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You are here: Home / Archives for Blog

Prospect Genius Expands into Raleigh, North Carolina

Last Updated: December 11, 2008

Hello again. I’ve only got a minute, but I wanted to go ahead and welcome some new folks to the Prospect Genius community. We have so many new businesses signed up with PG that I can only greet a few, but I wanted to make sure these special customers got a warm Prospect Genius welcome. To simplify things, I’m just going to call out three customers from the Raleigh, North Carolina, area. I apologize to all of the other PG members I’m skipping over today…

First, we have Steamatic Triangle Service. These cleaning gurus provide a full line of home cleaning services, from steam carpet cleaning to mold removal. And, if tragedy strikes, Steamatic offers fire restoration to salvage, stabilize, and clean your belongings after a disaster. They’re a bright light in the darkness of misfortune, working to get you back your life as soon as possible.

Next let’s welcome Homeworx Inspections Inc. Offering both commercial and residential building inspections, Homeworx ensures that you know what you’re getting into when you purchase a home or office. Their fully licensed and certified home inspector evaluates a building for damage or potential problems so you’re not caught by surprise. Because knowing is half the battle.

Finally, say hello to Moon’s Flooring. This company specializes in all types of flooring. Laminate, linoleum, carpeting, and hardwood: Moon’s Flooring does them all. Better yet, Moon’s is both a sales and installation outlet, so you don’t have to bother with a middleman. Visit their showroom to see hundreds of flooring samples and pet their adorable dog while you’re there!

I’ve got to run, but I’ll try to catch up with you all next week. Be sure to welcome these new folks from Raleigh and everyone I didn’t have time to mention. Hopefully I’ll be able to welcome more Prospect Genius community members soon.

Long Time No See…

Last Updated: December 4, 2008

Wow! I can’t believe it’s been more than a month since I’ve posted. Sorry for the long silence, everyone, but we’ve been busy here at Prospect Genius. Between adding a number of new customers and working to develop our new Premium Package (more on that later) our whole team has had their hands full. Enough with excuses, though, I’m ready to dive right in and welcome just a few of our new members.

Let’s begin with RotorMatic Sewer and Drain Cleaning Service, located in Albany, NY. They’re a one-stop shop for all your plumbing needs, from water heater repair and installation to pipe cleaning and maintenance. RotorMatic also provides complete pipe thawing services, which could come in handy this winter! Hopefully your pipes won’t freeze, but if they do, RotorMatic can safely and quickly thaw them out.

Next we have Bostonian Design Group, which, as their name implies, specializes in interior design work in the Boston metro area. These guys do gorgeous renovation work; their hardwood floors and stone countertops are especially beautiful. And, if you need organizational help, Bostonian Design Group also creates and installs custom closet organization systems. With one of these attractive and functional storage systems your closet will never be cluttered again!

Also located in the greater Boston area, let’s welcome East Coast Flooring. This locally owned business focuses on all types of flooring, from laminate and linoleum to high-end hardwood. East Coast Flooring works with both residential and commercial customers, but they have a particular expertise in turning around rental properties fast! If you’re in the area, stop by their showroom to see samples of their carpeting and other flooring products and chat with their experienced sales staff.

Headquartered in the balmy Birmingham, Alabama, region, Southern Experts HVAC is truly an expert at all things heating and cooling. They specialize in air conditioner repair and installation as well as furnace maintenance and installation. Southern Experts has the experience and know-how to work on all types of HVAC systems, including heat pumps. They even install blown attic insulation to keep your home extra cozy!

Last but certainly not least, we have Moyer Catering, providing delicious food to the greater Reading, PA, area for 30 years. Specializing in both event catering and wedding catering, they provide superior food, service, and clean up. Whether they’re cooking up barbecue for a corporate luau or serving filet mignon at a wedding reception, Moyer Catering is sure to delight your taste buds.

Well, that’s all I have time for now, but hopefully I won’t be gone so long next time. If you get the chance, be sure to say hi to all of the new businesses in the Prospect Genius community!

Still Rolling in October…

Last Updated: October 28, 2008

October has been a busy month–and it’s not even over yet. I just wanted to take a quick break to welcome two new friends to the Prospect Genius community. Sorry to all the people I don’t have time to mention!

First let’s swing out to beautiful Portland, OR, region to announce Chrisman Plumbing. From faucet repair to water heater maintenance and installation to sewer and drain cleaning, they can do everything. Here’s hoping you never need any emergency plumbing services, but if you do, you’ll be in good hands with Chrisman Plumbing!

Then, in the Albany, NY, area we have the talented folks at Let Me Organize You. These guys are professional organizers: they declutter and arrange your home to make it feel bigger, more comfortable, and cleaner. Who couldn’t use some help with that! And, they also provide home staging services to help your home sell fast in this sluggish real estate market, which, frankly, sounds great to me…

Well, that’s all I have time for at the moment. Be sure to welcome these new folks–and all the others I didn’t have a chance to mention–into our Prospect Genius community.

New Friends in Autumn

Last Updated: October 9, 2008

Hello again! Sorry again for the long silence but let’s get right to welcoming a few newcomers that I’ve pulled out of a hat. I wish I could mention everyone but no one wants to listen to me blather on for 6 pages so here’s a sample…

We’ll start with a 2-for-1 because we’re talking about Rogue Natural Designs and Jacoby and Rogue Paint Removal. Both are owned by Karen over in Portland Oregon who is just spectacular. Rogue Natural Designs specializes in stone masonry landscaping designs and their work is just stunning. Take a quick peak at their site and you’ll see what I’m saying. Jacoby and Rogue Paint Removal is, as you would expect, another of her companies but specializes in exterior paint removal and restoration in Portland. I recommend a look at their site as well so see some amazing transformations to some homes in the Portland area. Welcome aboard!

Next is Design Wood Floors in Boston MA. I had the pleasure of putting together this site and I was blown away with the hardwood floor installation and repair photos! You simply have to check out the gallery page on their site to see some of the incredible work they’ve done with people’s floors. It’s no wonder they won the Best of Boston award for 2008.

Still in Boston is Randymars Painters and Contractors. I am pretty sure that these folks literally do everything! From painting and pressure washing to drywall and tile they really are a one-stop-shop for home repairs. Give Marco a call if you’re in their neck of the woods…you’ll be glad you did!

Heading south now to Raleigh NC we have Flanner Contracting. Bud’s a real pro when it comes to custom sunrooms and exterior siding. We’re not talking about pulling stuff out of a box and slapping it together…we’re talking about custom, quality additions to people’s homes that are just beautiful. Take a look at his site and see for yourself and if you’re nearby and thinking of how nice it would be to have a bright, sunny new addition, call him up!

All the way back on the west coast is All About Hardwood Floors. These folks are all about experience and quality. With decades of experience with hardwood floors they’ve seen it all and the work they produce is spectacular. They can turn even the most destroyed flooring into something that looks brand new. Welcome, it’s great to have you with us!

Last out of the hat, but certainly not least, is The Gathering Promotions. Their site is hot off the presses having just launched yesterday but Shanon has one interesting business. She can do and see things that I don’t even understand but her energy matrix art and psychic reading talents are incredible. She can really help you out if you need guidance and insight into your life and what’s coming. She’s written a book called “You Are Wiser Than You Think” as well and you can read the forward right on her sight so take a look, it might be just what you’re looking for. She and her team do large events as well so if you’re planning a get-together and are looking for some unique and engaging entertainment, call her up!

Well I know this went a little long, but hopefully you’ll all welcome the new additions to the group. Thanks for reading and special thanks for our new members!

PPC vs SEO…Which Is Right for Me?

Last Updated: August 7, 2008

I thought we should follow up our last post with some more information about PPC and SEO campaigns and specifically how to decide which is right for you.

In the world of Internet marketing you can either pay your way to the top through a Pay Per Click (PPC) campaign, or you can work your way there with a Search Engine Optimization (SEO) campaign. Both can be effective, but there are benefits and drawbacks to each method.
These two graphs show the relationship between the amount of money spent and the traffic obtained for each traffic generation method. As you look at these graphs, think in terms of renting vs. owning a home.

Notice that with PPC (just like with renting), you can enter the market quickly, but over time you have to increase the amount you spend to sustain the volume of traffic. This is because more businesses are moving their advertising efforts online as local search happens less in the yellow pages each year. Evidence of this is supported by the fact that Google’s ad revenue has been doubling year over year.

Key points about PPC:
• More people bidding for the limited positions continually drives up your cost.
• Anyone willing to spend enough money can bump your business out of the rankings by out-bidding you.
• Because your position is “rented,” you are always at risk of being outbid.
• Gives immediate results with decreasing value over time.

An SEO program from Prospect Genius is more similar to home ownership. Your investment of time and money buys equity in the rankings. This means that over time it becomes harder for others to bump your business from it’s position, giving you a lasting and sustainable advantage.

Key points about SEO:
• Cost remains the same while traffic increases.
• You build a sustainable advantage over time.
• Your cost per customer is almost always lower with SEO.
• Provides increasing value, especially after the ramp-up period.

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