-10 - URL: https://www.prospectgenius.com/advertising-services/calltrax/ Many business owners kick things off using their personal cell number for everything. The downside? You end up being on call 24/7. No vacations, no breaks, and no "out of the office. " Your phone rings non-stop. You become the go-to person for everything, even when you're far away. There's a better way! CallTrax steps in and takes over your personal number, sitting between your cell and your customers. Now, you're in charge of where those calls (and texts) go. Need someone else to handle business calls while you keep your texts? No problem! Going out of town and want to forward calls to a family member? Easy! Or perhaps you'd like a professional answering service to handle all your incoming calls – we've got you covered! Recording We record your calls and track all the important details. This lets us show you some really useful insights. For example, if someone is answering calls for you, you can listen in to see how they're doing. If a customer claims they had a bad experience, you can check the call recording to find out what really happened. Sign Up Now! Reports Our reports also give you the scoop on when most of your calls come in. Let's say you notice a surge in calls on Monday and Tuesday mornings – that's important information! You can adjust your staffing or schedule to be ready for more business opportunities. Or maybe you want to route calls to the answering service during specific days or... --- ### Blog - Published: 2023-10-16 - Modified: 2023-10-16 - URL: https://www.prospectgenius.com/blog/ --- ### Book A Consultation - Published: 2023-10-11 - Modified: 2023-10-11 - URL: https://www.prospectgenius.com/book-a-consultation/ --- ### Google Business Profile Rescue - Published: 2022-01-14 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/custom-solutions/suspended-google-business-listing-rescue/ Suspended Google Business Profile? GBPs get suspended all the time. We get them back... all the time! Rescue My Profile! Google suspended my business account. Now what? You just logged in to your Google Business Profile, only to see a red alert that says your listing has been suspended. What? ! Why? Of course, Google won't give you a coherent explanation, only some vague line saying, “does not meet guidelines” or “is not eligible to display on Google. ” You likely made an honest mistake somewhere on your Google business profile, . Now you've got just two chances to appeal the decision, but since you don't even know which rule you violated, two chances doesn't seem like nearly enough. Sadly, this happens to countless well-meaning business owners every day. Most didn’t even know they were doing anything wrong. On top of that, they have no idea how to fix their mistake because Google will only give cryptic responses and zero straight answers. It’s a nightmare. We can get your listing back. We do it all the time and we rarely need a second try. Recovering suspended Google Business Profiles is something we do every day and we do it with a near 100% success rate! Rescue My Profile! When your Google Business Profile is suspended, it’s GBP Rescue... to the rescue. We WILL get your suspended Google Business Profile back. If your GBP (formerly Google My Business) has been slapped with a suspension, you’re not alone. Unfortunately, tons of small business owners are in the exact same boat. As you’ve... --- ### Are You a Good Match for Us? - Published: 2021-11-30 - Modified: 2021-12-10 - URL: https://www.prospectgenius.com/eligibility/ Answer a Few Questions and Find Out. You don't want to waste your time, and neither do we. Before we go any further, let's make sure you're a good fit for our services. This short quiz will take you less than a minute to fill out. Your answers will give us a sense of where you are and where you want to be. If you seem like a good fit for our program, we'll reach out with next steps. Take the Quiz Below! --- ### AppDingo for Trade Groups - Published: 2021-08-27 - Modified: 2021-08-27 - URL: https://www.prospectgenius.com/mis/appdingo-trade-groups/ « back to Marketing Insider Series Are you interested? Check out AppDingo's official website to get more information. AppDingo. io Video Transcript So, there's a million ways you can use AppDingo, which is actually the thing I like best about the app. One particularly ideal use case is for trade groups and membership associations. So, for example, you can use the broadcast messages feature to broadcast out timely messages to your members— things like event reminders. You know, maybe there's an event coming up later today, or next week and you want to make sure people get registered. You can broadcast that out directly with a link and it'll pop up on their phone and they go right into it and sign up. It's very easy. You can send out alerts about important dates, membership renewal reminders— you name it, anything you can think of. Another option is keeping a list of upcoming events. So, when you put content into the app, you can tag it as an event. It'll get pulled out into its own tab, and now you have a list of all your upcoming events in order. So, it’s very handy for members who maybe don't know every single event that's coming up. It's a good way for you to try to drive additional participation in those events, because things don't get missed. It's just a one-stop shop, easy source that's available 24/7. You can also put a lot of information that's, like, sort... --- ### Team Texting with AppDingo - Published: 2021-08-27 - Modified: 2021-08-27 - URL: https://www.prospectgenius.com/mis/team-text/ « back to Marketing Insider Series Are you interested? Check out AppDingo's official website to get more information. AppDingo. io Video Transcript Today, we're continuing the AppDingo theme and specifically diving into the team texting feature. This is a feature of AppDingo that can really significantly improve your customer response times and give your whole team a better visibility into customer messages. We all know that nobody likes to talk on the phone anymore, right? That means that we're texting more, and because of that, that means that you're probably having to give out your cell phone number to customers in order to enable that to happen. So, there's a few problems with that, but the one in particular is that only you can then deal with those messages because they're locked up on your phone. So, what happens if, for example, you're in front of a customer or you're tied up on the job site doing some sort of work? Or, what if you finally managed to get away on vacation and now customer messages are coming in that only you can handle? So, you can see that's a bit of a challenge. It also could manifest in another way— like, what if it's not your phone? What if it’s your technician’s? Maybe you're sending texts out to people's houses to do repair work (just as an example), and maybe that tech has given his phone number out to the customer so that, you know, the... --- ### AppDingo: Can You Build Me An App? - Published: 2021-08-26 - Modified: 2021-09-01 - URL: https://www.prospectgenius.com/mis/build-an-app/ « back to Marketing Insider Series Are you interested? Check out AppDingo's official website to get more information. AppDingo. io Video Transcript Hello! So, one question we get pretty often is, “Can you build me an app? ” I think that's because most business owners know that apps are sort of the forward-looking, cool technology of the day— sort of where the future is, and they can even give them a competitive advantage, if they do it right. The challenge is that most people get pretty massive sticker shock when they find out how much it actually costs to build an app. I think that because most people find that apps are cheap to use, they believe they're probably also cheap to build. Unfortunately, though, they're really custom software and custom software is not cheap. So, you know, if you want to just a simple app that does some messaging capabilities, you're probably looking in the neighborhood of $30,000 just to get started. If you wanted something more complex like Uber's app or Peloton, you're probably talking $250,000— maybe more— so you can see how there'd be massive sticker shock there. That's also just to get started. That's just a build the app. There's ongoing costs associated with maintenance because every time Android or iOS makes an update, you're going to have to update your app. Every time new phones come out, there's going to be compatibility issues, and you're going to have to do updates for that... ... --- ### Intro to AppDingo - Published: 2021-08-26 - Modified: 2021-08-27 - URL: https://www.prospectgenius.com/mis/intro-to-appdingo/ « back to Marketing Insider Series Are you interested? Check out AppDingo's official website to get more information. AppDingo. io Video Transcript Hello. Today, I want to kick off a series of videos on AppDingo, our communications app. When you think about, you know, wanting to send messages out to your customers, you've got a few options. Probably, the first thing that comes to mind is email newsletters. They’re very easy to send out, everyone gets whatever message you have— it seems like a great solution. Unfortunately, there's really no sense of urgency on checking those messages. Some people might check them once a week, some people once a day, sometimes once a month, so it's hard to say when they're actually going to receive that message— if they even do. You might get trapped in the promotions tab on Gmail, you may not make it through spam filters. There's a lot of noise, just a lot of noise in that channel, and not everyone's reading all those messages. So, then you might be thinking, well, we’ll use Facebook or social media, which could be a great solution. You just have to realize that Facebook, especially in the last several years has really reduced the amount of organic reach you're going to get, so the number of people you're actually going to reach is very small, unless you're paying the sponsor that particular post (so, that can add cost). It also requires people to be logged into... --- ### The Problem With Having Two Websites For Your Business - Published: 2021-08-05 - Modified: 2021-08-05 - URL: https://www.prospectgenius.com/mis/two-sites/ « back to Marketing Insider Series Video Transcript Today, I want to talk a little bit about the idea of having multiple websites for the same business. Now, there was a time when this was a strategy that could work for you. That time is now well in the past. So doing it today comes with some significant risks. Now, I say that because in almost every case, this is something that Google has explicitly said not to do. It's easy for you to fact check me if you wish. Do some searching, see what you find. In general, though, unless you fall into a very small percentage of cases where maybe this advice isn't accurate and in fact, you might want to have multiple sites, 99% of the time you do not. First, for the aforementioned reason, but also I'll give you an example in the form of sort of a story. So, imagine that Google is the judge— because let's be real, they are. I mean, they're the ones who get to decide if you show up in the search results or not. So, if you go in front of that judge, because you've been accused of something and you bring one lawyer with you (your website) and that lawyer has one story about what you did or didn't do and it's well-crafted and well put together. You're probably going to be just fine. But, if instead, you bring two or even three lawyers... --- ### The Importance of Starting From a CleanSlate - Published: 2021-08-05 - Modified: 2021-08-05 - URL: https://www.prospectgenius.com/mis/cleanslate/ « back to Marketing Insider Series Video Transcript As you may already be aware, at Prospect Genius, we follow a three-step process when it comes to putting together pretty much any online marketing campaign and that's “Clean, Plan, Grow. ” The first part of that, “Clean,” is what I'd like to focus on today. So, if you've been in business for a while, you've probably done business with say three or four, or maybe even more marketing companies over the years. And the chances are, as you hop from one to the next, you probably haven't taken the time to go back and clean up whatever was left over from the previous provider. That's normal. We see that all the time, and unfortunately, those subsequent providers probably haven't told you that this is an important step. So, my hope is today that’s your one take away— to understand that that really truly is your first step in every campaign. So, what happens is when you hop from one to the next, you leave remnants of that previous campaign out there, and that's going to muddy the waters meaning that every subsequent time you start out with a new campaign, you're sort of fighting uphill and having to fight against all that mess that's still left over. So, really, your ideal situation is to have a single version right down to the letter of your name, your address, your phone number, your URL, all your business information. The... --- ### PPC vs. SEO: What's Best For Your Business? - Published: 2021-08-05 - Modified: 2021-08-05 - URL: https://www.prospectgenius.com/mis/ppc-vs-seo/ « back to Marketing Insider Series Video Transcript Today, I'd like to talk a little bit about pay-per-click and SEO and how to know which one is right for your particular marketing goals. So, for the purposes of this video, we're going to use pay-per-click or PPC to mean any sort of paid traffic where you're specifically buying traffic for your marketing campaign, and SEO is going to be more of about when you're trying to get it organically out of the search engines and things you can do for that. So, the paid space, the PPC space, sort of breaks down into two major players. You've got Google ads and Facebook ads. When it comes to Google ads, the thing to keep in mind is that they're very quick. You can set them up and get started getting traffic pretty much right away— certainly within the first month, you'll start to see some results. You can target any area you want, so it doesn't matter if you are physically located there or not. You can buy traffic anywhere you wish. It is a bit expensive, especially if you're not watching your costs and optimizing for price, and it's specifically appropriate for things that are known, for example, a plumber or plumbing service, or, you know, water heater replacement, things that people know about. Everyone knows about water heaters. Everyone knows about plumbers. If you have some new fancy product, or some brand new business that... --- ### All About Content - Published: 2021-08-05 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/mis/content/ « back to Marketing Insider Series Video Transcript Hello. Today, I want to talk to you briefly about a massively important topic that the vast majority of business owners get completely wrong— and that's content. A lack of content is an issue in probably 95% of the sites that we look at, and I think it stems from a failure to understand that there's really two masters you have to serve when it comes to putting content in your site. On the one hand, you've got the machine Google where that machine wants lots of text, lots of keywords, and that's how they're going to decide what your page is about and how to rank it. On the other hand, you've got the human who wants to see some pictures and maybe a little text, but that's really about it. So, you can see these are really diametrically opposed goals, but you cannot ignore either one of those masters because on the one hand, if you optimize only for the machine, you're going to have a huge page of text with lots of keywords. And that's great for the machine, but no human’s going to read that, which means no customers. On the other hand, if you've got a wonderful page full of beautiful images and very compelling texts that a human loves, but the machine doesn't have enough to go by, they're not going to rank it well, in which case no humans are going... --- ### How To Tell If You Own Your Website - Published: 2021-08-05 - Modified: 2021-08-05 - URL: https://www.prospectgenius.com/mis/do-you-own/ « back to Marketing Insider Series Video Transcript Hi, everyone. Today, I want to give you a quick tip on how to handle what can be a little bit of a tricky situation. When we start working with a new client on their marketing strategy, one of the very first questions we ask is, "Do you own your site and your domain? ” Most of the time, the answer we get back is something along the lines of, “I think so. ” Now, it's very important to know the answer to this question so you can make good long-term decisions, because if you don't actually own the site or the domain, you need to be careful about how much money you're investing into that site. Because at some point, you're not going to own it anymore. Just like if you were living in an apartment, you need to be careful about how much money you spend on redoing floors and countertops— all things that you're not going to be able to take with you. So, this makes the question of "How do I find out for sure if I own the site or not? ” Well, we've heard countless stories of clients calling up their marketing providers or their website designers to find the answer to this and getting vague or misleading answers. So, the easy way (and the way we recommend to everybody) to do this is to simply ask for a copy of your site's files. You... --- ### What’s The Difference Between Renting and Owning Your Website? - Published: 2021-08-04 - Modified: 2021-08-09 - URL: https://www.prospectgenius.com/mis/rent-vs-own/ « back to Marketing Insider Series Video Transcript Hi everyone, since this issue came up again today, I wanted to do a quick two-minute talk about it, just to try to clear up some confusion that people tend to have. So, this issue is between renting and owning your website or your domain (or both). In today's instance, there was a gentleman who called in and he was looking for us to do some SEO work— specifically some backlinks in some directories for him— which is no problem. We do that all day, every day. Very easy. But, in this particular case, he let us know that he was working with Yodle (now, it's part of Web. com) to host this website, so we knew immediately that he does not own the domain and he does not own the website. And so, that's gonna create problems into the future. As of today, no big deal. We can easily put these links out there and try to help him out, but he's gotta understand that that's gonna have consequences-- whether it's a year from now, two years from now, or longer in the future-- whenever he decides that it's time to make a change, he's gonna have to deal with the consequences of today's decision. So, there's a couple of scenarios that could play out if we promote the site that he's gotten out-- the phone number, the URL, everything— no problem. He'll probably see some uptick in... --- ### Intro to Prospect Genius - Published: 2021-07-29 - Modified: 2021-08-05 - URL: https://www.prospectgenius.com/mis/intro-to-pg/ « back to Marketing Insider Series Video Transcript Welcome to today's two-minute talk. Today, I'd like to give you just a little bit of an idea of who we are and what we're all about. Our philosophy, in general, is to spend your money the way we would spend our money— and the way we see it, our job is to help you fill in the gaps in whatever marketing strategy you have in place right now.   How many times have you had someone tell you that their magic beans can solve everything for you, if only you just scrap what you're doing and start completely over? We hear that a lot and we disagree with it completely. There are cases where that's appropriate, but most often you've got something in place and it's working to some level. So, we would much rather find the weak points and help you figure out how to plug those weak spots in a way that will help everything to work better together. And so, with that philosophy, we really try to guide you in the way that would be exactly how we'd spend our own money.   So, most of the time, unfortunately, the truth never sounds as good as the lie. I think we all know that to be true. So, when you have us telling you that it's going to take time, it's going to take patience and it's going to take some hard work and... --- ### Marketing Insider Series - Published: 2021-07-19 - Modified: 2023-08-10 - URL: https://www.prospectgenius.com/mis/ Marketing Insider Series The Marketing Insider Series is your source for a wide range of helpful information about the digital marketing industry. Our goal is to arm you with the best, most useful information we can give you so you can make better decisions. View Our Videos Video Archives Be sure to also check out our video series on our newest product, AppDingo! Don't forget to subscribe! --- ### Delta - Published: 2020-12-03 - Modified: 2020-12-03 - URL: https://www.prospectgenius.com/grow-as-you-go/delta/ Delta is the pinnacle. At this level, you will begin ranking well for the entire range of services you provide. Once you've gotten here, you're well on your way to growth because this is where all the limitations are taken off and you are free to run wild. You need a fancy custom feature? No problem! We'll help you grow the site to fit your needs, and STILL you won't need to lift a finger. Just tell us what you need and we'll make it happen! If this program were a house building project, this stage would be where you throw the house-warming party to show off all the cool design elements of your shiny new place.   --- ### Charlie - Published: 2020-12-03 - Modified: 2020-12-03 - URL: https://www.prospectgenius.com/grow-as-you-go/charlie/ Charlie is where the magic starts to happen. This is where you make the jump to a lead-generating website and start building that revenue-producing asset your business needs in order to grow. With this package you're able to have up to 8 services promoted so you can really target the profitable jobs. Whether you're upgrading from Bravo or starting out right at Charlie, the process is easy. All you need to do is tell us some details about your business and we handle the rest. Writing the content, arranging the photos, constructing the site, testing, we handle everything! If this program were a house building project, this stage would be where you've completed the framing and put up the exterior sheathing.     --- ### Bravo - Published: 2020-12-03 - Modified: 2020-12-03 - URL: https://www.prospectgenius.com/grow-as-you-go/bravo/ Bravo is like an online billboard. It allows you to have a nice looking, 5-page website that will show up when people search for you by name or by one of your three top services. It will help you to gain some visibility for the work you'd like more of, but without fear of being overwhelmed with leads. This package is a great starting point to build up to that full, lead-generating site in the future. When you're ready for the next step, you just let us know and we add more pages! If this program were a house building project, this stage would be where you pour the foundation and get everything ready to erect the house.     --- ### Alpha - Published: 2020-12-03 - Modified: 2020-12-03 - URL: https://www.prospectgenius.com/grow-as-you-go/alpha/ Alpha is like an online business card. It allows you to have a nice looking page show up when people search for you by name, it helps you build credibility with the search engines by claiming your website URL and having relevant content on it, and it gives you a great base to build from when you're ready for the next level. If this program were a house building project, this stage would be where you clear the lot and prep for construction. It's where you claim your mailing address, mark your territory, and prep for future building.     --- ### Custom Solutions - Published: 2020-11-20 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/custom-solutions/ All of what you need. None of what you don't. How many times have you been told, "You need a new website," when your current one is practically brand new? Sadly, this is often just a scare-tactic and money-grab because if they convince you to scrap it all and start over, it's more work (and money) for them. Prospect Genius has a different philosophy. Our approach is to look for where we can "fill in the gaps. " Sometimes a new site is needed, sure, but often there are just missing pieces or an ill-formed strategy that can be corrected. With our practical, growth-minded approach, our products and services piece together seamlessly and often work with whatever else you're currently doing. We help you identify your weak points and create a plan that fills in the gaps while building on your strengths. Then, as your online advertising needs evolve, we’ll help you amplify past successes and develop a sound strategy for your future. These are just some of the highlights of our custom solutions: Mix and Match Whatever Services You Need Cash-flow-friendly, flexible Payment Plans Options for Businesses of Every Size Complements Whatever Marketing You Already Have Powerful Lead-Generating Capabilities Can Be Tailored to Your Unique Needs Built for Your Business’s Unique Needs Our online marketing solutions are designed to fit together to expand your online visibility, capture local customers, and help your company thrive. You can pick and choose which strategies you want to add, creating an approach that’s unique... --- ### [Case Study] Spinner Taxi,LLC - Published: 2020-09-03 - Modified: 2024-02-07 - URL: https://www.prospectgenius.com/demo/case-study-spinner-taxi/ Case Study Spinner Taxi, LLC This case study shows how we utilized search engine optimization (SEO) and other online marketing techniques to successfully generate leads through the Coronavirus (COVID-19) crisis in the spring and early summer of 2020. Website Creation We built a beautiful, SEO-optimized website for Spinner Taxi... Mobile-Responsive Design ... with fully mobile-responsive design for effective performance on tablets, phones, and other devices. Optimized Map Listing We optimized a Google Maps listing to maximize local visibility. Increased Calls While no company has been immune to the impact of the pandemic, Spinner Taxi's monthly leads proved to be nearly unshakable. They saw only a slight dip in calls, followed by a remarkable comeback that can only be attributed to their robust SEO campaign. Want results from your online marketing? Call us today (800) 689-1273! --- ### Home - Published: 2020-08-26 - Modified: 2020-08-26 - URL: https://www.prospectgenius.com/ --- ### Grow As You Go - Published: 2020-08-24 - Modified: 2020-11-13 - URL: https://www.prospectgenius.com/grow-as-you-go/ Start where you are. Get where you're going. If you've never had a website before, the idea of suddenly going all-in on a multi-page site that costs a few thousand dollars feels a little scary. What if your business isn't ready for that level of commitment yet? It's hard to find something that isn't a full-scale website and, at the same time, isn't just a bare-bones profile on a business directory. Even though your budget is limited, you still deserve something personalized, something that reflects your business, something that looks professional and improves your credibility.   That's why we created our Grow As You Go program for businesses just like yours. It's a low-risk, low-cost solution that gives you a flexible web presence and grows right along with you. Rather than committing to a big, upfront investment, you can dip your toe in the water and evolve at a pace you feel comfortable with. When you're ready to add more features to your page, you can do so easily without needing to scrap and re-do everything. In fact, each level is designed to build on the previous one to give you a smooth, seamless transition as you grow. Sounds great! How does it work? You fill out a questionnaire about your business and give us detailed info about your offerings. Based on your short-term goals, you decide which plan you want to start with. (Many budding businesses start with Alpha and go from there. ) We use the information you gave us... --- ### [Case Study] Piper's Cleaning - Published: 2020-08-18 - Modified: 2020-11-11 - URL: https://www.prospectgenius.com/demo/case-study-pipers-cleaning/ Case Study: Piper's Cleaning Yes, You Can Increase Revenue in 2020 Keeping your business above water in the current climate is undeniably taxing. However, your budget doesn't have to suffer as much as you might think. In fact, with a smart online marketing plan, you can still book jobs that make you money—without the misery of pay-per-lead. Prospect Genius helps you with everything from launching a customized, search-engine-optimized website to managing your social media presence to advertising with PPC. We do all of this to send you leads and make your phone ring, but there's one vital difference between us and HomeAdvisor... We actually help you make a profit. Find Out More HomeAdvisor vs. Prospect Genius Prospect Genius and HomeAdvisor both work to send more customers to your business. But the similarities end there. HomeAdvisor may send you leads, but the price per lead is so high, you're left with chump change instead of real revenue. Prospect Genius, on the other hand, helps you bring in business AND profit. We're about to show you two sets of data: one from HomeAdvisor and the other from Prospect Genius. Both are from campaigns we managed for Piper's Cleaning Service, one of our clients. Do the Math HomeAdvisor's cost per lead is so high, Piper's Cleaning Service actually LOST money when the overhead was tallied. With Prospect Genius, the cleaning company not only got to pick and choose which jobs to book, but they also made a profit. And isn't that the point? ... --- ### [Case Study] Bethany's Cleaning Service - Published: 2017-11-07 - Modified: 2020-11-11 - URL: https://www.prospectgenius.com/demo/bethanyscleaning/ Case Study Facebook Ads vs. Google Ads Did you know Google Ads can be 4 times as expensive as Facebook Ads? Using data from just one day, we'll show you the difference in cost-per-click (CPC) between Facebook Ads and Google Ads. Try Facebook Ads Today The Matchup We're about to show you two sets of data: one from Google Ads, and one from Facebook Ads. Both are from campaigns we managed for Bethany's Cleaning Service, one of our clients. This client's daily spend budget was $40. Each set of data is taken from a single day. Exhibit A: Google Ad In one day... Bethany's Cleaning Service spent $39. 45. Their ad was placed in front of 126 people. Their ad was clicked 7 times.   Their ad's click-through rate (CTR) was 5. 56%, which is actually far above average. Exhibit B: Facebook Ad In one day... Bethany's Cleaning Service spent only $22. 67 out of their total budget. Their ad was placed in front of 951 people. Their ad was clicked 29 times. Their ad's CTR was 3. 05%, which is substantially lower than the AdWords CTR (5. 56%). The Shocking Difference However, even with a lower CTR, Bethany's Cleaning Service's ad received 22 more clicks on Facebook than on Google! Do the math: Facebook only cost $0. 78 per click, while Google cost $5. 64 per click. In fact, this same Facebook ad had a cost-per-click as low as $0. 29 at one point during its campaign! So, the potential for Facebook ads to actually be 19 times cheaper is... --- ### [EBook] How to Run a Holiday Facebook Ad - Published: 2017-10-31 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/ebook-run-holiday-facebook-ad/ How to Run a Holiday Facebook Ad Step-By-Step Instructions to Drive Results Follow this guide to run a holiday Facebook ad that looks stunning, targets the right audience, and gets you results without breaking the bank. GET THE GUIDE This quick, FREE guide to Facebook Ads breaks it all down for you, step by step. You'll find out... How to Choose an Audience Facebook ads are successful when they target the right audience. Learn how to narrow down your audience by demographic. How to Set a Goal Once your audience sees your ad, what do you want them to do? Figuring out your objective will make your ad more successful. How to Set a Budget Facebook makes it easy to plan your ad’s budget. Discover how to calculate your daily spend amount and keep costs manageable. How to Design Your Ad Your ad’s appearance is perhaps the strongest factor in its performance. Learn how to design a visually stunning ad that compels people to click. --- ### Home Advisor - Published: 2017-10-13 - Modified: 2017-10-13 - URL: https://www.prospectgenius.com/home-advisor/ HomeAdvisor vs. Prospect Genius Prospect Genius and HomeAdvisor both work to send more customers to your business. But the similarities end there. HomeAdvisor forces you to play by their rules, while Prospect Genius helps you play by your own rules.   Get Your Free Assessment How HomeAdvisor Works HomeAdvisor is an online lead sharing directory. Prospective customers use HomeAdvisor to find local service companies: when they enter a service request, the lead is shared with several area companies that offer similar services. As a result, HomeAdvisor forces you into direct competition with other local businesses for every lead. How Prospect Genius Works Prospect Genius offers customizable, personalized online marketing focused on you. Instead of making you compete for each lead, we focus on building your web presence so your company can be found directly. We connect prospective customers straight to you without getting in the way. HomeAdvisor Prospect Genius You pay for every lead sent, regardless of quality or whether you close the deal. No charge per call. Just a flat rate per month. Customer leads are sent to you and several competitors. We’ve frequently heard that leads go to four other companies. That means you only have a 1 in 5 chance to secure each job. Customer leads sent ONLY to you. One-size-fits-all lead-sharing directory. Options for different needs, including SEO, PPC, social, directories, and more. What That Means for Your Business Features Prospect Genius HomeAdvisor Sends leads directly to YOU Yes No... --- ### [Case Study] Lock Works Locksmith Service Inc. - Published: 2017-09-25 - Modified: 2020-11-11 - URL: https://www.prospectgenius.com/demo/lockworks/ Case Study Lock Works Locksmith Service Inc. This case study illustrates how we optimized our client's Google Maps listing to keep their web presence strong. Original Maps Listing We optimized a Google Maps listing for Lock Works Locksmith Service Inc. to maximize their presence in local search. The listing featured contact information, images, reviews, and a description of the client's services. Listing Removed Google later suspended the listing, negatively impacting Lock Works Locksmith Service's online exposure. We appealed and managed to secure an explanation of why the listing was removed (even though Google rarely supplies information on suspended listings). Reinstated Maps Listing We re-optimized Lock Works Locksmith Services' Google Maps listing with updated contact information and got the suspension removed. The client's listing became visible to local searchers once again. Need help optimizing your Google listing? Call us today (800) 689-1273! --- ### [EBook] Customer Reviews: How They Can Make or Break Your Business - Published: 2017-09-11 - Modified: 2017-09-11 - URL: https://www.prospectgenius.com/ebook-customer-reviews/ Downloadable E-Book Customer Reviews: How They Can Make or Break Your Business Check out our exclusive, FREE e-book! Learn everything you need to know about leveraging reviews to boost your company’s success. Get Your Free E-Book Call us today (800) 689-1273! Why Reviews Matter Did you know that most prospective customers trust reviews as much as a friend’s referral? Find out how social proof can boost your business. How to Get Reviews Make it easy for customers to leave reviews on several platforms. This helps your company look good across the web. How to Respond to Bad Reviews The right response takes the sting out of a bad review. Learn how your reply can neutralize a negative review and minimize damage. Why Fake Reviews Aren’t an Option Discover how “taking the easy way out” can harm your web presence and why legitimate reviews are your only route to success. --- ### [Case Study] Centered Stillness - Published: 2017-09-06 - Modified: 2020-11-11 - URL: https://www.prospectgenius.com/demo/centeredstillness/ Case Study Centered Stillness Acupuncture and Massage Therapy This case study shows how we utilized search engine optimization (SEO) and other online marketing techniques to successfully promote our client's massage therapy business on the web. Website Creation We built a beautiful, SEO-optimized website for Centered Stillness... Mobile-Responsive Design ... with fully mobile-responsive design for effective performance on tablets, phones, and other devices. Optimized Map Listing We optimized a Google Maps listing to maximize local visibility. Google Reviews The listing features several reviews to legitimize and promote the company. Improved Leads Since the campaign began, we have more than tripled the leads provided per month. Increased Calls We have supplied a continuous month-over-month increase in calls for 5 months. AdTrax Report We achieved improved rankings for 8 of the tracked keyword phrases. Google Search Results We obtained strong search results for Centered Stillness’s specific massage offerings. Want results from your online marketing? Call us today (800) 689-1273!   --- ### Theme Pro4: Towing Demo - Published: 2017-08-09 - Modified: 2017-08-09 - URL: https://www.prospectgenius.com/demo/towing-demo/ Traditional Theme Towing Demo Theme Pro4 Let your company shine with our theme’s traditional design. Offering a small business feel along with contemporary style, this theme can set your local company up for success! Check out Demo Page Get a Free Assessment Traditional Feel Classic fonts and blocky content create a traditional, corporate look for your website. Clear Content Uncluttered design offers professional style for companies without lots of photos, brand assets, or fancy extras. Mobile-Responsive Design Your website will automatically be optimized to display beautifully and accurately on any device, screen size, and browser. Structured Layout Options Easy content organization provides clear communication about your company’s services, values, and brand. Ideal theme for: Display on all devices (mobile responsive) Small businesses Dark color schemes Traditional companies Think Theme Pro4 might meet your needs? We are here to match you with a theme that attractively and effectively represents your business. Start Now --- ### [Case Study] Advantage Disposal - Published: 2017-07-19 - Modified: 2018-08-16 - URL: https://www.prospectgenius.com/demo/advantagedisposal/ Case Study Advantage Disposal This case study demonstrates how we leveraged Facebook Ads to grow our client's residential trash collection business. Mobile-Responsive Site We built a beautiful, mobile-friendly website. Link Building We created hundreds of backlinks to boost Google rankings. Leads Delivered We delivered 1,260 leads in the first 5 months! Page 1 Rankings We achieved page 1 rankings within 6 weeks. Real Search Results We continue to achieve strong rankings... Numerous Search Terms ... for several search terms. Facebook Ads We set up Facebook Ads. In a short-term, 1-month campaign, Advantage Disposal received 11 comments and more than 25 likes, sending traffic to its website and increasing brand awareness. Increased Engagement A subsequent, long-term FB ad has received even more engagement: over 80 reactions (both “likes” and “loves”), more than 20 comments, and 17 shares. More Calls Since the long-term FB campaign began in April, every month has seen an increase in callers. Want to put Facebook Ads to work for your business? Call us today (800) 689-1273! --- ### Dave's Glass - Published: 2017-07-19 - Modified: 2017-07-19 - URL: https://www.prospectgenius.com/demo/davesglass/ This content is password protected. To view it please enter your password below: Password: --- ### Demo - Published: 2017-07-19 - Modified: 2017-07-19 - URL: https://www.prospectgenius.com/demo/   Our Job Is to Get Prospects to Contact You Getting your phone to ring sounds simple, but with today's competitive market, you need a strong web presence to get—and keep—the calls coming in. How Is That Done? Instead of the confusing nit-gritty of tactics, let's look at a broad strategic overview of how we bring your business out on top. Prospect Genius works to connect prospective customers with your company by: Improving your search engine rankings Improving your social media presence Expanding your reach to a wider audience How We Improve Search Rankings We clean up your existing web presence. Every online advertising campaign creates a trail of old URLs, phone numbers, and other inconsistent data across the internet. If you're like most businesses, you've tried dozens of advertisers over the years. That leaves behind a lot of garbage that ultimately kills every new campaign you start. Digging through the web to clean up outdated information gives you the best chance at online advertising success. We put your best foot forward for both site visitors and search engines. Your website is the heart of your web presence. It needs to be optimized for search engine traffic as well as for prospective customers to meet the needs of both parties. We work to repair your existing website or provide you with a brand-new site to show off your company beautifully no matter who comes calling. We leverage original content to maximize rankings and conversion. Have you heard the industry saying,... --- ### Professional Answering Services - Published: 2017-04-17 - Modified: 2017-04-17 - URL: https://www.prospectgenius.com/advertising-services/professional-answering-services/ How much does each missed call cost your business? When you don’t answer your company phone, you run the very real risk of losing potential customers. When you do answer it, you run an equally high danger of wasting your time with solicitors. As a result, many small businesses feel stuck between the high costs of not answering the phone and the similarly high expenses of picking it up. Eliminate this catch-22 with a professional answering service. They pick up the phone so you don’t have to. With operators trained to get all the relevant details from each caller, a telephone answering service will take your calls and pass messages along to you. They can deal with pesky solicitors. They can dispatch urgent messages right away. Depending on your needs, they can even schedule customer service calls and appointments for you. You save time by not answering calls yourself. And you also don’t miss out on incoming customers! Using an answering service is a win-win, and it just makes good business sense. Affordable Answering Services That’s why Prospect Genius has partnered with Professional Answering Service, Inc. to bring our customers small business answering service at a discounted rate. Available exclusively for our clients, you can now access this 24-hour answering service at a preferential rate. Stop wasting your time. Stop missing calls. Professional Answering Service, Inc. can help you connect with prospective customers to maximize your success.   Call (800) 716-3546 now to get started. --- ### CoreSite - Published: 2016-09-30 - Modified: 2025-04-23 - URL: https://www.prospectgenius.com/advertising-services/coresite/ In today’s increasingly digital world, your company needs a strong online presence to compete. And your website is the heart of that presence. But the simple truth is: not all websites are created equal. If your website looks like it came free with your internet service... If you’re done renting a site that’s really just a billboard for someone else’s brand... If you want to work with a company that actually cares about your success... A CoreSite™ is what you’ve been seeking. This personalized website is optimized to market your company on the web, displaying all the important information about your business in an attractive, dynamic design. Ownership That Makes Sense, Or Flexibility If You Need It With a CoreSite, you have options. We strongly encourage full ownership because owning your site is a smart investment in your brand's long-term success. Unlike many marketing programs where you’re just renting a website, your CoreSite can be yours forever. But we also understand that cash flow matters, especially for small businesses. That’s why we offer a pay-as-you-go option, where you can simply pay monthly and cancel at any time. Whether you choose to own your site outright or start with a flexible monthly plan, the goal is the same: to get you online with a site that works for you. Unique Content Focused on Your Business Your CoreSite contains custom content written specifically for your business. We never use cookie-cutter or duplicate text. Our professional copywriters craft compelling copy that encourages site... --- ### Free Assessment - Published: 2016-06-20 - Modified: 2018-09-17 - URL: https://www.prospectgenius.com/free-assessment/ No Risk, No Commitment Request a Personalized Free Assessment Our experts can’t wait to show you specific, actionable steps you can start doing immediately to get more prospective customers. Get Free Assessment Local SEO You want locals to find your business quickly and easily. We use proven tactics to increase your visibility in local searches. Maps Optimization An optimized Google Maps listing is vital for your business. We help you nail this crucial aspect of local search to enhance your web presence. Pay-Per-Click PPC provides fast-paced, customizable marketing. We create, test, and manage high-performing ads targeting all the right people. Social Media Marketing Visibility on social media is a critical way to connect with local customers. We help you manage your profiles and generate content. Web Presence Cleanup Visibility on social media is a critical way to connect with local customers. We help you manage your profiles and generate content. "We began to receive calls within one week of our launch. Also, we have received calls for all of the services we offer, not just a few as was the case with other lead generation companies we had worked with before. " - Davies Batterton, Capital Environmental Enterprise, Inc. Think our services are right for you? Spend 15 minutes with our product experts.   No commitment   No credit card required --- ### SocialBuzz - Published: 2016-02-04 - Modified: 2024-01-19 - URL: https://www.prospectgenius.com/advertising-services/socialbuzz/ These days, it's not enough to be on social media. You have to be active and engaged. You've heard this before, but what does it mean, exactly? It means you need to regularly share status updates, photos, and other content to show off your personality, not just your expertise in your field. Interacting with other people's content is also an important part of being engaged. It's a way to show your followers who you really are. They want to see the man or woman behind the company. Get Buzzing With SocialBuzz™ Not sure you're active enough on social media? Many small business owners feel that way. You know you should be updating and sharing at least weekly, but life gets busy. Work and family seem more important than Facebook. What's a swamped business owner to do? Use SocialBuzz! Ideal for clients who just want to stay active on social media, SocialBuzz consists of weekly posts created by our professional writers and shared by our savvy production specialists. Sign Up Now! How Does It Work? SocialBuzz posts aren't in-depth blog posts with insider info or how-to instructions. Rather, they're designed to emphasize the social aspect of social media. For these posts, the goal is to share your interests, develop your personality, and show that you're modern and in tune with the world around you. To get started, you'll give us the scoop on your favorite sports teams, hobbies, charities, music, and so on. Then, we'll use this info to write your weekly posts on... --- ### Porting a CallTrax Phone Number - Published: 2015-04-30 - Modified: 2023-12-01 - URL: https://www.prospectgenius.com/porting-a-calltrax-phone-number/ Porting your CallTrax™ phone number is done the same way you would port a cell phone number from one carrier to another. You simply need to select the carrier you wish to switch to and ask them to port the number for you. They will likely ask for proof of ownership in the form of an invoice showing you were billed for the number. We're happy to provide this upon request. You can port the number if: It is not currently being used on your Prospect Genius campaign. It is not currently being used on someone else's Prospect Genius campaign. If you experience trouble porting the number, please note that Prospect Genius has ZERO involvement with this process. You'll need to contact the vendor (Twilio) directly. Twilio's website is found here: https://support. twilio. com/hc/en-us/articles/223179588-How-do-I-port-my-phone-numbers-away-from-Twilio- As long as you act within the first 10 days after terminating your Prospect Genius campaign, there will be no fee to port the number. However, once outside of the 10 days, you will incur fees. --- ### Paid Search - Published: 2015-01-14 - Modified: 2015-01-14 - URL: https://www.prospectgenius.com/advertising-services/paid-search/ Paid search optimization is for business owners who are serious about getting fast results from their online marketing. Putting you directly in front of your desired audience, it delivers efficiency and undeniable power. Rather than promoting your brand as a whole the way local search optimization does, paid search promotes your best services and attracts motivated prospects with intent to purchase. Why walk when you can run? Paid Search Prowess Carrying out a paid search campaign requires a lot more than just a credit card.  While pay-per-click (PPC) campaigns on search engines are most commonly associated with paid advertising, there are many other forms of paid advertising that are just as valuable. If you're going to undertake a paid search campaign, you need to know which avenue best suits your company's short- and long-term needs as well as your marketing goals. And once you've decided on a certain path, you'll need to know how to optimize your ads for the right keywords and to capture as much traffic as possible. That's a long way of saying you need a knowledgeable expert like Prospect Genius at the helm of your paid search campaign. We have abundant experience with everything that goes into successful paid search optimization—from A/B ad testing to responsible bid management—and we'll take care of your whole campaign for you. It's Your Car—We're Just the Valet When you hire Prospect Genius to perform your paid search optimization, you can count on full transparency. Enabling you to customize your spending to a level that’s right for your... --- ### Local Search - Published: 2015-01-14 - Modified: 2015-01-14 - URL: https://www.prospectgenius.com/advertising-services/local-search/ Want your local clientele to be able to find your business quickly and easily? That's what local search is for. It's not about getting a number-one ranking on Google's search results or even bringing the most visitors to your website—it's about making it as easy as possible for a prospective customer to learn about your company and become convinced that you're the best team for the job. Unrivaled Local Search Savvy There's a lot that goes into optimizing your local search presence.  While Google is the cornerstone of any local online marketing campaign, a number of other channels play significant roles as well. If you're going to perform local search optimization with any success, then you need to know which channels are the most valuable and which order of operations is the most effective. In other words, it's wisest to leave your local search optimization to the specialists at Prospect Genius. Our clients receive the benefit of our continued testing and ongoing experimentation, which help us enhance and fine-tune our strategies all the time.  At the end of the day, we deliver awesome results thanks to our unshakable local search expertise. Professional-Grade Tools and Resources To get ahead of your nearby competitors, you need to take advantage of all the local search tools available from Prospect Genius. Our CoreSites are search engine optimized, but you'll receive maximum benefit by leveraging the full range of local search optimization strategies we offer. We can... Investigate and analyze the quality of your current web presence before beginning a campaign. Clean up your... --- ### Social Media - Published: 2015-01-14 - Modified: 2015-01-14 - URL: https://www.prospectgenius.com/advertising-services/social-media/ These days, marketing isn't just about making yourself visible on search engines. You also need to be part of the ongoing conversation on social media. Not only is it a way to spread the word about your business in a more efficient way, but it's also a terrific showcase for your business's unique personality. When prospects get a glimpse of what your company is about and see that there are real people behind it, they'll be much more likely to connect with you. Get Social With Our Help As your own personal marketing gurus, Prospect Genius is available to take your social media game to the next level.  Whether you just want help setting up your accounts or you'd like us to continually maintain and update them for you, you'll be equipped with all the tools you need to rock social media. Take advantage of the millions of Facebook, Twitter, and Google+ users who are out there right now by getting started with us today. The Social Media Tools You Need It takes more than just creating a Twitter handle and Facebook Page to have an effective social media campaign. You need to post regularly, engage with your followers, and generally showcase your knowledge and personality in an appealing way. Our social media services will provide you with the tools you need to put your best foot forward. We can... Set you up with new social media accounts. Update and engage with your social media accounts regularly on your behalf. Manage a paid... --- ### AdTrax - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/adtrax/ It's one thing to sign up for an online advertising program, but it's another thing entirely to be confident that you made the right investment. That's why many business owners continuously google their own companies in hopes of getting a glimpse of their rankings and seeing how effective their online advertising efforts have been. Unfortunately, because of Google's personalized algorithms, googling your own company will not generate an accurate picture of your campaign performance. In fact, if you're using paid advertising, it could even harm your campaign. Enter AdTrax™ The only truly effective and objective way to measure your campaign’s performance is to use a non-biased, auto-generated monitoring system. For this reason, the experts at Prospect Genius have created AdTrax, a system that allows you to measure your campaign performance and get a fuller picture of how it's helping your business. It's even helpful for tracking the impact of your social media activity. Easy, Digestible Reports AdTrax will track your results over time and produce a graph of your performance that’s simple to read and easy to understand. This way, you can see where each of your URLs are ranking for each keyword, all in one convenient location. Once you log into the Client Portal, you’ll be able to see your advertising campaign’s raw, unfiltered results any time, day or night. --- ### MapTrax - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/maptrax/ As you may have already figured out on your own, managing a Google Business Profile (aka map listing or Google My Business) is a complicated undertaking. It's even more difficult if you actually want to do it right. Worse still, if your Google suspends your GBP, you've got a major problem on your hands! Unfortunately, you've already got your hands full managing an entire business: Do you also have time to monitor your GBP, track your visibility, process your Google Analytics data, and deal with a suspended map listing, all while making sure your GBP's status remains unchanged? Sign Up Now! MapTrax™: Maps Insurance If any changes are made to your company's GBP regarding business name, URL, phone number, or address, you could experience some serious trouble down the road—especially if those changes occur without your knowledge or consent. That's why Prospect Genius developed a program that monitors your listing daily and automatically alerts you of any changes or red flags. Named MapTrax, this state-of-the-art system will help you keep track of any changes made to your company's listing. This way, you can immediately address any problems that may arise and avoid potential penalties from Google. Protect Your Peace of Mind Nothing kills the momentum of an online advertising campaign quite like a suspended Google map listing. It takes several months to bounce back from a suspension or even a flagged listing, so don't take any chances. Protect yourself from spammers and other wild cards that could do harm to your... --- ### SEO Content Writing Services - Published: 2015-01-13 - Modified: 2025-04-15 - URL: https://www.prospectgenius.com/advertising-services/seo-content-writing-services/ The most common reason business websites fail at SEO is content. Too often, there’s not enough content, it’s poorly organized, the keyword focus is poor, or it’s not written to engage readers or search engines. At Prospect Genius, we fix these problems with SEO content writing services that combine the art of compelling storytelling with the science of search engine optimization. Our expert writers create keyword-rich, well-structured content that drives rankings, attracts organic traffic, and converts visitors into customers. What Is SEO Content Writing? SEO content writing is the process of creating high-quality content that ranks well on search engines like Google while resonating with your target audience. Our writers use data-driven keyword strategies, optimize on-page elements, and craft engaging narratives to ensure your content performs. From blog posts to landing pages, our SEO content is designed to boost your website’s visibility, authority, and lead generation. Benefits of Our SEO Content Writing Services Professional SEO content writing delivers measurable advantages for your business: Higher Search Engine Rankings: Keyword-optimized content helps your site rank better on Google, Bing, and beyond. Increased Organic Traffic: Well-crafted content draws more visitors without relying on costly ads. Improved Engagement: Reader-focused content keeps visitors on your site longer and encourages interaction. Stronger Conversions: By aligning with user intent, our content turns clicks into leads and sales. Lasting Value: Quality SEO content drives traffic and results for months or even years after publication. Our SEO Content Writing Process We follow a streamlined, results-driven process to deliver SEO... --- ### Pay Per Click (PPC) - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/pay-per-click-ppc-management/ Want to get your company's services in front of your target customers as soon as possible? Then a pay-per-click (PPC) advertising campaign is for you. While SEO and local search are more affordable and take time to gradually ramp up, PPC is an investment in efficiency. It generates traffic almost immediately by putting you in the sponsored ads section right at the top of search results pages.  Whether the desire is to laser-target ads for specific geographic areas or to strike quickly on a new opportunity, professional PPC management allows for speed of action that other strategies do not. Who Is It For? For business owners who don't want to wait for months to get results, PPC goes into effect quickly (after only one month). For business owners who want to take an aggressive approach to advertising, PPC provides the opportunity to target your ads at all the right people. Sign Up Now! Custom PPC Management From PG PPC is our fastest paced and most customizable online marketing package. It allows you to create a flexible and responsive advertising campaign according to your own specifications. What are the benefits of enrolling in our PPC services? You'll get... Comprehensive, professional PPC management Effective ad rotation and A/B testing Savvy keyword management and bid management Authority over which ad groups you use Authority over your own click budget Mobile-targeted ads (for the growing mobile search market) Transparency in PPC billing Trackable campaign performance in the Client Portal And did we mention fast results? Transparent Billing for PPC Management Like other providers, we charge... --- ### Remarketing - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/remarketing/ Build brand recognition and forge a powerful connection with prospective customers! What's "Remarketing"? "Remarketing" may be an unfamiliar term, but it's one of the latest developments in the world of online advertising, thanks to Google AdWords. In the simplest terms, remarketing is a way of reconnecting with people who have already visited your website.  As people continue to browse the internet after visiting your site, they'll see your ad displayed on other websites, which will naturally pique their interest in your business. Sign Up Now! Familiarity Breeds Trust Remarketing helps you stay connected with prospects by raising their awareness of your brand or product. They may not have heard of you before visiting your website, but now they'll see your company name, services, and special offers all over the internet. This capitalizes on the basic human principle that familiarity breeds trust. Remarketing is a way of recapturing the interest of prospective customers while also legitimizing and adding validity to your company's brand. PG's Marketing Meets Remarketing After you decide on the services you want to target with your remarketing campaign and how much you want to spend, Prospect Genius will take care of the rest. We'll create eye-catching, memorable ads for you and place them on a variety of popular sites via Google's Display Network. With our help, you'll get the word out about your business even when prospects aren't actively looking for you. Our remarketing package provides: Original, captivating ads Comprehensive, professional management Effective ad rotation and testing Mobile-targeted ads Transparent billing Full authority over budgetary decisions... --- ### Google Business Profile Optimization - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/google-business-listing-optimization/ Google Business Profiles (formerly "Google My Business") is a local business tool that's so potent, it's actually become vital to the success of any online advertising campaign. As its popularity increases, more of your competitors will begin to use it. That's why you need to act quickly if you want to remain competitive in your local market. Optimize My Business Google Business Profile (GBP) has had several other names in the past, including Google My Business, Google Places for Business, Google Maps, and Google+ Pages Dashboard. No matter what you call it, it's an absolutely crucial aspect of your online advertising campaign, and you need to leverage it in the best way possible. First things first: Claim your GBP listing. Only after you've claimed your listing may you begin to optimize it. Not sure what it means to "optimize" your listing? It's a complicated process, but the end result is a listing that puts your company in the best light possible while organically satisfying Google's search algorithms. In other words, an optimized listing will appeal to humans and search engines alike. Sign Up Now! You Need a Genius Truthfully, most small business owners don't have much time to spare, never mind the amount of time it takes to learn how to properly optimize a Google listing. The production specialists at Prospect Genius, on the other hand, have nothing but time and expertise. We have an immense amount of experience optimizing Google listings, and we put it to the test for every... --- ### SocialStream - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/socialstream/ Having a profile on social media sites isn’t enough. Prospects want to see that you're actively trying to engage with your community and that you’re an expert in your field. Increasingly, people do this by checking out your social media profile. If your profile is empty, you risk being perceived as disengaged, careless, and oblivious. As social and search continue to merge into a single entity, having useful content on your social media profiles is no longer a nice-to-have, but rather a must-have. SocialStream™ to the Rescue Most small business owners don't have enough time on their hands to create and curate compelling content for their social media accounts. That's where we come in. With SocialStream from Prospect Genius, you'll have interesting content created and published on your behalf every month (or as often as you like). You can trust our talented writers to come up with engaging content and put your company's expertise in the spotlight. How It Works When you sign up for SocialStream, you get to decide how many posts are generated per month. Our writers will create short posts about your individual services or key components of your company that make you unique. The goal is to shine a light on your experience while still offering valuable information to your prospective clients. But don't think this means you're losing control over your content. At any point, you have the option to write your own blog posts, as well. You may also call or email us if... --- ### Facebook Ads - Published: 2015-01-13 - Modified: 2020-11-13 - URL: https://www.prospectgenius.com/advertising-services/facebook-ads/ Facebook provides a platform to reach thousands of people based on a huge range of demographic parameters. Paying for ads can increase the reach of your content immensely and at a very affordable cost. Depending on your business objectives and goals, you can leverage Facebook in several different ways to accomplish them. Page Likes Page "Likes" are becoming more and more important in establishing credibility online. Businesses without a significant number of Likes on their Facebook page are like restaurants without patrons. People passing by will not go in because the restaurant is empty, implying that it's unpopular. We can help you establish the needed level of credibility by increasing the number of Likes on your page. Ad Impressions Sometimes, you just want to increase your company's overall visibility. With Facebook ads, you can get more eyeballs on your company's updates and increase your social reach.  Aside from driving more Likes to your page and more traffic to your website, Facebook ads are extremely useful in making people more aware of your business. Website Traffic It's very risky to rely on search engine traffic alone to gain customers online. Algorithms change rapidly and constantly, which means what works today may not work tomorrow. We believe that diversifying your traffic sources is a sensible way to sustain your business today and into the future. Facebook has millions of users, making it a rich source of potential traffic. Offer/Promotion Facebook, unlike any other platform, provides you with a way to get your promotions... --- ### WebFax - Published: 2015-01-13 - Modified: 2023-12-01 - URL: https://www.prospectgenius.com/advertising-services/webfax/ Don’t know what type of information is floating around about your business? If you’re like lots of companies, you’ve worked with so many different online advertisers that there's probably a dozen different variations of your company info circulating around the web.  You know you need to clean up your citations, but you don't even know where to start. Detailed Report Delivered Straight to You Good news!  Prospect Genius can provide you with a WebFax® report, in which we'll comb the web and create a report of all the listings related to your company. Rather than hunkering down, searching Google, and sifting through pages upon pages of search results yourself, you can let our specialists do the work for you. We know how to search efficiently and accurately, and we'll deliver a comprehensive report of everything that's out there about your company. Instead of doing all that investigating yourself, all you have to do is look over one simple report. Sign Up Now! Track Your Citations Among other factors, your local search ranking is highly influenced by the quality of your "citations. " Without getting too technical, the term "citations" refers to the instances where your company's contact information appears, including name, phone number, address, and website. Because search engines often penalize inaccurate or inconsistent information, each citation must match exactly, or else your search ranking and web presence will diminish. WebFax Is Only the Beginning A WebFax report is the first step toward cleaning up your web presence. Once you evaluate how damning (or not) your company's... --- ### CleanSlate - Published: 2015-01-13 - Modified: 2024-02-09 - URL: https://www.prospectgenius.com/advertising-services/cleanslate/ Did you know that having any variation in your business information online could have a significantly negative impact on your search engine rankings? Being associated with multiple different phone numbers, addresses, and company name variations could cause your rankings to plummet. That's why it's extremely important to keep your business information consistent all across the internet. Start Over With CleanSlate™ But what if it turns out that you have a problem with too many inconsistencies? You don't want your local search rankings to sink, but what are you supposed to do? Are you supposed to sift through countless pages of web content to find each and every instance where your company information appears? No one has time for that. No one except for Prospect Genius, that is. We'll run a WebFax® report on your company to determine exactly what needs to be fixed. Then, we'll take action with the CleanSlate program to resolve all of the issues found on your report. Sign Up Now! Hard, Detail-Oriented Work There's no magic in our CleanSlate program—just good old-fashioned hard work. We have the resources and expertise to hunt down your incorrect information and, when necessary, to contact site owners and have them correct your information for us.  There's a surprising amount of patience and attention to detail involved in the process of cleaning up your web presence, but doing the job right the first time is always worth it. Sign Up Now! --- ### SocialStart - Published: 2015-01-13 - Modified: 2025-04-11 - URL: https://www.prospectgenius.com/advertising-services/socialstart/ Search engines aren't the only vessel for web traffic anymore. Now, you can attract just as much attention on social media as you can on Google results pages. Any business that wants to succeed with online marketing must adopt a social media strategy, or at the very least, maintain a social media presence. But what if you don't really know what you're doing on social media? Your marketing shouldn't be limited by your lack of social media savvy. The Solution: SocialStart™ That's why Prospect Genius designed the SocialStart package. Although there are hundreds of social media sites you could invest your time in, there are really only three that matter: Google+, Twitter, and Facebook. Our SocialStart package is designed to get you onto each one with a properly designed profile that's both visually appealing and search engine friendly. Attractive Profiles It might be difficult to find a great picture and create an eye-catching header on your own. Thankfully, when you sign up for SocialStart, our content specialists will do all of that work for you. We'll set you up with social media profiles that look professional and grab the attention of prospective customers who happen to see your page. Starter Posts What's a social media account without any content? To get you started, Prospect Genius will write a blog post and then share it on each of your accounts to get the ball rolling. Your Own Control At this point, we'll hand you the keys and let you take over... . --- ### Directory Dominator - Published: 2014-09-05 - Modified: 2023-11-10 - URL: https://www.prospectgenius.com/advertising-services/directory-dominator/ There are literally thousands of business directories online, ranging from those published by your local yellow pages provider to those cooked up by a high-school kid in his parents' basement. Learning which ones are effective, have traffic, and are worth spending effort on can take a long time, while choosing the wrong ones can get you penalized by Google and other search engines. That's why our Directory Dominator™ package exists—to take out the guesswork when it comes to listing your business online.  This package has helped countless clients increase their online visibility by making sure they are in all of the most popular and relevant directories. Who Is It For? For online advertising beginners. Directory Dominator is the first step many business owners take when putting together a campaign of any size or scope for the first time. For anyone wishing to round out their existing web presence. Directory Dominator can supplement your optimized web content, Google Maps listing, or even your pay-per-click campaign. For business owners who are looking to build visibility.  Directory Dominator is designed to get a company's name out there across a wide variety of listings. Sign Up Now! Why Is It Valuable? If you want to be number-one on Google (or any other search engine), the first step is to make sure your company information is accurately represented in all the most trusted and relevant local directories. This can be an arduous task, but it's always the first step in creating your internet marketing strategy. Think of... --- ### Integrity Pledge - Published: 2014-03-12 - Modified: 2014-03-12 - URL: https://www.prospectgenius.com/integrity-pledge/ Integrity is the foundation of everything we do, but we don't expect you to take us at our word on that. Every team member at Prospect Genius has signed the below pledge. It's something we take VERY seriously, and we think our reputation and BBB rating reflect this. --- ### Privacy Policy - Published: 2014-03-11 - Modified: 2025-03-13 - URL: https://www.prospectgenius.com/privacy-policy/ Last Updated: March 13, 2025 At Prospect Genius, we value your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website (www. prospectgenius. com) or services, including SMS communications. Information We Collect We collect information you provide and non-identifying data through automated tools: User-Provided Information: When you sign up for services via our website forms or over the phone, we collect details such as your name, business name, address, phone number, email, website, and services offered. What we collect depends on the service requested, and you provide it voluntarily. Non-Identifying Data: We use Google Analytics to collect aggregate, anonymous data about website usage (e. g. , pages visited) to improve our site and services, and for advertising (e. g. , Google remarketing). How We Use Your Information We use your information to: Provide and improve our services (e. g. , building demo sites, sending invoices). Communicate with you via email, phone, or SMS (see “Text Messaging” below). Analyze site performance and tailor advertising. Comply with legal obligations. Text Messaging We collect phone numbers through website forms or phone conversations and send transactional SMS messages only, such as: Confirmations (e. g. , after signing up on our website). Requested information (e. g. , demo site links discussed with our team). Service follow-ups (e. g. , invoice reminders if emails go unanswered). Opt-In We only send SMS messages with your express consent. You may provide this consent verbally during a phone call (e. g. , “Can we text you a link to that site? ” or by requesting... --- ### Charity - Published: 2014-02-28 - Modified: 2024-12-13 - URL: https://www.prospectgenius.com/about-us/charity/ We believe it's very important to give back, which is why we've chosen several special charities that we donate to every year. Information about each one and a link to their website can be found below. We hope that you'll consider donating to these very worthy organizations. Signal Foundation formed in 2018 to support Signal Messenger which originated in 2012. Through the Foundation, we have been able to support Signal's growth and ongoing operations as well as investigate the future of private communication. The Signal messaging app provides state-of-the-art end-to-end encryption (powered by the open source Signal Protocol) keeps your conversations secure. Signal can't read your messages or listen to your calls, and no one else can either. Privacy isn’t an optional mode — it’s just the way that Signal works. Every message, every call, every time. Learn more about Signal Foundation Learn more about the Signal app   "To inspire, organize and mobilize individuals to improve the human condition physically, emotionally and spiritually with malice towards none and charity for all. " Our goal is that each and every like-minded citizen does everything they can to be prepared for whatever may come. Mercury One will act as a guide to mobilize Americans to assist each other as well as first responders: physically, emotionally and spiritually. We must give a hand up and not a hand out, while caring for the elderly and nurturing the young. Learn more about Mercury One   The Regional Food Bank is a 501(c)(3) not-for-profit organization... --- ### About Us - Published: 2014-02-17 - Modified: 2020-11-13 - URL: https://www.prospectgenius.com/about-us/ Prospect Genius is a small business that’s dedicated to serving small businesses. Because we’re a small company just like you, we understand many of the challenges you face. In fact, we deal with many of the same obstacles and hurdles every day. As our mission statement describes, we are focused on helping other small businesses thrive. That is our foundation, our inspiration, and our motivation, and it’s the reason so many of our clients find success with Prospect Genius. We believe in delivering superior customer service. This comes not through outsourcing to a call center but rather by providing easy access to our friendly staff. When clients call Prospect Genius, they’re connected directly with team members who are knowledgeable about their account and committed to offering exceptional customer care. We believe in generating the best possible ad and site copy for our clients. By utilizing only experienced, native-speaking writers and editors to craft content, our team is able to create professional-sounding, highly effective, and error-free text for clients’ campaigns. We believe in treating clients with nothing but respect and honesty. Prospect Genius is dedicated to forming lasting partnerships with our clients, and to do so, we understand that it’s critical to always consider the best interests of our clients first—no exceptions. MISSION STATEMENT Prospect Genius exists to help small businesses thrive. We partner with companies and organizations to help them not just to survive, but to grow and prosper. Our unwavering commitment to integrity forms the core of every partnership we... --- ### Get in Touch - Published: 2014-02-17 - Modified: 2025-03-24 - URL: https://www.prospectgenius.com/contact/ Get in Touch Have a question? Need advice? We’d be happy to point you in the right direction. Reach a friendly, human voice at (800) 689-1273. (800) 689-1273 Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Get in Touch! Name *Phone Email *Message * Submit Feel free to text us at 518-708-6724 You may also text your sales and customer service agents directly, by using their phone numbers. By texting Prospect Genius, you are agreeing to receive Conversations (external) messages from Prospect Genius. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Frequency of messaging will vary depending upon your rate of messaging to us. Visit https://www. prospectgenius. com/privacy-policy/ . --- ### Starter - Published: 2014-02-17 - Modified: 2014-02-17 - URL: https://www.prospectgenius.com/advertising-services/starter/ %%showpage%%197%% An affordable package designed to help you establish a basic web presence, Starter is a way to get your feet wet when it comes to online advertising. Starter includes a small-scale LeadTrax™ site (including a mobile version) and adds a Google+ Local listing that we optimize and monitor on your behalf. Who Is It For? For companies that have no existing web presence, Starter provides a straightforward way to dip their toes into the ocean that is online advertising. For small businesses that can’t handle a large volume of calls, Starter offers a controlled way to boost their client base without becoming overwhelming. Starter is a great foundation to get you started, and if you choose to upgrade to the more extensive promotion and increased lead generation of our Core package in the future, there’s no need to toss your campaign and start over. We’ll expand your Starter package, building on the work that’s already been done to maximize your investment and keep your web presence growing. --- ### Frequently Asked Questions - Published: 2014-02-17 - Modified: 2020-11-10 - URL: https://www.prospectgenius.com/faq/ --- ### Advertising Services - Published: 2014-02-17 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/advertising-services/ This page no longer displays. --- ## ## Posts ### Mischievous Wake-Up Call - Published: 2025-06-06 - Modified: 2025-06-06 - URL: https://www.prospectgenius.com/laughs/mischievous-wake-up-call/ - Categories: Laughs --- ### Using ScamWatch GPT to Fact-Check Fanntastic Media LLC's Google "Check-In" Pitch - Published: 2025-06-03 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/blog/using-scamwatch-gpt-to-fact-check-fanntastic-media-llcs-google-check-in-pitch/ - Categories: Blog One of our readers recently pointed us to an interesting blog post from a marketing agency: This One Google Maps Trick Can Get You More Calls—Fast The pitch? That doing “check-ins” on your Google Business Profile (GBP) at job sites can help you get more calls. So, we decided to put that claim to the test using ScamWatch GPT, our favorite AI tool for sniffing out sketchy marketing tactics. Step 1: Take a Screenshot We grabbed a screenshot of the blog post (you can also copy and paste the text if that's easier). Step 2: Upload it to ScamWatch GPT Once uploaded, we hit “enter” and waited for the AI to do its thing. Here’s what came back: Pretty interesting, right? Step 3: Keep the Conversation Going ScamWatch GPT lets you keep chatting, so we asked a few follow-up questions. Here’s another snippet we thought was worth sharing: Check the Sources One great thing about this tool? You can click the little “Sources” button to see exactly where the information came from. Here’s a peek at the source list: This helps you verify the information on your own (and we highly recommend that you do. ) After all, even AI gets things wrong sometimes. (They call it "hallucinating," which is just a polite way of saying, it might make stuff up. ) Pro Tip Use one AI to fact-check the other. For example, you can take the output from ScamWatch GPT (ChatGPT) and copy and paste it into Grok or Gemini, asking... --- ### A Simple Analogy: The Main Difference Between How AI and Google Behave When Visiting Your Site - Published: 2025-06-03 - Modified: 2025-06-06 - URL: https://www.prospectgenius.com/blog/a-simple-analogy-the-main-difference-between-how-ai-and-google-behave-when-visiting-your-site/ - Categories: Blog - Tags: AI, AI Optimization Leer en español If you’re a small business owner, you’ve probably heard a lot lately about how AI is changing everything, especially when it comes to search engines, online content, and how customers find you. And let’s be honest: most of it sounds like techno-babble. You're busy, so the last thing you need is jargon. You just need to know what’s actually changing, and what you should do about it. Here’s why this matters: If you understand how AI and search bots function differently, you can spot B. S. from a mile away, especially from marketers or “AI experts” who are just trying to sell you something. And more importantly, you can start making smart, focused improvements to your website, so you’re not just guessing or stabbing in the dark. In short, this is about playing the new game with your eyes wide open. So, let’s break it down with a simple analogy that shows exactly how search bots (like Google) and AI bots behave when they visit your site, and how that changes the way your business shows up online. Imagine: The houses in your town are like websites, each containing interesting documents, books, etc. Your town's network of streets is just like the internet itself. The "bots" from Google and ChatGPT and others, are mail-carriers. Search Bots: The Mail Carrier with a Giant Bag Like mail-carriers, search bots walk down the street, knock on every door, and take a copy of whatever documents are inside each house. They toss... --- ### Dog sent to do the grocery shopping - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://www.prospectgenius.com/laughs/dog-sent-to-do-the-grocery-shopping/ - Categories: Laughs --- ### Quickly Decode All These Crazy AI Ads, Claims, and Sales Pitches - Published: 2025-05-28 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/blog/quickly-decode-all-these-crazy-ai-ads-claims-and-sales-pitches/ - Categories: Blog - Tags: AI, ScamWatch Leer en español If it feels like you’ve been seeing more fishy ads lately (especially ones promising AI miracles that sound too good to be true) you’re not imagining things. The internet is buzzing with bold claims, from “automated fortune-building bots” to tools that supposedly do your marketing, taxes, and grocery shopping all in one click. And honestly, it’s getting hard to tell what’s real anymore. The Problem: Most Claims Sound Legit The trouble is, many of these pitches are dressed up in slick design and impressive-sounding language. Words like “machine learning,” “generative neural networks,” and “autonomous content pipelines” get thrown around like confetti, but under the hood, many of these products are either overhyped or downright fake. For busy small business owners, who’s got time to dissect all that jargon? Let’s take a real example that was dumped into our Facebook feed: A Facebook ad from a company promises they can “Get You Indexed by ChatGPT” for just $30 a month. Sounds like a dream, right? Like SEO for AI? Dig a little deeper though, and it unravels fast. In the comments, they admit that it’s not really “indexing” like Google does. Instead, they claim to “stream your URL into ChatGPT’s training data” by creating something called JSON-LD schema and “dynamic prompts. ” They even say they’re “building a data pipeline into the model. ” That all sounds very technical... but here’s the truth: It’s pure techno-babble trash. Large language models like ChatGPT are retrained every few months at best, and... --- ### What Does A Dog Say? Roof! Roof! - Published: 2025-05-20 - Modified: 2025-05-20 - URL: https://www.prospectgenius.com/laughs/what-does-a-dog-say-roof-roof/ - Categories: Laughs How did they get there? Why do they look like this is just a normal afternoon? The ears... LOL🤣 --- ### 10 Easy Ways To Prepare For AI Dominance In A Post-Search World - Published: 2025-05-19 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/blog/10-easy-ways-to-prepare-for-ai-dominance-in-a-post-search-world/ - Categories: Blog - Tags: AI, AI Optimization Leer en español The way people find local businesses is changing fast. We’re moving away from traditional search engines like Google and toward AI-powered tools like ChatGPT, Grok, and Gemini. These platforms are gaining users at a rapid pace, and taking huge chunks of traffic away from search. If you’re still relying on search to reach new customers, you’re targeting a rapidly-shrinking audience. AI tools aren’t just smarter, they’re faster, more convenient, and often more helpful than search ever was. That’s why more people are turning to them to ask questions, get recommendations, and even find local service providers. And here’s the key: these tools are already deciding which businesses to recommend... and which ones to ignore. That’s why businesses like yours need to act now. If you wait until the pain sets in, it’ll be too late, and you can’t just "buy your way in" like you can with PPC ads. Even worse, these AI models don’t refresh daily, weekly, or even monthly. It's common for AIs to be a year or two behind in their knowledge because retraining can cost millions of dollars. That means new information (like your website), may not be included for many months, or even years. Here are 10 easy actions you can take today to help AI recognize your business and recommend you to future customers. 1. Ask for Better Reviews Not just more reviews, but better ones. Ask your happy customers to be specific: “They quickly and professionally installed a new water... --- ### Purple - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://www.prospectgenius.com/laughs/purple/ - Categories: Laughs --- ### History Is Repeating: We're Reliving The Yellow Pages Collapse - Published: 2025-05-13 - Modified: 2025-06-05 - URL: https://www.prospectgenius.com/blog/history-is-repeating-were-reliving-the-yellow-pages-collapse/ - Categories: Blog - Tags: AI, AI Optimization Leer en español Remember when people laughed at the iPhone? No keyboard? All screen? Back in 2007, Blackberry and Palm Pilot users thought it was a gimmick. But within just a few years, physical keyboards were basically extinct, and Apple had reshaped the entire mobile industry. Or think back to 2005. You could run a business without a website and still be fine. But by 2010? If you didn’t have a professional site, you might as well have been invisible. Customers were online, and if you weren’t, they simply couldn’t find you. And then there’s the Yellow Pages. In 2005, those big fat books were still landing on everyone’s doorstep. A lot of folks thought they’d be around forever. But the internet had other plans. Usage plummeted. By 2015, they were on life support. Today, can you even remember the last time you actually saw one? These changes happen slowly at first... then all at once. Right now, we’re living through one of those moments again. Search (yes, even Google) is on the verge of becoming the next Yellow Pages. Sounds crazy, right? But AI tools like ChatGPT, Grok, and Gemini are already quietly siphoning traffic away from search engines. Instead of Googling, people are asking their AI assistants, and getting direct, no-click answers on the spot. It won’t be long before typing a search and scrolling through results feels as outdated as using a Rolodex. It’s faster, easier, and more intuitive to simply ask your AI buddy and get... --- ### There's always one - Published: 2025-05-09 - Modified: 2025-05-09 - URL: https://www.prospectgenius.com/laughs/theres-always-one/ - Categories: Laughs --- ### ScamWatch: “Broken Links” and Bogus Pages - Don’t Fall for This Website Audit Trick - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://www.prospectgenius.com/blog/scamwatch-broken-links-and-bogus-pages-dont-fall-for-this-website-audit-trick/ - Categories: Blog, ScamWatch - Tags: 404 errors, free assessment, ScamWatch, URLs Leer en español If you’ve been running your business website for more than five minutes, chances are good you've gotten that email. You know the one—some helpful “expert” reaching out to let you know that your website is riddled with errors, broken links, and issues that are just begging for a free audit. Sounds generous, right? Yeah, not so much. Today, we're putting this pesky scam under the microscope. Spoiler alert: that broken link they’re pointing to? It’s as fake as a $3 bill. The Scam in a Nutshell Here's how it usually goes:You get an email from someone claiming they ran a scan of your website. They found broken links, missing pages, or critical SEO errors. They even include a few URLs to "prove" their point. Something like this: “Hi! We noticed several errors on your website, such as this one: https://yourbusiness. com/advertising-services/flying-unicorn-repair. We’d love to offer you a free audit to help fix these problems. ” Looks scary at first, right? But there’s just one little problem: That page was never supposed to exist. Let’s Talk About Filing Cabinets Let’s break this down with a good old-fashioned analogy: your website is like a filing cabinet. The structure of every URL on Earth is like this: https://file-cabinet-name/drawer-name/file-name The cabinet itself is your main website — for example, www. prospectgenius. com. Each drawer in the cabinet is a directory — maybe one drawer is for “Advertising Services” (/advertising-services/), another for “Testimonials,” and so on. Inside each drawer are your actual files — real pages,... --- ### When your best friend says you've had enough screen time for today - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://www.prospectgenius.com/laughs/when-your-best-friend-says-youve-had-enough-screen-time-for-today/ - Categories: Laughs --- ### Are You Chasing 'Fresh Content' for Nothing? What Local Service Websites Really Need - Published: 2025-04-30 - Modified: 2025-05-05 - URL: https://www.prospectgenius.com/blog/are-you-chasing-fresh-content-for-nothing-what-local-service-websites-really-need/ - Categories: Blog, Marketing Strategy - Tags: freshness, Google Algorithm, SocialStream Leer en español You’ve probably heard the phrase “Google loves fresh content. ” And while there’s some truth to that, there’s also a lot of confusion, especially for local service businesses like plumbers, electricians, contractors, etc. Unfortunately, that confusion is being used to sell all kinds of unnecessary content updates and “SEO services” that don’t move the needle (and might even hurt your rankings. ) If you’ve ever been told to keep rewriting your “Water Heater Installation” page just to stay “fresh,” this post is for you. Let’s break down what Google really means by freshness, when it matters, and how you can use it strategically, without wasting your time or money. Does Google Prioritize Freshness for Small Business Websites? Yes, Google’s algorithm does consider freshness, especially for time-sensitive searches like news, sports scores, or celebrity gossip (thanks, Taylor Swift). This started with updates like the Caffeine Update (2010) and Freshness Update (2011). But here's the thing: if someone’s searching “fix leaky faucet” or “plumber near me,” they’re not looking for the latest info. Instead they want relevant and reliable info. That’s why your core service pages (like drain cleaning or water heater repair) don’t need to be updated constantly. Google is more interested in how helpful, trustworthy, and locally relevant your content is. When Does Fresh Content Actually Matter? While static service pages are fine as-is (as long as they’re solid), fresh content does help in the right places: Local SEO BoostsRegularly adding content that highlights recent jobs or local testimonials... --- ### Children's Drawings Brought to Life With AI - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://www.prospectgenius.com/laughs/childrens-drawings-brought-to-life-with-ai/ - Categories: Laughs --- ### AI Optimization: Hype, Hope, or Head Start? - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://www.prospectgenius.com/blog/ai-optimization-hype-hope-or-head-start/ - Categories: Blog - Tags: AEO, AI, AI Search, Artificial Intelligence, GEO, seo Leer en español Last week, we unpacked the alphabet soup of SEO, GEO, and AEO. This week, we’re staying in the same neighborhood, but turning the spotlight onto a buzzword that’s been lighting up our inboxes and call logs: AI Optimization. Let’s clear the air right away: Not all AI optimization is a scam. But some of it? Yeah... it's more smoke and mirrors than substance. AI Optimization: The New Snake Oil... or the Next Big Thing? Here’s the truth: There's a lot of AI snake oil being sold right now. Fancy dashboards, “AI-powered” this, “machine learning” that... some of it sounds impressive, but when you dig in, it’s all fluff that has no functional purpose (at least at the present time. ) We’ve had a few confused call-ins recently, wondering if they’re being taken for a ride. It’s a fair concern! But here’s the flip side: completely ignoring AI is like refusing to get a smartphone in 2009. Sure, your flip phone still works... but for how long? Don’t Break the Bank, But GET OFF of Zero Let’s be clear: we’re not suggesting you dump your entire marketing budget into AI tomorrow. That’s not smart. But staying at zero? That’s even riskier. Here’s why: Right now, search is still king. About 95% of your traffic probably comes from search engines like Google. But that balance is shifting. Fast. The traffic you get from search will continue to drop. That much we already know for certain. We’re looking at a near... --- ### Has A.I. Killed the SEO Star? SEO, GEO, and AEO for Modern Digital Marketing - Published: 2025-04-15 - Modified: 2025-05-05 - URL: https://www.prospectgenius.com/blog/has-a-i-killed-the-seo-star-seo-geo-and-aeo-for-modern-digital-marketing/ - Categories: Blog - Tags: AEO, AI, Answer Engine Optimization, Artificial Intelligence, Generative Engine Optimization, GEO, seo Leer en Español If you’ve been around digital marketing even a little, you’ve heard of SEO (Search Engine Optimization. ) You know the drill: use the right keywords, build some solid backlinks, and boom, your website shows up on Google when someone types in “water heater installation Boston MA. ” But in 2025, the game’s evolving. A lot. Thanks to the rise of AI-powered assistants (like Alexa and Siri) and chat-based search (like ChatGPT, Gemini, Perplexity,  and Grok), it’s no longer just about ranking on Google. It’s about showing up in the answers AI gives people. Even Google is using Gemini to show you AI answers to your searches, right at the top of the search results. This is why AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are becoming so critical. Let’s break it all down. SEO: The Classic Crowd-Pleaser Goal: Rank high on Google (and other search engines) when someone searches for services you offer. Focus: Keywords, structure, speed, backlinks. Let’s say you’re a plumber in Boston. You create a page like: Title Tag: Water Heater Installation Boston MA | Boston Hot Water Pros H1: Water Heater Installation in Boston, MA Meta Description: Need water heater installation in Boston, MA? Call now for fast, affordable service! Your content hits the right phrases—“plumbing in Boston,” “tankless water heaters,” “Boston water heater repair”—and you throw in a Google Map, a few local backlinks, and you’re cookin’. Outcome: Your page shows up when someone Googles “water heater installation Boston MA. ” Clicks start coming... --- ### SEO Myth-Busting: Geotagging Photos To Improve Local Search Rankings - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-geotagging-photos-to-improve-local-search-rankings/ - Categories: Blog, SEO Myth-Busting Leer en español You’ve probably heard the latest online marketing “trick”: geotagging your photos. The pitch is simple: add location data to your pictures (like where you took that shot of a fixed pipe or a new deck), and Google will magically push your business to the top of local searches like “plumber near me. ” Sounds like a silver bullet, right? Wrong. It’s a myth. Geotagging isn’t going to make or break your online success. It’s not bad, it’s just not worth your time. Let’s bust this myth wide open, figure out who’s pushing this nonsense, and get you focused on what actually brings in customers. What’s Geotagging, Anyway? Geotagging means adding your location info to the meta data of your photos. Most phones these days will automatically add the latitude and longitude of where you are when you take your photos and stick that information into the file's meta data. The idea is that Google sees this and says, “Oh, this electrician works in ! ” and bumps you up in search results. It’s being sold as a fast, easy way to win at local search. But here’s the catch: it barely moves the needle, and you’ve got better things to do. Where’s This Hype Coming From? I know that you’re busy fixing sinks, mowing lawns, or wiring houses, so you might not have time to dig into why this keeps popping up. Here’s the scoop: SEO “Experts” Want Your Money: Some marketing companies and so-called gurus on TikTok... --- ### Puppy Panics At The Stairs - Published: 2025-04-09 - Modified: 2025-04-17 - URL: https://www.prospectgenius.com/laughs/puppy-panics-at-the-stairs/ - Categories: Laughs --- ### The 3 Ranking Factors You’re Overlooking - Published: 2025-03-31 - Modified: 2025-04-01 - URL: https://www.prospectgenius.com/blog/the-3-ranking-factors-youre-overlooking/ - Categories: Blog Leer en Español Baseball season is here, and every fan knows the thrill of a grand slam. It’s the highlight-reel moment that gets the crowd roaring. But ask any coach or player who’s hoisted a championship trophy, and they’ll tell you the real secret: it’s not the home runs that win games—it’s small ball. Bunting, stealing bases, hitting singles, playing solid defense. Doing the little things right, inning after inning, adds up to a W. Your small business’s search rankings? Same deal. Everyone’s chasing the “home run. ” That shiny new tool or a quick trick to dominate Google overnight (looking at you, GBP Heatmap fans). But the pros know that consistent, fundamental plays beat flashy distractions every time. At Prospect Genius, we’re all about “Clean, Plan, Grow”—and today, we’re breaking down three overlooked ranking factors (plus a bonus AI curveball) that are your small ball SEO playbook. Master these, and you’ll be racking up wins all season long. 1. NAP Consistency: Your Leadoff Hitter In baseball, a leadoff hitter sets the tone—get it wrong, and the whole inning suffers. For local SEO, that’s your NAP (Name, Address, Phone number). If your business info isn’t identical everywhere online (your website, Google Business Profile (GBP), directories, social pages) Google gets confused. And a confused Google doesn’t rank you highly. Why It Matters: Inconsistent NAP is like sending a pinch hitter who doesn’t know the signals. Google’s bots won’t trust your listing, and your visibility takes a hit. How to Fix It: Audit... --- ### ScamWatch: Don't Fall For The Citation Scam - Published: 2025-03-25 - Modified: 2025-03-26 - URL: https://www.prospectgenius.com/blog/scamwatch-dont-fall-for-the-citation-scam/ - Categories: Blog, ScamWatch Leer en Español  If you’ve ever gotten a call out of the blue saying something like, “Your directory listings aren't set up properly to be found by Google! ” or “Your listings aren't working for voice search! ”... you're familiar with this directory listing scam. But it’s not just phone calls anymore. These days, slick-looking online tools promise to “scan the web” for your business listings. After a few seconds of dramatic loading... BAM! The results are always: You're not even in 75% of the directories you need The ones you ARE in, are all wrong You've failed at life and should rethink every decision you've ever made Sounds urgent, right? Directory citations ARE important for ranking... so you'd better drop everything and sign up for their monthly plan immediately! Hold up. Let’s talk. What’s Actually Going On? Most of these tools and callers are selling directory listing services. That’s not inherently shady, but using fear and misinformation to push their product? That’s where things get messy. To show you just how bad the problem is, we'll use a reputable company's tool. Sorry Moz Local, you're in the hot seat today. Don’t get us wrong, Moz is a respected name in the SEO world. We’re not calling them scammers. But when even their citation checker tool is a prime example of why these tools can’t be trusted blindly, you know the rest are garbage too. We ran Prospect Genius through their citation checker. The results? Claimed we’re missing 89% of our listings. (Not true. )... --- ### Being mocked by an orangutan is especially harsh - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://www.prospectgenius.com/laughs/being-mocked-by-an-orangutan-is-especially-harsh/ - Categories: Laughs --- ### No matter the species, siblings are all the same - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://www.prospectgenius.com/laughs/no-matter-the-species-siblings-are-all-the-same/ - Categories: Laughs --- ### This bird has some crazy moves - Published: 2025-03-18 - Modified: 2025-04-17 - URL: https://www.prospectgenius.com/laughs/this-bird-has-some-crazy-moves/ - Categories: Laughs --- ### Is this cat confused or just a lazy hunter? - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://www.prospectgenius.com/laughs/is-this-cat-confused-or-just-a-lazy-hunter/ - Categories: Laughs --- ### How Long SHOULD Things Take? Setting Realistic Timelines - Published: 2025-03-17 - Modified: 2025-03-17 - URL: https://www.prospectgenius.com/blog/how-long-should-things-take-setting-realistic-timelines/ - Categories: Blog, Google Business Profile News, SEO Industry News, SEO Myth-Busting - Tags: GBP, Suspended GBP, timeline Leer en Español In today’s digital world, everyone expects instant results. But when it comes to SEO, backlinks, and Local Service Ads (LSAs), things don’t work that way. Many business owners assume that once they launch a website or add a backlink, they’ll see immediate results on Google. In reality, even a Google Ads campaign (arguably the quickest thing to turn on and off) won't be at peak performance for at least a month or two. Let’s break it down so you can understand why things take time and what to expect when working on your online presence. The Search Engine Road Atlas A great way to think about Google is to compare it to an old-school road atlas. Back in the day, if a new road was built, it wouldn’t appear in printed atlases until the next edition was published, maybe a year later. Google works in a similar way. When you search for something on Google, you’re NOT searching the live internet. You’re searching Google’s database of known webpages. If Google hasn’t discovered your new site or backlink yet, it won’t show up in the search results. Here’s how the process works: Google’s bots (also called crawlers or spiders) find your website. This could take days or weeks, depending on how often your site is updated and linked to. Google processes and categorizes the data. Your website isn’t immediately visible in search results. It goes through indexing, testing, and ranking processes first. Google updates its search results. Only... --- ### SEO Myth-Busting: Dominate All The Rankings Through GBP Optimization - Published: 2025-03-12 - Modified: 2025-03-03 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-dominate-all-the-rankings-through-gbp-optimization/ - Categories: Blog, SEO Myth-Busting - Tags: GBP Optimization, MythBusting Leer en Español Lately, we’ve been hearing a common misconception: if you purchase a Google Business Profile (GBP) optimization service, your listing will skyrocket to the top rankings in cities far and wide, sometimes even hundreds of miles away. We hate to break it to you, but that’s just not how it works. Optimizing your GBP is essential, yes. It’s critical to have the right categories, high-quality photos, a well-defined service area, and strategic keyword placement. But no amount of optimization will override Google’s built-in ranking limitations. What GBP Optimization Can (and Can’t) Do Think of GBP optimization like fine-tuning an engine. You can get it running at peak performance, but it won’t magically turn a sedan into a race car. There’s a ceiling to what optimization can achieve. Here’s what proper GBP optimization can do: Improve your visibility in your immediate service area Ensure your business information is complete and accurate Help you rank higher than competitors with weak profiles But here’s what it won’t do: Make you rank in cities far from your physical location Override Google’s local ranking factors Guarantee you a #1 spot in all searches In fact, over-optimizing your GBP (stuffing it with keywords or misleading information) can actually get your listing penalized or even suspended. That’s where the real expertise comes in: knowing where the limits are and how to push them effectively. GBP Optimization Alone Isn’t Enough Even with the best GBP optimization, your rankings are still influenced by other SEO factors. If... --- ### Funny soundtrack prank - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://www.prospectgenius.com/laughs/funny-soundtrack-prank/ - Categories: Laughs Sound On 🔊🎵 --- ### ScamWatch: AI-Powered Fake Leads: The Next Big Scam? - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://www.prospectgenius.com/blog/scamwatch-ai-powered-fake-leads-the-next-big-scam/ - Categories: Blog, ScamWatch - Tags: AI, Lead Gen, pay per lead, PPL, scams, ScamWatch Leer en Español We’ve all seen AI technology evolve at an insane pace, sometimes for the better, sometimes... not so much. AI customer service bots, Google’s AI making restaurant reservation calls, and even deepfakes, have become normal. But what’s the next scam we should be watching out for? Here’s a prediction: AI-generated fake leads. The Rise of Fake AI Leads Right now, plenty of lead generation companies sell small businesses “qualified leads. ” Some are legit, some... not so much. But what if scammers took this to the next level? Imagine a HomeAdvisor- or Thumbtack-style business that promises to connect you with paying customers, but those “customers” don’t actually exist. Instead, AI-generated voices call you, ask the right questions, and sound just human enough to make you think it’s a real lead. You talk to the "lead" for a few minutes and it either fizzles out, you're given a brush off like "I have to talk to my husband about it," or even worse, you book a completely bogus appointment. You are then charged for this lead, regardless of the outcome. And here’s the real kicker: Even legitimate lead-gen companies could be tempted to do this. If just 1 in 10 leads were AI-generated fakes, they increase revenue by 10% and it's almost entirely profit! After all, they don’t get paid when you land a customer, they get paid when you buy a lead. See the problem? At Prospect Genius, we’ve always avoided business models where our success isn’t directly tied... --- ### ScamWatch: Positive Reviews Used As An Offensive Weapon - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://www.prospectgenius.com/blog/scamwatch-positive-reviews-used-as-an-offensive-weapon/ - Categories: Blog, ScamWatch - Tags: fake reviews, positive review attack, starsaver Leer en Español In the competitive world of local business, your online reputation is everything. A few great reviews can bring in a steady stream of new customers, while just a handful of negative ones can scare them away. Unfortunately, some people are exploiting this reality in the worst way possible—by weaponizing fake reviews ( both negative AND positive 😲 ) against their competitors. That’s right. While you're working hard to earn honest feedback, others are playing dirty, using fake reviews to damage competitors' reputations or even get them penalized by platforms like Google. It’s a growing problem that you must monitor vigilantly or you risk the brutal result once the hammer drops. The Two Types of Fake Review Attacks There are two main tactics bad actors are using in these attacks and we're primarily (so far) seeing this on Google. 1. Buying Fake Negative Reviews to Damage a Competitor’s ReputationThis is the most-common, least creative, and has been going on for the longest. In this scenario, someone hires a service or uses fake accounts to flood a competitor’s profile with 1-star reviews. These reviews are often vague, fabricated, and designed to scare off potential customers. For example, you might see reviews like, “Terrible service. Never using them again,” with no details or records of an actual transaction. As you know, negative reviews directly hurt a business’s visibility on platforms like Google and reduce customer trust. Even a few fake negative reviews can impact your bottom line because a high... --- ### Are GBP Heatmaps (AKA Local Search Grids) Helpful Tools or Shiny Distractions? - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://www.prospectgenius.com/blog/are-gbp-heatmaps-aka-local-search-grids-helpful-tools-or-shiny-distractions/ - Categories: Blog Leer en Español When it comes to marketing your small business online, there’s no shortage of fancy tools promising to give you an edge. One of the more recent ones making the rounds is the Local Search Grid (or GBP Heatmaps), a tool designed to show how your Google Business Profile (GBP) ranks across different points on a map. Sounds useful, right? Well... not really. At least, not for most small businesses. This falls into the category of "data for the sake of data" in my opinion. Who Actually Benefits from These Heatmap Tools? These tools were built primarily for multi-location brick-and-mortar stores that rely on walk-in traffic. Think chain restaurants, retail stores, dental offices, or gyms. These businesses need to see how far their visibility extends and where they might need to improve. For them, expanding to neighboring territories is about getting rankings from the next block over, not the town that's 10 miles away. If you’re running a single-location service-area business (SAB) like a plumbing, electrical, or roofing company, these tools will be a shiny toy that will lead to very little actionable data. Why? Because your business doesn’t rely on people coming to you—you go to them. Why SABs and Single-Location Businesses Don’t Need This Tool Minimal Time Savings While it might seem like this tool would save you a whole bunch of time, it likely won't. In fact, it might be a net drain on your time because you'll spend hours playing with it, trying to... --- ### Why Were My Google Reviews Removed?! - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://www.prospectgenius.com/blog/why-were-my-google-reviews-removed/ - Categories: Blog, Google Business Profile News, SEO Industry News - Tags: GBP, Google, Google Business Profile, google reviews, reviews Leer en Español If you’ve recently noticed that your Google Business Profile (GBP) reviews are disappearing, you’re not alone. The internet has been ablaze for the last week or so as business owners are trying to figure out why they've been seeing their hard-earned reviews disappearing from their GBPs. Some have seen their review count drop by dozens, while others have fluctuated wildly, gaining and losing reviews seemingly at random. So, what’s going on? A Known Bug (But No Immediate Fix) Google has acknowledged that this is a known issue with the review counts and claims to be working on a fix. In many cases, the reviews themselves haven’t actually been deleted, it’s just the displayed number that’s inaccurate. On Reddit and other forums, business owners are reporting major drops in their review count overnight. We’ve seen this firsthand with our own clients: Appliance repair company – started with 1,001 reviews, dropped to 970, then dropped to 926 Plumber – started with 200 reviews, dropped to 195 Piano instruction business – started with 45 reviews, dropped to 40 Some businesses have seen their review count bounce back temporarily, only to lose them again. One of our plumber clients saw their count drop from 198 to 18, only to return to 198 later. Another Factor: Inactive Google Accounts Getting Deleted As we've mentioned before, Google announced that it will be deleting accounts that remain inactive for two years. In its support article on the topic, Google states that "all of its content... --- ### The Importance Of NAP Matching And Why You Need To Care About It - Published: 2025-02-05 - Modified: 2025-01-29 - URL: https://www.prospectgenius.com/blog/the-importance-of-nap-matching-and-why-you-need-to-care-about-it/ - Categories: Blog Leer en Español  Even though this is an old topic, it's still wildly misunderstood and often neglected. When clients land at our doorstep, their poor NAP matching is the number one reason why their marketing efforts have failed in the past. This is why we always recommend starting with our CleanSlate service so we can clean up the mess that's holding you back before we try to push forward with new efforts. What Is NAP Matching? NAP stands for Name, Address, and Phone Number, and NAP matching refers to making sure this information is identical everywhere it appears online. At Prospect Genius, we expand that to NAPU because the URL (website) really should be treated similarly. Google (and other search engines) want to see a consistent story across all directories, websites, and citations. Why? Because consistency builds credibility. The Courtroom Analogy: Why Inconsistency Hurts Imagine you're in court, facing a ridiculous accusation: kicking puppies at Peter’s Pet Palace. Following the rule of "if one is good, two is better," you hire three lawyers to defend you. Each one tells the best defense he can come up with: Lawyer 1: "Your honor, my client wasn't even at the pet store! " Lawyer 2: "Your honor, my client is deathly allergic to puppies, so he only visited the kittens! " Lawyer 3: "Your honor, my client LOVES puppies! He’s already rescued 12 dogs! " What's the result? Jail. Jail is the result. The judge doesn't trust you because your defense is inconsistent. You’re going to... --- ### The GBP Minefield - Undocumented Traps That Trip Up Users - Published: 2025-01-22 - Modified: 2025-01-28 - URL: https://www.prospectgenius.com/blog/the-gbp-minefield-undocumented-traps-that-trip-up-users/ - Categories: Blog Leer en Español Google Business Profiles (GBPs) might look simple on the surface, but behind the scenes, they’re like a giant game of Jenga. One seemingly harmless change can cause unexpected ripple effects like disabling key features, hiding your business from search results, or, in some cases, getting your profile suspended altogether. Want an example? Imagine adding an “online appointment” option to your profile. Sounds pretty benign, right? Well... That change will actually disable showing local justifications in the search results. Didn’t see that coming, did you? And that’s just one of the many hidden quirks in Google’s system. If you’ve ever wondered why your GBP doesn’t seem to be performing as well as it could—or worse, why it’s been suspended—you’re not alone. Let’s break down how the wrong configuration choices can lead to unintended consequences, and why navigating Google Business Profiles is a lot trickier than it seems. When Turning One Thing On Turns Another Thing Off Google’s GBP system has a lot of interdependencies, meaning that turning one feature on can inadvertently turn something else off—or even cause bigger problems down the line. Let’s dive into a couple of examples to show how this works. Online Appointment Blocks Local Justifications As we mentioned earlier, enabling the “online appointment” or “online services” attribute might seem like a smart move, especially for service-based businesses. However, this choice will block your profile from showing local justifications. What's a "local justification" you ask? We covered a lot of that in a previous... --- ### Dogs Messing With Cats - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/dogs-messing-with-cats/ - Categories: Laughs --- ### The Dizziest Fighting Style - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/the-dizziest-fighting-style/ - Categories: Laughs --- ### How To Properly Dance To Metallica - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/how-to-properly-dance-to-metallica/ - Categories: Laughs --- ### Camel Eats A Lemon - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/camel-eats-a-lemon/ - Categories: Laughs --- ### Kitchen Towel Thief - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/kitchen-towel-thief/ - Categories: Laughs --- ### Dog's Paw Goes Numb - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/dogs-paw-goes-numb/ - Categories: Laughs --- ### When Being Awake Is Just Too Hard - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/laughs/when-being-awake-is-just-too-hard/ - Categories: Laughs --- ### GBP Performance Emails - They Don't Mean What You Think They Mean - Published: 2025-01-21 - Modified: 2025-01-22 - URL: https://www.prospectgenius.com/blog/gbp-performance-emails-they-dont-mean-what-you-think-they-mean/ - Categories: Blog, Google Business Profile News, Tips and Tricks Leer en Español  Those monthly emails from Google about your Google Business Profile (GBP) performance can be incredibly misleading—and they’re confusing a lot of people. They often look something like this: What’s interesting is that people misinterpret them in opposite ways. Some clients call us excited, convinced that the email shows they’re suddenly dominating the competition. Others call us in a panic, saying, “Google says you’re doing a terrible job this month! ” The truth? These emails don’t actually tell you either of those things. Your GBP Email Only Tells Part of the Story Google’s summary email only reports on your GBP performance and only compares this month to last month. That means: It doesn’t reflect your overall web presence It says nothing about your rankings in search results It doesn’t include any paid ads (PPC) performance It doesn’t tell you how your GBP is performing in absolute terms It’s like checking today’s temperature and assuming that’s the climate trend for the entire year. It’s just a tiny snapshot, not the big picture. Absolute vs. Relative Performance: Why Comparing to Last Month Is Misleading Because the email only compares your performance to the previous month, some very basic factors can completely distort your understanding of reality. Here are a few common scenarios: Scenario 1: A Temporary Spike Makes a Normal Month Look Bad If your performance spiked last month and returned to normal this month, the report will say you’re “underperforming. ” But in reality, you’re just back to your usual numbers... . --- ### ScamWatch: Scammers Threatening to De-List GBP Unless They Get a Ransom - Published: 2025-01-10 - Modified: 2025-01-15 - URL: https://www.prospectgenius.com/blog/scamwatch-scammers-threatening-to-de-list-gbp-unless-they-get-a-ransom/ - Categories: Blog, ScamWatch - Tags: GBP, Google, Map Listing, ransom, scams, ScamWatch Leer en Español  Remember the old “I will sell you one of the top 3 positions in Google” con? It lingered, for years, in one form or another but now it's evil cousin is back. The new version of this old scam is now about removal of your listing, rather than placing it at the top. What's terrible about this is that it leverages the much more powerful fear-of-loss frame work rather than the weaker want-of-gain. And that's why people are falling for it. One of our clients, a tax resolution specialist, recently became the target of this scam. They were threatening him with removal of his Google Business Profile (GBP) from Google Maps unless he paid them. How the Scam Works Here’s how these scammers operate: They contact business owners, often through phone calls or emails, with urgent and threatening messages. They claim they have control over your Google Business Profile and that they’ll delete it or make it invisible unless you pay them a fee. Some even offer “services” to boost your GBP ranking for a price—an offer that sounds enticing, but is pure fiction. The goal? To scare you into forking over your hard-earned cash. Why This Has An Air Of Truth Most people know that it's Google who controls the presence (or lack thereof) of the GBPs in both Google Maps and their search results. Many people also realize that it's possible to community-edit content on there. In fact, there's still quite a bit of bad... --- ### Reader Suggestion: How to Improve SEO/Rankings - Published: 2025-01-07 - Modified: 2025-01-08 - URL: https://www.prospectgenius.com/blog/reader-suggestion-how-to-improve-seo-rankings/ - Categories: Blog, Tips and Tricks Leer en español We recently got a suggestion from a reader that we cover SEO and how to improve rankings. So, this post is going to do exactly that! This is a massive topic that's far too broad to go into detail on every point, but we'll focus on the general topics and, more importantly, the order you should do them in. 1. Clean Up Your Digital Clutter Your past campaigns have almost certainly left a trail of outdated info. Things like old phone numbers, websites, and addresses, will drag your rankings down because they break your NAP match. That is to say, you're not presenting a consistent story to Google about your Name, Address, and Phone number (and website). Most marketing companies skip this step, but we always like to start with CleanSlate because it makes no sense to work against the weight of that old information when you can start fresh and set yourself up for long-term success. Track Down Old Info: Search for any outdated phone numbers, addresses, or websites tied to your business. They can mess with your NAP (Name, Address, Phone Number) consistency. Update Listings: Edit the info where possible. If you can’t, reach out to site operators and request updates. Time-Saving Tip: Consider tools or services like CleanSlate to expedite this process. This step sets the foundation for everything else you’ll do! 2. Fix Your Website Your website is the foundation of your SEO success, and it needs to work for both people and... --- ### ScamWatch: Paying For Leads That Should Be Free - Published: 2024-12-30 - Modified: 2024-12-30 - URL: https://www.prospectgenius.com/blog/scamwatch-paying-for-leads-that-should-be-free/ - Categories: Blog, ScamWatch - Tags: ScamWatch Leer en español This edition of ScamWatch deals with something we're seeing at an increasing rate. It's very possible that some of these cases are not so much a scam as they are just opportunistic greed, but either way, it's something you should be on the lookout for. We're seeing links to profile pages from pay-per-lead providers like Thumbtack, HomeAdvisor, Angi, or Housecall Pro end up in the “Website” or “Booking” fields of Google Business Profiles (GBPs) and other online directories. This causes visitors to be sent to platforms where every call, click, or email becomes a billable event, instead of free, organic leads. Let’s break it down and talk about how to protect your hard-earned traffic. Why It’s Happening Sometimes, these links appear in your GBP or directories without your knowledge. It could happen for a variety of reasons: Automated Systems: It’s possible that an automated integration between your accounts and the lead provider is populating this information. Lead Providers Themselves: We’ve seen instances where providers may insert their links without explicit permission. The result? Customers you’ve worked hard to attract are directed to a lead provider’s page. Instead of contacting you directly, they’re routed through a paid platform that charges you for traffic that YOU generated. Why It’s a Problem You’re Paying Twice for Leads: Imagine spending money on ads or SEO to bring people to your business, only to send them to a paid lead provider. It’s like paying to build a bridge and then getting charged... --- ### GBP Suspensions Due To "Google Account Restricted" - Published: 2024-12-19 - Modified: 2024-12-19 - URL: https://www.prospectgenius.com/blog/gbp-suspensions-due-to-google-account-restricted/ - Categories: Blog, Google Business Profile News, Tips and Tricks - Tags: GBP, GMB, Google Business Profile, google my business, Map Listing, Suspended GBP Leer en español If you’ve ever dealt with a Google Business Profile (GBP) suspension, you know it’s frustrating, confusing, and disruptive to your business. One sneaky root cause we’re seeing more often is tied to a “Google account restricted” email. Let’s break it down. What Does “Google Account Restricted” Mean? This issue pops up when an email tied to your GBP (whether it’s the owner’s or one of the managers’) gets flagged by Google for bad behavior. When that happens, Google will suspend any profile tied to that email address. Ouch. It will look like this: The tricky part? Many GBPs have more than one email associated with them, so figuring out which email is restricted can feel like solving a mystery. For a marketing company like Prospect Genius, we can tell if it's our email causing the problem by looking to all the other GBPs tied to that account. But most business owners have just a single GBP so it's much harder to rule out any of the emails that way. Why This Happens Since some marketing companies don't follow Google’s rules, we're starting to see a rise in the number of “restricted account” issues tied to emails owned by these firms. Unfortunately, if they get flagged for bad behavior on a different GBP, yours will get taken down too, just because it's tied to that "restricted" account. This makes it critical to choose your partners wisely. What You Can Do to Protect Your GBP Here are our best... --- ### Puppy works smarter, not harder - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://www.prospectgenius.com/laughs/puppy-works-smarter-not-harder/ - Categories: Laughs --- ### Penguin rethinks his choices - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://www.prospectgenius.com/laughs/penguin-rethinks-his-choices/ - Categories: Laughs --- ### Dog plus caffeine - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://www.prospectgenius.com/laughs/dog-plus-caffeine/ - Categories: Laughs --- ### Sold out by his siblings - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://www.prospectgenius.com/laughs/sold-out-by-his-siblings/ - Categories: Laughs --- ### Dog thinks human needs less screen time - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://www.prospectgenius.com/laughs/dog-thinks-human-needs-less-screen-time/ - Categories: Laughs --- ### Fake Reviews, Perilous or Genius? - Published: 2024-12-11 - Modified: 2024-12-11 - URL: https://www.prospectgenius.com/blog/fake-reviews-perilous-or-genius/ - Categories: Blog - Tags: fake reviews, GBP, Google Business Profile, Google Map Listing, review spam, reviews You already know how important reviews are. But sometimes, the temptation to "game the system" with fake reviews can feel irresistible. Whether it’s writing reviews yourself, enlisting friends and family, or outright buying them, it might seem like a clever shortcut. Spoiler alert: it’s not. Here’s our take, based on years of dealing with Google Business Profiles (GBPs), reinstating suspended profiles, recovering lost reviews, and navigating Google’s systems in general. Fake Reviews Are Shockingly Easy to Detect Sure, creating a 2 or 3 fake reviews will likely fly under the radar. However, 2 or 3 reviews are neither worth policing, nor likely to do much of anything to help your rating. They will, however, contribute to getting you flagged and your listing suspended if/when you manage to get noticed by the Google police. Here’s some examples of how simple it is to detect review fraud: Rate of Acquisition With millions of GBPs to analyze, Google knows exactly how many reviews businesses like yours typically receive over time. If a roofing company suddenly accumulates reviews at a rate 20 times faster than average, it’s a glaring red flag. No roofing crew is doing 15 jobs a day and getting all those clients to leave glowing reviews. If you buy fake reviews, you'll end up with a very unnatural surge of review activity. Since computer systems are very good at monitoring simple data flows like the raw volume of reviews and the rate of change in review acquisition, this type of fraud... --- ### Dancing Dog - Published: 2024-12-04 - Modified: 2024-12-04 - URL: https://www.prospectgenius.com/laughs/dancing-dog/ - Categories: Laughs --- ### Reviews: Why you MUST get them and tips for getting more of them - Published: 2024-12-03 - Modified: 2024-12-03 - URL: https://www.prospectgenius.com/blog/reviews-why-you-must-get-them-and-tips-for-getting-more-of-them/ - Categories: Blog, Tips and Tricks - Tags: Google, reviews, reviewstream Leer en español Let’s cut to the chase: reviews aren’t just nice to have anymore. They’re a massive piece of the Google rankings game, and potential customers expect to see reviews before committing to a purchase. Getting those reviews can be challenging, but don’t worry—we’ve got some tips to help. Why Reviews Are Critical for Online Success Google’s ranking algorithm is heavily influenced by reviews. High ratings combined with a solid number of reviews tell Google—and potential customers—that your business is legitimate, reliable, and relevant. So, what’s the "right" number of reviews? The answer is simple: “at least one more than your next-highest competitor. ” Of course, this assumes a similar star rating. And as we all know, "simple" doesn’t always mean "easy. " Whatever you do, don’t fake it. Buying reviews or posting fake ones might seem like a quick fix, but Google can spot this behavior from a mile away. The result? Your listing gets suspended. It’s just not worth the risk. Why Reviews Matter to Your Customers It’s not just about algorithms. Reviews are crucial for earning the trust of potential customers. Think about your own habits—when was the last time you booked a service or bought a product without checking the reviews first? In today’s world, where we trust strangers on the internet to guide us in choosing products and services, reviews are a lifeline. Reviews provide customers with proof of your expertise, reliability, and customer service. They’re a critical part of the decision-making process. While no one... --- ### Donkey laughs at dog after it touches the electric fence - Published: 2024-11-26 - Modified: 2024-11-26 - URL: https://www.prospectgenius.com/laughs/donkey-laughs-at-dog-after-it-touches-the-electric-fence/ - Categories: Laughs --- ### Google Partner Badges: Why They Don’t Mean What You Think - Published: 2024-11-25 - Modified: 2024-11-25 - URL: https://www.prospectgenius.com/blog/google-partner-badges-why-they-dont-mean-what-you-think/ - Categories: Blog Leer en español If you’ve been burned by marketing companies before, you’re not alone. Small business owners—especially in industries like plumbing, HVAC, landscaping, and others—have long been targeted by slick-talking marketers making big promises. One of the shiniest carrots these companies dangle? The “Google Partner” badge. It sounds impressive, right? A stamp of approval from the world’s biggest tech company. But here’s the truth: that badge is way easier to get than you think. Let’s break it down. What Is a Google Partner Badge, Really? The Google Partner program is supposed to identify agencies with advanced skills in running Google Ads campaigns. To earn the badge, an agency has to meet three basic requirements: Spend at least $10,000 on Google Ads over 90 days. Maintain a 70% optimization score in their ad accounts. Have 50% of their team certified in Google Ads. At first glance, this might seem like a rigorous process. But when you look closer, the cracks start to show. How Easy Is It to Get? Let’s put it this way: as long as you spend enough money, the rest is child’s play. Here’s why: 1. The Ad Spend ($10,000 over 90 days) This is the only challenging part. If an agency handles high-budget clients, they can hit this mark with no problem—regardless of whether they’re running campaigns effectively. Google doesn’t care if the money is being wasted on poorly targeted ads. They just care that it’s being spent. 2. The Optimization Score (70%) This score is shockingly... --- ### Don't Use Your Social Media Profile As Your "Website" in Google Maps - Published: 2024-11-18 - Modified: 2024-11-18 - URL: https://www.prospectgenius.com/blog/dont-use-your-social-media-profile-as-your-website-in-google-maps/ - Categories: Blog, Google Business Profile News Leer en español If you're using your Facebook page as the "website" on your Google Business Profile (GBP), it’s time to make a change, right now! Google's rules have been tightened up regarding this practice, and failing to follow their guidelines can lead to serious consequences, including suspensions. What’s the Issue? Suspensions Are on the Rise Google now penalizes businesses that use a social media link—like a Facebook page—in the "website" field of their GBP. This field is specifically for a business’s main website, and misusing it can result in your GBP being flagged or suspended. Social Links Have a Proper Home Google has a dedicated section within the GBP interface for social media links. This is where they want you to include your Facebook, Instagram, or other social profiles—not in the "website" field. Your Website Is a Ranking Factor Having a proper website linked to your GBP isn’t just about compliance—it’s also a ranking signal. A well-structured, relevant website boosts your visibility in local search results. Choosing to leave the "website" field blank means you’re willingly ranking lower than you could. What’s the Solution? Link to a Real Website If you don’t already have a website, it’s crucial to get one. A simple one-page website is enough to satisfy Google’s requirements and can act as a digital business card for your company. No More Free Websites From Google Google used to offer a free, one-page website option for GBP users. However, this feature was discontinued in early 2024. If... --- ### Google Business Profiles: Address-Based, Service-Area, and Hybrid - Published: 2024-11-08 - Modified: 2024-11-08 - URL: https://www.prospectgenius.com/blog/google-business-profiles-address-based-service-area-and-hybrid/ - Categories: Blog, Google Business Profile News, Marketing Strategy - Tags: GBP, GMB, Google Business Profile, Google Map Listing, google my business Leer en español A Google Business Profile (GBP) is an essential tool for local businesses looking to boost visibility in Google Search and Maps. However, we find there's a lot of confusion about Google's rules governing the use of each type of GBP. "There are different types? ! " Yeah, that's usually where the conversation starts... Google offers different profile types—address-based, service-area, and hybrid—designed to match various business setups. Knowing the differences and rules around each type can help your business to not only appear in relevant searches and attract the right customers, but most-importantly, to avoid the dreaded penalties associated with picking the wrong one for your situation. Let’s explore these three types of profiles and discuss which one is best suited for your business type.   1. Address-Based Google Business Profile Address-based profiles are designed for businesses with a physical location where customers can visit. By listing a visible address, these profiles can rank highly in searches within that area, making them powerful for businesses aiming to capture nearby customers. This local ranking advantage has led some businesses to use virtual addresses in desirable locations, like city centers, to rank higher—though Google strictly prohibits this practice. Furthermore, they have implemented new verification requirements that make these sorts of tricks effectively impossible to pull off. Pros: Strong Local Ranking: Address-based profiles rank well for searches close to the listed address. This can be particularly advantageous in high-demand areas, as the business is seen as “established” and easy to locate. Increased Customer... --- ### Dog Leaves Nothing to Interpretation - Published: 2024-11-01 - Modified: 2024-11-01 - URL: https://www.prospectgenius.com/laughs/dog-leaves-nothing-to-interpretation/ - Categories: Laughs --- ### Cats Afraid of Aluminum Foil - Published: 2024-11-01 - Modified: 2024-11-01 - URL: https://www.prospectgenius.com/laughs/cats-afraid-of-aluminum-foil/ - Categories: Laughs --- ### Halloween Prank - Published: 2024-11-01 - Modified: 2024-11-01 - URL: https://www.prospectgenius.com/laughs/halloween-prank/ - Categories: Laughs --- ### Why Virtual Addresses No Longer Work: The Evolution of Google Map Listing Verification - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://www.prospectgenius.com/blog/why-virtual-addresses-no-longer-work-the-evolution-of-google-map-listing-verification/ - Categories: Blog, Google Business Profile News, SEO Industry News Leer en español If you’ve ever tried to use a virtual address from a service like Regus, Anytime Mailbox, or a co-working space to get a pin on Google Maps, you’ve probably noticed it doesn’t work anymore. You can still use these addresses for "service-area" businesses, but they won’t get you that coveted map pin. So, why the change? It all goes back to the way Google’s verification process has evolved over the years. If you’ve felt the frustration of each new layer of verification, you’re not alone — and understanding this history helps explain why today’s methods are more thorough and harder to bypass. The Early Days In the beginning, Google required no verification at all. Users could put together a map listing, and after a cursory review (if that), it went live. Google also introduced a tool called Map Maker that let users make real-time changes to listings. With so little oversight, businesses used virtual addresses, while spammers and competitors created fake profiles, edited legitimate listings, and flooded the system with inaccurate data. Over time, this mess of invalid listings threatened Google’s reliability, leading them to evolve to phone verifications and eventually close down Map Maker altogether. Phone and Text Verification Google’s first real attempt at verification came in the form of phone calls and text messages. The idea was to link listings to a specific phone number tied to the location’s country. This method initially worked well enough and continued to allow virtual addresses to pass. Unfortunately,... --- ### Snake Prank Goes Really Well - Published: 2024-10-25 - Modified: 2024-10-25 - URL: https://www.prospectgenius.com/laughs/snake-prank-goes-really-well/ - Categories: Laughs --- ### Why Would Google Block Users From Leaving Reviews A Google Business Profile? - Published: 2024-10-25 - Modified: 2024-10-25 - URL: https://www.prospectgenius.com/blog/why-would-google-block-users-from-leaving-reviews-a-google-business-profile/ - Categories: Blog, Google Business Profile News, Tips and Tricks Leer en español Recently, a client reached out to us with a puzzling Google Business Profile (GBP) issue. His team had been regularly sharing the Google review link with customers to acquire reviews, which is, of course, a critical part of every business'  online strategy these days. The listing was live and fully visible to anyone searching for the business, so from the outside, everything looked fine. However, there was a hidden problem: when customers clicked on the link to leave reviews, they simply couldn’t. Google was actively preventing them from leaving reviews, but our client had no clue this was happening—there were no warnings or notifications from Google. He only learned of the issue when a customer notified him that the review link wasn’t working. Diagnosing the Problem: The Case of the Blocked Reviews Without any alerts or notifications from Google, it wasn’t immediately obvious what was wrong. Our team dove into the details, exploring every potential cause. After some careful troubleshooting and digging, we uncovered the root of the issue: the business had been misclassified by Google. Although the listing itself was live and customers could see it, the misclassification blocked the ability to leave reviews, a fairly rare and challenging problem to identify. Below is what the GBP notice looked like for users. It just reads "Posting is currently turned off. "   Why Would Google Block Reviews? ! At first, it seemed strange that Google would block reviews, but as we researched, it made more sense. Referring to... --- ### Is That A Real Google Phone Number? - Published: 2024-10-22 - Modified: 2024-10-22 - URL: https://www.prospectgenius.com/blog/is-that-a-real-google-phone-number/ - Categories: Blog, ScamWatch - Tags: google caller ID, Google Phone Numbers, real google phone numbers, valid google phone number Leer en español You’ve probably received one of those sketchy calls claiming to be from Google... who hasn't at this point? We've all been there—someone calls saying they're with Google and you need to verify your account, update payment info, or even pay to keep your Google Business Profile (which is free, by the way). To help you steer clear of these scammers, we’ve put together a list of valid Google phone numbers (for the United States. ) These are the real Google numbers you can trust, so the next time you get a "Google" call, you can be more certain that it's legit. Valid Google Phone Numbers Google Maps For issues related to your Google Business Profile (GBP) (formerly Google My Business)  650-206-5555 650-763-0461 844-899-8101 650-203-0000 650-417-9099 650-215-5133 650-215-5109 Google Voice Assistant For inbound calls from the Google Voice Assistant. This is posted on Google's website here: https://support. google. com/business/answer/7690269 650-206-5555 650-763-0461 650-899-8667 844-899-8101 855-252-7709   Google Voice Support 650-933-2255   Google Ads (AdWords) Support 650-206-5555   Download Our Verified Google Contact Card Want to make sure you always have the right Google phone numbers on hand? We’ve created a downloadable contact card with the verified phone numbers listed above. It’s an easy way to add them to your phone so you can avoid being fooled by scammers. Download Google Verified Contacts (vCard)   Simplified List of Valid Google Phone Numbers If you'd rather add these to your phone yourself, here's a simplified list you can copy/paste from. 650-203-0000 650-206-5555 650-215-5109 650-215-5133 650-253-0000... --- ### Which Half Of Your Ad Spend Is Wasted? - Published: 2024-10-16 - Modified: 2024-10-16 - URL: https://www.prospectgenius.com/blog/which-half-of-your-ad-spend-is-wasted/ - Categories: Blog Leer en español "Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. " This classic quote from marketing pioneer John Wanamaker hits home for many small business owners. You put money into advertising, but it’s hard to know exactly where it’s paying off. Luckily, in today’s digital world, we don’t have to stay in the dark. With simple, affordable tracking tools, you can finally figure out which half of your advertising spend is wasted—and stop wasting it! At Prospect Genius, we tackle this challenge head-on using three simple but powerful tools: AdTrax, CallTrax, and PhoneSwap. Let’s break down how each one works and how they can help you make the most of every dollar you spend on advertising. 1. CallTrax: Know Which Campaigns Are Driving Calls We all know that getting a live human to pick up the phone on the phone is where the money is. The challenge is in connecting that phone call to a specific marketing campaign so you know where to dial up your spend. We solve this with CallTrax. CallTrax provides a unique phone number for each campaign you run, and since it forwards calls directly to your regular number, you won’t even be able to tell anything has changed. What CallTrax does is simple but powerful: it tracks exactly which campaigns are generating phone calls. You’ll be able to pinpoint which ads are making your phone ring and which ones aren’t worth the money. 2. PhoneSwap: Tailored... --- ### Google Business Profile Rescue: The Quick Fix for Suspended Listings - Published: 2024-10-11 - Modified: 2024-10-11 - URL: https://www.prospectgenius.com/blog/google-business-profile-rescue-the-quick-fix-for-suspended-listings/ - Categories: Blog - Tags: fix my GMB, GBP Rescue, Google Business Profile Suspension, quick fix for GBP suspension Leer en español Has your Google Business Profile (GBP) been suspended or disappeared from Google Maps? As a business owner, especially in home services like plumbing, electrical work, or HVAC, you know how critical it is for potential customers to find you online. When your Google listing is down, so is your visibility. The good news? Our Google Business Profile Rescue service offers a quick fix for GBP listings to help you get back on the map fast! The Danger of Suspension: Two Official Tries Google only gives you two official tries to reinstate a suspended profile. If you don’t succeed on those two attempts, your business could be banned from Google permanently. Plus, every failure is another delay, which can mean surviving for weeks without a live GBP. Scary, right? That’s why it’s so important to get it right the first time. Don't Use Up Those Tries Without a Pro! Here’s the thing: while it might seem tempting to rush in and try to fix your listing yourself, we strongly recommend against using up your two official tries without a professional on your side. The first two attempts offer by far your best odds of success, and we’ve seen too many business owners lose their hard-won reviews simply because they didn’t have the right help from the start. The reality is that Google’s guidelines are tricky, and a small misstep could cost you dearly. Don’t leave that to chance—get in contact with us early, and we can ensure your... --- ### Why Password Hygiene And 2FA Are So Important - Published: 2024-10-04 - Modified: 2024-10-04 - URL: https://www.prospectgenius.com/blog/why-password-hygiene-and-2fa-are-so-important/ - Categories: Blog, Tips and Tricks Leer en español How to Secure Your Online Accounts: A Cautionary Tale and Easy Fixes Last week, I helped a business owner who was dealing with a major issue: her Facebook account had been hacked. Some sneaky person managed to gain access, make themselves an admin, and was on the verge of locking her out of her own business page. She only discovered the problem when she couldn’t log into her Instagram account, even though she was certain she had the correct password. Why Did This Happen? After looking into it, it became clear that someone likely obtained her password through a data breach or used a brute-force attack to guess it. The reason this was possible? She wasn’t using unique passwords for each account and hadn’t enabled 2-factor authentication (2FA). These are simple steps that could have prevented the whole ordeal. How to Prevent This From Happening to You Yes, it takes a bit of effort to secure your accounts, but trust me, the alternative is much worse. If someone gains control of your business accounts, they can wreak havoc—posting inappropriate content, driving away customers, and damaging your reputation. Reclaiming access to a hacked account can be a nightmare, and the damage done in the meantime can be long-lasting. Let’s break down some easy steps to avoid this headache. What is 2FA? 2-factor authentication (2FA) adds an extra layer of protection by requiring a second form of identification, beyond just your password. You can use apps like Aegis (the... --- ### Domain Renewal Letters Sent By Snail Mail Are Scams - Published: 2024-10-01 - Modified: 2024-10-02 - URL: https://www.prospectgenius.com/blog/domain-renewal-letters-sent-by-snail-mail-are-scams/ - Categories: Blog, ScamWatch - Tags: domain registration, domain scams, scams Leer en español In this edition of our ScamWatch series, we’re highlighting a specific type of scam that’s has been around for years, but just won't go away—fake domain registration renewal letters sent by good old-fashioned snail mail. What Are Fake Domain Registration Renewal Letters? Picture this: You’re sorting through your mail, and you find a letter that looks official. It says your domain is about to expire, urging you to renew immediately. The letter looks professional and uses scary language like “final notice” or “urgent action required. ” But here’s the catch—it's a scam. (Click an image to expand it) These fake domain registration renewal letters are designed to trick you into thinking your website will go offline unless you take immediate action. The scammers hope to get you to pay for a bogus renewal service or to charge you way more than what your actual domain registrar would ask. The critical thing to remember is this: if it arrives by mail, it's almost certainly a scam. Unlike emails, which can sometimes be legit (though they require careful scrutiny), you can safely assume that 100% of domain-related letters sent via snail mail are fraudulent. Just throw them out. Why Do Scammers Send These Letters? While many scams these days target your inbox, domain renewal scams have a retro twist—they often arrive by postal mail. Scammers choose this method because it feels more official and less likely to be questioned. After all, most people are cautious about clicking on email links... --- ### Dog Raised by Bunnies - Published: 2024-09-25 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/dog-raised-by-bunnies/ - Categories: Laughs --- ### Corgi or Beaver? - Published: 2024-09-25 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/corgi-or-beaver/ - Categories: Laughs --- ### Dog Training His Reflexes - Published: 2024-09-25 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/dog-training-his-reflexes/ - Categories: Laughs --- ### Llama Face - Published: 2024-09-25 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/llama-face/ - Categories: Laughs --- ### Spinning Panda - Published: 2024-09-25 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/spinning-panda/ - Categories: Laughs --- ### ScamWatch: That Demo Isn't As Unbiased As You May Think - Published: 2024-09-24 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/blog/scamwatch-that-demo-isnt-as-unbiased-as-you-may-think/ - Categories: Blog, ScamWatch Your search results are not my search results because Google shows significantly different results to each user. Failing to understand the extent of this personalization is leading many people to be taken advantage of, and I want to help put a stop to that. We all know that ranking highly in Google’s search results drives more traffic, which then drives more sales. Unfortunately, some sales reps are more concerned about their own profits than being transparent and manipulate search results in a way that essentially misleads you about your true rankings. One way they do this is by performing a search during a video call or in a pre-recorded video to “prove” that your rankings are strong. It seems foolproof — you just saw it happen with your own eyes. But what you might not realize is how easy it is to manipulate those results to create a narrative that the salesperson wants you to believe. Let’s break down how this works and why it’s so important for your business to understand.   The Personalized Search Illusion Google is fantastic at delivering information tailored to us individually. It tracks our preferences, our search history, and even takes location into account when displaying results. But that also means that Google’s search results are highly personalized. What you see on Google isn’t necessarily what your customers see, and that’s where the problem arises. If a salesperson is trying to impress you by showing how well your business ranks, they’re unlikely to explain... --- ### SEO Myth-Busting: The Truth About Landing Pages - Published: 2024-09-18 - Modified: 2025-03-03 - URL: https://www.prospectgenius.com/blog/seo-mythbusting-the-truth-about-landing-pages/ - Categories: Blog, SEO Myth-Busting - Tags: Landing Pages, Multiple Websites, MythBusting, seo First things first: A landing page needs to be on your website's domain. If it isn’t, then it’s not a landing page—it's a completely separate website, even if it’s only a single page. This distinction is crucial because many business owners are being misled by marketers who claim otherwise. This myth can end up hurting your SEO and wasting your marketing efforts. The False Promise: "Landing Pages on Other Domains Boost Traffic! " Some marketers might try to convince you that placing landing pages on different domains is a clever way to boost traffic or "hack" Google's system. They might claim that this tactic can somehow give you an edge in search rankings or drive more leads. But here's the reality: creating landing pages on different domains does not give you an SEO advantage. In fact, it can do the opposite. The Reality: What Landing Pages Are and Aren't A landing page is a tool designed to guide visitors toward a specific action, like signing up for a newsletter, requesting a quote, or making a purchase. However, to be an effective part of your marketing strategy, it must reside on your main domain. For example, if your website is www. yourwebsite. com, your landing page should look something like www. yourwebsite. com/landing-page. When it’s hosted on your main domain, it contributes to your site’s overall SEO health and authority. If you create a page on a different domain (like www. someotherdomain. com), Google treats it as an entirely separate website. This means you’re splitting your SEO power... --- ### Repeated Charges From Facebook - Is It A Scam? - Published: 2024-09-12 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/blog/repeated-charges-from-facebook-is-it-a-scam/ - Categories: Blog, ScamWatch, SEO Industry News - Tags: Facebook Advertising, Facebook Billing, Facebook Fraudulent Charges, Meta Ads, Meta Billing, Repeated Facebook Charges If you’ve just started running ads on Facebook (Meta) and are noticing multiple small charges on your credit card, you've probably got several alarm bells going off. We get it—seeing a string of transactions labeled “Facebook” with random codes screams fraud and will set off all the alarm bells. But before you panic, let’s break down what’s really happening with Facebook’s billing practices. Why Am I Seeing So Many Facebook Charges? If you're new to Facebook Ads, the company’s billing practices will most certainly catch you off guard. You're going to see multiple Facebook charges on your credit card and they'll all be from something like "Facebook WHNS8298DI" which is very suspicious. The Meta ads billing schedule is... unusual... to be sure. These initial charges typically range from $2 to $5, and they seem to happen back-to-back, which is why you'll likely be hearing from your credit card company's fraud protection department. Facebook isn’t trying to scam you, and your card wasn't hacked. Unfortunately, Meta decided, for some reason, to charge people in a fashion similar to scam artists. In theory, this is because they're trying to mitigate their risk of being left holding the bag on services rendered without payment received. They're trying to ensure your payment method works and that you'll actually pay for the traffic they're sending you. At the start of your ad campaign, Facebook will bill your card in small increments in rapid succession. Over time, that interval will space out and the dollar amount per transaction... --- ### Cat Discovers Carbonation - Published: 2024-09-05 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/cat-discovers-carbonation/ - Categories: Laughs --- ### Panda Cleans His Room - Published: 2024-09-05 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/panda-cleans-his-room/ - Categories: Laughs --- ### Dog Doesn't Want to Leave - Published: 2024-09-05 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/dog-doesnt-want-to-leave/ - Categories: Laughs --- ### The Truth About Your PageSpeed Insight Scores - Published: 2024-08-30 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/blog/the-truth-about-your-pagespeed-insight-scores/ - Categories: Blog, SEO Myth-Busting - Tags: SEO Analysis Tools So, you've just run your website through Google's PageSpeed Insights tool, and you're staring at that performance score like it's the end of the world. Maybe you got a 32 on mobile and are now convinced your business is doomed unless you hit that elusive 100. Hold on a second—before you start throwing money at your site like confetti at a parade, let's take a deep breath and talk about what that number actually means. The Google Doctor Is In—But You Might Be Misdiagnosing Your Website Imagine this: You have a weird pain in your side, so you do what we all do (even though we know we shouldn't)—you Google your symptoms. After a few clicks, you're convinced that you have a rare tropical disease. You march into your doctor's office and start telling them exactly what's wrong with you. Now, unless your doctor is a saint with infinite patience, they might gently remind you that they have years of training and experience that Google simply can't replace. The same thing happens when people look at their PageSpeed Insights score. They see a number and think they know exactly what's wrong with their site. But interpreting that number correctly takes expertise. Without it, you might end up chasing your tail—or worse, wasting a ton of money on something that won’t actually help your website perform better where it counts. Spoiler Alert: Literally No One Gets a Perfect Score Let's get one thing straight: that perfect 100 on your PageSpeed score? ... --- ### Clumsy Malamute Puppies Falling - Published: 2024-08-19 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/clumsy-malamute-puppies-falling/ - Categories: Laughs https://www. youtube. com/shorts/tqcjXrQy2-4 --- ### Scam Watch: Pricey Google Business Profile Scams - Published: 2024-08-19 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/blog/scam-watch-pricey-google-business-profile-scams/ - Categories: Blog, ScamWatch Welcome to the first installment of our new series, Scam Watch, where we expose the tricks and traps that shady marketers use to swindle small businesses. Today, we're diving into a particularly sneaky scam that's been making the rounds: dishonest marketers claiming that your Google Business Profile (GBP) isn’t free and charging exorbitant fees to set it up. Spoiler alert: they’re lying! The Truth About Google Business Profiles Let’s set the record straight: Google Business Profiles are 100% free to create and belong to you, the business owner. If someone is telling you otherwise, they’re either misinformed or outright trying to scam you. Your Google Business Profile is your digital storefront on Google. It’s one of the key ways customers find you when they search for the services you offer, and it provides essential information like your business hours, location, and reviews. But here’s the kicker—you do not need to pay anyone to claim or create your profile. Following the Rules Is Key—And There’s a Lot of Them While creating a GBP is free, Google imposes many rules you'll need to follow. Ignoring these rules can result in your profile being suspended or even removed. Here are a few common pitfalls: Keyword Usage: Adding unnecessary keywords in your business name, description, or elsewhere in an attempt to rank higher. Address Type Selection: Choosing the wrong location setting. Not all businesses are eligible for GBPs, and those that are still have to ensure they pick either the location-based or service-area-based address... --- ### Cats Get Brain-Freeze - Published: 2024-07-01 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/cats-get-brain-freeze/ - Categories: Laughs https://youtube. com/shorts/dWnVUIeMcoI? si=J6Za4uXdkIefJDHo --- ### The Half of SEO You Don't See, But Still Really Matters - Published: 2024-07-01 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/blog/the-half-of-seo-you-dont-see-but-still-really-matters/ - Categories: Blog, Marketing Strategy Backlinks are essential for winning in search engines. While good content is crucial (on-page SEO), the less obvious but equally important part of the equation is backlinks (off-page SEO. ) What Is A "Backlink? " A backlink is just a link to your site from another site. Search engines treat each one like a "vote" in your favor. You can think of search results as a popularity contest where the site with the most "votes" wins. That's why you NEED backlinks. Over time, websites will naturally accumulate these, but unless you want to wait several years, you need to expedite the process by actively pursuing these links. OK, How Do I Do That? The quickest and easiest way to get backlinks (without being naughty and breaking any of Google's rules) is to use directory sites. It used to be possible to manually create these, but most directory sites now get their data from the major data aggregators, rather than crowdsourcing, which means you need to use a service. Directory Services There are many directory services to choose from and their quality and efficacy varies. Ours happens to be called Directory Dominator. Directory Dominator puts you into ALL of the major data aggregators (not just one or two) AND into a cluster of key, important directories to get quick results. This gives you both the widest-possible coverage (volume) and targeted, high-quality backlinks as well. How Important Is It Really? How important is Directory Dominator? It's literally the third step for every business our... --- ### SEO Myth-Busting: Multiple Map Listings Is Better Than Just One - Published: 2024-06-27 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-multiple-map-listings-is-better-than-just-one/ - Categories: Blog, SEO Myth-Busting Welcome back to our SEO Myth-Busting series! Today, we’re diving into a myth that's as persistent as a tick on a hound dog in July: “If one Google Business Profile is Good, 7 Must be Better! ” Many business owners believe that creating multiple Google Business Profiles (GBPs, aka Map Listings) for a single business will boost their online presence. But is this really true? The Myth Unveiled Here’s the scoop: Google’s policy clearly states that you can only have one listing per business location. Yes, you read that right—one location, one listing. Creating multiple GBPs for a single business is a violation of Google’s guidelines and can lead to serious consequences. These include the suspension of all your listings or even being flagged as a spammer, potentially barring you from ever creating GBPs again. Yikes! “But My Competitor Has Tons of Listings and He's Doing Great! ” Ah, the old “keeping up with the Joneses” argument. It’s something we hear more often than we'd like. While some businesses seem to get away with having multiple listings, the reality is that they're, at best, flying under the radar for a while. Google handles many millions of listings, so some do slip through the cracks—until they don’t. Often, these are older listings that haven’t been touched in years and are therefore unnoticed. The issue arises when these listings are disturbed. Maybe you or someone on the internet (through the "community edit" feature) make a change. That tends to bring attention to the Business... --- ### The Bush Man - Published: 2024-06-20 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/the-bush-man/ - Categories: Laughs https://youtube. com/shorts/SMWSzQLSI6k? si=1usJ7rtL9ftYWQ2U --- ### Dog Launches Himself Down the Stairs - Published: 2024-06-20 - Modified: 2024-09-27 - URL: https://www.prospectgenius.com/laughs/dog-launches-himself-down-the-stairs/ - Categories: Laughs https://youtu. be/57CrF_PtWNQ? si=OAM9SFbvOgFSjJ6Y&t=4 --- ### Now Only Two Tries to Appeal a Google Business Profile Suspension - Published: 2024-06-17 - Modified: 2024-06-17 - URL: https://www.prospectgenius.com/blog/now-only-two-tries-to-appeal-a-google-business-profile-suspension/ - Categories: Blog, SEO Industry News If you rely on Google Business Profile (GBP) for your online presence (who doesn't? ), there’s a crucial update you need to know about. Google has rolled out new rules that limit your appeals for a suspended GBP to just two attempts. Let's dive into what these changes mean for you and how to navigate this new landscape effectively. Key Changes and Timeline When Did These Rules Go Into Effect? The new rules were implemented recently, bringing significant changes to how GBP suspensions are handled. As of November 2023, Google allows only two tries to appeal a suspended profile. After these two attempts, if your profile isn’t reinstated, it will be permanently suspended. The Two-Try Rule: What It Means Google’s new policy means you have two chances to get your suspended GBP reinstated. If both appeals fail, your profile is gone for good. This makes it more important than ever to get it right the first time. Consequences of Failing Twice Failing to reinstate your profile after two appeals can have severe repercussions: Loss of Reviews: You’ll lose all your accumulated reviews and ratings. Loss of Visibility: Your business won’t appear in Google search results or on Google Maps, making it harder for customers to find you. Revenue Impact: Reduced visibility can lead to a significant drop in customer inquiries and revenue. Reach Out to Us Before Starting the Reinstatement Process At Prospect Genius, we understand how critical your Google Business Profile is to your business. That’s why we strongly urge... --- ### When is PPC the Right Option? - Published: 2024-06-12 - Modified: 2024-06-14 - URL: https://www.prospectgenius.com/blog/when-is-ppc-the-right-option/ - Categories: Blog, Marketing Strategy Today, we’re diving into when PPC (Pay-Per-Click) is the right choice for your business and how it can complement your SEO efforts. Let's get started! Not clear on what PPC is? Don't worry, we have an explainer for that right here!   PPC: Quick Results While SEO Ramps Up One of the best uses of PPC is to get quick results while your SEO efforts are ramping up. Here’s why: SEO Takes Time: Building a solid SEO strategy is like planting a tree. It takes time for your site to climb up the rankings, but once it does, the results are long-lasting. PPC is Immediate: With PPC, you can start seeing traffic almost instantly. As soon as your ads go live, you’re in front of potential customers. This makes PPC and SEO fit together like a hand in a glove. While SEO works its magic in the background, PPC keeps the traffic flowing. The Cost Factor: Renting vs. Owning Traffic PPC can get expensive over time. Think of it as renting traffic—you pay for every click. On the other hand, SEO is like owning your traffic. Once your site is ranking well, you get organic traffic without having to pay for every visitor. Here’s the strategy: Start with PPC: Use PPC to get immediate visibility and traffic. Invest in SEO: While PPC is driving traffic, work on your SEO to build a sustainable, long-term traffic stream. Transition Over Time: As your SEO starts to pay off and your site climbs... --- ### What is PPC? - Published: 2024-06-12 - Modified: 2024-06-14 - URL: https://www.prospectgenius.com/blog/what-is-ppc/ - Categories: Blog, Marketing Strategy, Tips and Tricks Whether you're a plumber, an electrician, or the go-to handyman in your neighborhood, getting your name out there is crucial. Today, we're diving into the world of PPC—Pay-Per-Click advertising. It's time to make those internet waves and bring in more customers. Ready? Let's go! How It Works So, what exactly is PPC? Think of it as a digital auction where you bid to have your ads shown to potential customers. When someone clicks on your ad, you pay a small fee—hence, Pay-Per-Click. Google Ads: This is the big one. You create an ad, choose your keywords (the search terms you want your ad to show up for), set your budget, and voila! Your ad appears at the top of Google's search results. It's like getting a VIP pass to the front of the line. Facebook Ads: While Google Ads focus on keywords, Facebook Ads target people based on their interests, behaviors, and demographics. You can get super specific—want to reach homeowners in your area who recently moved? Facebook's got you covered. Bing Ads: Yep, Bing also offers PPC advertising. While it’s less popular due to having a smaller slice of the search traffic pie compared to Google, it can still be a valuable part of your marketing strategy. Plus, Bing's audience tends to be slightly older and more affluent. Where Will Your Ads Appear? Now, let's talk about visibility. After all, what's the point of an ad if no one sees it? Google Ads: Your ads can show up in... --- ### Making Sense of the Alphabet Soup: SEO, PPC, PPL Explained – Part 3 - Published: 2024-06-09 - Modified: 2024-06-14 - URL: https://www.prospectgenius.com/blog/making-sense-of-the-alphabet-soup-seo-ppc-ppl-explained-part-3/ - Categories: Blog, Marketing Strategy, Tips and Tricks We've covered a lot of ground in our series on SEO, PPC, and Pay-Per-Lead (PPL). We've seen how each one fits into your marketing strategy and what you need to be aware of when using them. Today, we’re going to tackle the big question: Why is buying leads probably the worst option for a long-term strategy? Buckle up, and let’s get into it! Missed the other 2 parts? Here's Part 1 and Part 2 of this series. The Illusion of Quick Fixes The Appeal of Pay-Per-Lead Let’s be real: the idea of buying leads can be super tempting. It sounds so simple – you pay a fee, and leads are handed to you on a silver platter. No waiting, no fuss. For a busy business owner, it feels like a dream come true. But, like all things that seem too good to be true, there are some serious catches. Short-Term Gains, Long-Term Pains Buying leads might give you an immediate influx of potential customers, but it’s not a sustainable strategy. Here’s why: High Costs: Lead providers charge a premium for their service. You might end up paying a lot per lead, and not all of them will convert into customers. Shared Leads: You’re often not the only one buying those leads. You’ll be competing with other businesses for the same customers. No Lasting Value: Once you stop paying for leads, the flow stops. There’s no lasting benefit to your business. Important: When doing the ROI math, remember that if a... --- ### Making Sense of the Alphabet Soup: SEO, PPC, PPL Explained – Part 2 - Published: 2024-06-08 - Modified: 2024-06-14 - URL: https://www.prospectgenius.com/blog/making-sense-of-the-alphabet-soup-seo-ppc-ppl-explained-part-2/ - Categories: Blog, Marketing Strategy, Tips and Tricks Today, we'll dive into the potential pitfalls and what you need to consider when deciding how to use each one. Ready to steer clear of the traps and make the best choices for your business? Let's get started! Missed the first part? Here's Part 1 of this series. The Hidden Costs of SEO, PPC, and PPL SEO: The Long Haul Commitment SEO is a marathon, not a sprint. It takes time to see results, and patience is key. Here are some things to consider: Time Investment: SEO requires a consistent effort over months (sometimes even years) to climb up the search rankings. You need to create quality content, build backlinks, and continuously optimize your site. Algorithm Changes: Search engines like Google frequently update their algorithms. What works today might not work tomorrow. Staying updated and adapting to these changes is crucial. Upfront Costs: While SEO is cheaper in the long run, the initial costs for quality SEO services can be significant. Think of it as an investment that pays off over time. PPC: Quick Wins at a Cost The well-known providers in this category are Google Ads (formerly known as Adwords) and Facebook. PPC can bring instant results, but it comes with its own set of challenges: High Costs: The cost per click can be high, especially in competitive industries. If not managed properly, your budget can disappear quickly with little to show for it. This is why so many turn to a PPC professional (like Prospect Genius) to avoid... --- ### Making Sense of the Alphabet Soup: SEO, PPC, PPL Explained - Part 1 - Published: 2024-06-07 - Modified: 2024-06-14 - URL: https://www.prospectgenius.com/blog/making-sense-of-the-alphabet-soup-seo-ppc-ppl-explained-part-1/ - Categories: Blog, Marketing Strategy, Tips and Tricks Today, we're kicking off a three-part series to help clear up the fog around SEO, PPC, and Pay-Per-Lead (PPL or "buying leads") programs. By the end of this series, you'll be armed with the knowledge to make the best decisions for your business. Ready? Let's dive in! The Dynamic Trio: SEO, PPC, and Pay-Per-Lead Imagine your marketing strategy as a toolbox. Each tool has its purpose, and knowing when and how to use them is key to success. SEO: The Long-Term Investment Think of SEO (Search Engine Optimization) as the foundation of your business's online presence. It's like planting a tree: it takes time to grow, but once it does, it provides shade (and leads) for years to come. Yes, it requires some upfront work and investment, but over the long term, it's the most cost-effective way to get traffic to your website. SEO is all about making your website attractive to search engines like Google. When people search for "plumber near me" or "HVAC repair," you want your business to pop up at the top of the results. The beauty of SEO is that once you start ranking well, you keep getting traffic without having to pay for every single click. It's important to recognize that SEO is an investment in your own business and brand. As you pour money into this, you will build equity that stays with you. In short, this is an "ownership" model. PPC: The Quick Fix Pay-Per-Click (PPC) advertising is like turning on a... --- ### SEO Myth-Busting: Faster Page Loads Means Higher Rankings - Published: 2024-06-03 - Modified: 2024-06-07 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-faster-page-loads-means-higher-rankings/ - Categories: Blog, SEO Myth-Busting Ever wondered why some folks are obsessed with how fast your website loads? Let’s cut through the tech talk and get to the point. Yes, Speed Matters... But Don’t Obsess Google cares about how fast your website loads because they want users to have a good experience. But here’s the kicker: faster page load speed doesn’t automatically mean a higher Google ranking. It’s just one factor among many. The Minimum Requirement Rule Google uses page load speed more like a “you must be this tall to ride” sign at an amusement park. Your site needs to be fast enough to meet their basic standards. Once you’re over that threshold, other factors come into play. So yes, if you're under the threshold, you're banned from the ride. But taller people don't have more fun on the ride than average height people, do they? Don’t Let Those Free Tools Scare You Ever run your site through a free speed test tool and felt like a failure? Relax. Even big players like CNN and Amazon get told they’re too slow. These tools often set unrealistic goals in order to ensure a poor result. Why would they want a poor result? No one spends time and money on a tool and then gives it away for purely altruistic reasons so you can be assured there's a sales pitch behind that tool. We've gone into detail about what a scam these tools tend to be. So, take their results with a grain of salt. Verify for... --- ### SEO Myth-Busting: The Truth About Using "Near Me" as a Keyword - Published: 2024-05-31 - Modified: 2024-05-29 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-the-truth-about-using-near-me-as-a-keyword/ - Categories: Blog, SEO Myth-Busting - Tags: newsletter Welcome to another edition of our SEO Myth-Busting series! Today, we’re tackling a common misconception that still manages to confuse people: the idea that optimizing for the words "near me" as if they were actual keywords will boost your local SEO. Let's delve into why this simplistic approach is outdated and what you should be focusing on instead. The Myth of "Near Me" Keywords At first glance, it might seem logical to optimize your website content with "near me" keywords. After all, many people use phrases like "restaurants near me" or "gas stations near me" when they search. However, this is a misunderstanding and oversimplification of how local search algorithms work. Using "near me" as a keyword in your content, business name, or URL is not beneficial. How Google Handles "Near Me" Searches When someone types "near me" into Google, the search engine uses various data points to determine the user’s location and provide the most relevant results. This includes: IP Geolocation: Identifying the user's location based on their IP address. GPS Data: For mobile devices, Google can access precise GPS data. Account Information: If the user is logged into a Google account, location data from their profile can be used. Cell Tower Data: For mobile users not on Wi-Fi, approximate location can be inferred from cell towers. Google automatically incorporates these location signals to return the best local results, effectively treating "near me" as a variable. This means the search engine dynamically inserts the user's location into the query... --- ### SEO Myth-Busting: The Truth About Having Multiple Websites for One Business - Published: 2024-05-30 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-the-truth-about-having-multiple-websites-for-one-business/ - Categories: Blog, SEO Myth-Busting - Tags: newsletter Welcome back to our SEO Myth-Busting series! Today, we're debunking a myth that can seriously mislead business owners: the idea that having more than one website for your business will provide an SEO benefit. Let's dig into why this isn't just ineffective, but also against Google's guidelines, and how it can end up hurting your SEO efforts rather than helping them. The Origins of the Myth The concept of using multiple websites to boost SEO might sound logical at first glance. More websites mean more chances to rank, right? However, this strategy is outdated and misinformed. Years ago, some businesses tried to game the system by creating multiple sites to dominate search results. But Google's algorithms have evolved, and they now penalize such practices. Google's Stance on Multiple Websites Google's guidelines are very clear about this: creating multiple websites for the same business can be harmful to your SEO efforts. According to Google, having duplicate or very similar content across multiple sites can confuse both users and search engines, leading to a poor user experience and diluted SEO value. In fact, Google strongly advises against this practice. They recommend focusing your efforts on one strong, comprehensive website rather than spreading your resources thin across multiple weaker ones. This ensures that all your SEO efforts contribute to a single, authoritative site that can perform well in search rankings. Competing with Yourself When you have multiple websites for the same business, you're essentially competing with yourself. Each site vies for the same... --- ### SEO Myth-Busting: The Truth About Buying Multiple Domains - Published: 2024-05-29 - Modified: 2024-08-02 - URL: https://www.prospectgenius.com/blog/seo-myth-busting-the-truth-about-buying-multiple-domains/ - Categories: Blog, SEO Myth-Busting - Tags: newsletter Today we're kicking off  a new series about SEO Myths that just won't die. In this post, we'll cover the idea that buying multiple domains and redirecting them to your main site will boost your SEO. Spoiler alert: it won't. Let's dive into why this tactic is outdated and what the real purpose of buying multiple domains should be. The Origins of the Myth Once upon a time in the early days of SEO (over 15 years ago), some clever marketers discovered that owning and redirecting multiple domains to a primary site could give a slight boost in search engine rankings. This was back when search algorithms were relatively unsophisticated and could be easily manipulated with such tactics. Fast forward to today, and the landscape has drastically changed. Search engines like Google have become incredibly advanced, using complex algorithms designed to prioritize user experience and relevant content over outdated tricks. The idea of boosting your SEO through multiple domain redirections is not just ineffective—it’s ancient history. Why It Doesn’t Work Anymore Modern search engines are wise to the tricks of the past. Here are a few reasons why buying and redirecting multiple domains no longer works: Algorithm Advancements: Search algorithms have evolved to recognize and devalue manipulative practices. Google’s algorithms, for instance, now focus on content quality, user experience, and genuine backlinks. No Value in Redirections: Redirecting multiple domains to your main site doesn’t add any significant SEO value. In fact, it can be seen as a spammy tactic if... --- ### 8 Easy Ways to Ruin Your PPC Campaign - Published: 2024-05-28 - Modified: 2024-06-17 - URL: https://www.prospectgenius.com/blog/8-easy-ways-to-ruin-your-ppc-campaign/ - Categories: Blog, Tips and Tricks - Tags: newsletter There are many ways that business owners go wrong with Pay Per Click (PPC) campaigns. Most of them are borne out of very good and responsible goals, but none the less cause problems. These 8 are the ones we find to be most common. 1. Googling Yourself Curious about how your ad looks? Resist the urge to Google yourself! Here’s why: Cost Per Impression: Every time you search for your own ad, you’re driving up the cost per impression. Paying for Clicks: If you click your ad, guess what? You just paid for that click! Hurting Your CTR: Even if you don’t click, you’re signaling to Google that your ad wasn’t a good result for that search, making it less likely to be shown to the next person. Plus, you're hurting your click-through rate (CTR) by adding to the impressions but not the clicks. 2. Monkeying with the Campaign Too Often Constantly tweaking your campaign? You truly need to be patient. Spotting Trends: Too many changes mean you can’t spot trends or collect usable data. Stable Data: Let your campaign run for a while to gather enough information for meaningful analysis. 3. Ignoring Negative Keywords Negative keywords might sound like a downer, but they’re essential. Avoid Unwanted Traffic: Without negative keywords, you’re paying for traffic you don’t want. Pro Tip: Seasoned pros never skip this step, but it’s often overlooked by rookies. Don’t make that mistake! 4. Spending Too Little We get it, you’re trying to be thrifty. But in... --- ### Pay Per Click (PPC) and Search Engine Optimization (SEO) - How They Work Together - Published: 2024-05-23 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/blog/pay-per-click-ppc-and-search-engine-optimization-seo-how-they-work-together/ - Categories: Blog, Tips and Tricks - Tags: newsletter Digital marketing breaks down into three main categories: PPC, SEO, and Social Media. Of course, there are many sub-categories, but these are the main three. Each one interacts with and influences the others, so it's important to understand how they work together to best target your efforts. This post will focus on PPC and SEO and how they interact. The TLDR Version SEO makes PPC cheaper PPC makes SEO faster Order of Operations We always suggest that people get their SEO house in order first. This typically means a decent cash outlay upfront to get some groundwork laid. The downside of SEO is that you have to spend money before seeing results. However, once you do, your spend is much less over time than with PPC. SEO takes time to ramp up because many moving parts need to come together and start working in harmony. You can think of SEO like building a house: you need to spend money on the foundation before building the walls, roof, and floors. But once the house is done, your expenditure drops significantly. Over a long timeline, your costs will generally be lower than if you just rented the whole time. PPC starts working faster and requires less upfront commitment, but it remains an expensive way to get traffic forever. This is the rental model previously mentioned. That means you are in the same situation on day 5 as you are on day 555. Sure, you avoided the upfront costs, but you never get... --- ### Adapting the Warm-Up Process for Weekly Newsletters with Detailed Segmentation - Published: 2024-05-23 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/blog/adapting-the-warm-up-process-for-weekly-newsletters-with-detailed-segmentation/ - Categories: Blog, Tips and Tricks - Tags: newsletter To adapt the warm-up process for a weekly newsletter, you need to segment your email list so that each address receives only one email per week while still ramping up your daily send volume. Here’s a step-by-step guide on how to manage your lists and create a sending schedule. Step-by-Step Guide to Weekly Warm-Up with Segmentation Pull Your Total List from the Database Assume you have a list with columns for Email and FirstName. You will add a new column Day to segment the list into seven parts, one for each day of the week. Segment Your Email List To segment the list, add numbers 1 through 7 in the Day column, repeating this pattern for the entire list. This will assign each email to a specific day of the week. Create a Sending Calendar Develop a sending calendar to manage your segments based on the desired volume. Here’s how you can structure it: Example Segmentation Table Email FirstName Day email1@domain. com John 1 email2@domain. com Jane 2 email3@domain. com Bob 3 email4@domain. com Alice 4 email5@domain. com Tom 5 email6@domain. com Sue 6 email7@domain. com Mike 7 email8@domain. com Emma 1 email9@domain. com Nick 2 email10@domain. com Lisa 3 ... ... ... Example Sending Schedule Assuming you want to send 20,000 emails per week, with half on Tuesday and half on Thursday, your segmentation and sending schedule can look like this: Week 1 Monday: Mon-50 Tuesday: Tue-100 Wednesday: Wed-200 Thursday: Thu-500 Friday: Fri-1000 Saturday: Sat-1500 Sunday: Sun-2000 Week 2 Tuesday: Tue2-3000 Thursday: Thu2-5000 Week 3 Tuesday: Tue3-8000 Thursday: Thur3-10000... --- ### Your Sender Reputation Has Tanked. Now What? How to Repair Your Domain and IP Reputation With Gmail and Others. - Published: 2024-05-23 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/blog/your-sender-reputation-has-tanked-now-what-how-to-repair-your-domain-and-ip-reputation-with-gmail-and-others/ - Categories: Blog, Tips and Tricks - Tags: newsletter Maintaining a good sender reputation is crucial for ensuring your emails reach your subscribers' inboxes. However, mistakes happen, and sometimes, you may find your domain and IP reputation damaged, leading to your emails being marked as spam, especially by providers like Gmail. Here's a comprehensive guide on how to repair your email reputation effectively. Understanding the Situation When your IP and domain reputation suffer, it can feel tempting to switch to a new IP or domain. However, this can often do more harm than good, as switching can appear suspicious to email providers and lead to further issues, a practice known as "snowshoe spamming. " Instead, it's crucial to focus on rebuilding your reputation with a strategic and gradual approach. Common Pitfalls Leading to Bad Reputation Even if you're not a spammer, you might end up with a bad sender reputation due to innocent mistakes: Uploading the Wrong List of Data Accidentally sending emails to the wrong list can result in high bounce rates and spam complaints. Data Manipulation Errors Correcting typos in your CRM can sometimes invalidate email addresses, leading to massive bounces. Overzealous New Employees New team members might scrape the internet for email addresses or buy inappropriate data, adding it to your lists and causing reputation damage before you realize it. Step-by-Step Guide to Rebuild Your Reputation Stop All Email Sending The first and most crucial step is to stop all email sending immediately. This allows the negative reputation cycle to reset. You need to wait for a... --- ### Camel Tries Lemon - Published: 2024-05-14 - Modified: 2024-06-21 - URL: https://www.prospectgenius.com/laughs/camel-tries-lemon/ - Categories: Laughs https://youtu. be/xITBit97UfM? si=v114Nx_0tWqVpaF2&t=16 --- ### Sheep vs Bucket - Published: 2024-05-14 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/laughs/sheep-vs-bucket/ - Categories: Laughs https://www. youtube. com/shorts/B1WBiVpfy58   --- ### Stop Your Competitors From Running Ads on Your Company Name - Published: 2024-05-10 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/blog/stop-your-competitors-from-running-ads-on-your-company-name/ - Categories: Blog, Tips and Tricks - Tags: newsletter Did you know that your competitors can buy PPC ads on YOUR name? That's right, they can pay for ads to run on searches for YOUR name and then appear ahead of you on the page because of it! In many cases, you can stop this from happening. Google provides a way for you to report infringing ads and even to prevent them in the future. This article outlines some of the details. If you have a unique name, getting trademark protection will be easier than if you have something generic. For example, "John Smith's Plumbing Services" will be much more likely to attain these protections than "Professional Plumbing Service of Houston" because the former uses a unique name while the latter uses a bunch of keywords strung together. If you're using an outsourced marketing company to run your Google Ads, this process is something they should be on top of and may have already completed for you. It's worth reaching out to find out. In the event that they have no idea what you're talking about, this might be a bright red flag that your vendor isn't as high-quality as you might have previously thought. That realization might lead you to question what other industry-standard information they are not aware of. If you find yourself in the position of needing to make a change, we're always here to help. Feel free to reach out to us for advice or to get going with a campaign. We even give you... --- ### 5 Steps to Freedom - Getting out from under the thumb of pay-per-lead - Published: 2024-05-08 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/blog/5-steps-to-freedom-getting-out-from-under-the-thumb-of-pay-per-lead/ - Categories: Blog, Tips and Tricks - Tags: newsletter Many new businesses sign up for pay-per-lead service because it seems like a foolproof way to get business on a shoestring budget. What they all find out though, is that the shoestrings had better be ropes because the costs for these services can be severe. The Math Error Many people make a simple math error on these programs. They think that a $20 lead means that they'll clear $80 on a $100 job. The problem here is that they've left out the fact that those leads are typically shared with other competitors. That means that 3-6 other companies are also fighting for that business. Assuming you're one of 5, that means you should, on average, land 1 out of every 5 leads. That means you spend $100 on leads before doing that $100 job. All of your revenue was just consumed by the marketing efforts and you haven't even accounted for your other costs like fuel, tolls, parts, or wear-and-tear. The Post-Merger Double-Pay Now that HomeAdvisor and Angi have merged, we're seeing yet another problem. People enrolled with both services are finding that they're paying each of them for the same exact lead. So now you're not just paying for 5 leads to close a job, you're paying one of them for a shot at 5 leads, but also paying a second time for some of those same 5 from the other company. That means you're financially better off just sleeping in that day. The Fix There's a way out,... --- ### Donkey with Rubber Chicken - Published: 2024-05-08 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/laughs/donkey-with-rubber-chicken/ - Categories: Laughs   https://youtu. be/NBdhNL8WFe4? si=IOW50Di3czb_KhgX&t=57   --- ### Bear vs Mirror - Published: 2024-05-06 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/laughs/bear-vs-mirror/ - Categories: Laughs https://www. youtube. com/shorts/876gouq8TEE --- ### Bear vs Fisherman - Published: 2024-05-06 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/laughs/bear-vs-fisherman/ - Categories: Laughs https://www. youtube. com/shorts/xcCqmnlIR2Y --- ### Rolling Orangutan - Published: 2024-05-06 - Modified: 2024-05-28 - URL: https://www.prospectgenius.com/laughs/rolling-orangutan/ - Categories: Laughs https://www. youtube. com/watch? v=nroeIlEV7BE --- ### What To Do When Your Google Business Profile Appeal Has Not Been Approved - Published: 2024-04-18 - Modified: 2024-04-18 - URL: https://www.prospectgenius.com/blog/what-to-do-when-your-google-business-profile-appeal-has-not-been-approved/ - Categories: Blog, Google Business Profile News, Tips and Tricks If you have received a notification from Google stating that your first appeal for a restricted listing has been denied, it's crucial to understand the implications: you are now at a decisive moment. Your Google Business Profile, vital for attracting local traffic and inquiries, is at risk. You are afforded only one more chance to appeal this decision. Recognizing the critical nature of this final opportunity is essential for taking informed and effective steps to potentially salvage your business's online presence. First, it's crucial to recognize why Google Business Profiles are invaluable. These profiles enhance your visibility on the most widely used search engine in the U. S. , connecting your business with a vast audience seeking your services. Losing your profile not only diminishes your online presence but also impacts your ability to attract new customers. When Google denies an appeal, it often stems from issues like non-compliance with their guidelines or insufficient evidence to counter the reasons for suspension. It’s here that precision and expertise become your allies. Before you rush into a second appeal, take a moment to assess and strategize. Consult the Experts Given the stakes, consulting with professionals who specialize in online reputation and Google's protocols can make a significant difference. At Prospect Genius, we have a track record of successfully navigating these waters. Our team can help you understand the intricacies of Google's guidelines and craft an appeal that addresses the specific reasons for your suspension. Gather and Refine Your Documentation Evidence is your most powerful... --- ### Google's Popular Local Justifications Can Be Influenced! - Published: 2024-04-08 - Modified: 2024-05-06 - URL: https://www.prospectgenius.com/blog/googles-popular-local-justifications-can-be-influenced/ - Categories: Blog, SEO Industry News, Tips and Tricks Have you seen Google's "Local Justifications" that they include in many of their local search results? These justifications are a powerful way to make your business stand out in crowded search results, and users find them incredibly helpful. Importantly, you can influence these justifications to your advantage! TLDR: By guiding your customers to include certain key words in their reviews, you can influence what shows up in these justifications. When you ask your customers for reviews, simply mention that it really helps if they would mention ______ in it. For example, if a number of your reviews mention "quick turnaround" then you'll likely start to see that in the Justifications section. What are Local Justifications? Credit: https://twitter. com/b4k_khushal/status/1762739411555651786/photo/1 Local justifications are additional snippets of text that Google may display on business listings in the local packs, local finders, and Google Maps. These snippets are designed to highlight how a feature of your business matches the search intent of a potential customer. For example, if someone searches for "accent chairs in Corte Madera," they might see a justification stating that these are available at your store, which immediately informs them that your business meets their needs. Why They Matter The presence of justifications in Google's local search results is significant, with research showing that over half of the local SERPs now include them, enhancing visibility and potentially boosting click-through rates. This visibility plays a crucial role because even when a business has good local rankings, it's the unique... --- ### Ensuring Your Website Meets ADA Compliance: A Must for Every Business - Published: 2024-04-08 - Modified: 2024-04-18 - URL: https://www.prospectgenius.com/blog/ensuring-your-website-meets-ada-compliance-a-must-for-every-business/ - Categories: Blog, Tips and Tricks Introduction to ADA Compliance One aspect many business owners overlook is the necessity for their website to be compliant with the Americans with Disabilities Act (ADA). Not only is this a legal requirement, but it can also influence your website's search rankings. Many elements that enhance a site’s accessibility for people with disabilities also make it more crawler-friendly for search engines. Why ADA Compliance Matters The ADA is a civil rights law that prohibits discrimination against individuals with disabilities. Originally focused on physical accessibility, its scope has broadened to include digital spaces, thus applying to websites as well. Non-compliance risks legal action, misses out on accommodating a significant audience segment, and can also affect your search rankings on Google and others. Legal Implications With cases like Robles v. Domino’s Pizza setting precedents, the legal landscape has evolved to affirm that websites of public accommodations must be accessible, encompassing features compatible with screen readers and other assistive technologies. Failure to comply can lead to lawsuits with settlements ranging typically from $5,000 to $20,000, excluding legal fees. Common Areas Where Websites Fail Shockingly, over 90% of sites fail ADA compliance tests, with major players like Amazon scoring poorly. Common pitfalls include: Image ALT tags: Essential for screen reader users to understand image content. Color contrast and font size: Improves readability for those with visual impairments. Navigational link placement and menu structure: Ensures that all users can navigate your site effectively. Video and multimedia: Lack of captions, audio descriptions, or accessible media players... . --- ### Tips For Maximizing Visibility On Google With 24 Hour Listings - Published: 2024-04-04 - Modified: 2024-04-18 - URL: https://www.prospectgenius.com/blog/tips-for-maximizing-visibility-on-google-with-24-hour-listings/ - Categories: Blog In the digital age, where the internet is the first stop for most consumers looking for products and services, ensuring your business ranks high on Google's search results is paramount. Recent developments have shown that Google is now factoring a business's operating hours into its ranking algorithm. This means that if your business isn't open at the time a potential customer conducts a search, it's less likely to appear in the search results. This shift has led some businesses to adopt a 24/7 operating hours strategy online, aiming to achieve peak visibility. But what does this mean for small businesses, and how should they navigate this new landscape? The Appeal of 24/7 Listings At first glance, the strategy of listing your business as open 24/7 online is an attractive one. By ensuring that your Google Business Profile suggests you are always open, you theoretically maximize your visibility regardless of when someone is searching. This approach can lead to significant increases in customer engagement. For example, one of our clients has observed a 235% increase in calls after adjusting their listed hours to reflect non-stop operation. Small businesses, in particular, can find the 24/7 listing strategy appealing for several reasons. Firstly, it's a straightforward way to boost their search result rankings, and in our experience, it produces results quickly. Secondly, it promises more customer inquiries, which can be crucial for growth, especially for those still establishing their market presence. Beware The Risks of Overpromising However, this seemingly simple strategy is not... --- ### Unlocking Your Google Business Profile's Secrets: The Power of Knowing Your CID - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.prospectgenius.com/blog/unlocking-your-google-business-profiles-secrets-the-power-of-knowing-your-cid/ - Categories: Blog, Tips and Tricks In the digital age, where your online presence is as crucial as your physical storefront, managing your Google Business Profile (GBP) has become an indispensable part of your marketing strategy. But there's a small, often overlooked detail in the vast sea of digital identifiers that could hold the key to a smoother, more efficient management of your GBP: the Customer Identification Number, or CID. What is a CID (in relation to Google Business Profile)? The CID is akin to a digital fingerprint for your business on Google Maps. This unique identifier is not just a string of numbers; it's a vital tool for troubleshooting and enhancing your business's visibility on Google. Despite its significance, many business owners remain unaware of their own CID, mainly because Google does not readily disclose this information. Understanding and accessing your CID can empower you to swiftly resolve issues, such as missing reviews, by providing Google Support with a direct way to pinpoint your listing. The Power of MapTrax Imagine being able to proactively manage your Google Business Profile, safeguarding it against suspensions, unnoticed changes, and the myriad challenges that can emerge in the digital realm. That's where Prospect Genius's innovative solution, MapTrax, comes into play. MapTrax isn't just about monitoring; it's about giving you control and insight into your GBP like never before. By logging your CID and keeping a vigilant eye on every aspect of your profile, MapTrax acts as your digital sentinel. Whether it's changes to your business name, URL, phone number,... --- ### The Ultimate Guide to Removing Fake Reviews From Your Google Business Profile - Published: 2024-03-22 - Modified: 2024-03-26 - URL: https://www.prospectgenius.com/blog/the-ultimate-guide-to-removing-fake-reviews-from-your-google-business-profile/ - Categories: Blog, Tips and Tricks Navigating the murky waters of online reviews can feel like an uphill battle for many business owners. In the digital age, a single fake review on your Google Business Profile can significantly impact your reputation, deterring potential customers and affecting your overall star rating. Recognizing and dealing with these fraudulent critiques is crucial, yet the complexity of Google's review management system often leaves businesses in a bind. The Hidden Impact of Fake Reviews Fake reviews, whether spawned by competitors or disgruntled individuals, carry a weight that can unjustly tarnish the hard-earned reputation of your business. The authenticity of your online presence is paramount, as it directly influences customer trust and decision-making. With the vast majority of consumers turning to online reviews to guide their choices, the stakes have never been higher. Identifying the Culprits The first step in reclaiming your online reputation involves the meticulous identification of fake reviews. This requires a keen eye for detail, as fraudulent reviews often hide in plain sight among legitimate feedback. Signs of a fake review may include vague language, an absence of specific details about the customer experience, or a reviewer you cannot recall ever serving. The Path to Removal Once a suspicious review is spotted, the journey to its removal begins—a journey fraught with challenges. Google provides a channel for disputing reviews, but the process demands a thorough understanding of their policies and a persuasive argument for why a review should be considered fake. This path is not for the faint-hearted; it... --- ### Streamline Your Email Marketing Efforts with EmailStream: A Game-Changer for Small Businesses - Published: 2024-02-27 - Modified: 2024-02-27 - URL: https://www.prospectgenius.com/blog/streamline-your-email-marketing-efforts-with-emailstream-a-game-changer-for-small-businesses/ - Categories: Blog, Tips and Tricks In today's digital age, small businesses face the constant challenge of staying connected with their customers amidst a sea of competitors. Email marketing remains a vital tool in this endeavor, offering a direct line to your audience's inboxes. However, the complexity of creating compelling content, assembling campaigns, and scheduling sends can be daunting. This is where Prospect Genius's EmailStream steps in, offering an innovative solution that streamlines the entire email marketing process, making it more efficient and effective. The Power of EmailStream EmailStream is not just another email marketing tool; it's a comprehensive service designed with small businesses in mind. It understands the unique challenges you face and offers a seamless solution to engage your customers without overwhelming your schedule. Here's how EmailStream can benefit your business: Simplified Email Creation: With EmailStream, the daunting task of crafting engaging email content becomes effortless. Propsect Genius's team of highly experience copywriters will take on the task of creating compelling emails that resonate with your audience. Efficient Campaign Assembly: Gone are the days of juggling multiple tools to assemble your email campaigns. Once your email content is ready, we will build the campaign on your behalf, fully optimized to net you maximum engagement. This not only saves time but also ensures consistency across your campaigns. Automated Scheduling: Keeping up with the optimal sending times can be a puzzle. EmailStream's automated scheduling takes the guesswork out, ensuring your emails reach your customers when they are most likely to engage. Enhanced Customer Engagement: At its... --- ### SEO Audit Tools Are Mostly A Scam - Published: 2024-02-25 - Modified: 2024-02-23 - URL: https://www.prospectgenius.com/blog/seo-audit-tools-are-mostly-a-scam/ - Categories: Blog, ScamWatch, Tips and Tricks - Tags: SEO Analysis Tools, SEO Site Checker Our customers often inquire about the results of a free SEO audit tool they've utilized on their website. Usually, these audits report numerous issues, from improper setup to sluggish performance, all demanding immediate attention. The way that these tools present their insights with an authoritative tone often convinces users that they are all indeed valid concerns. However, the strategies that these tools use are not always honest. The underlying issue normally lies in the tool's maker, driven not by altruism but by a profit motive. Their strategy is clear: they attempt to overwhelm their users with data, and then offer to fix the myriad of perceived problems for a fee. These experiences with our customers have lead us to be skeptical of these tools by default. As a way to better understand these experiences, and in an attempt to provide you (our readers) with some relevant insights, we decided to delve into three of the most popular free SEO audit tools available online. We ran the same website through each tool and meticulously compared the results. Here's what we discovered: Not only did these three audits fail to concur on the overall assessment of the site, but they also contradicted each other on fundamental points. If these reports are to be trusted, one would expect them to agree on basic and easily quantifiable metrics like, for example, the presence of an SSL certificate. You can read our detailed review of each report on these previous blog posts: SEOptimer SEO Site... --- ### SEO Site Checkup: A Valuable SEO Audit Tool or Another Sales Pitch? - Published: 2024-02-24 - Modified: 2024-02-23 - URL: https://www.prospectgenius.com/blog/seo-site-checkup-valuable-seo-audit-or-sales-pitch/ - Categories: Blog, ScamWatch - Tags: SEO Analysis Tools, SEO Site Checker SEO Site Checkup offers an intriguing approach to website analysis, spotlighting both strengths and areas where its methodology may not fully serve the average business owner's needs. For this evaluation we used https://rainbowplumbingnj. com/ and the tool is located here: https://seositecheckup. com/analysis. You can view the PDF of the report here. Here's an overview based on specific sections of its report: Poor HTTP/2 Utilization: Conflicting reports on HTTP/2 usage suggest inaccuracies in the tool's analysis, indicating a potential oversight. Distorted Images Advisory: Flags a non-existent issue of distorted images as a priority, despite no evidence on the site, highlighting a misdirected focus. "Rel=noopener" or "rel=noreferrer" Advice: This detail, while technically sound, is overly minute and unlikely to significantly impact site performance. HTML Page Size Concern: Marks the site down for exceeding a seemingly arbitrary data limit by 20. 89kb, a difference imperceptible even on slow connections. This casts some doubt on the test's relevance. Page Objects Count: Criticizes modern websites for having over 20 resources, not considering the common use of CDNs, which doesn't align with current web practices. CDN Usage Recommendation: Questions the necessity of CDNs for all sites, ignoring cases where direct hosting may suffice, especially for sites with unique visitor profiles. Render Blocking Resources Critique: This common fail point for many websites, including major ones, suggests an unrealistic standard for most, particularly WordPress sites. Fair Meta Title Test: The advice to limit title lengths to 70 characters is noted but overstated. Exceeding this limit with less crucial text doesn't harm... --- ### SEO Audit Report by SEOmator: Useful or Scam? - Published: 2024-02-23 - Modified: 2024-02-23 - URL: https://www.prospectgenius.com/blog/seo-audit-report-by-seomator-useful-or-scam/ - Categories: Blog, ScamWatch - Tags: SEO Analysis Tools, SEO Site Checker SEOmator's SEO audit report, with its binary rating system of green checks and red Xs, often oversimplifies the complexity of SEO issues, leading to confusion over the true importance of flagged items. This approach, lacking nuance in distinguishing between critical issues and minor enhancements, may overwhelm users with non-actionable details, rendering the report less useful for the average business owner. It appears to exploit the user's limited SEO knowledge, mirroring tactics used in industries like auto repair, where unnecessary services are pitched as essential, casting a shadow over the tool's intent and utility. The report we are analyzing can be found here: https://seomator. com/free-seo-audit-tool. The site we ran through the tool was https://rainbowplumbingnj. com/. You can view the report's output here. Here’s a breakdown of the SEOmator tool's performance, categorized by effectiveness: Poor Vague Ratings: Provides oversimplified feedback without actionable insights, leaving users questioning next steps. Misleading Information: Incorrectly flags technical aspects and oversimplifies complex SEO elements, adding confusion rather than clarity. Non-Actionable Details: Floods the report with information that lacks prioritization, potentially leading to misdirected efforts. Fair Onpage Results & Speed Insights: Offers basic insights that, while not entirely useless, fail to guide users on improvement strategies due to a lack of context or benchmarks. Performance Details: Points out optimization opportunities but exaggerates their impact, missing the mark on practicality. OK Accessibility & Best Practices: Acknowledges important aspects but tends to nitpick, diminishing the significance of truly impactful adjustments. General Observations: Recognizes key SEO practices but fails to differentiate between critical... --- ### SEOptimer: Another Look at a Misleading SEO Analysis Tool - Published: 2024-02-22 - Modified: 2024-02-21 - URL: https://www.prospectgenius.com/blog/seoptimer-another-look-at-a-misleading-seo-analysis-tool/ - Categories: Blog, ScamWatch - Tags: SEO Analysis Tools, SEOptimer SEO analysis tools can offer valuable insights into your website's performance, but it's crucial to sift through their findings with a discerning eye. We previously evaluated SEOptimer, but based on a new evaluation, using rainbowplumbingnj. com, here's a breakdown of the results - from the good to the misleading. The tool SEO audit tool can be found at www. seoptimer. com but you can view the report as a PDF here. Our findings are below, organized in a Poor, Fair, OK, Great scale so you can quickly see what the tool does well, and what it does poorly. Poor Home Page Analysis: Only evaluates the homepage, ignoring site depth. Title Tag Length: Warns for titles over 70 characters, a debatable standard. Meta Description Tag Length: Flags descriptions over 160 characters, misunderstanding their SEO impact. Keyword Identification: Fails to accurately identify meaningful keywords, mistaking common words for keywords. Keyword Phrases: Incorrectly identifies nonsensical phrases as targeted keywords. HTTPS Redirect Check: Incorrectly suggests the site doesn't redirect to HTTPS. Keyword Ranking Check: Questions the relevance of chosen keywords for ranking. Backlink Summary: Lacks transparency and reliability in its backlink data. Iframes: Misjudges the use of iframes, which can be beneficial in some contexts. Social Section: Misinterprets the impact of social media elements on SEO performance. Fair Analytics Tool: Questions the absence of popular analytics tools, not recognizing the validity of alternatives. OK Hreflang Usage: Acknowledges hreflang tags, though they're not a major ranking factor. Text Content Volume: Accurately assesses the site's word count. Alt Attributes:... --- ### SEOptimer - An SEO Analysis Tool or a Sales Pitch? - Published: 2024-02-21 - Modified: 2024-02-21 - URL: https://www.prospectgenius.com/blog/seoptimer-an-seo-analysis-tool-or-a-sales-pitch/ - Categories: Blog, ScamWatch - Tags: SEO Analysis Tools, SEOptimer In the realm of digital marketing, SEO analysis tools are pitched as the compass for navigating through the complexities of search engine optimization. Yet, it's crucial to recognize these tools for what they often are: a sales pitch veiled as a helpful report. Let's dissect a recent SEO report to unveil the inaccuracies and remind ourselves of the importance of critical evaluation. A client of ours, Junk Daddy LLC, recently came to us asking about an online SEO report he'd received from SEOptimer. We went through it, point by point, and our results are below. The Misleading Claims Uncovered Upon examining the report from SEOptimer for a specific website, several assertions made by SEOptimer were found to be false or misleading: Title Tag Length: The report suggested a maximum of 70 characters for title tags, whereas ours is 101 characters long. This difference is primarily a matter of opinion, as there's no strict rule on length. Page Text Content Volume: The analysis reported our homepage content at 297 words, but an accurate count reveals a much higher word count of 597. This discrepancy highlights a significant error in the tool's assessment. Missing Alt Attribute: SEOptimer accurately reported that one image on this website is missing an alt attribute. It is important that online images be tagged with appropriate alt attributes, as these tags serve multiple useful functions, such as helping users who cannot see an image understand the image's contents. However, here's what SEOptimer missed: The image in question was... --- ### Looking to Get More Google Reviews? Here's Our Strategy - Published: 2024-02-20 - Modified: 2024-02-20 - URL: https://www.prospectgenius.com/blog/looking-to-get-more-google-reviews-heres-our-strategy/ - Categories: Blog, Tips and Tricks In the digital age, the reputation of your small business hinges significantly on your online presence, particularly through Google reviews. Understanding how to generate Google reviews, increase their number, and manage them effectively can set you apart from the competition. This is where ReviewStream by Prospect Genius steps in as a game-changer for businesses striving to enhance their online footprint. Why Google Reviews Matter Google reviews are not just testimonials; they're a reflection of your business's credibility and quality. They influence potential customers' perceptions and decisions, impacting your visibility in search results. Knowing how to get more Google reviews can significantly boost your local SEO, making your business more discoverable to potential customers. Introducing ReviewStream ReviewStream is a specialized service designed to simplify the process of acquiring and managing online reviews for small businesses. It offers a seamless, user-friendly platform that encourages satisfied customers to share their positive experiences, addressing the common question: "How do I get more Google reviews? " How ReviewStream Benefits Small Businesses Streamlined Review Generation: ReviewStream makes it easier than ever to prompt customers to leave a review, integrating with your existing processes to ensure a smooth experience for both you and your customers. Increased Online Visibility: By generating more Google reviews, ReviewStream helps improve your business's search engine ranking, making you more visible to potential customers searching for your services or products. Enhanced Credibility and Trust: With more positive reviews, your business establishes stronger credibility and trust among potential customers, encouraging them to choose you over... --- ### Transform Your Call Management with CallTrax: The Ultimate Tool in Fighting Spam Calls - Published: 2024-02-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/transform-your-call-management-with-calltrax-the-ultimate-tool-in-fighting-spam-calls/ - Categories: Blog, Tips and Tricks - Tags: newsletter In the wake of the COVID-19 pandemic, businesses faced unprecedented challenges, but there was one unexpected silver lining: a significant decrease in spam calls. As we navigated through lockdowns and restrictions, the quiet on our business lines was a small, albeit welcome, respite. However, as the world has started to recover, so too have the spammers, returning with a vengeance and leaving businesses searching for effective solutions to protect their phone lines. Enter CallTrax, a cutting-edge call-tracking tool that has been the backbone of numerous businesses for years, offering a multifaceted approach to managing calls. Its capabilities stretch beyond traditional tracking, providing businesses with the power to route calls, record conversations, monitor employee-customer interactions, and now, with the introduction of Spaminator, block spam calls with unprecedented efficiency. Understanding CallTrax and the Power of Spaminator CallTrax is not just a tool; it's a comprehensive solution designed to empower businesses in their quest to optimize their marketing efforts and enhance customer service. At its core, CallTrax offers detailed insights into campaign performance, enabling businesses to pinpoint the effectiveness of their marketing strategies with precision. This insight is crucial for allocating resources effectively and maximizing return on investment. Moreover, CallTrax's call routing feature allows for seamless management of incoming calls, ensuring they are directed to the right department or individual, reducing wait times and improving customer satisfaction. The ability to record calls serves as an invaluable tool for quality assurance, providing businesses with the means to review and enhance how they engage with... --- ### Unlocking the Power of Remarketing: A Game-Changer for Your Online Marketing Strategy - Published: 2024-02-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/unlocking-the-power-of-remarketing-a-game-changer-for-your-online-marketing-strategy/ - Categories: Blog, Tips and Tricks - Tags: newsletter Have you ever wondered how some brands seem to follow you around the internet after you've visited their site? Whether you were browsing for a new gadget on Amazon or searching for a local service, the next thing you know, ads for that very product or service pop up on different websites you visit. This isn't coincidence or magic—it's a powerful marketing strategy known as remarketing. Remarketing is an ingenious way to reconnect with visitors to your website who didn't make a purchase or inquiry on their first visit. In the digital marketing world, capturing the attention of potential customers is only half the battle. The real challenge lies in keeping your brand top-of-mind, nudging those who showed interest but left without engaging further. This strategy is not just effective; it's also cost-efficient, especially when compared to traditional pay-per-click (PPC) advertising. Why Choose Remarketing Over a Traditional PPC Search Campaign? The beauty of remarketing lies in its ability to target individuals who have already expressed an interest in your products or services. Unlike broad-spectrum advertising, which casts a wide net, remarketing campaigns are highly targeted and, therefore, more likely to convert. This targeted approach ensures that your marketing dollars are spent on reaching out to people who are already halfway through the decision-making process. Remarketing is particularly valuable for products or services with a longer sales cycle. If your customers typically take their time to research and think over their decisions—be it a couple of days or even weeks—remarketing keeps... --- ### Boost Your Visibility: The Importance of Regular Updates on Google Business Profile - Published: 2024-01-29 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/boost-your-visibility-the-importance-of-regular-updates-on-google-business-profile/ - Categories: Blog, Google Business Profile News, Tips and Tricks In the dynamic world of digital marketing, staying updated with Google's latest features can give your business a significant edge. One such recent development is the introduction of the "Nearby Events and Deals" section in Google search results, which highlights the importance of actively managing your Google Business Profile (GBP). What is 'Nearby Events and Deals', and Why Do Regular GBP Updates Matter More Now? Google's "Nearby Events and Deals" is a new addition to the SERP, showcasing posts from local businesses' GBP. This feature highlights promotions, events, and updates, making them more visible to potential customers searching in your area. The introduction of this feature emphasizes the value of regularly posting updates to your GBP. Here’s why it’s essential: Enhanced Visibility: Regular posts on GBP can increase your chances of appearing in the "Nearby Events and Deals" section, thereby improving your online visibility. Competitive Advantage: By utilizing this feature before it becomes widely known, you can gain an edge over competitors who may be slower to adopt. Improved Engagement: Frequent updates keep your audience informed and engaged, showcasing your business's active presence and responsiveness. SEO Benefits: Active GBP profiles are favored by Google's algorithm, potentially improving your overall search rankings. How to Leverage GBP Posts Effectively To make the most of this feature: Post Regularly: Aim for weekly updates or more frequent posts if you have ongoing promotions or events. Be Relevant: Share content that is valuable and relevant to your audience, such as special offers, new services, or... --- ### Expanding Your Reach: The Power of Geo-Targeted Web Pages for Your Business - Published: 2024-01-26 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/expanding-your-reach-the-power-of-geo-targeted-web-pages-for-your-business/ - Categories: Blog, Tips and Tricks In the ever-evolving digital marketplace, finding innovative ways to expand your customer base is crucial for business growth. One effective strategy that stands out for its ability to attract a diverse range of clients is the creation of geo-targeted web pages. These pages are tailored to cater to specific services in particular towns or regions, offering a targeted approach to online marketing. What are Geo-Targeted Web Pages? Geo-targeted web pages are specialized web pages that combine a specific service with a targeted geographical area. This approach is beneficial for businesses looking to extend their reach beyond their immediate locality and tap into new customer bases in neighboring towns or regions. How Do Geo-Targeted Pages Work? The process involves a few straightforward steps: Identify Target Towns: Select the towns or areas where you want to expand your services. Specify Services: Determine which of your services you wish to promote in these new areas. Create Targeted Pages: Develop dedicated web pages for each service in each target town. For example, if you offer appliance repair in Dallas, you might create pages with titles like "Sub-Zero Refrigerator Repair in Fort Worth" or "Commercial Dishwasher Repair in Plano". The key to success with these pages is crafting unique and relevant content for each combination. This tailored approach helps improve your website's visibility in local search results for those specific areas and services, making it easier for potential customers in those regions to find your business. Benefits of Geo-Targeted Web Pages Increased Visibility: These pages... --- ### Google Business Profile Websites Discontinuing in 2024 - Published: 2024-01-24 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/google-business-profile-websites-discontinuing-in-2024/ - Categories: Blog, Google Business Profile News, SEO Industry News, The Google Guru As a platform dedicated to empowering small businesses, Prospect Genius recognizes the importance of staying informed about significant changes in the digital world. A recent announcement from Google has brought to light a development that could impact many small businesses: the discontinuation of websites created through the Google Business Profile platform, set to take place in March 2024. According to an article from Google's Help Center, this change is part of the ongoing evolution of the Google Business Profile platform. However, it leaves many small business owners, who have relied on this free service for their online presence, facing a challenging situation. This blog aims to shed light on what this change means for your business and how you can prepare for it.   Understanding the Impact Google Business Profile websites have been a popular choice for many small businesses due to their cost-effectiveness and integration with Google's services. These websites allowed businesses to have a basic online presence without the need for technical expertise or significant investment. The discontinuation of this service means that businesses using this platform will need to seek alternative solutions to maintain their online visibility. Preparing for the Transition As the saying goes, "forewarned is forearmed. " Knowing about this change well in advance gives you the opportunity to plan and act. Here are some steps you can take: Evaluate Your Current Website: Understand what features and content your current Google Business Profile website has that are crucial for your business. Explore Alternatives: Research other website... --- ### Important Update: Google's New Appeals Process for Business Profiles Now in the U.S. - Published: 2024-01-17 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/important-update-googles-new-appeals-process-for-business-profiles-now-in-the-u-s/ - Categories: Blog, Google Business Profile News As the digital landscape continually evolves, so do the processes and policies governing our online business tools. A significant development has emerged regarding Google Business Profiles, a cornerstone for online business presence. Recently, Google has rolled out a new, stricter appeals process for suspended Google Business Profiles in the United States, a change that demands immediate attention and understanding from American business owners. In our previous blog post, we discussed the introduction of this appeals process in the EU. Its implementation showcased a shift towards more stringent regulations and a narrower path to reinstatement. Now, this process is at the doorstep of American businesses, carrying implications that are both crucial and challenging. The New U. S. Appeals Process: Key Changes Previously, appealing a Google Business Profile suspension involved a simple form, where you'd confirm basic business details and justify the reinstatement. The feedback from Google on denied appeals was often vague, but you always had the option to re-appeal. The new system, however, emphasizes clarity but allows less room for error. It informs businesses precisely which Google policy was violated. The catch? There's only one chance to appeal, with a strict 60-minute deadline for submitting relevant business documents. The Revised Appeals Process: Step-by-Step Email Notification: You'll receive an email detailing the suspension reason and a link to Google's quality guidelines. Be sure to review these quality guidelines in depth, and then edit your business profile to fix any violations. Evidence Gathering: Prepare documentation pertinent to your business. Most often, Google will... --- ### 6 Ways to Geo-Target Your Website: Optimizing for Location-Specific Success - Published: 2023-12-12 - Modified: 2024-01-17 - URL: https://www.prospectgenius.com/blog/6-ways-to-geo-target-your-website-optimizing-for-location-specific-success/ - Categories: Blog, Tips and Tricks Geo-targeting is a vital strategy for small business owners looking to attract customers from specific geographic locations. It's about enhancing your existing website to resonate with different areas, rather than creating multiple websites. Here's how you can effectively implement geo-targeting on your site. Optimize Your Existing Website The first step in geo-targeting is utilizing your existing website. Tailor your site’s content to appeal to audiences in various locations, ensuring a cohesive brand identity. Implement Changes in Phases Approach geo-targeting methodically by implementing changes in phases. This allows you to analyze the results of each step and adjust your strategy accordingly. Careful Keyword Selection Selecting the right keywords is crucial. Focus on terms that are both commercially relevant and geographically specific to your target audience. Avoid Over-Optimization Be mindful of over-optimization. A natural and balanced approach to SEO is essential to avoid penalties from search engines. Keep Your Expectations Realistic When engaging in geo-targeting, it's important to set realistic goals. Achieving a spot in the map pack for locations outside your business’s immediate city is nearly impossible. Your primary objective should be to attain the most-prominent rankings possible in the organic search results section for those areas. This approach is more feasible and can still drive significant traffic and business. Implementing Geo-Targeting: The 6 Key Strategies 1. Service + Location Targeted Pages Create pages that focus on a specific service in combination with a target location. This helps in appearing in relevant local searches. 2. Strategic Backlinking Develop backlinks through directory... --- ### Geo-Targeted Websites: An Outdated Tactic That Violates Google's Guidelines - Published: 2023-12-12 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/geo-targeted-websites-an-outdated-tactic-that-violates-googles-guidelines/ - Categories: Blog, Tips and Tricks Understanding Google's NAP Guidelines: One Business, One Website As a small business owner, navigating the complex world of SEO and digital marketing can be challenging. A key element in this journey is understanding the importance of adhering to Google's guidelines, particularly when it comes to your business's Name, Address, and Phone number (NAP) consistency. Google emphasizes the importance of having one website, one name, one address, and one phone number for your business. This principle isn't just a recommendation; it's a cornerstone of how Google assesses and ranks local businesses in search results. The Misguided Approach of Multiple Geo-Targeted Websites Recently, some marketing services, like the one offered by Staylisted, have been promoting the idea of creating separate, geo-targeted websites for businesses aiming to focus on specific cities or regions. While this approach may seem like a savvy marketing strategy, it directly contradicts Google's guidelines. The concept of having multiple websites for the same business can lead to several issues: Perceived as Spam by Google: When a business has more than one website, it risks being flagged as spam by Google’s algorithms. This can harm your overall online presence and search engine rankings. Diluted Efforts: Managing multiple websites divides your attention and resources. Instead of strengthening a single online presence, you're spreading your efforts thin, which often leads to neither website performing optimally. Confusion for Customers: Multiple websites can confuse your potential customers, leading to a lack of trust and difficulty in finding accurate information about your business. A Once... --- ### Understanding the Impact of Frequent Searches on Your Business's Google Rankings - Published: 2023-12-04 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/understanding-the-impact-of-frequent-searches-on-your-businesss-google-rankings/ - Categories: Blog, Tips and Tricks Hello to all our valued clients at Prospect Genius! Today, we're diving into an important aspect of digital marketing that is often overlooked: the impact of frequently Googling your own business. Whether you're running an appliance repair service, a plumbing business, or a landscaping company, understanding this can be crucial for your online presence. The Intricacies of Google's Search Algorithm: How Repetitive Searches Can Mislead Google's search algorithm is a complex beast, continually evolving to deliver the most relevant search results to its users. One key aspect of this algorithm is personalization. When you regularly search for your business, Google tailors these results based on your search history and location, presenting a skewed view of where your business actually ranks for others. If you're constantly searching for your business, you're not getting an accurate picture of your actual search engine ranking. This is primarily because Google personalizes search results based on past search behavior, location, and other personal data. When you frequently search for your own business, Google's algorithm interprets this as a strong interest in that particular query and adjusts the results accordingly. This means that your business might appear higher in the search results for you, but not for a potential customer or client searching under different conditions. This skewed perspective can lead to misguided SEO strategies. For instance, you might become complacent, thinking your SEO efforts are more effective than they truly are, or you might overestimate the visibility of your competitors. Additionally, this self-searching can also... --- ### Embracing AI for Your Small Business: A Practical Guide - Published: 2023-11-27 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/embracing-ai-for-your-small-business-a-practical-guide/ - Categories: AI News, Blog In today's fast-paced business world, staying ahead often means embracing the latest technologies. One such innovation transforming the landscape is the use of AI assistants, particularly Large Language Models (LLMs). Some popular tools you may have heard of that use LLM technology include ChatGPT and Google Bard. For small business owners, AI tools can be a game-changer, offering efficient ways to handle various tasks. Let's dive into how AI can streamline your operations, even if you're new to the world of artificial intelligence. Drafting and Editing Emails: An AI assistant can significantly speed up your email correspondence. Whether it's drafting initial emails or editing responses, AI can help compose clear, concise, and professional messages. This tool can save you precious time, especially when dealing with high volumes of daily emails. Social Media Management: Creating engaging content for social media can be time-consuming. An AI tool can assist in drafting posts, from promotional messages to general updates, ensuring your social media presence is consistent and engaging. Additionally, AI can help craft thoughtful responses to comments or reviews, maintaining your brand's voice and customer service standards. Product Descriptions for Ecommerce: For ecommerce businesses, compelling product descriptions are crucial. AI can help generate unique, detailed descriptions for your products, tailored to highlight key features and appeal to your target audience. This not only saves time but can also enhance the quality of your online listings. Organizing Data: Small business owners often deal with vast amounts of data, from customer details to sales figures... . --- ### Navigating Google Ads for Your Small Business - Published: 2023-11-20 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/navigating-google-ads-for-your-small-business/ - Categories: Blog, Tips and Tricks Understanding Google Ads: A Key Tool for Business Growth In the dynamic world of online marketing, Google Ads stands out as a powerful platform that can significantly boost your business's visibility and customer reach. Whether you're running an appliance repair service, a plumbing business, or a landscaping company, Google Ads offers a tailored approach to reach potential customers precisely when they're searching for the services you offer. Google Ads operates on a pay-per-click (PPC) model, meaning you pay only when someone clicks on your ad. This model provides an efficient way to target your advertising to a relevant audience, making it a valuable tool for businesses of all sizes, especially small and medium-sized enterprises (SMEs) looking to expand their market reach. Navigating Google Ads Billing: What You Need to Know Billing Cycle and Amounts: Google Ads uses a somewhat flexible billing cycle. Essentially, you'll be charged either at the end of a billing period or when your spending hits a certain threshold, whichever comes first. You can count on being billed by Google Ads at least once a month. Your payment thresholds can increase over time as you continue using Google Ads, offering more convenience and fewer interruptions to your campaigns. When it comes to the actual amount you're billed— that will vary. Your Google Ads bill with depend on your ad spend during that period. Accepted Payment Methods: Google Ads is accommodating with its payment options. It typically accepts major credit and debit cards, bank account details for direct... --- ### Transform Your Website into a 24/7 Customer Service Hub with Our New AI Chatbot - Published: 2023-11-13 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/transform-your-website-into-a-24-7-customer-service-hub-with-our-new-ai-chatbot/ - Categories: AI News, Blog, Tips and Tricks Hello valued readers! In an era where instant gratification isn’t just desired but expected, businesses like yours need to stay ahead of the curve. Here at Prospect Genius, we've been hard at work crafting a revolutionary tool that will not only meet but exceed the expectations of your website visitors. Introducing the latest addition to our suite of services: Personalized AI Chatbots tailored for your small business. Imagine a digital secretary that never sleeps, eats, or takes a break. This secretary is always available to answer your customers' questions with the precision and friendliness you'd expect from your best employee. That's what our AI chatbot offers. It's not just a chatbot; it's an extension of your business's commitment to stellar customer service. Why Do You Need a Chatbot? After-Hours Inquiries: Your business may close at 5 PM, but your customers' needs do not. With an AI chatbot, late-night visitors can get immediate responses to their questions about your services, operating hours, and more. Busy Periods: There are times when call volumes are high, and wait times are long. A chatbot can alleviate this burden by handling the common queries, freeing up your staff to deal with more complex issues. Quick Transactions: For customers who prefer to cut to the chase, a chatbot can quickly guide them to resources for booking appointments, checking service availabilities, or navigating your website. A Tailored Experience Every business is unique, and that's why our chatbots are personalized. They are meticulously trained on the specifics of... --- ### Unlocking New Opportunities: Updates to Google Business Profile You Need to Know - Published: 2023-11-06 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/unlocking-new-opportunities-updates-to-google-business-profile-you-need-to-know/ - Categories: Blog, Google Business Profile News Hello there to our community of small business champions! We at Prospect Genius are back with some hot-off-the-press insights, and this time, we’re zooming in on the Google Business Profile platform— one of the many keys to your small business's online success! 1. Celebrating Diversity with New Attributes Google is on a mission to make the business world more inclusive and accessible, and they’re doing it by introducing “disabled-owned” and “indigenous-owned” attributes to Google Business Profiles. These join the existing lineup of “black-owned," “LGBT-owned," and “women-owned" attributes. This is your chance to showcase your business's unique identity, and connect with customers who are looking to support diverse communities. It's a simple, self-assigned tag that can make a world of difference in establishing a personal connection with your customers. 2. Searching Near and Far In a world that’s constantly on the move, your customers' location can change in a heartbeat. Google knows this, and that’s why they’re giving users the option to search based on their "precise location" as gathered by GPS data, or an "estimated location" as gathered by past user behavior. For businesses like plumbing services, appliance repair, or junk hauling, this means customers who are just around the corner or planning a move can find you with ease, making sure you're connecting with the right clientele at the right time. This is one of the many reasons it's important to make sure the location data on your Google Business Profile is 100% accurate— if it's not, you could... --- ### How AI is Revolutionizing Small Businesses: What You Need to Know - Published: 2023-10-30 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/how-ai-is-revolutionizing-small-businesses-what-you-need-to-know/ - Categories: AI News, Blog Hello, dear readers! At Prospect Genius, we've always prided ourselves on staying ahead of the curve and ensuring our partners have the latest insights in the online marketing world. Recently, there's been a buzzword making the rounds: Artificial Intelligence (AI). Now, before you picture robots taking over your appliance repair shop or landscaping business, let's dive into what AI really means for you. Understanding AI Artificial Intelligence (AI) can be likened to a highly advanced assistant. While traditional software operates based on pre-set commands and lacks adaptability, AI systems can evolve. They process vast amounts of data, learn from them, and adapt their functions accordingly. The learning mechanism enables AI to anticipate needs, recognize patterns, and even predict future scenarios. So, rather than merely executing commands, AI uses data-driven insights to provide smart solutions, often beyond our immediate recognition. AI in Your Industry The rise of AI isn't limited to tech-centric industries. Let's consider the HVAC sector. With predictive maintenance, AI systems could analyze patterns in equipment usage, consider external factors like weather patterns, and use that data to predict when a device might fail. This foresight allows businesses to address issues before they escalate, saving time and money. In the auto industry, AI diagnostics tools may be able to scan a vehicle, compare its state to vast datasets, and instantly detect issues, determining repair costs in real-time. It's efficiency on a whole new level. Boosting Efficiency Consider your everyday operational tasks, those repetitive, time-consuming processes that drain your resources... . --- ### Is Your Google Business Profile Really Suspended? Beware Of This New Scam - Published: 2023-10-23 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/is-your-google-business-profile-really-suspended/ - Categories: Blog, ScamWatch In today's digital landscape, bad actors are continually crafting new strategies to take advantage of unsuspecting individuals. Small businesses, with their heavy dependence on platforms like Google to boost their online visibility, find themselves in the crosshairs of these deceptive tactics unfortunately often. One such scam involves fraudsters posing as Google representatives, falsely alerting businesses that their Google Business Profile has been suspended. As a small business owner, you've likely been on the receiving end of one of these spam calls lately. It's essential for businesses to understand this scam and spot these attempts quickly. In today's blog post, we'll fill you in on this all-too-common scam, advise you on how to identify legitimate calls from Google, and give you more tips for protecting your business's online reputation. Understanding the Scam's Context As a small business owner, we're sure you understand the importance of maintaining an active Google Business Profile for your business. Google is, by far, the most popular search engine among American consumers, so it's key to ensure that your business is visible on the platform. Scammers, too, have realized the deep trust many place in Google. This trust, combined with the significance of online visibility for businesses, creates a fertile ground for deceit. Small businesses, often lacking dedicated IT teams or comprehensive cybersecurity measures, become prime targets for such scams. How the Scam Works The scam begins with a phone call, typically automated, alerting the business owner that their Google Business Profile has been suspended due to... --- ### Navigating the New Google Business Profile Reinstatement Process - Published: 2023-10-16 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/navigating-the-new-google-business-profile-reinstatement-process/ - Categories: Blog, Google Business Profile News As small business owners, our online profiles are pivotal in connecting with our audiences. A suspended Google Business Profile or a disabled Google Business Profile can be quite a setback. But, with change on the horizon regarding Google's appeal procedures, it's crucial to stay updated and be prepared. Currently, Google is launching a revamped reinstatement process for disabled or suspended Google Business Profiles in the European Union. Though this new reinstatement process is currently only in use in the EU, it's anticipated to extend globally, affecting American businesses in due time. Old Vs. New: A Quick Comparison Previously, if your business profile was suspended, you would respond by filling out a straightforward form. This form would have you confirm some basic details about your business's operations and give you a chance to explain why you believed your profile should be reinstated. Upon submission, your form would be examined by a technician. This is the appeals process currently in place for Google Business Profiles based in the USA (as of the date of posting). A glaring issue with this current appeals process is that, should your appeal get denied, the feedback you'll receive from Google is frustratingly vague. A redeeming feature, however, is that you'll have the ability to re-appeal. In contrast, the incoming system promises enhanced clarity. Businesses that find themselves in violations of Google's quality guidelines will be directly informed of which policy they've violated. Unfortunately, though, it's a double-edged sword. While transparency is heightened, room for errors is... --- ### "Verify Your Google Business Profile" Scam: Unmasking the Threat - Published: 2023-10-11 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/verify-your-google-business-profile-scam/ - Categories: Blog, ScamWatch In today's digital age, having an online presence isn't just beneficial for your small business— it's essential. Google, being a dominant force in the online ecosystem, is a primary platform for businesses seeking visibility. However, with this prominence comes potential pitfalls, notably in the form of scam calls. One of the most prevalent and concerning scams targeting small businesses today is something we're calling the "Verify Your Google Business Profile" scam. In this post, we'll dive deep into its mechanics, its aims, and how to safeguard against it. The allure of posing as Google Scammers often take the path of least resistance, seeking ways to exploit trust and credibility. Posing as representatives from Google, a platform universally recognized and trusted, they can prey on businesses who rely heavily on their online reputation and visibility. Why do these scammers target small businesses? Small businesses are often the prime targets for a handful of reasons: Resource Limitation: Many small businesses lack the IT infrastructure or expertise to quickly identify and thwart such threats. Reliance on Visibility: For many small businesses, local search visibility on Google is crucial. Any threat to this visibility can be perceived as dire, making them more susceptible to scare tactics. Less Familiarity: Larger corporations often have protocols and training in place for such scams, while smaller entities might not be as well-prepared or informed. How the scam operates The scam typically starts with an automated call, asserting a connection with Google. The message will urge the business to... --- ### Beware of Domain Listing Scams: What You Need to Know - Published: 2023-08-08 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/beware-of-domain-listing-scams-what-you-need-to-know/ - Categories: Blog, ScamWatch Dear Valued Customers, At Prospect Genius, we prioritize your security and the well-being of your online presence. It has come to our attention that some of our clients have received questionable letters in the mail, advertising a so-called "domain listing" service. Today, we're shedding light on this situation to keep you informed and safe. What is the Domain Listing Scam? These letters, often presented on official-looking stationery, advertise an online business directory listing service. They will include details about your website's domain and sometimes additional information about your registrar. The objective? To charge you between $200-$300 for a service that is either non-existent or of negligible value. To give you a clearer idea of what to watch out for, we'll be including photos of several such letters that our clients have shared with us.   Example of the letters in question The Dangers of These Scams At first glance, these letters might appear genuine due to the accurate information they display. However, this is often publicly accessible information, and its inclusion is merely a tactic to lend an air of legitimacy to their claims. The most alarming risk is financial. By providing payment details to these scammers, not only do you risk the loss of the sum they're asking for, but you're also exposing your sensitive financial information to potentially malicious actors. This could lead to unauthorized charges or, worse, identity theft. Moreover, by engaging with these offers, you could inadvertently align your legitimate business with... --- ### Know the Pitfalls of Having Multiple Websites for Your Business - Published: 2023-01-30 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/know-the-pitfalls-of-having-multiple-websites-for-your-business/ - Categories: Blog, ScamWatch, Tips and Tricks Building a strong online presence is essential for the health of your business. Having more than one website, though, does not actually improve your online presence. In fact, multiple websites can actually lead to reduced performance and customer confusion. Multiple Websites Compromise SEO Search Engine Optimization, or SEO, is the process of improving your website’s position in online search results. The higher a site’s ranking, the more people will click on it. Prospect Genius specializes in SEO in order to help our clients rise to the top of search engine results. Having multiple websites undercuts any SEO efforts, however, because the algorithms that search engines such as Google and Bing use to determine search rankings penalizes this behavior. When both of your sites end up competing with each other for rankings in search results, both of them will lose! Double Sites, Double Confusion When customers search for your business on the web, what happens when they find two sites for the same company? At best, they’ll be confused. At worst, they’ll be mistrustful. Either way, they may choose to navigate to a different business altogether. On a logistical level, it’s also challenging for business owners to keep multiple websites current and consistent. For example, changes to location, hours, and services have to be updated on all sites (and can cause major issues if they’re not). Additionally, the impact of a company’s brand can be compromised if you have multiple websites. It’s hard to keep a true sense of consistency and... --- ### How Will Mass Tech Layoffs in 2023 Impact Your Google Business Profile? - Published: 2023-01-06 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/how-will-mass-tech-layoffs-in-2023-impact-your-google-business-profile/ - Categories: Blog, Google Business Profile News, SEO Industry News When tech companies lay off workers, end users also pay the price. What will a reduced tech workforce mean for your Google Business Profile? Downward Trends in Tech Jobs Technology is an ever-increasing part of our lives, but that boom in usage is not always mirrored within the tech industry itself. In late 2022 there were mass layoffs across companies large and small, including tech behemoths Google and Amazon. Experts project that significant layoffs will continue into 2023 as companies readjust and reorient post-pandemic. The Continuing Digital Age Even as tech companies downsize, the demand for their services is only increasing. We live in a digital age and, as any business owner will tell you, having a strong online presence is critical for survival. For example, most businesses, regardless of size, benefit from having a Google Business Profile (GBP). This profile communicates essential information—such as your address, hours, and contact information—across Google products including Maps and Search. Having an active—and accurate—GBP can mean the difference between keeping the lights on and shutting the doors for good, as this is a key way that companies attract and communicate with customers. As Google downsizes, what does that mean for businesses that rely on the GBP platform? Reduced Workforce, Reduced Responsiveness There have been a number of issues with the GBP platform in recent months, from unwarranted account suspensions to inaccurate auto-updates to business information. While these may not be directly connected to the recent layoffs at Google, the long wait times to... --- ### Disappearing Reviews: Another Google Business Profile Bug - Published: 2022-12-09 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/disappearing-reviews-another-google-business-profile-bug/ - Categories: Blog, Google Business Profile News A new bug in the Google Business Profile system causes reviews to disappear, negatively affecting business’ visibility and online presence. Having a robust online presence is a must for any business today, and customer reviews are a huge part of that. Reviews help establish a business’ credibility and serve as a direct connection with customers. If a company has a Google Business Profile (GBP), their reviews are linked to that account. That usually works well—until, as happened this November, there’s a bug in the system. Last month, business’ reviews started disappearing for no discernible reason. This comes on the tail of the October GBP bug that led to the unwarranted suspension of hundreds of accounts. As soon as the suspension bug was resolved, it looks like the reviews bug was brewing. This issue of disappearing reviews seems to be linked to a Suggested Edits update. Google autogenerates these updates and requires listing managers to manually reject changes they don’t want (which is particularly troublesome since many of the auto-generated updates end up being inaccurate). In November, these updates—which are supposed to only change business information—also started removing reviews from business’ online listings. So, what happened? It appears that the Suggested Edits updates also changed the CID number of profiles at the same time. The CID is an identifier assigned by Google to specify a business’ location within Google’s own systems. When the CID gets changed, Google then sees the new number as a new listing. This disassociates the listing from... --- ### Reinstatement Troubles Continue In Aftermath of Google Business Profile Suspension Bug - Published: 2022-11-07 - Modified: 2024-02-08 - URL: https://www.prospectgenius.com/blog/reinstatement-troubles-continue-in-aftermath-of-google-business-profile-suspension-bug/ - Categories: Blog, Google Business Profile News Having a Google Business Profile (GBP) is standard practice for most business in 2022. This online listing helps potential clients find key business information like services, location, hours, and phone number when they search the web using Google Search or Maps. Unfortunately, in October of 2022, there was a bug in the GBP system. Usually, businesses are able to perform minor edits to update their GBP without incident. In October, however, hundreds of business owners had their GBP suspended for no discernible reason. Actions that resulted in account suspension included: Editing business name Editing hours Editing a description Marking a business as temporarily closed Adding website parameters Clicking the verify button While the suspension process is designed to safeguard the integrity of GBP listings, suspension for the above actions was unusual. It’s normal for businesses to make small edits to their profiles in order to reflect updates and changing business information. The fact that these minor edits caused account suspension meant that something was wrong on Google’s end. While Google has confirmed that the bug causing the unexpected suspensions has been resolved as of the afternoon of Friday, October 21, 2022, the trouble is far from over. Every account that was suspended has to go through a verification process in order to have its listing restored. This means that a business with a suspended account has to function without a GBP until the verification process is complete. Unfortunately, the large number of suspensions that occurred in October have caused a... --- ### Genius Success Story: Four Years of Growth and Expansion - Published: 2021-10-19 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-story-four-years-of-growth-and-expansion/ - Categories: Blog, Client Success Stories - Tags: google maps, lead generation, local SEO, website design We're back with a new client success story! This week, we're showcasing the amazing progress of Professional Answering Service. An answering service for businesses and organizations, Professional Answering Service joined our program in March 2017. They started with a CoreSite for a single location in Cleveland, OH. Since then, in addition to their CoreSite, they've signed up for several other Prospect Genius products, including: Google Local Listing Optimization Directory Dominator Press Release Writing and Syndication SocialStart AdTrax MapTrax Custom Web Services CallTrax Facebook Ads Thanks to their investment in our program and their own commitment to quality service, they grew and grew. In 2021, they launched their fifth location! Today, Professional Answering Service continues to outperform expectations and dominate their sector. Their monthly lead volume over the past year—a notoriously challenging year for small businesses—speaks for itself: Congratulations to Professional Answering Service on their incredible success! --- ### This Scary Email Scam Is Tricking Tons of Website Owners - Published: 2021-05-26 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/this-scary-email-scam-is-tricking-tons-of-website-owners/ - Categories: Blog - Tags: email address, newsletter, scams, warning Have you recently received an email stating that your website is "violating copyrighted images"? This is a fabricated message that's circulating like wildfire right now. It's meant to scare website owners into clicking a link, which would then install trojan ransomware onto your computer. Please, if you receive this email, delete it immediately. Do not click on the link. Thanks to the email logs in our client portal, we were able to view multiple versions of this message in our clients' inboxes. Take a look at the handful of versions that were spun, with different senders and slight variations in wording: Version #1: From "Allison"   Version #2: From "Megan"   Version #3: From "Kayla"   Version #4: From "Monica"   As you can see, the nearly identical messages come from "Allison," "Megan," "Kayla," and "Monica"—and probably many more. Written with intimidating legalese, they have the potential to scare lots of regular folks into taking the bait. After all, average email users and small business owners may not know how to recognize malware and internet scams right off the bat. Fortunately, a number of our clients called us immediately upon receiving these emails, so we were able to advise them against clicking on the link and reassure them that their websites do not infringe on any copyright laws. If you want to find out more about this malware scam, check out the impressive digging done by Josh Kirschner over at Techlicious. --- ### Blocked From Signing In to Old Google Business Accounts - FIXED! - Published: 2020-12-05 - Modified: 2020-12-08 - URL: https://www.prospectgenius.com/blog/blocked-signing-in-google-business-accounts-fixed/ - Categories: Blog, Tips and Tricks If you’re a local SEO practitioner or a small business owner managing your own Google account, you’ve almost certainly received this Google security alert at some point: It looks like someone else might be trying to access your Google Account. For your protection, you can’t sign in right now. Try again later or sign in from a different device. That’s the exact message we receive when Google blocks us from logging into a client's old Google business account when the account has been inactive for a few years. To date, we’ve been unable to find a reliable workaround for this common roadblock. None of the suggested solutions we've found online have been helpful, either, because they tell you to sign in from the original device that the account was created on—the theory being that you can take advantage of the old session cookie to remember your credentials. However, when you no longer have access to a device or machine from several years ago—which most people don’t—this trick doesn’t work. And somehow, this is still the prevailing solution floating around the internet. Until now. After wasting countless afternoons over the years banging our heads against our desks, we finally had a breakthrough today. We figured out how to resolve this Google login problem ourselves. And we’re now going to share it with you. How to Get Unblocked From a Google Business Account The next time you see that dreaded security message when signing into an old Google account, here’s what to... --- ### Genius Success Story: Robust Recovery Thanks to Seasoned SEO - Published: 2020-11-17 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-stories-vol-6-robust-recovery-thanks-to-seasoned-seo/ - Categories: Blog, Client Success Stories - Tags: covid-19, customer reviews, google maps, seo In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Ready for another installment of optimism in the time of COVID? Discount Appliances Repair - HVAC is a small business in Arlington, VA, that saw a significant drop-off in jobs and new leads this spring due to the pandemic. Spring is usually a busy season for them, as you can see from the 2019 data below: However, when the pandemic locked down businesses and residents alike in March and April, the appliance repair company's numbers took a hit. In the chart above, you can see how few leads they got in April and May 2020 compared to the previous year. Thankfully, though, Discount Appliances Repair - HVAC was able to bounce right back as soon as pandemic restrictions were lifted. In fact, they've consistently been receiving over 50 leads per month since the summer! We credit their rapid comeback to the vitality of their pre-COVID web presence. Not only have they had an ongoing SEO campaign with Prospect Genius since 2014, but they've also amassed stellar customer reviews on their Google Maps listing. These two components—a seasoned SEO campaign and a high business rating on Google Maps—reinforced the company's foundation and prevented a prolonged downturn in the wake of the pandemic. Think of it this way: Their dynamic web presence acted like a robust immune system. Even though they... --- ### Genius Success Story: Customer Trust Nurtures a COVID Comeback - Published: 2020-10-27 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-stories-vol-5/ - Categories: Blog, Client Success Stories - Tags: covid-19, customer reviews, Maps listings In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're here with another COVID survival story for you this week. Centered Stillness Acupuncture and Massage Therapy, a massage therapist in Albany, NY, was hit hard by the pandemic back in the spring. Social-distancing mandates, combined with the general public's reluctance to be in close personal contact with others, meant the massage therapist saw a major drop in business. Take a look: However, as Albany's local economy began to reopen over the next few months, Centered Stillness was able to climb its way back. We credit this comeback to a few factors: 1. The massage therapist has an appealing Google Maps listing, flush with information about the business. 2. They have a 4. 9 star rating on Google. 3. They implemented specific COVID-19 safety measures, and their website communicates those details clearly so customers can feel safe visiting their wellness center. Look at their current numbers: As you can see by the increase in leads, Centered Stillness earned the confidence of customers with the combination of glowing reviews and a detailed safety strategy. If you take one lesson from this success story, it's that customers these days want to do business with places they feel they can trust. So, do everything you can to demonstrate your safety precautions, cleanliness, and sense of compassion in this time of fear and uncertainty... . --- ### How to Undercut Google's Pay-to-Play Model and Advertise on a Budget - Published: 2020-10-26 - Modified: 2020-11-11 - URL: https://www.prospectgenius.com/uncategorized/how-to-undercut-googles-pay-to-play-model-and-advertise-on-a-budget-2/ - Categories: Uncategorized It's genuinely depressing to think about the totality of words we've wasted on Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. And we know this is just as depressing for all the small, local service providers out there who feel like they don't have a fighting chance. But we're done with despair. It won't do anything to combat Google's nefarious greed. That's why, today, we're showing all you small business owners how to fight back. In this blog post, we've compiled some of our best tips to market yourself online without handing all of your hard-earned money to Google's coffers. READ MORE: How Google's Greed Is Slashing Your Website Traffic Use Social Media Ads Whether it's Facebook, Instagram, LinkedIn, Yelp, or Twitter, your audience's favorite social platform is the perfect place to advertise your business. Use Word of Mouth We know, we know: Nobody likes talking in person anymore! Thing is, that's not entirely true. Sure, people consistently prefer texting over talking on the phone, but that doesn't mean everything has to take place virtually. With memorable branding (including logos and signage), word-of-mouth, and face-to-face networking in your community, you can supplement your online efforts and really stamp out a place for your business on the local scene.   --- ### Genius Success Story: Recovering From a COVID Hit Thanks to Customer Reviews - Published: 2020-10-15 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-stories-vol-4-recovering-from-covid-hit-thanks-to-customer-reviews/ - Categories: Blog, Client Success Stories - Tags: covid-19, customer reviews, google rank, local SEO In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Thanks for tuning in! Our story this week is about how one small business took a massive hit due to the COVID-19 shutdown and found a way to climb back. We think you'll connect with it. Tyson Whiteside Audio Video, LLC, is a Portland-based AV specialist who, like many of us, hit a rough patch this spring when the pandemic brought life as we knew it to a standstill. Their usual, steady stream of new customers dried up due to the one-two punch of a pandemic-induced shutdown and their lack of customer reviews on Google. See, it was one thing to have the rug pulled out from under them when the local economy froze and strict social-distancing orders were in place. After all, it made sense that there would be much fewer customers calling for nonessential services at that time. But what little business *was* there, Tyson Whiteside Audio Video's competitors were cleaning it up because they ranked higher on Google results and had more impressive customer reviews. However, once the quarantine orders in Portland were relaxed, the AV company was able to add some reviews to their Google listing and their circumstances dramatically improved. Not only did their local ranking climb higher, but they actually started getting even *more* leads than before! The numbers write the story themselves:... --- ### Genius Success Story: Multiple Locations, Hundreds of Leads - Published: 2020-10-08 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-stories-vol-3-multiple-locations-hundreds-of-leads/ - Categories: Blog, Client Success Stories In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Welcome back! This week, we’re giving a huge shoutout to Maverick Self Storage, a self-storage company with multiple locations southwest of San Antonio, TX. The noteworthy thing about this business’s campaign is that they’ve steadily climbed to hundreds of leads per month since signing up with us last year—and that’s despite having multiple locations! Maverick Self Storage's monthly leads from Aug. 2019 through Sept. 2020: Maverick Self Storage is proof-positive that it *is* possible to have a successful local SEO campaign with several addresses. This campaign thrived because they have a mailing address and physical presence at each location that they advertise on Google. Furthermore, each location’s Google listing links back to the same website and phone number, which means the locations aren’t battling each other for ranking. In short, this success story demonstrates that when you have a smart, legitimate SEO strategy—as opposed to one that relies on spammy tactics with numerous websites—the sky’s the limit. Kudos to Maverick Self Storage on their wise decision to do things the *right* way. Looks like you’ve been rewarded! --- ### Genius Success Story: Over One Thousand Calls Per Month?! - Published: 2020-09-25 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-stories-vol-2-over-one-thousand-calls-per-month/ - Categories: Blog, Client Success Stories - Tags: client success stories, google maps, seo In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're back with another success story, and boy do we have a doozy for you this week! Shout out to Suncoast Sound, a car audio company in Monroe, LA, for topping over one thousand calls per month! They've been with us since the beginning—all the way back in 2009. (Gosh, we feel old... ) Over the last 10+ years, we've watched their website and corresponding marketing campaign really take off. As a result, their inbound leads have multiplied year after year. See for yourself: As you can see, COVID-19 appeared to have zero negative effect on their numbers this spring and summer. In fact, they got more calls than ever before, peaking at 1,712 in June! And it's no wonder Suncoast Sound is getting so many calls every month—because they've got the #1 spot on Google Maps. Look: This is why search engine rankings matter. With a highly visible placement in the top spot, you could potentially pull in thousands of calls per month just like Suncoast Sound has done. This kind of exponential growth is a perfect demonstration of how a smart SEO program is a long-term investment. It more than pays for itself when you have patience and stick with it for the long haul. Of course, all the SEO magic in the world won't help your business... --- ### Genius Success Story: Google Maps Is Indispensable - Published: 2020-09-18 - Modified: 2021-10-19 - URL: https://www.prospectgenius.com/blog/genius-success-stories-vol-1-google-maps-is-indispensable/ - Categories: Blog, Client Success Stories - Tags: client success stories, covid-19, google maps, local SEO, local service ads In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! At this point, it’s cliché to open up with, “Now, more than ever... ” or to even mention “these uncertain times. ” Everyone gets it. We’ve all been existing in 2020. So, we’ll just say this: Owning a small business right now is a harrowing battle. BUT —  Despite everything that's been going down, we’ve seen several clients fight and scrabble and find success—thanks in large part to smart digital marketing strategies. And we think these stories offer valuable, actionable lessons for other small businesses that might be going through a tough time. This week, we’re showcasing Knapp’s Service & Appliance Repair. The story of this small business demonstrates how a long-term SEO strategy focused on Google Maps can be your suit of armor against a pandemic, an economic downturn, and even Google’s continued money-grabbing, pay-to-play schemes. To find out more about Knapp’s Service & Appliance Repair’s road map to success, keep reading! Doubling Leads During a Pandemic Based in Portland, OR, Knapp’s Service & Appliance Repair has been a Prospect Genius client since 2016.   With our program, they got a responsive, content-filled website, an optimized Google Maps listing, and an aggressive local SEO strategy. Their incoming leads from local customers climbed steadily, and by 2019, they were receiving several hundred leads per month.   In the spring and summer of 2020,... --- ### How to Undercut Google's Pay-to-Play Model and Advertise on a Budget - Published: 2020-09-15 - Modified: 2020-10-26 - URL: https://www.prospectgenius.com/blog/how-to-undercut-googles-pay-to-play-model-and-advertise-on-a-budget/ - Categories: Blog, Tips and Tricks - Tags: budgeting, Google, ppc, social media marketing, word of mouth It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling pandemic. And we know this situation is just as depressing for all of the small, local service providers out there who feel like they don't have a fighting chance. But we're done with despair. It won't do anything to combat Google's nefarious greed. That's why, today, we're showing all you small business owners how to fight back. In this blog post, we've compiled some of our best tips to market yourself online without handing all of your hard-earned money to Google's coffers. READ MORE: How Google's Greed Is Slashing Your Website Traffic Use Social Media Ads Whether it's Facebook, Instagram, LinkedIn, Yelp, or Twitter, your audience's favorite social platform is the perfect place to advertise your business. In fact, designing a quick ad and paying for clicks or impressions on one of these platforms will be much cheaper and potentially more cost-effective than Google Ads in terms of ROI. Just a small investment in time and money could pay off big. After all, the endless social media scroll is how most people are exercising their thumbs these days. Might as well take advantage of it! Use Word of Mouth We know, we know: Nobody likes talking in person anymore! Thing is, that's not entirely true. Sure, people... --- ### How Google's Greed Is Slashing Your Website Traffic - Published: 2019-11-27 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/google-slashing-website-traffic/ - Categories: Blog, The Google Guru - Tags: Google AdWords, Google Local Services, newsletter, ppc, SERPs Google's new slogan should be, "Helping Goliath pummel David. " If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to maximize profits for themselves. This runs in direct opposition to the best interests of small businesses that can't spend a fortune advertising themselves online. And it's getting worse. Now, with Google's Local Services ads, in addition to Google Ads (formerly AdWords), Google is siphoning limited SERP (search engine results page) space and handing that space to their own paid platforms. The consequence of this action is that Google is slashing available organic traffic for everyone else, particularly small businesses that can’t afford a big ad budget.   At this point, the notion that Google's local search platform is pay-to-play is no longer up for debate. In this blog post, we’re going to look at how the bloated presence of paid ads on Google’s SERPs are hurting small businesses’ web presence in real, tangible ways. We're also going to tell you what you can do to protect yourself. Keep reading! Paid Ads Are Taking Over In the 30-or-so major U. S. cities where the Local Services platform has rolled out, small businesses are seeing a substantial decrease in website traffic. Why? Because now, when someone searches for a local service provider in their city, like a plumber or electrician, they're confronted with several paid ads... --- ### Do You Know What to Ask When Hiring an SEO Company? - Published: 2019-10-22 - Modified: 2019-10-22 - URL: https://www.prospectgenius.com/blog/do-you-know-what-to-ask-when-hiring-an-seo-company/ - Categories: Blog, Tips and Tricks - Tags: article digest, BYOS, ghost copy, LeadTrax, seo companies, SEO practices To ask the right questions of a prospective SEO company, you first need a baseline understanding of online advertising. Unfortunately, if you're a small, local business owner with little knowledge of online marketing strategies, then you probably don't quite know what to ask. That's why Kim Lachance Shandrow's article, "10 Questions to Ask When You're Hiring an SEO Consultant," is such a godsend. In the article, Shandrow lists some of the big questions you should ask when on the hunt for a new SEO company or consultant. Even if you don't necessarily know what these specific questions mean, exactly, she explains their significance and tells you what kind of answers are best. Some of those questions are: Do you follow Google's best practices for webmasters? Will you please explain your SEO strategies? Are you specialized in local search? How do you track or measure results? And, for a real test, one trick question: Do you guarantee number-one rankings? (If yes, RUN! ) To see the full list of questions and the rationale behind them, check out Shandrow's article on Entrepreneur. com! Important caveat: The last question in Shandrow's list has to do with content ownership. She states that the business owner/client should be given full ownership of any web content the SEO company creates on their behalf. This is certainly true when that content is on the website owned by the client. However, if the content is created from scratch on a completely separate site owned and hosted by the SEO company,... --- ### How to Respond When Your Domain Is Held Hostage - Published: 2019-08-20 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/domain-held-hostage/ - Categories: Blog - Tags: domain names, newsletter, phone package, scams, seo companies From time to time, our team is reminded of a very depressing truth: Many SEO providers out there do scummy things. The latest reminder? Just the other day, we were talking to a small business owner, and he told us how skeptical he was of the SEO industry. At first, we couldn't understand why he was so mistrusting of us. But after some prodding, he revealed where his trust issues came from... As it turns out, his last SEO provider registered his domain for him, and then held it hostage when he tried to quit. Since his whole online presence had been tied to that URL, his traffic and calls plummeted. And the worst part? This didn't even surprise us. We've heard versions of this same story dozens of times before. In fact, we've even seen some SEO companies demand thousands of dollars in payment (a. k. a. ransom) before they give the domain back! But instead of getting down about the slimy state of SEO, we've decided to turn our angst into action. In this blog post, we're going to help you fight back against these bad guys by giving you advice on how to proceed when they hold your domain (and/or associated phone number) hostage. What you're about to find out will save you a ton of headaches and money going forward. Keep reading! When You Can't Get Your Domain Back Unfortunately, as we mentioned, this scenario is not uncommon. But the good news is, you're not powerless. There's a... --- ### How Do American Small Business Owners Balance Work and Life? [INFOGRAPHIC] - Published: 2019-07-12 - Modified: 2019-07-15 - URL: https://www.prospectgenius.com/blog/how-do-american-small-business-owners-balance-work-and-life-infographic/ - Categories: Blog - Tags: family, lifestyle, small businesses Running your own business and setting your own hours is the American dream. While it is a lot of work, it’s not impossible--and it doesn’t have to mean sacrificing time spent with family or never getting to partake in the activities you enjoy. Although it’s very common for small business owners to work more than the standard 40-hour work week, over half of American small business owners report that they are in a better financial situation since beginning their own business while still maintaining a work-life balance. Check out the following infographic with information compiled from a survey by OnDeck that provides some statistics about the American small business owner. Does any of this resonate with you? nullnull Infographic created by OnDeck --- ### When Is the Best Time to Use Facebook Ads Versus Google AdWords? - Published: 2019-06-13 - Modified: 2019-06-13 - URL: https://www.prospectgenius.com/blog/when-is-the-best-time-to-use-facebook-ads-versus-google-adwords/ - Categories: Blog, Tips and Tricks - Tags: Facebook Ads, Google AdWords, paid advertising You've probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google's quest to monetize every inch of space on Page 1, but that's a rant for another day... ) As a result, many business owners are trying paid ads, instead. Most people are using either Facebook Ads or Google AdWords (or both). If you've tried this alternative yourself, we don't blame you. It's a smart move! However, if you're going to start a paid ad campaign, make sure you're using the platform that best matches what you're advertising. Otherwise, you'll be throwing away your money. But don't fret. We're here to help. In this post, we'll explain when you should use Facebook Ads, and when you should use Google AdWords. Keep reading! Choosing the Appropriate Platform Let us tell you about a mistake we see often. Many small, local business owners start off using Facebook Ads because the platform is super-affordable and easy to understand. However, sometimes they don't realize it's not well suited to what they're specifically advertising. No matter how much a paid platform costs, it's a waste of money when it doesn't effectively market your services. This is why it's so important to recognize the differences between Facebook Ads and Google AdWords. So, without further adieu, we'll now discuss Facebook Ads versus Google AdWords and how to tell which platform is a better fit for your business. Facebook Ads vs. Google AdWords: What's the Difference? When deciding... --- ### If You Don't Promote Your Summertime Services Now, You'll Hate Yourself Later - Published: 2019-05-21 - Modified: 2019-05-21 - URL: https://www.prospectgenius.com/blog/if-you-dont-promote-your-summertime-services-now-youll-hate-yourself-later/ - Categories: Blog, Tips and Tricks - Tags: Facebook Ads, Google AdWords, ppc, seasonal services, social media, summer Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post will arm you with some strategy ideas to help you book better jobs this season. Let's jump in! How to Book Better Jobs Than Your Competitors This Summer The truth is, most people don’t plan ahead. They won’t remember to update their website or social media to highlight their seasonal offerings. And they certainly won’t think to campaign for a specific service months in advance. Thankfully, you're smarter than most people. If you start advertising now, you’ll beat your competitors to the punch this summer. You’ll also put yourself in a strong position to cherry-pick your favorite jobs and book up your calendar through Labor Day. Which Services Should You Promote? Getting started is simple. Just think about the one or two jobs you would love to do all summer long, and advertise the heck out of them. For example, here's what some savvy businesses are doing to prepare for the season: Landscapers are targeting homeowners who want to get their backyards and patios ready for summer. Cleaners and junk haulers are pushing to help people with their big clean-out projects. Home builders and remodelers are getting in front of people who put off their construction projects until it's nicer outside. HVAC... --- ### Little Known Ways to Market Yourself in a New Location - Published: 2019-03-28 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/little-known-ways-to-market-yourself-in-a-new-location/ - Categories: Blog, Tips and Tricks - Tags: directories, google maps, local SEO, newsletter, paid ads, SEO strategies So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area without going over budget. Of course, the strategy we prescribe will depend on how far away your second address is. Thankfully, we've had lots of success solving this problem for clients and business owners of all kinds. Keep reading to hear about some real-life cases in which we've helped business owners expand into new service areas and multiply their customer bases. Reaching From Coast to Coast We have one client who owns a nationwide answering service. Thanks to today's technology, they're able to provide virtual reception and remote answering services from anywhere, which means they can support clients in every corner of the country. As a result, we've had to think outside the box in our approach to their online marketing. After evaluating the upfront costs and returns of PPC and similar paid campaigns, we determined that creating a few local SEO campaigns in different regions would be the most cost-effective route. So, our client acquired legitimate local addresses in these regions, and away we went. We successfully marketed this client in three separate regions of the country using a combination of content writing, Google Maps optimization, and local directory optimization. Expanding Regionally We also worked with... --- ### Why You Shouldn't Worry About This Google Chrome Warning - Published: 2019-02-28 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-you-shouldnt-worry-about-this-google-chrome-warning/ - Categories: Blog - Tags: data, encryption, google chrome, internet security, newsletter, web browsing When you visit a website using Google Chrome, you might see a “Not Secure” label in the address bar at the top of the browser. But don't panic: This doesn’t mean what it sounds like. You have not been hacked or infected with malware. So, if you see this warning and think you've been attacked or compromised in some way, you can take a deep breath before we proceed. Now, here’s what that warning does mean. “Not Secure” Means “Not Encrypted” This “Not Secure” label is a simple warning that the website you’re visiting is using HTTP instead of HTTPS (a. k. a. "secure HTTP"). HTTP has been the primary protocol used for internet connections until very recently (the last few years). In fact, nothing about your internet security has changed whatsoever—HTTP websites have the same level of security that they always have. The only difference now is that Google Chrome started automatically issuing this “Not Secure” warning on HTTP websites because HTTP is not encrypted (whereas HTTPS is). It’s Google’s way of telling you to proceed with caution. When Does the “Not Secure” Warning Matter? This warning is only relevant to websites that deal with confidential data—for example, sites that require you to log in with a username and password, or e-commerce sites that ask for your credit card information. However, for average websites that see a modest amount of traffic and don’t deal with sensitive data, HTTP is still perfectly fine. The only time this “Not Secure” warning should give you... --- ### Why You Can't Trust This Warning From Google - Published: 2019-01-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-you-cant-trust-this-warning-from-google/ - Categories: Blog - Tags: adwords, Google, newsletter, scare tactic Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You're not alone. Google has been ramping up its AdWords sales efforts—and this means they've been aggressively targeting existing AdWords accounts and trying to upsell them. To that end, they've been dialing the numbers on AdWords accounts and getting their foot in the door with this scare tactic: "Your account has the wrong settings and your ads are displaying in other countries... " However, it's just that—a scare tactic. Keep reading to understand why you don't need to be afraid. It Is Google's Own Default Setting When you set up an AdWords campaign, Google offers several default settings that are likely to apply to a majority of campaigns. One such setting is that your ads display to people in your targeted geographic area AND to people outside your geographic area who are specifically searching for information about your location. For example, if you're an appliance repair business in Cleveland, your ads will display to anyone in the Cleveland area searching for appliance repair services. At the same time, if someone in Phoenix (nearly 2,000 miles away) specifically searches for "appliance repair company in Cleveland," your ads will display to them, as well. This Setting Does No Harm When setting up our clients' AdWords accounts, Prospect Genius typically decides to leave this default setting on for several practical reasons—primarily because it's actually common for... --- ### How to Minimize Your Damage From Google's New Platform - Published: 2018-08-11 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/how-to-minimize-your-damage-from-googles-new-platform/ - Categories: Blog, The Google Guru - Tags: Google Local Services, local businesses, local search, newsletter, paid ads Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, "Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full. " Sounds fair enough at first glance. But, wait—doesn't this description sound familiar? That's probably because it's virtually identical to the purpose of any local online directory already in existence, like HomeAdvisor, Thumbtack, Porch, Yelp, and so on. So, why does Google claim Local Services ads are here to "help you connect with people" when such platforms are already doing just that? We're not buying it. Instead, we have a different theory as to what Google's true motive is... Money. Keep reading to find out how the Local Services platform further advances Google's pay-to-play model, and how this may hurt small businesses like yours. But don't panic yet: We also offer up a handful of ways you can counteract the negative effects of Local Services and keep your business in the game. Let's jump in! Is Local Services Just Another Money Grab? We aren't here to hurl accusations around. However, given Google's track record of monetizing everything, it's not a stretch to come to this conclusion. You see, Google wants to be... --- ### Watch Out for This New Email Scam! - Published: 2018-07-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/watch-out-for-this-new-email-scam/ - Categories: Blog - Tags: newsletter, scams When you receive an email from an unknown sender, what's the first thing you look at? Hopefully, it's the email address itself. After all, why bother reading the contents of the email if you don't even know who it's from to begin with? The sender's email address alone will tell you a lot about the email's credibility and authenticity before you even read a word. We wanted to bring this up because there's a new batch of scam emails going around, and we want you to be aware of them. Keep reading for more details! What the Scam Looks Like As you know, email scams aren't anything new. However, this time, they're trying to target you with phony "SEO" tactics. In these emails, alleged "SEO" practitioners tell you that your website is "not in compliance with Google's policies" (or language similar to this effect). Then, the sender asks you to click on a tool that will "scan" your website (but, wait a second--didn't they already scan your site to determine you weren't in line with Google's policies in the first place... ? ) After you click on this "scanning tool," you'll receive "results" saying your website requires specific improvements. This whole runaround functions as a way to get you in the door and scare you into purchasing shady "SEO" services that you truly don't need. How We Know It's a Scam Here's a recent example of this type of scam. We had a client call us up, all concerned about an email... --- ### This Is the Most Convenient Way to Track Your Marketing Progress - Published: 2018-05-11 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/convenient-way-to-track-your-marketing-progress/ - Categories: Blog - Tags: call tracking, client portal, LeadTrax, monthly leads, newsletter Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it's the weekend, the online marketing company you work with probably isn't open—which means you won't be able to call your campaign coordinator and ask about your campaign's performance until some time tomorrow. However, you're busy with appointments all week, so it'll be difficult for you to find the time to call them. How frustrating! All you want is to check up on your campaign and see how it's performing. Just some statistics about calls, emails, and website traffic would suffice. Well, did you know you can find all this information—and more—in the Prospect Genius Client Portal? PG's Client Portal Tells You Everything You Need to Know Accessible through our website, the Client Portal provides you with several reports about your campaign so you can keep tabs on your performance trends. You can check out weekly and monthly statistics about incoming leads, and then compare those with your revenue from booked jobs to see how your ROI is looking. Plus, checking your reports often will help you detect dips in performance and enable us to get ahead of any issues that might crop up. So, if you want to save yourself the hassle of playing "phone tag," you have the freedom to... --- ### Why Googling Yourself Won't Tell You What You Need to Know - Published: 2018-05-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-googling-yourself-wont-tell-you-what-you-need-to-know/ - Categories: Blog, The Google Guru - Tags: Google Algorithm, googling yourself, newsletter, site ranking Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your business name is all you’d need to do. Unfortunately, Google makes this way more complicated than it has to be. Although it's perfectly logical for you to assume you can check your ranking just by googling yourself, that's not the reality. Keep reading to find out how googling your own company name doesn’t actually give you a clear picture of your site’s performance. We’ll also give you some tips on what you should look at, instead. So read on! Google Personalizes Your Search Results Why? Well, it all boils down to Google’s search algorithm. You’ve probably heard about this elusive “algorithm” many times before—maybe even right here on this blog. The algorithm is a tool Google uses to provide each individual user with a personalized experience. In other words, it’s designed to provide you with the search results it believes you want to see. Often, this means you and your friends, relatives, and coworkers could all get different results for the same search terms. How does Google customize your search experience? It does so by factoring in things like: Your browser’s search history Your search terms Your browser’s IP address (i. e. your physical location) Whether you’re logged into your Google account (thus sharing even more personal data) So, right off the bat, you can see how a quick Google search won’t give you a clear, objective picture of what your... --- ### One Major Reason Your Paid Ads Aren't Getting You Results - Published: 2018-04-05 - Modified: 2019-04-26 - URL: https://www.prospectgenius.com/blog/one-major-reason-your-paid-ads-arent-getting-you-results/ - Categories: Blog, Tips and Tricks - Tags: cost per click, paid advertising, ROI, SEO practices Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting the results you were hoping for. Worst of all, the cost of your ads keeps going up! You feel like you're dumping your business's hard-earned cash down the drain. Why is this happening? To answer that, let's first take a step back and examine why you're using paid ads in the first place... Paid Ads: Not as Easy as They Look Honestly, starting your online marketing from scratch can feel like such a grind. If you take the organic SEO approach, it takes several months to get off the ground, and there are countless moving parts involved. As a result, a huge number of business owners throw up their hands and take the path of least resistance: paid ads. Why paid ads? Because they promise a high ROI and instant, measurable results that make your upfront investment seem worthwhile. Moreover, you don't have to know much about SEO to create an attractive, attention-grabbing ad. All you have to do is upload a high-quality image, come up with a snappy caption, and publish it to the audience of your choosing. Doesn't that sound MUCH easier than studying SEO best practices, executing a multipronged promotional strategy from the ground up, and waiting... --- ### Why You Aren't Ranking in Search Results for That *One* Service - Published: 2018-03-20 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-you-arent-ranking-in-search-results-for-that-one-service/ - Categories: Blog - Tags: best practices, keywords, local SEO, newsletter, ranking, search results pages You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a landscaping company and you're getting lots of calls for lawn mowing but no calls for tree removal--even though you'd much prefer to book tree removal jobs. Needless to say, this is most likely caused by the fact that you're not ranking in search results for tree removal. But why aren't you ranking for that service? And, more importantly, how can you fix it? There are two possible explanations for why you aren't ranking for a given service: You don't have a dedicated page on your website for this particular service; or You aren't using the right keywords Keep reading to hear more about these ranking issues and how to fix them! Do You Have a Webpage Specifically for This Service? The most common reason you aren't appearing in search results for "X" service is simple: You don't have a page for it on your website. Google will only rank you for services you explicitly advertise or offer—meaning, it will only rank you for services you have dedicated content for. This is simply because Google isn't a fortuneteller. It won't know you offer a specific service unless you emphasize it on your site. Therefore, the ideal solution is to go... --- ### How to Stop Amazon Echo From Leaving Your Business in the Dust - Published: 2018-03-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/amazon-echo-voice-search-business-2018/ - Categories: Blog - Tags: Amazon Echo, Google Home, natural language, newsletter, smart speakers, voice search Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone you know probably has one of these smart speakers. A January 2018 report from NPR and Edison Research shows 39 million Americans now own smart speaker devices like Amazon Echo and Google Home. This equates to about 1 in 6 Americans and is a 128% increase from January 2017. Furthermore, according to sales numbers, there are actually about 45 million smart speakers installed in the U. S. —which make sense, considering 20% of Echo users and 13% of Google Home users own multiple devices. Why You Need to Care About Smart Speakers Why should you care about these sales numbers? It's simple: These numbers prove that a major, undeniable change is underway. This change will certainly impact your business, whether you’re ready for it or not. You probably haven’t given much thought, if any, to the idea that Amazon Echo and Google Home could affect your business in any way. At first glance, it seems absurd. However, as smart speakers and voice assistance continue to gain prominence, they’re going to have a tremendous influence on how people engage with technology, the internet, and search engines. These are things you absolutely must care about and pay attention to if you have any hope of thriving in 2018 and beyond. Keep reading to find out why! The Connection Between Smart Speakers and Voice Search First, let’s take a look at how smart speakers and... --- ### How to Solve Your Problem With Spam Calls Right Now - Published: 2018-02-15 - Modified: 2018-02-15 - URL: https://www.prospectgenius.com/blog/solve-problem-spam-calls-right-now/ - Categories: Blog, Tips and Tricks - Tags: Kulinda, missed calls, smartphones, spam Are you being dogged by spam calls all day long? Telemarketers and robocalls are running rampant these days, and small business owners are getting the brunt of it. Average Americans are certainly getting their fair share of spam calls, too, but it's nothing compared to what business owners are experiencing on a daily basis. Spam Calls Are Unavoidable Since your company phone number is plastered all over the web, it's super-easy for spammers and robots to add you to their databases. Now, that's no reason to throw up your hands and remove your number from your listings. This temptation is understandable. However, you need your contact details out there consistently for SEO purposes and, of course, so real customers can call you. When you're getting spam calls every hour, it may also be tempting to stop answering your phone altogether. After all, who has the patience to endure that many solicitors day in and day out? Never mind how busy you already are with that little thing called "running a business. " As frustrating as this constant barrage of calls may be, it's important not to completely ignore your phone—because some motivated customers are mixed in there, as well. As we've discussed previously, missed calls are missed opportunities. And missed opportunities mean lost revenue. So, if you can't remove your number from the internet and you can't afford to take your phone off the hook, what are your options? What's the solution to your spam call problem? How Can You Get Around... --- ### How to Find Blog Ideas Your Customers Will Actually Care About - Published: 2018-02-08 - Modified: 2018-02-08 - URL: https://www.prospectgenius.com/blog/find-blog-ideas-customers-care-about/ - Categories: Blog, Tips and Tricks - Tags: Blogging, content creation, DIY, keywords, resource You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write about! This is an all-too-familiar problem for many small business owners. Thankfully, in our years of practice, we’ve discovered some shortcuts that can make it easier to come up with webpage and blog ideas. Keep reading for our suggestions on how to come up with topic ideas for your website content! Take Inspiration From Online Forums Track down online communities related to your trade or niche. Social media groups and blog forums are a hotbed for passionate discussion about new trends, DIY tips, personal anecdotes, and more. If you’re stuck for blog ideas, take a few minutes to read the online discussions on these forums. Mine the conversations for hot topics that attract a lot of engagement and discussion. You might also discover the same handful of questions popping up again and again. You can use these insights to provide people with the advice and answers they’re clearly searching for. These are the topics that are most likely to interest your target customers. Discover New Keywords In studying these online discussion boards, you may also start to notice some new phrases or keywords gaining popularity. This is invaluable information, because it will show you the kind of language regular folks... --- ### How You Can Save Money by Referring a Friend - Published: 2018-02-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/save-money-referral-discount/ - Categories: Blog - Tags: client referrals, customer referral savings, discounts, newsletter Honestly, who doesn’t love a good discount? We sure do! If you, too, are a fan of saving some dough, then you’ll be happy to hear about our client referral program: When you’re a Prospect Genius client and you refer a friend to us, you can actually receive a generous credit on your bill. Talk about a win-win, right? Keep reading to see how the referral discount could work for you! How Our Referral Program Works Do you have a friend who owns a small, local business and could use some help with online promotion? Maybe they need a new website, or maybe they want to put themselves out there on social media for the first time. We offer a wide variety of online marketing services that we can customize to meet virtually any local company’s needs. So, if you introduce them to us, chances are we’ll be able to create an optimal solution to help amplify their web visibility. Then, if we’re a good match for your friend and they sign up for one of our services, you’ll get a $50 credit on your next bill. How to Get Your Discount Here’s what the client referral process looks like: First, to be eligible for the discount, your friend must make a minimum purchase of $200. Once your friend’s initial payment processes successfully, you will see the one-time $50 credit on your next bill. You will receive one credit for each referral you send to us. However, there’s no limit... --- ### SEO: Start From the Bottom, Climb Your Way to the Top - Published: 2018-01-18 - Modified: 2018-01-18 - URL: https://www.prospectgenius.com/blog/seo-takes-time/ - Categories: Blog, Tips and Tricks - Tags: google maps, local directories, local SEO, ppc, social media, Web presence Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google and the rest of the web requires time, effort, and patience. Anyone who promises you instant results is just trying to sell you snake oil. Keep reading to find out why SEO takes time, contrary to what certain salespeople say. Think of SEO Like Getting in Shape When you do it right, SEO takes time. It's a long, ongoing process. You'll see gradual results bit by bit as your web presence grows stronger until finally, one day, you realize you're getting tons of website traffic, Facebook likes, and customer calls and emails. In this way, SEO is just like anything else in life that requires an investment of time and effort. For example, when you want to lose weight and get in shape long-term, you know you have to eat right and exercise over a period of several months. "Magic" diet pills and cleanses may promise overnight results, but they very rarely deliver. And if they do, the results certainly don't last, and they don't make you any healthier. The same is true when optimizing your web presence: If you want vital, long-lasting results, you have to put in the time and effort for a... --- ### What You Need to Know About Google AdWords Billing - Published: 2018-01-11 - Modified: 2018-01-11 - URL: https://www.prospectgenius.com/blog/google-adwords-billing/ - Categories: Blog, The Google Guru - Tags: bills, Google AdWords, pain point, resource If you're confused by the way Google bills you for AdWords, you're not alone. Not even a little. We have countless clients who feel like the Google AdWords billing system is overly complicated. We don't blame them. Why can't it just be a bill for the same amount on the same date every month—you know, the way practically every other company in existence does its billing? If we were conspiracy theorists, we'd be tempted to think Google confuses AdWords customers on purpose so they spend more money. However, we're realists, and we've done our research to crack the code of Google AdWords billing. If you're as mystified as everyone else about how your account is charged, then this blog post is for you! Keep reading to find out how it actually works. Your "Daily" Budget Is Not What It Seems When you first set up AdWords, Google allows you to set a daily budget. When most people hear this, they assume this is the amount AdWords will spend on their ads each day. This is the logical assumption. However, this is not what actually happens. Instead, Google takes the amount you set for your daily budget and multiplies that number by 30. 4. The result is what Google allows itself to spend on your ads for the whole month. So, in effect, when you set a daily budget, you're really setting a *monthly* budget. Why does Google use your budget this way? Because Google can't 100% predict how much clicks will... --- ### Top 3 Online Marketing Changes You Need to Know in 2018 - Published: 2018-01-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/the-top-3-online-marketing-changes-you-need-to-know-in-2018/ - Categories: Blog - Tags: best practices, Facebook, Google Trends, live chat, Local Services by Google, mobile optimization, newsletter New year, new internet? Well, the internet's changes may not be quite that dramatic. However, as we always say at the beginning of a new year, it's smart to look ahead and see what you need to watch out for. The surest way to succeed is to prepare, after all. From far-reaching Google updates to online behavioral trends, 2018 will see some major shifts that business owners will want to be aware of. While Prospect Genius doesn't have a crystal ball and can't make any guarantees, we're pretty confident in our predictions for online marketing changes you can expect in the coming months. So, ready to dive in? Read on for our list of the top three online marketing changes coming in 2018! 1. Google Launches Its Own Lead Generator for Local Services Google has launched its own version of pay-per-lead directories like HomeAdvisor, Thumbtack, and Angie's List. It's called Local Services. When a service provider signs up for Local Services, their listing is displayed at the top of search results pages. A user clicks on the service provider's name, and they see a profile page complete with contact details, customer reviews, and other pertinent details. Then, when a user decides to call or message the service provider, the service provider is charged for the lead. If you've ever used a platform like Thumbtack or HomeAdvisor, then you can probably visualize how Local Services works. But how do budgeting and ranking work on Local Services? According to Ginny Marvin's article on... --- ### Season's Greetings From Prospect Genius! - Published: 2017-12-20 - Modified: 2017-12-20 - URL: https://www.prospectgenius.com/blog/seasons-greetings-prospect-genius/ - Categories: Blog - Tags: announcement, christmas, holidays To our beloved friends and treasured clients, Prospect Genius is sending our warmest wishes to you and your loved ones this holiday season! We'd also like to take a moment and remind you that, as our team members celebrate with their families, we will be closed on the following days: Monday, December 25 Tuesday, December 26 Monday, January 1 We'll be open for regular business hours (Monday - Friday, 8 a. m. - 5  p. m. EST) on all other days. Here's to a holly, jolly Christmas and a healthy new year! Peace on Earth, The Prospect Genius Team   --- ### 4 Ways to Carve Out Time for Your Industry, Even When You're Busy - Published: 2017-12-14 - Modified: 2017-12-14 - URL: https://www.prospectgenius.com/blog/4-ways-to-carve-out-time-for-your-industry-even-when-youre-busy/ - Categories: Blog, Tips and Tricks - Tags: best practices, business tips, professional development When you're a small business owner, everything's on you. Between booking jobs, making a schedule, and managing a team, there's hardly time for anything else. And if there's any time left at the end of the day, you probably want to spend it with your family, right? However, you know deep down you should be devoting at least some time to honing your trade. After all, industries are constantly evolving and growing, as new products come out and equipment improves. So, the big question is, how do you make time for personal and/or professional development? How do you manage to stay on top of industry trends and competitors when your life is chaotic enough? It's certainly not easy, but we have some time management strategies to help. Thankfully, if you love what you do, then you're already at an advantage. You'll naturally feel motivated to brush up on your trade, find ways to optimize workflow, and see what your competitors are up to. Why? Because you're passionate about your business. So, without further ado—because we know you're busy—let's take a look at some ways you can carve out time to develop your business and industry knowledge. Keep reading for our time management strategies! 1. Keep a running to-do list. This may sound a little lame—but, honestly, aren't you more productive when you write out all the things you have to do for the day? A list enables you to keep track of everything you want to do. Simultaneously, it's also... --- ### Facebook Costs Less Than AdWords, But Is It Better? - Published: 2017-12-07 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/facebook-costs-less-than-adwords-but-is-it-better/ - Categories: Blog - Tags: Facebook Ads, Google AdWords, newsletter, paid advertising, ppc, resource, social media marketing It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This is where most people get stuck. If you're struggling to decide between Google AdWords and Facebook Ads, there are two things you need to know: Facebook costs less than Google AdWords by a substantial amount. Facebook and AdWords are built for different kinds of businesses. So, if you're on a tight budget, that's one reason to be in Facebook's corner. However, just because Facebook costs less, that doesn't necessarily mean it's the best fit for your company. The nature of your business will largely determine which advertising platform you use. Facebook is good for some businesses; AdWords is good for others. Keep reading to see what we mean! Facebook Is More Budget Friendly For most business owners interested in paid ads online, their first question is, "How much is this going to cost me? " While the exact cost will obviously depend on the specifics of your campaign, we can tell you Facebook is typically the more cost-effective option. Managing numerous campaigns for clients, we've seen firsthand that Facebook ads are, overall, a better bargain than AdWords.  Take Bethany's Cleaning Service, for example: In one day, Bethany's Cleaning Service spent $39. 45 on AdWords versus $22. 67 on Facebook. On AdWords, their... --- ### 3 Errors New Businesses ALWAYS Make (And How to Fix Them) - Published: 2017-11-16 - Modified: 2017-11-16 - URL: https://www.prospectgenius.com/blog/3-errors-new-businesses-always-make-and-how-to-fix-them/ - Categories: Blog, Tips and Tricks - Tags: email address, Facebook, new businesses, online marketing mistakes, resource For new businesses, there's a lot to do when you first set out on your venture. Unfortunately, there's no book or step-by-step guide that tells you everything you need. Sure, there are countless articles and e-books about the fundamentals, but the nitty-gritty stuff you have to do for your web presence often remains a guessing game. That's why it's so easy for new businesses to make mistakes when putting your company out there on the web. You're bound to hit some stumbling blocks as you go. However, Prospect Genius wants to help you correct those mistakes so you can keep forging ahead. In this blog post, you'll discover three of the most common, yet easily fixable, errors we see new businesses make. Are you guilty of any of these? Let's find out! 1. Using Your Personal Cell Number as Your Company's Primary Phone Number When first starting out, many small business owners, particularly local service providers, use their cell phones as their main business phones. This seems logical when you first think about it. After all, you always have your cell phone with you, and it's the easiest way to answer calls when you're on the go. However, as you continue on your journey as a business owner, you'll come to realize how important it is to have well-defined boundaries between your company and personal life. Unfortunately (and, perhaps, inconveniently), using your personal cell phone as your business phone blurs these boundaries quite a bit. For example, you feel pressured to... --- ### 7 Quick Tips to Turn Groupon Groupies Into Loyal Customers - Published: 2017-11-09 - Modified: 2017-11-09 - URL: https://www.prospectgenius.com/blog/groupon-into-loyal-customers/ - Categories: Blog, Tips and Tricks - Tags: business tips, coupons, groupon, livingsocial, new customers Have you ever offered a promotion on a daily-deal site like Groupon or LivingSocial? The experience of running a Groupon or LivingSocial promotion can be a mixed bag, to say the least. On one hand, you make a lot of new contacts and your phone rings off the hook for a short time. On the other hand, you don't make as much money as you hoped, and the overwhelming majority of these new contacts are just there for the discount. These bargain hunters, or "Groupon groupies" as we like to call them, rarely return to your business because they're only interested in deals. So, what do you do? How do you capitalize on the opportunity to expand your loyal customer base with a Groupon or LivingSocial deal? It's not easy to do, given the fleeting interests of your new customers. However, there are a few things you can do to stay top of mind and lure them back. We've put together some tips below. Check 'em out! 1. Only use a daily deal like Groupon or LivingSocial if you're a service provider. If you use the coupon site to sell products, expect to lose a lot of money and inventory. On the other hand, promoting deals as a service provider just means you lose time. Still not a win, but definitely worth it if it leads to expanding your customer base. 2. Get their email address before you perform any service. When you get their email address right from the... --- ### Promote Seasonal Services to End the Year Strong - Published: 2017-11-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/promote-your-seasonal-services-2017/ - Categories: Blog - Tags: Facebook Ads, holidays, new year, newsletter, ppc, seasonal services It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are starting to think about what they can do to capitalize on the holiday season. If you're smart and you want to make sure you're booked through the end of the year, you'll start promoting now. Whether it's a limited-time coupon, holiday special, or seasonal service, Prospect Genius can help. Our online marketing specialists are here to put your wintertime specials in front of the right people and get your phone to ring. Keep scrolling to see how our services can help you close out the year strong! Promote These Seasonal Services Local businesses in a wide range of industries can take advantage of the winter season. Whether you're a handyman, electrician, or landscaper, there's bound to be a seasonal special you can offer to your customers. For example: Leaf removal Stringing up Christmas lights and outdoor decorations Snow plowing and/or snow removal Firewood delivery Christmas tree pickup Year-end accounting Aftermarket car accessories Massage therapy New appliance installation Home theater installation And many more! Of course, there are countless other seasonal services we haven't mentioned. If it makes for a popular gift idea or a helpful service during the winter months, it's an offer worth promoting right now... . --- ### How to Run a Holiday Facebook Ad That Drives Results - Published: 2017-10-31 - Modified: 2019-11-21 - URL: https://www.prospectgenius.com/blog/how-to-run-a-holiday-facebook-ad/ - Categories: Blog, Tips and Tricks - Tags: Facebook Ads, holidays, resource, seasonal services, social media marketing So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, you'll have to create your holiday Facebook ad with these goals in mind. But have no fear! Follow our recommendations below to run a holiday Facebook ad that's effective and successful. Choose an Audience for Your Holiday Facebook Ad First, identify the people you want to target with your holiday Facebook ad. To run successful ads, you need to target the kinds of people who will actually want to click on them. This is your "audience," and you'll decide what your typical audience member looks like: How old are they? What's their gender? Where do they live? What's their education level and occupation? What are their spending habits? (Yes, Facebook has access to this third-party data... ) Are they homeowners? (Again, Facebook knows this through outside channels. ) And more! Note: If this is your first time running a Facebook ad, you may want to target your audience more broadly. For instance, you might just say you want people age 18-65 in your home state to see your ad. Why? Since you haven't run ads before, you probably don't have much data regarding your target audience's specific demographics and behaviors. Therefore, you don't really want to narrow it down too much unless you're super-confident in... --- ### Is Your Mobile Site Ready to Carry the Team for You? - Published: 2017-10-26 - Modified: 2017-10-26 - URL: https://www.prospectgenius.com/blog/google-mobile-first-index/ - Categories: Blog, The Google Guru - Tags: article digest, Google updates, mobile search At an industry event this week in New York City, Google's Gary Illyes spoke about one of the search giant's latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also remains undisclosed. All of this "undisclosed" information makes the development sound more ominous than it is. We apologize for that. Information is scarce at this early stage, but don't panic. Mobile-first indexing isn't scary as long as you have a mobile-optimized website. You see, the mobile-first index is just a different way for Google to create and rank its search listings. While Google has historically created this index based on desktop versions of websites, it will now be doing so based on mobile versions. When Google first announced the mobile-first index project nearly a year ago, in November 2016, Barry Schwartz of Search Engine Land explained it like this: As more and more searches happen on mobile, Google wants its index and results to represent the majority of their users — who are mobile searchers. Google has started to use the mobile version of the web as their primary search engine index. A search engine index is a collection of pages/documents that the search engine has discovered, primarily through crawling the web through links. Google has crawled the web from a desktop browser point of view, and now Google is changing that to crawl the web from a mobile browser view. The key... --- ### Why You Must Market to Millennials (and How to Do It) - Published: 2017-10-19 - Modified: 2017-10-19 - URL: https://www.prospectgenius.com/blog/why-you-must-market-to-millennials-and-how-to-do-it/ - Categories: Blog, Tips and Tricks - Tags: millennials, mobile devices, online marketing, resource, social media marketing Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 U. S. Census, our country has more than 83 million millennials right now, compared to 75. 4 million baby boomers. That's a lot of purchasing power! And thanks to rapid changes in technology, we're seeing a sharp difference in the way they prefer doing business. This means you're going to have to adapt to millennial preferences soon, if you haven't already. They're becoming the next generation of homeowners, and therefore your target customers for things like electrical work, plumbing, home remodeling, appliance repair, and the like. So, if you're a local service provider specializing in any of these services, you have no choice but to get on board with how millennials operate. That's just reality. Obviously, this begs the question: How, exactly, do millennials operate? And what will you need to change in order to accommodate them? Keep reading to find out! How Millennials Approach Local Businesses A recent Goldman Sachs report calls millennials "the first digital natives. " That's a fitting description, to say the least. Millennials spend a lot of their time online. Like, a lot. Here's what you need to know about their digital habits and how they deal with businesses online: They browse the web on their smartphones and tablets daily. Consumer... --- ### How to Start Promoting Holiday Services in October (and Why You Should) - Published: 2017-10-12 - Modified: 2017-10-12 - URL: https://www.prospectgenius.com/blog/how-to-start-promoting-holiday-seasonal-services-in-october/ - Categories: Blog, Tips and Tricks - Tags: Facebook Ads, Google AdWords, holidays, paid advertising, ppc, seasonal services Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October! " But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter advertising early. By following our suggestions in this blog post, you'll promote your seasonal services and set yourself up for a busy, fruitful winter. (Better stock up on coffee now! ) Why Market Seasonal Services Early? Before we get into the how-to, let's explain why it's a smart move to start marketing your winter seasonal services in October. First, if you start your advertising a few weeks early, you'll give your ads a chance to gain traction. They'll put the bug in people's ears for holiday gift ideas, winter specials, and other seasonal services they might be interested in.  As one business owner says, "It can really help to beat the noise by starting a seasonal campaign before everyone else. " Most people don't consider it wintertime until at least mid-November (even though the winter solstice isn't until December 21). So, if you start running ads now, you can get an edge on your local competitors. You'll get your message across before everyone's Google and Facebook pages are flooded with winter-themed ads. Of course, it's not only about beating your competitors to the jump. By starting your marketing early, you'll also reach those eager holiday shoppers looking... --- ### Could You Be Targeted Next by Google's Aggressive New Filter? - Published: 2017-10-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/could-you-be-targeted-next-by-googles-aggressive-new-filter/ - Categories: Blog, The Google Guru - Tags: Google Algorithm, Google listing, Google updates, local search, newsletter, pain point, resource Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It's crucial you understand the impact this update could have on your business. That way you can take steps to protect yourself. Keep reading to find out everything you need to know. First, a Quick Summary of Google's Hawk Update At the end of August 2017, local SEO expert Joy Hawkins detected a change in Google's local search filter. She noticed that Google's search results had stopped showing certain businesses that used to rank locally. As it turns out, Google was bumping select businesses if they shared a similar category and street address with another business that had a higher ranking. To be fair, Hawkins notes that this is an improvement on the update immediately preceding it. The previous update (known as "Possum") applied to any businesses that were even *near* each other. So, if two plumbers were located on the same block, one of them would be filtered out of the results. Thankfully, the Hawk update seems to have rectified that. Now, the local search algorithm narrows its focus on businesses that share the same street address and category. The intention, Hawkins explains, is "to help ensure that multiple listings for the same company don’t monopolize the search results. "... --- ### How to Handle Customer Reviews: The Only Guide You'll Ever Need - Published: 2017-10-03 - Modified: 2017-10-03 - URL: https://www.prospectgenius.com/blog/how-to-handle-customer-reviews-guide/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, e-book, negative reviews You don't need to be a marketing whiz to understand that customer reviews are vital to your business's growth. Ask any local business owner who has spent time improving their web presence, and they'll tell you: Customer reviews can make or break your business. For instance, most people are aware that: The majority of U. S. consumers trust online reviews as much as they trust recommendations from friends. Reviews prove your authenticity to search engines like Google. Therefore, your local ranking depends, in part, on the quality and quantity of your reviews. The more reviews you have, the less impact any individual review can make on your overall rating. However, the hard part comes when you're trying to manage reviews. Whether you're attempting to get more reviews from past customers or responding to negative reviews you read online, it's difficult to know what the most effective strategy is. That's why we wrote this FREE e-book for you! It's a complete customer reviews guide for small, local businesses. "Customer Reviews: How They Can Make or Break Your Business" provides you with all the detailed, step-by-step instructions you require. You'll learn: Why customer reviews matter so much in the first place How to respond to bad reviews (while still making yourself look good) How to get more online reviews from your customers Why creating your own fake reviews is not an option And more! Getting the right number of customer reviews and managing them successfully can be a tricky balancing act. That's why... --- ### How Voice Search Is Changing the Way You Need to Write - Published: 2017-09-21 - Modified: 2017-09-21 - URL: https://www.prospectgenius.com/blog/writing-for-voice-search/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: bing, copywriting, ghost writing, google policies, SEO practices, voice search Are you one of the millions of Americans who own a smartphone? Then you're probably aware of voice search. You hold down a button on your phone, ask a question out loud, and voilà! In a matter of seconds, your phone gives you an answer. The New Language of Voice Search However, Siri doesn't just magically have all the answers. Instead, your phone's virtual assistant transmits your question directly to a search engine (most likely Google or Bing, but we'll refer to Google from now on for simplicity). Then, the search engine bases its search on the exact words you spoke: "Where can I find someone to fix my fridge overnight? " Google can't just plug in a keyword and a town name anymore and find matching webpages, because that's not how people are searching. Now, due to the natural, human language of voice searches, it has to focus on context, synonyms, and the overall relevance of a page's contents. (For our fellow nerds, this process is called Latent Semantic Indexing, or LSI. ) This is a major shift in the way search engines operate. We've written about the growth of voice searches before, and the issue is only becoming more urgent. Today, fewer and fewer people manually type in the old " + " formula to find local businesses. Instead, more people are using their phone's voice search for complex requests. And it doesn't even have to technically be a question anymore. Your search could be a casual statement like, "Hey... --- ### Branding 101: How to Make People Remember Your Business - Published: 2017-09-13 - Modified: 2017-09-13 - URL: https://www.prospectgenius.com/blog/branding-101-how-to-make-people-remember-your-business/ - Categories: Blog, Tips and Tricks - Tags: best practices, branding, online marketing, resource Let us paint a picture for you. It's Saturday morning at the local supermarket. You're in the meat section deciding between porterhouse and rib eye when you spot a familiar figure. You immediately recognize the person in front of you as the girl with the blue hair from high school. You haven't seen her in over a decade, but she still dyes her hair the same color. It only takes you a second to remember her name because that shade of blue is burned in your memory. Her name is Lucy, and she always knew all the answers in geometry class. In effect, the way this scenario played out is how branding works. You remembered your former classmate because of her blue hair. It made her stand out back then, and it makes her stand out now. If she had dyed it a different color now, chances are slim you would've recognized her. Branding works the same way for businesses. Branding is the combination of distinctive, visual features that make your business recognizable and memorable—features that are unique to your business. Your logo is your main branding feature, and there are a handful of other visual elements that also contribute to your branding (which we'll get into later in this post). For your old classmate, blue hair is the cornerstone of her personal "brand. " That's the touchstone by which people remember her. So what's your brand? How do you lead people to recognize and remember your business? That's what we'll... --- ### How Do You Choose Between Facebook Ads and Google AdWords? - Published: 2017-09-07 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/facebook-ads-versus-google-adwords/ - Categories: Blog - Tags: Facebook Ads, Google AdWords, newsletter, paid advertising, ppc, resource If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two platforms, we rarely get into how you should choose between them. After all, most local businesses don't have room in their budgets to advertise on both platforms. So, when it comes down to Facebook Ads versus Google AdWords, which one should you choose? That's what we'll help you decide in this post. Keep reading to find out how your goals and budget will play into your decision! Facebook Ads Versus Google AdWords: What's the Difference? Let's start by going over the fundamental difference between Facebook Ads and Google AdWords. It's as simple as "push" versus "pull. " Let us explain. As you may know from reading our previous blog posts, we describe Facebook Ads as "interruption marketing. " Facebook sprinkles ads throughout your audience's news feed. As a result, when users are scrolling through their friends' photos and status updates, your ad interrupts them. (This is how TV commercials work, too. ) These people aren't searching for your company or services, but you're putting your name in front of them anyway. You're essentially "pushing" your brand and your offerings into their consciousness. On the other hand, Google AdWords uses your business's offerings to "pull" customers in. Google only presents your ads to users after... --- ### How One Local Biz Went From Zero to 400 Calls Per Month - Published: 2017-08-31 - Modified: 2017-08-31 - URL: https://www.prospectgenius.com/blog/how-one-local-biz-went-from-zero-to-400-calls-per-month/ - Categories: Blog, Tips and Tricks - Tags: case study, customer calls, Facebook Ads, search engine rankings You already know being visible and discoverable online is key to attracting new customers. However, knowing this basic fact and putting it into action are two very different things. Wouldn't it be easier if you could follow a real-life example? That's why we put together this case study highlighting one of our clients, Advantage Disposal. Based in the Schenectady, NY, area, they're a local trash collection and waste disposal company that transformed their online presence, going from 4 incoming calls per month to 481 per month in six months.  Even more impressive, they got to page 1 of Google's search results in less than two months. Itching to find out how they did it? Keep reading! 1. Attractive, Mobile-Friendly Website The first thing Advantage Disposal did was sign up for our CoreSite program. As part of this program, we built them a beautiful, professionally designed website. Importantly, the website is also mobile friendly, meaning it appears seamlessly and clearly on any mobile device (like smartphones and tablets). This mobile-friendly element is crucial. Why? Because more people are doing searches from smartphones and tablets than from personal computers. So, if the majority of your audience is discovering your business on a mobile device, doesn't it make sense to design your website accordingly? By making their website easy for mobile users to read and engage with, Advantage Disposal has put itself in a fantastic position to attract more visitors. 2. Sound SEO Strategy Then it was time to promote Advantage Disposal's website. We implemented a... --- ### Warning: Your Social Media Strategy Could Make or Break Your SEO - Published: 2017-08-24 - Modified: 2017-08-24 - URL: https://www.prospectgenius.com/blog/how-social-media-can-make-or-break-your-seo/ - Categories: Blog, Tips and Tricks - Tags: article digest, Google Algorithm, social media marketing When it comes to SEO, how important is your social media strategy? It's an ongoing debate. In 2014, Google's Matt Cutts proclaimed that "social signals," like posts on Facebook and Twitter, have nothing to do with Google's search algorithm. This directly opposed what many industry specialists believed at the time. In fact, numerous SEO experts still argue that social media influences search rankings, even if "social signals" aren't really a thing. Jasmine Sandler, an experienced digital marketing consultant, is one of these experts. In an article published on Search Engine Journal this month, Sandler states, "It’s still undeniable that a proper social media strategy – both paid and organic – is critical to help increase your rankings and overall search visibility over time. " Sandler's article, "3 Ways a Solid Social Media Program Can Increase SEO Rank in 2017," demonstrates how a thoughtful social media strategy can have a positive influence on your web visibility. 1. Social Media Strategy Establishes Your Brand The first way Sandler says social media impacts SEO is through branding. Having an active and strategic social media presence can help you establish your company's personality, service offerings, and overall mission. "The brand equity and strength behind what the company is selling is what ultimately converts consumers," Sandler explains. "After all, people buy for two simple reasons: trust and likeness of a person or a brand. " In other words, highlighting your business's personality and gaining your audience's trust will put you on the right path toward attracting new... --- ### Don't Let Pay-Per-Click Turn Into Pay-Per-Search - Published: 2017-08-22 - Modified: 2017-08-22 - URL: https://www.prospectgenius.com/blog/dont-let-pay-per-click-turn-pay-per-search/ - Categories: Blog - Tags: CTR, googling yourself, pain point, ppc, Quality Score, resource Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don't believe us? Keep reading. How Googling Yourself Tanks Your CTR Your cost per click is substantially related to your ad’s click through rate (CTR). This is the ratio of passive ad views (impressions) to active ad clicks. If your ad gets lots of views but few clicks, you can end up with a low CTR—and paying a greater cost per click. Why a greater cost? Because your CTR affects your AdWords Quality Score, and your Quality Score controls how much you pay per click. Google wants to show ads that are interesting to its users: otherwise users may get fed up and choose a different search engine altogether. To make certain ads are as high quality as possible, it relies on Quality Score. Quality Score and Cost Your Quality Score is heavily impacted by two factors: CTR and relevance. If either metric is low, it will drive down your Quality Score (and drive up your price per click). Relevance can be addressed by targeting ads using both keyword and location. Click through rate is a bit trickier to fix, though. Under normal circumstances, your marketing agency will test different ad versions to get your CTR as high as possible. However, you work against your marketing agency's efforts when you frequently google your company’s name or other search... --- ### One Negative Customer Review Is Better Than No Reviews at All - Published: 2017-08-17 - Modified: 2017-08-17 - URL: https://www.prospectgenius.com/blog/negative-customer-review/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, google maps, negative reviews You know the old saying, "If you don't have anything nice to say, don't say anything at all"? Sometimes you want to shout that at your computer screen when you read a negative customer review about your local business. But guess what? Customers who complain are actually doing you a favor. Now, hear us out. Obviously, customers who write you glowing reviews are doing you the real favor. However, as it turns out, negative customer reviews can still be mildly beneficial to your overall web presence. Indeed, they're better than no reviews at all! Are you surprised to hear this? We were taken aback when we made the discovery, too. However, with one of our clients, we saw firsthand that a Google listing with a negative review outperformed one with zero reviews. So, how can you apply this new rule to your own online efforts? Keep reading to find out. A Negative Customer Review Still Proves Authenticity It seems kind of backwards, doesn't it? Google has demonstrated time and time again that business listings with higher overall ratings will perform better than ones with lower ratings. In fact, on its Google My Business Help page, it states, "Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking . " That's why, when we saw a negative customer review come in for one particular client, we winced. They hadn't prioritized collecting reviews, and this bad one was their... --- ### The Only Checklist You Need for a Winning Facebook Page - Published: 2017-08-10 - Modified: 2017-08-10 - URL: https://www.prospectgenius.com/blog/facebook-page-checklist/ - Categories: Blog, Tips and Tricks - Tags: checklist, DIY, facebook pages, resource, social media marketing Sick of hearing about how important Facebook is for your local business? Sorry, but you'll have to get used to it! We can't stop talking about Facebook—that's how critical it is to your overall web presence. With more than 2 billion active monthly users, Facebook is indispensable. However, in all our talk of how important a Facebook page is, we also need to explain what an effective Facebook page looks like. To that end, we put together a handy checklist of what you need on your page. This will attract the right attention, highlight your best attributes, and convince new customers to give you a chance. Ready to start building your local business's Facebook page? Let's go! 1. Bare Necessities Here's what you absolutely must have on your Facebook page: Profile picture. Show off who you and your business are. Using a logo is best. Cover photo.  Be a little more creative with your cover photo to reflect your personality. A group photo with your whole team is a great choice. Accurate business category.  Choose "local business" if you have a brick-and-mortar storefront or office that people can physically visit. Choose "company" if you operate out of your home or aren't open to the public. Accurate business subcategory.  Choose a business type or description that best matches your company. Examples include "Pediatric Dentist," "Massage Therapist," "Appliance Repair Service," and so on. Keep in mind, there may not be an exact, perfect match. However, there should be a subcategory that at least comes close. Correct... --- ### Facebook Ads Are the Flexible, Affordable Tool You Need - Published: 2017-08-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/facebook-ads-flexible-affordable-tool-you-need/ - Categories: Blog - Tags: Facebook Ads, Google AdWords, newsletter, paid advertising, ppc Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign's currently targeted location? No matter what's driving you to consider expanding your reach or growing your audience, Facebook Ads are a great option. A budget-friendly alternative to Google AdWords and other PPC options, Facebook Ads offer tremendous flexibility. You can use them for virtually anything: seasonal promotions, important company news, special coupons, and more! You can also use them to spread the word about your business, get more Facebook Page Likes, and draw people to your website. We love recommending Facebook Ads to our clients when they're looking to take their campaign to the next level. They're easy, affordable, and effective. Here are the top four reasons you should bring Facebook Ads into the mix for your company. 1. Facebook Ads Are Less Expensive Than Google AdWords One of the most enticing aspects of Facebook Ads is the cost. Compared to other paid advertising models—namely, Google AdWords—Facebook can be significantly more cost effective. Yes, Facebook Ads do follow a different model from AdWords. On one hand, AdWords ads are only shown to users on a search results page after they've purposely searched for a related keyword or topic. On the other hand, Facebook's ads are a form of what we call "interruption marketing. " They're similar to billboards on the side of the highway and TV commercials that interrupt your favorite shows. You aren't particularly motivated... --- ### Don't Be Afraid to Get Emotional in Local Search - Published: 2017-07-27 - Modified: 2017-07-27 - URL: https://www.prospectgenius.com/blog/to-grab-attention-in-local-search-get-emotional/ - Categories: Blog, Tips and Tricks - Tags: article digest, emotion, local search, new customers At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is what powers every local search, and what ultimately leads to a purchasing decision—whether we're conscious of it or not. Pain and Pleasure as Motivation In his article, Shelley discusses the two specific emotions that motivate consumers to make a purchasing decision: The desire to soothe pain The desire to obtain pleasure Or, as he succinctly puts it: "Pain and pleasure are key driving forces behind every person’s action. " Therefore, your online content should capture at least one of these emotions. For most local service providers, your appeal is your ability to alleviate your customer's pain: You fix the broken washing machine that's been making laundry difficult; you unclog the dishwasher that suddenly overflowed in the middle of the night; you troubleshoot the old furnace to figure out why their utility bills have been astronomical; and so on. Of course, other businesses like car audio installers and home remodeling contractors are successful because they deliver pleasure: a fun, high-quality speaker system or a beautiful, new kitchen. You get the idea. Target Your Customers' Emotions in Your Content It's up to you to know your customer base and their motivations, and how your business makes life better for them. Why does a typical customer call... --- ### Are You Doing Enough to Get Noticed on Facebook? - Published: 2017-07-20 - Modified: 2017-07-20 - URL: https://www.prospectgenius.com/blog/are-you-doing-enough-to-get-noticed-on-facebook/ - Categories: Blog, Tips and Tricks - Tags: best practices, facebook pages, local search, social media marketing Today, Facebook essentially doubles as a business directory. It provides businesses with their own pages to display contact information, details about products and services, photos, and more. In this sense, Facebook pages aren't much different from Google My Business listings. That's why a growing number of people aren't even using Google for local business searches anymore. Of course, Google is still dominating local searches, but Facebook is increasing in prominence. Most small business owners like you are taking steps to be visible in search engine results. But what are you doing to make sure you get in front of consumers who never even make it to a search engine? What are you doing to get noticed on Facebook? In this blog post, we'll talk about why you can't afford to ignore your audience on Facebook. Then, we'll discuss some of the basic things you need to get in front of that audience. Let's dive in! Why You Can't Forgo Facebook Why isn't a presence on Google enough? Because people are crowdsourcing their needs on social media, particularly on Facebook, like never before. Think about it: The generation that came of age with social media is now the generation that makes up a large portion of first-time home buyers (the median age of first-time home buyers is 32). As they enter the world of homeownership, they've got a lot of questions. Whereas older generations might have called their parents or relatives for advice, the younger generation is turning to a space they're... --- ### A Google a Day Keeps the Doctor Away... Or Does It?! - Published: 2017-07-17 - Modified: 2017-07-17 - URL: https://www.prospectgenius.com/blog/ins-outs-googling-rewrite/ - Categories: Blog - Tags: googling yourself, personalized search, reputation management Curious about where your company is showing up on the web? You might think, "Where's the harm in quickly googling my business name? " And that's where you'd be wrong! Googling your company name may seem harmless enough, but it can actually have surprisingly negative results. Here's how. Google Keeps Track of Your Search Habits Google's algorithm is designed to return personalized results. Factoring in your search history, search terms you favor, what location you're searching from, and other data, Google's search results are tailored specifically for you. So when you search, you get different results than your neighbors or coworkers, even when you search for the same terms. One way Google compiles data for personalized results is by paying attention to both your past searches and how you interact with search results. This way, it can deliver the most satisfying results to you. So, if you frequently search for a specific keyword phrase—perhaps your company name or your town name paired with a service you provide—Google takes note. More Importantly, It Keeps Track of What You Click Frequently googling your company name becomes problematic when you factor clicks into the equation. Since Google personalizes its search results for each individual user, it only wants to deliver results it thinks you'll like. So, for example, if you search for your company name and don’t click on any of the results, Google's algorithm assumes you didn’t like any of the results listed. No big deal, the first time. But the next time you do the... --- ### Were You Offered a Free Website Audit? It's Probably a Scam - Published: 2017-07-13 - Modified: 2017-07-13 - URL: https://www.prospectgenius.com/blog/free-website-audit-scam/ - Categories: Blog, Tips and Tricks - Tags: buyer beware, scams, website audit, Yext Have you seen an e-mail in your inbox offering a "free website audit"? Lots of small business owners are receiving these e-mails from various sources—some valid, but most not. Whenever a client calls us and says they were e-mailed about a website audit, or the "results" of an audit, we're immediately skeptical. And it's not because we're worried about what the results will say. In fact, we're confident in the quality of our work, so we know our clients' websites will pass any legitimate audit. Rather, it's because we don't want our clients to fall for a scam. A free website audit typically falls into one of two categories: Outright scam Deceptive sales gimmick We've seen plenty of examples of both. They're equally worrisome. In this blog post, you'll discover the telltale signs that a "free website audit" is actually a scam. You'll also learn how to spot misleading sales tricks so you don't get duped. So, ready to protect yourself? Let's get started! How to Know When a Free Website Audit Is a Scam The good news is outright scams are fairly easy to detect. Here are a few dead giveaways that you should delete the e-mail right away: The e-mail will be mostly text and poorly written. The e-mail will likely address you as "the owner of "—or won't address you at all. The sender's e-mail address will not have a business domain (like prospectgenius. com). Instead, it will have a generic domain like gmail. com, yahoo. com, verizon. net,... --- ### Why You Need High-Quality Images on Social Media to Build Trust - Published: 2017-07-05 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-you-need-high-quality-images-on-social-media-to-build-trust/ - Categories: Blog - Tags: best practices, facebook pages, Google listing, images, newsletter, photo gallery, social media It's no secret you need photos and images to fill out your website. After all, who wants to look at a website that's 100% text? This is one of the reasons we're always asking our clients to send us pictures of their business. Whether they're group shots of the whole staff, pictures of your storefront or office building, or photos of your company truck on various job sites, you need to populate your website with pictures so visitors are more likely to trust you. However, pictures are equally important outside of your website. From Google Maps listings to Facebook pages, and all the business directories in-between, there are a whole host of places you need to display high-quality images of your business in order to attract customers. You see, with the way local search operates these days, it's not uncommon for people to find and call a local business without ever visiting their website. Often, they get all the information they need from Google, Facebook, or a directory like Yelp. Therefore, it's critical to establish trust on all of these popular channels with an assortment of high-quality images. So what kinds of images do you need on your directory listings and social media pages, and why? Keep reading to find out! A Profile Picture Shows Customers You're a Real Business When someone does a local search and sees your company's page or listing in the search results, one of the first things that jumps out is your profile picture. If... --- ### Client Testimonial: "Prospect Genius Is Genius" (VIDEO) - Published: 2017-06-28 - Modified: 2017-06-28 - URL: https://www.prospectgenius.com/blog/4588-2/ - Categories: Blog - Tags: client testimonial, Prospect Genius reviews Nothing thrills us more than hearing from happy clients about how Prospect Genius's services have helped them transform their business. That's why we were so happy to chat with Scott from Mackay's Driving School LLC in East Greenbush, NY. We asked him about what kinds of business challenges he faced prior to signing up with us, what he enjoys most about our program, what kind of return on investment he's getting, and more. Watch as he explains how Prospect Genius helped him take his business beyond word-of-mouth and completely book up his schedule with local jobs: https://www. youtube. com/watch? v=7ziEugDk4i4&feature=youtu. be --- ### Is Facebook Preparing to Take Over Google in Local Search? - Published: 2017-06-22 - Modified: 2017-06-22 - URL: https://www.prospectgenius.com/blog/facebook-taking-over-google-local-search/ - Categories: Blog - Tags: article digest, Facebook, Google listing, local businesses, local search We've lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social network for recommendations of local businesses rather than conducting their own searches on Google. However, as Wesley Young wrote in a recent article on Search Engine Land, Facebook has made several updates over the past couple of years that point to a greater focus on local businesses and places. In other words, it looks like Facebook is preparing to challenge Google's monopoly on local search. We're all aware that Google uses a massive amount of data from its users to hone its algorithms and laser-target search results for each user. However, Facebook has a comparable volume of data: With its huge base of users and volume of personal data on them, Facebook has great potential for helping users in their search for local products/services and helping businesses get found. All the components are there: millions of business pages, location data, behavior data, demographic information, social networks and engagement. In other words, Facebook already has a tremendous amount of potential to compete with Google in the local search sphere. Here's a quick breakdown of how Young says Facebook is making moves toward a bigger emphasis on local search. We've reduced and simplified many of Young's points, so please check out his full article, "7 Changes by Facebook That Make It a Real Local Search Player," for more details. It's an in-depth, insightful piece that's definitely worth the read! 1. Better Location... --- ### 5 Examples of Google Not Caring About Your Best Interests - Published: 2017-06-15 - Modified: 2017-06-15 - URL: https://www.prospectgenius.com/blog/5-examples-of-google-not-caring-about-your-best-interests/ - Categories: Blog, The Google Guru - Tags: Google AdWords, google maps, google policies How many times have you heard Google claim its most recent update is designed to improve user experience? We hear this claim so frequently, it's fair to call it Google's M. O. However, when Google refers to users, is it really referring to advertisers? The truth is, for many users—particularly small business owners who seek local visibility on Google—their best interests often do not align with Google's. At the end of the day, it's a corporation, and its bottom line is all about revenue. You have to expect Google to be self-serving on occasion. But that doesn't make it any less frustrating. In this blog post, we've outlined some of the most recent examples of how Google doesn't always have your best interests at heart. While you may think we're just venting here (and you wouldn't be totally wrong), we want this to function as a kind of PSA. It's a reminder to always take Google's actions with a grain of salt and a strong dose of skepticism. Now, let's rant. 1. Google Only Allows Businesses to List One Phone Number for Every Physical Location. On Google Maps, there's often a major discrepancy between a company's real-life operation and Google's strict guidelines. For example, Google only allows businesses to list one phone number for every physical location. But as many business owners know, that may not mesh with the way a company actually operates. There are countless reasons to have more than one phone number for the same primary address, particularly... --- ### How to Compete on Social Media Without Spending a Dime - Published: 2017-06-08 - Modified: 2017-06-08 - URL: https://www.prospectgenius.com/blog/how-to-compete-on-social-media-audience-without-spending-a-dime/ - Categories: Blog, Tips and Tricks - Tags: Facebook, paid advertising, resource, social media marketing You've heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has become its own form of search. Many people today search on Facebook before ever turning to Google when they're looking for a local business. They turn to their social network and ask for recommendations or referrals for whatever service they need. ("Can anyone recommend a good plumber in the Albany area? ") For most people, it's easier to poll their friends and family for trustworthy input than to blindly scroll through search engine results. This makes it crucial for you to create and maintain a presence on Facebook (and other social media platforms), where locals are already looking for and discussing your products and/or services. This way, they can find you without having to navigate to another website. And when they do find your Facebook page, they'll see your posts, photos, reviews, and contact information—basically, everything they need to decide whether they want to give you a call. But How Can You Stand Out Without Paying? Unfortunately, the most effective way to grab attention on social media is to pay for sponsored posts. Facebook and other social media platforms want to make money from ad revenue, so they've severely restricted the organic (i. e. unpaid) reach of company pages. In other words, if you want your posts to reach a larger audience, you have to pay. However, due to tight budgets and a rugged opposition to being forced to do anything, many small... --- ### How to Arm Yourself Against Dangerous Phishing Scams - Published: 2017-06-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/how-to-arm-yourself-against-dangerous-phishing-scams/ - Categories: Blog - Tags: Google listing, newsletter, resource, scams Have you gotten this phone call? Caller: "Hi, this is Alan from Vandelay Web Services. We scanned Google for your business and, according to our report, your business is not currently on Google. " You: "Uh... That's weird because I work with an online marketing company that manages my Google listing for me. " Caller: "Well, your business isn't visible. Clearly, you need our service. If you sign up with us right now, we'll put you on Google and hundreds of other sites. You'll rank number one in a week. " You: "Hmm. That doesn't sound right... " Don't fall for it! It's a scam. We've had numerous clients call us with concerns about this kind of sketchy phone call or e-mail. Thankfully, they did the right thing by hanging up and notifying us. As soon as we showed these clients their claimed, fully optimized listings on Google (and elsewhere), they were relieved they didn't fall for the scam. However, we fear many others have received similar calls or e-mails in the past and never heard those alarm bells go off in their heads. That's why we wanted to share some need-to-know information about this specific scam, as well as phishing scams in general, with you. This blog post will arm you with the knowledge you need to protect your business, your money, and your personal information. So without further ado, let's dive in! The "You're Not on Google" Scam In this scam, a business owner receives a phone call or e-mail stating that... --- ### The Google My Business Updates You Didn't Hear About - Published: 2017-05-26 - Modified: 2017-05-26 - URL: https://www.prospectgenius.com/blog/google-my-business-updates-you-didnt-hear-about/ - Categories: Blog, The Google Guru - Tags: article digest, google my business, local businesses, local search If you follow our blog at all, then you know at least a little bit about the ever-changing nature of Google. The search giant is constantly updating its algorithm and the way it presents information to users. For major updates, Google typically makes a public announcement. However, for smaller changes, there's often no warning. Webmasters and marketers are left to detect and analyze updates on their own. This is where Internet marketing specialists really earn their stripes. It should come as no surprise, then, that there's been more than one Google My Business update this year that flew under the radar. In fact, according to a recent article by Joy Hawkins on Search Engine Land, there have been at least seven. Hawkins's article, "7 Unannounced Updates to Google My Business We've Seen in 2017," illuminates them and offers helpful, actionable advice on how to deal with them. We highly recommend reading the full article! In this blog post, we wanted to highlight a few of these Google My Business updates. The updates we chose particularly relate to our clients, who tend to be local business owners and service providers.  Let's get started! "Permanently Closed" Listings No Longer Appear in Local Results First, Google has stopped listing businesses labeled "permanently closed" in its local finder. This is good for users, as they won't have to bother with closed locations in their search results. However, it could prove to be a potent weapon for dishonest business owners who mark their competitors as "permanently closed. " Since Google... --- ### Are You Using the Best PPC Strategy for Your Marketing Goal? - Published: 2017-05-18 - Modified: 2017-05-18 - URL: https://www.prospectgenius.com/blog/best-ppc-strategy-for-your-marketing-goal/ - Categories: Blog, Tips and Tricks - Tags: Google AdWords, paid advertising, ppc, resource, strategies What's your goal for your small business's online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This is especially true for your PPC strategy, which generally involves a substantial investment. So, what's your goal? Is it: To get lots of calls right now? To have a steady stream of calls over time? To capture motivated buyers in the moment? To plant the seeds for future customers? In this blog post, we'll review each goal and explain which PPC strategy (or strategies) is best suited for it. When you match your overall goal with the correct PPC strategy, you'll be unstoppable. So let's begin! Goal: To Get Lots of Calls Right Now Is your goal to promote a special offer or to fill your schedule for your busy season? If you're focused on a short, specific period of time, you'll need an aggressive PPC strategy. For example, if you run a landscaping business, you probably want to capture all those spring and summer projects every homeowner is undertaking. Therefore, you'll want to run your AdWords campaign for 3-4 months, starting in April. You'll target a specific service, like hardscape installation or tree removal. Then, with strategic bidding, you'll try to get in front of as many eyeballs as possible so you can book as many jobs as you can. You may also seek... --- ### How to Use LinkedIn for Small Businesses - Published: 2017-05-11 - Modified: 2017-05-11 - URL: https://www.prospectgenius.com/blog/how-to-use-linkedin-for-small-businesses/ - Categories: Blog, Tips and Tricks - Tags: Blogging, Facebook, LinkedIn You've probably seen lots of chatter online about LinkedIn and why businesses should be using it. However, most of that advice is only applicable to big brands with even bigger budgets. It's not designed to help small, local businesses use LinkedIn to their advantage. As a result, many small businesses end up wasting a lot of time and money on LinkedIn because they're following the wrong advice. That's why we're writing this blog post. Considering that LinkedIn for small businesses is not a crucial tool, we don't typically push our clients towards it. However, we're happy to share some pointers for those of you who are interested in learning more. After all, it won't hurt you and may, in fact, help. The more you put yourself out there, the more visible you become. So if you're eager to test the waters of LinkedIn for small businesses, here's what you need to know. 1. Join a Local Community Group Find and join a LinkedIn group that's dedicated to local issues, interests, and events. Then, make it a point to participate constructively in group discussions every so often. By demonstrating your involvement in the community, you'll make a good impression on other members. Hopefully, when one of these members needs your services in the future, they'll remember your business from your previous activity within the group. 2. Join a Trade Group Similarly, find and join a handful of groups that are specific to your trade or industry. People in these groups often discuss best practices, ask for... --- ### Three Tools to Vitalize Your Prospect Genius Campaign - Published: 2017-05-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/tools-to-vitalize-your-prospect-genius-campaign/ - Categories: Blog - Tags: best practices, customer calls, customer reviews, Facebook, newsletter, resource, social media Want more add-on options for your Prospect Genius campaign? Looking for ways to get more bang for your buck? Then, keep reading—because we have some great options for you. As you know, we're committed to growing with our clients. We aren't interested in quick fixes. Instead, we want long-term visibility and lead generation for you. That's why we're always evaluating our service offerings and updating them to fit our clients' evolving needs. As such, we're excited to discuss three tools that can give your campaign a boost and take your business to the next level. Not all of them are new to our catalog of services, but they're all increasingly relevant to today's online marketing demands. Ready to discover the new directions your online marketing campaign can take you? Let's jump in! 1. Get More Jobs by Answering More Calls Already seeing some success with incoming leads? Capture more of what's already coming to you by taking advantage of our partnership with Professional Answering Service, Inc. Working with this business answering service will help you turn more of those leads into paying customers because it will significantly decrease the number of calls you miss. As noted by an article in Forbes, close to 80% of callers won't leave a voice mail if their call is missed, which likely means they're giving up on that particular business and moving on to a competitor. The key is not to let your incoming calls go to voice mail. Professional Answering Service, Inc. will help... --- ### Your Website's Ranking Is Not Important - Published: 2017-04-28 - Modified: 2017-04-28 - URL: https://www.prospectgenius.com/blog/your-websites-ranking-is-not-important/ - Categories: Blog - Tags: article digest, best practices, conversion rate, pain point, rankings, resource, Search Engine Land, traffic We repeat: Your website's ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on  is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. More specifically, ranking only tells you how your site performs when an exact keyword is typed into the search bar. Plus, only 2. 8% of all search terms are one-word keywords. This means individual keyword rankings are hardly representative of what people are searching for at large. Additionally, personalized algorithms and geographic location greatly influence ranking, too. In other words, ranking is only relevant to a very narrow, specific set of conditions. Meanwhile, Shelley says, there are much more pressing metrics you should consider—especially because these other metrics have a greater impact on your bottom line. After all, what's your end goal? Is it simply to display at the top of the search results for a particular keyword, or is it to attract more customers and increase revenue? Usually, it's the latter. Therefore, according to Shelley, you should spend more time and energy focusing on your traffic trends and conversion funnels. This is the kind of data that actually affects your ROI. Ranking is more or less irrelevant. For a more detailed explanation of this issue, please click over to Search Engine Land and read Shelley's full... --- ### How Much Money Are You Losing From Missed Calls? - Published: 2017-04-20 - Modified: 2017-04-20 - URL: https://www.prospectgenius.com/blog/how-much-money-are-you-losing-from-missed-calls/ - Categories: Blog, Tips and Tricks - Tags: answering service, customer calls, missed calls, pain point, resource, small businesses Do you even notice your phone buzzing in your pocket or ringing on your desk anymore? Many business owners find themselves tuning out their ringing phones for the sake of their own time, energy, and sanity. After all, an endless stream of phone calls comes with the territory of owning a small business—and a good chunk of the time, they're useless calls from solicitors.  Usually, though, there are a lot of customer calls mixed in there. So if you're just letting your phone ring and not picking up, you could be losing a bunch of business. It's perfectly understandable that you don't want to tie yourself up talking to telemarketers all day. You're busy, and you simply don't have time to waste on unwelcome calls. However, by ignoring all incoming calls, you're putting yourself at a disadvantage. Rock, meet hard place. In this post, we'll look at how missed calls impact your business and what you can do to reduce them. Let's jump in! Missed Calls = Lost Money Did you know that roughly 30% of our clients' incoming calls go to voicemail? That's not good, especially when you consider a recent report from Forbes telling us the overwhelming majority of callers hang up as soon as they reach voicemail. It's truly unfortunate, particularly because you do have a good chance of turning a caller into a customer: Our proprietary data shows that approximately 60% of answered calls turn into successful sales. Using these statistics, we've broken down roughly how much revenue you're missing out on... --- ### 4 Tips for Small Business Owners to Balance Work and Life - Published: 2017-04-13 - Modified: 2017-04-13 - URL: https://www.prospectgenius.com/blog/4-tips-small-business-owners-balance-work-life/ - Categories: Blog, Tips and Tricks - Tags: business tips, resource, small businesses As a small business owner, do you find it hard to balance work and life? Do you feel like you're never able to turn off your work phone or throw a ball around with your kids? It may not surprise you to hear that many small business owners have the same difficulties. In fact, according to a study by The Alternative Board, entrepreneurs in the U. S. often work far more than the average adult: 30% work more than 50 hours per week, and 19% work more than 60! Needless to say, you're not the only one who's struggling to balance work and life in a healthy way. That's why we want to help. We don't claim to have all the answers—or to even be masters of the work-life balance ourselves—but here are some tips we've found useful in our own lives. Good luck! 1. Keep Strict Work Hours Set strict work hours and stick to them. Don't check your e-mail or answer your business phone after these hours, and devote this time solely to your family. If you have trouble holding yourself accountable, have your spouse keep you in check. You may also want to set an e-mail auto-reply after a specific time (e. g. 7 or 8 PM) so you won't be distracted by incoming notifications. This will also let customers and employees know you're not ignoring them and you'll follow up with them in the morning. 2. Schedule Family Meals The concept of "family time" might be too vague to... --- ### Which of These Online Marketing Strategies Will Be Your Next Step? - Published: 2017-04-06 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-marketing-strategies-next-step/ - Categories: Blog - Tags: CoreSite, google maps, newsletter, online directories, online marketing, paid advertising, resource, seo, social media marketing "What are the best next steps for my marketing? " This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you're currently using, there's a way for you to keep climbing the ladder, if that's what you want. Of course, what you do next depends largely on what you've already done. You can't just start hiking halfway up a mountain, right? You have to start at the bottom and work your way to the top. So, in this post, we'll explore your options for advancement based on which of our online marketing strategies you've already succeeded with. Let's dive in! First, the Bare Necessities Before you can try any advanced online marketing strategies, these are your must-haves: Basic website Google Maps listing Basic website: You've heard the old saying, "All roads lead to Rome. " Well, when we're talking about your online presence, all roads lead to your website. An optimized website forms the basis of your online presence because it's tied to every listing and gives your business the SEO fuel it needs. Find out more about the connection between websites and local search in this blog post. (And remember, a website must be optimized for mobile devices as well as desktop computers! ) Google Maps listing: Since Google Maps listings are tied directly to Google's search engine and algorithms, having one is absolutely, 100% essential. You... --- ### Meet the Bulldog That Can Predict SEO! - Published: 2017-04-01 - Modified: 2017-04-01 - URL: https://www.prospectgenius.com/blog/meet-the-bulldog-that-can-predict-seo/ - Categories: Blog - Tags: April Fools, SEO practices You've heard of Punxsutawney Phil, the groundhog who predicts how long winter will last. You've heard of Paul the Octopus, who correctly predicted the outcome of the 2010 World Cup. Now you've heard of Al the Bulldog, who can predict the SEO quality of websites. Prospect Genius uses him to assess the future performance of all of the websites we build. Inspired by the many famous animals that are able to predict future events, we wanted to see if we could use that same animal intuition in our own line of work. So we trained an American bulldog named Al to evaluate and predict the SEO quality and potential performance of websites. Whenever we build a new website for a client, we show it to Al. He stares at it for a minute or two, then makes his decision. He paws at the screen if he likes the website; if he doesn't like it, he turns around in a circle and walks away. He makes predictions with 94% accuracy, so if he shows us that a website is bad, we get right to work fixing it. This is just another way Prospect Genius is committed to delivering top-quality results for our clients! Watch the video below to see Al in action: https://youtu. be/7_z1SsvlIsg --- ### Keep a Close Eye on Your Google Star Rating - Published: 2017-03-30 - Modified: 2017-03-30 - URL: https://www.prospectgenius.com/blog/article-digest/ - Categories: Blog, The Google Guru - Tags: article digest, customer reviews, Google listing Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings.  However, Google has altogether changed the way it determines and displays a business's star rating. Of course, it's still based on customer reviews, but it now only requires a single review. Previously, Google wouldn't generate a star rating until a business had at least five customer reviews. This change means a star rating, which displays right next to your business name, will appear even if you only have one customer review. This could be good or bad for your business, depending on the review. If your only review is four stars, then your business will have a four-star rating on Google. Not too shabby, right? But if your only review is from a disgruntled customer who gave you a one-star review, your business won't look so good. Most people would agree that a one-star rating is worse than no star rating at all. At the risk of sounding melodramatic, a single customer review now has the ability to make or break your reputation on Google. So how can you protect your online reputation from the whims of a single customer? By minimizing the impact of any one review.  You do this by having lots of customer reviews. For suggestions on getting reviews, check out "How to Get More Customer Reviews Just by Asking for Them. " For extra credit, take a look at Adam Heitzman's article on... --- ### Want to Dominate Local Search Results? Here's One Thing You Need - Published: 2017-03-14 - Modified: 2017-03-14 - URL: https://www.prospectgenius.com/blog/dominate-local-search-results/ - Categories: Blog, Tips and Tricks - Tags: Google listing, google maps, local businesses, local search, local SEO You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with a Google Maps listing for your business. There are a lot of reasons to believe Google Maps and a handful of other sites (namely Yelp and Facebook) are all you need to be visible on a local level. After all, those are the platforms that show up most often in local search results, and they're the platforms many people turn to when looking for info on local businesses. However, don't be fooled into thinking you can skate by with just a few online listings and nothing else. In reality, your local visibility largely depends on having a website. In today's post, we'll look at how so many local business owners mistakenly believe they don't need a website. Then, we'll explain why websites remain vital to your presence in local search results. Google Intensifies Focus on Local Search Results First, let's get some background on the importance of local search. In the last year or two, Google has been making significant user experience advancements to make on-the-go searching easier. As you may have heard, Google has been tailoring its search algorithm to cater to the rapid increase in smartphone usage. This push to deliver a better search experience for mobile users is also... --- ### How You Can Use Word of Mouth to Edge Out the Competition - Published: 2017-03-09 - Modified: 2017-03-09 - URL: https://www.prospectgenius.com/blog/how-you-can-use-word-of-mouth-to-edge-out-competition/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, resource, small businesses, social media, word of mouth Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not better than—any marketing money can buy. As long as you consistently deliver satisfying products and/or services, there will inevitably be some chatter about you. Your customers will mention you in conversation and may even give your name when asked for a referral. In other words, big companies may have a leg up on spending, but no one has a monopoly on customer satisfaction. Here's how you can leverage word of mouth and give your small business the competitive edge it needs. Online Reviews Are the New Word of Mouth It's easy to spread word of mouth through the digital grapevine. With the prominence of online communities like Facebook, Yelp, HomeAdvisor, Angie's List, and even Google Maps, word travels fast. Online, word of mouth exists in the form of customer reviews. You can establish your brand reputation just by delivering a memorable experience that customers will want to write about. READ: How to Get More Customer Reviews Just by Asking for Them Whether they're on your social media pages or your directory listings, customer reviews are like word of mouth from strangers. In fact, a recent study revealed that 84% of people trust online reviews as much as recommendations from their friends.  So if you're a... --- ### What You Need to Know About Changing Your Business Address - Published: 2017-03-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/changing-your-business-address/ - Categories: Blog - Tags: business directories, cleanslate, conflicting information, directory listings, newsletter, online information, pain point, resource, webfax When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, and important contacts. In a nutshell, it's a big pain. Unfortunately, that's not all. It's crucial that you also remember to update all of your business's online listings. And we're not just talking about on Google. Every reference to your business's address on the web (commonly called a "citation") must be updated—otherwise, your search rankings could take a serious hit. We're not being melodramatic. In this post, we'll discuss: Why it's so critical to update all of your listings with your new address. What goes into the process of changing an address online. How a marketing specialist can come in the clutch to help. Let's jump in! An Accurate Business Address Is Vital  Did you know one of the biggest influences on your rankings comes from the accuracy of your online information? Here's how we explained it in a previous post about controlling your online presence: Google and other search engines want to present the best possible information to their users, so they gather data from around the web to verify what’s on your company’s listing. And when Google sees conflicting details about your company coming from different sources, it flags your listing for having the wrong information: Google won’t want... --- ### How Blogs Help Your SEO More Than You Think - Published: 2017-02-24 - Modified: 2017-02-24 - URL: https://www.prospectgenius.com/blog/how-blogs-help-your-seo-more-than-you-think/ - Categories: Blog, Tips and Tricks - Tags: article digest, Blogging, Google, SEO practices You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there's a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a blog in her recent article on Search Engine Land, "Will My Organic Rankings Suffer If I Don't Have a Blog? " According to LeVonne, a blog is a useful tool for expanding your content so you can cast a wider net for popular keywords. For example, if you're an appliance repair company, you can use your blog to cover topics specifically related to appliance malfunctions, as well as tangential topics like household cleaning techniques and kitchen renovations. Just make sure you choose topics you know your target audience will be interested in.  By covering brand-specific topics and loosely related topics in equal measure, you'll increase your keyword base all around. LeVonne also points out that, beyond keywords, blogs boost your SEO score on the merits of fresh content creation alone: As an added benefit, an influx of fresh content requires Google to regularly crawl and index your site, and fresh content is a consideration when Google ranks your page in search results. Blogs Help Sales Of course, the ultimate goal of SEO is to create more brand awareness and increase sales. Blog posts help you achieve this by giving you more content and making it possible for you to appear... --- ### HomeAdvisor Isn't Doing Enough for Your Web Presence - Published: 2017-02-16 - Modified: 2017-02-16 - URL: https://www.prospectgenius.com/blog/homeadvisor-isnt-doing-enough/ - Categories: Blog, Tips and Tricks - Tags: angie's list, homeadvisor, lead generation, online directories, paid advertising, pain point, Thumbtack Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie's List, or Thumbtack? We don't blame you. When you're actively using them, paid directory services can be super helpful in producing leads for your company. Because you're getting leads on a somewhat regular basis, some business owners make the mistake of only using a directory. They never end up investing in any other form of web presence, like their own website. Unfortunately, not owning any type of permanent platform for your business outside of a paid directory is a bad move. One listing that's essentially a landing page is simply not enough to sustain your business's online marketing needs.  Here's why. There's No Other Way to Find You If your HomeAdvisor listing is the only place someone can find you online, then you're literally paying for any lead coming from the web. It's fine to pay for customers who discover your business for the first time on the directory. But what about those customers who already know about you? They google your business name to find your website, but all they can find is your HomeAdvisor listing. So they call you via your listing, and you end up paying for this lead—a lead you would have gotten on your own anyway. Doesn't it make more sense to have a permanent place (your own website) where people can find you outside of that one directory? Otherwise, you'll be stuck paying for all of your leads until whenever you end your enrollment—which begs the question: Then... --- ### How Local Search Empowers Small Businesses to Compete - Published: 2017-02-09 - Modified: 2017-02-09 - URL: https://www.prospectgenius.com/blog/how-local-search-empowers-small-businesses-to-stay-competitive/ - Categories: Blog, Tips and Tricks - Tags: Google listing, google maps, local search, pain point, small businesses How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily have the upper hand when it comes to local search. So if you leverage local search the right way, you can stay competitive with larger brands and come out on top. Here's what you need to know. Local Search May Be Replacing Organic First of all, what do we mean by "organic search" and "local search"? Maybe you've seen these terms tossed around but you aren't quite clear on what they mean. Here's the gist, without putting you to sleep: Organic search gives you results based solely on their relevance to your search terms. The opposite of organic search is paid search, which promotes paid advertisements that match your search terms. Learn more about organic vs. paid search here. Local search, on the other hand, is a search that targets places in a specific location. On Google, you'll see local results on the first search results page in what's called a "local pack," which shows a nearby map and several local businesses. Local searches can also be done on Google Maps itself. Historically, organic search has been the cornerstone of search engine optimization (SEO). However, organic search rankings are now slipping in value. In 2016, the top two organic search results received, on average, only 25%... --- ### How to Get More Customer Reviews Just by Asking for Them - Published: 2017-02-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/get-more-customer-reviews/ - Categories: Blog - Tags: customer reviews, Facebook, google maps, newsletter, online reviews, resource, Yelp Your business can't have an effective online presence if it doesn't have any customer reviews. Why? Because when people are hiring a new business, they want to be sure they're making the right choice. Reading about other people's experiences helps them decide which business will best align with their needs. They'll be able to see which companies are pleasant to work with, which ones are punctual, which ones deliver good results, and so on. In fact, a 2016 Local Consumer Review Survey by BrightLocal reports 84% of consumers trust online reviews as much as recommendations from friends!  And 74% say positive reviews make them trust a business more. It's one thing for your business to appear prominently all over Google Maps and local search results. It's another thing for your business to actually grab customers' attention and get them to hire you. Customer reviews help close this gap. In short, if you want your business to stand out and appeal to local consumers—essentially making all of your online marketing efforts worthwhile—then you need to get more customer reviews for them to read. The best way to get more customer reviews? Just ask for them!  Keep reading to discover how.   Ask and You Shall Receive Did you know? According to BrightLocal's 2016 survey, 7 out of 10 people will leave a review for a business if they're asked to. This is a super promising sign that you'll be able to get the customer reviews you need, as long as you're proactive. When trying to get more customer reviews,... --- ### New Study Proves Why Your Business Needs Local Online Advertising - Published: 2017-01-27 - Modified: 2017-01-27 - URL: https://www.prospectgenius.com/blog/new-study-proves-why-business-needs-local-online-advertising/ - Categories: Blog - Tags: article digest, internet marketing, local online advertising, Pew Research Center The Pew Research Center recently published the results of a survey conducted in 2016 regarding Internet trends in the U. S. The results aren't altogether surprising by themselves, but they do make the current state of the Internet undeniably clear: The vast majority of Americans are now interacting with the online world on a regular basis in various forms. Again, this isn't exactly news. However, the numbers solidify the fact that the digital world is almost on par with the real world in terms of how people engage with it. Consider this data: 88% of U. S. adults use the Internet. That's nearly 9 out of 10! It's unlikely this many people even venture outside every day. 77% of U. S. adults own a smartphone (a huge climb from 35% in 2011). 73% of U. S. adults have broadband (high-speed) Internet access at home. 69% of U. S. adults use social media. 51% of U. S. adults own a tablet (up from a mere 3% in 2010). Why You Need Local Online Advertising  If you're a business owner, you can't ignore the fact that almost every adult in the country uses the Internet. Having a website is the first step, but you can't stop there. Promoting your business online through local search optimization, PPC, and/or social media advertising is critical if you want customers to discover you. If you're not controlling your web presence or putting yourself in a position to connect with online users, then you're missing out on countless new customers. Unfamiliar with the world of local online advertising? Here are some helpful blog... --- ### 3 Ways HomeAdvisor Is Unfair to Small Businesses - Published: 2017-01-25 - Modified: 2017-01-25 - URL: https://www.prospectgenius.com/blog/homeadvisor-unfair-to-small-businesses/ - Categories: Blog - Tags: homeadvisor, online marketing, pain point, small businesses There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too Many Jobs We'll start off with the most obvious pain point: You can't possibly respond quickly enough to leads. The only way to be successful on HomeAdvisor is to respond immediately to every single lead that comes your way. This is doable for larger companies that have a receptionist answering the phone and responding to e-mails all day. In fact, they find a lot of success with it. But what about smaller operations like yours? If you're only a one- or two-person operation, you don't have the luxury of a receptionist. Instead, you have to balance your work with answering the phone and tracking down leads yourself. Unfortunately, as you know all too well, it's virtually impossible to capture a lead while you're on the job. After all, how are you supposed to pick up the phone with your hands behind a dryer or squeezed underneath a garbage disposal trap? To put it in more frank terms: A small appliance repair company like yours isn't going to land a job unless you happen to be free at the exact moment the call comes in. This is just one way big businesses get a huge leg up on you. 2. You Pay Too Much As if the unrealistic demand on your time wasn't enough of a hurdle, here's... --- ### Are You Aware of This Threat to Your Google Maps Listing? - Published: 2017-01-19 - Modified: 2017-01-19 - URL: https://www.prospectgenius.com/blog/are-you-aware-of-this-threat-to-your-google-maps-listing/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: google maps, google policies, Maps listings, maptrax Do you have a Google Maps listing for your local business? When was the last time you checked it? Google Maps listings are under constant threat of being altered without the manager's knowledge or consent. In this blog post, we'll examine what's behind this chronic problem, how it can impact you, and what you can do to protect yourself. Let's jump in, shall we? Anyone Can Edit Your Google Maps Listing First things first: How can your listing be changed without your say-so? It's surprisingly easy these days. Google essentially allows all of its users to edit other business's listings with the simple click of a button. When a user clicks "Suggest an Edit," they submit proposed changes to Google regarding any piece of information, such as phone number, street address, business hours, website URL, and business name. Google then decides whether to accept the changes or not. Typically, Google keeps a suggested edit when multiple people submit the same one, but there doesn't appear to be a hard-and-fast rule for how it makes its decisions. However, no matter the case, Google does not involve the listing owner whatsoever in its decision.  Furthermore, when Google decides to sustain an edit to your listing, it will not notify you. Making matters worse, these community edits don't show any information about the user who made the change. In other words, Google offers no accountability for random, unsubstantiated edits from anonymous users. Desperate businesses can easily sabotage their local competitors with zero consequence. It Can Happen to You In fact, a nightmare scenario played out back... --- ### Do You Know What Siri and Voice Searches Mean for Your Website? - Published: 2017-01-11 - Modified: 2017-01-11 - URL: https://www.prospectgenius.com/blog/how-voice-searches-affect-business-2017/ - Categories: Blog, Tips and Tricks - Tags: content creation, ghost writing, Google Algorithm, keywords, voice search When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users' expectations and experiences.  And as virtual personal assistants like Cortana and Siri become more prominent in users' lives, Google is seeing a significant increase in voice searches. What Do Voice Searches Have to Do With You? You've probably seen someone use voice search on their smartphone. Maybe you've even used it yourself. With voice searches, users speak in complete questions. For example, they'll say out loud, "Hey Siri, what's the best kind of floss to use? " instead of manually typing "best floss brands" into the search box. The assistant sends these questions to Google. Then, it's up to Google to process the question and deliver relevant, informative answers at lightning speed. This is why Google continues to hone its algorithm so it can process natural language and find precisely what users are looking for. To aid in discovering webpages that are relevant to users' questions, Google has adapted a new system called Latent Semantic Indexing (LSI). By using LSI, Google actually analyzes the content of individual webpages, assessing synonyms and context instead of just scanning them for identical keyword matches. This produces search results that satisfy a search query in a more specific, helpful way. So, now that you have a basic understanding of how voice search has impacted Google's nuts and bolts, we can get to what you really came here for: How will the voice search trend impact you? Target Your Content Because of the dominance of voice searches, your website... --- ### Are You in Good Shape for Online Marketing in 2017? - Published: 2017-01-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-marketing-in-2017/ - Categories: Blog - Tags: cleanslate, directory listings, newsletter, online directories, online information, webfax Start 2017 off the right way!   One easy way to set yourself up for a great year of online marketing in 2017 is to make sure all your online info is up to date. We're talking directory listings, Google Maps, Angie's List... Basically, wherever your business is listed on the Internet. Having consistent, accurate information about your business across the web is a fundamental component of your overall web presence. Double-checking that all your details are correct is worth the effort if it means you have a solid foundation for the rest of the year.  So get to it! And if you need more convincing, keep reading. What Happens If Your Info Isn't Updated? Keeping outdated information online is terrible for your business on two fronts. 1. Customers Get Confused: If prospective customers don't have the right details about your business, they're likely to get confused and move on to another company for their needs. For example, if you recently changed your phone number and didn't update it on all of your listings, a prospective customer might come across the wrong one and be unable to contact you. That's money down the drain. 2. Search Engines Penalize You:  Search engines like Google want to present the most accurate, up-to-date information to their users. That's how they keep users coming back, after all. To this end, they continuously cross-check information from different sources across the web to verify everything is correct. If they detect a discrepancy in your online data, they'll flag your listing for... --- ### Harness PPC to Level-Up Your Dumpster Rental Marketing - Published: 2016-12-28 - Modified: 2016-12-28 - URL: https://www.prospectgenius.com/blog/ppc-can-take-dumpster-rental/ - Categories: Blog - Tags: conversion rates, dumpster rentals, ppc, seo There's an easy trick to boosting your dumpster company's online marketing success. Add PPC! Adding PPC (pay-per-click) advertising to your dumpster service's SEO campaign can help take it to the next level. SEO and PPC are distinct strategies that work in vastly different ways to promote your dumpster rental service online. Combining them after you've already established a healthy web presence via SEO can multiply your online exposure and increase your success. Read on to find out how PPC can dramatically improve on your SEO results. Traffic Vs. Conversion SEO helps increase your website's overall online visibility. Total traffic to your site should improve with a successful SEO campaign. But not 100% of the people who come to your site are going to be ready to buy. This is the difference between traffic and conversion. Traffic is getting people to your site; conversion is transforming those site visitors into paying customers. Conversions are what you ultimately want in order to make a profit. Your site traffic probably includes some motivated searchers who are looking to rent a dumpster right now. However, you also get lots of folks who are researching dumpster rental options for a job six months from now, some people who are price shopping, and some plain-old tire kickers, too. So while some traffic may turn into actual dumpster rentals, the majority may never result in money in your pocket. That's where pay-per-click advertising can fit into your overall online marketing plan. Because PPC specifically targets motivated buyers, it can... --- ### Targeted Online Marketing Reaps Rewards for Glass Services - Published: 2016-12-19 - Modified: 2016-12-19 - URL: https://www.prospectgenius.com/blog/glass-services/ - Categories: Blog - Tags: free assessment, glass services, keywords, online marketing People used to look for area businesses in the phone book. Not anymore. Today they use search engines to find everything from pizza delivery to local service providers, including glass companies. Keyword data shows that thousands of local monthly searches are taking place for a number of general glass-related keywords: Glass replacement = 368,000 searches Window replacement = 450,000 searches Glass company = 110,000 searches This solid search traffic is the reason that organic lead generation usually works quite well for glass companies. But did you know that having the right content on your site can make a huge difference in the success of your glass company's online marketing campaign? Reach More Consumers Even if you have great traffic to your website for general glass keywords, you could still be missing out on even more potential customers. That's because glass cutting and replacement is a varied enough industry that there are thousands of specific, targeted searches taking place each month. Consumers are searching online for much more than just "glass replacement" or "glass company. " They're looking for "custom mirrors," "glass for table top," "glass cutting," and many other targeted items and services. If your website is focused only on general glass replacement, it's unlikely to rank well on search results pages when people are looking for things like mirrors or tabletops. Specific Content for Specific Searches On the other hand, if you target more specific glass services on your website, you can reel in customers who want particular types of glass... . --- ### Happy Holidays From Our Team! - Published: 2016-12-13 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/happy-holidays-prospect-genius/ - Categories: Blog - Tags: christmas, holidays, new year, newsletter To our dear friends and valued clients, Prospect Genius would like to extend our warmest wishes to you and your loved ones this holiday season. As a reminder, we will be closed on the following days so our team members can celebrate with their families: Friday, December 23 Monday, December 26 Monday, January 2 On all other days, we'll be open for regular business hours: Monday through Friday, 8 AM to 5 PM. May your Christmas be merry and bright, and may you enjoy a prosperous new year! Peace on Earth, The Prospect Genius Team --- ### Looking Ahead: Our Online Marketing Predictions for 2017 - Published: 2016-12-08 - Modified: 2016-12-08 - URL: https://www.prospectgenius.com/blog/online-marketing-predictions-2017/ - Categories: Blog, Tips and Tricks - Tags: Google Algorithm, Hummingbird, keywords, mobile optimization, mobile search, SEO practices, SERPs At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new year on the right foot. So let's get right into it. Here are the most significant online marketing predictions for 2017 you need to know about. 1. Putting a Premium on User Experience Industry experts widely agree that search engines like Google are putting an increasing premium on user experience. Google is shaping its algorithms to accommodate what search users want and expect from their web browsing experience. And here's how Sam Oh of Entrepreneur. com describes the expectations of today's users: People are no longer satisfied with good speeds and reasonably navigable sites. They now expect websites with nigh on instantaneous load times and sites that are easier to navigate than the back of your own hand. Oh adds that Google is showing "clear favoritism" toward websites that fulfill these expectations. Google prefers sites that have a low bounce rate and more time spent on each page, which indicate that a site loads quickly, is optimized for mobile devices, and provides whatever information the user is looking for. We'll discuss these points in depth in the next two online marketing predictions for 2017. 2. Favoring Mobile Usability Even More Google has already shown a preference for mobile-optimized sites this year, as the volume of mobile... --- ### How to Keep the Holidays From Ruining Your Online Marketing - Published: 2016-12-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/holiday-budget-online-marketing/ - Categories: Blog - Tags: adwords, bills, budgeting, holidays, newsletter, online advertising campaign, pain point, ppc, resource, seo, small businesses It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company's operations—like online marketing. If you're feeling the squeeze of the holidays on your small business's budget, it's fine to tighten your belt—but don't let it affect your online marketing. Canceling your marketing campaign temporarily or skipping a payment may reduce your expenses in the short term, but did you know there can be seriously negative consequences? The fallout will outlast the holiday season and your savings may turn into losses. How can that be? Keep reading to find out. Canceling Your Campaign Sets You Back for Months Canceling an SEO-based campaign, even just for a month, can jeopardize your future profits. To explain how, we'll use the way Prospect Genius works as an example. When a client cancels their campaign with us, it's our policy to immediately take down their website, pull down their listings, and halt all lead generation services. (Most advertisers have a similar cancellation policy. ) Your business will stop receiving traffic and leads right away. So canceling your campaign for the holidays will likely cause you to stop getting new customers for at least a month, or however long it takes for you to restart your campaign. There's more. Now, whenever you decide to restart your online marketing, you'll have... --- ### Announcing Our New Office! - Published: 2016-11-30 - Modified: 2016-11-30 - URL: https://www.prospectgenius.com/blog/announcing-new-office/ - Categories: Blog - Tags: prospect genius news As of December 1, 2016, Prospect Genius is operating from a new office in Troy, NY. We're super excited about this move. For the last four-and-a-half years, we've been located in the Rensselaer Technology Park, and that's where we'll remain. Our new office is just down the street. The Tech Park is key because it's outfitted with amenities that are integral to our day-to-day function (like fiber-based Internet connectivity). Plus, you can't beat the lovely scenery and landscaping. Our new office is definitely smaller than our previous one, but the smaller space actually makes sense: We've been hiring a growing number of work-from-home employees, which made all that extra space (and overhead) unnecessary. Moreover, the spaciousness made all our team members feel a little too distant from one another. Now, with a more intimate space, the sales, customer service, and production teams won't feel so isolated. Instead, we'll be able to cultivate closeness, interact more frequently, collaborate on ideas, and generally improve our innovative services. Alex Pelli, our president and CEO, is optimistic about the move. He says, "This new location will be a better fit for our vision of the future. " What a great way to close out the year! Our old address: 250 Jordan Road, Troy, NY 12180 Our new address: 385 Jordan Road, Troy, NY 12180 --- ### Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand - Published: 2016-11-28 - Modified: 2016-11-28 - URL: https://www.prospectgenius.com/blog/long-term-benefits-investing-site/ - Categories: Blog - Tags: brand recognition, CoreSite, online marketing, online reputation, own your website, tax resolution, website ownership For tax resolution professionals looking to reach more customers online, the logical step is to sign up with a web marketer. It makes perfect sense: You get your own website, directory listings, and general online promotion. It's everything you need to advertise your tax help services to all the right people. However, there's something you may not realize. With many online marketing companies, “your own website” is not what it sounds like. It's actually a website owned by the marketer, not you. This sets you up for years of renting—essentially borrowing—the website that’s the cornerstone of your Internet visibility. So if that website ever goes away, you can wave goodbye to your web presence. There’s a better way. With Prospect Genius’s CoreSite™ product, as soon as you purchase your website, you own it. This ownership gives you control, enabling you to invest in your brand long term. Why is having control of your website so important? And how does it help you down the road? Read on to find out. Owning vs. Renting Just like with real estate, there are major benefits to owning versus renting. What they all boil down to, though, is what you end up with at the end of the day. When you rent a house for a year, you pay 12 monthly payments to keep a roof over your head. That’s all you get. At the end of the year, you have nothing to show for the rent you’ve paid, except for maybe not dying of... --- ### 5 Ways You Waste Money on a New Online Marketing Team - Published: 2016-11-17 - Modified: 2016-11-17 - URL: https://www.prospectgenius.com/blog/5-ways-you-waste-money-new-online-marketing/ - Categories: Blog, Tips and Tricks - Tags: campaign performance, online advertising companies, online marketing mistakes, pain point, resource Your goal for online marketing should be to get more money out of it than you put into it. Simple, right? Unfortunately, it doesn't always work out this way. See, you typically want to limit upfront expenses on your new online marketing so you can ensure you get a profitable return. However, when starting a new online marketing program, some business owners make mistakes early on that cause them to waste money instead of saving it. In this post, we'll highlight some of the most common ways business owners waste their money when starting a new online marketing campaign. Plus, we offer suggestions on how to avoid them. 1. Not Communicating With Your Former Marketer Before Leaving Their Program It's not uncommon for business owners to decide they want to switch gears and take their online marketing in a new direction.  However, sometimes business owners make the mistake of not communicating this desire with their current marketer. Seeking to avoid potential conflict or discomfort, they suddenly quit their program and sign up with a brand-new marketer without any notice. In many cases, though, the old marketer could have accommodated that new direction—or, at the very least, made the transition to a new marketer much less damaging to the client's web traffic and rankings.  If you talk to your marketer about your goals, chances are, they'll have a satisfactory solution for you. Then, you can continue to work with them without any added risks. Alternatively, they can help you set up for a new marketer. However,... --- ### How to Create an Infographic Quickly and for Free - Published: 2016-11-09 - Modified: 2016-11-09 - URL: https://www.prospectgenius.com/blog/how-to-create-infographic-free/ - Categories: Blog, Tips and Tricks - Tags: content creation, infographic, resource, social media If you're at all familiar with what it takes to increase your business's visibility online, then you know two things: Informative content matters. High-quality images matter. What if we told you there's an easy way to make content and images work together for your benefit? Combining the value of an informational blog post and the instant appeal of a brightly colored image, we give you: the infographic. What's So Special About Infographics? Infographics are images that contain short, simple, easy-to-digest pieces of information.   They help you provide valuable information to your audience while typically requiring less than a minute's worth of reading. Grabbing attention and then delivering useful, actionable information? No wonder infographics are the perfect images for businesses to share on social media! Luckily, infographics are relatively easy to create.  You can take advantage of online tools that offer free templates so you don't have to build them from scratch. This is particularly helpful for business owners without much spare time or many design skills. In fact, to show you how easy it is for beginners, we had one of our writers create an infographic for this blog post.  Keep reading to discover how she did it and how to create an infographic of your own. How to Create an Infographic 1. Choose a Topic. The subject of your infographic should be something you're knowledgeable about, something relevant to your business, and, most importantly, something your audience wants to learn about. Ultimately, it must add value to their lives before they'll want to share it with... --- ### The Next Generation of Small Business Website Design Is Here! - Published: 2016-11-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/next-generation-small-business-website-design/ - Categories: Blog - Tags: CoreSite, newsletter, prospect genius news, website design Your website is the cornerstone of your online presence.  So why not invest a little more in your small business website? You deserve a top-of-the-line website that can shoulder your online marketing needs for years and years to come. Introducing: CoreSites™ A top-of-the-line website is exactly what Prospect Genius will bring you with our brand-new platform.  We listened to our clients and developed a second-generation platform that gives small business owners exactly what they're looking for in a website: Complete ownership for the future Updated, modern appearance with more room for customization  A unique URL that may contain your business name We named our new websites CoreSites because they're effective and central to your whole marketing strategy. If having control of your site and its content is particularly important to you, or you're seeking a site that's flashy and attention-grabbing, then you'll be interested in upgrading to a CoreSite. Keep reading to learn more! Total Ownership of Your Small Business Website Prospect Genius's new platform allows you to invest in your business's long-term success. We provide you with a fully functional site and unique, written content you can keep forever. If you're going to pay for a website, it should at least be one you can keep, right? (Already have a website? Bring your own and have us revamp it for you! More on that below. ) How Does It Work? You give us as much information as you can about your company. We create a personalized website for your business based on your services, background, and... --- ### Are You Trashing Your Online Marketing Without Knowing It? - Published: 2016-10-19 - Modified: 2016-10-19 - URL: https://www.prospectgenius.com/blog/trashing-online-marketing-team-efforts/ - Categories: Blog, Tips and Tricks - Tags: campaign performance, Google listing, online marketing mistakes, pain point Now that you've hired an online marketing team to help your small business, your work is done, right? Not quite. It's really tempting to want to hand your marketer the keys and never think about your website or Google again. However, that's not how it works. During the initial weeks and months of working with your online marketing team, you'll need to help out by providing them with lots of information about your business and even giving them access to your online listings (including Google). The Biggest Mistake You Can Make... ... Is not providing your marketer with the information they need. That includes your company history, service categories and details, up-to-date contact information, and even login information. Don't believe us? Keep reading to find out what can happen when your online marketing team is left with missing information and only half the picture. Let's jump in! "I Want to Help, But I Don't Have Time! " Many business owners find themselves grappling with this dilemma. But the hard truth is that you must make the time. Of course you're busy running a small business. We have the utmost sympathy for your chaotic schedule and even more admiration for your work ethic. However, your marketer has a job to do, too. And when they're having trouble communicating with you and they aren't getting the information or resources they need, they can't do the job you're paying them to do. Your marketer will have time-sensitive questions about your website and campaign that will need to be answered quickly.  They'll... --- ### The PPC Metrics You SHOULD Be Focusing On - Published: 2016-10-13 - Modified: 2016-10-13 - URL: https://www.prospectgenius.com/blog/ppc-metrics-focus-on/ - Categories: Blog, Tips and Tricks - Tags: adwords, bing ads, click-through rate, conversion rate, ppc, resource, ROI If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. Oftentimes, business owners are focusing on the wrong PPC metrics and therefore aren't getting the most out of their campaigns. Look Beyond Traffic-Based Metrics At the end of the day, what's the goal of your PPC campaign? Our guess: profit. For this reason, our first suggestion is to stop focusing so much on traffic-based metrics. These metrics are all that's included in the simplified AdWords dashboard, which is why so many business owners don't look beyond them. These include: Impressions Clicks CTR (click-through rate) Average CPC (cost per click) To be clear, it's not wrong to look at these metrics—it's just limiting to your overall understanding of your campaign. These traffic-based metrics only tell you how often your ads are being viewed and/or clicked. And while traffic is definitely something you want to pay attention to—after all, you need people to see your ads in order to interact with them—it doesn't paint a full picture of how well your campaign is actually doing. Maybe you're not getting a ton of clicks on a certain campaign, but if you're getting a lot of paying customers out of it, who cares? That brings us to what you should be focusing on. Related: The Four Most... --- ### Keep Everyone in the Loop About Your Online Marketing Team - Published: 2016-10-05 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-marketing-team-informed/ - Categories: Blog - Tags: campaign performance, customer calls, newsletter, online marketing, seo companies It's amazing how much damage one, uninformed person can do. Whether it's unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren't aware you had already hired one, the fallout can be serious. Why They Must Know About Your Online Marketing Team When you're showing a new employee the ropes, don't leave anything out. That includes your online marketing team. Whether you've hired a new office manager or anyone else who might be answering your company's phone, make sure they're aware you work with Prospect Genius. And that goes for any other marketing companies or service providers you may have hired. If new team members don't know about us, they may assume we're just another agency calling and annoying your business—which is a perfectly understandable assumption, given how often you receive these types of phone calls. But we've seen firsthand the kind of damage that can happen when someone on your team isn't informed about your partnership with us. Cautionary Tale #1 For example, we recently had a client who became too busy with incoming work and asked his wife to help out with administrative duties. One day, she was looking over the business's budget and financial statements and noticed payments to Prospect Genius. Not realizing who we were or what kind of value we provided to our client, she decided to cancel our program to save money. Unfortunately, as a result, the business's web presence quickly plummeted and they stopped receiving the 200+ calls per month they... --- ### Google My Business Updates You Need to Know About - Published: 2016-09-29 - Modified: 2016-09-29 - URL: https://www.prospectgenius.com/blog/google-my-business-updates/ - Categories: Blog, The Google Guru - Tags: Google listing, google my business If you've been frustrated with how difficult it is to monitor activity on your Google My Business account, you'll be relieved to hear about some updates that just rolled out. Most notably, business owners are excited about an update that now pushes notifications to your dashboard. You can see in real time things like new customer reviews, location status changes (e. g. published, disabled, or pending verification), and NAP data updates. In short, the new Google My Business API V3. 1 makes it much easier to keep tabs on your listing. Check out Mike Blumenthal's write-up to learn more about other noteworthy updates. And be on the lookout for these new features of Google My Business, which you should start seeing in the next couple of weeks. --- ### Enrich Your Local Business's Google Profile by Adding Images - Published: 2016-09-22 - Modified: 2016-09-22 - URL: https://www.prospectgenius.com/blog/local-business-google-profile-images/ - Categories: Blog, Tips and Tricks - Tags: Google listing, google my business, images, local search, photo gallery We're always harping on business owners to up their photo game. Websites with photos simply perform much better than those without. Plain and simple. But did you know it's just as important to have photos on your business's Google profile, too? This hasn't always been the case. In fact, it's only been in the last year or so that Google and Bing have been displaying images and logos in their local search results. They made this move as users increasingly want to see photos of whatever they're searching for. As of right now, images aren't automatically displaying in search results for every business—only for businesses in certain categories. However, as images in search results are bound to become an expectation rather than a bonus, it's likely they'll be automatically generated for all categories before long. Add Images to Your Google Profile That's why, regardless of your industry, your best bet is to set up your Google profile with high-quality images sooner than later. In his latest article on Search Engine Land, Wesley Young gives some great advice for optimizing Google profile images. Check out some of his suggestions: Take control of which images appear on your listing. Don't let Google set a default profile photo by selecting one of your images at random. Go to Google My Business yourself and select your own profile photo. Make sure the image is cropped and sized to fit perfectly. Make sure your profile photo is a high-definition image: no graininess, no visibility issues. Don't use blatant stock photos... --- ### Why All the Smartest Small Businesses Have a Custom Domain - Published: 2016-09-15 - Modified: 2016-09-15 - URL: https://www.prospectgenius.com/blog/small-businesses-custom-domain/ - Categories: Blog, Tips and Tricks - Tags: domain names, online risks, resource, small businesses, Web marketing, Web presence Here's a word of advice you may not hear from other marketing teams: Own a custom domain for your small business.   We've seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact business name. In this post, we explain the importance of owning your custom domain and the hazards of not doing so. We also offer suggestions for what to do when you can't get your own domain. Let's dive in! Domain vs. Website First, what's the difference between a domain name and a website? A domain is another word for a web address, while a website is the collection of files and pages that appear when you visit that domain. For example, "bobsappliance. com" is a custom domain, which visitors type into the URL bar in a web browser to view Bob's Appliance's website. Here's a simpler way to look at it: Think of your domain as your street address and your website as your house. The street address tells visitors where they can find your house, but it's not the same thing as the house itself. Likewise, the domain tells visitors where to find your website, but the website is an entirely separate entity. Make sense? Owning Your Domain Is Ideal Now that you understand what we're talking about when we talk about domains, we can get into the nitty-gritty of how to handle yours. The most important thing to... --- ### 5 Quick and Easy Tips to Improve Your Site's Ranking - Published: 2016-09-07 - Modified: 2016-09-07 - URL: https://www.prospectgenius.com/blog/5-quick-easy-tips-improve-sites-ranking/ - Categories: Blog, Tips and Tricks - Tags: best practices, Google, images, link building, search engines, seo, site ranking Your site's ranking is important. That goes without saying. It's not the be-all and end-all, but it's definitely a top concern for businesses that want customers to find them. So, let's say you've already worked hard to fill your site with informative, relevant content and captivating images. It's frustrating to discover that this isn't quite enough to get your site ranking. Are there any other simple tweaks or adjustments you can make to improve your site's ranking? Absolutely! In this post, we'll take a look at five quick and easy ways you can improve your site's ranking today. 1. Make sure your site loads quickly. It might surprise you to learn that load speed has a significant influence on ranking. Indeed: Google and other search engines actually factor your webpage's load speed into your overall ranking. Why? Because when a page loads quickly, the user experience is more pleasant. Therefore, the user is more likely to stay on your page, which increases dwell time and potentially the number of pages they visit on your site. This signals to Google that your site is worthwhile. On the other hand, if your page is loading too slowly, the user is far more likely to get frustrated and move on to another site. This increases bounce rate, decreases dwell time, and stops the user from browsing other pages on your site. All of these are bad news for your ranking. Easy fix: Use Google's own PageSpeed Insights to see how efficiently your webpage loads. If your pages aren't loading quickly... --- ### How This Call-Tracking Feature Can Transform Your Marketing - Published: 2016-08-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/call-tracking-feature-marketing/ - Categories: Blog - Tags: CallTrax, customer calls, customer service, LeadTrax, newsletter You've heard of our CallTrax™ feature—our very own call-tracking tool that comes with every Starter, Core, or Premium program. But did you realize exactly how vital it is to your campaign? By keeping track of all the phone calls that come through your CallTrax number, it transforms the way you interact with your program. If you take advantage of this powerful tool, we're confident you'll see remarkable results. Here's how our call-tracking tool is just what you need to achieve the results you've been looking for. Call-Tracking Provides 100% Transparency The numbers don't lie. Not only do they keep us informed, but they also keep us honest. First of all, looking at your call data and assessing how many calls per month you have will let us know if there's an issue with your campaign's performance. You can notify us if you see a drop in calls, which will help us diagnose a potential problem before it becomes more serious. At the same time, your call volume will also tell you how effective your campaign is.  Wondering if our program is delivering on its value? Simply check your call log and see how many calls you’re getting per month. The call log only records calls that come through your CallTrax number, so they’re directly attributable to our marketing efforts. We can't fake anything. Call-Tracking Keeps a Record of Contacts Our call-tracking feature doesn't just tally your number of incoming calls—it keeps track of contact information, as well. That means your call log is a virtual contacts list of all prospects and customers.  Since losing track of... --- ### Get Ready for Bing's Expanded Text Ads - Published: 2016-08-25 - Modified: 2016-08-25 - URL: https://www.prospectgenius.com/blog/bings-expanded-text-ads/ - Categories: Blog - Tags: bing ads, Google AdWords, paid advertising, ppc Remember a few weeks ago when we reported on Google's new Expanded Text Ads? Well, Microsoft very quickly jumped on the bandwagon: On August 23, Bing started testing its own version of Expanded Text Ads.  Right now, Bing's Expanded Text Ads are only available as a pilot test for advertisers. However, you can assume Bing will follow Google's lead on this, as it often does. That means Bing will start implementing these longer ads to a wider user-base relatively soon. As we noted previously, Google will likely phase out traditional ads and replace them with Expanded Text Ads later this year. Will Bing make similar sweeping changes that soon? It's unlikely, considering Bing is only in the testing stages right now. But it's a matter of when, not if.   What should you take away from this? The writing's on the wall: The future of paid advertising is Expanded Text Ads. If you're a PPC user, you better start getting used to this new format. Read more about Bing's Expanded Text Ads on Search Engine Land: "Bing Ads Opens Pilot Access for Expanded Text Ads. " --- ### 3 Reasons Registering Your Business Name Is Worth the Paperwork - Published: 2016-08-17 - Modified: 2016-08-17 - URL: https://www.prospectgenius.com/blog/3-reasons-registering-business-name-worth-paperwork/ - Categories: Blog, Tips and Tricks - Tags: business names, conflicting information, DIY, local businesses You're a business owner. A self-starter. This means you're an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name with the state is vital, even just from an advertising standpoint. Not only does it keep other businesses from capitalizing on your name recognition, but it also proves your legitimacy to search engines and customers alike. In other words, it's an effective part of maintaining a healthy web presence and keeping those leads coming in. After you read this post, you'll be chomping at the bit to contact your state's business division and register your company name. Here's why. 1. Registering Your Business Name Protects You From Copycats You already know how much SEO is tied to consistency in information, especially for key elements like your business name. So you can imagine the damage that could occur if another business decided to adopt your name for themselves and attach all of their contact information to it. Either that business would end up stealing all your SEO mojo, or both of your web presences would collapse. Neither scenario is good. However, by registering your business name with the state, you can ensure that no one else uses it—which, in turn, safeguards against the potential SEO fallout that could occur if another business in your state were advertising for the exact same name. You can even go a step further... --- ### 12 Reasons Using Multiple SEO Companies Is a Terrible Idea - Published: 2016-08-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/multiple-seo-companies-terrible-idea/ - Categories: Blog - Tags: Google listing, Google penalties, google policies, newsletter, seo companies You've heard the saying, "Two heads are better than one. " You've probably heard it too many times to count. It's so ingrained in our minds, in fact, that we apply it to virtually every situation we find ourselves in. However, there are many scenarios in which two heads are NOT better than one. Online advertising is one of them. If you're working with one SEO company and decide to hire another one, you won't be doubling your chances at success. You won't promote your business twice as fast. You won't get twice the number of leads. All that happens is you waste your money and destroy the performance of your campaign. Truly, using multiple SEO companies is a terrible idea. Here's why. 1. You're paying for overlapping services. Why pay for services from multiple companies that are all doing the same thing? 2. You're paying twice the cost for half the result.   Working with more than one SEO company at a time will weaken your online presence. So not only are you paying double what you need to, but you're also getting very little out of it. 3. You'll draw suspicion from Google. With multiple companies working on your advertising, your listings will be updated very frequently. This looks fishy to Google. Nothing good happens when Google is suspicious of you. 4. You could be penalized by Google. Google will likely view your listing as spam if there are frequent updates from several different locations. And, as you know by now,... --- ### Do You Know About This Huge Change to Google AdWords? - Published: 2016-07-29 - Modified: 2016-07-29 - URL: https://www.prospectgenius.com/blog/google-expanded-text-ads/ - Categories: Blog - Tags: article digest, expanded text ads, Google AdWords, paid advertising Google has been offering paid advertising—known as AdWords—for over 15 years. In that time, the format for these ads has stayed relatively the same: a 25-character headline followed by two, 35-character description lines. So when Google started rolling out "Expanded Text Ads" in mid-July, the online advertising world was quite surprised. What Do Google's Expanded Text Ads Look Like? As you probably guessed from their name, Expanded Text Ads (ETAs) are an expanded version of the traditional ads you're used to. They contain: Two 30-character headlines One 80-character description line What's the benefit of an ETA? According to Erin Sagin's article on WordStream, it's simply more effective than the traditional ad format: The ETA is basically the standard ad on steroids. It’s so huge that it automatically demands more attention than the standard ad, plus its messaging is more informative and more compelling. Who wouldn’t be drawn to the ETA? Who Can Use Google's Expanded Text Ads? ETAs are available to all AdWords accounts. Right now, they still exist simultaneously with traditional ads, so advertisers can choose whether or not they want to test out the expanded version. However, you can expect Google to phase out those traditional ads sooner than later. (Many experts are predicting this will happen by the end of 2016. ) What does this mean for advertisers and small business owners who do their own advertising? It means you would be wise to take the time now to experiment with ETAs and become familiar with them before Google forces you to switch entirely. Want... --- ### Why Customer Service and Facebook Are a Brilliant Match - Published: 2016-07-21 - Modified: 2016-07-21 - URL: https://www.prospectgenius.com/blog/taking-customer-service-facebook/ - Categories: Blog, Tips and Tricks - Tags: article digest, customer service, Facebook, social media, twitter Local SEO isn't the only way to spread the good word about your business. Offering friendly, helpful customer service is a super-easy way to keep customers happy and strengthen word-of-mouth. After all, customers are much more likely to do repeat business with a company that provides superior customer service. So why not take this one step further and make your customer service efforts public? When you receive customer comments on social media, particularly Facebook, you can respond right there on the same platform. This way, you're not just providing a customer with a prompt response—you're also showing prospective customers visiting your page just how attentive and professional you really are. If you do it correctly, it's a win-win. In her recent article on Search Engine Watch, "Five Reasons Why You Should Invest in Social Customer Service," Rebecca Sentance explores how you can benefit from using social media to interact with customers. Many of her examples focus on Twitter and the big brands that use it; however, we can easily adapt these examples to fit small, local businesses that primarily use Facebook. Five Reasons to Use Social Media for Customer Service So, what are Sentance's five reasons for using social media for customer service? Convenience: People are spending a lot of time on social media daily. It makes sense to meet them where they already are. Attention: People want to be heard. When they don't hear back from a company, they react negatively and often disparage said company on social media. On... --- ### Pay Per Lead - Published: 2016-07-15 - Modified: 2020-12-03 - URL: https://www.prospectgenius.com/blog/pay-per-lead/ - Categories: Blog No More Bad Leads: How to Score Customers Without Burning Money on Pay-Per-Lead Avoid the hidden costs of paying per lead. Sick of wasting your money on bad leads? You're paying for leads but not getting any good jobs out of them. You have to battle your competitors for each lead because all your leads are shared. You can't even get your money back when they send you leads for services you don't offer. What's the alternative? It's simple: online advertising services that are focused on promoting your business organically and locally in all different corners of the Internet. Leads come from local, motivated customers who find your business by doing a simple web search. This means they're actually relevant to your business. Leads are organic and unique to your business. You don't have to compete for them. No more annoying calls or wasted money on pay-per-lead services that don't deliver what you've paid them for. Instead, a flat, monthly fee helps you manage your budget and save. Get your free assessment today! Prospect Genius offers customized, affordable online advertising. Find out how we can get your business—and budget—back on track. "We canceled all of our other advertising online but kept Prospect Genius because you guys have a flat fee and you guys are awesome! I was formerly with Service Magic and I had to pay per lead which cost me a fortune per call and some callers only asked me quick question and it didn’t even turn into a... --- ### Four Ways Your PPC Services Could Be a Rip-Off - Published: 2016-07-13 - Modified: 2016-07-13 - URL: https://www.prospectgenius.com/blog/four-ways-ppc-services-rip-off/ - Categories: Blog, Tips and Tricks - Tags: click-through rate, online advertising companies, online advertising services, ppc, ROI "Where's my money going, exactly? " If you're paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don't offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without you even realizing it. When PPC providers don't offer transparency, you pay dearly. In this post, we'll highlight a few of the hidden dangers that result from a lack of transparency in PPC advertising. Be on the lookout. 1.  Mysterious Management Fees It's not uncommon for online advertising companies to charge a management fee for PPC services. However, the problem lies in whether they disclose their management fee to you. Far too many providers pocket a large chunk (sometimes over 50%! ) of your budget as part of their management fee—without telling you. This could mean less than half of the money you're paying is actually going toward clicks. But they won't tell you this. Usually, the best you can hope for is a passing acknowledgment of their management fee's existence as part of your service charges. It's rare to have a company tell you exactly what this fee is. And because of this total lack of transparency, some providers may sneakily pocket more and more of your money while spending less and less on clicks. They'll squeeze every last penny they can from you before you finally notice a problem and fire them. Take a look at your last PPC services bill. Did your provider... --- ### One Easy Way to Boost Your Google Maps Listing in Local Searches - Published: 2016-06-28 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/google-maps-listing-local-searches/ - Categories: Blog - Tags: google maps, LeadTrax, local search, local SEO, Maps listings, newsletter Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it's hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at play, having your website and Google Maps listing work together is an essential part of getting your business to the top of local search results. So if we're handling one, we should also be handling the other. What does this mean for you?  It means that if you're paying us to advertise your business, withholding this key component—your Google Maps listing—is going to get you less value for your dollar. When you allow us to optimize your website and Google Maps listing simultaneously, it's a win-win. Here's why. How Your Website Impacts Your Local Maps Listing A few months ago, Google came right out and announced a handful of factors that influence a local business's ranking on Maps. Here's a quote straight from Google's help page: Your position in web results is also a factor, so SEO best practices also apply to local search optimization. You've probably heard the term synergy before. It refers to when two or more elements interact and produce a total effect greater than the sum of their separate effects. It's when 2+2=5. In the case of local online advertising, the synergy of traditional SEO and local Maps optimization is what makes your business visible in Maps results.  Ranking in Google Maps is not as simple as having a Google Maps... --- ### Don't Believe Us About the Importance of Accurate Listings? - Published: 2016-06-23 - Modified: 2016-06-23 - URL: https://www.prospectgenius.com/blog/dont-believe-us-importance-accurate-listings/ - Categories: Blog, The Google Guru - Tags: business listing, conflicting information, directory listings, google maps, google my business, local SEO We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism.  How important could all these little listings really be?   In Moz's latest "Whiteboard Friday" video, George Freitag explains why listing accuracy is vital. Here's an industry leader repeating exactly what we've been saying for years: Google takes trust very seriously. So how does Google determine trust? That is where listing accuracy comes into play. Listing accuracy is Google's method for determining whether or not it can trust a local business search result. How Does Google Use Listings? When we talk about "listings," we're referring to any webpages mentioning your business name, address, and/or phone number. These could include review sites like Yelp, directories like Whitepages. com, and even local news sites. Google uses these to figure out how credible your business's information is. If the information in these listings all match what's in your Google My Business profile, then Google will be more inclined to present your business as a local search result because the information seems trustworthy. However, on the flip side, if there are several online listings with information that clashes with your Google profile, then Google will be less likely to display your business. It won't feel confident it can trust your information. At the end of the day, it comes down to the reliability of information. Google... --- ### Which of These Online Advertising Companies Is Right for You? - Published: 2016-06-15 - Modified: 2016-06-15 - URL: https://www.prospectgenius.com/blog/online-advertising-companies-compare/ - Categories: Blog, Tips and Tricks - Tags: local SEO, online advertising campaign, online advertising companies, pros and cons, strategies Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good. You’re on the right track, but that’s only step one. Step two is deciding what type of outside help you need. Should you hire an individual contractor, a small Internet marketing firm, or a large online advertising agency? Online advertising companies can be drastically different depending on their size, so you’ll need to figure out what’s important to you. To help you with your decision, we’ve highlighted the pros and cons of each option. Obviously, we had to keep this general because no two online advertising companies are exactly the same, and there are always exceptions to the rule. However, you’ll find that these points are generally true for the majority of Internet marketing companies. Ready to discover which of these online advertising options is right for your small business? Let’s get started! Individual Online Advertising Contractors Pros: Since it’s only one person, they probably have fewer clients overall, which means this person is essentially available on demand. You get immediate attention. When you need to update your website’s content, publish a press release, or start a new AdWords campaign, you won’t have to wait. More individual attention also means better customer service in general. Your contractor will actually have the time to chat with you about your needs and get a clear picture of what your long-term advertising goals are. This one person will have intimate knowledge of your... --- ### Is Yelp's Review Filter Hiding Your Positive Reviews? - Published: 2016-06-07 - Modified: 2016-06-07 - URL: https://www.prospectgenius.com/blog/is-yelps-review-filter-hiding-your-positive-reviews/ - Categories: Blog - Tags: customer reviews, local businesses, paid advertising, small businesses, Yelp Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp's review filter? It's okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp's review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. Have any of these happened to your business? Some of your customers have left you positive reviews, but they've been filtered out and hidden from your page. You don't have many negative reviews, but for some strange reason, these are the reviews that don't get filtered out. Yelp has called and offered to "help" with those hidden reviews if you just sign up for their advertising services. We don't know about you, but something doesn't feel quite right. Of course, Yelp refutes any favoritism towards businesses that pay for advertising versus those that don't. In fact, Yelp has dedicated an entire "Advertiser FAQ" page to doing just that. But are Yelp's claims what they seem? Yelp certainly chooses its words carefully. Let's take a closer look at a couple of these claims and find out. 1. Yelp Doesn't "Remove" Reviews... ... But it does filter them out. And filtering is as good as removing them, because filtered reviews are completely hidden from your page. We have heard from other small businesses that Yelp's review filter has a tendency to hide negative reviews for paying advertisers and to hide positive reviews for those who aren't paying. Obviously, this isn't an exact rule for popular businesses (like trendy restaurants) that... --- ### Have You Been Duped by Yext's PowerListings Scan? - Published: 2016-06-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/have-you-been-duped-by-yexts-powerlistings-scan/ - Categories: Blog - Tags: bing, directory listings, Google, newsletter, yahoo, Yelp, Yext Has Yext recently told you there's incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren't listed on certain sites. These reports contain the alleged "results" of a scan of your business's directory listings. They are completely inaccurate. Their sole function, at best, is to be a misleading sales tactic. Yext's PowerListings scan tells you your business is not listed on major sites like Google, Bing, Yelp, and Yahoo (among many others). However, if you take just one or two minutes to search for your business on these sites, you'll see that you are, in fact, listed. It's insanely easy to debunk these reports. Yext is hoping an official-looking "report"—peppered with big, red letters and intimidating alerts—will scare you into signing up for its services. Don't fall for it. What's a PowerListings Scan, Anyway? As part of its services for small businesses, Yext submits its clients' information to a network of online directories. The vast majority of local SEO companies do this, as well, because directories are integral to local search optimization. However, Yext calls its own brand of directory listings PowerListings. To get you to sign up for PowerListings, Yext will conduct a "PowerListings Scan" for your business. The results appear in a grid so you can see which sites you're listed on and which sites have accurate information about your business. Unsurprisingly, these results typically claim less than half of your listings are "optimized. " Here's an example that came directly from one of our clients*: *Business name redacted for privacy. A... --- ### 11 Ways to Fight the Locksmith Scam and Win - Published: 2016-05-25 - Modified: 2016-05-25 - URL: https://www.prospectgenius.com/blog/11-ways-to-fight-the-locksmith-scam-and-win/ - Categories: Blog, Tips and Tricks - Tags: Google, locksmiths, new customers, scams Google's lackluster attempts to beat back the locksmith scam are misfiring and hitting honest locksmith companies instead. Don't you feel frustrated when you play by the rules but still get targeted by Google? The unfortunate reality is, due to how widespread the scam is, Google automatically puts locksmiths under the microscope simply for being locksmiths. This means locksmiths must follow every rule to the letter. You have to be extremely thorough and careful when creating or updating your listings. Do these sound familiar? Getting verified by Google is an uphill battle. Your listing keeps getting suspended for no clear reason. You're having trouble getting new customers because the scams have made everyone more suspicious. We feel for you. That's why we've put together some actionable advice for honest locksmiths to help you stay in Google's good graces.  We've also compiled some suggestions for proving your trustworthiness to local customers. So without any further ado, let's get started. Don't Make Yourself a Target Like we said, Google is already scrutinizing your every move because you're a locksmith. Even the smallest transgression will get you flagged. Here are some ways to keep that bull's-eye off your back: Don't stuff your listing full of keywords.  Write naturally, only using keywords where they actually fit. Stick to one, local service area. Fight the temptation to list every city in a 200-mile radius. If you work with an SEO company, be cooperative and don't do anything against their advice. Better yet, don't even touch your Google listing and let your marketer handle all of... --- ### Google's Incompetence: Hell for Legit Locksmiths, Great for Locksmith Scams - Published: 2016-05-20 - Modified: 2016-05-20 - URL: https://www.prospectgenius.com/blog/googles-incompetence-great-for-locksmith-scams/ - Categories: Blog - Tags: Google AdWords, google maps, locksmiths, scams There's an ongoing, nation-wide locksmith scam that no one seems able to stop—not even the "almighty" Google. Perhaps you've heard of this scam already. After all, it's been a frequent topic for local news outlets in large and midsize cities spanning every corner of the country. A Brief Summary of the Scam The scam goes something like this: You lock yourself out of your car or house late at night. In a panic, you google emergency locksmiths nearby and call the first one you find. The person who answers your call gives you a price quote (anywhere from $20 to $90). A locksmith shows up and tells you the job will be more complicated than they thought. The price is now double what you were quoted. You agree to the higher price because it's late, you're tired, and you have no other options. The locksmith successfully opens your car or house door (sometimes even drilling into the lock, thus requiring the installation of a new one), but now tells you the price is even higher. He demands payment in cash. Since he has your keys, you're not in a position to argue. You begrudgingly accept the final price because you feel like you're out of options, even though you know you're being ripped off. As this New York Times article from January 2016 explains, these scams are carried out by call centers all across the country. They operate by manipulating Google Maps listings and paying large sums of money to advertise... --- ### What You Need to Know About Missing E-Mail Notifications - Published: 2016-05-19 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/what-you-need-to-know-about-missing-e-mail-notifications/ - Categories: Blog - Tags: call tracking, CallTrax, client portal, newsletter Some clients have not been receiving their usual e-mail notifications about incoming phone calls. Is this happening to you? Before we jump into an explanation, we'd like to make one thing clear: You are still receiving incoming calls.  You just aren't receiving e-mails notifying you about them.   We could use a lot of technological mumbo-jumbo to explain what's causing the delivery failure, but that would probably just create more confusion. So, to put it in the simplest terms, the problem boils down to spam-fighting changes made by your e-mail provider.   Here's what you need to know: E-mail notifications about your phone calls are sent by a third-party phone provider. For some reason, your e-mail server is rejecting e-mails from this third party. It's difficult to say exactly why this is happening. It could be that your e-mail provider recently updated its e-mail authentication protocol, which is causing it to block the messages. (You can read more about e-mail authentication here. ) Or, it could be that there's been an uptick in the number of e-mails sent by this particular third party, and this tripped a switch somewhere in the authentication protocol, resulting in the decision to start blocking these e-mails. Whatever the reason, you aren't receiving e-mail notifications about your phone calls because your e-mail server is rejecting them.   We understand how the sudden absence of e-mail notifications can be alarming—especially if you're used to receiving dozens per month. But remember: You're still getting incoming calls. Plus, that call information is not lost. It's in your call log! Checking your call... --- ### Local SEO: To DIY or Not to DIY? - Published: 2016-05-12 - Modified: 2016-05-12 - URL: https://www.prospectgenius.com/blog/local-seo-to-diy-or-not-to-diy/ - Categories: Blog, Tips and Tricks - Tags: DIY, online advertising companies, seo After reading up on Google's countless webmaster resources, you've managed to put together a pretty decent-looking Maps listing for your local business. Feeling confident, you wonder, "How hard could the rest of my online advertising really be? " This is usually the gateway that leads small business owners into handling their own local SEO and online advertising. Some business owners who take the DIY route wind up realizing they bit off more than they could chew. Yet, others discover a hidden talent for online advertising and learn that they're more tech savvy than they thought. It can go either way. If you can't figure out whether you should try your hand at DIY online marketing or bite the bullet and hire an outside company to do it for you, this post is for you. We'll highlight the major pros and cons of each avenue to give you a better idea of what you might be getting into. Let's jump in. DIY: Pros and Cons Pros Performing all of your own local SEO and online advertising can be a big money-saving measure for small business owners, helping you avoid monthly payments to an outside company. Other benefits of DIY SEO include: Having intimate knowledge of your business's online advertising strategies, since you're the only one working on them. Having immediacy when it comes to online advertising work. You can make any desired changes without having to wait for someone else to do it. Having complete oversight (read: control) of your company's online strategies. You can easily keep track of... --- ### Why Do Rewarding SEO Campaigns Demand Your Patience? - Published: 2016-04-28 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-do-rewarding-seo-campaigns-demand-your-patience/ - Categories: Blog - Tags: CallTrax, content creation, core campaign, customer reviews, google maps, LeadTrax, newsletter, seo, social media marketing Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn't work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If you’ve been asking yourself why your Core campaign took so long to get off the ground, then this blog post is for you. Here, you’ll get a thorough explanation of all the work Prospect Genius typically does when launching a Core campaign. You’ll also find out why this process is worth the wait. Let’s jump in! How We Create a Campaign As soon as a new client accepts our terms of service, we pull the lever and get the ball rolling on your campaign. Each step leads to another, and they must be completed in the right order. We cannot skip ahead. Remember the game Mouse Trap? It’s kind of like that. Here’s what the process looks like from beginning to end. By the time you get to the bottom of this list, you’ll understand how much work goes into getting a campaign off the ground: Basic background check. Before beginning any work, we investigate what kind of information and listings are already out there for your company. This will inform us on how to proceed. Address check. We need to ensure you can receive mail at the address you gave us. This is how Google... --- ### Reminder: Traditional SEO Is as Influential as Ever - Published: 2016-04-21 - Modified: 2016-04-21 - URL: https://www.prospectgenius.com/blog/reminder-traditional-seo-influential-ever/ - Categories: Blog - Tags: Google, google maps, local search, Organic results, search engine rankings With the growing emphasis on local rankings in Google Maps, it's easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed the top factors in local ranking. And, as it turns out, organic search ranking is one of those factors. In addition to geographic proximity, topical relevance, and customer reviews, "prominence" is a factor that influences where a business ranks on Google Maps. According to Google's own explanation (which is linked to in Ratcliff's article), "prominence" has multiple meanings. In some circumstances, prominence is dictated by real-world popularity; thus, well known establishments like museums, departments stores, and places of worship will appear high in local search rankings. In other circumstances, prominence refers to the amount of information Google is able to collect about a local business. Therefore, lots of articles, links, and directory listings will lead to higher local search rankings. And then Google comes right out and says this: Your position in web results is also a factor, so SEO best practices also apply to local search optimization. That's right: Your organic rankings directly impact your local rankings. This should clear up any misconception that Google Maps and mobile search have rendered traditional SEO obsolete. Moreover, online marketing companies like Prospect Genius and countless others specialize in making organic and local work together for optimal results. --- ### What You Don't Know About Directory Listings Can Hurt You - Published: 2016-04-13 - Modified: 2016-04-13 - URL: https://www.prospectgenius.com/blog/what-you-dont-know-about-directory-listings-can-hurt-you/ - Categories: Blog, Tips and Tricks - Tags: angie's list, BBB, Bing Local, business directories, directory listings, directory strategies, google maps, Manta, webfax, Yelp How much do you know about your small business's directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don't stay on top of them, your directory listings could wind up being populated with incorrect information about your company. In turn, this will have far-reaching, negative effects on your web presence. Whether you've worked with an SEO provider in the past or your web presence is more of a DIY effort, it's up to you, the business owner, to have at least a general idea of where and how you're listed online. In this post, you'll discover: Popular directories where your business might be listed What to look for when you check your listings Why it's critical for you to keep your listings accurate Let's dive in, shall we? Know Where Your Business Is Listed To get started, search for your company on some of the more popular business directories. These include Google Maps, Bing Local, Yelp, Manta, the Better Business Bureau (BBB), and Angie's List. Start with these and, if you're feeling motivated, you can move on to a more thorough Google (or Bing) search for the rest of your listings. However, bear in mind that tracking down every site where your company is listed can be a tedious, time-consuming project. It requires several hours of sifting through page after page of search engine results. Unfortunately, most small business owners simply don't have the time or energy to do this themselves... . --- ### Shocking News: Russia Buys Google - Published: 2016-04-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/did-russia-just-buy-google/ - Categories: Blog - Tags: April Fools, bing, Google, newsletter, putin, russia, search engines, yahoo So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country's biggest search engine companies have moved their operations over to Russia. Google, Yahoo! , and Bing are among these companies. The news hasn't been publicly announced yet, but we managed to get an early scoop. Why the move? Our sources tell us it boils down to money—specifically, taxes. The owners of Google, Yahoo! , Bing, and other Internet companies escaped to Russia for tax benefits. President Vladimir Putin allowed them to establish operations there and enjoy tax-free status, but only under one condition: that they rename their companies after him. Here's a sneak peek at the companies' new branding. Google is now "Puugle": Yahoo! is now "Yahpu! ": Bing is now "Puting": And we actually managed to get an exclusive look at the new Puugle home page! Check it out at www. puugle. com. Needless to say, this is going to have unpredictable, far-reaching ramifications for the whole online advertising industry. So stay tuned for updates as this story develops. --- ### Beef Up Your Local SEO With an Offline Boost - Published: 2016-03-24 - Modified: 2016-03-24 - URL: https://www.prospectgenius.com/blog/beef-up-your-local-seo-with-an-offline-boost/ - Categories: Blog, Tips and Tricks - Tags: article digest, local SEO, offline advertising, online advertising, Search Engine Land We're always harping on you about what you should be doing online to help your business's search engine optimization efforts. But we sometimes forget to mention what you and your fellow business owners should be doing offline. You know—in the real world. Thankfully, seasoned SEO consultant Marcus Miller is on it. He wrote a wonderful article recently discussing how you can supplement your local SEO with offline advertising. Titled "Local SEO Beyond the Browser," Miller's article dives into the importance of keeping your company present in the minds of your desired customers. This can be done through flyers and ads, storefront signage, company vehicle decals, business cards, and even social media. For consumers, seeing your ad will stimulate a want or need, which ultimately drives them to seek you out online. Often, seeking you out online equates to a Google search. And, as we all know, the local search space tends to  be over-saturated with businesses in the same category. So, instead of depending on the statistically small chance your business will pop up in a search for "plumbers in Phoenix," promoting yourself offline will keep you steps ahead of the competition. That's because, when people go to research local plumbers in their area, they'll recall seeing your flyer last week and google your company specifically. However, Miller points out that this doesn't mean you can skate by without any local online advertising or search engine optimization. Rather, offline and online promotions should support each other. When that prospective customer googles your company name, you want them to see a lot of valuable, favorable information... --- ### How to Make a Great First Impression With Your Company Website - Published: 2016-03-16 - Modified: 2016-03-16 - URL: https://www.prospectgenius.com/blog/how-to-make-a-great-first-impression-with-your-company-website/ - Categories: Blog, Tips and Tricks - Tags: customer calls, e-mail address, lead generation, website design First impressions are everything. And if you're a business owner, you want to be sure you're making the best impression possible on your desired customers. Most business owners already take steps to ensure this.  You give your employees professional uniforms, make your storefront clean and appealing, and conduct yourself in a friendly, personable manner. However, few business owners realize that first impressions happen before you even meet the customer. That's because they happen online. From the moment prospective customers discover your company website in a search, they begin forming opinions. Do you appear professional? Do you seem like an expert in your field? Do you relate to your customers? Any visitor to your website will be asking these questions in their minds, whether they're aware of it or not. It's your job to answer these questions before they're even asked. So, how well are you representing your business online? What kind of first impression are you giving your customers? In this post, we'll give you tips on how to improve your company website so it represents your business in the most flattering light possible. Make Your Products and Services 100% Clear Have you ever visited a website and left after a minute because you couldn't quite figure out what that business was offering? It happens all too often. So, to be safe, make your company's products and/or services 100% clear.  List every service in plain, simple terms. Leave no room for doubt. Even if you offer lots of different services in different categories, don’t be vague about it. Cover everything. Your site's visitors should know within seconds... --- ### Why Does Your Business Have So Many Missed Calls? - Published: 2016-03-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-do-you-have-so-many-missed-calls/ - Categories: Blog, Tips and Tricks - Tags: CallTrax, customer calls, Google, missed calls, newsletter Have we told you lately how important it is to answer your phone? We've noticed many of our clients have a staggering number of missed calls. It all started with Google. In doing our day-to-day marketing tasks for clients, we discovered many clients are consistently missing important calls from Google.  Not only is this a pain for us—because then we have to schedule another appointment for you to speak with Google—but it also makes us worry about your phone habits in general.   Why aren’t you picking up the phone in the first place?   In this newsletter, we'll explore two major reasons to answer your phone. We'll also offer some tips to help you stay on top of incoming calls.   Let's get started. Why Should You Want to Answer the Phone? The caller might actually be Google. The caller might be an interested customer. If It's Google: You want to answer the phone because missing this call will prevent your listing from being verified. This is especially urgent at the beginning of your campaign, when we're setting up your listing. However, we're constantly checking your listings and making necessary changes throughout the duration of your campaign, so Google may call to re-verify your listing at any time. Without verification from Google, your local web presence will suffer because your listing will not be visible to users. As a result, you could miss out on serious money in lost business. If It's a Customer: You want to answer the phone because missing this call means your customer will be... --- ### Three Truths All SEO Marketers Wish You Knew - Published: 2016-02-25 - Modified: 2016-02-25 - URL: https://www.prospectgenius.com/blog/three-truths-all-seo-marketers-wish-you-knew/ - Categories: Blog, Tips and Tricks - Tags: article digest, Google updates, local SEO, online advertising campaign, online presence In her recent article on Search Engine Land, Jenny Foster reveals some of the most significant “hard truths” that SEO marketers need their clients to know. Prospect Genius frequently echoes these same ideas to our own clients, so it’s validating to see them emphasized by such a prominent leader in the field. Today, we offer a discussion of the truths Foster outlines in her article, “Setting Local SEO Expectations: 3 Points to Hit Early and Often. ” Be Patient With Google’s Regular Changes First, Foster says she likes to emphasize the ever-evolving nature of Google. From the get-go, she primes her clients to be prepared for the lack of predictability when it comes to Google’s local system. Google often moves the goalpost for marketers by rolling out sudden updates to its algorithm, which means SEO requires a proactive plan based on in-depth knowledge and something close to ESP. We remind our clients of this all the time. “Be patient,” we say. Your listing might be flagged inexplicably or your placement might have dropped suddenly, but it’s usually just because of a new Google update. We’ll get to the bottom of it in no time. SEO Is About More Than Just Keywords Foster astutely notes that effective SEO looks beyond keywords and phrases and understands user intent. You have to understand what kind of information local users are searching for; then, you can package valuable keywords in a more relevant context. For this reason, Foster tells her clients that she needs a bigger... --- ### One Simple Way to Take Control of Your Online Presence - Published: 2016-02-18 - Modified: 2016-02-18 - URL: https://www.prospectgenius.com/blog/one-simple-way-to-take-control-of-your-online-presence/ - Categories: Blog, Tips and Tricks - Tags: conflicting information, directory listings, Google, online presence When it comes to maintaining your small business's online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising campaign—or you hire a marketing specialist to take care of that for you—you won't have very much control over what happens to your company's online presence. However, there's one thing you can control, and that's the accuracy of the information you put online about your company. Why Is Conflicting Information Problematic? Maintaining consistent, accurate information about your business on all the different online channels is crucial. Google and other search engines want to present the best possible information to their users, so they gather data from around the web to verify what's on your company's listing. And when Google sees conflicting details about your company coming from different sources, it flags your listing for having the wrong information: Google won't want to display your business as a search result if there's a chance it's not a legitimate company. This results in poor rankings and, sometimes, suspended listings. Needless to say, if there's a lot of inaccurate or inconsistent information out there about your business, your online presence will take a colossal hit.  Conflicting information won't just slow down your progress—it will blow your progress to smithereens. It's a tripwire that businesses trigger over and over and over. So how can you figure out... --- ### Why Social Media for Small Businesses Is Essential - Published: 2016-02-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-social-media-for-small-businesses-is-essential/ - Categories: Blog, Tips and Tricks - Tags: Facebook, newsletter, paid advertising, social media, socialbuzz, socialstart, SocialStream, twitter For businesses large and small, social media isn't optional anymore. It's essential. Does your business have a social media presence? If not, then you're missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make the most of them?  Keep reading to find out. Social Media Fosters Connection One of the biggest reasons for social media's rise has to do with how easily and quickly it connects people. In your case, social media will enable you to connect with your target customers (and vice versa). By sharing, commenting, and generally interacting with current and potential customers, you'll strengthen your relationship with them. In fact, social media platforms like Facebook have become another channel customers are using to directly contact businesses. Whether it's through public wall posts or private messages, customers may rely on social media to inquire about your products or services, send you valuable feedback, or to even ask for a price quote. Contacting you via social media is even easier than sending an e-mail (never mind making a telephone call), so the frequency of this method of contact is expected to rise. As Lauren Friedman explains,  Your customers are on Facebook throughout the day—especially those that work with the internet, so it’s only natural they would much rather stay on the same website rather than switch or pick up the phone to call you. Many of them use Facebook Messenger now... --- ### Common Social Media Pitfalls to Be Aware Of - Published: 2016-01-27 - Modified: 2016-01-27 - URL: https://www.prospectgenius.com/blog/2639-2/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, Facebook, social media, twitter Today, in 2016, the importance of social media for local businesses has been well established. We all know it's a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they'll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: "Everyone is telling you to use social media – but who’s telling you to be careful? " In his recent article, "The Hidden Social Media Dangers for All Businesses," Rogerson describes an exhaustive list of scenarios that could get a business into trouble on social media. From disgruntled former employees posting irate messages on your wall to an employee accidentally sharing top-secret company news, he proves there are countless social media pitfalls your company must watch out for. Other scenarios include: Dissatisfied customers publicly complaining about your business. Poorly worded posts being misconstrued and causing backlash. Competitors slandering your company and spreading rumors. The local media getting wind of something (such as an erroneous post or a bad customer experience) through social media and escalating the story. Employee(s) exhibiting unprofessional behavior. Nasty Internet trolls calling you out publicly or even harassing you. Unfortunately, the list goes on. Rogerson's article is not meant to intimidate or scare business owners away from engaging on social media, though. It's simply a warning about the various social media pitfalls that can damage a company's entire web presence. What you should take away from this article is that your company's social media accounts must be handled... --- ### How to Make the Right Change in Advertising for Your Small Business - Published: 2016-01-21 - Modified: 2016-01-21 - URL: https://www.prospectgenius.com/blog/how-to-make-the-right-change-in-advertising-for-your-small-business/ - Categories: Blog, Tips and Tricks - Tags: Google AdWords, online advertising companies, ppc, seo Are you planning on switching up your online advertising? Nervous about making the transition? Whether you're switching to a whole new advertiser or just setting a new advertising goal, taking the next step involves a lot of uncertainty. However, with the right tools and mindset, you'll be able to confidently change directions and put your small business in the ultimate position for success. In this post, you'll discover how to make sure your next step is the right one—no matter which direction you're headed. Let's get started. What Kind of Transition Will It Be? First things first: Decide what kind of transition you're going to make. For example: Do you want to transition away from a trackable microsite and build your own, high-level website? Do you want to shift your focus toward a different kind of campaign, like paid advertising instead of organic? Do you want to change your advertising provider entirely? Once you've set a specific goal, you'll be on the right track. If You Want a Higher-Level Website... Small business owners often dream of having a dazzling, fully customized website to impress potential customers and blow the competition out of the water. Their budgets, on the other hand, often squash that dream. Most small business owners have to settle for a practical, streamlined website without the bells and whistles. It's not unreasonable for you to want a jaw-dropping website for your company. However, you must maintain realistic expectations. If you're seriously considering upgrading your website and, subsequently, your SEO campaign, then you need to make... --- ### Phone Package Upgrade: Scam or Necessity? - Published: 2016-01-07 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/2602-2/ - Categories: Blog - Tags: CallTrax, costs, customer calls, LeadTrax, newsletter, phone package Has your phone package recently been upgraded? Are you confused about why the phone package upgrade raised your bill by a few extra dollars per month? Some clients have been vocal about their confusion—which we always welcome—and have even shared their concerns about it with us. Now, we'd like to explain why we have to handle the phone package the way we do. First, Here's What You Need to Know Before we dive into our explanation, let's make a few points clear: The level 1 upgrade results in a 2. 9% increase (about $9) in your monthly bill. Your package is only upgraded after you exceed 100 minutes of phone time on your CallTrax™ line. This is a pass-through cost. We're not charging this fee to earn more profit, but rather to cover the increased cost we incur by buying more minutes for your campaign. We don't automatically build these extra minutes into your plan because we don't want clients to have to pay for them unless they're actually using them. Now that we've established the facts, let's get into why the upgrade is truly necessary. It Keeps Our Interests Aligned With Yours Why can't Prospect Genius just cover these extra costs on your behalf? The answer has to do with keeping our interests aligned with yours. You see, as your LeadTrax™ campaign performs better and better, it will generate more calls from customers. That's why you hired us, after all. But if we were to pay out of pocket for all of our clients... --- ### Why You Should Give Your Company E-Mail Address a Makeover - Published: 2015-12-17 - Modified: 2015-12-17 - URL: https://www.prospectgenius.com/blog/why-you-should-give-your-company-e-mail-address-a-makeover/ - Categories: Blog, Tips and Tricks - Tags: domain names, e-mail address, Google, prospective customers Is an unprofessional e-mail address holding you back? It's a common refrain for job seekers, as unprofessional e-mail addresses on resumes can make prospective employers think twice about hiring them. But did you know that it can have the same effect on prospective customers seeking local service providers? An unprofessional e-mail address might convince them not to do business with you. At the same time, Google has rolled out new procedures for claiming business listings that require business owners to have e-mail addresses with corporate domains. Without one, the process is much more time-consuming and complicated. That means a professional e-mail address won't just help you attract new customers—it will also streamline your online advertising efforts with Google. You might not have given your e-mail address much thought up until now, but it could make a world of difference for your business. Have an Easier Time Dealing With Google First, let's discuss the new Google policies that make this upgrade a little more urgent. Google has changed how they let you claim a listing. It used to be that when you had an advertiser trying to claim a listing on your behalf, Google would automatically call you for verification. Now, however, Google requests verification from you (the business owner) via e-mail (unless otherwise prompted by a phone call from your advertiser). But it can't just be any e-mail: Google needs to receive an e-mail stating that you authorize "X" company to manage your listing, and this e-mail must come from an address on a corporate domain.  ... --- ### No, Fake Reviews Are Not Harmless - Published: 2015-12-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/what-happens-when-you-leave-fake-reviews/ - Categories: Blog - Tags: customer reviews, Facebook, Gmail, Google, newsletter, Yelp You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings.  In fact, a majority of what you've heard has probably come straight from us. After all, we're always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing to prospective customers. So after reading about customer reviews for the umpteenth time, you start feeling a little insecure about the lack of reviews on your own listing. You think, Why don't I just take matters into my own hands?  And you decide to write some fake reviews yourself. Writing fake customer reviews may seem harmless on the surface, but there can be some seriously negative consequences. When you post fake reviews—whether on your own listing or another company's—it's not a matter of if you'll get caught, but when. Google and other review sites know your IP address and will inevitably connect you to the fake review. However, it's true that the circumstances surrounding fake reviews can vary, and so will the penalties for getting caught. In this post, we'll explain the three major types of fake customer reviews and their typical consequences. Then, we'll give you some tips on how to get real customer reviews the honest way, instead. The Unintentional Fake Review Sometimes, a business owner unwittingly posts on their own Google or Yelp listing using their own username. This usually happens when a business owner intended to post a review anonymously (under the pretense of a customer) but forgot that... --- ### A Hands-Off Campaign Means Cookie-Cutter Advertising - Published: 2015-11-13 - Modified: 2015-11-13 - URL: https://www.prospectgenius.com/blog/a-hands-off-campaign-means-cookie-cutter-advertising/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, Google listing, leads, online advertising campaign, pictures You hire an online advertising company because you don't want to do all the work yourself. We get it. But here's the thing: Any worthwhile campaign is going to require a mild amount of effort on your part. Unless you want drop-you-in-a-directory, cookie-cutter advertising, you can't be completely hands off when it comes to your campaign. You have to have some involvement to make sure everything that's being put out there about your business is correct and that your advertising will attract the right customers. Otherwise, you'll be misrepresented online and receive calls for services you don't even offer. That's a big waste of your time and money. You're paying your advertiser to do a specific job. Your participation will allow them to do that job with much greater success. Advertising Campaigns Are Like Home Renovations If you hired a contractor to renovate your kitchen, you wouldn't expect them to do all the work without any of your input, would you? No. Instead, you have to tell the contractor exactly what you want. You must select the kitchen tile and cabinet styles, pick out the colors and materials, and stay in constant contact with the contractor team in case they run into a problem or have a question. If you don't do any of this, your contractor won't have any guidance and you won't get the results you want. Plain and simple. The same goes for your online advertising campaign. Your advertiser requires a few hours of your time at the beginning of your campaign... --- ### Avoid the Land Mine of Conflicting Information - Published: 2015-10-29 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/avoid-the-landmine-of-conflicting-information/ - Categories: Blog - Tags: cleanslate, conflicting information, directory listings, Google, local search, newsletter, online advertising companies, webfax Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don't match or work together, your entire online presence will sink. Small mistakes like spelling errors and mismatching addresses on different listings may not seem like major offenses, but the synergistic effect of these mistakes could spell disaster for your Prospect Genius campaign and online presence as a whole. In this post, we'll outline some common causes of conflicting information and what you can do to avoid it. Did Your Company Recently Move? A recent relocation or change of address is a frequent reason for conflicting information. When your business moves (whether physically or just on paper), traces of your previous address and/or phone number could remain on old directory listings—some of which you might not even be aware of. Unless these traces are cleaned up, your online presence will be haunted by the conflicting information floating around the web. Did You Recently Switch From a Different Advertiser? If you worked with another online advertiser before hiring Prospect Genius, then you might have some old, conflicting information out there. This happens pretty frequently with our clients. Usually, when you quit working with an advertising company, they'll just leave all of your old information up without giving you any resources for cleaning it up... --- ### Why You Must Give Your SEO Campaign Time - Published: 2015-10-15 - Modified: 2015-10-15 - URL: https://www.prospectgenius.com/blog/why-you-must-give-your-seo-campaign-time/ - Categories: Blog, Tips and Tricks - Tags: online advertising campaign, online reputation, Quality Score, ROI, seo How long do you plan to keep your company in business? For the vast majority of business owners, the answer is something longer than 90 days. Why, then, are many business owners so reluctant to invest in online advertising for the long haul? If you want a long-lasting web presence that gets stronger and stronger as time goes on, then you must be patient as SEO builds. An SEO program may try your patience for the first 90 days, but the long-term ROI will be worth the wait. Here's why SEO requires your patience, and how your patience will pay off. SEO = Building a Reputation  Why does SEO take at least three months to start generating results? It's because SEO involves so much more than just building a website. As we've noted previously, SEO requires lots of repetition as you build your website's reputation and establish its credibility with Google. This includes submitting your site to multiple tiers of directories in stages, updating your social media profile regularly, and performing other tasks that build your backlinks. If you look at starting a new SEO campaign like starting a new business, it might make more sense: Opening a physical storefront is only the first step. You then have to get the word out about your business by announcing your arrival on the scene. You need to bring attention to your new business by holding a grand opening, sharing the news on Facebook, handing out business cards... Whatever it takes to get people to notice you. Then you can start expecting customers... --- ### Does Your Mobile Site Give Users What They Want? - Published: 2015-10-12 - Modified: 2015-10-12 - URL: https://www.prospectgenius.com/blog/does-your-mobile-site-give-users-what-they-want/ - Categories: Blog, Tips and Tricks - Tags: article digest, HubShout, local search, mobile optimization, mobile site, Search Engine Watch By now, you fully understand that having a mobile website is essential to your local search success. However, do you know what your mobile site should look like or what kinds of features it should have? In more general terms, do you know what mobile users want from your site? As reported by Adam Stetzer of Search Engine Watch, the experts at HubShout recently did a study in which they polled 450 mobile users about their mobile-browsing habits. Their intent was to find out exactly what consumers are looking for in a mobile site. Their findings were not shocking. According to the study, 94% of mobile users have used their phones to search for local businesses at some point. Of those people, 61% search for local businesses frequently or daily. Obviously, this proves what we and every other online marketer have been saying for the past couple of years: Mobile search optimization is crucial for local businesses. But we already know this. Those stats are just the jumping-off point to demonstrate the large number of customers you would be neglecting if you didn't incorporate the following pieces of information: 93% of users use a smartphone, which means drop-down menus and click-to-call capabilities are significant. 88% of users want to see business hours displayed clearly. 85% of users want to see a phone number clearly (with a click-to-call option being a plus). 82% of users want to see an address and/or driving directions easily. 70% of users want to see product pricing. 67% of... --- ### Top 5 Online Advertising Mistakes That Will Waste Your Money - Published: 2015-10-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/top-5-online-advertising-mistakes-that-will-waste-your-money/ - Categories: Blog, Tips and Tricks - Tags: BYOS, cleanslate, Google, LeadTrax, missed calls, newsletter, seo companies, webfax Make sure you're getting your money's worth from Prospect Genius. Avoid these online advertising mistakes that are almost guaranteed to ruin your campaign and wash your money down the drain. 5. Hiring Another SEO Company at the Same Time Many business owners mistakenly believe that hiring an additional SEO company will double their results. In reality, it does the opposite. If you're already working with us, hiring another SEO company will actually work against our efforts and damage your web presence. That's due to a number of reasons. First, we've spent years developing and perfecting our lead generation strategies, which are rigidly structured to ensure consistent results. However, since every company has its own unique approach to SEO, the other company's work may get in our way and potentially counteract our efforts. Second, working with two companies could jeopardize your standing with Google, a far graver consequence. When Google detects multiple account managers updating your listing from disparate IP addresses, it will flag your listing. From there, your listing could be penalized or suspended.  Recovering from either of those actions is a long, costly process. Finally, it's important to know that there is only a finite number of valuable resources available for optimization. If you have more than one company trying to use those resources, it becomes a battle. Not having access to all of the resources they need will significantly weaken each campaign. Plus, with two companies battling each other and adding different sets of information, you'll end up flagged by... --- ### Has Google's Security Gone Too Far? - Published: 2015-09-17 - Modified: 2015-09-17 - URL: https://www.prospectgenius.com/blog/has-googles-security-gone-too-far/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: Google listing, google my business, security features, seo companies Surprise, surprise: Google is making life more difficult for local business owners and online advertisers. This time, the problems have to do with Google's new security measures, which have become markedly stricter in the last year.  While tightening security is a good idea in theory, it's been extremely problematic in execution, as it has created quite a mess for the many business owners who share access to their Google My Business accounts with their advertisers. Here's what you need to know about Google's security pain points so you can avoid being locked out of your account and keep your advertising on track. Claiming Your Listing Is a Pain If you are the owner of your Google My Business listing, then you don't have to worry about trying to claim it. You can easily make your online advertiser the manager of your listing. However, many Google My Business accounts are created by a hired SEO company or online advertiser; when you stop working with that company, they abandon your listing without giving you back ownership. That company still technically owns your listing, but now you don't have access to it because you don't know the log-in information. Trying to claim these types of listings has always been challenging, but Google has made it even more difficult recently. When you (or a new advertiser) try to claim your listing, Google will first contact the current owner of that page. However, since the current owner is your former SEO company that no longer cares... --- ### Why Organic Search Will Always Be Vital - Published: 2015-09-10 - Modified: 2015-09-10 - URL: https://www.prospectgenius.com/blog/why-organic-search-will-always-be-vital/ - Categories: Blog, Tips and Tricks - Tags: article digest, Organic results, paid advertising, Search Engine Land, social media As you're well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all contribute to your site traffic. But did you know that organic results (mainly from Google) remain the most significant source of traffic? This is according to a recent Search Engine Land article by Kristine Schachinger. Titled, "4 Reasons Organic Search Is Better," the article explains why there's no match for the long-term effectiveness of organic, SEO-based advertising. Schachinger supports all of the article's claims with data from a 2014 report by BrightEdge, which declares organic search "the clear champion" of website traffic.  Accounting for 51% of total site traffic, "organic is simply better for delivering relevant traffic. " However, in addition to being the highest-performing traffic generator in terms of raw numbers, there are a few other reasons organic search is still the most viable resource for site visits: You have more control over your organic presence. When you rely on social media platforms like Facebook and Twitter to drive your traffic, your success is based on the whims of their platforms—which are completely unpredictable. For instance, Facebook is notorious for limiting the organic reach of business pages, thus forcing businesses to pay for their posts to be seen by their followers. With organic traffic, you have more long-term security. With sources like social media, e-mail referrals, and paid ads, your traffic will go away as soon as you stop investing in them. (This is especially true for paid ads. ) But once you've created... --- ### Take a Behind-the-Scenes Look at Prospect Genius - Published: 2015-09-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/take-a-behind-the-scenes-look-at-prospect-genius/ - Categories: Blog - Tags: Facebook, Google listing, google my business, LeadTrax features, local directories, local search, newsletter, seo, twitter When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, "Wah wah-wah wah wah"?  If you're not someone who specializes in online advertising, it's perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it's important to know a little bit about what goes on behind the scenes so you can appreciate exactly how our services are benefiting your web presence. Here's what you need to know. We Amplify Your Existing Presence There's a good chance that you had already set up a Google My Business or Facebook account before joining our program. If that's the case, you may be misled into thinking that any leads coming from Google or Facebook are a result of your existing presence instead of our work. It's a logical assumption, but it's incorrect. Instead, local search optimization functions as a multifaceted machine, with a series of gears, levers, and wheels all working together to create the final output. The phone call or e-mail inquiry that came from your Google listing is actually a product of the search optimization machine. Your company information ranked well in Google's local search results, thus leading the customer to contact you thanks to all of the behind-the-scenes work we did. For proof, take a look at two examples of clients whose Google traffic skyrocketed after signing up with Prospect Genius. Company A: Company B: As you can see, after signing up with us, these two clients saw huge increases in... --- ### Do You Have a Plan for Handling Missed Calls? - Published: 2015-08-19 - Modified: 2015-08-19 - URL: https://www.prospectgenius.com/blog/do-you-have-a-plan-for-handling-missed-calls/ - Categories: Blog, Tips and Tricks - Tags: customer calls, leads, missed calls, voicemail As a small business owner, you can't possibly answer the phone every time it rings, especially if you're on a much-deserved vacation from work. But that's no excuse for missing all of those incoming leads. The number of sales you close is directly proportional to the number of calls you answer, but for those times when you just can't get to your phone, you must at least have a working backup plan. Otherwise, you'll never even have a chance to get those leads back. Here are some things you can do to make sure missed leads don't tank your business. Have a Professional Voice Mail System When answering your phone isn't in the cards, having a proper voice mail system will allow prospects to leave a detailed message and enable you to follow up with those leads as soon as you can. Set up a professional greeting: The first step is to set up a professional voice mail greeting. Whether you're frequently out on the job and can't pick up your phone or you're going on an extended vacation, you must record a detailed greeting so prospective customers know that they're calling a legitimate business. Include your company name, an explanation and/or apology for not answering the phone, and assurance that you'll return their call ASAP. Keep your inbox empty: If your inbox is full of old voice mail messages, new callers won't be able to leave a message. If they can't leave a message, they'll immediately find another local business to call. To avoid this problem,... --- ### With PPC Ads, Users Prefer a No-Brainer - Published: 2015-08-13 - Modified: 2015-08-13 - URL: https://www.prospectgenius.com/blog/with-ppc-ads-users-prefer-a-no-brainer/ - Categories: Blog, Tips and Tricks - Tags: article digest, copywriting, Google AdWords, ppc, Search Engine Land Are your PPC ads making users think too much? In a recent article for Search Engine Land titled, "PPC Ads Not Performing? Reduce Cognitive Load," Andrew Goodman describes what user-experience experts say is an often overlooked performance factor for PPC.  In a nutshell, cognitive load refers to the "amount of mental processing power" required to use a website. Applying this principle to PPC ads, Goodman explains that reducing the cognitive load of your ads will make it easier for users to process your ads and, thus, click on them. What does "reducing cognitive load" mean in practical terms? Basically, you want to make clicking on your ad a no-brainer. Don't make the user think. Draw a straight line from their search query to your landing page. Use an explicit and specific call to action. Most importantly, make your ad as simple to read as possible. That means minimizing the number of characters and using white space strategically. Overcrowding an ad with too many words and ideas will increase the ad's cognitive load, which will distract the user and push them away. For specific examples of effective vs. ineffective ads, read Goodman's full article.   --- ### 11 Simple Ways to Customize Your Online Advertising Campaign - Published: 2015-07-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/11-simple-ways-to-customize-your-online-advertising-campaign/ - Categories: Blog, Tips and Tricks - Tags: adtrax, Blogging, client portal, customer reviews, LeadTrax features, maptrax, newsletter, photo gallery, Press Release Writing, template upgrade Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of our clients. If you prefer to be hands off and let us take care of all the details, that's great. However, there are many clients who like to be more interactive with their campaigns. By making their own contributions and adding touches of their unique personalities to their sites, they feel more invested in their campaigns and forge a stronger connection with their own customers. Thankfully, it's not only easy to add custom flourishes to your online advertising campaign—it's also inexpensive. DIY Freebies These do-it-yourself options are free through the Client Portal. Add a photo gallery. Through the Client Portal, you can manage a photo gallery by uploading your own original photos. All you have to do is ask us to enable the photo gallery tab on your LeadTrax™ site, and then you can go to town! The gallery can focus on anything you want: recently completed work, before-and-after shots, items for sale, or even your team members. People love pictures, and having a photo gallery that showcases your talent or brand is a great way to take advantage of that. Add a "For Sale" tab.  Operating the same way as the photo gallery, this tab allows you to upload your own pictures and captions for items that you're selling (once we've enabled it on your site). This has been very popular with appliance repair companies that sell refurbished appliances. Take a look at the "For... --- ### Is Your Google My Business Listing Being Sabotaged by... Google? - Published: 2015-07-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/is-your-google-my-business-listing-being-sabotaged-by-google/ - Categories: Blog, The Google Guru - Tags: business listing, google my business, Google updates, maptrax, newsletter, online advertising company If you have a Google My Business account, the greatest force working against you may be Google itself. Here's what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details on their Google listings are suddenly changed without their consent. For users who have been affected, it's incredibly frustrating. You spent a lot of time and energy setting up your listing and making sure all the information was filled out accurately, but now it looks like someone else updated your account with a totally different street address or phone number. As it turns out, that "someone else" was probably Google. Around 10 years ago, your local competitors were your biggest threat online. It didn't require much technical savvy to sabotage each other's listings. They could go into Google, claim your listing as their own, and alter all of the information in it without much difficulty. As Google's interface and security features became more sophisticated, the frequency of these sabotage incidents dropped significantly. Now, however, Google is the one you have to watch out for. While Google's intentions aren't bad, the outcome is the same: your listings are being altered without your consent. Why is this happening? Ironically, as Google pushes for accuracy above all else, it's chasing its own tail. It automatically scans the web for citations of your company—i. e. mentions of your company name, address, phone number, or URL—to make sure everything matches. If there's a... --- ### READ: Why a Team of SEO Specialists Is Superior - Published: 2015-07-09 - Modified: 2015-07-09 - URL: https://www.prospectgenius.com/blog/read-why-a-team-of-seo-specialists-is-superior/ - Categories: Blog - Tags: local businesses, online advertising, seo companies, strategies When searching for an online advertising provider, business owners must decide between hiring a single SEO professional or hiring a team of SEO professionals. As with any scenario, there are pros and cons for each side. However, according to Jayson DeMers's latest column on Search Engine Land, "The Case for Niche SEO Specialists," a team of SEO specialists is the best choice. Essentially for DeMers, it boils down to whether you want a jack-of-all-trades operating on his own or a group of masters working together. DeMers calls solo professionals "generalists" because they have a well-rounded, generalized set of SEO skills. However, generalists don't have the in-depth knowledge or precision that experienced specialists have. According to DeMers, since they haven't spent a great deal of time perfecting any specific skill, it takes them longer to perform tasks and keep up with the field's latest advancements. Due to their lack of experience, they're also not as quick to diagnose problems or create solutions. On the other hand, a team of specialists will typically have a designated specialist for each task. Content writing, site designing, link building, social media maintenance, and local reputation management are each delegated to their respective specialists. This ensures that each task is executed efficiently and accurately. DeMers concludes: When you start using niche experts to execute your business’s SEO strategy, you should notice an almost immediate difference. You’ll worry less about your performance on individual tasks, and you’ll see a bigger picture perspective on how everything else ties together. Prospect Genius... --- ### How to Slow Down in the Summer Without Losing Fall Business - Published: 2015-07-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/how-to-slow-down-in-the-summer-without-losing-fall-business/ - Categories: Blog, Tips and Tricks - Tags: customer calls, missed calls, newsletter, ppc, seo, summer, voicemail Summer is a time for family vacations, relaxing afternoons at the beach, and fun adventures with the kids. And when you own a business and make your own schedule, it's easy to take as much time off as you want and enjoy every last ray of sunshine. However, if you plan to slow down during the summer months, you won't be bringing in much revenue. That means you won't want to be paying for things you don't need, including certain online advertising services. At the same time, you don't want to do anything that will jeopardize your business come fall. Here are our recommendations for when you want to slow down in the summer and pick right back up once fall rolls around. Do NOT Stop Your SEO Even if you're planning to take an entire month's vacation, don't stop your SEO. It's not something you can just pause and resume. If you stop your SEO, all of your progress will be deconstructed and, when you want to restart your program, you'll have to rebuild from the ground up. It may seem like you're saving money by skipping a month's payment, but you'll actually cost yourself more money in the long run when your campaign loses momentum and you have to wait for it to ramp up again. If you want your fall season to start strong, you simply cannot afford to stop your campaign. Look at it this way: If you were to go away for a month, would you sell your house and then... --- ### Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015 - Published: 2015-06-18 - Modified: 2015-06-18 - URL: https://www.prospectgenius.com/blog/two-need-to-know-changes-that-will-impact-your-advertising-campaign-for-the-rest-of-2015/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: Facebook, Google listing, mobile devices, mobile optimization, mobile site, smartphones Does it feel like we're always trumpeting some game-changing update to the online advertising world? You're not wrong. But that's because the online advertising world is always changing. As consumer behavior evolves, so must advertising. In the last couple of years, the most dramatic change in consumer behavior has been the rapidly growing usage of mobile devices. Advertisers and search engines alike have had to make sweeping updates in order to account for the fact that, on the whole, more people are using mobile devices than personal computers. Therefore, it's no surprise that the two biggest changes to watch out for in the second half of 2015 are both linked to the rise in mobile usage. Here's what you need to know to keep your advertising campaign on the right track through the end of the year. The Emphasis on Mobile Will Affect Your Leads Not only has Google begun evaluating the mobile-friendliness of every indexed webpage, but it also factors the level of mobile-friendliness into each page's ranking on mobile search results. Essentially, this means your rankings will plummet in mobile search results if you don't update the structure of your website and make it as mobile-friendly as possible. Not worried about your mobile search rankings? Think your business will be fine without any leads from mobile users? Think again.  In July 2014, the search industry discovered that Internet usage on mobile devices had surpassed Internet usage on personal desktop computers. Then, just last month, Google announced that this trend had affected search queries, as well: In... --- ### READ THIS: "4 Things Most Leaders Don't Know About SEO" - Published: 2015-06-11 - Modified: 2015-06-11 - URL: https://www.prospectgenius.com/blog/read-this-4-things-most-leaders-dont-know-about-seo/ - Categories: Blog, Tips and Tricks - Tags: branding, click-through rate, consumer behavior, conversion rate, customer reviews, online advertising campaign, ppc, Search Engine Land, seo By now, you've heard of the term "search engine optimization" (SEO for short), and at least recognize that there's a lot of significance behind it. However, according to a recent article on Search Engine Land, there's still a lot about SEO that business owners don't know. In his article, "4 Things Most Leaders Don't Understand About SEO," columnist Trond Lyngbø describes a major problem with business owners and SEO—mainly that they perceive SEO as a quick fix, an add-on, instead of the holistic approach to online marketing that it should be. Here are the five most significant points from Lyngbø's article: SEO should be incorporated into every aspect of your marketing, including PPC. Before you can begin creating optimized content, you must do your due-diligence and research your audience's needs and interests. This way, you can attract your ideal prospects. Then, once they've visited your website, your content will demonstrate an understanding of why they need your product or service. This is what will grow your conversion rate.   In order to optimize your content and get the highest click-through rate, your company's branding (i. e. messaging) must connect with what your prospects want to hear. In your advertising, you should be offering answers to their questions and solutions to their problems. Lyngbø writes, "Your story becomes more interesting when you talk about what they are already interested in. " But SEO means more than just targeting the right keywords and content. It also means structuring your website so that the code is search engine friendly,... --- ### Have You Outgrown Your Current Advertising Package? - Published: 2015-06-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/have-you-outgrown-your-current-advertising-package/ - Categories: Blog, Tips and Tricks - Tags: core program, LeadTrax, newsletter, online advertising campaign, online advertising packages, paid advertising, seo There's a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don't realize that it's simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a lot of time, money, and aggravation in the process. Completely changing providers when you want to move your advertising in a new direction is like throwing the baby out with the bathwater. Why abandon your investment and start over the hard way when it's much easier, faster, and more economical to use the services that are already available to you? A lot of hardship can be avoided if you just talk to us about your new direction.  Our experts can craft a whole new solution for you by adding or subtracting elements of your current program, thus helping you leverage the investment you've already made. Even if it turns out that you do have to take your business to a new provider, we can at least help make your transition smoother and less damaging. But either way, if you don't let us guide you, you risk doing irreparable damage to your web presence and campaign. Reasons for Switching Packages There are countless reasons for wanting to make a change to your advertising package. Hopefully, your reasons have to do with the growth of your company and the new direction in which you're headed. For example, let's say you first... --- ### Google Now Displays Tweets in Search Results - Published: 2015-05-22 - Modified: 2015-05-22 - URL: https://www.prospectgenius.com/blog/google-now-displays-tweets-in-search-results/ - Categories: Blog, The Google Guru - Tags: Google, Google updates, hashtags, news, tweets, twitter Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On May 19, the experts at Search Engine Land noticed that Google was finally executing its plan, as tweets began appearing prominently in a "new and more graphical way" on mobile search results. Desktop searches have not yet been affected, but Google promises that the change will extend to desktop in the near future. Having conducted several test search queries, Search Engine Land observes that tweets sometimes appear right at the top of the search results page (primarily when the query contains a hashtag), and other times tweets appear in the middle of the page. And, of course, there are times when tweets don't appear at all. Search Engine Land surmises that the appearance of tweets largely depends on whether the query is connected to a trending topic: "Presumably, you’re more likely to see tweets in Google when a hashtag, topic, person or organization appears to be trending or is newsworthy. " For instance, if you were to google, "#NBAPlayoffs," which are going on right now, you would probably see lots of tweets about the most recent game or a popular player.  But if you googled something like, "spatula," you would just get the normal results. This update is just the latest in a string of developments that have highlighted the increasing importance of social signals in Google's algorithms. It's still too early to tell how this update will impact local search, but it's safe to say... --- ### 7 Signs That Call From Google Is a Scam - Published: 2015-05-14 - Modified: 2015-05-14 - URL: https://www.prospectgenius.com/blog/7-signs-that-call-from-google-is-a-scam/ - Categories: Blog, The Google Guru - Tags: Google AdWords, google my business, online advertising company, scams, search engine rankings, seo companies Cons and scams certainly aren't unique to the Internet Age, but it definitely seems like they're lurking around every corner lately. At one time or another, we've all received spam e-mails, Facebook messages, and phone calls from individuals who are posing as other people to trick us into giving up our money or personal information. That "Nigerian prince" e-mail chain from 15 years ago may not be circulating anymore, but plenty of other, more convincing scams have taken its place. Scams that involve shady companies pretending to be Google are a prime example. 7 Ways to Spot the Scam In these Google scams, regular business owners are bombarded with unsolicited phone calls from individuals pretending to be from Google. You should be very wary of any phone call "from Google" if the caller does any of the following: Tells you that you're not ranking Tells you that your site is not mobile friendly Tells you that your listing is not verified Offers you a certain placement or position on Google Discusses your performance on Google Even mentions SEO or optimization Asks for money or payment (unless it's an AdWords pitch) Google will never, ever call you out of the blue to discuss any of the above topics. Google would not be concerned about improving your rankings or optimizing your business's listing in any way. Moreover, if your site is not mobile friendly, you would receive an e-mail or pop-up notification on your Google My Business page directly from Google saying as much. Google wouldn't go out of its... --- ### Top 3 Behaviors That Will Hurt Your Web Presence - Published: 2015-04-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/top-3-behaviors-that-will-hurt-your-web-presence/ - Categories: Blog, Tips and Tricks - Tags: campaign performance, duplicate content, fake addresses, google my business, google policies, newsletter, Web presence At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if that client is doing things that are inadvertently sabotaging their online advertising campaign and web presence. To keep your campaign successful, stay on Google's good side by avoiding these three behaviors at all costs. 1. Duplicating Content Having duplicate content on your website is a major crime in Google's world.  If your site contains content that's been copyrighted to another company, you have duplicate content. This is in direct violation of Google's guidelines. Google's bots are constantly indexing and scanning through webpages, and sooner or later, they'll detect that your content is identical to someone else's. When they do, Google will decide which page is the original source; the other page, presumed plagiarized, will be removed from Google's index, never to be shown to users. So while it may seem like you're taking a shortcut by "borrowing" someone else's content—or content that was written by an advertiser like Prospect Genius—you're actually creating a situation where the duplicated pages will never rank for any search. Obviously, this will do serious damage to your web presence in the long run. 2. Using Fake Addresses Some business owners think they can get away with using a fake address on their Google My Business listing. In doing so,... --- ### Don't Worry: Your PG Site Is Already Optimized for Mobile - Published: 2015-04-23 - Modified: 2015-04-23 - URL: https://www.prospectgenius.com/blog/dont-worry-your-pg-site-is-already-optimized-for-mobile/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: Google Algorithm, Google updates, local search, mobile optimization, mobile site, search results pages We've recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for mobile. Before we delve into an explanation, let us just say this: Yes, your site is optimized for mobile devices. You have nothing to worry about. All of this concern came from the announcement of Google's latest update, which took place earlier this week. The update is intended to favor mobile-optimized webpages in mobile search results. It only applies to searches conducted on mobile devices.  For the record, saying that a site is "optimized for mobile" is just a fancier way of saying that a site is mobile friendly. In other words, the site works seamlessly when viewed on a mobile device without having any issues with formatting, readability, or media display. When they heard the news, lots of business owners panicked because they didn't know if their websites were actually optimized for mobile according to Google's qualifications. This wasn't helped by the group of shady advertisers who were calling businesses, pretending to be Google, and telling them their sites weren't mobile friendly. (Remember: Google would never call you to tell you this. ) Thankfully, Prospect Genius has been creating mobile-friendly versions of our LeadTrax sites since 2009. In fact, we were one of the first online advertising companies to make the move to mobile—most of our competitors were at least a year behind. We knew that mobile search, especially in the local sphere, would start to take over sooner or later, so we prepared ourselves and our... --- ### The Four Most Commonly Misunderstood PPC Metrics - Published: 2015-04-16 - Modified: 2015-04-16 - URL: https://www.prospectgenius.com/blog/the-four-most-commonly-misunderstood-ppc-metrics/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: ad position, adwords, click-through rate, cost per click, ppc, small businesses Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing it themselves, and everyone would be successful at it. Unfortunately, that's just not the reality. PPC is a prime example of how confusing online advertising can be to the uninitiated. With so many metrics and data points to look at, the majority of DIY users often wind up misunderstanding what they're looking at, or they put too much emphasis on a single metric. Here are the four most commonly misunderstood PPC metrics and what you should really know about them. 1. Click-Through Rate (CTR) Click-through rate (CTR) measures the ratio between people who see your ad and people who actually click on it. If you only focus on CTR, which is presented as a percentage, then you’re not seeing the total number of people who are actually looking at your ad and engaging with it. A percentage is not representative of the big picture. It doesn't give you actual numbers, and it certainly doesn't tell you whether or not you're getting a good return on investment. For example, let's say you have a 90% CTR. That sounds incredible on the surface, but what if it turns out that that 90% is really just 9 clicks out of 10 impressions? Already, you realize that those... --- ### This Glossary of Local Search Terms Is a Lifesaver - Published: 2015-04-10 - Modified: 2015-04-10 - URL: https://www.prospectgenius.com/blog/glossary-local-search-terms/ - Categories: Blog - Tags: algorithm, Google AdWords, local search, Moz, online advertising, seo, visibility Think back to the last time you spoke with your Internet marketer or read an article about SEO.  Did you find your head swimming in tech jargon? Did you feel like you needed the Rosetta Stone to translate half of what they were talking about? Don't feel bad.  The world of online advertising can be somewhat insular and, because it's so complex, it's almost as if a whole new language has developed around it. Thankfully, the experts at Moz recognize the effect that SEO-speak has on the average consumer. They put together a comprehensive glossary of local search terms to help small business owners better understand what their marketing providers are talking about. Some of the terms, like algorithm and visibility, are widely used and already familiar to the majority of Internet users. However, many of the other terms in the glossary will be new to readers. For example, do you know what long-tail keywords are? How about rich snippets? Structured citations? You get the idea. The glossary even identifies important brand names to know, including Google AdWords, Acxiom, Localeze, SuperPages, and Picasa. Do yourself a favor and bookmark this glossary. Try to commit some of the most popular terms to memory and keep it handy for the next time you find yourself talking to a local search marketer. --- ### REPORT: Images of Cats Nearly Double Your Site Traffic - Published: 2015-04-01 - Modified: 2015-04-01 - URL: https://www.prospectgenius.com/uncategorized/report-images-of-cats-nearly-double-your-site-traffic/ - Categories: Uncategorized - Tags: April Fools, cats, pictures, seo, traffic A brand-new study from the Pew Research Center was published today, and as always, it contains lots of relevant and actionable information for us advertisers. However, there was one finding in particular that startled us. According to the study, which examined the analytics of thousands of websites, there is a correlation between website traffic and the presence of cat pictures. As the number of cat pictures increases on a site, the volume of site traffic does as well. In fact, site traffic increases by an average of 93%! What's Behind This? If that sounds too bizarre to be true, we couldn't agree more. But the numbers don't lie. While correlation doesn't always mean causation, it's still a significant trend that you shouldn't ignore. Websites from all different industries saw that their SEO efforts were greatly improved by simply adding cat pictures to their sites and sharing those pictures on their various listings on Google, Facebook, Yelp, Angie's List, and so on. We aren't exactly sure what's causing this phenomenon, but there's been lots of speculation that one of Google's newer updates could be behind it. A study like this hasn't been performed before, so there's no telling for how long this trend has existed. While our industry's technical knowledge of the relationship between web traffic and cat pictures is still very limited, it feels safe to say definitively that cat pictures improve your SEO. What About Dogs? Shockingly, dog pictures had the opposite effect. According to the study, sites that contained images of dogs saw, on... --- ### For Businesses, Facebook Is Now Pay to Play - Published: 2015-03-16 - Modified: 2015-03-16 - URL: https://www.prospectgenius.com/blog/for-businesses-facebook-is-now-pay-to-play/ - Categories: Blog, Tips and Tricks - Tags: Facebook, facebook pages, Google, local search, paid advertising, small businesses, social media If you've been paying attention to our blog lately, you'll know that Facebook is starting to replace Google as the destination for local search. That's because it's easier to ask your Facebook friends for personal recommendations than it is to comb through Google's search results looking for a seemingly well-reviewed business. If you think about it, it's a logical reaction against the overwhelming amount of information that comes from a Google search. Plus, the feedback you get from Facebook crowdsourcing is often much more reliable because it comes from people you actually know and trust. That's why Facebook ads and promotions are so popular right now. Local businesses are taking advantage of how many ready-and-willing customers are right there, searching for a plumber, electrician, or handyman for their latest project or emergency. But Facebook is smart, and it now wants you to pay for that advantage. Sites, They Are A-Changin' Just like all other marketing platforms, Facebook is rapidly growing and changing. We're all taking advantage of Facebook as much as we can until it fades out of relevance and a more vital, effective platform comes along.  After all, it wasn't so long ago that Facebook was a small site populated only by college students. Then, Facebook opened its doors to everyone over the age of 13. Soon after, companies and organizations were allowed profiles, and advertisements quickly followed. Now, Facebook is swimming in content and status updates, and it has realized how much money there is to be made in advertising. As a result, Facebook has... --- ### Mobile-Friendliness Is Now One of Google's Ranking Factors - Published: 2015-03-09 - Modified: 2015-03-09 - URL: https://www.prospectgenius.com/blog/mobile-friendliness-now-one-googles-ranking-factors/ - Categories: Blog, The Google Guru - Tags: Google updates, LeadTrax, mobile browsing, mobile site Does your website have a mobile version yet? If not, you only have one month before your rankings will begin to suffer.  Starting April 21, your ranking on Google will be affected by whether or not your site is mobile friendly. The new update, which was announced by Google on February 26 and takes effect on April 21, will impact all Google searches that take place on mobile devices.  We've been expecting this move for some time now, as Google has been gradually making changes to increase the importance of having a mobile-friendly site. For instance, back in November 2014, Google rolled out a "mobile friendly" label to mark mobile search results that meet its criteria for mobile-friendliness. It even sent out notifications to website owners earlier this year, advising them to fix their sites' mobile usability issues before their rankings were affected. As Search Engine Watch's Jay Taylor concludes, "This announcement eliminates any doubts regarding the beneficial treatment mobile-friendly websites will receive in the way of better rankings moving forward. If you don’t yet have a mobile-friendly website, it’s time to get to work. " If you're a Prospect Genius client and have a LeadTrax™ site from us, then you have nothing to worry about! All of our LeadTrax sites are automatically designed to be mobile friendly. But if you're using your own site, the time to act is now. Conduct a mobile-friendliness test on Google's webmasters page to see if your site meets Google's criteria. If it doesn't, then you better give us a call... --- ### Facebook Is the New Google - Published: 2015-03-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/facebook-new-google/ - Categories: Blog, Tips and Tricks - Tags: Blogging, crowdsourcing, Facebook, Google, local search, newsletter, prospective customers, social media, SocialStream Facebook isn't just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging information—everything from political opinions to diet tips to breaking news—among friends, coworkers, and relatives. People even outsource their own questions, asking trusted friends who they recommend for local doctors, dentists, hair dressers, repairmen, contractors, and so on. That means local businesses and service providers have a unique opportunity on Facebook: They can take advantage of this crowdsourcing trend and promote themselves right on Facebook, where people are already looking for info about them. In fact, Facebook is slowly replacing Google as the go-to resource for local search. People used to turn to Google to find local appliance repairmen, plumbers, landscapers, and the like, but there was no way to know whether these professionals were actually reliable or not. Hence the uptick in crowdsourcing on Facebook. Now, people realize it's much more easy and effective to ask the people they know and trust for their personal recommendations—instead of taking a gamble on the business that happened to have the best ranking on Google. Optimize Your Facebook To take advantage of this new opportunity, you must make your Facebook presence as appealing as possible to prospective customers. Here's what you need: Page "Likes. " A Facebook Page without fans is like a restaurant without patrons.  People passing by will not go in because the restaurant is empty, implying that it’s unpopular. In other words, more "Likes" on your Page will give your business more credibility. Reviews.  Customer reviews used to... --- ### Online Advertising Guarantees Are Just Tricks - Published: 2015-02-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-advertising-guarantees-are-just-tricks/ - Categories: Blog - Tags: calls, dishonest tactics, leads, newsletter, online advertising guarantees, page one guarantee Let's say you're an appliance repairman. If you were to install a new part in a washing machine, you would most likely guarantee the quality of your handiwork, but you probably wouldn't specifically guarantee how clean your customer's clothes would come out of the wash. Why not? Because there would be too many variables out of your control, like whether the customer added enough detergent, whether they packed the machine too full, or how dirty the clothes were when they were put into the wash. While you can advise your customer on how to best use a washing machine and explain what normally happens when clothes are put into a washing machine, you can't actually guarantee specific results.  A lot of that is up to the customer and the washing machine itself. This scenario translates to online advertising. Advertisers are the appliance repairman, Google is the washing machine, and quality lead generation is the clean clothing. While it may seem reasonable at first to ask for guaranteed results from your advertising provider, it's just not something we can do because there are so many variables that are out of our control. We can give you a ballpark estimate of results based on the typical trajectory of a campaign, but we cannot guarantee you specific results. And you should question any provider who does. In this post, we'll take a look at some of the most common types of online advertising guarantees and explain why you should think twice before believing them. Guaranteed Number of Calls There... --- ### Prospect Genius Writer Publishes First Novel - Published: 2015-02-13 - Modified: 2015-02-13 - URL: https://www.prospectgenius.com/blog/pg-contributing-writer-publishes-first-novel/ - Categories: Blog - Tags: kathryn holmes, prospect genius news, the distance between lost and found, writing team It's a proud moment for the Prospect Genius team. Kathryn Holmes, one of our talented writers, is celebrating the publication of her debut novel, The Distance Between Lost and Found, with HarperCollins Publishers. From the author: The Distance Between Lost and Found (HarperCollins/HarperTeen) is a literary young adult novel about three teens who get lost in the Smoky Mountains. The narrator, Hallelujah "Hallie" Calhoun, is a social outcast following an incident with the preacher's son six months ago, and getting lost may just be the only way she can find her sense of self and her voice again. An East Tennessee native, Holmes says this book is her love letter to the Smoky Mountains: "I truly feel like the setting is a character in its own right. In writing this vivid, beautiful, wild, and yes, at times, scary mountain setting, as well as in depicting teens like those I grew up with, I felt like I was paying homage to my home. " Holmes received her undergraduate degree from Goucher College in Baltimore, MD, and her MFA in Creative Writing from The New School in New York City. She currently lives in Brooklyn.  You can find out more about Holmes and the book (including snippets from advance reviews) on her website, www. kathrynholmes. com.  The book is available from HarperCollins in hardcover and e-book form. The Distance Between Lost and Found hits shelves Tuesday, February 17, 2015.  Look for it on Amazon, iTunes, Barnes & Noble, or your local independent book store! --- ### The Do's and Don'ts of Expanding Your Campaign - Published: 2015-02-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/dos-donts-expanding-campaign/ - Categories: Blog, Tips and Tricks - Tags: campaign performance, fake addresses, google my business, newsletter, online advertising campaign, ppc, seo companies, social media Thinking about expanding your Prospect Genius campaign in 2015? It's not uncommon for clients to want to take their campaigns to the next level after being with us for a certain amount of time and achieving a certain level of success. You want to see how far you can take your online advertising campaign, and we can't blame you! You should feel free to make upgrades and additions to your Prospect Genius campaign, but be careful: more does not always mean better. Here's what to do and what not to do. Goal: Expand Service Offerings If your goal is to expand your service offerings... DO NOT just add any old service to your site. It may be tempting to stack up your services as a way of offering the widest selection possible, but that strategy could actually backfire. Google likes specificity. The more laser-targeted your offering is, the more credible you'll be in Google's eyes. Love it or hate it, it's just the reality of dealing with Google and their expectations. Google likes to put things in tidy boxes, so even if you do offer an eclectic range of services, your Internet marketing strategy should focus only on advertising what's relevant to your main category.   DO add specialized service pages to your LeadTrax™ site. Instead of just tacking on extra services, a more effective way to generate leads from your service offerings is to offer specialty services. Think depth over breadth. By offering a specialized service like Samsung or LG... --- ### Here's Why You Should Get a BBB Accreditation - Published: 2015-01-30 - Modified: 2015-01-30 - URL: https://www.prospectgenius.com/blog/heres-why-you-should-get-bbb-accreditation/ - Categories: Blog, Tips and Tricks - Tags: better business bureau, local search, search engine rankings In a recent blog post on LocalVisibilitySystem. com, Philip A. Rozek highlights several reasons why business owners should get accredited by the Better Business Bureau (BBB). Titled, "BBB Accreditation: Boring But Bumps Your Local SEO," the post lists eight significant advantages that come with an accreditation from the Bureau. Some of the advantages are more technical and have to do with the valuable, high-quality link that comes from your listing on the BBB website. Other advantages are easier for small business owners to wrap their heads around. For example, according to Rozek: BBB accreditation adds credibility to your business (as many consumers put a lot of stock in the BBB as an objective resource). Your BBB listing may serve as an extra platform for customer reviews. The BBB website ranks very well for search terms containing business names. The "BBB Accredited Business" seal is a symbol of quality that prospects will immediately recognize upon visiting your website. The contact information on your listing serves as an accurate citation from a credible site (and good citations are key to local search rankings). At Prospect Genius, we encourage all of our clients to get a BBB accreditation. We will happily add the accreditation seal to your LeadTrax™ site once it's official. Our goal is to maximize your lead generation success, and getting this accreditation is just one small thing you can do to help us make that happen. --- ### Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses - Published: 2015-01-27 - Modified: 2015-01-27 - URL: https://www.prospectgenius.com/blog/yelps-review-filter-poses-unfair-disadvantage-to-many-businesses/ - Categories: Blog - Tags: customer reviews, online directories, online reviews, service, small businesses, Yelp Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative review? You're not alone. Thousands of businesses have suffered through the exact same situation. In fact, Prospect Genius is one of them! While Yelp may often succeed in its purpose—"To connect people with great local businesses"—it actually hurts many of those businesses with much the same frequency. This is to say nothing of the countless businesses who have publicly voiced complaints about Yelp's practices, which include hiding all of a business's positive reviews and then reportedly offering to display them if that business agrees to pay for advertising. If that sounds an awful lot like extortion to you, you're not crazy. What's worse, you could be one of the unwitting victims. Although Yelp denies all of those extortion claims, there's no arguing against the fact that its review-filtering system hides perfectly legitimate reviews and leaves many small business owners out to dry. First, Some Background Yelp started out as the West Coast's favorite source for restaurant reviews. Through savvy marketing, organic growth, and a lawsuit against Google (for what we believe are unfounded claims), Yelp has spread to both coasts and has grown to be a significant player in the local search space. That said, it still gets the most activity in the restaurant sector and struggles to get any real traction for service providers like plumbers, electricians, and the like. We suspect this is largely because the people who use Yelp tend to be young urbanites, not homeowners... . --- ### Are You Spending Your Online Advertising Dollars Wisely? - Published: 2015-01-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/are-you-spending-your-advertising-dollars-wisely/ - Categories: Blog - Tags: 99 calls, costs, newsletter, online advertising, outrank, seo, yodle Are you getting your money's worth from your online advertising expenses? That's the question many business owners should be asking themselves. You already know that having a web presence is crucial and that hiring an online advertising professional is worth the investment—but are you making the right investment for your company? Once you've decided to hire a provider, it's a little more difficult to figure out if you're actually getting the best return possible. What Are the Options? There are advertising options for every budget, and they can be categorized into a three-tier system of pricing. Top-tier providers are suited for large, competitive markets and undefined geographic boundaries, and are therefore very expensive. Mid-tier providers are perfectly serviceable for niche markets and narrow geographic boundaries, and are therefore more affordable than top-tier providers. Bottom-tier providers are entry-level online advertisers who provide one-size-fits-all marketing, and are therefore considerably cheap. To simplify matters, we'll use general terms and average rates to discuss the advertising providers in each tier (as specific services and price points vary from provider to provider). Obviously, the tier that you'll want to use will depend on your company's marketing budget as well as its needs. At the end of the day, you want to get the best possible online advertising services that you can afford for your business. Top-Tier Providers In this tier, clients have a range of advertising options to choose from. However, the two most prominent options are premium outside marketers and in-house marketers. OUTSIDE MARKETERS Premium marketing services from outside providers generally cost... --- ### "Local Search Puzzle" Pieced Together in One Simple Image - Published: 2015-01-07 - Modified: 2015-01-07 - URL: https://www.prospectgenius.com/blog/local-search-puzzle-pieced-together-in-one-simple-image/ - Categories: Blog, The Google Guru - Tags: FP_Blog, Google Algorithm, local directories, local search, seo, social media Having trouble understanding exactly what goes into your site's local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the "puzzle" of local search. As the image shows, the four main components of local search are: Google (reviews and Google+) On-page SEO Citations Backlinks and social signals Let's break those down. 1. Google This first component is fairly self-explanatory. The state of your business's Google+ Local page, as well as your number of customer reviews, will contribute to your ranking. The more optimized your listing is, and the more (positive) customer reviews you have, the better your ranking will be. Prospect Genius optimizes your listings for you, but only you have control over how many reviews you get. 2. On-Page SEO Your website's pages must all be optimized to appeal to Google's search algorithms. The content must be deemed "valuable," i. e. targeted at specific search terms, fully relevant to those search terms, and generally informative. All of Prospect Genius's LeadTrax™ sites are designed to fulfill this component. 3. Citations "Citation" may not be a word you're familiar with in the context of local SEO. It refers to all of the instances in which your business name appears alongside your contact information (e. g. address and phone number). Accuracy and consistency are crucial.  Citations most often come from online directories and Internet yellow pages, but they may also occur in newspapers, magazines, local blogs,... --- ### Actionable Lessons From 2014 That You Need to Know - Published: 2015-01-05 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/learn-online-advertising-2014/ - Categories: Blog, Tips and Tricks - Tags: Blogging, FP_Blog, Google updates, LeadTrax, newsletter, online reviews, ppc, seo Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You're not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic schedule, you probably weren't able to keep up with those changes as much as you would have liked. That's okay. Prospect Genius is here to highlight the most important points to take away from all of 2014's changes. What's the underlying lesson?  As Google continued to refine its search algorithms, and search engine optimization continued to adapt, we were reminded that it's just as important for your campaign to have a solid foundation as it is for your campaign to evolve with Google's changes. Here, we give you some of the actionable insights we gleaned from 2014 so you can have an even stronger campaign through 2015. Oldies but Goodies The more things change, the more they stay the same. This year, we saw firsthand that some of the old, tried-and-true ways for business owners to lay the groundwork for a campaign still work. Here are a couple of classic ways you can take initiative and make sure you're primed for a strong campaign, no matter what updates Google throws your way. GET REVIEWS We've said it over and over again on this blog, but we can't say it enough: Customer reviews are a crucial aspect of your online presence.  When prospective customers see a... --- ### HomeAdvisor: Helping Large Companies Crush Small Ones - Published: 2014-12-22 - Modified: 2014-12-22 - URL: https://www.prospectgenius.com/blog/homeadvisor-helps-large-companies-crush-small-ones/ - Categories: Blog - Tags: core program, homeadvisor, lead generation, pay per lead, seo, small businesses Are you using HomeAdvisor to locally market your appliance repair company? You're joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You've probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we're here to confirm your suspicions. HomeAdvisor is bad for small businesses like yours. Let's start off with the most obvious pain point: the speed at which you're forced to respond to leads. By now, you've realized that the only way to be successful on HomeAdvisor is to respond immediately to any and all leads that come your way. However, as a small, one- or two-man operation, that means you have to balance your work with answering the phone and hunting down leads. As you know firsthand, it's awfully difficult to answer the phone when you're already on another job with your hands inside a dishwasher or squeezed behind a refrigerator.  Frankly, it's unrealistic for a small appliance repair outfit like yours to land these jobs unless you happen to be free at the moment the call comes in. This is where big businesses get a huge leg up on you. While this unrealistic demand for immediacy is enough of an obstacle, there's another major problem with HomeAdvisor: the cost.  At the start of your program, you agree to pay a certain amount per lead. But based on the feedback we've heard from many of our clients (who are small business owners like you and former HomeAdvisor customers), leads are often shared with as many as five to ten other businesses. You... --- ### SEO Can Take Months: A Hard Lesson in Planning Ahead - Published: 2014-12-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/seo-takes-3-months-hard-lesson-planning-ahead/ - Categories: Blog, Tips and Tricks - Tags: newsletter, online advertising, ppc, seasonal services, seo, small businesses Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate world and itching for more independence, he decided to strike out on his own and do something that he loves: working with his hands. He always had a strong work ethic and often found himself cutting down trees and planting bushes for friends and family, so he figured, "Why not open my own landscaping business? " The following year, Bob made a minuscule living while his wife's nursing job covered the majority of their household expenses. That's usually how the first year of owning a brand-new business goes. Over the next several years, he tried out some advertising on his own to boost his business. He made a small website and a Facebook page, posted flyers, and distributed his business card. Business picked up a little bit, but it wasn't enough. Four years later, in 2012, his wife told him that their finances were getting too tight and that they needed to be saving more money. After all, they wanted to be able to send their kids to college some day soon. Bob's phone still wasn't ringing much come springtime, when he should have been getting slammed with landscaping jobs, so he hired an online advertiser. The advertiser, realizing that Bob needed jobs immediately, fixed Bob up with an expensive pay-per-click (PPC) campaign and promoted Bob's Landscaping on various business directories and social media. As a result, Bob's phone did ring with more jobs; however, the jobs weren't pouring in like... --- ### What Can You Do Now to Up the Ante of Your Campaign in 2015? - Published: 2014-12-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/can-now-ante-campaign-2015/ - Categories: Blog, Tips and Tricks - Tags: core program, Directory Dominator, FP_Blog, LeadTrax, newsletter, phone package, ppc, premium program, seo, SocialStream Around this time every year, we hear from a lot of clients asking us how they can add more oomph to their campaigns. They want to start off the next year strong. This year, of course, has been no different. We've already had several proactive business owners ask us what they can do to put themselves in a position where they will see even more leads than before. With that, we decided to dedicate this post to the numerous ways in which you, our clients, can improve and build upon your existing campaigns. If you'd like to maximize your online advertising success, read on! For Our Starters First and foremost, if you're currently enrolled in our Directory Dominator or Starter program, you can upgrade to the Core program. Core is lead generation, instead of basic web presence management, so upgrading is a good way to get more calls and e-mails. For Core Customers If you're already a member of our Core program, there are plenty of things you can do to make your SEO campaign even more effective. Make sure your LeadTrax™ site has a page for every service you offer so you don't miss out on valuable leads. Make sure your LeadTrax site is not promoting any service(s) you no longer offer so you don't have to turn down jobs. Make sure you notify us if your contact information has changed. That way, you won't miss leads because they went to an old e-mail address or phone number. Update your phone package... --- ### Common Ways Businesses Sabotage Their Own Advertising - Published: 2014-11-18 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/common-ways-businesses-sabotage-advertising/ - Categories: Blog - Tags: local directories, newsletter, online advetising, pay per click, pay per lead, seo Way back in September, we discussed how you can figure out which form of online advertising best meets your company's needs. Then, in October, we reviewed the traits you'll want to look for in a provider. Now that you've found the right program and the perfect provider for the job, a successful advertising campaign is yours to lose. Here are the ways many business owners wind up unintentionally sabotaging their own online advertising campaigns. How to Ruin SEO Hire more than one advertising company at the same time.  The advertisers will counteract each other's work, you'll likely ruin your web presence, and you'll be paying twice as much. To cause even more damage, don't tell your advertisers you're working with another company. See also: For SEO Companies, Two's a Crowd. Post fake reviews.  Google, along with most online business directories, can detect when you're posting an anonymous review from your own computer. You'll get flagged as spam. Post reviews from locations far away from your listing's IP address.  If you're a local service provider and you have customers post reviews from distant locales, search engines and most directories will find that suspicious, leading to a penalty. Tinker with your Google Maps listings. If you want to get flagged by Google, just keep changing information on your Maps listing. Google will detect random changes coming from a second IP address and will most likely penalize you. Don't send your PINs and log-in info to your provider on time.  Instead, you can forget to call your account manager with... --- ### Want to Cut Back on Advertising Costs This Winter? - Published: 2014-10-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/want-cut-back-advertising-costs-winter/ - Categories: Blog, Tips and Tricks - Tags: costs, holidays, newsletter, online advertising, ppc, Prospect Genius, seo, winter Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it's due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online advertising, so we've put together a guide for cutting back on advertising costs without doing long-term damage. Here's what you should, and shouldn't, do when you want to temporarily minimize your Internet marketing expenses. Definitely... Create a budgeting plan in advance.  If you anticipate difficulty paying for advertising during the winter months—whether it's due to holidays or your company's slow season—you can actually plan ahead. Prospect Genius offers flexible financing, so if you're expecting heavier cash flow during the spring and summer than in the winter, you can pay extra ahead of time. Instead of paying the same amount every month, regardless of your company's fluctuating profits, you can choose to pay more while you have a surplus and pay less while you're tightening your belt. For example, if you're signed up for our $299/month Core program, you could pay $50 extra per month from March through November while you have increased profits, and then you would only have to pay $75 in December and $75 in January. This allows you to keep your online presence strong, prepare for the seasonal increase in demand, and beat out your competition that didn't made such a wise decision. Feel Free To... Pause... --- ### Questions to Ask When You're Vetting a New Online Advertiser - Published: 2014-10-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/questions-ask-youre-vetting-new-online-advertiser/ - Categories: Blog, Tips and Tricks - Tags: business directories, newsletter, online advertising company, pay per lead, ppc, seo Last month, we reviewed the differences between various online advertising programs and showed you how to choose which one best fits your company's marketing needs. Now that you've selected the right online advertising approach for your company, we want to show you how to find the new online advertiser that will bring you the best results and most satisfaction. When it comes to choosing a new advertising provider, there are inherent risks involved. You have no way of being 100% certain that any given provider is going to deliver on its promises. That's why the best thing you can do is to manage and minimize those risks by asking all the right questions before you sign up. Here are a few things you should ask your new online advertiser, broken down by type. Questions for SEO Providers "Do you offer references from other clients? " Because SEO is difficult to measure with hard data, it's important for you to get firsthand opinions from a company's current and former clients. Any company worth its salt will have no problem providing you with references that will validate its reputation.   "Do you build a second website, or do you perform all SEO on my existing one? " If you're keeping an eye on your budget, this could be a very important question. Traditionally, SEO only used to be performed on a client's existing website. Many business owners found this strategy too cost-prohibitive, so a more affordable SEO method was created, which involves the construction of a second,... --- ### Winterize Your Marketing - Published: 2014-10-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/winterize-marketing/ - Categories: Blog - Tags: adblast, advertrax, Internet coupons, newsletter, online advertising, remarketing, seasonal services, template upgrade, winter Fall is here and winter is right around the corner. That means your business's fourth quarter is officially upon you. So what are you doing for marketing this winter to make sure your company closes out the year strong? Prospect Genius's goal is to provide small business owners with all of the tools they need to create the most successful campaign possible. Whether your business has seasonal offerings that could use extra promotion or you just want to put your company in the best possible position to begin the new year in 2015, we have the tools you need. Here are some of the options that are available to you for totally revving up your marketing this winter. Upgrade Your Site's Layout If you've had a campaign with Prospect Genius for more than four or five years, then it might be time to talk to your account manager or campaign coordinator about a template upgrade. A sleek, new design could be all it takes to get prospects to dial their phones! Invest in Remarketing It's one thing to use pay-per-click (PPC) advertising to attract newcomers to your site, but what if you want to make sure past site visitors return? That's what remarketing is for. It's a form of PPC that targets individuals who have already visited a page on your site. After these individuals leave your site, they'll start seeing ads (on other websites or on Google) for your site, thus keeping your business right at the top of... --- ### How to Find the Online Advertising Program That's Best for Your Business - Published: 2014-09-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/find-online-advertising-program-thats-best-business/ - Categories: Blog, Tips and Tricks - Tags: bring your own site, business directories, core program, newsletter, online advertising campaign, pay per lead, ppc, seo You're a savvy business owner, and you know that becoming more visible on the Internet is vital to your company's success. But the number of online advertising buzzwords is completely overwhelming. You're supremely skilled in your own trade, but how are you supposed to figure out the best strategy for online advertising when your Internet skills don't extend much past e-mail, Google, and Facebook? We hear you. The world of online advertising is vast and confusing. That's why we've put together a buying guide to help you choose the best online advertising program for your small business. We broke it down by the most common marketing concerns. First, the Options Before you can choose a strategy, you need to know what your options are. These are the most popular online advertising categories. Keep in mind that the most effective advertising campaigns will combine two or more of these: SEO: Search engine optimization means designing a website that is deemed valuable and relevant by search engines, and then getting other websites to link to it. Optimized websites are more likely to rank higher in search engine results, and a higher ranking typically means you reach more potential customers. Prospect Genius's Core program is centered on SEO. PPC (pay-per-click): This is a paid advertising strategy wherein business owners pay search engines to promote their ads, which link to their website. Local directory listings: Local directories are the Internet version of the yellow pages. Most will allow you to add your business information to their... --- ### Addressing a Few Common Campaign Concerns - Published: 2014-09-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/addressing-common-campaign-concerns/ - Categories: Blog - Tags: concerns, newsletter, online advertising campaign, phone package, yahoo, Yelp No matter how many success stories we create, virtually no campaign ever runs as smoothly as we'd like. That's just the nature of online advertising. Working in conjunction with independent entities like search engines, phone companies, and business directories means there's a lot that's out of our control. All anyone can do is keep an eye out for sudden changes and adapt accordingly. In this newsletter, we'll address a few of the pain-points and campaign concerns that Prospect Genius clients have encountered lately and explain what we're doing to mitigate them. Faulty Yahoo! PINs Many clients have had trouble recently with their Yahoo! PINs. When your PIN gets sent to you, you turn it in to us, but when we try to input it on Yahoo! it just doesn’t work. While we’re not sure of what’s causing this problem, we are aware that it exists and we have been staying on top of it. We’ve spoken to Yahoo! but we haven’t had any luck resolving the problem. While this may sound like a huge setback, it’s actually not. Frankly, Yahoo! is not a major search engine; very few Internet users actually rely on it as their search engine of choice. In fact, according to comScore, Yahoo’s market share has dropped to just 10. 1%, a record low, as of March 2014. Moreover, we do hundreds of other off-page tasks to support all of our search engine work. With everything else that we do for your campaign, a missing Yahoo! PIN is... --- ### Know Your Google - Published: 2014-08-18 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/know-google/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: business listing, google my business, Google Places, newsletter, scams How familiar with Google are you, actually? Not just the search engine—we're talking specifically about Google's policies as they pertain to your business. As a business owner, if you're not careful, ignorance or misinformation could wreak havoc on your online advertising efforts. Recently, Prospect Genius discovered two troublesome examples of what can happen when business owners aren't informed. First, some of our clients have been tricked by fraudulent phone calls from scammers pretending to be Google. Second, some of our clients can't help us set up their campaigns because they don't even have access to their own Google account information. Both of these scenarios are extremely problematic for different reasons. Fake Google Phone Calls There has been a rash of incidents of unknown individuals or companies calling our clients posing as Google. (And we're sure this has been happening outside of our client base, as well. ) In these phone calls, the unknown party attempts to solicit private information from a business owner under the guise of a Google employee who wants to verify their information. You can see how this could become very dangerous: Giving account information (including usernames and passwords) to the wrong people is a surefire way to sabotage your online advertising campaign and compromise your privacy.   So, the key is not to fall for these phony calls. To do that, here are some things you need to know: Phone calls from Google will always come from the (650) area code for Mountain View, California, which is where... --- ### Put Your Trust in Online Reviews - Published: 2014-08-01 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/put-trust-online-reviews/ - Categories: Blog, Tips and Tricks - Tags: bing, customer reviews, Facebook, Google, lead generation, monthly leads, newsletter, online reputation, Yelp They say you can't believe everything you read on the Internet—but try telling that to online consumers.  A recent study shows that nearly 80% of consumers in the U. S. and Canada trust online reviews as much as personal recommendations. That's why our blog covers the topic of customer reviews so heavily. With the vast majority of consumers making decisions based on the reviews that they read, it's clear that reviews are an extremely valuable asset to any business, no matter what industry you're part of.    Why Should You Care? If the above statistic doesn't impress you, consider this: We've seen firsthand what collecting customer reviews has done for our own clients. The below examples illustrate an increase in leads over time as each client's online advertising campaign continued. These particular clients are prime examples of what can happen when you persist in populating your business listings with customer reviews. Client A: This graph shows the slow and steady trajectory of one client's leads per month. Their leads dipped in March 2014, due to a glitch that caused their listing to all but vanish from Google, but you'll notice that their number of monthly leads has already climbed back up and exceeded the previous peak. How did they manage that? Simply by cultivating a significant number of reviews on Google+, Bing, Yelp, Facebook, and other platforms. Client B: This client shows a similar upward trajectory. Again, the success of their campaign is significantly generated by their high volume of customer reviews on... --- ### You Might Be Paying Your Advertiser for Nothing - Published: 2014-07-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/you-might-be-paying-your-advertiser-for-nothing/ - Categories: Blog, Tips and Tricks - Tags: customer calls, lead generation, mid-month, missed calls, newsletter, online advertising Getting customers to call your business for a job isn't easy. That's why many business owners decide to team up with an online advertising agency to help them generate leads. However, generating leads is only half the battle. Once the leads come in, it's the business's responsibility to close the deal. If you miss a lot of calls, you're missing out on jobs—and essentially paying your advertiser for nothing. At Prospect Genius, our extensive data show that a large percentage of local businesses aren't picking up their phones. Because lead generation is what we do, we track our clients' leads and phone calls as a measure of campaign performance. In reviewing this data, we observed that virtually every one of our clients has missed a prospective customer call at least once. This is a troublesome trend, but it's also understandable. We believe that a constant barrage of solicitor phone calls is to blame for business owners' reluctance to answer their phones. As business owners ourselves, we've noticed firsthand that the current volume of solicitor phone calls has become overwhelming. As a result, business owners aren't jumping up to answer their phones every time they ring. But here's the hard truth: While avoiding the phone may solve your solicitor problem, it creates an even bigger problem for your company's finances. If you want to book jobs and make money, you simply must answer your phone. Missed Calls = Lost Revenue Why are missed calls such a big problem? When you don't answer your phone,... --- ### Google's New Policy Lets You Separate Business and Personal Accounts - Published: 2014-06-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/googles-new-policy-lets-you-separate-business-and-personal-accounts/ - Categories: Blog, The Google Guru - Tags: google my business, Google Places, google policies, newsletter, Prospect Genius Do you remember having to pass along your Google log-in information when you first signed up with us? That's because, due to one of Google's flawed policies, we needed it in order to access your business's listings and data.  It was a flawed policy because it forced you to consolidate all of your Google applications under one username, regardless of whether they were for personal or professional use. This policy created a lot of headaches and confusion, which is why we're so relieved that it has been fixed. Now, with the new dashboard launched as part of the new Google My Business, business owners can name a third party "manager" of their listings, which doesn't require them to give out their log-in information. We believe it's a huge improvement. Here's why. Better Privacy and Security Google's old policy meant that a third party (like us) could only access your Google+ Local, Google Places for Business, and Google Analytics data by using the same password that you used to log-in to personal applications like Gmail, Picasa, and Google Voice. An online marketer, no matter how trustworthy, should simply not have this kind of access to your personal accounts—but alas, that's exactly what Google forced on us all. Now, you can keep your private matters private while Prospect Genius works within the bounds of your business-related needs. We'll be able to update your listings as needed, track your visibility and performance, and keep your campaign running smoothly without ever needing your personal password again. Greater... --- ### Should You Be Worried About Google My Business? - Published: 2014-06-27 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/should-you-be-worried-about-google-my-business/ - Categories: Blog, The Google Guru - Tags: CallTrax, google my business, Google Places, Google+ Local, LeadTrax, newsletter A few weeks ago, Google launched a brand-new platform for small businesses. Called Google My Business, it combines the features of Google+ Local and Google Places for Businesses, streamlining advertising and campaign management. Should you be worried about the change? As a Prospect Genius client, the answer is no. We're staying on top of the updates and can safely say that we'll be able to continue managing your account without any interruption to your campaign. For several years now, we've been predicting that Google would eventually make this kind of platform available. So far, we’re very pleased with the layout of Google My Business and the accompanying dashboard (which all of our clients should now have access to). As you’ve hopefully noticed, the new dashboard provides you with access to the social sharing features of Google+ as well as the Maps features of Google Places. It helps you manage your customer reviews, too, and lets you track your visibility and performance. Overall, Google My Business is a highly anticipated design that removes the need for two different platforms and makes advertising management much less complicated. Will Anything Change? Since none of Google My Business’s features are actually new—they’ve always existed, just in disparate locations—there won’t be any major changes in the way we do things on our end. The only difference is that we can be listed as your account's "manager" instead of the "owner," which means you won't have to give us all of your log-in information. Being your... --- ### Outdated Google Hacks You Need to Stop Using - Published: 2014-06-17 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/outdated-google-hacks-that-you-need-to-stop-using/ - Categories: Blog, The Google Guru - Tags: cleanslate, google policies, Google spam, Google updates, newsletter, Prospect Genius, webfax Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google Places for Business, and even standard Google search pages. But did you know that these algorithm changes have a significant impact on the advertising strategies that businesses are allowed to use? In this post, we'll detail some previously popular Google hacks that are now prohibited. 1. Creating Multiple Listings To trick Google into thinking your business and/or physical location was more prominent than it was, you used to be able to create multiple listings with information that was half true and half false. Now, however, this practice would never fly. Google cross-references every piece of information you include to ensure that there's only one listing for every distinct business location and that all of the information is 100% correct. When we talk about multiple listings, this includes: A new listing for every nearby zip code Multiple listings with fake addresses for the same business Listings with the same address but different, fake business names For example, we once had a client from Boston who, against our advice, used the same street address in 26 different listings, one for each of the local zip codes. Twenty-six! The party ended quickly, though, when Google yanked all of his listings one day. His average of 40 calls per... --- ### How to Make Google+ Work for You - Published: 2014-05-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/how-to-make-google-places-work-for-you/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: customer reviews, Google, Google+ Local, newsletter, search engine rankings As a business owner in the year 2014, you most likely have a Google+ page. If you're enrolled in the Prospect Genius Starter or Core program, then you definitely do. But the simple act of having a listing isn't enough if you want to truly optimize your lead generation. To get the most out of your Google+ page, you'll have to become an active participant. In this blog post, we'll cover two of the easiest ways you can optimize your listing: adding photos and getting reviews. Add Personality With Photos Adding photos to your listing will have a number of immediate benefits for your business. First, any prospective customers who see your listing will instinctively view your business as more legitimate if the page is populated with lots of unique, professional photos. After all, it's no secret that people respond to images and visual aids more strongly than they do to plain text. Second, Google values diverse, interactive content over one-dimensional content. If your listing is populated with photos, videos, and links, then your rankings will improve. Finally, the act of adding photos isn't something that has to remain exclusive to your Google+ page. You should absolutely add these photos to all of your social media accounts, including Facebook and Twitter. Unique photos will bring more personality to your company's listings, which would otherwise be virtually indistinguishable from similar companies' listings. Whether they feature your team of technicians, your company truck, or your own family, photos add a face to... --- ### How Having a Large Number of Customer Reviews Can Save Your Business - Published: 2014-05-19 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/how-a-large-number-of-customer-reviews-can-save-your-business/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, Google Algorithm, Google+ Local, newsletter, Prospect Genius, search engine rankings At Prospect Genius, we're pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it's so important for your company to have a large pool of customer reviews online. In fact, customer reviews might be what save your business one day. Here's how. A Lot of Good Outweighs the Bad Negative reviews are like vinegar. If a salad dressing or cleaning solution had too much vinegar, what would you do? You would dilute it. Diluting the solution doesn't change the amount of vinegar, but it does change the solution's overall composition so that the bite isn't as strong. The same logic applies to your company's reviews: While you can't extract a negative review from your listing, you can flood your listing with so many other customer reviews that a negative one has very little effect. If you can acquire a large volume of customer reviews before a negative one hits, that's even better. Take Conner & Sons Repair, one of our esteemed clients, for example. Serving the Detroit area, Conner & Sons has an impressive Google+ Local listing with a rating of 4. 8/5. 0 stars from 29 reviews. Given that the overwhelming majority of its reviews are 5 stars, one or two negative reviews read like the flukes that they are.  Without 27 or 28 other positive reviews surrounding them, those negative reviews would carry more weight in the eyes of prospective... --- ### Have You Checked Out the Client Portal Lately? - Published: 2014-04-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/have-you-checked-out-the-client-portal-lately/ - Categories: Blog, Tips and Tricks - Tags: call recording, CallTrax, client portal, first of month, LeadTrax features, newsletter If you haven't been utilizing the Prospect Genius Client Portal, now's a great time to start! Why? Because we just rolled out a whole new look for the Portal! We gave it a top-to-bottom makeover and couldn't be more pleased with the final product. Boasting a sleek design, a user-friendly layout, and some brand-new features to boot, the Portal is better than ever! If you haven't yet, check it out now at https://portal. prospectgenius. com/portal/. In honor of our new and improved Portal, let's review some of its most useful features and how you can utilize them to your advantage. What's Always Been There While the overhaul of the Portal is completely fresh, we retained all of the features you've grown to love. If you leverage these DIY, hands-on features as often as possible, you'll enjoy a much greater ROI. As always, with the Client Portal, you can: Check your campaign on the go.  Don't wait until you're back at home or the office: The mobile version is super easy to use! Change your call routing to a different number. This only works for basic routing setups. (If you have custom routing, call Customer Service. ) View all of your reports, including call logs, e-mail logs, and traffic summaries. PPC reports are also available here! Upload photos, which can be added to your photo gallery or submitted with a note stating which page you'd like them to be on. Add blog posts. This will keep your site content fresh (which is valuable for SEO) and... --- ### Hand Over Your Google+ Local Listing to a Pro - Published: 2014-04-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/hand-over-your-google-local-listing-to-a-pro/ - Categories: Blog - Tags: Google+ Local, newsletter, online advertising company One of the great things about the Internet's advancements is that average people have a lot more autonomy than they used to when it comes to handling difficult tasks. Various DIY repair guides, YouTube tutorials, and customized shopping options make everything easier to do on your own—whether it's cleaning an A/C filter or filing taxes. However, there are some tasks that are best left to the experts, no matter how many online resources you skim over. You probably shouldn't attempt to install your own water heater or pave your own driveway, for example. Similarly, you shouldn't attempt to perform high-level online advertising tasks on your own. Optimizing your Google+ Local listing is one such task. It may seem straightforward at first glance, but the platform actually has quite a few nuances that are only apparent to experienced professionals. With Google's new dashboard setup, many business owners have the option of adding a second account administrator. Here's why you should consider handing over primary administrator status to an online advertising professional, whether you already work with one or you've yet to sign up. Two Lawyers and a Judge It's wiser to have a sole account administrator rather than two, equally active administrators because maintaining consistent, accurate information is crucial. You'll need to take extra precautions to ensure there are no conflicts between admins. Why? Think of two account administrators as two separate lawyers. Think of Google as the judge. The two lawyers are representing your "case" (i. e. your business's listing). If... --- ### Spring Savings: Pay Less, Get More - Published: 2014-04-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/spring-savings-pay-less-get-more/ - Categories: Blog - Tags: Ad Blast, adtrax, CallTrax, client referrals, discounts, lead generation, LeadTrax features, maptrax, newsletter Refer Clients and Save Big Did you know that there's a simple, easy way to substantially cut your monthly online advertising bill? Countless clients have done it and continue to enjoy big savings each month. All you have to do is refer a few of your friends to us! By giving us the names and phone numbers of fellow business owners who you think might be interested in signing up for our lead generation program, you can save $10 per month on your own bill! While most companies will offer a one-time discount for referrals, we're offering a generous $10 off every month for the rest of your campaign. * Keep reading to learn about the client referral process and how you can use it to your advantage. How Does It Work? Once you've referred other business owners to us, we'll take it from there. We'll give them a call to see if they're interested in our online advertising services, and if they decide to sign up for our Core program, you will be eligible for a discount of $10 per month. You may refer multiple clients and accumulate discounts (so long as your final monthly bill does not go below $9 per month). Moreover, your referred clients do not have to be in the same town or industry as you. We're not asking you to help out your competitors! After you receive the credit on your invoice, you can choose to keep your savings in your pocket or use the savings... --- ### When Pay-Per-Click Becomes Pay-Per-Search - Published: 2014-03-17 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/when-pay-per-click-becomes-pay-per-search/ - Categories: Blog, Tips and Tricks - Tags: click-through rate, client portal, costs, Google AdWords, newsletter, online advertising, ppc We have a lot of clients who like to periodically search for their business on Google. Understandably, they're curious as to how their campaign is performing and, if they're pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here's the thing: Frequently googling your company can actually sabotage your campaign. This is especially true for companies enrolled in any type of pay-per-click advertising, particularly one using Google AdWords. Here's why. Impressions, Clicks, and Quality Scores The performance of your ad largely depends on the ratio of passive views to active clicks. An inflated number of views means an inflated cost per click. But why? As we've discussed previously, AdWords uses a Quality Score system to ultimately determine the cost that a given account will have to pay per click of ads and keywords.  Since Google only wants to endorse "quality" content, a low Quality Score means you'll have to pay a much higher cost per click if you want your ads to be displayed. An account's overall Quality Score is highly influenced by click-through rate (CTR) and relevance. A low CTR or lack of relevance will significantly decrease your overall Quality Score.  While it's easy to achieve relevance—simply target ads by keyword and location—it's a little more challenging to boost an ad's CTR. CTR is calculated by comparing the number of "impressions" (how many times the ad appears) versus the number of "clicks" (how many times a viewer actually clicks on the ad). So when you're continually... --- ### Our best year ever! - Published: 2014-03-03 - Modified: 2014-03-03 - URL: https://www.prospectgenius.com/testimonials/our-best-year-ever/ - Categories: Testimonials I am very pleased with the service that Prospect Genius has provided Capital. We began to receive calls within one week of our launch. Also, we have received calls for all of the services we offer, not just a few as was the case with the other lead generation companies we had worked with before. Capital Environmental Enterprises, Inc. has been in business for twenty-five years, and thanks to Prospect Genius, was our best year ever. In addition, their customer service is the best. Thank you Prospect Genius for all that you have done for Capital. Davies Batterton Capital Environmental Enterprises, Inc. --- ### Kick-Start Your Campaign With Our Boost Package - Published: 2014-03-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/kick-start-your-campaign-with-our-boost-package/ - Categories: Blog - Tags: boost package, Google AdWords, LeadTrax features, newsletter, ppc, seo Why the Boost Package? At Prospect Genius, we like to do things the right way. We like to give clients the results they deserve, but we also believe in playing by the rules and earning results that will actually last. In the past, this meant our clients would have to wait three months or longer to start seeing a consistent increase in leads. Although this waiting period is standard for the majority of professional SEO providers, some of our clients were understandably concerned. That’s why we’ve devised a remedy: our Boost package. Designed as a temporary pay-per-click (PPC) program, Boost will fortify your advertising efforts and add extra oomph to your campaign during this crucial waiting period. Here’s why it's important. The Waiting Game Like we said, a three-month waiting period is standard for legitimate SEO. If a marketer uses black-hat tactics or spam, then you may be able to see more immediate results—but that comes with a high likelihood of getting caught and penalized by Google. That’s why we refuse to sink to dishonest tactics. It simply wouldn’t be in your best interest. So that leaves one question: Why does SEO take three months to kick in? It’s a topic we’ve covered before, but it always bears repeating. To borrow from a previous post on the same subject: Effective SEO requires repetition. Social media listings must be routinely populated with fresh content, press releases have to be syndicated, and directories must be updated as needed. However, not all of... --- ### You guys single handedly saved my company - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/you-guys-single-handedly-saved-my-company-2/ - Categories: Testimonials - Tags: FP_Testimonial I am so impressed. Where were you guys three years ago? LoL. Seriously, you guys single handedly saved my company. We had a car audio store open up down the street last October and they took about 15-20% of my business. Yesterday they came into my shop and asked for jobs! ! ! Said they were closing that their phone had completely stopped ringing and walkins are no more... . you guys rock! ! ! Jon Hart Audio Ace --- ### Prospect Genius is by far the most effective - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/prospect-genius-is-by-far-the-most-effective/ - Categories: Testimonials We have done internet advertising with several other companies, but Prospect Genius is by far the most effective. We have an account representative, Lori, who periodically calls to check in and make sure our advertising is working for us. Whenever I have questions or want to streamline the ad campaign, I can reach Lori who knows our account and our goals. We never get calls from Prospect Genius that aren't genuine customers wanting service. Other companies we have advertised with kept sending us calls for products we don't supply and no matter how many times we have told them to re-direct the campaign to exclude those types of calls, the annoying calls kept coming. We finally had to terminate our advertising with those other companies. Prospect Genius recently added a new page to our campaign to attract a very specific service we offer, and within a week we are getting calls for it. I can't thank Lori enough for her efforts, and a big "Thank You" to Prospect Genius for helping our business grow. Nina Williams Essential Appliance, Inc. --- ### Return on investment has been great - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/return-on-investment-has-been-great/ - Categories: Testimonials I started my partnership with Prospect Genius In February of 2011 and could not be happier with the result of it. This has been my best buck for the money so far - helped me a lot to grow my small business. I also have other advertisements online with other companies but nothing has performed like the Prospect Genius SEO program. The return on investment has just been great. Thanks guys and keep up the good work. Jon All Star Electrical Services LLC --- ### Provided the vast majority of our new client base - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/provided-the-vast-majority-of-our-new-client-base/ - Categories: Testimonials Thank you for all the great support you and the rest of the Prospect Genius team has provided Massage in the Park as we are growing our young business. Your services have provided the vast majority of our new client base and continues to do so each month. You're the best! Craig Fluty Massage in the Park --- ### Prospect Genius out performs Outrank - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/prospect-genius-out-performs-outrank/ - Categories: Testimonials - Tags: FP_Testimonial I am extremely happy with Prospect Genius. The call volume is great, I got three calls today alone. Prospect Genius is one of the few companies out there that follows through on its promises. They said I would get calls and I do, and I'm very profitable with their program. Another company called Outrank told me they could do the same thing, but cheaper. It turned out to be a disaster. Outrank didn't send me any calls at all and they changed my Google maps listing and altered the data so the listing actually disappeared from the rankings. I canceled Outrank because even though they hawked their cheaper price: they delivered no results and actually hurt my web presence. When I requested the log-in to MY Google Maps listing, they wouldn't give it to me. Thankfully Prospect Genius was there. They fixed Outrank's mistakes at no extra cost to me. I will be sticking with Prospect Genius and be extra careful of all those companies that make big promises at low costs in the future. Some types of advertising may cost more, but sometimes it's worth every penny. Dennis Catalano Tri State Mold Solutions --- ### We canceled all of our other advertising - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/we-canceled-all-of-our-other-advertising/ - Categories: Testimonials We canceled all of our other advertising online but kept Prospect Genius because you guys have a flat fee and you guys are awesome! I was formerly with Service Magic and I had to pay per lead which cost me a fortune per call and some callers only asked me quick question and it didn't even turn into a paying job. I sure do appreciate you guys! I've spent a lot of money with a lot of other companies and hardly any of them delivered what you guys deliver and it was like, "Man that was just a waste of money! " I want to help you guys out and help you out push your name forward and get you more clients. I will be a customer here for life! Rich Aragon Dallas Metro Appliance --- ### Lots of leads - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/lots-of-leads/ - Categories: Testimonials I appreciate your help. Lots of leads are coming in from Prospect Genius. Chuck Weddel Andy OnCall --- ### Doing a great job - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/doing-a-great-job/ - Categories: Testimonials Thanks again for your interest in our business, you are doing a great job for us. Bob Nevitt Audio Electronics Co --- ### Entire annual budget covered by the first two clients - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/entire-annual-budget-covered-by-the-first-two-clients/ - Categories: Testimonials - Tags: FP_Testimonial I've been working with Prospect Genius for about 3 months now. I've received many phone calls and e-mail requests. Have had about 15 actual prospect meetings. Converted 5 of these to clients. My entire annual budget (for Prospect Genius) will be covered by revenue from the first two clients. Jeffrey E Simpson, EA, CTRS, ATA, ATP America's Hometown Tax Service, LLC --- ### Thank you for your hard work and professionalism - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/thank-you-for-your-hard-work-and-professionalism/ - Categories: Testimonials Hi Lori. I just sent you my Google PIN today and this evening I got a call and scheduled a job for Monday for $250 pressure washing residential home and cleaning windows. Thank you all at Prospect Genius for your hard work and professionalism. David Bush Squeeky Cleen Window, Gutter & Pressure Washing --- ### Our calls and sales volume has really increased - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/our-calls-and-sales-volume-has-really-increased/ - Categories: Testimonials Prospect Genius is great to work with. Their employees are very helpful and always willing to help if you have any questions or concerns. Since we started using Prospect Genius our calls and sales volume has really increased. I would recommend them to anyone. Thanks for everything! Gary Sawyer United Appliance Parts --- ### Prospect Genius is very proactive - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/prospect-genius-is-very-proactive/ - Categories: Testimonials Prospect Genius is very proactive in marketing their clients Ray M Localeze --- ### Only the highest things to say about Prospect Genius - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/only-the-highest-things-to-say-about-prospect-genius/ - Categories: Testimonials I have only the highest things to say about you guys. This has been my busiest season yet. Rodney Secress R. S. Handyman --- ### We have been very pleased with the customer service - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/we-have-been-very-pleased-with-the-customer-service/ - Categories: Testimonials We have been very pleased with the customer service we have received from Prospect Genius. Your staff did a great job creating and editing our microsite -- whatever issues we had were resolved very quickly. Prospect Genius is very professional and I am glad we decided to use your services. Our microsite looks great and we have had steady calls from potential customers. Mary Flynn KEM Environmental Solutions, LLC --- ### Prospect Genius is First Class - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/prospect-genius-is-first-class/ - Categories: Testimonials Choosing to partner up with Prospect Genius has been the best business decision we have ever made. You need a great team to help you with your SEO, and this group is everything they say and more. I have easily doubled our incoming phone calls because they made it possible for everyone to find us online. Customer service is first class. I even had questions about our program on a Saturday, and my sales rep took time away from his family to call me back that same day. A few months later our Google listing had all but disappeared, but again a quick call to Customer Service and they had us back and running, and ranking even higher than before. I would not be in business today if not for the team at Prospect Genius. Danny Cruz Audio Revolution --- ### You Are The Bomb! Keep up the great work - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/you-are-the-bomb-keep-up-the-great-work/ - Categories: Testimonials I just wanted to say thank you for the great work your company has done on my website. I had a site for three years , and the site you made me has out produced it already. I cant express how happy I and my techs are with an additional 5+ calls a day. You Are The Bomb! Keep up the great work, and don't tell my competitors about this! LOL Mike Muscarella Appliance Rescue, Inc. --- ### It's a really great service that brings in business. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/its-a-really-great-service-that-brings-in-business/ - Categories: Testimonials I have been using the program for about 2 month and its great. I'm getting a lot of good phone calls not just calls. And the website they built looks fantastic. So far it's a really great service that brings in business, and that's what it's all about. Nothing like good web advertising that works. Adam Chalecki Aprodlimo --- ### Seeing how well it's doing already really gets me excited for what's to come! - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/seeing-how-well-its-doing-already-really-gets-me-excited-for-whats-to-come/ - Categories: Testimonials I just wanted to send a BIG THANK YOU email to you and the staff at Prospect Genius! As the owner of my business I worry a lot about the volume of calls we receive and how those calls are turned into sales. I am in a bad economy and currently the slowest part of the year in my industry and because of Prospect Genius we are still getting an acceptable amount of calls. Having only been with the PG service for not even a full 3 months and seeing how well its doing already rely gets me excited for what's to come! With Prospect genius I have no doubt that I will be able to trash a few other services that are 4x more expensive and deliver far less calls per month and far less "Qualified" call leads. With PG I never have to worry about "Junk Calls"! Thanks Again PG Staff! Nick Baker All American Appliance Repair --- ### Prospect Genius has delivered measurable results for us on a consistent basis. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/prospect-genius-has-delivered-measurable-results-for-us-on-a-consistent-basis/ - Categories: Testimonials Prospect Genius has delivered measurable results for us on a consistent basis. Most months equal 80+ phone calls, and 10 or so emails through the microsite. Many of these calls and emails are converted into sales that easily justify this as a quality advertising expense. --- ### My site has only been up for about 48 hours and this morning I received my first call - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/my-site-has-only-been-up-for-about-48-hours-and-this-morning-i-received-my-first-call/ - Categories: Testimonials Just wanted to say thanks! My site has only been up for about 48 hours and this morning I received my first call for a commercial washer repair. The customer said that he really liked my site too! Joe Grochowski CBS Appliance Repair --- ### We've used several others, and this one ROCKS. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/weve-used-several-others-and-this-one-rocks/ - Categories: Testimonials We at Go Solar Now Inc. have used several of the other popular tools and this one ROCKS. Mike Hulett Go Solar Now Inc. --- ### One of the easier business decisions to make - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/one-of-the-easier-business-decisions-to-make/ - Categories: Testimonials I just wanted to let you know how we appreciate your services. I was a little skeptical at first on your concept. It sounded to good to be true and we all know what they say about that. We have always done our own website and site maintenance in house, but with the ever changing way of doing business we were looking for something more economical and more effective. I spoke with Joe who caught me by surprise by not being pushy at all. Letting it up to me and answering all my questions to all my concerns. When I heard about your tracking system that sends me emails for missed calls that comes with the package, it made my decision one of the easier business decisions to make. Just the other day I received a email for a missed call. Let me explain as I mentioned before doing business now is quite different than before, I find myself doing a lot more tasks than before. I received the email as I was in the field and called the customer back right away. We sent a technician out to a home that was less than 5 miles form the shop. Our tech sold $ 847. 35 and we now have another customer to add to our database. Ordinarily we would have lost it if not for your services. Let's not forget Lori who is always there when we need her and is always helpful and patient with me. We have had... --- ### Booked our first job within the first few weeks of our program - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/booked-our-first-job-within-the-first-few-weeks-of-our-program/ - Categories: Testimonials I wanted to call and say we just booked our first job through Prospect Genius. It was a good job and booked within the first few weeks of our program. I just wanted to say thank you for staying on us and getting us signed up with your program, we're looking forward to continued success! Karol Sundance Electrical Contractors, Inc. --- ### Many thanks to everyone at Prospect Genius. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/many-thanks-to-everyone-at-prospect-genius/ - Categories: Testimonials Many thanks to everyone at Prospect Genius for the hospitality shown on my visit to your business location on Jordan Road last week. Until recently I had a member of my staff working with Prospect Genius but until my visit I was not aware of how the Prospect Genius system worked. We have been re-evaluating our marketing plans and discussing changes in an effort to improve results. Prospect genius among other things was a target for cut back until I visited your location yesterday and got a real understanding of the value added you provide. The web site you created for me is great, clean and professional and when I was shown how I could monitor my own web activity I was more than impressed with the tools and reports. I intend to follow up with you to discuss some ideas I have on how we might optimize the results I get from your efforts and as I cut some forms of advertising I expect to expand our marketing into other geographic areas through Prospect Genius. Great job, great staff. Thank you. Jim Devine Windo-Therm, LLC --- ### Thanks for all the hard work. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/thanks-for-all-the-hard-work/ - Categories: Testimonials Hi it's me, Alia just wanted to say thanks for all the hard work you and your team have done for Chicago Appliance Repair and I really like the site... Alia Chicago Appliance Repair --- ### Prospect Genius was wonderful to work with. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/prospect-genius-was-wonderful-to-work-with/ - Categories: Testimonials Prospect Genius was wonderful to work with. They met the promised production timeline on the website and were able to accommodate all of our requests and changes. Additionally, they exhibited responsive customer service through out our project. Elizabeth McFadden Marketing Consultant for Tallgrass Flooring --- ### Provides the best return on investment. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/provides-the-best-return-on-investment/ - Categories: Testimonials I wanted to let you know how impressed I am with you and your company’s performance. We have tried many internet marketing companies and Prospect Genius provides the best return on investment. The site you designed is to the point and easy to navigate and was delivered ahead of schedule and exactly as promised. We are averaging fifty-five phone calls a month from new customers with a phone closing rate of 47% with an average sale of $275 the numbers speak for themselves. I will proudly recommend your services to all my friends and business acquaintances . Mark Vickers Owner, Sound Sensations --- ### Easy and affordable way to increase sales. - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/easy-and-affordable-way-to-increase-sales/ - Categories: Testimonials My experience with Prospect Genius has been only positive. Getting the site up and running was fast and extremely easy. I just spent a few minutes talking to my account rep on the phone and emailed pictures of my store and in a few days a complete site was online for my approval. Then the calls started coming in and continued to build in quantity to this day. There is no reason to spend money on yellow page advertising when there is a tool like Prospect Genius available... and today's customer uses the internet, not the phone book. In the third month my store already gets 6 to 8 qualified phone calls per day from our Prospect Genius website, and I see this continuing to build each week. In short, this is an easy and affordable way to increase sales... Prospect Genius does the work and you just answer the phone and make more sales. David Owner, Auto Xtras --- ### They actually find me! - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/they-actually-find-me/ - Categories: Testimonials I paid a few thousand dollars for my website and then found out the search engines weren't including it because it was all in flash. Prospect Genius has been able to get my business into the Search Engines and now when people look for my business, they actually find me! Brad Bellingrath Owner, Global Presentations --- ### By far the best value! - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/by-far-the-best-value/ - Categories: Testimonials I just want to start by saying Thank You to Prospect Genius. I have tried many other online service such as Yodel and Yes Local but Prospect Genius is by far the best value. And I get e-mails when I get customers through Prospect Genius so it's easy to keep track. Also customer service is GREAT ! ! ! ,If you have a company that you wish to grow and increase sales, I highly recommend using Prospect Genius. Thanks Again! David Hayes Hayes Appliance Repair --- ### Literally hundreds of calls per month - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/literally-hundreds-of-calls-per-month/ - Categories: Testimonials Since I've been with Prospect Genius, I've been able to cut back significantly on my Yellow Page ad spending because the phone is already ringing off the hook. PG has been able to deliver literally hundreds of calls per month which has sent a lot of new business my way. Thanks to their program, the 4th quarter in 2008 was a huge success for me despite the economic conditions! Mike Michne Precision Mobile Audio --- ### You hit the nail on the head! - Published: 2014-03-01 - Modified: 2014-03-01 - URL: https://www.prospectgenius.com/testimonials/you-hit-the-nail-on-the-head/ - Categories: Testimonials For the past 7 years I have been doing business with only one web company. I must say that I am very impressed with your ability to produce quickly, communicate effectively and to rapidly understand content. You hit the nail on the head with my information and the write ups you produced and changed in my writings were very good and not too much over the top. I am self abasing and needed someone else to pick out my companies good qualities and simply state them. Very good job. Architecture like most closed industries has it's own terminology and language and that was the only issues I found in your write ups. Obviously if the industry language interferes with you giving me, in your opinion, the best results, I will concede to you because you know best. Also because I already have my own web site, its does not matter to me the look of what you are doing. It is not what I do for my company, but it's a micro site, a marketing tool, meant to drive people to me and my full site/s, which I am constantly changing. The Micro Site looks good and you have done a good job. I look forward to see the results. Steven Petitpas Aesthetic Images --- ### Very Satisfied - Published: 2014-02-25 - Modified: 2014-02-25 - URL: https://www.prospectgenius.com/testimonials/very-satisfied/ - Categories: Testimonials After dealing with a web design co. Who I was very disappointed with. I was very skeptical about hiring another advertising company but after Finding out about Prospect Genius I am very Satisfied with their services. Thank you! Eric Kettering A New Look Resurfacing --- ### Online Advertising Can't Always Save You - Published: 2014-02-14 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-advertising-cant-always-save-you/ - Categories: Blog, Tips and Tricks - Tags: internet marketing, newsletter, online advertising, ppc, Prospect Genius, seo Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort to save their companies. Their logic is that a quick advertising push will generate the leads they need to get their business back on track. Unfortunately, no form of advertising is going to turn your company around in one month. Here's why. Online Advertising Is Not a Life Raft Online advertising can be the vessel that carries you to your destination, but it isn't going to be what saves you once you've capsized. "If running an SEO or PPC campaign is a do-or-die situation, then there are probably many more pressing business issues that should take precedence over online marketing," says Nathan Pabich, director of paid search and expert blogger at Digital Third Coast. We couldn't agree more. Using online advertising as a last-ditch effort to generate more leads before your business downsizes is, frankly, a poor idea. If the state of your company is that critical, then the last thing you need to do is divert precious resources toward advertising that will take months to produce results. Instead, SEO and PPC should be viewed from the start as necessary business expenses on the same level as new equipment for your technicians or certification courses to boost your trade skills. You should use online advertising as a way to generate a steady stream of customers on a consistent, long-term basis in order to gradually grow your company and reach your revenue... --- ### Avoid These Online Advertising Pitfalls - Published: 2014-02-05 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-advertising-pitfalls-to-avoid/ - Categories: Blog - Tags: adwords, fake addresses, FP_Blog, free trials, Google, newsletter, online advertising, schemes, seo companies While the world of online advertising is rapidly advancing, most experts still look at it as the Wild West. There aren't too many standardized methods set in stone, and there sure are a lot of entrepreneurs trying to carve out a niche for themselves. In the spirit of independence and getting rich quick inherent to the American frontier, some dubious online advertisers have developed and perpetuated ways to cut corners in hopes of seeing faster results. Spoiler alert: They usually don't work. The problem is, most of these are pitfalls that well-intentioned business owners fall into when handling their own marketing campaigns. That's why we're focusing this post on some of the major traps that all business owners like you should avoid when traversing the unfamiliar territory of online advertising. Don't fall for the temptation to falsify addresses or reviews. It may seem like an easy way to get ahead on Google+ and Google+ Local, but that's a lot of risk for no reward. Google will always uncover the truth. For instance, if you try to place your company in a better location by using a fake address, Google's street-view images will immediately tell them whether or not your business is actually located there (they have an image for virtually every address in the U. S. ). Additionally, Google will mail a postcard to that physical address as a means of verifying that you actually work or reside there. Similarly, business owners often fabricate customer reviews on their Google+ Local listings to... --- ### Weighing the Pros and Cons of SEO and PPC - Published: 2014-01-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/seo-vs-ppc/ - Categories: Blog, Tips and Tricks - Tags: best practices, newsletter, online advertising, ppc, Prospect Genius, seo In the years we've spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven't focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let's rectify that right now. But first... Which Is Better: SEO or PPC? Many online advertisers offer both SEO and PPC services as a way of accommodating the various needs of their clients. Some clients might seek a gradual, sustainable, and affordable marketing plan, and thus opt for SEO; others might need immediate results and have extra room in their budget to pay for speed, and thus opt for PPC. Both options are ideal for different advertising goals, which is why it's important to work with a knowledgeable, honest specialist who can determine which marketing tactic is best for your business. Each method has its pros and cons, so let's dive in without any further ado. SEO Is Better for Beginners Any online advertising professional worth their salt will tell you that SEO is the best place to start when embarking on a web marketing campaign for your company. It's important to begin your campaign with content that's optimized for keyword relevance so you can demonstrate clear value to the search engines. Plus, since SEO is a gradual, ongoing process that requires a few weeks or months of patience before steady results kick in, costs are usually pretty affordable. Pros: Budget-friendly prices Good for long-term marketing Exposure on platforms other... --- ### Make These Resolutions for Smarter Advertising in 2014 - Published: 2014-01-06 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/make-these-resolutions-for-smarter-advertising-in-2014/ - Categories: Blog, Tips and Tricks - Tags: client portal, LeadTrax features, new year's resolutions, newsletter, online advertising campaign, phone package As you dip your toes into all of the new beginnings and clean slates that come with the New Year, why not make a few resolutions that you can actually keep? Prospect Genius has compiled a list of some of the best things you can do for your company's online advertising campaign in the coming year. By putting into practice even a few of these suggestions for smarter advertising, you'll see a greater return on your efforts over last year. Resolutions to Improve Your PG Campaign Include your business name in your voice mail greeting. When matched with a friendly tone, it's a professional touch that makes a strong first impression on prospective customers. Send us your company photos. We'll add them to your LeadTrax™ site for a personal touch that appeals to prospects. Pictures should reflect your industry’s expected level of professionalism. For example, appliance repairmen can pose next to their toolbox or truck, but tax attorneys should have a professional head shot. Do what you can to make sure your directory listings are populated with recent reviews. While this is somewhat out of your control, it's important to keep in mind since prospective customers pay closer attention to reviews from the last few months. Remember Prospect Genius's package options: Add PPC to strengthen your campaign. Use Boost to promote a seasonal offering. Sign up for a local AdBlast to promote a special discount. Don't let calls go to voice mail. There's no excuse. Use your phone package options: Send... --- ### Optimize Your Site Before You Bid on AdWords - Published: 2013-12-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/optimize-your-site-before-you-bid-on-adwords/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: Google AdWords, mid-month, newsletter, ppc, Prospect Genius, seo Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will sell a product, but they don't want to advertise a brand that they can't vouch for, lest they ruin their own reputation. This rule applies to PPC ads shown on Google's search results pages. To protect their brand, Google tries to ensure that the ads they display are actually related to the searches performed. So even though your PPC (a. k. a. "AdWords") ad might match the keywords in a search query, Google won't show it unless it seems to promote something valuable and relevant to the searcher. That is, of course, unless you're willing to pay them a boatload of money to display it. That's where an optimized website comes in. If your ad is linked to a site that has informative content related to the search term, then the ad will be much more successful without costing you an arm and a leg. So optimize your site before you bid on AdWords. Google AdWords and the Quality Score The way Google AdWords works is that Google sets a minimum price for each ad group, and advertisers then bid on the maximum amount that they’re willing to spend per click. Generally, higher bids will appear closer to the top of the search results pages. However, there’s another way to have your ad appear higher in the search results without spending a fortune: You can also strive for a higher Quality Score... . --- ### Take Full Advantage of What Prospect Genius Has to Offer - Published: 2013-12-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/are-you-taking-full-advantage-of-what-pg-has-to-offer/ - Categories: Blog - Tags: CallTrax, first of month, LeadTrax features, newsletter, online advertising campaign, ppc, Prospect Genius, seo You've already taken the perfect first step in signing up for Prospect Genius's online advertising services. But are you doing everything you can to optimize your campaign's success? Work gets busy, and it's easier to just leave your campaign in the hands of our specialists. While you can enjoy some success by doing that, you'll get much more bang for your buck if you become an active participant in your campaign. In this post, we'll highlight some of the services and features available from Prospect Genius that you could be using right now to get the greatest return from your online advertising campaign. Take Advantage of Included Features The Client Portal is an invaluable tool, providing a handful of free features that can empower you to boost your LeadTrax™ site, manage your leads, and improve your business's success. Company blog and photo gallery — You can access both the blog and the photo gallery through the Client Portal to post fresh content on your LeadTrax site on your own. Write a quick blurb about a recent job in the blog, and add accompanying pictures in the gallery. It's a great way to frequently populate your site with new content, which will boost its SEO value overall. Call monitoring and recording — Through the Client Portal, you can listen to and record all of the phone calls on your CallTrax™ line. By going back and listening to how you handle customer calls, you'll be able to improve customer service and make sure that... --- ### DIY and PPC Don't Mix - Published: 2013-11-14 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/hire-a-professional-for-your-ppc/ - Categories: Blog, Tips and Tricks - Tags: DIY, mid-month, newsletter, online advertising, ppc, Prospect Genius As a small business owner, you're accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That's what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for most DIYers. For that reason, PPC is best left to the pros. Stick to What You Do Best Whether you're an appliance repairman, electrician, or HVAC contractor, you're a definitive expert in your field. But would you do your own company's taxes? Perform your own office cleaning? Be your own attorney? Theoretically, you could do all of these tasks on your own, but it would take a substantial amount of time away from your job as you learned the ropes and stumbled your way through the process. And that doesn't even guarantee satisfactory results! Doesn't it make more sense to utilize the skills of a trained professional so you can focus on your own area of expertise? On the flip side, would you recommend DIY furnace installation or panel upgrades to homeowners with no HVAC or electrical experience? Probably not. Why? Because some jobs are simply too advanced for anyone but an expert. Online Advertising Is a Profession Like Any Other If it makes sense to trust your company's tax needs to an experienced accountant, then why shouldn't you do the same for your PPC campaign? Internet advertising is no different from any other profession in terms of... --- ### Beat the Competition by Promoting Your Seasonal Services - Published: 2013-10-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/beat-the-competition-by-promoting-your-seasonal-services/ - Categories: Blog, Tips and Tricks - Tags: first of month, newsletter, promotion, Prospect Genius, seasonal services, social media Capitalize on Winter's Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and are able to plan in advance. Plus, if you get the word out early enough, you'll be able to spread out your appointments over a wider time span, which means you won't have to turn away as many calls due to scheduling conflicts. Promoting your seasonal services now will help maximize your profits this winter. Seasonal Services... Like What? If you can't think of a seasonal service that your business offers, don't fret: We've compiled a short list of suggestions for the industries that we most frequently serve. Even if your company doesn't fall into one of these categories, these suggestions should trigger some ideas of your own: HVAC — Remind local homeowners that it’s a good idea to have their furnaces, boilers, or water heaters tuned up before the truly cold temperatures hit. Appliance repair — Promote kitchen appliance repairs like oven and stove repair, garbage disposal repair, and dishwasher repair before people invite a long list of guests over for Thanksgiving, Christmas, or New Year's. Nothing’s worse than having a house full of hungry people and no way to cook the turkey. Landscaping — Remind homeowners and property managers that they’ll need to winterize the sprinklers and irrigation systems in their... --- ### SEO Is Crucial. Make Sure You Can Afford It. - Published: 2013-10-17 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/seo-is-crucial-make-sure-you-can-afford-it/ - Categories: Blog, Tips and Tricks - Tags: lead generation, mid-month, newsletter, pay per click, Prospect Genius, seo process Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they'll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just enough to pay for the initial setup fee and the first month, hoping that will be enough to amplify their web presence. Unfortunately, that's not the way SEO works. SEO Is a Slow Build SEO, especially for lead generation purposes, takes time. Business owners are typically looking at a baseline of three months before they can expect to see results. That's why most online advertising experts recommend hiring a company that offers services on a monthly retainer, which means a business owner pays a monthly fee to have an SEO company perform regular site maintenance, analytics, call reports, keyword research, link building, and more. (This is the model that Prospect Genius follows. ) But if you do opt for a monthly retainer, then you'll need to plan for at least three months of payment before seeing any tangible improvement in your web presence. Note: Sometimes, the process can take up to six months, depending on the condition of your web presence before you hire an SEO company. If you have mismatching information on business directories, social media pages, and Google+ listings, or you've previously participated in dubious or spam-like behavior, then three months may not be a sufficient timeline for resolving these problems and boosting your... --- ### Make Your Presence Known: Get More Customer Reviews Online - Published: 2013-09-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/make-your-presence-known-get-more-customer-reviews-online/ - Categories: Blog - Tags: citysearch, customer feedback, customer reviews, Facebook, first of month, Google+ Local, newsletter, Prospect Genius, Yelp Day in and day out, you're churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn't reflect that? Why aren't your company's customer reviews pages brimming with five-star ratings? Unfortunately, it's not enough to perform dependable dryer repairs or to install central air systems flawlessly. You also have to get the word out about your satisfying work. That's why getting online customer reviews for your company is now a critical part of promoting your business. When prospective customers find your company online, they want to see how previous customers fared before they make an investment. As David Streitfeld of the New York Times wrote in a recent article, "If you provide a service or sell a product and you are not reviewed, you might as well not exist. " It's simple: If you want to attract more customers, you need to get more customer reviews. Here's how. 1. Make it as easy as possible. Most people are short on time and patience, so make it as convenient as possible for them to leave you a review. After all, they're doing you a favor. Don't make them search high and low for your Google+ listing or Facebook page. Instead, there are a few ways to streamline this process for your customers: Use an on-page feedback feature (like the Prospect Genius one! ). Chances are, your customers are already familiar with your company website, so they'll be able... --- ### Keep Calm and Carry On: How to Respond to a Negative Review - Published: 2013-09-13 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/keep-calm-and-carry-on-how-to-respond-to-a-negative-review/ - Categories: Blog, Tips and Tricks - Tags: customer reviews, customer service, Facebook, Google+ Local, mid-month, newsletter, prospective customers, Yelp Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie's List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. You can't believe what you're reading. It's upsetting to read negative things about your company, especially when you try so hard to satisfy every customer. Sometimes, after you've given it some thought, a complaint might be justified; other times, it feels like you're dealing with an irrational individual who can't be pleased.  Whatever the case may be, don't leave a negative customer review unanswered. Instead, take initiative and respond by following these steps. 1. Keep the Right Audience in Mind Remember that prospective customers will be reading your response; it isn't just for the one person who left the review. In fact, the person who left the review will probably never see your response! Prospective customers are doing their research, carefully reading about others' experiences, and they'll want to gain insight into how you treat your customers. Bearing that in mind, your response should address the issue at hand by explaining what went wrong and how similar problems will be prevented in the future. Prospects want to be sure that you're aware of your weaknesses and that you're actively working to mitigate them. Reading these points in your response will reiterate to them that you're an... --- ### Unpacking the Phone Package - Published: 2013-09-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/unpacking-the-phone-package/ - Categories: Blog - Tags: charges, customer calls, first of month, integrity pledge, lead generation, newsletter, phone package, upgrades The success of our customers is what keeps us moving forward. Our ultimate goal is to make your phone ring with solid leads on the other line. If we aren’t doing that, then we aren’t doing our job. However, sometimes a client’s lead generation campaign works almost too well, and they receive more calls than their initial phone package allows. That’s when we have to adjust a client’s phone package to accommodate more minutes on the phone with prospective customers. The majority of the time, that means a slight increase in our clients’ monthly fee. In this post, we’ll explain how the phone package works and why the fee is actually a win for you. We Don’t Profit From the Higher Price Why do our customers even have to pay for the phone package in the first place? Shouldn’t that be covered by our flat, monthly fee? Our monthly fee is there to cover the cost of hosting your LeadTrax™ site, maintaining your web presence, and performing updates as needed. It also does cover the baseline costs for phone minutes, which is a universal expense for every company. Even Verizon and AT&T have to pay for line charges! Our CallTrax™ feature is driven by a company that specializes in call analytics for ad campaigns, and those services cost money. When we increase your phone package, we have to pay this call tracking company for more minutes. Therefore, when we charge you for additional minutes, we’re simply passing along the charge... --- ### Why Changing Your Company Name Isn't Easy - Published: 2013-08-26 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-changing-your-company-name-isnt-easy/ - Categories: Blog - Tags: campaign performance, company name, first of month, google policies, local online advertising, newsletter, seo process It's frustrating to hear that your plans to change your company name aren't as feasible as you thought. We get it. But online advertisers aren't just being uncooperative or lazy when they tell you that a company name change isn't as easy as just switching the header on your website. "Why," you ask, "in the age of high-speed everything, does it take so much time and effort to make a simple change? Isn’t the Internet supposed to make life easier? " The hard truth is that the Internet's blessing is also its curse. The unlimited spread of data makes it that much harder to revise an established piece of information—in this case, your company name.  Essentially, all of the work that your SEO company initially did when they launched your campaign will have to be redone with your new company name.  That's why we usually advise against name changes. The Name-Change Process Is Neither Simple nor Quick The name-change process is extensive, complicated, and unpredictable. Let’s say the owner of Tony's HVAC wants to change his business name to "Tony's Heating and Air Conditioning. " The process doesn't begin and end with editing their website. If Prospect Genius were their online advertiser, we would have to do the following in this exact order (and keep in mind, every Internet marketing team has its own unique way of dealing with a name change): Revise their website from top to bottom Edit their listings on all of the major search engines, like Google, Yahoo! , and Bing... --- ### For SEO Companies, Two’s a Crowd - Published: 2013-08-09 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/for-seo-companies-twos-a-crowd/ - Categories: Blog, Tips and Tricks - Tags: Google, lead generation, local online advertising, mid-month newsletter, newsletter, online advertising, search engine optimization, seo, small businesses At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most other business ventures. With more than one SEO company on the job, you could actually be harming your prospects, not helping. Here’s why. Two Heads Aren’t Better Than One Think about it this way: You wouldn’t hire two real estate agents to sell your house. You wouldn’t hire two appliance repairmen to fix your broken refrigerator. You wouldn’t hire two moving companies to move boxes and furniture out of your house. The real estate agents would have different marketing strategies in mind, the repairmen would have two different techniques for performing the same job, and the moving companies would literally get in each other’s way. Plus, in each of these scenarios, you would be paying twice as much for a job that could easily be done by just one company. The same logic applies to hiring two separate SEO companies to advertise your business. When you have more than one SEO company working on your online advertising campaign, conflicts are inevitable. Why? Because every company has a unique approach to SEO and a rigidly structured process that must be followed in order to support that approach as effectively as possible. An SEO specialist must have... --- ### 6 Common SEO Practices That Will Get You in Trouble - Published: 2013-08-08 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/6-common-seo-practices-that-will-get-you-in-trouble/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: customer reviews, Google, mid-month newsletter, newsletter, online advertising, SEO practices Day in and day out, we encounter small business owners who are completely misinformed about Google's policies. In particular, there seems to be a lot of false information about the legitimacy (or lack thereof) of certain online advertising practices. We hate to see trusting business owners get in trouble with Google by making honest, albeit misinformed, mistakes. That's we're dedicating this post to highlighting popular online advertising behaviors that are sure to provoke Google's retribution. Below, we've compiled a list of the most illegitimate SEO practices that are somehow still being used. 1. Using a fake address. Google has street-view images of virtually every U. S. address in existence, so they’ll know immediately whether it’s really your business’s location. Moreover, you must be able to receive mail at the address you give, as Google will send you a postcard to verify your location. If there's any question about your address, Google might even have someone drive by to check it out in person! 2. Creating multiple listings for the same company.   Some business owners try to market their company in every surrounding city to optimize their search traffic. Don’t ever do this. More than likely, Google will quickly recognize what you’re doing as spam, and your listings will be suspended. You may even be slapped with a longer-lasting penalty that will haunt you into the future. 3. Using shady back-links.   Sure, links from elsewhere to your own website are highly valuable as far as search engine optimization goes. But if those... --- ### Leverage Your Customer Feedback - Published: 2013-07-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/leverage-your-customer-feedback/ - Categories: Blog, Tips and Tricks - Tags: customer feedback, customer reviews, first of month, local online advertising, newsletter, seo, social media marketing Customer Reviews Are Invaluable When a customer gives you a glowing review of the work and service you provided, you'll want to spread the word as much as possible. In doing so, you'll let prospective customers know that one of their peers has already vouched for the quality of your company. This kind of exposure is invaluable to any business. Reviews Lead to Better Rankings, Too Now, more than ever, is a good time to start utilizing social media outlets and business directories for customer reviews. Since the major search engines’ algorithms are starting to weigh social content more and more heavily, they’ve actually begun crowd-sourcing data from customer reviews in their regular search results. For instance, if one of the query's keywords appears in a customer review from a business’s Google+ Local listing, then that listing is likely to rank higher on the results page. Think Before You DIY Not surprisingly, there are quite a few online platforms that make it easy to advertise businesses and showcase reviews. Some of them include: Facebook Google+ Local Yahoo! Local HomeAdvisor (formerly ServiceMagic) Yelp Bing Places At this point, you might be thinking that you could do all of this work yourself. After all, how hard could it be to gather your customer reviews and dump them into an account? Well, it's a lot more complicated than it looks. First of all, it's important to remember that you should never use one of these platforms exclusively. It’s not a good idea to... --- ### Page One Guarantee? No, Thanks. - Published: 2013-07-02 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/page-one-guarantee-no-thanks/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: mid-month newsletter, newsletter, online advertising, page one guarantee, rankings, seo, Web marketing "We'll put your website on the first page of Google! " "Guaranteed page-one rankings! " "First-page placement guaranteed! " You've heard it all before. If you search Google for SEO services, it won't take long for you to find a slew of SEO companies making these types of guarantees. In fact, these guarantees are so pervasive, you could easily conclude that they're the basis of most companies' business plans. However, when it comes down to it, these companies are guaranteeing something that is 100% out of their control. Sure, there are a handful of tricks and paid programs (e. g. AdWords, pay-per-click) that will automatically boost a website's rankings, but there are too many factors at play for anyone to predict a certain outcome with any accuracy. Yet, that doesn't stop countless SEO companies and local online marketers from making these empty promises time and time again. Here's why you should always be wary of a page-one guarantee. Magic Cures Don't Exist in the World of SEO Online marketers are like doctors. Does that sound like a stretch? Maybe. After all, marketers aren't required to endure eight years of rigorous medical training and they certainly don't save lives on a regular basis. But they're similar to doctors in one fundamental way: They prescribe treatments but cannot guarantee a cure. There are a couple of reasons for this. First... The Solution Relies Heavily on Your Participation Think about the last time you visited the doctor's office. Did you expect a guarantee that you would be... --- ### Missed Calls, Missed Customers - Published: 2013-06-21 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/missed-calls-missed-customers/ - Categories: Blog, Tips and Tricks - Tags: Google+ Local, leads, local businesses, missed calls, newsletter, revenue, small businesses, voice mail Right now, you could be hindering your company's growth without even knowing it. It's no joke. Every time you miss a call, you lose money. In fact, you could be losing upwards of thousands of dollars annually from missed calls alone. Whether it's a call from Google+ Local or a prospective customer, you chip away at your business's future success every time you don't pick up the phone. At Prospect Genius, we've noticed a disturbing behavior among our clients: they aren't answering their phones! For some reason, they don't seem interested in speaking with prospective customers. But we suspect that our clients aren't the only small business owners who are letting countless calls go to voice mail or ignoring calls altogether due to a heavy workload. While it's understandable that you're too busy to answer your phone, we're going to demonstrate in this post why it's still a huge mistake. When Google Calls, You Better Answer As we discussed in a previous post, Google has been contacting local businesses in an attempt to verify their locations and contact information. While every business owner is theoretically vulnerable to these phone calls from Google, we’ve discovered that older listings are the ones being targeted specifically. If your listing predates the Panda and Penguin updates—or, in other words, it’s at least three years old—then you’re likely to receive a phone call from Google (if you haven’t already). When Google calls, it’s imperative that you answer all of their questions correctly, lest your business... --- ### Is Google Trying to Trick You? (And Other Related Scams) - Published: 2013-06-06 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/is-google-trying-to-trick-you-and-other-related-scams/ - Categories: Blog, The Google Guru, Tips and Tricks - Tags: newsletter As any savvy business owner or SEO specialist already knows, there's an overabundance of online scams and unfair Google policies taking over web-based marketing. You don't need to hear it from Prospect Genius.  However, we'd like to dedicate this post to a few of the disturbing trends and scams that we’ve noticed recently in hopes that it will help some of you avoid potential dangers down the road. In particular, these cons and rip-offs are related to Google and Google+ Local. Scam #1: Google Impostors Call Businesses, Seek Private Information The first major scam that's increasing in frequency involves anonymous third parties calling business owners under the guise of “Google,” “Google Inc. ,” “Google Places,” or a similar name. While the idea of pretending to represent a company in order to trick unsuspecting victims into payment or divulging valuable information is nothing new, this poses a new problem unique to our current state of technology. Now, with resources like caller ID, it’s easier than ever for miscreants to deceive innocent business owners and lead them to believe that they’re speaking with a Google representative. Using these tactics, they’ll ask you for personal information and even convince you to sign up for a paid program that doesn’t exist. Of the scams that will be highlighted here, this one is by far the most dangerous. How to Protect Yourself As stated above, these swindlers have engineered a way for their telephone account names to display on caller IDs as different variations of “Google. ” But... --- ### Changes to Google+ Local That YOU Should Know About - Published: 2013-05-20 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/changes-to-google-places-that-you-should-know-about/ - Categories: Blog - Tags: google maps, Google updates, local online advertising, newsletter Surprise, surprise: Google is revising its local search policies again. At Prospect Genius, it’s our responsibility to stay on top of these ever-changing policies and how they could potentially impact you, our valued clients. As Google adapts their policies, we must adapt ours to ensure the ongoing success of your business's lead generation program. Fortunately, we haven't had to make many changes on our end this time, but there are certain things that you and we will have to do a bit differently in order to accommodate Google's demands. Below, we’ve outlined the latest policy changes as they stand at the time of this writing. We've also included the ways in which they could affect your business and our suggestions for how to deal with them. New Policy: Google Gives You 30 Days to Submit Your PIN In an attempt to crack down on fake addresses and businesses, Google+ Local mails a postcard (or, on rare occasions, calls you directly) with a PIN to your physical location as soon as you attempt to create a new listing or claim an existing one. They require you to submit that PIN on Google+ Local as a means of verifying that the address exists and that you live or work there. Your PIN is set to expire in 30 days as a way of preventing spam and fraud. How Will It Affect You? Because Prospect Genius is in charge of maintaining your company’s Google+ Local listing, you need to provide us with your... --- ### Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study - Published: 2013-04-29 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/is-yelp-doing-more-harm-than-good-for-your-business-part-2-prospect-genius-case-study/ - Categories: Blog, Tips and Tricks - Tags: local online advertising, newsletter, Prospect Genius, small businesses, Yelp Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today's followup post, we'll detail how, like many businesses, Prospect Genius was hit by Yelp's well meant but poorly executed practices. It was an unfortunate experience, to say the least, but there are some important lessons in our story that are worth sharing. First, an Overview... As you know, Yelp is a self-described urban guide that's predicated on active users and community members voluntarily writing reviews of local businesses. Its purpose is to enable individuals to assess how well other customers fared with nearby companies in terms of service, quality, price, and overall value. Generally speaking, Yelp empowers consumers and helps businesses connect with prospective customers. However, there's a major flaw in Yelp's review system, namely the automated review-filtering software. Intended to improve the reliability of Yelp’s content, it weeds out questionable reviews while keeping seemingly trustworthy ones. When a review is filtered out, its star rating goes with it, leaving zero impact on a company’s rating, for better or worse. While this seems like a good idea in theory, it has actually wound up hurting a great number of users due to an imperfect algorithm that seems to favor negative reviews over positive ones. This is what happened to Prospect Genius’s very own Yelp listing... How the Issue Transpired We’ve been in business for over five years now, and we’ve always committed... --- ### Local University: Prospect Genius's Higher Education - Published: 2013-04-19 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/local-university-prospect-geniuss-higher-education/ - Categories: Blog - Tags: local online advertising, local SEO, Local U, newsletter, Prospect Genius At Prospect Genius, many of our clients are family-owned, brick-and-mortar businesses. They are extremely talented and knowledgeable in their respective trades and industries, but since they don't specialize in online marketing, they aren't always familiar with best practices and sound SEO strategies. Instead, it's our job to stay abreast of all the latest developments in the online advertising world and remain as knowledgeable as possible about the evolution of local SEO. That's why they hire us, after all. In our most recent attempt to stay up to date with new local advertising strategies, we decided to attend a Google-sponsored event known as Local University. The conference was put together by a brain trust of the savviest SEO experts in the industry, focusing on an array of topics that centered on improving Google Maps rankings and local search results for businesses of all shapes and sizes. We knew that this would be an educational and invaluable experience, so we sharpened our pencils, opened our notebooks, and got to work.     Why a Conference? As anyone in the SEO field knows, the world of local online advertising is constantly changing.  This is especially true for Google+ Local, which is predicated on the physical location, relevance, and proximity of search results. Effective SEO on a local level is an art form and a science all at once. As Google takes strides to weed out lazy, dishonest web marketers through update after update to their search algorithm and filters, the process gets just a... --- ### Is Yelp Doing More Harm Than Good for Your Business? - Published: 2013-03-29 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/is-yelp-doing-more-harm-than-good-for-your-business/ - Categories: Blog - Tags: business directories, filtered reviews, local online advertising, newsletter, Prospect Genius, Yelp Small businesses in every corner of the country are wondering where all of their good Yelp reviews have gone. Yelp's official website states that their primary purpose is "to connect people with great local businesses. " What they don't tell you is that a large number of these upstanding local businesses are feeling the squeeze of Yelp's practices every day. This is especially true when it comes to reviews. In fact, a shocking number of small businesses have reported that a majority, if not all, of their positive reviews have been filtered out while their negative reviews remain. But before we get into the nuts and bolts of how Yelp's filtering system may be hurting instead of helping, let's take a quick look at what Yelp even is... (Source: Yelp. com) Yelp: A Brief Overview If you're a frequent Internet user, you've probably noticed that Yelp listings for local businesses tend to appear at the very top of Google search results. If you're also an informed user, then you probably clicked on that listing to check out the business's contact info and reviews. Yelp. com is a relatively up-and-coming website that only gained significant traction on Google’s search results when Google dialed up the importance of reviews about 12 months ago. Yelp describes itself as an “online urban city guide,” designed to assist locals on the hunt for good restaurants, bars, hair salons, repair shops, dentist offices, and the like. Moreover, it helps local businesses connect with the people who are already searching... --- ### The Prospect Genius Portal App: A New Way to Track Lead Generation - Published: 2013-03-08 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/the-prospect-genius-portal-app/ - Categories: Blog - Tags: apps, lead generation, local Internet advertising, newsletter, Prospect Genius, seo, SEO for mobile browsing, smartphones We're always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we've been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we're happy to announce that the Prospect Genius Portal app is now available for Androids and iPhones! Why an App? Well, think about it. Did you notice any particular trend the last time you strolled through the mall or sat down at a restaurant? If you did, it might have had something to do with the fact that smartphones are popping up everywhere. No matter where you turn, it seems like someone is always typing or scrolling away on their smartphone.   But it's not an illusion. In fact, studies show that more than half of all American consumers use smartphones. It makes sense, too: their high-speed wireless connections and sleek designs make it easier than ever to be productive and social on the go. For that reason, smartphones are becoming more popular by the day, especially with business owners and service providers who travel from location to location for work. At Prospect Genius, we've noticed an influx of smartphone usage among our clients, which is why we decided to design our very own app. The way we see it, our clients are already using their smartphones several times a day for e-mail, texting, web browsing, and more—so why not use it to keep track of their Prospect Genius... --- ### Reflecting on 2012 and Making Changes for 2013 - Published: 2013-01-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/reflecting-on-2012-and-making-changes-for-2013/ - Categories: Blog - Tags: local Internet advertising, newsletter, online advertising, Prospect Genius, sales, seo As a business owner, it’s always a good idea to evaluate how things are going in order to make the necessary changes. After all, genuine improvement can only be achieved once you've honestly reflected on your strengths and weaknesses. If you're serious about making 2013 your company's best year yet, then thoroughly assessing the successes and shortcomings of your business is an essential step. We do it often here at Prospect Genius and encourage you to as well! Since it is the year 2013, and considering that you're already checking out our niche blog, we're going to assume that you're employing some sort of Internet marketing or lead generation program for your company. If, upon reflection, you're wondering what you could do to strengthen your company's online advertising campaign, then you'll want to read this short checklist that can help you take your lead generation campaign to the next level. Checklist Have you been diligent about sending in your Google, Bing, and Yahoo! PINs as soon as your SEO company has requested them? Having your business displayed on these three major search engines is vital to your online success, so it's important to provide your SEO company with these PINs promptly. Have you been controlling the quality of your site's images? Photos of you and your employees on the job work best. Pictures of your work vehicles or office are great, too! Images help convert site visitors into customers, so they can make a world of difference. And remember: grainy... --- ### Business 101: How to Close More Sales - Published: 2012-12-14 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/business-101-how-to-close-more-sales/ - Categories: Blog - Tags: CallTrax, newsletter, Prospect Genius, sales advice, seo Often times, businesses get plenty of phone calls and inquiries about their services, but end up having trouble closing the sale. If you’re in this position, don’t worry; you’re not alone! Sealing the deal is a common problem for all kinds of business owners. For some strategies on how to close more sales, we went to one of the top account managers here at Prospect Genius for some insight. Below is the advice he shared: Sales Advice from Morgan Pellitteri, PG Account Manager When a prospective customer calls in with a question, it’s only natural to want to answer it. But, in many cases, it ends up being the company that asks the questions that earns the business. How does that work? Well, how many times have you gotten a service call that plays out something like this: Prospect: "How much do you charge? " You: "X dollars. " Prospect: "Okay. I will call you back. " Once he or she is off the phone with you, the prospect is most likely going to call additional companies until they find a lower price, OR one of your competitors takes the time to ask about the client’s specific needs and deliver a customized solution. In many cases, that competitor’s prices don’t end up being lower than what you had quoted, but they manage to close the deal by working to meet the client’s particular needs. To create the best opportunity to earn a prospect’s business, here’s an alternative to how that original conversation worked... --- ### A New Look for Your Site! - Published: 2012-11-19 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/a-new-look-for-your-site/ - Categories: Blog - Tags: blog, newsletter, online advertising, Prospect Genius, seo Looking to get the absolute most out of your lead generation campaign with Prospect Genius? Then upgrade to our new LeadTrax™ site template, Bubbles. The new template is a great choice for: An exciting new layout Dynamic color choices A large header photo box, perfect for showing off your logo, company vehicle, and more A new look can actually provide your campaign with a boost. That’s because with a newer, more exciting style, the better chance you have of getting site visitors to call! In short, just by upgrading to the Bubbles template, you may be able to convert more site visitors into paying customers! Same Great Site Features Switching to the Bubbles template means you get an engaging new look, without losing a single one of the great features your site already has. The blog, the photo gallery, advanced call routing, and more are all here to stay! It’s important to keep adding pictures and updating your blog, because the more involved you are with your campaign, the more successful it will be! Good photos, particularly, can make all the difference. As a dynamic and attractive feature on your LeadTrax site, eye-catching images can help you set yourself apart from the competition. The same goes for your blog. Frequent posts can help ensure that your business stands out from the crowd. Blog posts can be anything from great pictures to industry tips and tricks to specials you’re offering. In fact, if you’re running a holiday discount or promotion, don’t... --- ### Make Your Online Advertising Campaign More Successful! - Published: 2012-11-08 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/make-your-online-advertising-campaign-more-successful/ - Categories: Blog - Tags: Blogging, newsletter, online advertising, Prospect Genius, seo Here at PG, our clients often ask us how they can help make their online advertising campaigns more successful, without spending any more money. It may sound like an impossible request, but there’s actually a quick and easy solution to boost your online advertising for free: blog! At PG, we offer all of our clients access to a free blogging feature built right into their LeadTrax™ site. This feature can be an extremely effective marketing tool, but only if you use it. It’s a simple way to promote your company to potential customers and to give your ranking on Google a leg up. 5 Great Reasons to Blog Today You can show off your work! A blog is an ideal place to put your work on display. Show before and after pictures, brag on your team with action shots, or just introduce yourself through a head shot or vehicle picture. Potential customers love to see photos of your work as well as who you are. In fact, great photos could even be the push needed to encourage them to choose you over a competitor. Just snap a few photos and then upload them to your blog. Adding a descriptive caption such as “Check out this beautiful hardwood floor we installed for the Doe family in Albany” can be particularly effective because it includes keywords that Google will pick up on. You can promote discounts, coupons, and sales. Our clients are often asking us to post event flyers or coupons on... --- ### Hurricane Sandy Announcement - Published: 2012-11-05 - Modified: 2012-11-05 - URL: https://www.prospectgenius.com/blog/hurricane-sandy-announcement/ - Categories: Blog As you probably saw on the news last week, Hurricane Sandy caused widespread devastation across many of the coastal areas in the Northeast. Many families lost everything in this superstorm, and are now living without the basic necessities. If you’re looking for a way to help those families and towns recover in the wake of the storm, we encourage you to consider donating to the Mercury One Disaster Relief Fund. We support this organization because 100% of donations go directly to the victims, with 0% being spent on overhead. Let’s work together to help rebuild after Sandy! For more information about the Mercury One Disaster Relief Fund, visit their website: http://www. mercuryone. org/faqs. --- ### Ring, Ring... Part II - Published: 2012-09-24 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/ring-ring-part-ii/ - Categories: Blog - Tags: call recording, lead generation, new customers, newsletter, Prospect Genius, seo, small businesses In our last post, we announced three new features available through our client portal: Calls by Day of Week Calls by Hour of Day Call Length by Hour These reports provide our clients with valuable information regarding their busiest days in terms of phone traffic, helping them to make informed business decisions to promote the success of their companies. To make all this a little bit less abstract, we’ve created a case study to show you just how valuable this call information can be! Case Study So we’re going to take a look at real data from all three reports for one of our actual clients. Let’s call them Flooring Company X. To start, let’s take a peek at their calls by day of the week: By looking at this graph, you can clearly see that Flooring Company X receives the majority of their phone calls Tuesday through Friday. They get the greatest number of calls on Thursday, with Friday being a close second. Now let’s see what time of day the phone is ringing: You can see that calls start coming in about 9 a. m. and don’t really die off until after 3 p. m. These are prime working hours when the company is most likely on the jobsite and unable to take calls. Finally, let’s take a look at the number of calls that are being answered versus how many are going to voice mail. The Call Length by Hour report can do a pretty good job of illustrating... --- ### Ring, Ring... Part I - Published: 2012-09-10 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/ring-ring-part-i/ - Categories: Blog, Tips and Tricks - Tags: call recording, lead generation, new customers, newsletter, Prospect Genius, seo, small businesses At Prospect Genius, we've created a handful of tools that allow us to analyze the performance of our clients' lead generation campaigns. One of the primary tracking tools used to indicate a campaign's efficacy is the call report, which provides us with statistics about when and how the customers of our clients are searching for their business.  These statistics are broken down by day of the week, hour of the day, and length of the call. We recommend that every business owner take a few minutes to compile data about each day's incoming customer calls. Here's why. Some Days Mean More Calls After taking a peek at our Calls by Day of Week tracker, we found that many businesses received a major increase in incoming calls on one particular day of the week. Since many businesses receive the most telephone traffic on a specific day of the week, this means it’s extra important to be available to take calls on that particular day! For example, across the paving industry, Monday had the highest volume of calls, at nearly 30%. However, for the roofing industry, Tuesday had the greatest number of calls, with 27% coming in on that day. With Saturday and Sunday being the two slowest days for call traffic in both industries, people seem to be waiting for the beginning of the work week to call and schedule their service needs (likely to avoid emergency/weekend service fees). If you miss calls on Monday or Tuesday, you could be missing out on a ton of appointments! Potential customers aren't likely to... --- ### Ring, Ring: It’s Google Calling - Published: 2012-08-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/ring-ring-its-google-calling/ - Categories: Blog, Tips and Tricks - Tags: Google listing, Google+ Local, newsletter, online advertising, Prospect Genius If you have a Google+ Local listing, chances are Google is going to call your business—or they already have. That’s because when Google isn’t able to verify information about your business with their own resources, they pick up the phone to confirm that info with the owner. In particular, specific things, such as alterations or updates to your listing, can often trigger a phone verification. So if you’ve recently changed your business’s name or switched phone numbers, be prepared for Google to call. Sounds easy enough, right? Well, when it’s Google on the other end of the line it’s not exactly that straightforward... So What’s the Problem? Well, the issues stem from the fact that the Google representative making the call is based in India. The caller may or may not even mention that he’s connected with Google (from what we’ve heard, he probably won’t) before bombarding you with questions. The unfortunate result is that most business owners receiving these calls assume they’re from telemarketers, and immediately hang up. Check out this scenario playing out for one Memphis company. This is unfortunate simply because if you hang up, and Google can’t verify your business’s info on the phone, your listing is in trouble. It will be replaced with the dreaded “We do not support this location” message. And when your Google+ Local listing is down, you are going to miss out on boatloads of customers! To make sure this doesn’t happen to you, just ask who’s calling before hanging up... . --- ### Online Presence: Keep It Consistent - Published: 2012-08-06 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-presence-keep-it-consistent/ - Categories: Blog - Tags: Google+ Local listing, newsletter, online advertising, Prospect Genius, search engine optimization As most companies with an online presence already know, your Google+ Local listing is a vital part of your web advertising campaign. But, unfortunately, it’s one of the trickiest to handle. With Google’s quality guidelines undergoing constant revisions, your listing is at risk for receiving a violation—and all the negative consequences that go along with it. At Prospect Genius, we deal with Google each and every day, and, with the help of our in-house Google expert, we’re able to stay in the loop about all of Google’s updates and how they might affect your online advertising efforts. Perhaps one of the most important steps you can take to ensure your Google+ Local listing is active and displaying the correct information about your business is to make sure that your online presence is consistent elsewhere. How can having the same information on other sites affect your Google+ Local listing? Well, because Google uses information from all over the web to check your business’s listing. That’s because if Google only used the info submitted through business accounts, they’d end up with a ton of false and spammy listings. To guard against this, they gather data from all over the web. If this process doesn’t give them a good enough picture of your business, they might even call you up to verify the accuracy of your info! So, how can you work to make certain your online identity is consistent? The first, and most important, step is simply ensuring that you’re promoting all... --- ### Prospect Genius Reports Continuing Growth, Hiring - Published: 2012-08-01 - Modified: 2012-08-01 - URL: https://www.prospectgenius.com/blog/prospect-genius-reports-continuing-growth-hiring/ - Categories: Blog, Press Releases - Tags: job growth, online advertising, Prospect Genius, search engine optimization, seo Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm. This search engine optimization company, based in Troy, New York, has seen a 20% growth in full-time staff during the first half of 2012. With new positions created in the sales, content management, and administrative departments, PG is registering development across the board. The July 9 addition of Jeff Pechenik, filling a new content specialist slot, represents the latest addition to the company. As PG President Alex Pelli comments, “With the massive growth of the sales team, we’ve also had to increase our staffing levels in the back office. Adding Jeff to the group means our content specialists won’t be stretched as thin. Our goal is to give each client top-quality, individualized attention, and increasing the size of our content management team makes certain our clients get the service they deserve. ” Prospect Genius’s growth parallels the increasingly large demographic that relies on online sources for information. Some 91% of adult Internet users report using a search engine to locate info on the web, according to a February 2012 Pew Internet survey. With the increasing size of this online advertising audience, it’s not surprising that more small companies are in the market for Internet marketing tools. Prospect Genius partners with these local businesses to provide SEO solutions to connect with online searchers in their communities. Pelli explains, “Demand is increasing for effective online advertising. We’re growing to help more small companies... --- ### Prospect Genius Announces Creation, Filling of Sales Manager Position - Published: 2012-07-31 - Modified: 2012-07-31 - URL: https://www.prospectgenius.com/blog/prospect-genius-announces-creation-filling-of-sales-manager-position/ - Categories: Blog, Press Releases - Tags: online advertising, Prospect Genius, search engine optimization, seo As the latest hire in their continuing expansion, Prospect Genius has recently brought in Mike Coleman for the newly created role of sales manager. With the late-June addition of this position, Prospect Genius has now doubled the size of their sales staff since the beginning of 2012. Alex Pelli, president of Prospect Genius, explains, “As the sales team has increased, we felt it was important to bring in a manager who could make sure these folks were getting the support and guidance they need. ” The sales manager position was developed to sustain, strengthen, and expand the sales team through the leadership and guidance of this experienced sales and advertising executive. With a background in sales going back to 1997, Coleman brings with him extensive experience in both marketing and management. Melding his expertise in customer relations, calling strategies, and training with Prospect Genius’s hallmark model of integrity in online advertising, Coleman’s role is primarily designed to help existing and future account managers as they help clients. As Pelli states, “We were presented with the opportunity to bring Mike on and we jumped at it. One of his major directives is to grow the sales team through recruiting high-quality people as well as to help equip our current account managers with the tools they need to maximize their success. ” In taking the reins as sales manager, Coleman will be working alongside the rest of the PG sales team to reach out to local businesses and service providers to help them achieve... --- ### Newsflash: Press Releases Can Help Spread the Word About Your Company - Published: 2012-07-25 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/newsflash-press-releases-can-help-spread-the-word-about-your-company/ - Categories: Blog, Tips and Tricks - Tags: lead generation, newsletter, online advertising, Prospect Genius, seo From new coupons and promotions to staff expansions to equipment upgrades, the things that happen behind the scenes of your business don’t always feel fresh or exciting. However, did you know that these seemingly small events are actually perfect opportunities to get the word out about your company? Our clients have found tons of success using press releases to make their news known. So What Exactly Makes for a Newsworthy Item? Virtually any recent change or announcement pertaining to your company that might be of interest to your community could qualify as “newsworthy. ” You might not consider a new discount for veterans or the recent hire of an installation technician to be riveting news, but if it has the potential to impact local consumers, then it’s the perfect subject for a press release. Here are a few examples: - Hiring employees - Sales promotions or coupons - Completion of training or certification - Moving locations - Opening additional locations - Adding new services or features - And more! Use Press Releases to Reinforce Your Online Advertising Efforts Let’s say that you’ve just hired a new sales rep or you’re promoting a service that you only offer seasonally. Aside from announcing that small piece of news, what can a press release really do for your online advertising efforts? Well, you’d be surprised at the punch that press releases can pack. Adding value to your online advertising campaign in a variety of ways, press releases: Generate positive brand recognition.  The more your company... --- ### Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team - Published: 2012-07-18 - Modified: 2012-07-18 - URL: https://www.prospectgenius.com/blog/prospect-genius-in-troy-ny-adds-new-campaign-coordinator-to-customer-service-team/ - Categories: Blog, Press Releases - Tags: online advertising, Prospect Genius, seo Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company recently announced a new addition to their customer service team, which will allow them to better serve the needs of their clients by making another representative available to answer questions and address concerns. Starting in June 2012, Alisa Sandberg has become the newest campaign coordinator on Prospect Genius's customer service team. The responsibility of the campaign coordinator is to communicate with the client throughout the entire SEO campaign, from approving the initial launch to resolving any complications to personalizing the site content. As the primary client contact, the assigned campaign coordinator becomes the face of PG for that customer. Given that the campaign coordinator is the client's main point of contact, President Alex Pelli says, "We look for people who have a magnetic personality, a positive outlook on life, and believe wholeheartedly in the value and importance of integrity. " He adds, "Alisa certainly embodies all of these things and has already been a tremendous addition to the team. " As articulated on the company website, "Prospect Genius creates online marketing solutions for small businesses. Our team pursues this calling with an unshakable commitment to integrity in order to help organizations and companies not just survive but grow and prosper. " In conjunction with this mission, a select group of business owners will be assigned to Sandberg's care, as fewer clients per campaign coordinator means better customer service for each client. With this expansion... --- ### Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge" - Published: 2012-07-11 - Modified: 2012-07-11 - URL: https://www.prospectgenius.com/blog/prospect-genius-hires-new-account-manager-maintains-integrity-pledge/ - Categories: Blog, Press Releases - Tags: integrity pledge, online advertising, Prospect Genius, seo Small business owners nationwide searching for an SEO company that's dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company's proclaimed dedication to professional integrity. In May 2012, Noelle Lak became Prospect Genius's newest account manager. A recent graduate from The College of Saint Rose in Albany, NY, Lak brings experience from her previous positions as sales associate, brand ambassador, and sales coordinator to Prospect Genius's growing sales team. However, according to President Alex Pelli, Lak was hired because, in addition to exhibiting practical sales experience, she embodies the set of business ethics consistently promulgated by the company.  Pelli says that it takes more than demonstrable sales experience to become a member of the Prospect Genius team: "Although we're in a perpetual hiring mode for sales, we're being very picky because only sales reps that espouse our ethical code will be hired. " He adds, "That slows down the process, but it produces a better team as well as a better customer experience. " The "ethical code" that Pelli refers to is contained in the Prospect Genius Integrity Pledge. The pledge, which each Prospect Genius team member is required to sign upon employment, functions as a guideline for employee behavior in the context of client interaction and overall service to the company. Emphasizing customer satisfaction, one of the tenets... --- ### Goodbye, Google Places - Published: 2012-06-07 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/goodbye-google-places/ - Categories: Blog - Tags: Google + Business Pages, Google Places, Google+ Local, newsletter, online advertising, Prospect Genius Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new Google+ Local. If you follow us on Twitter, you’ve already heard, but we thought it would be helpful to go into a little more detail to help folks understand just what this change means for their businesses. (If you want to check out our tweet, you can find it here. It also includes a link to a CNN article covering these changes. ) Within two hours of this Google update rolling out, the PG team was hard at work to assess the damage. The next two days were filled with our entire team combing the Internet for information, brainstorming theories, and testing out these hypotheses. Now that we are confident in our understanding of the new Google+ Local, we feel it's the right time to let you know what's going on. What Does All This Mean? The short and sweet answer is that Google Places and Google+ Business Pages are being merged into a single entity. With last Wednesday’s rollout, they’ve just finished up step one of this process—essentially only visual changes. At this point, only how your information is being displaying to users has changed. No data has been modified, and only minimal functionality enhancements have been rolled out. A number of our clients have called in wondering if they need to create a Google+ Business Page as a result of this update. We’ll tell you what we’ve been telling... --- ### Celebrate with Savings - Published: 2012-06-04 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/celebrate-with-savings/ - Categories: Blog - Tags: newsletter, online advertising, Prospect Genius, seo Here at Prospect Genius, we’ve decided to celebrate the Fourth of July by offering you great savings! We believe that what makes America great is YOU. As a small business owner, you embody the strong work ethic and independent spirit that have run through the fiber of our country from the very beginning. That’s why we’re honoring your dedication to our nation’s continuing greatness by offering a great discount for new clients this Independence Day. In fact, we’re extending the celebration for 44 days. Sign up for our lead generation program during the 44 days between June 1 and July 15, and you’ll save $44 per month for your first four months! Like you, we’re committed to providing our customers with high-quality services and uncompromising professional integrity. We also believe that America’s strength comes from employing American workers and buying American-made products, so our team is 100% domestic and always will be. At Prospect Genius, we’re here to help continue our country’s enterprising spirit by supporting respectable business owners like yourself with cutting-edge online advertising. As part of our dedication to your overall success, our team is offering you this great discount as a reward for all of your hard work. It’s the least we can do. Call or e-mail PG to get started with our lead generation program—and our Fourth of July savings—today! --- ### Why Recent Google Updates Should Matter to You - Published: 2012-05-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/why-recent-google-updates-should-matter-to-you/ - Categories: Blog, Tips and Tricks - Tags: Google Algorithm, Google updates, lead generation, newsletter, online advertising, Penguin update, Prospect Genius, seo, Venice update Did you know that Google is rolling out new updates every month or so? Did you know that just ignoring these changes can negatively impact your online advertising efforts? Here at PG, we talk to local business owners each and every day, and most folks we come across have a “who cares” attitude when it comes to Google’s updates. Since these updates can have a major impact on your local business, we thought it wise to explain why all this does matter! The Venice Update Back at the beginning of the year (February to be precise), Google launched the Venice update (details). According to their official statements on the changes, Google claims this update "improves the triggering of Local Universal results" and that the newly revised system is able to "find results from a user's city more reliably. " While these statements are certainly true, it’s important to realize, just like every other business, Google spins the information it provides to the public for self-serving reasons. So, read between the lines to understand what’s really going on, and how it affects you. Why YOU Should Care The importance of the Venice update for you, and your local business’s online advertising efforts, is that Venice essentially burned the rule book regarding map listings and organic results. Before the update changed the system, it used to be that your website could rank well without your map listing, and vice versa. But those days are long gone. The new reality is that if you... --- ### Quality Photos = More Phone Calls! - Published: 2012-05-18 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/quality-photos-more-phone-calls/ - Categories: Blog, Tips and Tricks - Tags: newsletter, online advertising, pictures, Prospect Genius, search engine optimization We’ve talked about this once or twice before, but having photos on your website is so important, I’ve decided to revisit the topic again. Here’s why: Studies have repeatedly illustrated that when a website features good photos, it performs better than those without. But, beyond the realm of research, here at PG, we see that rule of thumb play out among our clients every day. Customers who send in photos for their websites really do get more leads and overall better performance for their sites! If you still don’t have images on your site, or you only have low-quality, stock photos, it’s never too late to make changes. You only need a handful of great pictures to make a difference for your webpage, and the old adage, “Better late than never,” certainly applies. So what kinds of photos work best? I’m glad you asked, because great photos ensure you reap the maximum benefits. Staff photos: Group shots of you and your team are a great way to literally put a face on your company. Take the photo standing in front of your shop, or get your technicians company shirts for an extra-professional touch. Staff photos can help make prospective customers more comfortable with your company, making them more likely to hire you, especially if you’ll be coming to their home for a job. Kids and pets: Everyone loves a cute kid or two. If you run a family-owned business, a family photo is a great option for your website. Just... --- ### Social Media and Your Business - Published: 2012-05-03 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/social-media-and-your-business/ - Categories: Blog, Tips and Tricks - Tags: newsletter, online marketing, Prospect Genius, social media marketing You’ve probably heard that social media is the newest, best way to market your business. Social media like Google+, Twitter, and Facebook can all be powerful tools for promoting your company, but the simple truth is that most businesses are going about it all wrong! Many small business owners forget about the “social” part in social media. It’s important to look at FB and Twitter as a way to interact with your customers, current and prospective, not a way to drown them in offers and sales pitches. Communication is a two-way street, and social media is just another form of communication. So don’t only talk to your customers: ask them for opinions, respond to questions, and provide them with information they are interested in. To put it simply, social media is just the tech age’s solution for going back to the way things used to be done. Back in the day, if you were looking for an electrician, you just went and asked the neighbors for a recommendation. Social media is changing the way this type of interaction happens, but the content is staying essentially the same. The only thing that’s changing is that instead of asking that neighbor face-to-face, now folks go online and ask a group of “neighbors” on the web instead of in their backyard. So, you see, it’s not as different as it may seem. Easy Rules for Successful Social Media Campaigns Participate! Social media isn’t about just creating a Twitter account or Facebook page and... --- ### Google Places Optimization - Published: 2012-04-28 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/google-places-optimization/ - Categories: Blog - Tags: Google Places, lead generation, LeadTrax features, newsletter, Prospect Genius, seo Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be hard for any active business owner to keep up. That's why we will optimize your Google Places listing for you! As part of your lead generation campaign, we'll work to make sure your Google Places page is accurate, updated, and optimized. When we optimize your Google Places listing, not only do we ensure that your listing is up to date with Google’s latest standards, but we also monitor your listing for any changes that could have been caused by an external factor (e. g. a competitor, an angry customer, or another advertising company). We do all of the technical work so you can focus on your business! To learn more about our Google Places optimization feature, don't hesitate to contact your campaign manager or customer service representative at your earliest convenience. --- ### Stay Connected with Phone and E-mail Features - Published: 2012-04-23 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/stay-connected-with-phone-and-e-mail-features/ - Categories: Blog - Tags: lead generation, LeadTrax features, newsletter, Prospect Genius, seo Our last post highlighted the photo gallery and blog features of your LeadTrax site, but we offer a whole bunch of other great features you may not be aware of. Today we want to focus on a number of other options we offer to make it easier for you to communicate with your prospective customers. After all, when it comes to sealing the deal, communication is vital, so we want to make it as easy as possible for you to connect with these potential clients! E-mail to Robo-Call Time is of the essence when it comes to closing a deal, and, unfortunately, with e-mail correspondence, sometimes you don’t see the message in a timely manner. So don’t let not responding to the message quickly enough cost you the lead! PG offers a complimentary feature that can turn your e-mails into calls: We’ll send the message to a robo-call service, which means when you answer the phone a robot will read the e-mail out loud to you. So if you have your cell on you, you won’t have to keep checking your e-mail to keep track of leads. If you’re the kind of pro who’s always on the go, this feature makes it easy to stay on top of those e-mail leads. E-mail to SMS (Text) We can also transform your e-mails into text messages for your convenience. This works just like the feature mentioned above, except that instead of a robo-call, you’ll receive an SMS message containing the first 140... --- ### Show Your Stuff: Photo Gallery and Blog Features Make It Easy for You to Display Your Expertise - Published: 2012-04-17 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/show-your-stuff-photo-gallery-and-blog-features-make-it-easy-for-you-to-display-your-expertise/ - Categories: Blog - Tags: lead generation, LeadTrax features, newsletter, Prospect Genius, seo Did you know that Prospect Genius’s LeadTrax sites can include a bunch of extra features like photo galleries, blogs, and more? Most are free as part of your lead generation package, so take advantage of these tools to expand your site and reach out to your prospective customers in a dynamic, engaging way! Photo Gallery With the photo gallery, adding pictures to your LeadTrax site is straightforward and hassle free. Images of your team at work, your staff, and even your company vehicles are a powerful addition to your site, and can make a huge difference in transforming site visitors into paying customers. Wondering just how much difference photos of your technicians can make for your business? Well, check out the current practice of Safelite AutoGlass. When clients schedule a service call with Safelite AutoGlass, they’ll receive an e-mail containing a bio and photograph of the exact technician who will be coming to perform the work on their vehicle. As an in-house survey reports, 85% of customers said that the e-mail photo made them feel more comfortable with the technician, and 88% stated their belief that the job would be done professionally and properly after seeing the photo. What does this mean for your company? Well, as the above statistics show, pictures of the staff who actually perform the services for your clients put folks at ease. So adding images of your team to your site will provide customers with peace of mind and set you apart from the fly-by-night... --- ### Smartphones, Local Search, and Your Business - Published: 2012-03-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/smartphones-local-search-and-your-business/ - Categories: Blog, Tips and Tricks - Tags: local search, mobile optimization, mobile site, newsletter, Prospect Genius, seo Here a Smartphone, There a Smartphone... Do you ever feel like everyone has a smartphone these days? And that people are constantly staring down at their screens playing games, using the Internet, and checking their e-mail? Well, it’s not quite constant, but the truth is more and more people are choosing smartphones as their primary tool for mobile communication. From iPhones and BlackBerries to the latest Android-platform phones, smartphones are becoming increasingly common in the US. In fact, the Pew Research Center just released a study in February that reports 46% of all adults in America (spanning all sexes and socioeconomic groupings) use a smartphone. And this statistic is up dramatically from the 34% reported in May 2011, a little over a year ago. Why Business Owners Should Care As a small business owner, you may not think that the growth in smartphone usage has much to do with you. After all, your company probably isn’t in the business of manufacturing mobile phones. However, the continued growth of smartphone usage in the US is starting to change how people use the Internet—and thus how they might find your company. Check out these statistics: 61% of smartphone users perform local searches from their devices. 49% of smartphone users regularly use search engine apps (e. g. Yelp, Yahoo! , Bing, Google Maps, Citysearch) for local searches. 50% of all local searches are conducted on a mobile device. In fact, some experts even predict that mobile Internet usage will surpass desktop Internet usage by 2014! ... --- ### Scoring Reviews: Make It Easier for Customers to Review Your Business - Published: 2012-03-20 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/scoring-reviews-make-it-easier-for-customers-to-review-your-business/ - Categories: Blog - Tags: business reviews, Google Places, local online advertising, newsletter, Prospect Genius I’ve mentioned in the past just how important it is to have customer reviews on your Google Places listing, but it’s vital enough that I can’t say it too often! Reviews are a great way for prospective customers to evaluate your business by seeing what past clients are reporting about their experience. But that’s not it. Reviews also contribute to higher rankings overall. To put it bluntly, if you don’t have reviews on your Google Places listing, you’re not giving your business a fair shot at reaching its fullest potential! Which leads us to the age-old question, how can you get more customers to leave reviews for you? The short answer is make it worth their time and effort. This has two very important elements, offering incentives, but also simplifying the process of posting a review as much as possible. The easier it is, the more likely people are to do anything, including reviewing your company. As you probably already know, your LeadTrax™ site from Prospect Genius comes with an optional “Review My Business” button. This handy button links directly to the Google Places listing that we already manage on your behalf, so it’s simple and straightforward for customers to leave reviews. That’s half the battle when it comes to persuading them to write you a review. In fact, since we debuted this convenient feature, countless businesses have already seen a dramatic increase in reviews after adding the button to their site. If you don’t see the “Review My Business”... --- ### Prospect Genius Moves Offices, Expands to a Larger Facility - Published: 2012-03-15 - Modified: 2012-03-15 - URL: https://www.prospectgenius.com/blog/prospect-genius-moves-offices-expands-to-a-larger-facility/ - Categories: Blog, Press Releases - Tags: Capital Region of NY, company expansion, online advertising, Prospect Genius, search engine optimization, seo Business owners in New York's Capital Region will soon be able to find the online advertising specialists at Prospect Genius in a whole new location. Starting in April, Prospect Genius will be moving its growing team into a newer, larger facility in Troy, NY. As a result, the team will be better equipped to provide a larger number of existing and future clients with effective search engine optimization (SEO) and lead generation. Specializing in Internet marketing for local service providers in all different corners of the country, Prospect Genius has been headquartered at 105 Jordan Road in Troy since 2010. On April 1 of this year, the company's main offices will relocate to 250 Jordan Road, where there will be ample space for Prospect Genius's growing team. In fact, the new property will be more than three times the size of the former office, which means that it will be able to accommodate any further expansion on the part of the PG staff. President Alex Pelli says, "The new space is larger, spankin' new, and allows for future growth plans. We're all very excited about the move. " Prospect Genius has seen continued growth due to an ever-increasing number of local businesses that depend on web-based resources for visibility and accessibility. As online advertising becomes an invaluable aspect of business ownership, the demand for expert SEO services grows. According to a 2010 study by the Pew Research Center, more than 58% of American consumers use the Internet to research products and... --- ### March Madness Savings at Prospect Genius - Published: 2012-03-09 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/march-madness-savings-at-prospect-genius/ - Categories: Blog - Tags: local online advertising, newsletter, Prospect Genius March Madness isn’t just about basketball here at PG. Instead of filling out brackets, we’re celebrating the season by offering great deals to new and existing customers. And these great discounts extend from now until the end of the month. For the entire month of March, Prospect Genius is offering double referral bonuses to current clients. Now, rather than receiving $10 off your monthly bill for every referral that signs up, you’ll receive $20 off! New clients aren’t left out of the savings, though. Sign up with us by 11:59 p. m. Eastern Time on March 31, and you’ll save $50 off your monthly bill for the first six months. For more information, or to get started on saving with your March Madness discount, feel free to call or e-mail our team today. --- ### Are You Spending Too Much Time Keeping Track of Your Online Presence? - Published: 2012-02-22 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/are-you-spending-too-much-time-keeping-track-of-your-online-presence/ - Categories: Blog, Tips and Tricks - Tags: Google, Google Places, Maps listings, newsletter, online advertising, Prospect Genius, small businesses If you're a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you're probably starting to realize, trying to keep your online advertising efforts on track is practically a full-time job all on its own. Whether you're contending with the powers-that-be at Google or trying to grasp exactly how valuable your advertising campaign is, it takes a great deal of time and energy to manage your online presence effectively. Fortunately, Prospect Genius has developed a couple of brand-new, time-saving solutions to help you track your Google listings and rankings with as much simplicity and convenience as possible. Fighting With Your Google Listing? As you’ve probably discovered by now, dealing with Google is not always easy. Even if you’re able to understand and abide by all of Google’s ultra-specific rules, there are certain events and actions that you simply cannot predict or prevent. If you have a Google Places account and you’re managing it on your own, then it might be difficult to know how to deal with unforeseen complications, such as: Disappearing listings "Hijacked" listings Inaccurate information Lost information When your Google Places listing has been duplicated, merged, or otherwise tampered with, it could be due to several different factors. Whether an old listing from a former advertising company has resurfaced, a competitor has been tampering with your listing, or Google has made... --- ### Josh Murlin, Is That You Again? Skyrise Solutions Attempts to Defraud Prospect Genius Clients - Published: 2012-01-23 - Modified: 2012-01-23 - URL: https://www.prospectgenius.com/blog/josh-murlin-is-that-you-again-skyrise-solutions-attempts-to-defraud-prospect-genius-clients/ - Categories: Blog, Tips and Tricks It has come to our attention that a company called Skyrise Solutions has been calling our clients and leading them to believe that they represent Prospect Genius. We would like to clarify that those individuals, along with Skyrise Solutions as a whole, are NOT associated with Prospect Genius in any way. You may remember a similar experience that we had with EDriven Concepts back in August 2011. In short, an EDriven Concepts sales representative named Josh Murlin called a number of our clients asking about their Prospect Genius accounts, implying that he was a representative from Prospect Genius without ever revealing his actual identity. In some of these phone calls, Mr. Murlin even tried to convince a handful of our clients to stop payment on checks made out to Prospect Genius and to instead mail these checks to an entirely different address! Well, it appears that EDriven Concepts, disappointed with his less-than-honest advertising tactics, has parted ways with Mr. Murlin. In response, he and a business partner started another company called Skyrise Solutions, which employs those same dishonest tactics to poach clients from other SEO companies—and this time, EDriven Concepts is a target. Mr. Number, a "social caller ID" service that collects information about phone numbers linked to frequent spam and telemarketing activity, has already seen a few complaints from EDriven Concepts clients regarding Skyrise Solutions. These clients report that a representative from Skyrise Solutions pretended to be their current service provider and, in one case, charged them double what... --- ### Google Maps: Revisted - Published: 2011-12-12 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/google-maps-revisted/ - Categories: Blog, Tips and Tricks - Tags: business listing, google maps, Google Places, newsletter This past January, we noted that the number-one way to get your business banned from Google Places (a. k. a. Google Maps) is to "keyword-stuff" your Google Maps listing. That is, instead of correctly listing your business as "Bob's Services" in Google Places, you list it as "Bob's Appliance HVAC Plumbing Heating Cooling and AC Services of New York, Manhattan, the Bronx, Brooklyn, Staten Island, and Queens. " If your business is listed as "Bob's Services" everywhere else on the Internet except for Google, Google will know your Places name is not legitimate. This results in Google flagging your listing as a suspected spammer and then your listing will have to be reviewed manually by a human. It's a lengthy process. As a result of this review, your Google Places listing will most likely be penalized severely. The worst-care scenario could mean that your paid ads, organic results, and even your business name could fall under this penalty. Have More Than One Map Listing? Get a Commercial Suite Instead It's simple: If your business doesn't physically exist in two or more distinct locations, then it shouldn't have more than one listing on Google Places. Despite the fact that some spammers are truly dishonest and sneaky, there are legitimate reasons that some people list more than one location. For example, you might think that if you list your actual address, which is in the boondocks, then your downtown customers won't call because they'll think you're too far away. Additionally, you may just want to... --- ### Stay Positive: Manage Your Online Reputation! - Published: 2011-11-29 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/stay-positive-manage-your-online-reputation/ - Categories: Blog - Tags: customer feedback, negative reviews, newsletter, online reputation One of the best ways for you to enhance the online reputation of your business is to promote reviews and testimonials about your services from past customers. Maintaining a positive online reputation is key to the future growth of your business. However, motivating clients to provide you with quality reviews is not quite as easy as it sounds. At Prospect Genius, we've developed a few strategies in our own attempts to gather more customer reviews, and we're happy to share them here because they may be helpful for persuading your customers to provide reviews. The first step could be making a direct appeal to your clients. Call or send a postcard with a casual request, such as: "Hey, I'm really trying to build my online reputation, and I was wondering if you could take a few minutes to review how you felt about the work I did for you. I strive to do the best job possible for all of my clients, and I need to know if I'm doing well and where there are areas for improvement. I am going to e-mail you a link to my Google Maps page, and if you could provide me some feedback, I'd greatly appreciate it. " If that simple measure doesn't result in any response, you might consider offering a one-time discount to clients who write you a review. Conversely, if your past customers say that they are too busy to leave a review but loved your service, ask them if you can... --- ### If Your Business Stalls, Call 41CALLS - Published: 2011-11-11 - Modified: 2011-11-11 - URL: https://www.prospectgenius.com/blog/if-your-business-stalls-call-41calls/ - Categories: Blog - Tags: 41CALLS, 518-41CALLS, Capital District, lead generation, online advertising, Prospect Genius, search engine optimization, seo As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising campaign. Broadcast on 104. 9 and 100. 9 FM, this new radio ad focuses on drawing attention to our effective search engine optimization product. With a target audience of Capital District-area business owners, this ad is coming right into their work sites and service trucks to let them know about our ability to help them connect with new customers on the web. Using the catchy phone number 518-41CALLS, this radio ad lets small business owners in our area know how to harness our effective online marketing program. Many companies like appliance repair pros and trash haulers are struggling to find new customers, especially in today’s tough economy. But that doesn’t mean those prospective customers aren’t out there! Our 41CALLS campaign is here to let these business owners know that we can help them find the job leads they need, simply by helping them achieve a more prominent Internet presence to reach out to the locals who are already looking for their services online. If you’ve heard our 41CALLS radio ad, or you found out about Prospect Genius from a friend or other source, we’d love to let you know more about our program and how it can help you. Feel free to contact us today to learn how search engine optimization (SEO) can help your business. --- ### The Small Mistake that Could Kill Your SEO Campaign - Published: 2011-10-26 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/the-small-mistake-that-could-kill-your-seo-campaign/ - Categories: Blog - Tags: Google Algorithm, Google Places, Google spam, newsletter, Prospect Genius, search engine optimization Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That's why we create a metered number and trackable microsite (with a URL that follows the format "some-service-city. state-biz. com") so you know which leads are coming in from your Prospect Genius campaign. We spend a great deal of time promoting these numbers and microsites all across the Internet and on many different sites. Sometimes, Google and Bing reps will personally call these phone numbers to confirm that they are active and live, as well as that they actually communicate with the correct business. So here's the important part: If Google calls you and asks if your website is: "http ://some-service-city. state-biz. com" ... say YES! While your personal website might be "bobsappliancerepair. com," for example, if you tell Google that the microsite we created for you isn't affiliated with your business, you are effectively killing your PG campaign. Why? Because Google will then assume that your listing with the URL "http ://some-service-city-state. biz. com" is spam and your information will be blacklisted. Basically, that means we will have to create a new URL for you and begin your campaign all over again. This will, of course, result in fewer phone calls for your business during the initial three-month period—not to mention a whole lot of unwanted frustration. Just Say Yes to the Address! If you're ever in doubt when receiving a call from Google about whether... --- ### Are Online Advertising Myths Causing You to Make Costly Mistakes? - Published: 2011-09-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/are-online-advertising-myths-causing-you-to-make-costly-mistakes/ - Categories: Blog, Tips and Tricks - Tags: Google, newsletter, online advertising, Prospect Genius, seo We’ve talked about this issue a bit in past posts, but since this topic keeps coming up, it’s definitely worth reiterating how common mistakes can lead to some pretty major consequences. Since there is about a 50% chance you’re making at least one of these mistakes, please read this post carefully. Some of the consequences are severe, so it’s best to avoid them if you can. If you have any questions about these costly online advertising myths or how they can hurt you, don’t hesitate to call. The PG team is always happy to help! Campaign Hopping Redux We’ve previously mentioned why it’s not a good idea to bounce from one SEO campaign to the next every couple of months, but today we’re going to go a little more in depth about the potentially major damage to your business that this can cause. When you move from one Internet advertising company to the next, hopping to a different one every few months, a trail of outdated information typically accumulates. In short order, you will have acquired a handful of addresses, eight or ten different phone numbers, and even a couple of variations on your company’s name. That’s no big deal—everyone has old contact info and such on the web, right? Well, actually it is a pretty serious problem for your company, because when it comes to Google, it really is the difference between life and death! Picture it as a courtroom. Your company is on trial, with Google as the... --- ### Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign - Published: 2011-09-19 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/fresh-off-the-press-announcing-new-product-offerings-to-help-your-seo-campaign/ - Categories: Blog - Tags: Blogging, newsletter, online advertising, Prospect Genius, search engine optimization The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of top-quality options for your online advertising campaign. E-mail to Phone Do your e-mails sit around for days (or longer) because you just don’t have time to check the computer? Are you not a huge fan of e-mail in general? Well, at PG, we’ve just launched a product that lets you get your e-mail on your phone. Here’s how it works: Each time you get an e-mail lead, the program triggers a call to your phone. The system reads the e-mail message aloud to you and then follows up with a text message containing the caller’s phone number. It’s like having a personal secretary to read all of your e-mails to you! With PG’s E-mail to Phone program, you’re just a button or two away from returning the call—and you don’t even have to turn on the computer or open your inbox. Blogging Share your expertise, announce news/events, and improve your Google ranking all at the same time! Prospect Genius has added a blogging product/tool that allows you to add blog entries right on your microsite. Blogging on your site offers several versatile advantages. For starters, having good content on your site makes your company more... --- ### EDriven Concepts: Posting Bogus Reviews to Manage Reputation and Counteract Mounting Negativity - Published: 2011-09-07 - Modified: 2011-09-07 - URL: https://www.prospectgenius.com/blog/edriven-concepts-posting-bogus-reviews-to-manage-reputation-and-counteract-mounting-negativity/ - Categories: Blog, Tips and Tricks As a business owner, reputation management is an integral part of maintaining a positive image for your company, especially when it comes to your Internet presence. Given the immense number of online business directories and consumer complaint forums, it’s fairly easy for anyone to post reviews of your business for public viewing. Unfortunately, this means that if any of your past customers has had a poor experience with your business, there’s a strong possibility that they’ll utilize the resources at their disposal to post a complaint online. One company in particular that is struggling with the issue of customer complaints is EDriven Concepts. Recently, however, it has made efforts to compensate for this negativity. If you're a business owner looking for a way to counteract customer complaints online, take note of EDriven Concepts' strategy and avoid it. Why EDriven Concepts Needs to Manage Its Reputation Lately, EDriven Concepts has seen a mounting pile of negative reviews all over the web. They have been accused of scamming business owners through deceptive sales calls and fraudulent information, and are now tasked with having to manage their reputation in order to keep these negative reviews from surfacing on Google’s search results pages. Some of those negative reviews can be found here: EDriven Concepts Complaint on Scambook. com EDriven Concepts Complaint on ComplaintWire. org EDriven Concepts Complaint on Brownbook EDriven Concepts Complaint on Yelp EDriven Concepts Complaint on Blog. ProspectGenius. com The user reviews on Scambook, ComplaintWire, and Brownbook all detail the same scenario: A business owner receives... --- ### Too Busy to Advertise Online? - Published: 2011-09-05 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/too-busy-to-advertise-online/ - Categories: Blog, Tips and Tricks - Tags: Google spam, newsletter, online advertising, Prospect Genius, small businesses, Web marketing Some customers tell us that they WANT to sign up, but they just don't have time to do it. What they're really saying is that they don't want to take an active role in the promotion of their own business. We understand that you’re busy, and that being a small business owner often entails a hectic schedule, but if you don’t take the time to actively participate in promoting your business as accurately as possible, the consequences can be disastrous! No matter how many jobs you have lined up or how complicated your schedule has become, it’s critical that you take an active interest in the information circulated on the Internet regarding your company. So shuffle your calendar or take a quick break, and spend a little while focusing on how your company is being promoted on the web. Remember, the content generated and distributed by an online advertiser on your behalf DIRECTLY reflects on your company and represents your brand. If you allow inaccurate, low-quality, or just plain wrong information to spread out all over the Internet, the message you send to potential customers is that your reputation and professional image are not important to you in the slightest. Customers will assume automatically that these errors and inaccuracies are an indication of how you conduct yourself as a general rule, seeing them as symptoms of an overall lack of professionalism and customer service. Web Advertising: How Much Time Should You Spend? So, if taking a little time to sign... --- ### Voice Mail: Solution or Danger - Published: 2011-08-23 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/voice-mail-solution-or-danger/ - Categories: Blog - Tags: local businesses, newsletter, online advertising, Prospect Genius, voice mail At Prospect Genius, we work with a broad spectrum of small, local companies, and that puts us in a unique position to observe trends in the ways small businesses handle their operations. Recently, we’ve noticed that some of our clients, especially the one-person outfits, are too busy to answer their phone during the day. Instead, they let the calls go through to their voice mail and return the messages once they have time. On one hand, this is great news: We’re excited that so many folks are getting enough work to keep them this busy. On the other hand, this may end up being a major problem for your company: That’s because when you let your calls ring through to voice mail, you may actually end up missing out on phone calls that could lead to additional customers and additional profits. The Issue With Voice Mail With online advertising, we’ve observed that the majority of customers will pick up the phone and call you within a minute or two of landing on your website. Unfortunately, we’ve also noticed that if a real person doesn’t answer the call, these prospective clients will likely hang up without leaving a message. In fact, only a very small percentage of callers will actually leave a message on your voice mail. Worse, most will just click the “back” on their web browser, return to the search results page, and call the next company on the list—likely a direct competitor! The biggest problem with this scenario... --- ### Prospect Genius Announces Plans to Expand Facility, Accommodate Growing Team - Published: 2011-08-05 - Modified: 2011-08-05 - URL: https://www.prospectgenius.com/blog/prospect-genius-announces-plans-to-expand-facility-accommodate-growing-team/ - Categories: Blog, Press Releases - Tags: Expansion, Hiring, Prospect Genius Prospect Genius, an online advertising company based in upstate New York, announces that it will annex space adjacent to its current office in an effort to make room for additional hires. Expanding its employee base as the demand for Internet marketing campaigns and SEO expertise increases, Prospect Genius must locate additional space in order to accommodate a growing team. As the nation faces unmitigated economic downturn, small business owners and local service providers have begun seeking affordable advertising solutions that will generate measurable results (i. e. customer leads in the form of phone calls and e-mails) and quantifiable ROI. Because SEO and online advertising are lower-cost alternatives to print advertising like newspaper ads and billboards, many business owners have found that Internet marketing campaigns are a cost-effective solution to their fiscal concerns. As John Hart, owner of Audio Ace in St. Louis, MO, recently told a representative of Prospect Genius, "You guys single-handedly saved my company. " Due to the proven efficacy of its lead generation program, Prospect Genius reports a large increase in local businesses and service providers as clients. In fact, even a fellow SEO company recently hired Prospect Genius to assist them in their own online promotion. Alex Pelli, president of the company, comments, "We're truly excited that we're able to help so many small businesses stay in business. That's where we derive our primary satisfaction. " According to Pelli, Prospect Genius actually plans to double in size during the year 2012. With these plans currently in the early stages... --- ### Warning About Fraudulent EDriven Concepts Calls - Published: 2011-08-01 - Modified: 2011-08-01 - URL: https://www.prospectgenius.com/blog/warning-about-fraudulent-edriven-concepts-calls/ - Categories: Blog, Tips and Tricks It has come to our attention that a company called EDriven Concepts has been calling our clients and leading them to believe that they represent Prospect Genius. We would like to clarify that those individuals, along with EDriven Concepts as a whole, are NOT associated with Prospect Genius in any way. The rest of this post will provide you with a few audio samples of calls placed by representatives from EDriven Concepts so that you will be able to recognize them. We will not make any recommendations about whether you should do business with this company; rather, we intend to provide you with all of the relevant facts so that you can make an informed decision on your own. As you can hear from the audio clips below, which were taken directly from the aforementioned phone calls, the sales approach is always the same. First, the sales representatives try to confuse the business owner by referencing a “previous” conversation that never actually took place. Then, they continue the present conversation and allow the client to believe that he or she is speaking with Prospect Genius, not EDriven Concepts.   In these additional audio clips, you’ll also hear how EDriven Concepts further attempts to mislead business owners. Given that these phone calls took place on our metered lines, which are designed to record every single incoming call, Prospect Genius can say with absolute certainty that the purportedly “previous” conversations between EDriven Concepts and these business owners never actually occurred. Below, numbers... --- ### Don’t Get Banned From Google - Published: 2011-07-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/dont-get-banned-from-google/ - Categories: Blog - Tags: Google Places, Google Spam Department, newsletter, online advertising, search engine optimization Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps that display search results as a combination of organic rankings and map placement; the Google Spam Department, led by Matt Cutts; etc. But we wanted to talk about all this again because Google’s Spam Department has been stepping up enforcement. They’re taking spam activity on Google Places so seriously that your business may even be banned if caught! The most important thing to understand is that Google will attach any spamming penalties that they dole out to any available pieces of information, including: Your business name Your URL (http://www. bobsbusiness. com) Your phone number Your address In their quest to deter spam activity on Google Places, Google looks for business listings that appear to be for the same business yet contain slight discrepancies in information. For example: Bob wants his appliance company to have a higher ranking in all of the smaller towns surrounding the metropolitan area he serves. So he starts by creating a map listing for his company, including all of the relevant data: "Bob's Appliance" in New York, NY; phone number: 212-555-5555; address: 1234 W Main Street; website: www. bobsappliance. com However, then he creates more listings, each one with slightly differing information: "Bob's Appliance" in Queens, NY; phone number: 212-555-5555; address: 567 Broadway Ave; website: www. bobsappliance. com "Michael's Appliance" in Bronx, NY; phone number: 212-555-5555; address: 1234 W Main St; website: www. bobsappliance. com "Bob's Appliance" in Brooklyn, NY; phone number: 212-111-1111; address:... --- ### Prospect Genius Reports Continued Upward Performance for Appliance Repair Clients in June - Published: 2011-07-02 - Modified: 2011-07-02 - URL: https://www.prospectgenius.com/blog/prospect-genius-reports-continued-upward-performance-for-appliance-repair-clients-in-june/ - Categories: Blog, Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, an online advertising firm based in upstate New York, announces continued upward growth and enhanced performance for appliance repair clients during the month of June. Providing long-term growth in total leads generated (both phone and e-mail) for local appliance repair companies across the nation, Prospect Genius reports sustained performance for both this specific category of business and across their entire client base. Prospect Genius’s innovative SEO-based lead generation program generated 3,110 leads for their appliance repair clients in June alone. These statistics are simply representative of the latest month’s continuing trend. In February, prior to Google's Panda update, PG supplied 1,124 leads to their appliance repair client companies. Immediately following this update, PG's lead delivery jumped 50% to 1,723 leads. Since Google implemented their Panda algorithm update (also called the Farmer update in the mass media) in February, many online advertising companies have been affected by the content farming penalties and exclusions. However, over that same time span, Prospect Genius has only continued to grow. In the four months following the Panda update, PG has expanded their lead generation performance for appliance companies by an average increase of nearly 30% more leads per client per month. As Prospect Genius President Alex Pelli comments, “Integrity is what sets Prospect Genius apart. Because we’ve always played by the rules, changes like Google algorithm updates—even the major Panda changes—don’t majorly affect our lead generation results. We’re pleased to be able to provide our customers with continued success and the continued growth... --- ### Making SEO Work for You - Published: 2011-06-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/making-seo-work-for-you/ - Categories: Blog, Tips and Tricks - Tags: newsletter, online advertising, pay per click, ppc, Prospect Genius, search engine optimization, seo Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous examples, and you certainly wouldn’t follow through with either of these scenarios. However, many small companies do work with two separate SEO companies at the same time, hiring both to market the same business... The perception is that this commonplace tactic will help the company get ahead: Two is better than one, right? The truth is that working with two different SEO companies at the same time can be quite damaging. That’s because instead of helping each other out, the two companies are struggling for control of the SEO campaign, and your business ends up caught in between their tug-of-war. The end result is more often a penalty from Google or Bing for activity that looks like spam than it is successful SEO for your company. The Tortoise Is Better Than the Hare The reality is that slow and steady wins the race. If you choose to use SEO for your web marketing campaign, the smartest choice is to carefully select a single company to work with. Let them focus on optimization for three to six months, and THEN consider whether you’d like to try a different company. During that first three to six months,... --- ### Stand Out From the Crowd With Pictures and Reviews - Published: 2011-06-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/stand-out-from-the-crowd-with-pictures-and-reviews/ - Categories: Blog - Tags: customer reviews, lead generation, newsletter, online advertising Pictures: Why Your Website May Be Dead in the Water Without Them Online advertising has one goal, right? To get your website ranking as well as possible with search engines like Google and Bing. However, using the right keywords, linking strategies, and off-page work to make your site rank highly isn’t always enough. That’s because the ultimate goal of Internet marketing is actually not just to make your site number 1 on Google or Yahoo! It’s to generate more business for your company. To do that, it’s PEOPLE who need to pick up the phone and call after clicking on your well-ranked website. If they don’t contact you, all you end up with is a highly placed website that does nothing at all to generate business or help your company succeed! It’s hard to believe, but something as little as the right images can have a huge impact on whether or not people call after visiting your site. Pictures make folks feel more comfortable with your company and help put them at ease, which can be especially important if your business performs services that require you to enter customers’ homes or vehicles. And, ultimately, comfort with your business has a LOT to do with whether a prospective customer picks your company or goes with a competitor. Don’t just take our word for it: here’s a great example. Safelite, the national auto glass company, is now e-mailing each customer a photo of the actual technician who will be coming to work... --- ### The Mobile Revolution: Maximizing Your Website's Potential - Published: 2011-05-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/the-mobile-revolution-maximizing-your-web-sites-potential/ - Categories: Blog, Tips and Tricks - Tags: local online advertising, mobile browsing, mobile optimization, newsletter, seo, SEO for mobile browsing The Future Is Mobile Most business owners have caught up with the fact that optimizing their website for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo! /Bing has long been the leading goal, but you might need to retool your web strategies as the playing field changes. That’s because mobile search (using a cell phone browser to check out sites on the web) is becoming increasingly popular. Did you realize that approximately 50% of the cell phones sold in the U. S. are smart phones? This adds up to an Internet climate where ranking is no longer the only important thing. In light of the mobile revolution, it’s important to cater to prospective customers who are using mobile browsers, not just desktop computers. Maybe you’re asking yourself why it matters how a prospective client gets to your website as long as they get there, right? The truth is that this is a rather critical issue, so let’s dig into it a little deeper... Mobile vs. Desktop Browsing: What’s the Difference? As you’re certainly aware, when you’re creating a standard website, you want it to be visually pleasing, simple to navigate, and fast to load. Those goals are the same when you’re considering web optimization for mobile devices, but how you achieve those ends can actually be VERY different. Consider this: Mobile browsing takes place on cell phones and other... --- ### Prospect Genius Announces Continued Company Expansion Despite National Economic Woes - Published: 2011-05-18 - Modified: 2011-05-18 - URL: https://www.prospectgenius.com/blog/prospect-genius-announces-continued-company-expansion-despite-national-economic-woes/ - Categories: Blog, Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, a local online advertising company based in the Albany area, announces the addition of 2. 5 new staff members. The new staff includes the creation of one full-time sales representative job and one full-time bookkeeper/accounting post as well as a part-time marketing position. This first-quarter personnel addition brings the Prospect Genius team up to nearly 20 employees. The new sales account manager position will help increase sales of the PG lead generation program while the marketing slot creates the opportunity for additional development of the Prospect Genius brand as well as growth for PG client marketing strategies. Having a full-time bookkeeper on staff will aid in streamlining the billing process. With this personnel expansion, Prospect Genius will have the capacity to handle approximately double the client volume and provide improved service for the customers they already have on board. Prospect Genius President Alex Pelli comments, “We’re still growing despite the bad economy. In the first quarter of 2010, we expanded our workforce by nearly 50%. Now, in the first quarter of 2011, we’ve just added another two-and-a-half positions. The strength of our SEO product is enabling us to grow when other businesses are struggling in today’s tough economic situation. ” Increasing their workforce means that Prospect Genius will be able to provide their lead generation services to a greater number of local businesses. As Pelli observes, “Our new hires should have a trickle-down effect. By expanding our workforce, we’ll be able to take on more clients, and hopefully increase the... --- ### Customer Reviews and You - Published: 2011-05-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/customer-reviews-and-you/ - Categories: Blog - Tags: customer reviews, lead generation, newsletter, search engine optimization Got Reviews? It used to be that just having a website was enough to set you apart from your competitors. But now, everyone has a webpage, and you have to set your site apart somehow... For many, the solution they choose is to make their website flashy and unique. That’s good and fine, but when people are searching for a plumber, electrician, or other pro online, they’re not necessarily looking for the fanciest website or the one with the most bells and whistles. What they’re actually looking for is what other customers thought about your business. Whether you’re a roofer, car audio installer, or appliance repairman, online reviews can help show prospective customers what to expect from your company: the past satisfaction of other customers can predict the experience that future clients can anticipate receiving from you. Customers can leave reviews for you in many places, including on Google Maps and on your business’s Facebook page. They can also e-mail them to you, and you can have the PG team post them on your microsite. In fact, the same review can do double duty if your customers put them on both Google Maps and your Facebook page, so encourage them to leave reviews where they can be seen in multiple places on the web. The most important thing is that the reviews are out there for prospective customers to find. Perhaps you’re thinking that your customers aren’t going to take the time to write a review. While that might ordinarily... --- ### Online Advertising Company Increases Revenue for Local Car Audio Shop - Published: 2011-04-30 - Modified: 2011-04-30 - URL: https://www.prospectgenius.com/blog/online-advertising-company-increases-revenue-for-local-car-audio-shop/ - Categories: Blog, Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, an online advertising company based out of Troy, New York, has successfully turned business around for Original Soundz, a local car audio shop. Through innovative search engine optimization (SEO) techniques, website design, and general Internet savvy, Prospect Genius effectively promotes the car audio and mobile video electronics available from Original Soundz. Prospect Genius's effective campaign resulted in wider visibility, more customers, and a substantial increase in revenue for Original Soundz. Marking the beginning of their online advertising campaign, Prospect Genius launched the Original Soundz website on March 4, 2011; the mobile electronics shop had no website or Internet presence prior to this date. Since then, Original Soundz has experienced a surge in customer calls, online visibility, and total revenue. In fact, Prospect Genius sent them 130 customer leads in April 2011 alone. Vincent LaMorticello, owner of Original Soundz, says, "Before we signed up with Prospect Genius, we were struggling to get the word out about our car alarms, car stereos, and other mobile electronics. But now, customers have direct access to us, and business is better than ever! " Prospect Genius specializes in providing local companies just like Original Soundz with customized SEO strategies and services. Once the PG website design specialists build the company a website from scratch, they devise and implement an original SEO strategy to achieve a high ranking for that site on search engine results pages (SERPs). After the site listing has reached a high placement on the SERPs, it will be substantially more visible... --- ### Things To Consider When Outsourcing - Published: 2011-04-29 - Modified: 2011-04-29 - URL: https://www.prospectgenius.com/blog/things-to-consider-when-outsourcing/ - Categories: Blog - Tags: lead generation, local online advertising, Prospect Genius, search engine optimization, seo There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this is simply not true. In reality, you probably “outsource” some of your business functions already to other local businesses. For example, if you pay an accountant to prepare your taxes or have your company vehicle serviced at the dealer, that's outsourcing! When deciding whether or not to outsource a function of your business, there are few things to consider. It helps to look at the cost vs. time and how cost effective each scenario will be. Most people forget to pay themselves when they consider doing it in-house. Your time has value! If you typically get $40/hour and the task will take 10 hours a week, that's $400 your company will spend each week. Another thing to consider is the value you will receive from doing it yourself or paying a professional. Outsourcing a task that you are not skilled at, whether it is online advertising, tax preparation or hosting email servers, could actually save you time and money. Take the above example, it could cost your company $400 to do a sub-par job in-house which could lead to complications or mistakes, or $480 to give the accountability to a professional who is trained in the area. Once you have decided to out-source certain things, the problem arises of who to choose to work with. Simply, DO YOUR HOMEWORK! The simplest way to research a company is to go on... --- ### Dial 1 for Business Success - Published: 2011-04-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/dial-1-for-business-success/ - Categories: Blog - Tags: lead generation, newsletter, online local advertising, Prospect Genius Are you using your phone as effectively as possible to help your business get ahead? Here are a few ideas to harness the latest cell phone technology for your business. Sprint and Google Voice: Expanded Technology for Your Phone Here at PG, several of our staffers use Sprint cell phones, and as a result, we noticed an interesting announcement. Sprint recently publicized a new partnership with Google that will give all Sprint customers access to Google Voice on their phones. That means you’ll have fully integrated access to Google Voice’s free services right on your cell. You can find out more about all of the different features Google Voice provides here, but one of the most versatile for small business owners is this: you can assign several phones to the same number and have them all ring when someone calls you. That means one phone number can ring to your office phone, your cell phone, your assistant’s desk... all at the same time. And whoever picks up the phone first, wins. Just think of all the possibilities this feature could offer in terms of staying connected with current and prospective customers. Google Voice also offers visual voice mail and a whole bunch of other features that can boost your ability to manage inbound calls. Voice Mail of Doom Tons of small business owners still let callers get their voice mail on a regular basis. Some of you may even send incoming calls straight to your voice mail inbox. But these... --- ### Prospect Genius Announces New Company Slogan Focused on Integrity in Online Advertising - Published: 2011-04-12 - Modified: 2011-04-12 - URL: https://www.prospectgenius.com/blog/prospect-genius-announces-new-company-slogan-focused-on-integrity-in-online-advertising-2/ - Categories: Blog, Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, a search engine optimization company based in New York's Capital Region, announces their new company slogan: "Bringing integrity to online advertising. " This new slogan reflects Prospect Genius's focus on customer service and professional practices when it comes to SEO. Many web marketing companies advertise unachievable results or violate search engine rules to get fast rankings, knowing all the while that these behaviors will eventually lead to penalties and a steep falloff for their customers. Prospect Genius takes a different approach: honesty, integrity, and truth in advertising. By adhering to search engine guidelines and focusing only on what's best for the long-term health of their client's web presence, the PG team is able to create leading search engine rankings and long-lasting results for their customers. Prospect Genius Co-Founder and President Alex Pelli comments, “We're not a large corporate entity but rather a small company built on traditional American values. Our goal is to be the exact opposite of the underhanded guys that promise you the world and then never deliver anything except sky-high bills. We are truthful in all of our business dealings and put our clients' success first. ” Rather than breaking search engine regulations for short-term gain and long-term loss, Prospect Genius is upfront with their customers about how search engine optimization really works. Providing a program that enables growing lead returns over time, these online advertisers are able to amplify return on investment for their clients rather than undermine it. Using the small-town approach to service, Prospect... --- ### April Madness: Save with PG Customer Referrals This Month! - Published: 2011-04-05 - Modified: 2011-04-05 - URL: https://www.prospectgenius.com/blog/april-madness-save-with-pg-customer-referrals-this-month/ - Categories: Blog - Tags: customer referral savings, lead generation, Prospect Genius March Madness may mean some great basketball, but here at Prospect Genius, we have April Madness for new referrals. Starting April 1 and lasting until April 30, we’re offering an additional $40 off your May bill for every new referral. That means for each new referral you send to PG that signs up during April, you’ll receive a $40 discount on top of our regular $10 discount for a total savings of $50. Just think, if you refer four friends to Prospect Genius, and they all sign up before the end of the month, you can receive $200 off in May! * And once May is over, you’ll still continue to receive the regular $10 off per month for each referral while you both remain PG customers in good standing. So those four referrals could ultimately save you $200 in May and then $40 a month (paid quarterly) until the end of the year. That’s a huge savings to you, and all you have to do is make a referral or two. If you have friends, neighbors, or associates you think might be able to benefit from Prospect Genius’s lead generation program, send them our way! They can contact your account manager or customer service representative to sign up. And make sure they mention your name so you don’t lose out on the April Madness referral discounts! * Minimum invoice amount for any month is $9. --- ### Thank You For Reading! - Published: 2011-04-01 - Modified: 2011-04-01 - URL: https://www.prospectgenius.com/blog/thank-you-for-reading/ - Categories: Blog Dear Readers, I want to take a moment to sincerely thank you for following the Prospect Genius blog.   I hope that you have been able to find useful information here that has impacted your business in a positive way. Our goal is to use this medium to address the many concerns and questions we hear every day from other business owners like you. As a small business owner myself, I can appreciate the difficulties that many of you have in juggling the never-ending list of to-do items involved in keeping up on industry trends and staying ahead of the competition. Hopefully, the content you find on our blog makes your task list just a bit shorter and frees up just a little time for your family, or even helps you put an extra buck in your pocket. If there are topics you’d like us to cover on the PG blog, please feel free to contact us to let us know. With your input, I’m sure we can continue to improve our blog posts to provide local companies like yours with relevant information. Thank you again for clearing out a little time for us, and I look forward to providing this service for you into the future. Sincerely, Alex Pelli President Prospect Genius --- ### SEO, Google, and Your Business - Published: 2011-03-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/seo-google-and-your-business/ - Categories: Blog, Tips and Tricks - Tags: Farmer update, Google Algorithm, lead generation, local online advertising, newsletter Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank highly in search results. Content farms typically feature low-quality content, so having these sites highly ranked can degrade the overall quality of the search results returned by Google. For example, a directory site that’s looking to increase online traction might solicit, or “farm,” content from external sources that, ultimately, may not have much value to a human audience. This creates the potential for businesses’ old contact information and locations to remain in circulation, decreasing the content quality on the Internet. Logically, this is an issue that Google is inclined to work against. In implementing the Farmer update, Google’s goal is to improve the results quality to increase searcher satisfaction and decrease frustration. Before the update, consumers were frustrated by the poor information they were receiving while business owners were also frustrated by their inability to eliminate that old address or phone number, no matter how much new information they tried to circulate. Why This Matters for Business Owners Perhaps you’re wondering why the Google algorithm change matters for your business. Well, just consider: if your company was gaining good traction from websites like MerchantCircle. com, HubPages. com, or Business. com—it won't be anymore. These sites are all reported... --- ### Prospect Genius Uses Google Algorithm Update as Opportunity to Improve Writing Content - Published: 2011-03-18 - Modified: 2011-03-18 - URL: https://www.prospectgenius.com/blog/press_releases/prospect-genius-uses-google-algorithm-update-as-opportunity-to-improve-writing-content/ - Categories: Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, a leader in the field of local, online advertising, is using Google’s latest major algorithm update as an opportunity to expand their already cutting-edge writing. While many Internet advertising companies use stock text or low-quality wording generated by non-English speakers, Prospect Genius has always utilized original copy written by native-speaking writing professionals. However, with the implementation of Google’s February Panda update (also known as the Farmer update in mass media), Prospect Genius is now enhancing their writing quality even further. As reported by Wired. com and other media resources, the Panda update targeted low-quality content produced by what are known as “content farms” (thus the alternate moniker of Farmer update). Google implemented an algorithm change designed to circumvent these low-quality sites in favor of higher-quality results. As Alex Pelli, president of Prospect Genius, states, “Obviously, our sites were not affected by the Panda update, but some of the resources we use to publish off-site content were impacted. ” Prospect Genius uses online articles and press releases as a tool for publicizing client websites on the Internet. Many of these article sites were affected by Google’s Panda update, and, as a result, they have been undergoing major overhauls in their submission requirements and editorial standards. As they revise their guidelines, so, too, must Prospect Genius develop improved content models. Pelli says, “We’re already the best in the business when it comes to quality and originality of writing content, but we’re excited to be using the restrictions of the Panda update to... --- ### Facebook and Success for Local Businesses - Published: 2011-03-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/facebook-and-success-for-local-businesses/ - Categories: Blog - Tags: Facebook, Google Algorithm, newsletter, online advertising, Prospect Genius Facebook and Bing Team Up As you may have heard, Facebook and Bing (Microsoft’s search engine) announced a new partnership last fall. This new collaboration may change the face of search results by connecting Bing search results and info from Facebook. Now, in addition to displaying the most popular local results when you search for an item or service on Bing, you will also see any relevant information posted by your Facebook friends. Here’s an example: if you search for “local plumber” in Bing, the results will display the most popular webpages, but they will also show particular plumbers that your Facebook friends “Like” and any reviews they may have written about local plumbers. As you might guess, this new partnership makes customer service even more important! Just imagine: a new store opens up in your town, but their service is so poor that customers are not showing support on Facebook. From simply not liking the store’s page to posting negative reviews, these dissatisfied customers’ actions on Facebook will affect how the store performs in Bing searches. As a result of this new feature, the new store won’t be able to gain traction in the Bing search results pages. Improve Your Facebook Page However, this feature isn’t all bad! The good news is that Prospect Genius creates a Facebook page for each one of its customers—this puts you one step ahead of any business without a Facebook presence. Now, to capitalize on the new Bing search feature, all you need... --- ### He Said, She Said: Reputation Management and Your Business - Published: 2011-02-28 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/he-said-she-said-reputation-management-and-your-business/ - Categories: Blog, Tips and Tricks - Tags: call recording, newsletter, online advertising, online reputation management, reputation management The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the primary vehicle for circulating a company’s reputation, good or bad. But with technology today, you have practically a zillion more ways to get the word out about your business. While the Internet makes it easier for you to spread the word about your business, it also has a downside: unhappy customers can put negative information about your company all over the web. As you can imagine, this can have a severe impact on your reputation. That’s why it’s so important to manage what info about your business shows up in the search engines! Fight Back Against Reputation Killers Online To find out what’s out there about your business, you’ve got to think like a consumer: Start by searching for your company name in search engines like Google, Yahoo! , or Bing and see what comes up. If you see hits from RipOffReport. com or customer complaint forums, your reputation may already be in some hot water! However, it’s not the end of the world. A reactive campaign can help you recover your good reputation online. The first step is to correct any inaccurate information about your company that might be floating around online. Reports on Google Reviews or RipOffReport might be inaccurate or incomplete, and these outlets enable you to address those issues. The second step is to promote positive information about your company online. By launching new and positive info in... --- ### Celebrate Customer Appreciation Month With Prospect Genius! - Published: 2011-02-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/celebrate-customer-appreciation-month-with-prospect-genius/ - Categories: Blog - Tags: Ad Blast, lead generation, local online advertising, newsletter, Press Release Writing 10% Off Additional Services To thank our customers, Prospect Genius has declared February “Customer Appreciation Month. ” We’re offering a 10% discount on additional services for our existing customers, making it more affordable to be more successful online. On top of our Lead Generation program, PG also offers a variety of online advertising services that can help boost the results you’re already seeing with the Lead Generation campaign alone. Some of our options include: Google Places Optimization Local Ad Blast Social Media & Authority Site Visibility Press Release Writing We even offer add-ons to enhance your microsite and further improve the performance of your Lead Generation program. These include: Photo Gallery Call Recording Custom Domain and E-mail Auxiliary Metered Number For more information on each of these packages, just go to the Client Portal at www. prospectgenius. com. Sign in and go to “Order Additional Services” on the left. You can check out the list of options and even place your order right in the client portal. Any additional services that you order during the entire month of February automatically receive the 10% discount! Promote Seasonal Changes Even though you might be up to your eyebrows in snow, now is the time of year to start thinking about spring. If your company is planning to revamp your product offerings this year or you’re thinking about doing a special promotion, now is when you need to start advertising those changes. For maximum exposure and effectiveness, you'll want to start pushing the message in the... --- ### SEO Expert Provides Online Advice and Education Services to Small Businesses Across the Nation - Published: 2011-02-10 - Modified: 2011-02-10 - URL: https://www.prospectgenius.com/blog/press_releases/seo-expert-provides-online-advice-and-education-services-to-small-businesses-across-the-nation/ - Categories: Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, a local Internet marketing company, seeks to serve small business owners across the nation with their new educational newsletters. These monthly e-mail newsletters provide an evolving resource for independent companies to stay up to date on new technological developments and market trends that might affect them, which, in turn, allows them to serve their customers better as well. Prospect Genius's educational newsletters are also posted on their blog, offering accessibility for both current PG customers via e-mail and Internet users in general via their blog. These monthly newsletters exemplify the company's commitment to helping small businesses in a holistic sense. While Prospect Genius seeks to directly assist these businesses through their Search Engine Optimization (SEO) program, PG also has a deep commitment to helping small and local businesses thrive and succeed by being well informed. Alex Pelli, president of Prospect Genius, says, “At Prospect Genius, we understand what it's like to own and operate a small business. We know that daily operations can be difficult enough, and even the savviest businessman doesn't always have the time to stay up to date regarding developments that might be of use to them. That's why, if we come across information or advice that we think might be useful to small business owners, we share it through our newsletters. These are essentially PSAs for local companies. " The content of the newsletters could be anything from advice on how to vet a potential outsourcing partner to how to integrate social... --- ### Online Advertising and the New Google - Published: 2011-01-31 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/online-advertising-and-the-new-google/ - Categories: Blog, Tips and Tricks - Tags: Google Algorithm, Maps listings, newsletter, online advertising, Organic results, Prospect Genius, search engine optimization, seo The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a small map off to the right side that covers the sponsored results as you scroll down. Here’s a short-and-sweet look at how things have changed: the new search results page is on the left, the old is on the right. You can see the sponsored results highlighted in yellow, the maps listings in pink, and the organic search results in green. Advertising in the New Google Now that Google has reorganized its search results, it may be time to freshen up your advertising strategies a bit. The SEO specialists at Prospect Genius have hypothesized—and observed to be true—that having both an optimized organic search result and an optimized map search result is advantageous. Moreover, having the two tied together (i. e. including your optimized website in your optimized maps listing) is even better. This way your site will show up prominently in Google whether a prospective customer is searching in Google Places or just in Google itself. Keyword Stuffing: Fast Track to the Back To put it simply, keyword stuffing your company’s name or location is the leading way to get yourself rejected from Google Places or Google Maps. And that’s a serious problem, because with... --- ### Catch More Customers with Coupons - Published: 2011-01-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/catch-more-customers-with-coupons/ - Categories: Blog - Tags: Internet coupons, newsletter, online local advertising, online promotions, search engine optimization Coupons Make You Money It may seem a little backward, but adding a coupon to your website can actually help you make more money. You may be thinking, "Wait. How can I make more money if I'm offering customers a discount? " But the math really does work out. Sure, you will be collecting a little less money per customer, but enough individuals may like the gimmick to dramatically increase your customer base. That means if you're charging each client a little bit less but you have 5 or 10 percent more customers, you'll be making a lot more! Adding a coupon to your microsite is also beneficial for advertising your services. Not only can the Prospect Genius SEO team publicize your coupon—and your company—on a whole new list of websites, we can leverage these sites to increase your microsite traffic. In short, we can maximize the benefit of a coupon to boost the number of calls and e-mails you get. Here are a few coupon ideas to consider for your company (and why they're a great option! ) 5% Off for Cash Payment: When customers pay in cash, you won't have to pay the credit card fees you might otherwise have been charged. That means this discount doesn't really cut into your profits: you're simply passing the savings along to your customer and generating interest in your business at the same time. 10% Off for Veterans, Active Members of the Armed Services, and/or Senior Citizens: Okay, so this coupon does mean... --- ### SEO Firm Creates Integrity Pledge to Emphasize Commitment to Honesty and Customer Success - Published: 2011-01-07 - Modified: 2011-01-07 - URL: https://www.prospectgenius.com/blog/press_releases/seo-firm-creates-integrity-pledge-to-emphasize-commitment-to-honesty-and-customer-success/ - Categories: Press Releases - Tags: Getting Started, How We Do It, Online with Someone Else, Protect Yourself, What We Do, Who Benefits, Why SEO Is Important Prospect Genius, a local online advertising company, is proud to announce their new employee integrity pledge program. This integrity pledge was created to articulate Prospect Genius’s long-standing commitment to supporting the success of local businesses as well as illustrate for their clients what sets PG apart from other, less scrupulous search engine optimization (SEO) marketing companies. Alex Pelli, Prospect Genius president, states, “We always look out for our customers. Their success is our priority, and we make sure our entire team follows the search engine guidelines so our whole campaign is aboveboard. Our integrity is what sets us apart from black-hat companies that take businesses’ money and then destroy their website’s chances by breaking Google’s rules. Prospect Genius has always been dedicated to our customers, but we’ve recently developed an integrity pledge that communicates these values and commitments clearly for ourselves and for our clients. ” Internet advertising often gets a bad name due to the underhanded tactics of many online marketing companies. Known as “black-hat SEO,” many of these so-called web marketers use strategies that are clearly against the guidelines outlined by the major search engines like Google. These techniques can produce positive results in the short term, but when the search engines discover that these rules have been violated, they dole out hefty penalties. This puts a website at a major disadvantage, and, ultimately, businesses who advertise with companies that use these deceitful tactics are left worse off than when they started working with the black-hat SEO company. On... --- ### The Mysteries of Online Advertising Explained - Published: 2010-12-30 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/tips_and_tricks/the-mysteries-of-online-advertising-explained/ - Categories: Tips and Tricks - Tags: lead generation, local online advertising, newsletter, ppc, seo PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help clear up some of that alphabet soup confusion for you... PPC = Pay Per Click Unsurprisingly, this type of Internet advertising involves paid ads. These small ads appear on the top and/or side of the search engine results pages and contain a link to your website. That way, people can see the ad and then visit your site simply by clicking on the ad. Although a variety of factors can affect which place (1 through 10) your ad will occupy on the results page, it boils down to two main issues: How much are you willing to spend on each click? The more you pay per click, the higher your ad can be placed. If one of your competitors wants to pay more, they’re typically going to rank higher than you do. How closely does the topic of your website match the topic of the search? If, for example, your site is about plumbing services, but the search was for “wedding rings,” your website is not particularly relevant to the search performed. The more relevant your site is to the search, the lower the price per click... That makes relevancy extremely important for PPC campaigns. SEO = Search Engine Optimization... --- ### Block Phone Solicitors Once and For All - Published: 2010-12-16 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/tips_and_tricks/block-phone-solicitors-once-and-for-all/ - Categories: Tips and Tricks - Tags: local online advertising, newsletter, seo Is your phone ringing off the hook? Are you frustrated that solicitors are tying up your line? Are you doubly sick of solicitors calling your cell phone? If you’re tired of the endless stream of telephone solicitations you’re receiving, Prospect Genius can help! We already block over 550 numbers for our customers, but if you’re receiving solicitations or other unwanted telephone calls through your metered number, we can make it stop. Just let us know right away, and we’ll block that number from calling you. And once we have it blocked, you won’t have to worry about being pestered by that solicitor ever again. So don’t wait and let the annoyance mount! Call us at 1-800-689-1273 or send us a quick e-mail with the caller’s information, and we’ll get them blocked ASAP. --- ### The Ins and Outs of Googling Yourself - Published: 2010-12-15 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/the-ins-and-outs-of-googling-yourself/ - Categories: Blog - Tags: Google Algorithm, local online advertising, newsletter, reputation management, seo Googling Yourself: Too Much of a Good Thing Are you one of those people that googles themselves every day? Then you might want to reconsider. Of course, googling yourself isn’t going to make you go blind or anything like that, but it can skew the results you see. That’s because Google is designed to provide each person with individual results. Factoring in things like search history, what particular search terms you favor, where you are searching from, and other data, Google search results are tailored specifically for you. So if you search for something, you’ll get different results than your next-door neighbor or even your coworkers. If you continually search for one term or keyword—say, your name or a service like "Hardwood Flooring in New York City"—and then don’t click on any of the results, Google will assume you did not like the listings it returned. The next time you perform the same search, Google will give you slightly different results. If you don’t click on any of the results again, it will again assume you don’t like the results and try another variation the next time. This cycle will just keep continuing and continuing... In your own, individualized Google results, you can drive your placement down in the listings by repeatedly searching for—and not clicking on—yourself. This certainly happens for your own personal search engine results, but if you do it enough, it’s also conceivable that you could impact your rankings when other people search as well! So while... --- ### The Myth of Speedy Ranking - Published: 2010-12-07 - Modified: 2024-02-15 - URL: https://www.prospectgenius.com/blog/tips_and_tricks/the-myth-of-speedy-ranking/ - Categories: Tips and Tricks - Tags: Google Algorithm, lead generation, local online advertising, newsletter, online marketing, seo At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about this false impression all the time, we thought it might be helpful to clear up some of the confusion! Speedy Ranking Is a Myth! With PPC (pay per click) online advertising it is possible to buy your way to the top quickly. However, unless you’re doing a PPC campaign, it simply isn’t realistic to expect that ANY online marketing company can get your business’s website into the number one slot on Google overnight. That’s because one of major factors Google—and all the other search engines—use when determining the value/relevancy of a website is how long it’s been on the web (with relevant content). This policy helps the search engines avoid useless SPAM sites (thousands of which pop up every day and soon disappear) and focus on quality sites instead. Unfortunately, this also means that it takes time for new, quality sites to achieve high rankings. Real World Parallels Opening a new store and starting a new website or SEO campaign have a lot in common. When you’re opening a brick-and-mortar enterprise, you first need to get the location set up and then you need to get the word out to people about your new shop. Just like you need to make a... --- ### Bring Your Website into the 21st Century–It’s Easier Than You Think! - Published: 2010-11-18 - Modified: 2010-11-18 - URL: https://www.prospectgenius.com/blog/if-picture-is-worth-thousand-words/ - Categories: Blog - Tags: local Internet advertising, local online advertising, search engine optimization If a picture is worth a thousand words, what’s a video worth? A whole lot when it comes to your company’s website! Adding video content to your local business’s site can actually make a big difference in the effectiveness of your Internet presence, helping you convert more site visitors into paying customers. The simple truth is that most people don’t want to do business with a website—they want to do business with a real person. And adding a short video to your site is the best way to let prospective customers know a little about yourself, your company, and why you love doing what you do. It’s essentially a way for website visitors to meet you... The video establishes a more personal relationship between you and the potential client and can actually encourage them to pick up the phone and give you call! Isn’t Video Hard? Making a video may have been hard back in the day, but today almost anyone with a digital camera or web cam can make a short video perfect for uploading to your website. The best place to start is by filming a brief introduction to you and your company. Keep it short—around 30 seconds—and just say a little about who you are as a business. This helps put a face on your company, adding in that personal touch that will convince more site visitors to contact you. Keep in mind that when you’re making a video clip for your website most people don’t actually... --- ### Google For Dummies - Published: 2010-11-08 - Modified: 2010-11-08 - URL: https://www.prospectgenius.com/blog/do-you-know-how-google-works-probably/ - Categories: Blog - Tags: local online advertising, search engine optimization Do you know how Google works? Probably not. But to get the most out of Google, local businesses need to have a basic understanding of how this search engine operates—and how it can help or hurt you. There's no need to go into the complicated algorithms, but learning about the four different parts of Google can help you understand how search results for your business can impact your company's success. The 4 Parts of GoogleAs you may or may not already be aware, there are three different ways to advertise with Google. Every search results page has a different section that corresponds with each of these three different advertising methods: 1. Sponsored Links (highlighted at the top of the page as well as included in a sidebar) You pay for each click and bid for position 2. Organic Results (typically listed below the sponsored links) Google decides which pages are most relevant 3. Maps Results (listed beside a map of the area) Organic results with a geographic componentAs you can see, each type of advertising puts you in a distinct place on the search results page. What is less apparent, especially to those of us who aren't particularly tech savvy, is that each section of the search results page is controlled by a separate department at Google. Each department even uses its own rules to determine ranking, legitimacy, and more! That means, achieving a great rank in one section of the search results doesn't affect any other section. You can be number... --- ### Money Doesn’t Grow on Trees, Choose Online Advertising and Save! - Published: 2010-11-01 - Modified: 2010-11-01 - URL: https://www.prospectgenius.com/blog/effective-advertising-is-more-important/ - Categories: Blog - Tags: appliance repair, dishwasher repair, radon mitigation, radon testing, refrigerator repair, washer dryer repair Effective advertising is more important than ever in today’s economy. With tightened marketing budgets, small businesses simply can’t afford to throw their money away on advertising that isn’t working... That’s why you’ll love Prospect Genius’s online, local advertising program. Not only do we use an effective search engine optimization plan that moves your company up in search engine results pages and helps increase your business’s visibility on the web, we also offer a complete monitoring console that enables you to see how your advertising dollars are working for you. We’ve helped hundreds of small businesses improve their Internet advertising, and we’d love to help you, too! Here are just a few of the newest companies that are taking advantage of PG’s online marketing program: Your Better Homes Appliance Service of Cincinnati, Ohio. Whether your dishwasher is spewing water all over your kitchen floor or you just don’t understand why the washing machine won’t turn on, these experts can help. Your Better Homes Appliance Service specializes in appliance repair for homes and residences throughout the tri-state region, so if you’re experiencing problems with a malfunctioning appliance, they’re here to take care of the problem. From refrigerator repair to washer dryer repair and beyond, these professional appliance repairmen can get your home or business appliances back up and running in no time at all. Don’t let the inconvenience, hassle, and disruption of inoperative appliances add chaos to your life: call Your Better Homes Appliance Service today! Idaho Radon of Meridian, Idaho. Radon... --- ### All that glitters is not gold-Make sure your advertising company is reputable - Published: 2010-10-29 - Modified: 2010-10-29 - URL: https://www.prospectgenius.com/blog/we-all-know-that-when-something-sounds/ - Categories: Blog - Tags: online advertising, pay per click, ppc, search engine optimization, seo We all know that when something sounds too good to be true, it probably is! But somehow, small business owners sometimes forget to apply this logic to online advertising... The simple truth is that you make certain you’re getting value for your marketing dollars, it pays to ask questions when an online advertising company promises you the moon and the stars! There are reputable advertising companies out there, but there are also a lot of snake oil salesmen, too. Making certain that you aren’t taken in by an unscrupulous online marketing company is a big deal, because in addition to failing to deliver results, these guys can inflict lasting damage on your company! Save yourself time, money, and frustration by asking a few questions when the deal seems too good to be true... When a company makes you a promise such as "You'll be #1 in Google! ," that’s when you need to start digging a little deeper. Depending on whether it’s a PPC (pay per click) or SEO (search engine optimization) campaign, there are some questions you should ask: If it's PPC advertising: What search terms are being used? Are they broad-match or exact-match terms? What negative keywords are the advertisers using? What geographic areas are being targeted? How much of the money you send to the advertising company goes toward buying clicks, and how much goes toward managing the ad campaign? Are you allowed access to see just how much money is being spent per click? Pay Per Click... --- ### Whether you are Joe Shmoe or Donald Trump, Online Advertising is For You! - Published: 2010-10-25 - Modified: 2010-10-25 - URL: https://www.prospectgenius.com/blog/effective-online-marketing-can-help-html/ - Categories: Blog - Tags: appliance repair, dating services, egress window installation, matchmakers Effective online marketing can help a huge range of different businesses. From car audio installers in New York to window shade stores in southern California, Prospect Genius has been helping all types of companies connect with their local customers. Using our affordable search engine optimization program, we can improve your online presence and help customers in your local area find you on the Internet! Just a few of the newest local businesses that have been seeing success with the Prospect Genius local online advertising program include these area companies:When you’re looking for love, Twin Cities Matchmaking Services can help! Professional matchmakers in Minneapolis, this team of personable, dedicated experts is committed to helping match you with an individual you’ll actually enjoy spending time with. Unlike online dating services that use algorithms to determine compatibility, Twin Cities Matchmaking Services uses their decades of experience and in-depth understanding of their clients to help you find that special someone. For matchmaking and dating services done right, call today! Finishing your basement can add valuable living space to your home, but make sure it’s done right to ensure code compliance and the safety of your family. With egress window installation from American Basement Egress Windows by Cottrell, you’ll ensure your window well and basement emergency exit window provide your property with the security it needs. Required by law for most basements, installing egress windows provides safety for your family in the event of an emergency. And with the professionals from American Basement Egress Windows by Cottrell... --- ### Allow us to Introduce the Newest Members to our Community - Published: 2010-10-21 - Modified: 2010-10-21 - URL: https://www.prospectgenius.com/blog/hi-everybody-i-just-wanted-pop-in-and/ - Categories: Blog - Tags: appliance repair, basement waterproofing, energy audits, foundation repair, junk hauling, trash removal Hi, everybody! I just wanted pop in and announce a few of the newest additions to the Prospect Genius community. I only have a few moments, but here are a couple of the latest local businesses to recognize the value of our online, local advertising program:Pioneer Basement Solutions of Akron, Ohio. A little water in your basement is no big deal, right? Wrong! A wet basement can encourage mold growth, lead to structural deterioration, and all around spell trouble for your health and home. The professionals at Pioneer Basement Solutions specialize in basement waterproofing services to help get your home safe and dry. From foundation repair to fix cracks and shifting to mold removal to eliminate this potential health hazard, these experts are your one-stop shop for complete basement waterproofing and repair. So don’t let water in your basement become a serious issue: call Pioneer Basement Solutions to make your wet basement problems a thing of the past! Palmer Cleanouts & Disposal of Manchester, NH. Whether you’re cleaning out an estate or it’s just time to tackle the clutter in your garage, it’s easy to be overwhelmed by the sheer volume of trash you’re facing. Don’t go it alone: Palmer’s Cleanouts & Disposal provides professional junk hauling and trash removal services to make it easy for you to conquer messes of all sizes. They even offer dumpster rental options for customers who’d like to take a DIY approach. No matter what your garbage removal project, this team of professional trash haulers... --- ### The Newest Businesses to Find Success With Prospect Genius - Published: 2010-10-18 - Modified: 2010-10-18 - URL: https://www.prospectgenius.com/blog/when-you-hear-term-local-business-what/ - Categories: Blog - Tags: basement waterproofing, car audio video, carpet installation, hardwood installation, mobile electronics, wet basements When you hear the term “local business” what do you think? A local mom n’ pop diner? A handyman service or plumber? The truth is that there are all types of businesses, large and small, that are locally owned and operated. And Prospect Genius can help all of them increase the success of their companies. That’s because our effective, affordable online marketing program is effective for a broad range of different businesses and fields. From plumbers to appliance repairmen, car audio installers to flooring contractors, we can help them all connect with more local customers online! Here’s just an example of some of the newest companies that are finding success with Prospect Genius:Looking for top-quality car audio in Cleveland, OH? Sound on Wheels is the professional mobile electronics shop for the job. Offering a huge range of options from car GPS to in-car DVD players, these car customization specialists provide quality products, installation, and workmanship. Sound on Wheels has more than 40 years of experience in the car electronics industry, and their expert installers put their hands-on skill and knowledge to work for every customer. So what are you waiting for? Stop settling for mediocre sound or a boring driving experience: take your car or truck to the next level with Sound on Wheels. Don’t let a wet basement spell trouble for your home or commercial property. Tri State Mold Solutions of Poughkeepsie is here to help. Providing basement waterproofing and mold removal services to customers throughout the Hudson Valley, these... --- ### Totally lost when it comes to closing a deal? Read this and become an expert! - Published: 2010-10-14 - Modified: 2010-10-14 - URL: https://www.prospectgenius.com/blog/at-prospect-genius-we-work-with/ - Categories: Blog - Tags: local online advertising, search engine optimization At Prospect Genius, we work with hundreds of small businesses and have a front-row view of their advertising and deal-closing techniques. That puts us in the pretty unique position of being able to see what actually works and what isn't terribly effective... I thought it might be helpful to share some tips and tricks that may help you close more business deals, allowing you to learn from the experiences of other local companies just like yours. Keep reading to find out how simple steps can help your company get ahead! A Picture Is Worth a Thousand Words As a business owner, you may already know that adding pictures and images to your advertising can be quite helpful, but did you realize that the types of photos you use can make a huge difference? While photos of products are better than nothing, using images that include you and your staff are actually more effective. That's because when a potential customer can see a picture of the person who will be performing services in their home, they are subconsciously put at ease and feel more secure in calling the business to set up an appointment. And if the staff members in your photo are smiling, even better! Smiling, happy employees convey to your customers that you're a friendly, happy, wonderful company to do business with. Using photos of smiling professionals in your advertising, particularly online, can help you convert more potential customers into satisfied, paying clients. Customer Reviews But just because you... --- ### Economy got you down? Let us bring your company to the top - Published: 2010-10-11 - Modified: 2010-10-11 - URL: https://www.prospectgenius.com/blog/working-with-local-companies-from/ - Categories: Blog - Tags: appliance repair, carpet installation, flooring contractors, granite countertops, hardwood installation, washer dryer repair Working with local companies from across the nation, Prospect Genius is committed to helping small businesses utilize search engine optimization to connect with customers online. We've assisted hundreds of customers keep their businesses strong, even in today's negative economic climate, and we'd love to help your company experience the same great results. I wish I had time to welcome all of the newcomers, but so many great businesses have become PG associates recently that I can't keep up with them all... Just a few of the local companies that have joined up with the PG community include: Flooring Excellence of Boca Raton, Florida. Specializing in helping customers find the right flooring for their specific needs, these flooring contractors are your answer for expert sales and professional installation workmanship. From carpet installation to hardwood floor installation, Flooring Excellence offers great choices in beautiful, durable flooring materials. And with their expert installers, you're sure to get the top-notch results you deserve! Appliantology of Philadelphia, Pennsylvania. Providing a full range of household and commercial appliance repair services, this team of qualified technicians can help get just about any appliance back up and running in no time at all. Whether you're a restaurant owner that needs refrigeration repair ASAP or a homeowner who wants help with a dishwasher repair, Appliantology can help. They even offer furnace repair! These experts can help get your appliances--and your home or business--back up and running smoothly ASAP. Royal Flooring of Mission Viejo, California. When you want attractive, hard-wearing... --- ### As the leaves fall our local community grows! - Published: 2010-10-05 - Modified: 2010-10-05 - URL: https://www.prospectgenius.com/blog/this-fall-is-just-zooming-by/ - Categories: Blog - Tags: basement waterproofing, buyer's agent, foundation repair, junk hauling, listing agent, mobile electronics, trash removal This fall is just zooming by. We’re staying super-busy here at Prospect Genius by adding more new members every single day. With our growing family of local businesses, it’s hard to keep up with all of the new additions, but I wanted to announce just a handful of the latest companies to join up with PG! Serving customers throughout Northern Virginia, Dynamic Duo Real Estate Agents provides assistance to both those looking to buy or sell property. Their team of buyer’s agents and listing agents can help you understand all aspects of the real estate market to make selling or purchasing property as straightforward and hassle-free as possible. Dynamic Duo Real Estate even has short sale specialists on staff. With over thirty years of combined experience as realtors, these professionals can help you find the home of your dreams, maximize selling price, and all-around take care of all of your real estate needs! Helping protect homes from the dangers of wet basements, EverDry Waterproofing is your foundation contractor in Atlanta, Georgia. Offering a full range of services from air ventilation systems to basement waterproofing, these professionals provide a customized solutions for resolving your building’s high-humidity or basement leaks. They even provide foundation repair! If you’re looking for experts that can help you get and keep your basement dry, EverDry Waterproofing has the expertise, quality products, and commitment to customer service you can rely on for a job done right the first time. When you have trash, garbage, and just plain-old junk, Junk Brothers... --- ### Are you online yet? Your customers are waiting for you. - Published: 2010-10-01 - Modified: 2010-10-01 - URL: https://www.prospectgenius.com/blog/if-youre-local-business-owner-searching/ - Categories: Blog - Tags: cleaning services, lawn care service, plus size store, trash removal, window shades If you’re a local business owner searching for a new way to attract customers, it’s time to get online. Internet advertising is one of the fastest growing ways to connect with potential customers, and even if you’ve never used web marketing before, it can be both affordable and effective with the help of Prospect Genius. Focusing on using cost-effective search engine optimization strategies, we utilize the Internet to help customers find your local company. A few of the most recent companies to join up with PG and start using our affordable program to help their business grow include: Maid American Style, based in Manassas, Virginia. Providing area home and business owners with a full range of cleaning services, these professionals can help get your entire property looking spick and span in no time at all. With options spanning the gamut from regular maid service to large-scale trash removal, Maid American Style can help you tackle just about any project, no matter how large the mess. Our experts are available to take the stress, hassle, and inconvenience out of everything from routine housekeeping to estate cleanouts, so call now to get our pros on your team! Impressions Windows Coverings, located in Las Vegas, Nevada. The right window shades and blinds can do so much more than just add privacy! From enhancing your décor to managing light levels to increasing your windows’ energy efficiency, window treatments really can put the perfect finishing touch on your home. Impressions Windows Coverings is your resource... --- ### These local companies are already taking advantage of what we have to offer, what are you waiting for? - Published: 2010-09-27 - Modified: 2010-09-27 - URL: https://www.prospectgenius.com/blog/with-all-of-new-local-companies-were/ - Categories: Blog - Tags: car audio, granite countertops, hardwood floor installation, junk hauling, mobile electronics, trash removal With all of the new local companies we’re welcoming into the Prospect Genius fold, I only have a few moments to announce our latest additions... I’m pleased to be able to tell you a little about a handful of the newest local service providers to take advantage of PG’s affordable online marketing program:Performing a wide range of vehicle customization services, Sounds Perfect Car Audio is ready to help you transform your car or truck into the ride of your dreams. Whether you’re interested in a top-notch car alarm or you want to create an in-car entertainment experience with a new car audio video system, these professionals can help. Based in Cleveland, OH, Sounds Perfect Car Audio is your resource for precision custom installation workmanship, superior car electronics products, and the very best customer service around! When you have clutter, yard waste, or just plain old junk, Junk Junkies is the trash removal company for the job. Specializing in all types of junk hauling and dumpster rental service, these junk removers provide collection and disposal for customers throughout New York City. Ideal for cleaning out estates or foreclosures, dealing with furniture or appliance disposal, or just clearing out your attic, Junk Junkies helps make it easy and affordable to keep your property clean, neat, and looking its best. Helping area homes and businesses find the best floors at the best prices, Wild Bill’s Floor and More works to bring you top-quality flooring at a fair price. Serving Frisco, TX, and environs for 15... --- ### Google Maps Listings: Technical Issues - Published: 2010-09-27 - Modified: 2010-09-27 - URL: https://www.prospectgenius.com/blog/google-maps-listings-technical-issues/ - Categories: Blog If you noticed your Google Maps listing had disappeared, you are not alone. Google was experiencing technical issues and thought they fixed them, but many are still seeing problems with their business listings. A few of them include: missing stats, duplicate listings, and disappearing listings. More information here: http://ping. fm/vUfpfPlease be patient with us as we wait for Google to resolve the problem. We are just as frustrated with this as you are! --- ### Running a business is hard work, let us take a load off your shoulders. - Published: 2010-09-14 - Modified: 2010-09-14 - URL: https://www.prospectgenius.com/blog/in-this-economy-running-small-business/ - Categories: Blog - Tags: appliance repair, electrical contractors, electricians in, junk hauling services, pool wiring, refrigerator repair, trash removal In this economy, running a small business is harder than ever. Every advertising dollar has to count for your local company to succeed in today's economic climate... That's why it's so important to make sure your online marketing campaigns really are providing tangible results! At Prospect Genius, we not only offer our clients effective local online advertising, we also provide a user-friendly interface that lets you see how the program is performing and track your ROI. Combining great value and great service, PG is your answer for effective online marketing! The newest local businesses to take advantage of the Prospect Genius program for local advertising online include:Gallagher's Junk Removal, located in Portland, OR. Specializing in trash removal services of all kinds, these professionals can help when you have construction debris, yard waste, and any other garbage large or small. Gallagher's Junk Removal is the junk hauling company you can rely on for prompt service, complete cleanup, and affordable pricing. So if you need trash haulers in Portland, these experts are here to take great care of you and your property! Sundance Electrical Contractors, located in Warrenton, VA. Putting their 34 years of experience to work for you, these electrical contractors are available to perform a wide variety of commercial and residential electrical services. From electrical panel upgrades to pool wiring and more, Sundance Electrical Contractors has the expertise and hands-on knowledge to troubleshoot, repair, and install electrical wiring and fixtures of all kinds. When you need professional help, call these electricians in... --- ### Introducing the newest members to join the Prospect Genius Community - Published: 2010-09-14 - Modified: 2010-09-14 - URL: https://www.prospectgenius.com/blog/here-at-pg-were-staying-busy-adding-new/ - Categories: Blog - Tags: appliance installation, appliance installers, car audio video, car GPS, mobile electronics Here at PG we’re staying busy adding new local businesses every day! I wish I had time to mention every customer that joins the Prospect Genius community, but there really are only so many hours in the day. These are just a few of the newest PG associates: Sorry to all the companies I have to leave out! Providing complete car customization services on Staten Island, Stereo Express can help you enhance your driving experience with car audio video, custom paint and bodywork, and so much more. These professionals offer a huge range of options for upgrading your car or truck inside and out, so regardless of whether you’re in the market for window tinting or vehicle security, they can help. In fact, they even install marine audio systems. So when it’s time to soup up your car, truck, or boat, Stereo Express is the expert for the job! Offering a full range of appliance installation services, Affordable Appliance Installations can make certain your fridge, dishwasher, microwave, or other appliance is completely and correctly installed for long-term performance and durability. Putting their professional expertise to work for you, these appliance installers make certain that your TV is securely fastened to the wall, your dishwasher’s water hookups are properly connecting, and that your microwave, washer, and other appliances are all safely and securely installed. Affordable Appliance Installations makes qualified installs easy and affordable, and with everything from dishwasher installation to over the range microwave installs available, they can help no matter what your... --- ### The newest businesses to jump on board with Prospect Genius - Published: 2010-09-10 - Modified: 2010-09-10 - URL: https://www.prospectgenius.com/blog/worried-that-your-company-might-be/ - Categories: Blog - Tags: car audio video, door installation, local movers, mobile electronics, professional movers, trash removal Worried that your company might be missing out on business because of a limited Internet presence? You should be! As more and more homeowners use the Web to find local service providers, companies that don’t have an effective Web site are losing customers to their competition. But with the Prospect Genius program you can make sure that potential customers in your area can find your company online. Using the latest in search engine optimization technology, we help connect you with customers and help your company succeed. Over the years, we’ve helped hundreds of companies just like yours. Here are just a few of the latest businesses that have joined the PG community and signed up to succeed with a productive online presence! Mr. Mover Residential and Commercial Moving and Storage of Nashville, Tennessee. Helping homes and businesses with all of their relocation needs for more than a decade, Mr. Mover is here to help eliminate the stress. Whether you need long-distance movers or local movers, their team can make certain your belongings are treated right as they are moved from your old location to your new one. Providing everything from packing services to commercial storage, these professionals make your move smooth from start to finish. So don’t just trust just any moving company with your cherished possessions or commercial equipment: leave them safely in the hands of the true experts at Mr. Mover! Hoctor Home Services of Cape Cod, Massachusetts. Originally established as a home construction company, these professionals have branched out... --- ### Stumped on how to attract more customers? These businesses have found the solution with us. - Published: 2010-09-07 - Modified: 2010-09-07 - URL: https://www.prospectgenius.com/blog/its-still-heating-up-during-day-but-html/ - Categories: Blog - Tags: appliance repair, auto shop, marine electronics, mobile electronics, muffler shop It’s still heating up during the day, but the cooler nights and crisp chill to the morning air hint at autumn. Here at Prospect Genius, we’re settling into the routine of fall by welcoming even more new members. These are just a couple of the new associates that are joining up every day! Ever wished the car mechanic would come to you when you’re having trouble with your vehicle? Then Robert’s Mobile Auto Service is the professional to call. Bringing customers the convenience and pricing they deserve, these experts provide on-site auto repair services of all kinds. Your suspension, brake, and muffler shop all in one, Robert’s Mobile Auto Service takes the hassle out of car trouble by coming right to you. From preventative maintenance to diagnostic services, these pros have you covered! When you’re facing a malfunctioning refrigerator, leaking dishwasher, or overheating dryer, it’s time to call in the experts. Offering a full line of emergency appliance repair services, All Year Appliance Repair is there for you when you need help. From washer dryer repair to stove repair, they can evaluate and diagnose the problem before bringing you complete, correct appliance repair service. So don’t shell out for a pricey new appliance: resurrect your malfunctioning unit affordably. Call All Year Appliance Repair for refrigerator repair, dishwasher repair, and more. On water or on wheels, Car Stereo Max Dayton can make your dream come true. These mobile electronics specialists provide a huge range of car and marine electronics for entertainment, safety, security, and... --- ### From Coast to Coast, Local Businesses are Turning to Online Advertising - Published: 2010-09-02 - Modified: 2010-09-02 - URL: https://www.prospectgenius.com/blog/at-prospect-genius-we-work-to-connect/ - Categories: Blog - Tags: plantation shutters, radiant heat systems, video conferencing, video surveillance systems, water heater repair, window shades At Prospect Genius, we work to connect local businesses with customers. Over our years in the business, we’ve developed an effective program that uses search engine optimization to make it easier for local home and business owners to find our customers online. The PG program works for all types of local companies from plumbers to business technology providers, and we serve hundreds of businesses all across the nation. Among our many satisfied customers, a few of our newest members include:Teleco, a communications technology company based in Greenville, South Carolina. Working with companies and homeowners to harness the latest phone and video technology, these experts can help make your property more secure, decrease the cost of doing business, and more! Teleco specializes in everything from video conferencing to card access systems, and they even install video surveillance systems for your safety and security. Putting technology to work for you, these professionals are here to help your company succeed! If you need a phone system update, business video technology, or other communications systems, you’ll want to contact Teleco today! Empire State Plumbing, a plumbing and heating company located in Albany, New York. Bringing customers superior service and over 20 years of experience as master plumbers, these professionals work hard to keep your home or business warm and leak-free. Empire State Plumbing combines a full range of plumbing services, including drain cleaning and water heater repair, with expertise in a variety of residential and commercial heating solutions. That means whether you’re considering installing a... --- ### Afraid of getting left in your competitors dust? Let PG create an effective online advertising campaign just for you. - Published: 2010-08-30 - Modified: 2010-08-30 - URL: https://www.prospectgenius.com/blog/summer-is-always-crazy-time-but-here-at/ - Categories: Blog - Tags: accountants, IRS back taxes, mobile electronics, water filtration systems, water treatment company Summer is always a crazy time, but here at Prospect Genius we’re settling into the routine of fall. With tons of new members joining up every day, we’re continuing to expand as more and more companies realize the benefits of local online advertising. Just a few of the most recent companies to become members of the PG community include:Levy Tax Pro Fort Lauderdale. A team of dedicated accountants committed to helping with your corporate and individual financial matters, Levy Tax Pro is the professional you can trust for money management services of all types. Whether you’re in trouble with IRS back taxes or just need routine payroll processing services for your business, these experts can help. For the best outcomes for tax resolution as well as general bookkeeping services, call Levy Tax Pro for reliable, accurate accounting in Fort Lauderdale! Natursorb Water Treatment of Orlando, Florida. Working to bring their customers clean, quality water, this water treatment company is dedicated to ensuring everyone has safe, great-tasting water coming out of their taps. These professionals treat both well water and water from municipal supplies, and they can create a customized water filtration system depending on your specific needs. With options ranging from salt-free water softeners to well drilling to whole house water filters, Natursorb Water Treatment can efficiently and effectively combat water quality issues of all kinds. Automotive Sound & Protection of Philadelphia, Pennsylvania. Ever wished you could take your plain-Jane car and customize it to meet your driving style? With help from... --- ### Let us introduce the latest local business to come under Prospect Genius’s wing - Published: 2010-08-25 - Modified: 2010-08-25 - URL: https://www.prospectgenius.com/blog/working-with-companies-nationwide-html/ - Categories: Blog - Tags: accountants, back taxes relief, car audio, car electronics, concrete contractors, foundation repair Working with companies nationwide, Prospect Genius provides effective online marketing for a diverse collection of local service providers. From accountants in Fort Lauderdale to concrete contractors in Albany to car audio shops in Philadelphia, our SEO-based online advertising program works for small businesses of all types. The following is a small sample of the latest companies to join up with Prospect Genius for affordable, local marketing online:Specializing as concrete contractors in New York’s Capital District, M. D. S. Masonry provides both commercial and residential customers with precision workmanship on a range of concrete and masonry services. Offering everything from foundation repair to basement waterproofing, these professionals can help make sure your building is in tip-top repair. They even offer landscape construction like walkways and steps to help your property look great! Providing northern Illinois and southern Wisconsin with top-quality mobile electronics services, Premium Sound and Security is committed to helping area drivers get the absolute most out of their vehicles. If you’re in the market for a complete car audio system, a remote starter for comfort and convenience, or just sweet-looking window tint, these professionals can help. With more than 20 years specializing in car electronics, Premium Sound and Security has the knowledge, expertise, and hands-on know-how to provide you with everything from the best products on the market to superior custom installation. These experts can take your car to the next level with mobile electronics. Helping businesses and individuals with a full range of financial services, Levy Tax Pro of Nashville is an... --- ### Even Grandma is online, so what is your business waiting for? - Published: 2010-08-18 - Modified: 2010-08-18 - URL: https://www.prospectgenius.com/blog/if-youre-local-service-provider-like/ - Categories: Blog - Tags: appliance parts store, appliance repair parts, bathroom contractors, kitchen remodeling, solar panel installation If you’re a local service provider like a plumber or a roofer, you know that there are homeowners in the community that need your services... The question becomes how you can help those potential customers find you when they need a drain unclogged or a roof patched. Traditional advertising like paid ads in newspapers and telephone books are reaching an increasingly smaller audience as print publications decrease in circulation. That’s why you need to get on board with today’s technology—the Internet—to connect with customers in your area! Using a targeted online advertising technique called search engine optimization, Prospect Genius can increase your visibility on the Web, making it easier for local homeowners to find YOUR company when they need the services of a master plumber or roofing contractor. Here are just a few of the newest companies to take advantage of PG’s effective, affordable local online advertising program to find new customers in their area:United Appliance Parts of Albany, NY. Offering a full range of appliance repair parts to local home and business owners, this appliance parts store is the resource you can rely on for all of your DIY repair needs. With a large stock of options from washer parts to dryer parts, United Appliance Parts has everything you need to get all of your household appliances back in working order. These pros even offer consultations and advice on how to diagnose and fix your appliances. You can count on United Appliance Parts for friendly service and great selection! Reface It... --- ### It’s overwhelming how many companies are turning to the internet for advertising, are you one of them? - Published: 2010-08-05 - Modified: 2010-08-05 - URL: https://www.prospectgenius.com/blog/it-feels-like-im-finally-settling-into/ - Categories: Blog - Tags: appliance repair, commercial appliance repair, freezer repair, hardwood floor installation, hardwood floor refinishing It feels like I’m finally settling into my routine after a week’s worth of vacation, but, boy, am I still swamped. More and more local businesses are joining up with Prospect Genius for affordable online advertising and our team is struggling to keep up. It’s a great problem to have! I’ve snuck away for a few moments to announce a handful of our latest PG members, so without further ado, here are several of the newest local service providers to join the Prospect Genius community:DAK Enterprises of Portland, Oregon. Serving both the residential and commercial appliance repair needs of the greater Portland area, this team of appliance repair specialists is skilled at a huge range of repair services. Providing everything from swimming pool repair to refrigerator repair to RV appliance repair, DAK Enterprises is ready to get your appliances up and running again in no time. These professionals have an astounding 50 years of combined experience, and with their decades of expertise, they have what it takes to troubleshoot and eliminate appliance problems large and small! Abrams Hardwood Floors of Portland, Maine. A full-service hardwood installation and repair company, Abrams Hardwood Floors can help with all of your wood flooring needs. Whether you’re interested in new hardwood floor installation or need help with a hardwood floor refinishing project, this team of experts is ready to help. Flooring contractors since 1976, these hardwood specialists are well-versed in all aspects of the wood floor installation, repair, and refinishing process and can help ensure... --- ### Online Advertisng: The effective and affordable solution - Published: 2010-07-30 - Modified: 2010-07-30 - URL: https://www.prospectgenius.com/blog/hi-everyone-im-back-after-few-days-of/ - Categories: Blog - Tags: appliance repair services, furnace repair, local movers, moving companies Hi everyone! I'm back after a few days of much-needed R&R. There's nothing like a little vacation to refresh and revitalize the soul, but, of course, now I'm even more swamped than ever! I'm going to take a moment or two to announce a handful of the latest Prospect Genius members, but then I'm going to have to put my nose back to the grindstone to catch up. Sorry to everyone I'm leaving out! Providing professional appliance repair services to Phoenix and the surrounding communities, Michael's Appliance Services is on call to help when your refrigerator stops cooling or your washing machine stops spinning. These experts even provide appliance installation. So no matter what your residential or commercial appliance service, maintenance, or installation needs, they're ready to help. For quality refrigerator repair, washer dryer repair, and more, you'll want to call Michael's Appliance Services today. Based in Burlington, Vermont, Booska Movers is here to help whether you're moving across town or across the country. Local and long-distance movers since 1946, these experienced professionals can safely transport your household or commercial items to their new home without the stress and hassle. While some moving companies only insure your belongings for a fraction of their value, Booska Movers is pleased to provide full replacement value coverage in the unlikely event your items are damaged in transit. Get the long-distance and local movers you can really count on: contact Booska Movers! When you need furnace repair, air conditioner repair, or major appliance repair, Jimmy's Arctic Air... --- ### Already online but need to take that extra step to make your page stand out? - Published: 2010-07-21 - Modified: 2010-07-21 - URL: https://www.prospectgenius.com/blog/providing-affordable-online-marketing-html/ - Categories: Blog - Tags: mobile electronics, remodeling contractors, window shades and blinds Providing affordable online marketing solutions for small businesses nationwide, Prospect Genius continues to welcome even more new members into our program. We’re ready to help your company utilize the Internet for effective local marketing, helping you connect with the customers that are already looking for your services online. We’re helping hundreds of businesses just like yours with our local online advertising program, including:Z Blinds of Frenso, California. Providing area customers with a broad range of window treatment options, these experts are ready to match you with the window blinds, plantation shutters, or draperies that are right for your home and your needs. Z Blinds combines a huge selection of window shades and other coverings with friendly customer service and knowledgeable professionals, striving to make it easy and hassle-free to find all of the window treatments you need. From cost-effective mini blinds to high-tech home window film, these pros have you covered! Xtreme Autosound of Tavares, Florida. Upgrading cars and trucks with aftermarket car electronics since 1978, these professionals have the in-depth expertise you can rely on for true quality when it comes to car audio video installations of all kinds. Offering a huge range of options from car alarms to car GPS, Xtreme Autosound can help hook you up with just about any mobile electronics. In fact, they even install marine audio systems. So if you’re ready to take your driving experience to the next level, call Xtreme Autosound! Regardless of whether you drive a car, truck, or boat, these guys... --- ### Does the internet have you left in the dark? We know where the light switch is. - Published: 2010-07-15 - Modified: 2010-07-15 - URL: https://www.prospectgenius.com/blog/today-its-harder-than-ever-for-small-html-2/ - Categories: Blog - Tags: carpet cleaning, hardwood installation, laminate installation, solar panel company, solar power installation, upholstery cleaning Today it's harder than ever for small businesses to connect with customers in their local areas. But using targeted Internet marketing called search engine optimization, Prospect Genius can help your company be seen by potential customers in your region! We serve clients of all types--from car audio shops to plumbers to appliance repairmen--all across the country: here are a few of the latest local businesses that have joined PG to harness the Internet to connect with customers:Helping California customers connect with the Sun's free energy, Sea Bright Solar of San Bernadino is committed to providing the solar panel installation you can count on for efficient, eco-friendly power. Specializing in both solar power installation and solar water heaters, these professionals are well versed in all types of solar electricity and water heating technology. In fact, they even offer solar panel repair. So if you're interested in switching to green energy, Sea Bright Solar is the expert for the job! Using the latest technology in carpet cleaning, O'Grady's Carpet and Floor Cleaning is ready to help keep your carpeting and flooring deep-down clean. Safe, effective, and non-toxic, the encapsulation carpet cleaning technique is also a great solution for upholstery cleaning and mattress cleaning. Eliminating the oils, dirt, dust, pollen, and other grit and grime that can build up in and on your carpets and furnishings, this specialized carpet cleaning service gets the whole job done right the first time. When you want a deep down clean you can see, O'Grady's Carpet and Floor... --- ### Hope you all had an enjoyable Fourth of July! - Published: 2010-07-12 - Modified: 2010-07-12 - URL: https://www.prospectgenius.com/blog/sorry-for-long-absence-but-weve-been-html/ - Categories: Blog - Tags: burglar alarms, faucet repair, furnace repair, master plumbers, solar panel installation Sorry for the long absence, but we've been busy here at PG. Between the Fourth of July holiday and all the new members that keep pouring in, I've gotten way behind. Regardless, I thought it was high time I dropped in to announce a handful of Prospect Genius's latest associates, including:Steinberg Plumbing of Allentown, PA. Specializing in all types of plumbing installation and repair, these master plumbers are committed to helping area home and business owners keep their plumbing systems in top working condition. So whether you're interested in upgrading to the latest energy-efficient tankless water heater or you need professional help with leak detection, rooter service, or other drain cleaning service, Steinberg Plumbing is here to help. Don't risk the hassle and frustration of attempting DIY plumbing: call these experts for affordable, effective plumbing maintenance and installations done right the first time! ADP Security Systems of Greenville, SC. Protect what you love most! Providing state-of-the-art security systems for homes and businesses, these burglar alarms pros are ready to outfit your property with the security precautions you need to stay safe. From fire alarm systems to burglar alarms, ADP Security Systems can provide you with the level of protection you need to put your mind at ease. With customization options designed to suit every home, these experts offer everything you need to safeguard your house and property in case of intruders, fire, and even medical emergencies. Sea Bright Solar of Long Branch, NJ. Looking for an affordable, eco-friendly alternative to fossil fuels? ... --- ### Stop putting it off and get your business online today! - Published: 2010-07-01 - Modified: 2010-07-01 - URL: https://www.prospectgenius.com/blog/wow-have-we-ever-been-busy-here-at-pg-html/ - Categories: Blog - Tags: mobile electronics, moving companies, natural gas supply, pest control, truck accessories, window tinting Wow, have we ever been busy here at PG! New associates keep coming in by the boatload, and it's all we can do to keep up... Even though the work is piling up, I thought I'd take a quick break to welcome a few of the latest Prospect Genius members. Whether it's time to improve the substandard sound that comes out of your car's factory radio or you're ready to add the latest in mobile video entertainment, Red Line Audio and Performance is your car audio shop in eastern North Carolina. Offering a full range of services for vehicle customization, these experts specialize in seamlessly integrating mobile electronics into your car or truck. That means whether you're in the market for a complete component sound system or an advanced car alarm to protect your vehicle, these pros have you covered. Red Line Audio and Performance is your specialist for upgrading your car or truck's entertainment system, bringing you the driving experience of your dreams! Located in Chowchilla, CA, Silencer Pest Management is the professional you can call for pest control and insect extermination of all types. These experts are well-versed in the safe, legal removal of all types of pests and bugs in accordance with local and California State law. Committed to helping get--and keep--your home or commercial space free of rodents, creepy-crawlies, and other nuisance animals, Silencer Pest Management is your solution for pest removal and a safer, cleaner, more welcoming property. Moving can be exciting--and a huge pain in the rear! ... --- ### Join the online revolution, these businesses already have! - Published: 2010-06-27 - Modified: 2010-06-27 - URL: https://www.prospectgenius.com/blog/working-with-local-companies-from-coast-html/ - Categories: Blog - Tags: automotive upholstery, car audio video, garage door contractors, garage door repair, mobile electronics Working with local companies from coast to coast, Prospect Genius is committed to helping small businesses utilize the technology of the Internet to connect with the area customers that need their services. Join the online revolution and take advantage of affordable local advertising to find new clients! Here are just a few of the newest Prospect Genius members... These companies are connecting with customers online, so why aren't you! Whether you're in the market for the loudest car audio system possible or you're interested in upgrading your vehicle with a convenient car GPS or remote car starter, Precision Mobile Audio is your mobile electronics shop in upstate New York. Serving car owners throughout the Capital Region, these professionals work to create a customized car electronics setup that works for your needs, your budget, and, of course, your ride. Why settle for a driving experience that's less than ideal when the car audio video equipment and other electronics you need are readily available from Precision Mobile Audio? Get the components and custom installation workmanship you deserve! Both practical and attractive, the right garage door can help your home look its absolute best. Serving the greater San Clemente area, American Empire Garage Door specializes in new garage door installation as well as repairs. These professionals are your full-service garage door contractors for installation, routine maintenance, and just about any repairs imaginable. So whether you need garage door repair or want to dress up your home's facade with carriage-house style doors, American Empire Garage Door can... --- ### When the faucet still insists on dripping after the third DIY experiment, it is time to call a professional! We connect service providers to their customers in need. - Published: 2010-06-24 - Modified: 2010-06-24 - URL: https://www.prospectgenius.com/blog/especially-with-all-of-how-to-videos-html/ - Categories: Blog - Tags: basement waterproofing, car audio video, electrical contractors, electricians in, mobile electronics, remodeling contractors Especially with all of the how-to videos and articles readily available on the Internet, more and more people are attempting DIY home improvement, car customization, and more. But while your average homeowner can usually handle a minor faucet repair or headlight bulb replacement, not all projects are best left in the hands of amateurs. And that's where your local service providers come in. For complex electrical, plumbing, and home improvement jobs, don't risk damaging your house or vehicle with faulty installations or improper wiring. Call the professionals, and you can count on a job done right the first time! At Prospect Genius, we work to connect those local service providers with area homeowners, drivers, and other potential customers that are seeking expert help with their projects. Using the latest in search engine optimization technology, PG is helping hundreds of small companies link up with the local clients that need their professional services. Among the latest new Prospect Genius associates, we have:A mobile electronics specialist in Crystal River, Florida, Nature Coast Car Audio is committed to helping local drivers get the customized vehicle of their dreams. Whether that means installing a complete aftermarket sound system, a convenient in-dash navigation system to eliminate those pesky wrong turns, or window tinting to help combat the Florida sun's searing heat, these professionals are ready to provide you with the top-quality car audio video equipment, precision installation workmanship, and customer service you can count on. Don't risk damaging your car's delicate electronics, interior, or style—get the... --- ### We can solve the mystery of online advertising for your local business. - Published: 2010-06-17 - Modified: 2010-06-17 - URL: https://www.prospectgenius.com/blog/local-businesses-often-face-one-central-html/ - Categories: Blog - Tags: custom car audio video, mobile electronics, moving company, plumbers in Los Angeles, professional movers Local businesses often face one central dilemma: how to connect with area homeowners and residents who are looking for professional help in their field. With phone book usage numbers constantly dropping, that medium is no longer effective, but service providers are unsure how else to target potential customers in their area. That's where Prospect Genius comes in. Providing effective, affordable online advertising for local companies, our team creates customized Web sites that are designed to help YOU capture customers using search engine technology. Today's homeowners are using the Internet to find local movers, plumbers, even car audio shops—the PG program helps ensure that those prospective customers have the opportunity to connect with your business. Hundreds of local companies have already expanded their customer base with help from Prospect Genius. Among the most recent additions to our community, we have:Handcrafted Car Audio. Providing superior quality mobile electronics to drivers in Phoenix, these professionals are committed to creating personalized, customized sound systems that are as unique as you are. When it comes to car audio, one size shouldn't have to fit all! Handcrafted Car Audio takes a one-on-one approach to all of their car audio video installations and will work with you to supply the products and meticulous installation workmanship you deserve. For car electronics that are customized to your specifications, budget, and ride, these experts are the pros you can trust to get the job done right. Platinum General Services. Plumbers in Los Angeles, Platinum General Services works to provide local businesses and... --- ### “Slump” is not in our vocabulary and it shouldn’t be in yours either! - Published: 2010-06-14 - Modified: 2010-06-14 - URL: https://www.prospectgenius.com/blog/at-prospect-genius-theres-no-such-thing-html/ - Categories: Blog - Tags: car audio video, garage door repair, handyman services, mobile electronics, swimming pool company, tree removal service, window shades and blinds At Prospect Genius, there's no such thing as the summer slump! With more and more local businesses signing up every day, we're working our fingers to the bone just to keep up. Connecting small companies with customers in their local regions, PG is here to help each of our members continue to grow their business. Here are just a few of our most recent additions! Providing quality window treatments to customers throughout southwestern Chicago, Blind Designs specializes in matching you with the ideal window shades and blinds for your specific needs and budget. With beautiful options spanning the gamut from custom draperies to plantation shutters, these professionals are sure to have a window covering you'll love. If you're in the market for gorgeous new shades, shutters, or blinds, let Blind Designs take great care of you and your home. Helping keep your home and yard looking their best, Clear Choice Handyman and Tree Service provides interior and exterior handyman services to homeowners in the Capital District. When you need a professional tree removal service, stump grinding, or land clearing, these experts are at your service. For safe, complete tree and handyman services in and around Albany, Clear Choice Handyman and Tree Service are the pros you can trust! Whether you want to add a car audio video system or it's just time to upgrade to satellite radio, Xtreme Sound and Performance is the mobile electronics shop for the job. Serving Michigan's Upper Peninsula, these car audio pros are ready to help you get... --- ### These local businesses are fighting the competition with effective online advertising - Published: 2010-06-10 - Modified: 2010-06-10 - URL: https://www.prospectgenius.com/blog/if-youre-wondering-how-to-connect-your-html/ - Categories: Blog - Tags: electricians in Albany, green cleaning services, remodeling contractors, solar power installation If you're wondering how to connect your local business with new customers, it can be hard to know which types of advertising will really pay off in the end. But with Prospect Genius's effective online marketing campaign, you can use the Internet to make it fast and easy for new customers to find your company. Whether you're a house cleaning service or a solar power installation team, PG's search engine optimization strategies and customized Web sites are a powerful tool for helping your company succeed! The latest local businesses to start taking advantage of this affordable, powerful marketing tool include:R. A. D. Electric. These electricians in Albany work to provide their customers with careful, safe workmanship on all types of residential electrical maintenance and installation projects. Specializing in everything from swimming pool wiring to electrical panel upgrades, R. A. D. Electric is the electrical contractor to call when you need help around the house. For projects large and small, these pros are here to help. OnForce Solar Inc. Making the world greener one home at a time, this company provides solar panel installation throughout New York, New Jersey, and Connecticut. Bringing you the technology and quality craftsmanship you need to harness the free energy of the Sun, OnForce Solar offers solar water heaters, photovoltaic cells, and more to help your home or business get the energy you need without depending on fossil fuels. If you're ready to learn more about solar power installation and your energy needs, contact OnForce Solar for more information today! MCA Home... --- ### From New York to California, these local businesses are doing it right and you can too. - Published: 2010-06-08 - Modified: 2010-06-08 - URL: https://www.prospectgenius.com/blog/whew-its-been-crazy-couple-of-days-here-html/ - Categories: Blog - Tags: appliance repair, car audio video, electricians in, navigation sytems, solar panel installation Whew! It's been a crazy couple of days here at PG, but I think I can take a minute to announce a handful of new Prospect Genius associates. With even more new members joining by the day, keeping up has sure been keeping us busy. Among the latest local businesses to become PG associates, we have companies from across the nation! Located in Chicago, Chicago Appliance Repair is committed helping area homeowners get their appliances back in top working order as soon as possible. Putting their 20 years of experience to work for you, these professionals offer both expert appliance repair and appliance installation. Standing by to help whether you need refrigerator repair or a whole new appliance installed, Chicago Appliance Repair is available to take care of you and all your appliances. Serving New Jersey, Delaware, and Pennsylvania, Allied Electrical Solutions, Ltd. , is your professional electrical contractor in Wilmington, DE. Specializing in all types of electrical installation, repair, and maintenance, these experts can help ensure your electrical system is up to meeting your daily needs. From electrical panel upgrades to generator installation, the electricians at Allied Electrical Solutions provide the expert workmanship and quality service you deserve! Based in Albany, NY, C & B Customs is dedicated to helping Capital District drivers get the most out of their cars or trucks. With awesome mobile electronics options spanning the gamut from car audio to navigation systems and customization options including custom paint and bodywork, these pros can make your ride truly shine. If... --- ### For some, summer is a time to be lazy but not here at Prospect Genius. - Published: 2010-06-05 - Modified: 2010-06-05 - URL: https://www.prospectgenius.com/blog/here-at-prospect-genius-we-are-charging/ - Categories: Blog - Tags: air conditioner repair, appliance repair, electricians in, handyman services, interior design services, master plumber Here at Prospect Genius we are charging into summer full-steam ahead. Every day we welcome new members and every day our community of local service providers just keeps growing. Among the latest companies to join up, we have:Larry's Custom Interiors. Providing interior design services to homeowners throughout New Hampshire, these professional decorators can help bring your dream decor to life. Specializing in everything from custom drapes and window shades to furniture reupholstery, Larry's Custom Interiors is here to help you put the finishing touch on just about any room of your home. So why settle for mismatched furniture or so-so decor? Let these experts bring you the beautiful interior design you deserve. Andy OnCall of Hillsborough County. Based in Tampa, FL, this professional handyman service is your answer for maintenance, home improvements, and that never-ending honey-do list. Indoors and out, Andy OnCall can help you with projects large and small. So whether you need an expert to help out with flooring installation in the kitchen, want a hand with minor deck repairs, or need anything else done around the house, these handymen are here to help! Creative Appliance, Build & Remodel Services. Offering a full range of appliance repair services in Phoenix, these professionals can help you out when your fridge or washer is out of order. Using their extensive knowledge and specialized skills, Creative Appliance, Build & Remodel Services can provide everything from dishwasher repair to refrigerator repair. Don't let a broken appliance turn your life upside down: get expert help... --- ### We would like to introduce some of the talented service providers that have recently joined the PG community. - Published: 2010-06-04 - Modified: 2010-06-04 - URL: https://www.prospectgenius.com/blog/when-it-rains-it-pours/ - Categories: Blog - Tags: appliance repair, custom draperies, in-car DVD players, mini blinds, mobile electronics, refrigerator repair, roofers, window contractors When it rains, it pours. We have so many new members here at Prospect Genius that we're working late just to keep up. It seems like every day we welcome more and more local businesses that are ready to take advantage of our affordable online marketing program. Among the latest new PG associates, we have roofers, appliance repair specialists, car audio shops, and so much more. Let's take a minute to announce a few more of these companies in depth... Proudly serving Trenton, NJ, and environs, Designing Windows Plus specializes in custom window shades and blinds for your home or business. Committed to helping you put the finishing touch on your windows and your home, these window treatment pros offer a full range of beautiful, quality options in everything from custom draperies to mini blinds. Offering top-notch window coverings for every budget and every home, Designing Windows Plus is ready to help your home shine! When your home appliances break down, it can be more than just a major inconvenience and a disruption to your life--it can also affect the function, comfort, and even safety of your home! If you're experiencing problems with a malfunctioning household appliance in Houston, TX, BC Appliance Repairs is here to help. Providing quality appliance repairs for everything from water heaters to ovens, these experts are your answer for quality dishwasher repairs and so much more. Get your household back in tip-top shape ASAP: call BC Appliance Repairs for your expert appliance repair pros in Houston. Based in... --- ### From housekeeping to plumber services, we have worked with them all. - Published: 2010-06-01 - Modified: 2010-06-01 - URL: https://www.prospectgenius.com/blog/business-is-booming-here-at-prospect-html/ - Categories: Blog - Tags: cleaning services, gutter repair, handyman services, hardwood flooring, housekeeping services, laminate flooring, leak detection services, master plumbers Business is booming here at Prospect Genius, and we have so many new members we can barely keep up! But that's always a good thing--we want more and more small businesses to take advantage of our affordable online marketing program. Just a few of our newest friends and associates include:Hydroswift Cleaning, Inc. Providing top-quality housekeeping and office cleaning services throughout the greater Orlando area, these professionals are your answer for a spotless home or business. From maid service to get the house spick and span before your big party to routine cleaning services so you don't have to tackle cleaning chores around your home or office, Hydroswift Cleaning can make certain the job is done right. So why spend your precious free time cleaning the house--leave it in the hands of these reliable experts! ANDY OnCall Chicago and North Shore. Serving the greater Chicagoland area, this handyman service is ready to help with projects large and small. So if your honey-do list just keeps getting longer and longer or if you need professional help with a complicated project, ANDY OnCall Chicago and North Shore has you covered. They offer gutter repair, bathroom remodeling, flooring installation, and so much more, so no matter what the project, you can count on these handymen for the skills and expertise to handle the job. Flooring Pro, Inc. Specializing in sales and installation of all types of flooring, these experts are your resource for affordable, quality flooring in the Portland region. From hardwood flooring to laminate floors... --- ### Hurting for customers? We can help them find you online pain-free. - Published: 2010-05-30 - Modified: 2010-05-30 - URL: https://www.prospectgenius.com/uncategorized/as-usual-prospect-genius-is-being/ - Categories: Uncategorized - Tags: appliance repair, auto glass replacement, electrical contractors, electricians, master plumbers, plantation shutters, solar panel company, solar water heaters, truck accessories, water heaters As usual, Prospect Genius is being inundated with tons of new members, so I only have a minute to announce as many new associates as I can. Let's skip the preliminaries and get started welcoming the newest PG members. Based in Stamford, CT, Connecticut Electrical is your one-stop shop for professional electrical contractors and full-service electrical installation and repairs. From landscape lighting to beautify your property to generator installation that keeps the lights on even when the power is out, these expert electricians can handle all of your electrical needs. Don't chance it with DIY electrical repair or installation: leave it safely in the hands of the pros at Connecticut Electrical, Inc. Serving the Dallas-Fort Worth area, The Clean Drain Company is the master plumber you can rely on for all of your water main, sewer pipe, and drain installation, maintenance, and repair services. These professional plumbers in Dallas specialize in all types of plumbing services, so whether you need drain repair to fix that stopped-up sink or water heater repair to restore your hot water supply, these experts can help. Get your plumbing installation and repairs done right the first time: call The Clean Drain Company! Don't let broken down appliances get you down: Reliable Appliance is your answer for appliance repair in Colorado Springs. A fantastic way to save you money as well as ensure your appliances are in top working order, dryer repair, dishwasher repair, refrigerator repair, and more can help keep your household running smoothly. Let Reliable Appliance bring... --- ### Don’t fret, effective and affordable online advertising is in reach. - Published: 2010-05-27 - Modified: 2010-05-27 - URL: https://www.prospectgenius.com/uncategorized/without-further-ado-lets-dive-straight/ - Categories: Uncategorized - Tags: car audio video, credit card processing, handyman services, landscaping services, mobile electronics, remodeling contractors, siding contractors, sprinkler repair Without further ado, let's dive straight into welcoming a few of the newest Prospect Genius community members! Providing credit card processing services to businesses throughout New Jersey, BatchOut specializes in helping your company get ahead. From merchant accounts to ATMs to credit card processing terminals, these pros can help your business get the technology and professional expertise they need to do business in today's modern world. Let this team of experts provide the equipment and know-how you can rely on for top-quality check processing, credit card processing, and so much more. Bringing you the landscaping services you need to keep your home looking its best, MCA Home Services is your full-service landscaper in New Jersey. Whether you're looking for sprinkler repair or installation to help keep your grass green, or landscape lighting to help accent and display your home and landscaping, these professionals have the skill and expertise to do the job right the first time. When you want your home and property to truly shine, you want MCA Home Services on your side! Get the home of your dreams without the hassle and frustration of relocation: Convenient Kitchen and Bath Design is your remodeling contractor on Long Island. Specializing as bath and kitchen remodeling contractors, these experts can help you re-envision your existing home to improve its function, layout, and beauty. When you're ready to update, enhance, and improve your home, you want the basement, kitchen, and bath contractors at Convenient Kitchen and Bath Design to help you. From 3D virtual design... --- ### If your business’s advertising strategy is from the Stone Age it’s time to modernize! - Published: 2010-05-24 - Modified: 2010-05-24 - URL: https://www.prospectgenius.com/uncategorized/how-time-flies/ - Categories: Uncategorized - Tags: appliance repair, car audio, carpet cleaning, driveway contractors, hardwood floor refinishing, interior design, mobile electronics, paving contractors, window shades and blinds How time flies... Sorry I haven't updated the blog in more than a week, but we're keeping busy here at PG with a steady stream of new members. A handful of the latest small businesses to join up with the Prospect Genius online marketing community include:Halina's Custom Interiors. Serving the greater Tampa, FL, area, these interior designers specialize in quality window shades and blinds for residential and commercial customers. If you're looking for the right mini blinds for your office, plantation shutters for your living room, or cellular shades for the bedroom, Halina's Custom Interiors is ready to help. Their flooring contractors can even install a beautiful new floor to complement your new window treatments and the rest of your decor. Get the look you want without breaking the bank--call Halina's Custom Interiors today. Custom Sounds of San Antonio. Helping area drivers get the look and sound of their dreams, this car audio shop specializes in all types of car electronics and mobile enhancements. Keep the kids entertained with mobile video, soup up your sound with a new car stereo, and give your vehicle a great look with automotive window tinting. Custom Sounds of San Antonio can help you get the absolute most out of your ride--whether it's a car, truck, or boat! Comfort Home Appliance. Dishwashers, washing machines, and fridges: these modern appliances make our lives so much easier... that is until they break down. But with Comfort Home Appliance on their side, Las Vegas-area homeowners can get the appliance repairs... --- ### It’s a jungle in the mobile electronics market, your online presence is key to survival - Published: 2010-05-15 - Modified: 2010-05-15 - URL: https://www.prospectgenius.com/blog/today-i-thought-id-do-something-little/ - Categories: Blog - Tags: car audio, car electronics, marine electronics, mobile electronics, mobile video Today I thought I'd do something a little different... Instead of welcoming a random selection of the newest PG members, I thought I'd highlight an entire industry that seems to recognize the value of our online local marketing community: mobile electronics. In the cutting-edge of car electronics, competition can be cutthroat, and it's critical to a business's success that they effectively market themselves to their potential clients--that's where Prospect Genius comes in. Using the latest in SEO, our program works to connect local customers with local car audio shops, helping the mobile electronics dealers stay competitive and helping their clients get the car customization services they need! At PG, we have dozens of customers that specialize in car audio electronics, but a few of the most recent include:Advanced Auto Sound of Flint, MI, offers one-stop shopping for complete car audio customization. From replacing your car stereo deck with a higher-quality unit to switching out speakers and amps to adding satellite radio, this is the car electronics shop you can trust for the best in mobile audio. They even offer iPod integration to connect your music player directly to your car audio system. If you're ready for upgraded sound, Advanced Auto Sound of Flint can help! Custom Sounds of St. Louis provides a full range of both car and marine electronics. Offering mobile video and car audio customization for vehicles of all kinds, these experts are committed to helping their customers get the ultimate driving experience on land and water. Not just for... --- ### Have a website but no visitors? It’s time to call the local online advertising professionals here at PG. These local businesses already have! - Published: 2010-05-14 - Modified: 2010-05-14 - URL: https://www.prospectgenius.com/blog/so-many-new-customers-and-so-little/ - Categories: Blog - Tags: appliance repair, carpet cleaning, chiropractic services, plantation shutters, window film, window shades So many new customers and so little time! I'm going to take just a few minutes to tell you about the latest new members of the Prospect Genius community, so sorry if this feels like a whirlwind. I just want to make sure I cover the most new associates possible in the short time I have... St. Paul Appliance Rescue helps get your appliances back in working order and saves you money at the same time! That's because dishwasher repair, refrigerator repair, and other appliance repairs cost far less than throwing away your old appliance and just buying a new one. Offering efficient, effective appliance repair service and quality workmanship, these professionals can help you get your appliances back in working order in no time at all. Serving British Columbia, Maureen's Window Magic is the professional you can trust for enchanting window shades and blinds. Providing a full range of options in window coverings, these experts have the plantation shutters you need for your office, roller shades you want for the bedroom, and the horizontal blinds you need for the living room. Combining one-stop convenience, huge product selection, and superior service, Maureen's Window Magic is your answer for top-quality window treatments. Your solution for whole body health, Chiropractors of Chicago can help you live a more comfortable, pain-free life. Providing top-quality chiropractic services to patients throughout Chicagoland, these doctors can offer you a safe, pill-free answer for back pain relief and so much more. From carpal tunnel treatment to routine adjustments, Chiropractors of... --- ### Introducing the newest local businesses to recognize the value of the Prospect Genius SEO program. - Published: 2010-05-07 - Modified: 2010-05-07 - URL: https://www.prospectgenius.com/blog/wow-were-just-swamped-with-new-members/ - Categories: Blog - Tags: foundation contractors, independent real estate agents, natural gas supply, remodeling contractors, window shades and blinds Wow! We're just swamped with new members here at Prospect Genius. With more and more local businesses realizing the value of our online marketing program, we're welcoming tons of new customers every day. Just a few of our newest members include:Ligero Energy. If you're a business looking to save big on your natural gas supply costs, then these guys are the pros you've been looking for. Serving NYC, Ligero Energy works with ESCOs (Energy Supply Companies) to help bring you natural gas for less than the utility company. Partnering with natural gas suppliers to ensure you get the best savings, Ligero Energy connects you with the resources you need for the best in energy savings. Take advantage of New York's deregulated energy market with help from Ligero Energy! Bay State Window Fashions. Providing window treatments of all kinds to homes and businesses in the Peabody and Boston area, Bay State Window Fashions specializes in everything from custom drapery to mini blinds. When you're looking for window shades that enhance the beauty of your windows and decor, these professionals can help match you with the customized look that's best for you. For plantation shutters, venetian blinds, and so much more, be sure to check out Bay State Window Fashions. Ivan's Construction. Located on Long Island, these remodeling contractors are the experts you can trust to handle the job from top to bottom. With a team of professionals ranging from electrical contractors to painting contractors, Ivan's Construction has the expertise and skill to bring... --- ### Check out the new local businesses that are keeping us busy! - Published: 2010-05-05 - Modified: 2010-05-05 - URL: https://www.prospectgenius.com/blog/things-sure-are-exciting-here-at/ - Categories: Blog - Tags: car audio, custom cabinetry, garage door repair, mobile electronics, truck accessories, window shades Things sure are exciting here at Prospect Genius! We're working our fingers to the bones trying to keep up with all the new customers, but it's great to see so many local businesses taking advantage of our effective online marketing program. As usual, I've only got a minute to welcome a few of our newest members, so let's make every moment count... Serving Ocala, FL, and the surrounding area, Ocala Car Audio is ready to help you upgrade and enhance your vehicle. Specializing in car customization of all types, these pros offer rims and tires, mobile electronics, and even truck accessories. Ensuring you get the look, sound, and all around driving experience you've always wanted, Ocala Car Audio can help you soup just about any aspect of your ride. Luxurious custom draperies. Classic plantation shutters. Versatile window shades. If you're in the market for top-quality window treatments in British Columbia, Studio 5 Interiors has the solution for virtually any window. These home decor specialists even offer custom cabinetry design and installation. When you want to help your home shine, Studio 5 Interiors has the window shades you need and so much more! Located in Albany, NY, Greene Overhead Doors is your go-to source for garage door repair in the Capital District. Offering both residential and commercial overhead door repair and installation, these professionals have what it takes to safely, affordably, and effectively provide maintenance and installation services. For garage door spring replacement, opener service, and so much more, Greene Overhead Doors has you... --- ### The latest additions to the Prospect Genius community - Published: 2010-05-02 - Modified: 2010-05-02 - URL: https://www.prospectgenius.com/blog/wondering-who-latest-additions-to/ - Categories: Blog - Tags: electricians in Phoenix, fire restoration, mobile electronics, mold removal, plantation shutters, window shades Wondering who the latest additions to the Prospect Genius community may be? Well, you don't have to wonder any more! I've got a few minutes to announce a couple new PG members, so please join me in welcoming these local businesses... Based in Phoenix, AZ, Rescue Electric is a full-service electrical contractor. Providing professional workmanship and great customer service for both residential and commercial clients, these electricians in Phoenix are available for maintenance, repairs, and installations. They even offer landscape lighting. The pros you can count on for quality electrical work inside and out, Rescue Electric can help you keep the lights on! Custom Sounds of El Paso, TX, is your car audio shop for top-quality car stereos and so much more. Offering a full line of mobile electronics and even window tinting, these professionals can help you get the look and sound you've always dreamed of. So don't settle for a boring ride--take your car or truck to the next level with Custom Sounds of El Paso. Looking for beautiful window shades? Want plantation shutters for that timeless look? No matter what style window treatment you're looking for, Quality Blinds of Hernando, Florida, is here to help. In addition to horizontal blinds, they also offer a huge selection of other window coverings: they're sure to have an option that's ideal for your windows, no matter what your decor, privacy, and light control needs. Quality Blinds is your answer for quality window treatments of all kinds! If you're facing a dangerous, hazardous mess, call... --- ### New businesses are reaching out to us every day for our expertise, here are just a few of them! - Published: 2010-04-29 - Modified: 2010-04-29 - URL: https://www.prospectgenius.com/blog/sorry-i-havent-posted-in-few-weeks-but/ - Categories: Blog - Tags: car electronics, furnace repair, hardwood floor installation, window shades and blinds Sorry I haven't posted in a few weeks, but I've just been way too busy. Frankly, I'm not sure that up to our eyeballs even begins to describe the number of new customers we've added to the Prospect Genius ranks recently! Here are just a few of the newest small businesses that have joined the PG community:Russell's Window Coverings, Inc. Serving Bellingham, WA, these window treatment specialists offer a full collection of window shades, plantation shutters, and horizontal blinds for your windows. With their expert measurement and installation services and quality window coverings, these experts are sure to have the window dressings you need to put the finishing touch on your home and your decor. Get the custom window shades you want with Russell's Window Coverings, Inc. Custom Sounds of Austin, TX. When you want to take your car from okay to out-of-this-world, these mobile electronics professionals can help. Offering everything from car audio to marine electronics, Custom Sounds can help you soup up your ride whatever it may be! Dedicated to helping their customers get the most out of their vehicles, these experts are your answer for custom installation, quality car electronics, and so much more! Air Temperature Services. Providing the Worcester, MA, area with the air conditioning service and furnace repair they need for year-round comfort, these skilled HVAC contractors are available for a full range of heating and cooling repair and installation services. Specializing in energy-efficient heating and cooling solutions, Air Temperatures Services is the furnace company you can... --- ### Here are just a few of the businesses that Prospect Genius is helping to dominate the local online arena. - Published: 2010-04-12 - Modified: 2010-04-12 - URL: https://www.prospectgenius.com/blog/spring-has-finally-arrived-and-with-it/ - Categories: Blog - Tags: cleaning service, handyman services, mobile electronics, window contractors, window shades Spring has finally arrived and with it a fresh influx of even more new Prospect Genius members. We're working our fingers to the bone just to keep up, but I wanted to take a moment to welcome a handful of our newest associates... Located in Springfield, IL, Benchmark Auto Sound is committed to helping you get the absolute most out of your car or truck. Specializing in custom installation for mobile electronics from car audio to marine audio, these pros can take your vehicle to the next level no matter what you drive. Whether you want to add an in car DVD player to your minivan or you want to pimp your Accord, Benchmark Auto Sound is here to help! From adding privacy to adding style, window shades and blinds are the perfect addition to any window. The Blind Factory of Wilmington, DE, stocks top-quality window treatments from plantation shutters to custom draperies to help you get the right look and performance for your home or business. No matter your needs or style, the Blind Factory can ensure you get the quality window dressings you deserve. Whether you just need help with that miles-long honey-do list or you need a skilled electrical contractor or other pro for complicated projects, Mr. Handyman of Northeast San Antonio is here to help. This professional handyman service can make maintenance, repair, and installation tasks simple and easy. With services ranging from exterior painting to drywall repair, Mr. Handyman can help your whole home look fantastic in no... --- ### We are getting busier by the day! We would like to introduce our newest associates. - Published: 2010-04-07 - Modified: 2010-04-07 - URL: https://www.prospectgenius.com/blog/boy-are-we-busy-here-at-prospect-genius/ - Categories: Blog - Tags: basement waterproofing, dumpster rentals, electrical contractors, foundation repair, local movers, trash removal, window shades and blinds Boy, are we busy here at Prospect Genius. New customers are joining up by the boatload, and it's all we can do to keep up. I'm taking a quick breather to let you all know about some of the exciting new customers that have joined the Prospect Genius community! Let's start with Erik's Hauling and Moving, serving the greater Pittsburgh area. Trash removal isn't glamorous, but somebody has to do it! These professionals provide garbage removal and yard waste collection, but they're also your answer for careful, expert local movers. Whatever you need moved--whether it's trash or grandma's priceless china--these guys are here to help. Electricians in Portland, ME, ABL Electric provides area home- and business owners with safe, correct electrical repair and installation. Available for projects large and small these electrical contractors are committed to providing you with quality workmanship at an affordable price. From electrical panel upgrades to repairs and maintenance, ABL Electric has you covered. Specializing in plantation shutters and other window treatments, Top Notch Shutters has the window shades and blinds you need in the greater Boston area. With options ranging from classic horizontal blinds to modern vertical blinds, these experts can help match you with the window coverings that are right for your style and your home. Offering the best in quality and customer service, Top Notch Shutters can help make your windows--and your home--look great! Your key to stopping basement leaks, Cottrell Basement Waterproofing specializes in foundation repair and French drain installation. Providing high-capacity solutions for wet basements,... --- ### Happy April Fools Day, hope you all are enjoyed a prank or two! - Published: 2010-04-01 - Modified: 2010-04-01 - URL: https://www.prospectgenius.com/blog/somehow-i-have-no-new-customers-to/ - Categories: Blog - Tags: blind cleaning, deck builders, handyman service, remodeling contractors, water heaters, window shades Somehow I have no new customers to report... April Fools! Things at Prospect Genius are as busy as ever, and we have mountains of new customers to welcome to the community. I'm going to dive right into sharing a little about a few of our newest members. Your handyman service in central Pennsylvania, Noel Enterprises specializes in tankless water heater installation and so much more. Working to help you get the water you need affordably and effectively, they also offer no salt water softeners and reverse osmosis systems. From hot water to clean water, Noel Enterprises has you covered. When you're looking to upgrade or improve your home, it's time to call Lancaster Construction Services. Remodeling contractors based in Reading, PA, these pros are deck builders, fence contractors, and so much more. Help you home and property look its best with help from these experts! If your window treatments are starting to look old or gray, About Blind and Window Cleaning of Phoenix, AZ, can help. Offering complete ultrasonic blind cleaning services, these pros can help make your horizontal blinds and window shades look like new. They even clean plantation shutters. When your window treatments are looking shabby or old, don't shell out for new blinds--just call About Blind and Window Cleaning and they'll get your shades and blinds looking great again ASAP. Sun Irrigation makes it simple and easy to keep your yard watered and your landscape green. Providing everything from lawn sprinkler installation to commercial irrigation services, these specialists are experts at... --- ### We have a case of spring fever here at Prospect Genius! - Published: 2010-03-23 - Modified: 2010-03-23 - URL: https://www.prospectgenius.com/blog/well-it-looks-like-spring-is-finally/ - Categories: Blog - Tags: back taxes, remodeling contractors, tax attorneys in St. Louis, window shades and blinds Well it looks like spring is finally arriving. The daffodils are blooming, the trees are budding, and the snow has melted away. Maybe it's spring fever, but Prospect Genius has more and more local companies signing up every day. Our community of small businesses is growing almost faster than we can keep up! Here are a few of our latest additions:Located in St. Louis, Levy Tax Pro can help ensure that April--and every month of the year--is a time without tax worries. That's because these full-service accountants specialize in back taxes resolution. If you're struggling with the weight of a large tax debt, these professional tax attorneys and tax resolution specialists can help! Don't let IRS back taxes ruin your life, get help from Levy Tax Pro of St. Louis today! Specializing in affordable bathroom remodeling, Quiles Home Renovations is dedicated to helping customers get the home of their dreams without breaking the bank. These remodeling contractors combine their extensive expertise with top-quality materials to bring you complete bathroom remodels at the best prices. Offering a $5,995 bathroom remodeling package, Quiles Home Renovations really can bring you the best in bathroom remodeling for less. From lawn sprinkler installation to commercial irrigation systems, Morris & Bergen County Irrigation is your landscaper in New Jersey for complete sprinkler systems. Helping your yard or commercial property look its best day and night, these pros specialize in landscape lighting as well as irrigation systems. Make yard upkeep simple and straightforward with a sprinkler system from Morris... --- ### With Spring just around the corner, local businesses are pouring in for our assistance. - Published: 2010-03-16 - Modified: 2010-03-16 - URL: https://www.prospectgenius.com/blog/prospect-genius-community-is-continuing/ - Categories: Blog - Tags: appliance repair, car audio, electricians in San Diego, master plumbers, window shades The Prospect Genius community is continuing to grow every day, welcoming just about as many new associates as we can keep up with! Here are a few of the latest local businesses to join the PG family:Conveniently located in Boise, Idaho, Dick's Stereo is an area leader in top-notch car electronics sales and installation. With expertise in everything from car stereos to marine audio electronics, these professionals can help match you with the right components to help you achieve the driving experience of your dreams. Combining custom installation and the best in car audio video equipment, Dick's Stereo is the shop to trust to take your car or truck to the next level! Providing the plantation shutters and horizontal blinds you need to help your windows look their best, Yocum's Shutters and Blinds serves residential and commercial customers in Philadelphia. Specializing in window shades and blinds of all types, these experts provide everything from knowledgeable advice about the right window treatments for your needs to expert measuring and installation. When you need the very best in window coverings, Yocum's Shutters and Blinds can help. For all of your electrical needs, Knutson Electric is your electrician in San Diego. Whether you're in the market for an electrical contractor to help with a remodeling project or are interested in adding landscape lighting to your property, these guys are ready to help. Combining expertise in a full range of electrical services, Knutson Electric is your answer for customer service and quality workmanship. From heating and cooling... --- ### We have a handful of new members we would like to introduce! - Published: 2010-03-15 - Modified: 2010-03-15 - URL: https://www.prospectgenius.com/blog/as-usual-im-just-checking-in-to/ - Categories: Blog - Tags: appliance repair, back taxes, concrete cutting, electrical contractors, home theater installation As usual, I'm just checking in to announce a handful of new Prospect Genius members. We're adding more and more new associates every day, expanding our community of local service providers. Here are a few of the latest new PG companies:Located in Ganado, TX, Mr. Appliance is your resource for the very best in appliance repair. Specializing in everything from refrigerator repair to washer dryer repair, these professionals can help you get your malfunctioning appliances back in great working order ASAP. More affordable than replacing your appliances, appliance repair can help you save big and get your household running smoothly again, fast! Offering concrete cutting services for contractors, builders, and commercial clients, Eagle Concrete Drilling & Sawing provides expert workmanship and top-quality results. From concrete coring to slab cutting, these pros have the equipment, training, and skill to safely, correctly, and completely provide the very best in specialized concrete services. Ideal for renovations and remodels, concrete cutting and coring from Eagle Concrete Drilling & Sawing is your answer for concrete and masonry modifications in Albany, NY. Providing a full range of sales and installation services, American A/V is your answer for the best in audio visual for homes and businesses alike. Whether you're looking for a home theater installation pro or CCTV installation for your commercial property, these experts are here to help. With services ranging from television installation to intercom wiring, this company is your true electronics professional in San Diego. Your master electrician in San Diego, Zed Electric offers electrical services... --- ### We are helping tons of local businesses connect to new customers daily, here are just a few of those business. - Published: 2010-03-02 - Modified: 2010-03-02 - URL: https://www.prospectgenius.com/blog/prospect-genius-community-of-local/ - Categories: Blog - Tags: auto shop, electrical contractors, furnace repair, handyman services The Prospect Genius community of local service providers is just continuing to grow and grow. Companies from across the country are joining us, connecting with new customers, and expanding their client base! I don't have time to announce every new PG associate, but please join me in welcoming a few of our newest members:Your full-service auto shop in Golden, CO, Tilden Car Care Center is ready to help keep your car or truck in top condition. From roadside assistance to transmission repair, this team of professional auto mechanics has the expert knowledge and superior customer service you can count on for the car repairs you deserve. Tilden Car Care Center is your answer for keeping your vehicle safe, reliable, and in great working order. Specializing in handyman services from tile installation to gutter cleaning, RS Handyman is available to help homeowners throughout Sacramento keep their property in tip-top shape. Providing a broad range of expert services including garage door repair and landscaping, these professionals work to keep your home looking great indoors and out. Your one-stop shop for complete home maintenance and improvement, RS Handyman is here to help your home be the best it can be! Providing a full selection of residential and commercial heating and cooling services, Excellent Air Heating & Cooling is your resource for furnace repair and so much more in Rochester, NY. Whether you're in need of boiler repair or want to learn more about installing a geothermal heat pump to keep your home cozy this winter,... --- ### The Prospect Genius family continues to grow every day! - Published: 2010-02-23 - Modified: 2010-02-23 - URL: https://www.prospectgenius.com/blog/it-seems-like-2010-just-began-but-here/ - Categories: Blog - Tags: car electronics, furnace repair, solar panel installation, water filtration systems It seems like 2010 just began but here we are almost to the end of February! We've been so busy here at Prospect Genius that we've barely noticed the days flying by... Let's take a moment away from the hustle and bustle to welcome just a few of the tons of new PG members we're adding every day! Starting in sunny southern California, let's welcome Beach Auto Sound. Bringing area drivers the car electronics and professional installation expertise they need to take their vehicles to the next level, these car audio experts offer a huge selection of mobile electronics from in car DVD capabilities to marine audio. They're here to help you get the most out of your car, truck, or boat! Take advantage of the Sun's free energy with help from Aztec Solar Power! Proudly serving the greater Philadelphia metro, these experts are your answer for solar panel installation and solar power design. They even offer solar pool heaters. A fantastic solution for reducing your energy costs and doing something great for the planet at the same time, solar power is within your reach when you call Aztec Solar Power today. Get healthier, cleaner water with help from Natursorb Water Treatment. Serving the Jacksonville, FL, metro, these pros offer eco-friendly water filtration systems and salt free water softeners to help you get safe, healthy water for your home or business. They're the water treatment company you can rely on to take great care of you, your family, and the planet. Specializing in heating,... --- ### As usual, I would like to check in and introduce some of the newest PG members. - Published: 2010-02-19 - Modified: 2010-02-19 - URL: https://www.prospectgenius.com/blog/prospect-genius-is-pleased-to-announce/ - Categories: Blog - Tags: cellular shades, foundation repair, horizontal blinds, landscapers, window shades Prospect Genius is pleased to announce even more new members. We're up to our eyeballs in new associates, so I won't have time to list everyone, but here's a brief snapshot of some of our newest community members. Join me in welcoming these outstanding local businesses to PG! Proudly serving Pittsburgh, ARK Basement Services offers complete foundation repair and basement waterproofing. Providing the professional workmanship and quality you can rely on to keep your home or commercial property safe and dry, these experts even offer mold remediation. Your full-service foundation contractors, ARK Basement Services can help you get your foundation and home healthy and safe again ASAP. Put the finishing touch on your decor with help from Window Treatment Showplace of Worcester, MA. Offering a full range of window shades and blinds, these pros can help you with everything from plantation shutters to horizontal blinds to custom drapery. Bringing you top-quality window treatments at a great price, Window Treatment Showplace is your answer for great window shades and blinds, professional installation, and so much more. Take your landscaping to the next level with help from Andrew Darr Ground Maintenance. Serving the greater Orlando region, these professional landscapers provide full-service sod laying, sprinkler repair, tree removal, and so much more. A great way to ensure your residential or commercial property looks its best, Andrew Darr Ground Maintenance can help you with everything from installation to upkeep! Zee's Home Decorating Center in Framingham, MA, is your resource for beautiful window shades and blinds and gorgeous interior... --- ### 2010 sure has started off with a bang here at Prospect Genius. - Published: 2010-02-15 - Modified: 2010-02-15 - URL: https://www.prospectgenius.com/blog/as-2010-picks-up-steam-more-and-more/ - Categories: Blog - Tags: appliance repair, computer repair service, concrete contractors, foundation repair, landscape lighting, landscapers As 2010 picks up steam, more and more local businesses are joining up with Prospect Genius. It's amazing how many new associates we have! I'm going to take a moment to welcome a handful of our new PG members, but I never have time to announce everyone--so sorry to everyone that's getting left out! Let's get started right away so we can welcome as many new PG members as possible. First up, we have Baker Appliance Services of Harrisburg, PA. Offering complete appliance repair and installation, these professionals can help you get--and keep--your appliances in tip-top shape. Specializing in everything from dryer repair to refrigerator repair, Baker Appliance Services is your answer for quality, affordable appliance repairs in central Pennsylvania. Offering everything from foundation repair to excavating, Hilliard's Construction provides convenient one-stop service and quality. Whether you're building a home or a retaining wall, these concrete contractors have the experience and expertise you can rely on to do the job right. For sturdy construction, great prices, and beautiful results, Hilliard's Construction is the professional in Pittsburgh for the job. Vande Hey Company is your resource for complete landscaping in Wisconsin. Unlike landscapers that only offer plant installation and lawn mowing, these experts specialize in everything from landscape lighting to hardscape installation and more. Your landscape designers in Appleton, WI, Vande Hey Company is ready to make your yard or commercial property look its very best! When you need help with your computers, PC Workstation is the pro for the job. Providing computer repair services,... --- ### We would like a give a warm welcome to our newest members. - Published: 2010-02-08 - Modified: 2010-02-08 - URL: https://www.prospectgenius.com/blog/its-amazing-how-many-businesses-are/ - Categories: Blog - Tags: master plumber, remodeling contractors, roofers, sprinkler contractors, window shades and blinds It's amazing how many businesses are becoming part of the Prospect Genius community. They're signing up so fast we can barely keep up! As usual, I only have a couple of minutes to welcome as many new PG members as I can, so let's dive right in. First, let's give a warm welcome to Affordable Heating & Air Conditioning, serving the HVAC and plumbing needs of the greater Boston metro. From furnace repair to drain cleaning, these professionals have you covered. These master plumbers and HVAC contractors have the experience and expertise you can count on to do the job right. Your full-service general contractors near Washington DC, Maloney Home Solutions offers the convenience of one-stop plumbing, electrical, and construction expertise. These new home builders and remodeling contractors have the hands-on knowledge and skill you can rely on for hassle-free service, affordable pricing, and the very best quality. Eliminating the need for subcontractors, Maloney Home Solutions can help all of your home improvement dreams come true! Specializing in window treatments for customers throughout the Boston area, Wallace Company offers a full range of window shades and blinds to help you put the finishing touches on your windows and your home. From high-end plantation shutters to cost-effective horizontal blinds, these experts can help match you with the window treatments that are right for your home, style, and budget. Offering everything from metal roofing to gutter installation, The Roofing Company is your answer for exterior home improvement in Hampton, VA. As their name suggests, they specialize... --- ### We truly value all of our members here and would like to take a few minutes to introduce some of the newest ones! - Published: 2010-02-02 - Modified: 2010-02-02 - URL: https://www.prospectgenius.com/blog/prospect-genius-community-is-just/ - Categories: Blog - Tags: appliance repair, drywall contractor, healthy vitamins, master plumber, window shades and blinds The Prospect Genius community is just continuing to grow and grow. We're adding new members every day, and we're excited to announce a few of those new associates now. Join PG in welcoming:Healthy Living & Well Being of Albany, NY. Providing the all-natural supplements and wellness coaching you need to get on the road to a healthier, happier you, these pros can help you reach your health and weight loss goals. From all natural makeup to healthy vitamins, Healthy Living & Well Being is here to help you! Drain Genie of Lake Mary, FL. Your master plumber in the greater Orlando area, these pros can help you with everything from water heater installation to drain cleaning. When you need expert help to keep your plumbing in tip-top shape, Drain Genie is the plumber for the job. John's Drywall Co. of Manchester, NH. Offering a full range of drywall taping, mudding, and installation services, these drywall contractors can make your new home or remodel look great. From painting to popcorn ceilings, they're the drywall company you need to put the finishing touches on your home. Joel Norris Appliance Repair of Pittsburgh, PA. When your appliances are broken, don't just throw them out! These pros are your answer for complete, correct appliance repair. Specializing in everything from refrigerator repair to dishwasher repair, Joel Norris Appliance Repair can help get your household appliances in working order again ASAP. Budget Blinds of Springfield, MA. With a huge selection of window shades and blinds, these window treatment specialists have... --- ### As always, we are keeping busy over here at Prospect Genius! - Published: 2010-01-27 - Modified: 2010-01-27 - URL: https://www.prospectgenius.com/blog/boy-are-we-staying-busy-at-prospect/ - Categories: Blog - Tags: car audio, credit card processing, electricians in Pittsburgh, plantation shutters, window shades Boy, are we staying busy at Prospect Genius. We've got tons of new members coming in the door everyday, so many I can only take the time to welcome a few... Here are a couple of the latest PG associates. Offering merchant accounts service in Fort Lauderdale, FL, BatchOut is your answer for credit card processing and so much more. They even do check processing. If your business needs help with everything from customer transactions to alternative financing, BatchOut is ready to help! Soup up your ride with help from Lombard's Auto Sounds in Santa Maria, CA. Specializing in a full range of car audio and mobile electronics, these professionals can help you customize your car from top to bottom. Whether you're interested in the latest car DVD systems or a complete car alarm setup, Lombard's Auto Sounds will take great care of you and your vehicle. Serving the greater Boston area, Designs in Blinds & Drapes offers a full range of window shades and blinds for both residential and commercial customers. With a humongous selection of window treatments from plantation shutters to mini blinds and free in-home consultations, these pros make getting the window coverings you need both simple and easy. E. L. Electric is your electrician in Pittsburgh for quality workmanship and superior service. Specializing as electrical contractors throughout the area, these pros also offer home theater installation and so much more. With more than 15 years of experience, E. L. Electric has the hands-on skills and knowledge to tackle just about any residential... --- ### Kitchen Solvers of Fargo - Published: 2010-01-25 - Modified: 2010-01-25 - URL: https://www.prospectgenius.com/blog/kitchen-solvers-of-fargo/ - Categories: Blog Specializing as cabinet contractors, Kitchen Solvers of Fargo, ND is your resource for complete kitchen remodeling. From cabinet refacing to custom cabinets, granite countertops, and so much more, our professionals can help bring the kitchen of your dreams to life. Call now and visit our website below to learn more! http://kitchen-remodeling-fargo. nd-biz. com/ --- ### Companies from New Orleans to New York are choosing PG for their online advertising. - Published: 2010-01-21 - Modified: 2010-01-21 - URL: https://www.prospectgenius.com/blog/were-staying-busy-here-at-prospect/ - Categories: Blog - Tags: contractors equipment rental, handyman service, housekeeping services, roofers, window shades and blinds We're staying busy here at Prospect Genius--we're adding new members so fast we can barely keep up! As usual, I only have a couple of minutes to welcome new PG associates, so I want to apologize to everyone I'm leaving out. A few is better than none at all, though, so let's dive right in... Located in New Orleans, PowerTrain 24 is an equipment rental shop catering to contractors equipment rentals. Specializing in all the heavy equipment that professionals need to get the job done right, these guys offer everything from asbestos equipment to mold remediation tools. If you're a contractor in NOLA, PowerTrain 24 is your resource for specialized clean-up and safety equipment! Offering a full range of window shades and blinds in the greater Boston area, Stacey's Home Decor is your one-stop shop for complete window treatments! From plantation shutters to mini blinds, these pros can help you find the perfect window coverings for your specific needs. And with free, no-obligation in-home consultations, Stacey's Home Decor makes getting the cellular shades or horizontal blinds of your dreams convenient and hassle-free. Next up we have Mr. Handyman, serving New York's Capital District. If you need handyman service in Albany, these guys are the pros to call! Mr. Handyman is your electrical contractor, remodeling contractor, and all-around home improvement contractor. If you need professional help with a maintenance, repair, or installation project, their experts are here to help. Specializing in roofing installation in Dallas, Texas, Alpine Roofing Construction is your full-service residential and commercial... --- ### Introducing the newest businesses to join the Prospect Genius community. - Published: 2010-01-13 - Modified: 2010-01-13 - URL: https://www.prospectgenius.com/blog/hope-everyones-new-year-is-off-to-good/ - Categories: Blog - Tags: bath tub refinishing, cabinet refacing, car audio, home inspection, merchant accounts Hope everyone's new year is off to a good start. We're staying busy here at Prospect Genius, but I can't complain. Let's dive right in and welcome a few new PG members... Sorry to everyone I don't have time to mention! Make sure your company isn't missing out on vital business: BatchOut of Paoli, PA, is your resource for merchant accounts in the greater Philadelphia metro. Providing the credit card processing and alternative financing services small businesses need to succeed, these professionals can help with all of your credit card and money management needs. Serving San Luis Obispo, Lombard's Auto Sounds is your answer for awesome car audio and so much more. If you're ready to upgrade your driving experience, look no further than these mobile electronics pros. From car alarms to car DVD, they have you covered for quality products, quality installation, and an out-of-this-world ride! Eco-friendly and affordable, bath tub refinishing services from Finishings Plus provides a complete makeover for your existing bathtub. Their process creates a new coating for your tub, giving it a beautiful new look and saving you the cost and expense of having to replace it. These innovative remodeling pros also offer countertop refinishing and tile refinishing. When you want or need to remodel, but don't want to tear out (and throw away) your counters, tile, or tub, Finishings Plus is the professional for the job! Your answer for "green," cost-effective kitchen remodeling, Kitchen Solvers of Fargo specializes in cabinet refacing. Essentially a face-lift for your kitchen cabinets,... --- ### Hope you all had a safe and happy New Year! - Published: 2010-01-06 - Modified: 2010-01-06 - URL: https://www.prospectgenius.com/blog/happy-new-year-everyone/ - Categories: Blog - Tags: basement waterproofing, car audio, mattress store, merchant accounts Happy New Year, everyone. Prospect Genius has hit the ground running in 2010 and we're welcoming in more and more new associates every day. Let's ring in the New Year by greeting a handful of our new PG members! Starting in New York's Capital District, let's welcome Dream City Mattress. This full-service mattress store in Albany has a great mattress for every budget. From wholesale mattresses to high-end mattresses, these guys are the mattress retailers to trust for top quality at a great price. Next up we have MERA-member Lombard's Auto Sounds of Goleta, California. Specializing in all kinds of mobile enhancement, these pros are experts at car audio, car DVD, remote starters, and so much more. If you're ready to take your car or truck to the next level, Lombard's Auto Sounds can help! Give your business the advantage it needs with BatchOut. This local credit card processing service in southern Connecticut offers a full range of merchant account services to help your company get ahead. From credit card terminals to alternative financing, these professionals have you covered. Keep your basement safe and dry with foundation repair and basement waterproofing services from AquaGuard. Serving the D. C. metro, this team of professional foundation contractors is your specialist for drainage, sump pumps, egress windows, and more. Get the most out of your basement with help from AquaGuard! Check back soon to meet even more new Prospect Genius members. --- ### ‘Tis the Season to recognize the value of effective online advertising! - Published: 2009-12-21 - Modified: 2009-12-21 - URL: https://www.prospectgenius.com/blog/ive-got-few-more-minutes-to-squeeze-in/ - Categories: Blog - Tags: accountants, gutter contractors, siding contractors, siding installation, tax attorneys in Los Angeles, window replacement I've got a few more minutes to squeeze in a welcome announcement for a couple more new PG members before the holidays, so here we go. First up, in sunny Los Angeles, CA, we have Levy Tax Pro, your answer for solving all of your back tax problems. These professional accountants specialize in tax resolution, helping you take care of back taxes and penalties--often for pennies on the dollar. Also offering tax preparation services, these experts are your one-stop shop for accounting and tax professionals! Providing complete exterior home improvement in the greater Madison, WI, area, Legacy Exteriors is here to make your home or commercial building shine! From siding contractors to gutter contractors to roofing contractors, these professionals have the experience and expertise to help your home or commercial property look its best. Your home improvement specialist in Boise, Idaho, Viewpoint Windows offers the siding installation, replacement windows, and exterior doors you need to make your building shine. Serving both residential and commercial customers, these window and door contractors have the knowledge and expertise to make your home or commercial property look its best. From energy-efficient windows to gorgeous wood doors, these guys have you covered! I said I only had a few minutes, and I wasn't kidding, so time's up! We'll see you in the new year to welcome even more Prospect Genius members. Happy Holidays from PG! --- ### Even more introductions! - Published: 2009-12-15 - Modified: 2009-12-15 - URL: https://www.prospectgenius.com/blog/before-things-get-too-crazy-with/ - Categories: Blog - Tags: appliance repair, basement waterproofing, electrical contractor, furnace repair, home builders, master plumbers, window insulation Before things get too crazy with the holidays coming up, I thought I'd welcome a bunch more new PG members. Here's a handful of our latest associates--sorry to everyone I just don't have time to mention! Serving the greater Kansas City metro, Anthony Plumbing, Heating & Cooling is your answer for master plumbers and HVAC contractors. With over 50 years of experience providing expert repairs and installation, these professionals are the experts to call for furnace repair and so much more! Helping make your home more energy efficient, Advanced Energy Panels is your answer for improved window insulation without the cost of window replacement! These interior-mounted window insulation panels can bring almost any window up to Energy-Star Rated insulation levels. Fight back against drafts, high energy bills, and wasted heat with this innovative product. It's like having energy efficient windows for a fraction of the cost. Based in northern Indiana, Lumenarc Electric & Technologies is your electrician in Lake County. Providing electrical contractor services to both residential and commercial customers, these experts are ready to help with all of your electrical repair and installation needs. They even offer solar panel installation! Brown's Construction, Inc. , is the general contractor to call in Indianapolis. Providing home improvement services for both indoors and out, these pros are everything from roofing contractors to remodeling contractors. When you want quality workmanship and customer service, these home builders are ready to serve you. Don't let wet basement problems destroy your home or commercial property: AM Shield Waterproofing on Long Island can... --- ### We would like to introduce the newest members to join the PG community this holiday season. - Published: 2009-12-11 - Modified: 2009-12-11 - URL: https://www.prospectgenius.com/blog/weve-got-bunch-of-new-prospect-genius/ - Categories: Blog - Tags: foundation repair, furnace installation, master plumbers, pipe relining, pool heaters We've got a bunch of new Prospect Genius members to welcome, so let's just dive right in... First up, let's welcome Sunshine Solar Technology, serving the pool heating needs of Long Island. Specializing in money-saving solar pool heaters, these professionals also offer energy efficient pool heat pumps for keeping your swimming pool toasty warm this summer. When you want to keep your pool warm for less, these guys are the experts to call! Your master plumber in New Orleans, Jim's Service, Inc. , is your one-stop shop for home improvement. Specializing in everything from plumbing services to foundation repair and air conditioning services, this team of handymen and plumbers can help keep your home or business in tip-top shape. Specializing in all types of commercial and residential heating, Archibald Heating and Air Conditioning has over 70 years of experience in the field. Providing everything from geothermal heat pumps to water heater repair and furnace installation, these professionals have what it takes to keep residents of upstate New York warm in winter and cool in summer. Serving the greater Los Angeles Metro, A-1 Total Service Plumbing is the specialized master plumber you need for complete plumbing repair and installation. From trenchless pipe replacement to pipe relining services to leak detection, rooter service, and so much more, these experts have the knowledge and skill to get--and keep--your plumbing in top working order. That's all I have time for today, but hopefully I'll be able to announce more new PG associates soon! --- ### Our door is constantly open with all of our new members coming in, we can barely keep up! - Published: 2009-12-08 - Modified: 2009-12-08 - URL: https://www.prospectgenius.com/blog/with-all-new-prospect-genius-members/ - Categories: Blog - Tags: basement waterproofing, car audio, foundation repair, furnace repair, mold removal, replacement windows With all the new Prospect Genius members coming in the door, it's been a huge struggle just to keep up! But I'm really trying to make an effort to welcome as many as possible, so let's take a moment to announce just a few of the latest PG associates! Starting in New York's Capital District, let's welcome Bourque Mechanical Systems. This Albany-based HVAC contractor specializes in all types of heating and cooling from furnace repair to geothermal heat pumps. They also offer whole house air purifiers to help keep your indoor air quality clean and healthy. One-stop shopping for heating and cooling in Albany, Bourque Mechanical Systems has the experience and expertise to take great care of you. Keep your home, school, or commercial property clean and safe with help from CCS Property Services in Green Bay, WI. Offering a full range of specialized cleaning and restoration services, these professionals are your answer for mold removal, water damage restoration, and even H1N1 sanitizing. You don't have to let disaster or disease ruin your building--let CCS Property Services help get your building clean and healthy again ASAP. A MERA member with over 15 years of experience in the industry, The Stereo Shop is one of Winston-Salem's leaders in mobile electronics. From car audio to car alarms, these guys have you covered for superior car electronics equipment and installation. Take your car or truck to the next level with help from The Stereo Shop! Get all the benefits of energy-efficient windows for less with Window Depot... --- ### We’ve hit another growth spurt! - Published: 2009-12-05 - Modified: 2009-12-05 - URL: https://www.prospectgenius.com/blog/prospect-genius-is-going-through-yet/ - Categories: Blog - Tags: car electronics, concrete contractors, foundation repair, housekeeping services, master plumber Prospect Genius is going through yet another growth spurt! We've added so many new customers in the past few weeks that I just can't keep up... I've only got a few minutes to welcome a couple of new members, but I'm sending a warm welcome to everyone I don't have time to mention! Let's start with The Cleaning Authority of Cleveland. This professional maid service is your answer for a clean sparkling clean home. From weekly housekeeping service to one-time cleaning services, The Cleaning Authority has what it takes to eliminate grime and make your house shine. A wet basement is bad news for your house: but with North American Basements on your side, their foundation contractors can repair your home in no time! Specializing in foundation repair and basement waterproofing, North American Basements is the Albany area's resource for dry, sound basements. From beautiful concrete work to new home construction in New Orleans, TJT Construction is the general contractor for the job. Specializing in both construction and structural and decorative concrete, their concrete contractors and home builders are ready to serve you. Offering architectural design and property management services, TJT Construction is your full-service contractor in New Orleans. Wired Plus Car Audio is the car electronics shop to call for complete vehicle customization. From custom mobile video and car audio to high-tech home theaters, these professionals have the products and installation expertise you can trust to get the job done right. So why settle for a mediocre ride or a basic home video... --- ### Taking a breather from all the Thanksgiving leftovers to introduce some new members! - Published: 2009-11-30 - Modified: 2009-11-30 - URL: https://www.prospectgenius.com/blog/i-hope-everyone-had-happy-thanksgiving/ - Categories: Blog - Tags: fire restoration, handyman service, master plumber, remodeling contractors, security systems, window replacement I hope everyone had a happy Thanksgiving. Here at Prospect Genius we managed to squeeze in a turkey dinner between signing up new members--the PG community has continued to grow by leaps and bounds! Let's take a moment to welcome just a few of our new community members:First, we have ANDY OnCall of Clearwater, FL, bringing area homeowners top-quality handyman services. These pros specialize in helping you with repair and maintenance tasks around the house: from pressure washing contractors to remodeling contractors, these handymen have what it takes to keep your home in tip-top shape. Based in Houston, TX, Shield Security Systems is committed to helping you safeguard your property. Offering everything from commercial security systems to home burglar alarm systems to medical alert pendants, these guys have the equipment, services, and expertise to help keep you safe. Protect yourself and your property with help from Shield Security Systems! Emphasizing energy-efficiency, Enviro-Tech Windows & Home Concepts is your resource for replacement windows in Madison, WI. Specializing in installation of high-tech, energy-efficient window replacement, these professional home improvement contractors also offer basement finishing and gutter protection systems. Let them help you get the absolute most out of your home. Providing full-service pluming installation and repair throughout New Orleans, Mister Plumber is the pro for just about any plumbing project. From water treatment systems to faucet repair and rooter service, this master plumber team can help get--and keep--your plumbing in peak condition. Real Estate 2000 is a Louisville, KY, area general contractor specializing in disaster clean-up... --- ### A big welcome to our newest associates. - Published: 2009-11-20 - Modified: 2009-11-20 - URL: https://www.prospectgenius.com/blog/as-usual-i-only-have-minute-but-i/ - Categories: Blog - Tags: carpet cleaning, electricians, fireplace inserts, hardwood flooring, master plumber, swimming pool installation As usual, I only have a minute, but I wanted to squeeze in a few more new Prospect Genius associates. Let's all give a big welcome to:Adirondack Wood Floors of Albany, NY. When you want a beautiful new hardwood floor, these professionals are ready to help. Offering everything from custom wood floor installation to hardwood floor refinishing services, Adirondack Wood Floors is your one-stop shop for beautiful flooring in the Capital Region! Sierra Home Solutions. Your expert plumber in the Houston area, they specialize in everything from water treatment system installation to sprinkler system repair. A licensed master plumber, this company has what it takes to bring you the very best in plumbing workmanship and products. From repairs to installations, Sierra Home Solutions is the plumber to call. Enviro-Clean Services. Providing residential and commercial deep-cleaning services, they bring New Orleans healthier, safer indoor environments. These specialized cleaning professionals offer everything from air duct cleaning to carpet cleaning and mold remediation. When your home or business is suffering from low air quality, mold, and other issues, Enviro-Clean Services can get your space clean and healthy again fast! F & G Pool & Stoves. Your answer for year-round comfort and relaxation, these pros specialize in hot tub installation, swimming pool installation, and fireplace inserts. These unique contractors help ensure you can stay cool in summer and hot in winter. Serving Newburgh, NY, and surrounds, F & G Pool & Stoves has the products you want, the installation quality you need, and the customer service you... --- ### Introducing the most recent members to join the PG community - Published: 2009-11-16 - Modified: 2009-11-16 - URL: https://www.prospectgenius.com/blog/sorry-for-long-radio-silence-but-things/ - Categories: Blog - Tags: furnace repair, hardwood flooring, kitchen remodeling, moving company, window shades and blinds Sorry for the long radio silence, but things at PG have just been crazy lately. We have so many new customers we can barely keep up. I'm stealing a moment to welcome just a few of our many, many new associates. Sorry to everyone I don't have time to mention! Let's start with Kitchen Solvers of Louisville, bringing gorgeous kitchen remodeling services to Kentucky homeowners. Specializing in cabinet installation and granite countertops, these kitchen and cabinet contractors have the products and expertise to completely make over your kitchen. For the kitchen of your dreams, these professionals have what it takes. Keep the frigid temperatures of upstate New York at bay with help from the professionals at Classic Cozy. Providing everything from furnace repair to blown insulation, these experts can keep you toasty warm this winter. They even offer window replacement for superior energy efficiency! Your one-stop shop for heating and insulation in Syracuse, Classic Cozy is your answer for your warmth and comfort. Bringing Madison, WI, the best in window shades and blinds, Budget Blinds is your resource for complete window treatment selection and installation. From traditional horizontal blinds to custom draperies, this window blind dealer has a full range of attractive, high-performance window covering options for your home or business. When you need window blinds and shades in Wisconsin, Budget Blinds can help! Serving the greater Richmond, VA, area, Costen Floors has the beautiful, durable, high-performance flooring you need at a price that's right for you. Their collections include hardwood flooring, carpeting, and... --- ### We are excited to announce even more local businesses into the PG fold! - Published: 2009-10-28 - Modified: 2009-10-28 - URL: https://www.prospectgenius.com/blog/lets-start-day-off-right-by-announcing/ - Categories: Blog - Tags: car electronics, handyman service, master plumber, pest control, TV installers Let's start the day off right by announcing more new Prospect Genius members. We've been welcoming tons of new associates everyday, so here are just a few of many... Sorry to everyone we just don't have time to mention! First up, we have ANDY OnCall® Oklahoma City. This professional handyman service has you covered inside and out. From residential electrical repair to garage door repair, if you need help with a household maintenance, repair, or installation task, these experts can help! Next, let's welcome HOZ TV and AV of Tampa, Florida. Specializing in home theater installation and services, this team of TV installers has the high-tech products and expertise to take your at-home entertainment to the next level. From surround sound installation to remote control programming, HOZ TV and AV is ready for the job. Serving Lena, IL, and surrounds, Buss Boyz Customs is a MERA member offering full-service car electronics sales and installation. With 15 years of experience in the car audio industry, these professionals can help you bring out the best in your car or truck. From car GPS to mobile video, Buss Boyz Customs is your resource for total car customization. Located in Worchester, MA, Porter's Plumbing & Heating is the master plumber and heating contractor to call for maintenance and repairs throughout western Massachusetts. Specializing in faucet repair and furnace repair, these guys have the knowledge and skill to efficiently and effectively fix everything from your malfunctioning water heater to a broken air conditioner! Pied Piper Pest Control is your answer... --- ### Stopping in for a brief introduction of several new members! - Published: 2009-10-20 - Modified: 2009-10-20 - URL: https://www.prospectgenius.com/blog/hi-everyone/ - Categories: Blog - Tags: art glass company, drain repair, plumbers, radon mitigation, radon testing, rooter service, stained glass company Hi, everyone. It's time to announce a few more Prospect Genius associates and welcome them to our exponentially growing community! I've only got time for three, so sorry to everyone I'm leaving out. Let's start with Lifetime Radon Solutions. Serving Madison, Milwaukee, and environs, these professionals provide the radon testing and radon mitigation services to keep your home and family safe from this dangerous gas. For complete, correct radon abatement systems, these are the radon contractors for the job! For beautiful window and door glass, you need the professionals at Austin Cut Glass in San Antonio. Providing a full range of glass cutting services, these experts are your area art glass company as well as your door glass replacement company. Bringing you quality workmanship and beautiful results in a full range of glass repair and installation services, Austin Cut Glass is your answer for gorgeous windows and doors. We'll round out this trio with After Hours Drain Cleaning, based in the greater New Orleans area. These plumbing professionals offer a broad range of services to help keep your pipes clean and free-flowing. From rooter service to drain repair to backhoe service, these drain cleaning experts have everything it takes to help keep your plumbing in top condition! Check back soon for even more new members of the growing PG community! --- ### Still waiting for things to die down over here, we are busy as ever! - Published: 2009-10-19 - Modified: 2009-10-19 - URL: https://www.prospectgenius.com/blog/as-usual-ive-only-got-few-minutes-to/ - Categories: Blog - Tags: chimney sweep, custom cabinetry, furnace repair, garage door repair, remodeling contractors, sprinkler repair As usual, I've only got a few minutes to announce more new PG members, so let's not waste any time! Starting in Albany, NY, let's welcome Michael C Cerrone Construction. Headed by an experienced builder, this company is the remodeling contractor to call for just about any type of home renovation. Specializing in fine finishes like custom cabinets and stone countertops, these pros can help you make your home look its best! Serving central Massachusetts, A-1 Chimney Sweep & Heating is the professional for all types of home heating repair and installation. As their name implies, this company offers everything from furnace repair to chimney sweeping and inspection. When you need help with a fireplace insert, fireplace, or furnace, you can trust A-1 Chimney Sweep and Heating for qualified, complete, correct service. Based in New Haven, CT, Woodworking Plus provides finish carpentry and custom woodworking throughout western Connecticut. Offering everything from crown molding installation to custom cabinetry to built-ins, these carpenters have the knowledge and expertise to put the finishing touches on your home. Keep your landscaping green and lush with help from Nathan & Sons Irrigation. Providing expert sprinkler repair and installation in San Diego, this landscaping company also offers outdoor lighting. Available for commercial irrigation system installation as well as residential sprinkler maintenance and repair, these professionals are here to make watering your yard a breeze! Last but never least, we have A&J's Overhead Doors. Providing one-stop garage door installation and repair in Orlando, this mother and son team brings you expert workmanship... --- ### Hello Again! We have a ton of excited new members to introduce! - Published: 2009-10-14 - Modified: 2009-10-14 - URL: https://www.prospectgenius.com/blog/hello-again-everyone/ - Categories: Blog - Tags: air duct cleaning, electricians in New Orleans, kitchen remodeling, local movers, mold removal, moving company Hello again, everyone. Things at Prospect Genius continue to be crazy-busy! We've got so many small businesses excited about joining the PG community that we can barely keep up. I've only got a few minutes to announce a handful of our zillions of new members, so bear with me. Let's start with Enviro-Clean Services of Pensacola, Florida. These specialized cleaning professionals are your resource for air duct cleaning, carpet cleaning, and a safer, cleaner home environment. They're also qualified in mold removal. When you need your home deep-cleaned, give these experts a call! Moving westward to New Orleans, next up we have Champ Electric. Commercial and residential electricians in New Orleans, these pros provide safe, correct electrical services from electrical panel upgrades to generator installation. For help with just about any electrical repair or installation, these electricians have what it takes to do the job right. Located in New York's Capital District, Kepner Kitchens is your resource for specialized kitchen remodeling pros. These remodeling contractors offer gorgeous residential kitchen renovations, using high-end finishes like granite countertops and beautiful kitchen cabinet installation to make your home shine. Moving can be a huge hassle, especially if you don't have a professional moving company you can trust. Gallo Moving and Storage, based in the Boston, MA, area, eliminates that stress and worry. They're local movers and long-distance relocation experts, and they have the experience, expertise, and safe track-record to ensure your next move is smooth and uneventful! That's all I have time for right now, but hopefully I'll... --- ### Even more members to introduce this month! - Published: 2009-10-14 - Modified: 2009-10-14 - URL: https://www.prospectgenius.com/blog/new-members-just-keep-rolling-in-i-wont/ - Categories: Blog - Tags: carpet cleaning, chimney sweep, garage door repair, home designers, new home construction in New Orleans The new members just keep rolling in--I won't have time to mention everyone (sorry! ), but here are a few of the most recent Prospect Genius associates... Serving the greater New Orleans area, Diamond Design can help you design the plans for your dream home. These professional house designers specialize in custom home design, and with nearly a decade in the industry, they have the experience and expertise to help you get the home you've always wished for! Why settle for cookie-cutter architectural design, when these pros can help you get the house that's just right for you. Garage door installation and repair from Anytime Garage Door Service is your solution for all of your garage door needs in Milwaukee. Offering flexible work hours and convenient scheduling, these pros really are available for garage door repair anytime! Protect yourself from dangerous garage door spring repairs and ensure the job is done right by calling the experts at Anytime Garage Door. For new home construction in New Orleans, PAR Contracting is your answer for complete home design and contractors. This team of pros can help make the design and construction process easy and stress-free. Providing home designers and house builders, PAR Contracting will work with you from start to finish! Last but not least, let's welcome Cleaning Gang of Charleston, SC. It seems like there's no interior or exterior cleaning task these pros won't tackle! From hardwood floor refinishing to chimney sweeping and carpet cleaning, Cleaning Gang is the company to call for a deep-down clean... --- ### The number of local businesses to partner with us is growing at an astonishing rate! - Published: 2009-10-01 - Modified: 2009-10-01 - URL: https://www.prospectgenius.com/blog/things-at-pg-have-just-been-busy-busy/ - Categories: Blog - Tags: car electronics, roofers, siding contractors, tree removal service, window shades and blinds Things at PG have just been busy, busy, busy lately. We have tons of new associates, ever-evolving infrastructure, and new team members. Let's not waste time talking about Prospect Genius, though--let's dive right in and get to welcoming a few of our latest PG friends! First up we have Adrenaline Autosound of Raleigh, NC. This MERA member is fully MECP-certified to bring you the best in car electronics. Providing everything from car audio video to iPod integration, these experts are here to help you get the driving experience of your dreams. As the only MECP-certified master installer in the entire state of North Carolina, Adrenaline Autosound has the installation expertise you can trust for superior mobile electronics workmanship and performance. Providing remodeling and renovation services in and around Portland, ME, Wallace Home Improvement is the contractor to call for courteous, professional expertise! Your local roofing contractor, paving contractor, siding contractor, and more, these guys really are your one-stop shop for total home improvement. With nearly 20 years of industry experience, Wallace Home Improvement has what it takes to do your project right the first time! For gorgeous, high-performance window shades and blinds, The Blind Store is your resource on Boston's South Shore. They offer all types of window treatments, so whether you're looking for basic horizontal blinds or classic plantation shutters, they have what you need. With convenient in-home consultations, The Blind Store will even come to you with their mobile showroom! Great window treatments and in-home shopping simply can't be beat. Your full-service... --- ### Join us in welcoming even more associates - Published: 2009-09-21 - Modified: 2009-09-21 - URL: https://www.prospectgenius.com/blog/how-is-everyone-doing-today-im-doing/ - Categories: Blog - Tags: foundation repair, gutter cleaning service, landscapers, mobile electronics How is everyone doing today? I'm doing great--mostly because I have time to squeeze in a welcome for another few new Prospect Genius associates! Let's get right to it... First up is The Gleaming Gutter Company of Bridgeville, PA. In addition to gutter cleaning services, these guys are full-service landscapers with lawn mowing, tree removal services, and more. For complete lawn care, yard maintenance, and gutter contractors in Pittsburgh, The Gleaming Gutter Company makes home ownership a breeze! Foundation problems are bad news for your home, but if you have United Dynamics of Evansville, Indiana, on your side you have nothing to fear! These foundation repair and basement waterproofing specialists have the skills and expertise to get the job done right. With 20 years of experience in the business, you can trust these foundation contractors to eliminate your foundation settling, cracking, or leaking issues. A Delaware-based MERA member, Sound of Tri-State Wilmington provides the surrounding region with convenient one-stop sales and installation on high-quality car and marine electronics. From exterior car customization with window tinting and aftermarket wheels to mobile electronics like car audio video and vehicle security, these pros have what it takes to bring out the best in your car or truck! Affordable business supplies and superior customer service are the hallmarks of Express Business Supply of Kansas City. Providing a full range of office supplies from printer supplies to office desks, they have everything you need to keep your business running smoothly. Express Business Supply brings you personalized service, quality products,... --- ### Introducing a few more of our newest additions. - Published: 2009-09-17 - Modified: 2009-09-17 - URL: https://www.prospectgenius.com/blog/wow-prospect-genius-community-has-been/ - Categories: Blog - Tags: mobile electronics, roofers, siding contractors Wow! The Prospect Genius community has been growing by leaps and bounds lately. I have to apologize to all of the companies I have to leave out, but I just can't keep up with our slew of new associates... Here are just a few of the recent additions to the PG membership:One of our latest MERA members is Autobahn Car Audio, bringing Atlantic City, NJ, and environs the best in car electronics. With expertise in a full range of mobile electronics from mobile video to in dash navigation, these MECP-certified installers can help you customize your car or truck for the driving experience you've always wanted. Take your vehicle to the next level with Autobahn Car Audio. For exterior home improvement in Massachusetts, Solid State Construction is your easy one-stop answer for complete, quality service. They're roofers, siding contractors, deck contractors, and more. When it's time to upgrade or repair your home's exterior, these experts can help! Sound of Tri-State Dover, another MERA member, has been providing the surrounding area with top-quality mobile electronics since 1992. With a huge inventory of products ranging from marine electronics to iPod integration and vehicle security systems, these guys have what you need to customize your vehicle. Offering convenient one-stop sales and installation and a lowest price guarantee, Sound of Tri-State Dover brings you top-value in car electronics. Serving the greater Boston area, Window Wear is an authorized Comfortex and Hunter Douglas window blind and shade specialist. Offering a broad selection of top-quality custom window shades and... --- ### Introducing our newest additions here at PG! - Published: 2009-09-15 - Modified: 2009-09-15 - URL: https://www.prospectgenius.com/blog/sorry-for-long-absence-everyone-things/ - Categories: Blog - Tags: electricians in Pittsburgh, metal roofing, mobile electronics, roofing contractor Sorry for the long absence, everyone; things have been truly crazy around the office and I'm only just now getting a chance to welcome a few of our latest Prospect Genius friends. So let's skip the formalities and head straight to telling you all a little about a couple of the new PG members... Starting in upstate New York, let's welcome Kenny's Homework, serving the greater Saratoga region. This home improvement company specializes in everything from metal roofing to chimney repair and excavation services. Providing superior workmanship to residential and commercial customers, Kenny's Homework is ready to help keep your home or office building in tip-top shape. Over in Flint, Michigan, say hi to MERA-member 810 Motoring. Your area resource for mobile electronics sales and installation, these pros offer MECP-certified installers and top-quality products. For everything from vehicle security to car audio, these guys have you covered! Located on Staten Island in New York, Mobile Addictions brings you car customization and electronics in one all-purpose shop. Providing custom bodywork and paint in addition to a range of car electronics from iPod integration to car GPS, these pros can completely customize your ride inside and out. If you want to stand out from the crowd, call Mobile Addictions. Finally, I'd like to announce CW Electrical Services. Commercial and residential electricians in Pittsburgh, this company offers a full range of electrical services for your home and business. With expertise in swimming pool wiring as well as furnace repair and installation, these electricians can help with just... --- ### We are so busy I only have time to do a quick introduction to our newest associates! - Published: 2009-08-27 - Modified: 2009-08-27 - URL: https://www.prospectgenius.com/blog/as-usual-ive-only-got-second-but-lets/ - Categories: Blog - Tags: handyman services, mobile electronics, window treatments As usual, I've only got a second, but let's say hello to a couple new PG members while I have a moment:Let's begin with Shutter Factory Outlet, located in Phoenix. These window treatment experts specialize in plantation shutters--a beautiful solution for energy efficiency, privacy, and light control. With both wood and faux wood interior shutters available, Shutter Factory Outlet has the top-quality window shutters you need at an unbelievably low price. Next, say howdy to Audio House of Napa, California. Mobile electronics at their best, this shop offers a full range of car audio electronics to help you get the most out of your ride. Whether you want to turn up the bass or simply protect your vehicle with a car alarm, these guys have you covered! Last but never least, we have ANDY OnCall® Dallas. This interior and exterior handyman service is your solution for stress-free home maintenance, repair, and installations. Their team of electricians, gutter contractors, house painters, and more is ready to help you keep your home in top condition. I'm out of time for the moment, but we'll have even more new PG associates to welcome soon, so be sure to check the blog regularly! --- ### A special shout out to our newest members. - Published: 2009-08-21 - Modified: 2009-08-21 - URL: https://www.prospectgenius.com/blog/amazingly-i-have-time-for-another-post/ - Categories: Blog - Tags: handyman services, mobile electronics Amazingly, I have time for another post this week, so I'm going to take advantage of it while I can! Let's get right down to business and welcome four more new Prospect Genius members... We actually have three mobile electronics shops as new PG associates, all proud members of ICE:First up, we have Sound Sensations, a leading car electronics dealer in the Atlanta area. With nearly 40 years in the car audio business, these guys really know their stuff. Providing cutting-edge custom installations and the best in car audio video, Sound Sensations is ready to help you get the most out of your car or truck! Second, let's welcome Suncoast Sound of Monroe, Louisiana. Your source for mobile video, aftermarket cruise control, and in dash navigation, this shop is dedicated to top-quality workmanship and fast service to get you back on the road ASAP. When you want the best service and prompt installation, Suncoast Sound is ready to deliver. Next, give a warm welcome to Sound of Tri-State in Claymont, DE. Serving New Jersey, Delaware, and Pennsylvania, this shop offers a huge inventory of mobile audio video components, marine electronics, and even rims and tires. For car customization inside and out, Sound of Tri-State has you covered! Last, but certainly not least, we have ANDY OnCall® of Kansas City. Providing complete handyman services throughout the region, these professionals are ready to help with gutter cleaning services, plumbing, deck construction, and myriad other home maintenance, installation, and repair projects. When you need a hand around... --- ### Keeping busy as usual! More and more local businesses are turning to us every day for their online advertising support! - Published: 2009-08-18 - Modified: 2009-08-18 - URL: https://www.prospectgenius.com/blog/sorry-i-havent-posted-in-while/ - Categories: Blog - Tags: handyman services, housekeeping services, mobile electronics, window shades and blinds Sorry I haven't posted in a while... Time just keeps getting away from me. So before I forget again, I'm going to quickly welcome a few more new PG associates. As always, sorry to all the new people I'm neglecting to mention, but I never have time to annouce everyone! Let's start with Sound Performance, a MERA member located in Columbia, MO. Specializing in custom installation, this car audio shop is ready to help you take your car or truck to the extreme. From neon and accessories to all the latest in mobile video, Sound Performance has the car electronics of your dreams. And they're willing to think outside the box: from boats to cars to a Power Wheel, they'll help you soup up your vehicle, no matter what it is! Next up is Andy OnCall, your local handyman service in West Chicago. Their motto is, "If you're not handy, call Andy," and, boy, is it true. With a full range of interior and exterior handyman services, it seems like there is nothing these guys can't do. From electrical repair to pressure washing and deck construction, they have it covered. When you need a hand around the house, call Andy OnCall. If life's too busy to keep up with the housework, MaidPro is your solution (at least if you live in Polk County, Florida). This team of professional housekeepers offers efficient, effective cleaning services to keep your home sparkling. Don't let your hectic schedule dictate that your house be messy or dirty: MaidPro... --- ### We have some exciting new members to introduce! - Published: 2009-07-20 - Modified: 2009-07-20 - URL: https://www.prospectgenius.com/blog/hi-everyone-2/ - Categories: Blog - Tags: handyman services, local insurance agent, remodeling contractors, window shades Hi, everyone. I’ve got a few minutes, so I thought I’d announce a few more PG associates. Be sure to give them a friendly welcome if you get the chance! Let’s start off with Advanced Blind and Shade, located in Santa Cruz, California. A custom window treatment fabricator, these guys have every kind of window covering you can imagine. From plantation shutters to horizontal blinds to roller shades, Advanced Blind has what you need. Available for free in-home consultations and measurements, these pros make getting the perfect window treatments a breeze. From home renovations to roofing, Peterson Remodeling is your home improvement specialist in Boston. With expertise ranging from window replacement to full kitchen remodeling, these contractors have the knowledge and skill to tackle just about any home improvement project. Emphasizing affordable, expert construction, Peterson Remodeling can help you get the home of your dreams! When you need help with your house, it's time to call Peter to the Rescue! This New Jersey-based handyman has the skills and expertise to help you keep your home in great repair. From pressure washing services to gutter cleaning services to hot tub repair, Peter has you covered. Give him a call for electrical, plumbing, and other repairs! For premium window coverings in Kansas City, Innerworks is your resource for all types of window shades and blinds. With a full collection of cellular shades, vertical blinds, and custom draperies, they're sure to have the attractive, functional window treatments you need to add privacy, light-control, and beauty to your... --- ### Sorry for the delay we have been buried in work! - Published: 2009-07-15 - Modified: 2009-07-15 - URL: https://www.prospectgenius.com/blog/wow-looking-back-its-been-over-month/ - Categories: Blog - Tags: carpet cleaning, mobile electronics, plumbers, window shades, window washers Wow, looking back it’s been over a month since I posted! Things have been completely crazy here at PG with loads of new members, continual infrastructure improvements, and the usual chaos of summer. But let’s try to make up that lost time by welcoming a whole passel of new Prospect Genius associates... . First, everyone give a friendly welcome to All Clear Plumbing, Heating and Drain Cleaning. These experts provide complete plumbing services in Bergen County NJ. They're master plumbers with nearly 50 years of experience in the industry, so they definitely have what it takes for faucet repair, drain cleaning, and so much more. When you're having problems with your pipes, All Clear should be your go-to-guys. Next up we have another proud MERA member, Boss Audio of New Jersey. This mobile electronics installer is ready to help you customize your vehicle with car audio, mobile video, or window tinting. They even offer marine audio, so if you want to take your tunes out on the lake, give them a call! Carpet Gang is your source for complete carpet and upholstery cleaning in North Carolina. With 20 years in the industry, this team of professionals has what it takes to get your carpet cleaned from top to bottom. And with their hardwood floor refinishing services, they really are a one-stop floor restoration service. An affiliate of Carpet Gang, Window Gang provides exterior cleaning services throughout North Carolina. Focusing on window washing, pressure washing, and gutter cleaning services, these guys will ensure your home’s exterior... --- ### Some more June introductions - Published: 2009-06-11 - Modified: 2009-06-11 - URL: https://www.prospectgenius.com/blog/hi-everybody/ - Categories: Blog - Tags: basement waterproofing, fire restoration, foundation repair, remodeling contractors, tech support Hi everybody. As usual, I've only got a minute to welcome tons of new Prospect Genius members, so let's dive right in... Our first new PG associate, Petaja Builders, is your source for renovations and home builders in Louisville, KY. Industry leaders for nearly 40 years, these contractors are ready for your next kitchen remodeling, bathroom remodeling, home addition, or deck construction project. They have what it takes to ensure your next major renovation--or new home construction--is exactly what you've been dreaming of! Keep your basement dry and your foundation sound with EverDry Basement Waterproofing of Pittsburgh, PA. Providing a full range of foundation repair services, these specialists offer mold remediation, wet basement solutions, and crack repair. Don't let water damage your basement or make your home unsafe for your family--EverDry can help! No one ever wants to face the destruction of a fire or flood, but a least A Brite Cleaning and Restorations is on your side with compassionate, caring service. Located in north Chicagoland, these cleaning pros are here to help you minimize losses, correct damage, and get your life back ASAP with fire restoration, water damage restoration, and even sewage cleanup. Offering residential and commercial tech support in Kansas City, Tech Gurus is your one-stop shop for computer repair, home theater installation, and more. These dedicated professionals are committed to helping you get the most out of your technology. If your computer causes headaches or hassles, these guys can help get it running smoothly again. Last but not least, let's welcome America's... --- ### As summer heats up, so do things at Prospect Genius! We have added a ton of new members this month. - Published: 2009-06-04 - Modified: 2009-06-04 - URL: https://www.prospectgenius.com/blog/things-have-been-officially-crazy/ - Categories: Blog - Tags: appliance repair, carpet cleaning, caterers, duct cleaning, long distance movers Things have been officially crazy around the PG office lately. Improvements to our customer console and internal infrastructure in addition to tons of new members mean that we've been working our fingers to the bone! I've got a just minute to announce a couple of those new members before I get back to the grind, so here we go... Let's welcome Cloud Nine Catering, offering a little taste of heaven to Reading PA area residents. Providing event catering as well as corporate catering, these caterers have the delicious food you need for just about any family gathering or business function. For great food, hassle-free delivery, and superior service, Cloud Nine Catering is the caterer you've been looking for! Next up, we have A. Arnold Moving and Storage, serving the greater Kansas City region. Providing both long distance movers and local movers, they offer a full range of relocation services perfect for your business or family. They even provide temporary and commercial storage. When it's time to move, A. Arnold Moving and Storage is the professional, experienced team to call. For reliable, quality small appliance repair, look no further than the experts at Turnpike Appliance Repair on Long Island. With nearly 50 years of experience in the industry, they're the region's source for vacuum repair, sewing machine repair, and even microwave repair. These guys are your answer for cost-effective, superior appliance repair. Airtek is dedicated to helping families and businesses enjoy safe, healthy environments through specialized cleaning services. Located in the greater Boston metro, they... --- ### A brief hello to some of our newest members! - Published: 2009-05-21 - Modified: 2009-05-21 - URL: https://www.prospectgenius.com/blog/hi-everyone-3/ - Categories: Blog - Tags: electricians Hi everyone. Sorry I haven't posted in a while, but things have been crazy around here. I just have a moment to welcome two of our new Prospect Genius members, but I figured that was better than nothing... So here we go:Let's start by welcoming Electrical System Design, electricians in Raleigh NC. Lead by a third-generation electrical contractor, this company specializes in lighting installation as well as commercial and residential electrical services. For repair, sales, and installation in the Research Triangle, Electrical System Design is the electrician to call! Next up we have MERA member Westminster Speed and Sound, one of the top mobile electronics shops in the country! Located in Westminster, MD, this shop offers the best in car audio, in dash navigation, vehicle security, and so much more. When you want to enhance your driving experience, this is the car audio shop you need. That's all I have time for right now. Look forward to welcoming even more new PG members in the coming weeks... --- ### Our labor has FINALLY paid off! Check out the awesome new features PG has to offer. - Published: 2009-05-15 - Modified: 2009-05-15 - URL: https://www.prospectgenius.com/blog/prospect-genius-team-has-sure-been-busy/ - Categories: Blog - Tags: Prospect Genius, Prospect Genius Updates, search engine optimization The Prospect Genius team has sure been busy over the last couple of weeks. Our SEO and customer support staff have been working hand-in-hand to develop some great new features to make the PG program an even better value for our clients! Easy photo uploading: Customers can now upload images directly to the SEO team via their customer access console. The same easy-to-use platform that allows customers access to performance data now enables you to submit photos without the hassle of e-mailing large files or mailing CDs. SSL certification: Prospect Genius has always protected our customers with SSL security, but we have recently added the GoDaddy SSL certification icon and enabled external validation for additional security and peace of mind. Customers can easily confirm status of the certification by checking the icon at the bottom right of the log-in page. Campaign progress indicator: We’ve developed a straightforward visual icon to help customers see where they are in their PG campaign. The progress bar indicates how far into your introduction period you are, and numerical data provides information about the order date, percentage of the campaign completed, and days left in the introduction period. This great feature offers customers progress updates at a glance! Here is a sample campaign progress indicator: Document access: Important documents are now readily available in the customer access console. For your convenience, we make it a breeze to access documents like the terms of service and indicate when they were last updated, so you can stay... --- ### Welcoming three new valued members to the PG community. - Published: 2009-05-08 - Modified: 2009-05-08 - URL: https://www.prospectgenius.com/blog/i-only-have-time-to-welcome-three-new/ - Categories: Blog - Tags: basement waterproofing, chimney sweep, mobile electronics I only have time to welcome three new Prospect Genius members, but I figured a few was better than none at all! Sorry to everyone I'm leaving out. Let's start with the newest MERA member of Prospect Genius, 201 Motoring. Located in Jersey City, 201 Motoring specializes in car audio and home theaters. They're experts at in dash navigation, mobile video, and so much more. If you're looking for great mobile electronics in northern New Jersey, 201 Motoring is the shop to call! Second, let's welcome Absolute Chimney, providing chimney sweep services to upstate New York. To ensure your fireplace is safe to use, these guys are the ones to call for chimney repair, inspection, and cleaning. They also offer wood stove installation on modern, efficient, environmentally friendly models. Next up we have PA Basement Waterproofing, serving central Pennsylvania. If you have water in your basement, these foundation contractors are the experts you need for basement waterproofing, sump pump installation, and mold remediation. They'll repair the source of your problem and help eliminate any damage to get your foundation and basement sound, healthy, and dry! If you get the chance, be sure to say hello to these great PG associates. I'll be back soon to welcome even more new members! --- ### We have a bunch of new members to introduce today! - Published: 2009-05-01 - Modified: 2009-05-01 - URL: https://www.prospectgenius.com/blog/lets-jump-right-in-and-welcome-some-new/ - Categories: Blog - Tags: electricians, flooring, mobile electronics, new construction, office furniture Let's jump right in and welcome some new Prospect Genius members. I've got a whole bunch to greet today, so let's get started:First up is PTI Office Furniture, providing new and used office furniture in the Tri-state region. With a humongous selection in their 24,ooo+ square foot showroom, they sell used--not abused--office chairs, desks, conference tables, and more. Let them help you outfit your company with quality office furniture for less! Next, Diamond Electrical Service offers residential electrical services throughout the Kansas City, MO region. Specializing in ceiling fan installation and hot tub repair, these guys are the electricians to call for all of your household electrical needs! Mangano's Home Decorating Center is eastern New Jersey's source for carpeting, wood flooring, window treatments, and more! Established in 1915 by the current owner's grandfather, this family-owned business has the experience and knowledge to bring you the best in home decor solutions! FieldCrest Estates is a luxury new housing development in East Greenbush NY. Featuring custom built new construction homes on large lots, FieldCrest Estates is located in a low-traffic, low-crime area, but still offers convenient access to Albany. This home development is one of the most attractive locations for new home construction in the Capital District. And, last but not least, we have another MERA member to welcome to Prospect Genius, Sound Waves of Parsippany NJ. This mobile electronics shop is your source for car audio video as well as home theater systems. For great sound on and off the road, Sound Waves is the... --- ### Finally found a few minutes to introduce the newest businesses to partner with us! - Published: 2009-04-20 - Modified: 2009-04-20 - URL: https://www.prospectgenius.com/blog/sorry-its-been-so-long-since-ive-posted/ - Categories: Blog - Tags: appliance repair, home improvement, mobile electronics Sorry it's been so long since I've posted, but things have been crazy at PG. We have so many new members and so much going on I just haven't had a minute to welcome anybody new... This will have to be short, but I wanted to welcome a few more Prospect Genius members before it gets too late! First up we have Budget Exteriors. They provides top-quality products and workmanship on a full range of exterior home improvement services, all at great prices. From window replacement to siding installation, they offer professional installation, name-brand products from leading manufacturers, and great warranties at prices any family can afford! Next, let's welcome Soumadel Appliance Services of Boston. If your household appliances aren't working correctly, these are the guys to call for appliance repair. They're skilled repairmen who can tackle problems with most major appliances and just about any brand. It's cheaper to repair than replace, so be sure to call if you have appliance issues! We also have two more MERA members to welcome to Prospect Genius. Z and R Auto Salon is a leading mobile electronics shop in New Jersey. They offer everything from GPS navigation systems to remote car starters. If you're looking to upgrade your car electronics, these guys are the ones to call! JML Audio is also a MERA member from St. Louis, MO. Car audio is their specialty--you have to visit their sound room to believe the truly fabulous sound they can bring to your vehicle! JML Audio also offers a... --- ### The Prospect Genius family is continuing to grow! - Published: 2009-04-07 - Modified: 2009-04-07 - URL: https://www.prospectgenius.com/blog/its-time-to-welcome-some-new-members-of/ - Categories: Blog - Tags: flooring, house painter, mobile electronics, roofer It's time to welcome some new members of the Prospect Genius community. If you get a chance, be sure to give these businesses a friendly hello! LaBelle Roofing is a leading roofing contractor in the greater Boston area. When you need a complete roofing job done right, these guys are the roofers to call! From superior workmanship to quality products, LaBelle Roofing has you covered. Next up is Lackey Property Solutions, also serving the Boston metro and suburbs. This company is your one-stop shop for sprucing up your home or business this spring. They offer interior painting as well as exterior painting, landscaping, and lawn care services. Let them help your residential or commercial space look fabulous, inside and out. Carpet Carousel, located in Sudbury, MA, provides a huge selection of quality flooring solutions to the greater Boston area. Featuring everything from luxurious wool carpeting to eco-friendly cork wood flooring to durable laminate, they have the flooring you need! Finally, we have two more MERA members to welcome into the PG community, Sound Advice of Harlingen, TX, and Mega Watt Car Stereo and Security of Marlboro, MA. Sound Advice is the area's expert in mobile electronics as well as other car customization options like truck accessories and window tinting. They even do home theater! Mega Watt Car Stereo and Security is your source for awesome car audio in the greater Boston area. Featuring a sweet sound room, this shop has everything you need for car stereos, mobile video, and in dash navigation. That's all I have... --- ### We are super busy with all of our new members, we would like to introduce a few right now! - Published: 2009-03-24 - Modified: 2009-03-24 - URL: https://www.prospectgenius.com/blog/wow-we-have-so-many-exciting-new/ - Categories: Blog - Tags: carpet cleaning, mobile electronics, window washer Wow! We have so many exciting new Prospect Genius members I don't even know where to start... I'm going to have to begin by apologizing to all the new PG associates I just don't have time to mention. I am going to try to squeeze in introductions to a few before I run out of time... Dressler's Carpet and Upholstery Cleaning is conveniently located in Albany's Capital District. They offer a full line of carpet cleaning, furniture cleaning, and area rug cleaning services. They're IICRC certified, so they have the specialized skills to effectively and safely clean even the most delicate upholstery fabric! Mike's Window and Gutter Cleaning provides superior exterior cleaning services to the Kansas City metro. As their name suggests, they are window washers and gutter contractors, but they do also offer power washing services. If your home's exterior is in need of freshening, these guys are the right ones for the job. Next up we have three more members of MERA (Mobile Enhancement Retailers Association). First, let me introduce 919 Motoring. Bringing superior mobile electronics to the underserved Raleigh, NC, area, 919 Motoring provides a full range of services from car audio to in dash navigation to remote starters. The second new PG MERA member is Boomer McLoud Car Audio of Boston. When it comes to mobile electronics, these guys really do it all! From marine audio to window tinting to car audio video to car alarms, Boomer McLoud Car Audio is the shop to call! And then we have the third... --- ### Even more exciting businesses have partnered with us this week! - Published: 2009-03-17 - Modified: 2009-03-17 - URL: https://www.prospectgenius.com/blog/another-week-another-group-of-new/ - Categories: Blog - Tags: HVAC, lighting, siding installers, window installers Another week, another group of new Prospect Genius members to welcome. Say hi to all these exciting new PG friends:First we have American Construction of Kansas City. These exterior home improvement specialists install outdoor kitchens, siding, windows, and more. So for all you Kansas City folks, these guys are the ones to call when you want to spruce up your house! Next up let's give a shout out to Commonwealth Window and Door Systems, located in beautiful Louisville, Kentucky. This company specializes in siding installation, gutter installation, and replacement window installation. For exterior home repair in the Bluegrass State, Commonwealth can help. Then we have MasterCraft of New England, one of Boston's leading siding contractors, roofing contractors and window contractors. They also do gutter installation and exterior painting for a complete exterior home makeover. Now, let's say hi to Airco Home Comfort, serving the HVAC needs of the greater Boston area. This innovative company not only offers furnace repair and air conditioning repair, they also do energy-efficient heating and cooling systems like radiant heat and solar heating. Last but not least, we welcome Sunshine Lighting Company in Kansas City, MO. This company offers commercial lighting services including lighting maintenance and energy audits. If you own a business or manufacturing plant, these guys can help manage your lighting and help you save money with an energy-efficient upgrade! I'm out of time for now, but hopefully I'll be back soon to announce even more PG members! --- ### We have just added three new members to the PG family. - Published: 2009-03-10 - Modified: 2009-03-10 - URL: https://www.prospectgenius.com/blog/hi-everyone-4/ - Categories: Blog - Tags: architects, car audio, radon testing Hi everyone. I've just got a moment to welcome a few new PG members. Sorry to everyone I'm leaving out, but let's say hello to these three new Prospect Genius associates:Radon Solutions of Boise, ID, is available for complete radon testing and radon mitigation services. This dedicated team of professionals is committed to helping you keep your home and your family safe from this invisible, odorless gas that causes lung cancer. If you haven't had your house tested for radon, you need to do so ASAP to limit your family's risk! Next up we have another MERA member, Extreme Audio of the Richmond VA area. This awesome shop offers a wide variety of mobile electronics from marine audio to in dash navigation to, of course, some seriously loud car audio. When you're looking for extreme mobile electronics, these guys are the ones to trust! If you're looking for beautiful, functional design, look no further than Momentum Architecture, architects in Boston. This full-service design and construction management firm provides commercial design as well as residential house plans. They even offer green architecture for eco-friendly structures! That's all I've got time for now. I'll be back soon to welcome a few more Prospect Genius members. Meanwhile, be sure you welcome these three new folks. --- ### Introducing even more new members - Published: 2009-02-20 - Modified: 2009-02-20 - URL: https://www.prospectgenius.com/blog/im-back-with-handful-of-new-community/ - Categories: Blog - Tags: home improvement, radon testing, tow truck, window washer I'm back with a handful of new community members to welcome. I only have a minute before I've got to get back to work, but I want to greet as many PG associates as possible, so here we go:If you ever break down in the Albany area, call PG's newest member Capital District Towing. These guys offer skilled tow truck service and roadside assistance--and they place a huge emphasis on customer service! When you call Capital District Towing, they'll take great care of you! Next we have A+ Insulation, dedicated to keeping you warm and reducing your energy costs! These professional insulation installers really know what they're doing: from blown insulation to spray foam insulation to batt insulation, they're experts. When your windows are grimy, it's time to call Shannon the Cannon's Window Cleaning. Located in Portland, OR, they're one of the area's leading window washers and pressure washers. They even clean gutters. So the next time you need any part of the outside of your house or office building cleaned, they are definitely the guys to call! If you need affordable, quality flooring solutions in the greater Philadelphia area, look no further than B&B Specialty Construction. These flooring experts do it all: laminate, linoleum, carpet, tile, even hardwood. This flooring company installs truly beautiful floors that will last. NuSash of Kansas City is also a new PG member. This home improvement specialist provides vinyl siding installation, replacement windows, and sliding patio doors. If you need to replace damaged windows or just want to... --- ### The first group of MERA associates have arrived! - Published: 2009-02-16 - Modified: 2009-02-16 - URL: https://www.prospectgenius.com/blog/heres-post-youve-all-been-waiting-for/ - Categories: Blog - Tags: car audio, car video, in dash navigation, MERA, mobile electronics Here's the post you've all been waiting for: let's welcome the first wave of associates from the MERA-Prospect Genius partnership. As I mentioned in my previous post, these mobile electronics shops are all owned by MERA board members, so these guys really know what they're doing. When you want your car or truck customized, a MERA member shop is your best bet, nationwide:Let's start at the beginning of the alphabet by greeting AutoTrendz, proudly serving New Brunswick, New Jersey. Founded in 1983 by MERA board of trustees member Joe Forcella, this mobile audio shop focuses on superior quality products and fantastic customer service! Next up is Breakers Stereo of Ventura County, California. Known for its custom car audio video installations, this shop was voted Best Car Stereo Store in the United States by Mobile Electronics magazine in 2001. In addition to mobile electronics, Breakers Stereo also offers window tinting and device integration, including iPods and cell phones. Moving right along, let's welcome Precision Audio from Bainbridge, Georgia. This shop offers a great selection of car customization services--including truck accessories and rims and tires--as well as a full array of mobile electronics. Their qualified installers can help you get the look and sound you've always wanted for your car or truck. Now it's time for Santa Fe Auto Sound, serving Kansas City since 1977! This car audio video shop offers a complete line of mobile electronics from car alarms--did you know that car thefts in Kansas are twice the national average! ? ! --to remote car starters... . --- ### We couldn’t be more excited about our partnership with MERA! - Published: 2009-02-10 - Modified: 2009-02-10 - URL: https://www.prospectgenius.com/blog/im-excited-to-announce-prospect-geniuss/ - Categories: Blog - Tags: car audio, MERA, mobile electronics I'm excited to announce Prospect Genius's newest venture: we've partnered with MERA, the Mobile Enhancement Retailers Association, to bring SEO to their members. This collaboration will open lots of new doors for both of us, bringing PG new associates and helping MERA members achieve a greater, stronger Internet presence. First let me tell you a little about MERA. Originally formulated in the mid-90s as the Mobile Electronics Retailers Association, this organization is dedicated to promoting professionalism and providing education. Through conventions, workshops, and networking opportunities, MERA offers guidance and support to members of the mobile electronics and car customization community. These guys are committed to advancing the mobile electronics industry as a whole by supporting individual car audio shops, manufacturers, and stores as they strive to provide their customers with the absolute best in aftermarket vehicle customization. After Prospect Genius's amazing success with one of our very first customers, Precision Mobile Audio of Albany, NY, we got the great idea of teaming up with MERA to bring our unique SEO model to their members. Mike's car audio business has been booming with PG, so we decided to use our customized microsite approach to connect other mobile electronics retailers with customers and this new partnership was born! I'll be welcoming a few of PG's new MERA associates sometime in the next week or so. We've teamed up with MERA board member-owned businesses first, so these shops really are the cream of the crop. Watch out for that post sometime soon! --- ### Sticking to my New Year’s resolution and doing another round of introductions this week! - Published: 2009-01-22 - Modified: 2009-01-22 - URL: https://www.prospectgenius.com/blog/wow-so-far-ive-actually-been-able-to/ - Categories: Blog - Tags: air duct cleaning, granite counters, siding installation, sunroom construction Wow! So far I've actually been able to stick to that New Year's resolution. I do apologize to all the PG members we don't have time to welcome here on the blog, but it's great that we've been able to greet as many as we have! Enough with the chitchat; let's head straight into the latest group of new PG associates! Our first new PG member today is AAA Lifetime Exterior. Bringing quality siding installation to the Kansas City region since 1991, these talented contractors also specialize in custom sunroom construction and roofing. Next we have Aesthetic Images of Boston. Lead by a licensed architect, this innovative company provides residential architectural design, condominium documents, and commercial architecture. If you're looking for a quality architect to help you create the home or addition of your dreams, look no further! Now on to Electrical Construction Systems, Inc. , bringing Kansas City the best in commercial and residential electrical services. With a fleet of 14 fully equipped vans, this team of electricians has the knowledge and manpower to take care of all of your electrical needs. Next up is Mighty Duct of Boston. These guys do the dirty work: Air duct cleaning is important to get your air ducts clean and improve the air quality of your home. They also specialize in commercial duct cleaning, so if your office, restaurant, or retail space needs its ductwork cleaned, give Mighty Duct a call! And, finally, we have StoneOne Corp, bringing affordable, quality stone countertops to Massachusetts. They offer natural stone... --- ### We have some great home service providers to introduce today - Published: 2009-01-19 - Modified: 2009-01-19 - URL: https://www.prospectgenius.com/blog/i-thought-wed-do-something-little/ - Categories: Blog - Tags: foundation repair, mold remediation, painted faux finishes, professional painter, satellite dish installation, window replacement I thought we'd do something a little different today; to keep this group of new Prospect Genius associates a little less random I've gathered up a few that offer services for your home. Hopefully this list will be a little more cohesive than it sometimes is! Let's start with Missouri Siding and Window, serving the greater Kansas City area for nearly 25 years. Providing superior vinyl and cement fiber siding installation, these skilled contractors also offer window replacement and exterior door replacement. Revitalize your home's external appearance with help from Missouri Siding and Window. For carpet cleaning and upholstery cleaning services in and around Pocatello, ID, Best Clean Care is the one to call! With almost 30 years of experience, these folks really know how to deep clean your house and furniture. And, if disaster strikes, they also provide compassionate fire restoration services to help salvage your home and belongings. Next up is Spruce Waterproofing of Buffalo, NY. This team of specialized contractors provides basement waterproofing and foundation repair to help keep your home dry. And, if you've waited too long to address the moisture issues in your house, they also offer mold remediation. Hopefully it won't come to that, but it's nice to know that Spruce Waterproofing is your one-stop shop for water and mold solutions. When you need a professional painter in the Harrisburg, PA, area, Fred Irving Painting is available for all your interior painting needs. From detailed prep work--including wallpaper removal--to painted faux finishes, this local painting service has you... --- ### We would like announce several more members to the PG Community this week - Published: 2009-01-13 - Modified: 2009-01-13 - URL: https://www.prospectgenius.com/blog/one-of-our-new-years-resolutions-here/ - Categories: Blog - Tags: burglar bars, car audio specialists, housekeeping, professional cleaners, stone counter-tops, vinyl siding installation One of our New Year's resolutions here at Prospect Genius was to do a better job of welcoming our new PG members; we'll never find time to list everyone by name, but we're going to try to greet a few every week here on the PG blog to get as many as we can! So let's dive right in. First, we have Northshore Windows and Siding from the Boston metro area. When it comes to exterior home improvement, it seems like these guys do everything. From vinyl siding installation to exterior doors, these guys can make your house look like new. They even do window replacement, for a completely fresh facade for your home! Next up is C & C Security, also located in Boston. With an emphasis on passive security measures such as burglar bars, C & C Security has been keeping customers safe for over 25 years. They also offer window board up services, perfect for keeping your vacant commercial property or foreclosed home secure. When you want beautiful, custom stone countertops for your kitchen, Dreamstone Granite is the right countertop dealer and installer. Based in Bethlehem, PA, this innovative remodeling company focuses on stone counters to bring customers the best in service and quality. As their name states, granite countertops are one of theier specialties, but Dreamstone also offers engineered quartz counters and other natural stone countertops to suit your preferences. Moving away from companies geared toward your home, we have The Ultimate Edge, one of central New York's... --- ### PG Welcomes More New Members - Published: 2009-01-04 - Modified: 2009-01-04 - URL: https://www.prospectgenius.com/blog/pg-welcomes-more-new-members/ - Categories: Blog - Tags: airport shuttles, electricians, furnace repair, plumbers, prevent snoring, water heaters Happy 2009 everyone! I hope you enjoyed the holidays and that your year is off to as great a start as ours. We’re still swamped here at PG, but I promised that I’d greet a few more of our new members so here it goes. Sorry if I get a bit wordy here, but I want to welcome as many people as I can to get this year started off right! Let’s head straight to the greater Boston area where SMA Limo stays busy providing transportation to the entire region. These guys really do it all from limousine rentals to non-emergency medical transport. They even offer airport shuttles to make traveling less of a hassle. Whatever your transportation needs when you’re in the Boston area, SMA Limo will take great care of you. Also in the Boston metro, Absolute Home Comfort is a complete home remodeling and service company. With certified, licensed plumbers and electricians on their team, Absolute Home Comfort provides just about every maintenance, repair, and renovation service you could want. They also specialize in HVAC installation, including air conditioning services and furnace repair. With these guys on your side, your house is certain to be as comfortable as it can possibly be. Located in Bethlehem, PA, Dreamstone Granite serves the entire eastern Pennsylvania region, including Philadelphia. This company does the most beautiful artisan work with stone countertop installations. You’d never dream of how gorgeous your kitchen can look with a new granite counter. Dreamstone Granite directly imports their stone... --- ### The Benefits of PG eFlyers - Published: 2008-12-18 - Modified: 2008-12-18 - URL: https://www.prospectgenius.com/blog/the-benefits-of-pg-eflyers/ - Categories: Blog I posted about the Premium Package a couple days ago, but I also wanted to specifically discuss the benefits of the eFlyer. This online marketing tool is a key part of the Premium Package and offers some pretty cool advantages all on its own... First of all, you’re probably thinking, “What the heck is a PG eFlyer? ” A Prospect Genius eFlyer is a single page containing your company’s essential data. We take all of the most important details from your microsite and transform it into a portable, one-page format. Essentially we’re creating an information-packed page that communicates everything about your company as concisely as humanly possible. It’s a custom page that contains images, links, contact details, and more. Check out a sample Prospect Genius eFlyer here. So now you know what a PG eFlyer is, let’s get into the meat of what it can do for you. The eFlyer works alongside your custom Prospect Genius microsite to direct even more traffic to your business, creating a two-pronged online marketing approach. The SEO experts at PG promote the eFLyer differently than the microsite, expanding your Web presence and reaching a bigger audience. On top of that, the eFlyer creates an additional URL for your company: meaning that instead of one link appearing in a search results page, you could have two. That’s twice as many chances for customers to connect with your business! As if that wasn’t enough, the eFlyer’s printable design is also a unique tool for staying connected with... --- ### Prospect Genius Premium Package Now Available - Published: 2008-12-16 - Modified: 2008-12-16 - URL: https://www.prospectgenius.com/blog/prospect-genius-premium-package-now-available/ - Categories: Blog A few weeks ago I mentioned that the folks here at PG have been hard at work developing our new Premium Package. I promised more information would be forthcoming, so here it is. The Prospect Genius Premium Package is a great way to soup up your online presence and direct even more customers to your microsite. You get all of the benefits of the standard PG package, plus a whole lot more: * Access to all our exciting new features as soon as they’re released. * Inclusion in the eFlyer program, another way to effectively market your business. (Check out a sample PG eFlyer. ) * Discounts on select extra services, including videos. * Extra hands-on time for your microsite provided by our SEO professionals. * Optional, custom domain name at no additional charge (e. g. www. yourbusinessname. com). * Custom e-mail address branded for your company (e. g. you@yourbusiness. com). As part of the first wave of online local advertising, all of you in the PG community already know how important it is to develop an Internet presence that reaches the largest possible audience. The new Prospect Genius Premium Package is the best way to do that. Building off your already strong microsite foundation, the PG Premium Package increases your online exposure and connects your business with even more customers So, if you’re ready to get the absolute most out of your online presence, sign up for the Prospect Genius Premium Package today. You’ll get access to our even more efficient and valuable model for... --- ### Prospect Genius Expands into Raleigh, North Carolina - Published: 2008-12-11 - Modified: 2008-12-11 - URL: https://www.prospectgenius.com/blog/prospect-genius-expands-into-raleigh-north-carolina/ - Categories: Blog - Tags: fire restoration, hardwood, laminate, mold removal, steam carpet cleaning Hello again. I’ve only got a minute, but I wanted to go ahead and welcome some new folks to the Prospect Genius community. We have so many new businesses signed up with PG that I can only greet a few, but I wanted to make sure these special customers got a warm Prospect Genius welcome. To simplify things, I’m just going to call out three customers from the Raleigh, North Carolina, area. I apologize to all of the other PG members I’m skipping over today... First, we have Steamatic Triangle Service. These cleaning gurus provide a full line of home cleaning services, from steam carpet cleaning to mold removal. And, if tragedy strikes, Steamatic offers fire restoration to salvage, stabilize, and clean your belongings after a disaster. They’re a bright light in the darkness of misfortune, working to get you back your life as soon as possible. Next let’s welcome Homeworx Inspections Inc. Offering both commercial and residential building inspections, Homeworx ensures that you know what you’re getting into when you purchase a home or office. Their fully licensed and certified home inspector evaluates a building for damage or potential problems so you’re not caught by surprise. Because knowing is half the battle. Finally, say hello to Moon’s Flooring. This company specializes in all types of flooring. Laminate, linoleum, carpeting, and hardwood: Moon’s Flooring does them all. Better yet, Moon’s is both a sales and installation outlet, so you don’t have to bother with a middleman. Visit their showroom to... --- ### Long Time No See… - Published: 2008-12-04 - Modified: 2008-12-04 - URL: https://www.prospectgenius.com/blog/long-time-no-see/ - Categories: Blog - Tags: blown attic insulation, event catering, pipe thawing services, stone countertops Wow! I can’t believe it’s been more than a month since I’ve posted. Sorry for the long silence, everyone, but we’ve been busy here at Prospect Genius. Between adding a number of new customers and working to develop our new Premium Package (more on that later) our whole team has had their hands full. Enough with excuses, though, I’m ready to dive right in and welcome just a few of our new members. Let’s begin with RotorMatic Sewer and Drain Cleaning Service, located in Albany, NY. They’re a one-stop shop for all your plumbing needs, from water heater repair and installation to pipe cleaning and maintenance. RotorMatic also provides complete pipe thawing services, which could come in handy this winter! Hopefully your pipes won’t freeze, but if they do, RotorMatic can safely and quickly thaw them out. Next we have Bostonian Design Group, which, as their name implies, specializes in interior design work in the Boston metro area. These guys do gorgeous renovation work; their hardwood floors and stone countertops are especially beautiful. And, if you need organizational help, Bostonian Design Group also creates and installs custom closet organization systems. With one of these attractive and functional storage systems your closet will never be cluttered again! Also located in the greater Boston area, let’s welcome East Coast Flooring. This locally owned business focuses on all types of flooring, from laminate and linoleum to high-end hardwood. East Coast Flooring works with both residential and commercial customers, but they have a particular... --- ### Still Rolling in October… - Published: 2008-10-28 - Modified: 2008-10-28 - URL: https://www.prospectgenius.com/blog/still-rolling-in-october/ - Categories: Blog - Tags: plumbing services, professional organizers October has been a busy month--and it's not even over yet. I just wanted to take a quick break to welcome two new friends to the Prospect Genius community. Sorry to all the people I don't have time to mention! First let's swing out to beautiful Portland, OR, region to announce Chrisman Plumbing. From faucet repair to water heater maintenance and installation to sewer and drain cleaning, they can do everything. Here's hoping you never need any emergency plumbing services, but if you do, you'll be in good hands with Chrisman Plumbing! Then, in the Albany, NY, area we have the talented folks at Let Me Organize You. These guys are professional organizers: they declutter and arrange your home to make it feel bigger, more comfortable, and cleaner. Who couldn't use some help with that! And, they also provide home staging services to help your home sell fast in this sluggish real estate market, which, frankly, sounds great to me... Well, that's all I have time for at the moment. Be sure to welcome these new folks--and all the others I didn't have a chance to mention--into our Prospect Genius community. --- ### New Friends in Autumn - Published: 2008-10-09 - Modified: 2008-10-09 - URL: https://www.prospectgenius.com/blog/new-friends-in-autumn/ - Categories: Blog - Tags: hardwood floors, new customers, portland or, psychic reading Hello again! Sorry again for the long silence but let's get right to welcoming a few newcomers that I've pulled out of a hat. I wish I could mention everyone but no one wants to listen to me blather on for 6 pages so here's a sample... We'll start with a 2-for-1 because we're talking about Rogue Natural Designs and Jacoby and Rogue Paint Removal. Both are owned by Karen over in Portland Oregon who is just spectacular. Rogue Natural Designs specializes in stone masonry landscaping designs and their work is just stunning. Take a quick peak at their site and you'll see what I'm saying. Jacoby and Rogue Paint Removal is, as you would expect, another of her companies but specializes in exterior paint removal and restoration in Portland. I recommend a look at their site as well so see some amazing transformations to some homes in the Portland area. Welcome aboard! Next is Design Wood Floors in Boston MA. I had the pleasure of putting together this site and I was blown away with the hardwood floor installation and repair photos! You simply have to check out the gallery page on their site to see some of the incredible work they've done with people's floors. It's no wonder they won the Best of Boston award for 2008. Still in Boston is Randymars Painters and Contractors. I am pretty sure that these folks literally do everything! From painting and pressure washing to drywall and tile they really are a one-stop-shop for home... --- ### PPC vs SEO…Which Is Right for Me? - Published: 2008-08-07 - Modified: 2008-08-07 - URL: https://www.prospectgenius.com/blog/ppc-vs-seo-which-is-right-for-me/ - Categories: Blog - Tags: pay per click, seo I thought we should follow up our last post with some more information about PPC and SEO campaigns and specifically how to decide which is right for you. In the world of Internet marketing you can either pay your way to the top through a Pay Per Click (PPC) campaign, or you can work your way there with a Search Engine Optimization (SEO) campaign. Both can be effective, but there are benefits and drawbacks to each method. These two graphs show the relationship between the amount of money spent and the traffic obtained for each traffic generation method. As you look at these graphs, think in terms of renting vs. owning a home. Notice that with PPC (just like with renting), you can enter the market quickly, but over time you have to increase the amount you spend to sustain the volume of traffic. This is because more businesses are moving their advertising efforts online as local search happens less in the yellow pages each year. Evidence of this is supported by the fact that Google’s ad revenue has been doubling year over year. Key points about PPC:• More people bidding for the limited positions continually drives up your cost. • Anyone willing to spend enough money can bump your business out of the rankings by out-bidding you. • Because your position is “rented,” you are always at risk of being outbid. • Gives immediate results with decreasing value over time. An SEO program from Prospect Genius is more similar to home ownership. Your investment of time and... --- ### Why Doesn't Prospect Genius Focus on PPC? - Published: 2008-03-30 - Modified: 2008-03-30 - URL: https://www.prospectgenius.com/blog/why-doesnt-prospect-genius-focus-on-ppc/ - Categories: Blog - Tags: ppc, search engine optimization, seo Many of you have asked us why our program doesn't emphasize pay-per-click advertising. Since the question is both very good, and very popular, I'd like to take a moment to explain some things that many people are not aware of. It's clear that small business owners all over the country are astute and familiar with the latest trend in advertising, but they need a little insider information to help clear up this confusion. As someone who spent more than 3 years working for a venture capital backed company that focused on selling PPC campaign management solutions, I feel it's my duty to spill the beans on the failings of the model. Background - How does PPC Work? :PPC advertising, in short, allows businesses to bid on key words and phrases that people might enter into a search engine. Though the rules are complicated, in its simplest form, the more you bid, the higher your ad places. You are billed by the search engine for every time someone clicks on your ad. The Benefits of the PPC Model:The best part of PPC advertising is that you'll see instant gains in the number of visitors to your site. You can turn it on and off at will, and you can target specific things like competitor names and products. What's the Catch? :The major failing in this model can be traced to one root cause. There is no price break given to resellers. Despite the fact that nearly every other industry on the planet offers resellers a discounted price,... --- ### Momentum is Really Gathering… - Published: 2008-03-07 - Modified: 2008-03-07 - URL: https://www.prospectgenius.com/blog/momentum-is-really-gathering/ - Categories: Blog - Tags: buying factory direct at wholesale prices, limousine fleet, web-casting business Hello again! February was a great month. We've been talking to hundreds of businesses accross the country, meeting lots of new friends and helping many small businesses to grow and prosper which is exactly why we do what we do! I want to take a moment to welcome some of our many new members with an official introduction... New Arrivals:First is Global Presentations. They specialize in Presentation Capture (aka Webcasting) and are located in Jacksonville, FL. Brad, the owner is a terrific guy and has built a great business. The more we learn about them the more honored we are to have them on our team. With literally thousands of clients they are definitely worth checking out. Here's the link to learn about their Webcasting Business. Next is A Luxurious Limo who is also down in sunny Jacksonville FL. If you want to see some amazing limos, check out their limousine fleet. The Luxurious Limo guys are definitely aptly named because looking at the Escalade Limo, Hummer Limousine, and their Lincoln Town Cars, I am amazed! If you are ever in the area of Jacksonville, Gainesville, or Daytona, give them a call and they'll take care of you! Craigville Realty, run by Martin and Donna is a terrific realty company in Cape Cod. They have hundreds of properties for rent and for sale all through the mid-Cape area and specialize in property management, vacation house rentals and vacation home sales. Since 1950 they've been setting the bar customer service in the Cape Cod region. Last... --- ### February Introductions and Updates - Published: 2008-02-11 - Modified: 2008-02-11 - URL: https://www.prospectgenius.com/blog/february-introductions-and-updates/ - Categories: Blog - Tags: Albany NY, Jacksonville FL, Prospect Genius Updates Faithful Readers,The wait is over, and your curiosity is about to be satisfied! Who is this Thompson fellow, you've been wondering... Well he's the guy that we've hooked up to the caffeinated beverage I. V. so he can work for hours on end without sleep... what a productivity boost! Seriously though, here's a little bio on our Sales Director:"Thompson Bellingrath is an online marketing and sales executive with experience in the segments of specialty foods, high tech and educational safety software. After beginning his career with IBM in Paris, France where he learned the ins & outs of software and hardware sales, Mr. Bellingrath founded Condimental. com, an online B2B marketplace for specialty foods. After selling the business to HousewaresDirect in 2004, Mr. Bellingrath has assisted business clients as a marketing consultant and “for hire” Sales Director. "Now that we've got the introductions out of the way, let's get you informed on the latest here at Prospect Genius. We're working feverishly to provision our newly signed-up customers which has been a real joy. Between the folks in Albany, NY and Jacksonville, FL we're really burning the midnight oil these days, but it means that we're helping the PG community to grab lots more customers so it's all worth it. We even had one of our customers set a new single-month telephone leads record with 53, so congratulations go to Premiere Limousine! Our development staff is working on some really great features that we'll be releasing soon so stay tuned for those announcements. Our most recent items... --- ### February is off to a great start with a bunch of new members! - Published: 2008-02-03 - Modified: 2008-02-03 - URL: https://www.prospectgenius.com/blog/sorry-i-missed-posting-last-week-but-i/ - Categories: Blog - Tags: burglar alarm, chimney sweep, fire alarm, home automation systems, water heater repair Sorry I missed posting last week, but I was out of town. I'll try to make up for it with a bunch of exciting new Prospect Genius community members today. Hope everyone is ready to welcome these folks... First up we have Brian Grady and Sons, a Kansas City area chimney sweep company dedicated to helping you safely enjoy a crackling fire in your fireplace this winter. With an emphasis on chimney sweeping and chimney repair, this family-owned business also offers fence installation and deck construction! Next is Heat Wizer. This Syracuse, NY, based HVAC company is committed to bringing affordable, energy-efficient heating and cooling to all of their customers. They focus on water heater repair, furnace installation, and air conditioner repair, but they also offer insulation installation for the best in complete home comfort. For residential and commercial burglar alarms, Kansas City Security Systems is the security expert you've been looking for. They also offer fire alarm and home automation systems for your complete safety, security, and comfort. Your peace of mind is their ultimate goal. Finally, located in the Orlando, FL, region, let's welcome Lake Plumbing and Irrigation. These guys offer all kinds of plumbing services from water heater repair to bathroom remodeling. They even provide lawn sprinkler system design, repair, and installation to keep your grass green! I've got to get back to work, but be sure to welcome these new PG members and all the other new associates I don't have time to mention. I'll try to pop in again next... --- ### Hello Albany NY ! - Published: 2008-01-24 - Modified: 2008-01-24 - URL: https://www.prospectgenius.com/blog/hello-albany-ny/ - Categories: Blog - Tags: Albany NY, auto body repair, Capital District of NY, new customers Hi everyone! It's been a crazy month here at the Prospect Genius shop as we've been growing our team and adding new accounts. We have a talented new sales director named Thompson, who we'll officially introduce with his own post in just a few days, so stay tuned... As the title of this post suggests, we've launched our Albany New York sales campaign this week which has the whole shop buzzing with excitement! You'll surely see our sales reps out on the streets in the coming weeks as they make their way through the community, but if you want to be sure they knock on your door, just give us a call or an email and we'll schedule it for you. New Arrivals:Our latest arrival to the Prospect Genius community is Precision Mobile Audio in Clifton Park. Owned by Mike Michne who's been in the business for nearly 20 years, they are one of the Capital District's premier car audio installation shops. Give the site a visit and if you are ever in Clifton Park, swing in and buy a car starter or DVD player! Just before Precision's arrival, we welcomed Hart's Collision to the neighborhood. They are located in Rensselaer NY right near the boat launch on the river. They specialize in auto body repair and as you can see in their photos, they do some great work! If the winter roads take a bite out of your car, then give Alex Verardi a ring and let Hart's Collision make your car look... --- ### Welcome! - Published: 2008-01-03 - Modified: 2008-01-03 - URL: https://www.prospectgenius.com/blog/welcome/ - Categories: Blog Happy New Year! To celebrate the new year, we have some announcements to make... We are very pleased to announce the launch of our new Prospect Genius blog! We will be using this medium to better communicate with our community of customers, and to keep everyone informed about Prospect Genius related news. Going forward, we will post any news related to the progress of the company here in hopes that our customers will find it both interesting and helpful. Things such as the addition of new features and reports, upgrades to our services, or changes to existing features and services will all be made known through this blog. Our goal is to ensure easy access to information relevant to our community of customers. As we grow our community, we will announce the new arrivals to all of our existing customers. This will give you a chance to welcome the new-comers and to establish new business connections within the community. We hope that you enjoy this service, and look forward to your feedback! ---