What Is A “Backlink?”

A backlink is just a link to your site from another site. Search engines treat each one like a “vote” in your favor. You can think of search results as a popularity contest where the site with the most “votes” wins. That’s why you NEED backlinks. Over time, websites will naturally accumulate these, but unless you want to wait several years, you need to expedite the process by actively pursuing these links.

OK, How Do I Do That?

The quickest and easiest way to get backlinks (without being naughty and breaking any of Google’s rules) is to use directory sites. It used to be possible to manually create these, but most directory sites now get their data from the major data aggregators, rather than crowdsourcing, which means you need to use a service.

Directory Services

There are many directory services to choose from and their quality and efficacy varies. Ours happens to be called Directory Dominator. Directory Dominator puts you into ALL of the major data aggregators (not just one or two) AND into a cluster of key, important directories to get quick results. This gives you both the widest-possible coverage (volume) and targeted, high-quality backlinks as well.

How Important Is It Really?

How important is Directory Dominator? It’s literally the third step for every business our founder has started:

1. Put up a website
   1. This allows it to start “aging” and gets into the search engines right away.
   2. As a bonus, this process also forces you to think about the services/products you’re going to offer, and therefore refine your business plan, which is a valuable exercise.
2. Incorporate
   1. So you can get a bank account, register with the state, etc.
3. Use something like Directory Dominator to get a pile of backlinks
   1. This speeds up indexing and improves rankings quickly.

With this plan, your site and it’s backlinks start working while you are running around getting all the millions of real-world tasks done.

There’s No Magic Beans

Much of SEO is just grunt work. Yes, there’s a need for an overall marketing strategy, but once that’s formulated, much of it comes down to time in front of the computer, typing information into forms. Services like Directory Dominator are a massive shortcut and well worth every penny.

If you’re ready to get started, you can even sign up for Directory Dominator online at your convenience.