Today, we’re diving into when PPC (Pay-Per-Click) is the right choice for your business and how it can complement your SEO efforts. Let’s get started!

Not clear on what PPC is? Don’t worry, we have an explainer for that right here!

PPC: Quick Results While SEO Ramps Up

One of the best uses of PPC is to get quick results while your SEO efforts are ramping up. Here’s why:

• SEO Takes Time: Building a solid SEO strategy is like planting a tree. It takes time for your site to climb up the rankings, but once it does, the results are long-lasting.
• PPC is Immediate: With PPC, you can start seeing traffic almost instantly. As soon as your ads go live, you’re in front of potential customers.

This makes PPC and SEO fit together like a hand in a glove. While SEO works its magic in the background, PPC keeps the traffic flowing.

The Cost Factor: Renting vs. Owning Traffic

PPC can get expensive over time. Think of it as renting traffic—you pay for every click. On the other hand, SEO is like owning your traffic. Once your site is ranking well, you get organic traffic without having to pay for every visitor.

Here’s the strategy:

• Start with PPC: Use PPC to get immediate visibility and traffic.
• Invest in SEO: While PPC is driving traffic, work on your SEO to build a sustainable, long-term traffic stream.
• Transition Over Time: As your SEO starts to pay off and your site climbs the rankings, you can gradually reduce your PPC spending. This way, you’re not constantly renting traffic but owning it through your organic search rankings.

The Best of Both Worlds

Both PPC and SEO have their unique strengths and roles to play. Here’s when to use each:

• Choose PPC for Quick, Targeted Results:
  • Storm Cleanup Services: If there’s a storm and you need to quickly get the word out about your cleanup services, PPC can help you reach people in need right away.
  • New Geographies: Want to reach customers in a new area but don’t have an address there yet? PPC can target that region instantly.
• Use SEO for Long-Term Growth:
  • Tree Trimming Services: If you want to build a steady stream of people calling you for tree trimming, invest in SEO. Over time, you’ll rank higher for those services and attract organic traffic.
  • Second Locations: When you open a new location, SEO helps build long-term traffic and credibility. It establishes your presence in the new area without ongoing costs.

Conclusion

PPC and SEO are both powerful tools in your marketing arsenal, each with its own role to play. Use PPC for quick results and targeted campaigns, especially when immediate action is needed. Invest in SEO for sustainable, long-term growth and to build your brand’s online presence.

By understanding when to use each strategy, you can make the most of your marketing budget and ensure a steady stream of traffic to your business. Remember, it’s not about choosing one over the other—it’s about using both wisely to achieve your goals.

Ready to get started? You can sign up for PPC with us entirely online! Or give us a call and we can figure out what your needs are and customize a solution just for you.