If you’re using your Facebook page as the “website” on your Google Business Profile (GBP), it’s time to make a change, right now! Google’s rules have been tightened up regarding this practice, and failing to follow their guidelines can lead to serious consequences, including suspensions.
What’s the Issue?
- Suspensions Are on the Rise
Google now penalizes businesses that use a social media link—like a Facebook page—in the “website” field of their GBP. This field is specifically for a business’s main website, and misusing it can result in your GBP being flagged or suspended. - Social Links Have a Proper Home
Google has a dedicated section within the GBP interface for social media links. This is where they want you to include your Facebook, Instagram, or other social profiles—not in the “website” field. - Your Website Is a Ranking Factor
Having a proper website linked to your GBP isn’t just about compliance—it’s also a ranking signal. A well-structured, relevant website boosts your visibility in local search results. Choosing to leave the “website” field blank means you’re willingly ranking lower than you could.
What’s the Solution?
- Link to a Real Website
If you don’t already have a website, it’s crucial to get one. A simple one-page website is enough to satisfy Google’s requirements and can act as a digital business card for your company. - No More Free Websites From Google
Google used to offer a free, one-page website option for GBP users. However, this feature was discontinued in early 2024. If you’re relying on this or haven’t replaced it yet, now’s the time to find an alternative. - Consider an Ultra-Affordable Replacement
Services like Prospect Genius’s GBP Website Replacement can fill the gap left by Google’s free websites. These highly-affordable, single-page sites are designed to meet GBP requirements, look professional, and instead of being a dead-end, they even allow for easy upgrades in the future if your needs grow. This ensures you won’t have to scrap your site and start over, saving you time and money.
The Bottom Line
Using your Facebook page as your “website” in your GBP might seem like a quick fix, but it’s a shortcut that can cost you. Google has clear expectations for where social media links should go, and failing to comply can hurt your GBP visibility—or worse, get your listing suspended.
A proper website is not just a best practice; it’s a necessity. Even a simple, affordable site can make a big difference in your rankings and your customers’ trust.
Don’t risk your GBP status. Update your listing today, and if you need help getting an affordable, compliant website, there are plenty of options out there to make the process quick and easy.
